ARTICLE IN ACADEMIC JOURNALS
| NO | DETAILS OF ARTICLE IN ACADEMIC JOURNALS |
|---|---|
| 1. |
Predicting m-Commerce Continuance Intention and Price Sensitivity in Indonesia by Integrating of Expectation-Confirmation and Post-acceptance Model
2023
Author(s) : Yusniza Binti Kamarulzaman Source :
SAGE OPEN
DOI :
10.1177/21582440231188019
|
| 2. |
Decolourisation of Real Industrial and Synthetic Textile Dye Wastewater Using Activated Dolomite
2023
Author(s) : Yusniza Binti Kamarulzaman, Muhamad Fazly Bin Abdul Patah, Thinaranjeney A/p Thirumoorthi, Zulhelmi Bin Amir, Wan Abd Al-qadr Imad Bin Wan Mohtar, Nor Hazlina Binti Hashim Source :
WATER
DOI :
10.3390/w15061172
|
| 3. |
Cardiac tissue engineering: A comparative analysis on microscaffold patterning
2022
Author(s) : Fatimah Binti Ibrahim, Yusniza Binti Kamarulzaman, Wan Safwani Binti Wan Kamarul Zaman, Aung Thiha, Nurul Fauzani Binti Jamaluddin Source :
MATERIALS TODAY COMMUNICATIONS
DOI :
10.1016/j.mtcomm.2022.104285
|
| 4. |
Cognition and Emotion: Exploration on Consumers Response to Advertisement and Brand
2021
Author(s) : Yusniza Binti Kamarulzaman, Mozard Bin Mohtar Source :
Jurnal Pengurusan
DOI :
10.17576/pengurusan-2021-63-05
|
| 5. |
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
2021
Author(s) : Amrul Asraf Bin Mohd Any, Yusniza Binti Kamarulzaman Source :
JOURNAL OF RETAILING AND CONSUMER SERVICES
DOI :
10.1016/j.jretconser.2020.102354
|
| 6. |
"Sharenting": A study of Malaysian parents' use of social media platforms
2021
Author(s) : Yusniza Binti Kamarulzaman, Nor Hazlina Binti Hashim Source :
SEARCH-JOURNAL OF MEDIA AND COMMUNICATION RESEARCH
|
| 7. |
Cognition and Emotion: Exploration on Consumers Response to Advertisement and Brand
2021
Author(s) : Yusniza Binti Kamarulzaman Source :
JURNAL PENGURUSAN
|
| 8. |
“Sharenting”: A study of Malaysian parents’ use of social media platforms
2021
Author(s) : Nor Hazlina Binti Hashim, Yusniza Binti Kamarulzaman Source :
SEARCH-JOURNAL OF THE SOUTHEAST ASIA RESEARCH CENTRE FOR COMMUNICATIONS AND HUMANITIESSEARCH (MALAYSIA)
|
| 9. |
Effects of Personal Factors, Perceived Benefits and Shopping Orientation on Online Shopping Behavior in Malaysia.
2020
Author(s) : Yusniza Binti Kamarulzaman Source :
International Journal of Economics, Management and Accounting
|
| 10. |
Humour advertising: a review and a bibliometrics citation analysis.
2020
Source :
Geografia-Malaysian Journal of Society and Space
DOI :
10.17576/geo-2020-1602-13
|
| 11. |
Dataset on the green consumption behaviour amongst Malaysian consumers
2020
Author(s) : Noor Aswani, Farrah Dina Binti Yusop, Yusniza Binti Kamarulzaman Source :
Data in Brief
DOI :
https://doi.org/10.1016/j.dib.2020.106302
|
| 12. |
Does The Need For Cognition, Need For Effect And Perceived Humour Influence Consumers attitudes Towards The Advertised Brands?
2020
Source :
International Journal of Management Studies
|
| 13. |
EFFECTS OF PERSONAL FACTORS, PERCEIVED BENEFITS AND SHOPPING ORIENTATION ON ONLINE SHOPPING BEHAVIOR IN MALAYSIA
2020
Author(s) : Yusniza Binti Kamarulzaman, Lee Kean Yew Source :
INTERNATIONAL JOURNAL OF ECONOMICS MANAGEMENT AND ACCOUNTING
|
| 14. |
Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector
2019
Author(s) : Yusniza Binti Kamarulzaman Source :
Journal of Hospitality and Tourism Management
DOI :
10.1016/j.jhtm.2018.11.002
|
| 15. |
The impact of need for cognition, and sentimental humour on advertising and brand attitude: does need for affect influence the relationship
2019
Source :
Asian Journal of Research in Business and Management
|
| 16. |
Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector
2019
Author(s) : Yusniza Binti Kamarulzaman Source :
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT
|
| 17. |
Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector
2019
Author(s) : Amrul Asraf Bin Mohd Any, Yusniza Binti Kamarulzaman Source :
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT
|
| 18. |
Determinants of innovation culture amongst higher education students
2018
Author(s) : Siti Hajar Roffei , Yusniza Binti Kamarulzaman, Farrah Dina Binti Yusop Source :
Turkish Online Journal of Educational Technology (TOJET)
|
| 19. |
Uncovering Psychological Gratifications Affecting Social Media Utilization: A Multiblock Hierarchical Analysis
2018
Author(s) : Yusniza Binti Kamarulzaman Source :
Journal of Marketing Theory and Practice
DOI :
10.1080/10696679.2018.1489730
|
| 20. |
Religious identity, community and religious minorities search efforts for religiously sanctioned food: The case of halal food in non-Muslim majority markets
2018
Author(s) : Yusniza Binti Kamarulzaman Source :
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
|
| 21. |
The mediating effect of satisfaction on customer loyalty in oursourcing relationships and its determinants
2018
Author(s) : Yusniza Binti Kamarulzaman Source :
Journal of Social Sciences Research
DOI :
10.32861/jssr.spi6.1062.1074
|
| 22. |
UNCOVERING PSYCHOLOGICAL GRATIFICATIONS AFFECTING SOCIAL MEDIA UTILIZATION: A MULTIBLOCK HIERARCHICAL ANALYSIS
2018
Author(s) : Yusniza Binti Kamarulzaman Source :
Journal of Marketing Theory and Practice
DOI :
10.1080/10696679.2018.1489730
|
| 23. |
Religious identity, community and religious minorities’ search efforts for religiously sanctioned food: The case of halal food in non-Muslim majority markets
2018
Author(s) : Yusniza Binti Kamarulzaman Source :
International Journal of Consumer Studies
DOI :
10.1111/ijcs.12423
|
| 24. |
Religious identity, community and religious minorities search efforts for religiously sanctioned food: The case of halal food in non-Muslim majority markets
2018
Author(s) : Yusniza Binti Kamarulzaman Source :
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
|
| 25. |
Religious Identity, Community, and Religious Minorities' Search Efforts for Religiously Sanctioned Food: The Case of Halal Food in Non Muslim Majority Markets.
2018
Author(s) : Yusniza Binti Kamarulzaman Source :
International Journal of Consumer Studies.
DOI :
10.1111/ijcs.12423
|
| 26. |
Inculcating innovative behaviour among students: Determinants of innovation culture in Malaysian higher education
2017
Author(s) : Farrah Dina Binti Yusop, Yusniza Binti Kamarulzaman Source :
Malaysian Online Journal of Educational Management
DOI :
10.22452/mojem.vol5no4.1
|
| 27. |
Inculcating Innovative Behaviour Among Students: Determinants Of Innovation Culture In Malaysian Higher Education.
2017
Source :
MOJEM: Malaysian Online Journal of Educational Management
DOI :
10.22452/mojem.vol5no4.1
|
| 28. |
Innovation Culture in Higher Learning Institutions: A Proposed Framework.
2016
Author(s) : Yusniza Binti Kamarulzaman Source :
Procedia-Social and Behavioral Sciences
|
| 29. |
Religion, Markets, and Digital Media: Seeking Halal Food in the U.S
2016
Author(s) : Yusniza Binti Kamarulzaman Source :
Journal of Macromarketing.
DOI :
10.1177/0276146715622243
|
| 30. |
Transnational Religious Connections Through Digital Media: Seeking Halal Food in Non-Muslim Majority Regions
2016
Author(s) : Yusniza Binti Kamarulzaman Source :
Advances in Consumer Research
|
| 31. |
Challenges Experienced by Overseas-educated Early Career Faculty (ECF)
2016
Author(s) : Yusniza Binti Kamarulzaman Source :
Procedia-Social and Behavioral Sciences
|
| 32. |
The Influence Of Relationship Quality On Customer Loyalty In The Context Of Outsourcing Relationships In The Malaysian Hotel Industry
2016
Author(s) : Yusniza Binti Kamarulzaman Source :
International Journal Of Applied Business & Economic Research
|
| 33. |
Predictors of Customer Loyalty in the Malaysian Hotels' Outsourcing Relationships
2016
Author(s) : Yusniza Binti Kamarulzaman Source :
International Review of Management and Marketing
|
| 34. |
Social media adoption: The role of media needs and innovation characteristics
2015
Author(s) : Yusniza Binti Kamarulzaman Source :
Computers in Human Behavior
|
| 35. |
Designing and Validating a Model for Measuring Sustainability of Overall Innovation Capability of Small and Medium-Sized Enterprises
2015
Author(s) : Yusniza Binti Kamarulzaman Source :
Sustainability
|
| 36. |
Evaluating the performance of electromagnetic fields (EMF) research work (2003-2013)
2015
Author(s) : Yusniza Binti Kamarulzaman Source :
Scientometrics
|
| 37. |
Social Media Adoption: The Role of Media Needs and Innovation Characteristics
2015
Author(s) : Yusniza Binti Kamarulzaman Source :
Computers in Human Behavior
|
| 38. |
Designing and validating a model for measuring sustainability of overall innovation capability of small and medium-sized enterprises
2015
Author(s) : Yusniza Binti Kamarulzaman Source :
Sustainability (Switzerland)
|
| 39. |
Designing and validating a model for measuring sustainability of overall innovation capability of small and medium-sized enterprises
2015
Author(s) : Yusniza Binti Kamarulzaman Source :
Sustainability (Switzerland)
|
| 40. |
Designing and Validating a Model for Measuring Sustainability of Overall Innovation Capability of Small and Medium-Sized Enterprises
2015
Author(s) : Yusniza Binti Kamarulzaman Source :
Sustainability
|
| 41. |
Convergence in the priorities of entrepreneurial values: Empirical evidence from Malaysia
2015
Author(s) : Yusniza Binti Kamarulzaman Source :
Journal of International Entrepreneurship
|
| 42. |
Social media adoption: The role of media needs and innovation characteristics
2015
Author(s) : Yusniza Binti Kamarulzaman Source :
Computers in Human Behavior
|
| 43. |
Social media adoption: The role of media needs and innovation characteristics
2015
Author(s) : Yusniza Binti Kamarulzaman Source :
Computers in Human Behavior
|
| 44. |
Designing and validating a model for measuring innovation capacity construct
2014
Author(s) : Yusniza Binti Kamarulzaman Source :
Advances in Decision Sciences
|
| 45. |
Designing and Validating a Model for Measuring Innovation Capacity Construct.
2014
Author(s) : Yusniza Binti Kamarulzaman Source :
Advances in Decision Sciences
|
| 46. |
Designing and validating a model for measuring innovation capacity construct
2014
Author(s) : Yusniza Binti Kamarulzaman Source :
Advances in Decision Sciences
|
| 47. |
Convergence in the priorities of entrepreneurial values: Empirical evidence from Malaysia
2014
Author(s) : Yusniza Binti Kamarulzaman Source :
Journal of International Entrepreneurship
|
| 48. |
Factors Determining Choice of Full Service Airlines and Low Cost Carriers: The Case of Malaysia
2013
Author(s) : Yusniza Binti Kamarulzaman Source :
Asia-Pacific Journal of Innovation in Hospitality and Tourism
|
| 49. |
Marketing Islamic banking products: Malaysian perspective
2013
Author(s) : Yusniza Binti Kamarulzaman Source :
Business Strategy Series
|
| 50. |
Marketing Islamic banking products: Malaysian perspective
2013
Author(s) : Yusniza Binti Kamarulzaman, Azian Bin Madun Source :
JOURNAL OF BUSINESS STRATEGY
|
| 51. |
Perceived risk and the adoption of tax e-filing
2012
Author(s) : Yusniza Binti Kamarulzaman Source :
World Applied Sciences Journal
|
| 52. |
Perceived Risk and the Adoption of Tax E-Filing
2012
Author(s) : Yusniza Binti Kamarulzaman, Anna Azriati Binti Che Azmi Source :
World Applied Sciences Journal
|
| 53. |
Perceived risk and the adoption of tax e-filing
2012
Author(s) : Yusniza Binti Kamarulzaman Source :
World Applied Sciences Journal
|
| 54. |
The Influence Of Relationship Quality And Switching Costs On Customer Loyalty In The Malaysian Hotel Industry.
2012
Author(s) : Yusniza Binti Kamarulzaman Source :
Procedia - Social and Behavioral Sciences
|
| 55. |
Attitude Towards E-learning Among Students: Evidence
from A Malaysian Public University.
2011
Source :
British Journal of Arts and Social Sciences
|
| 56. |
A Focus Group Study of Consumer Motivations for
E-Shopping: UK vs. Malaysia.
2011
Author(s) : Yusniza Binti Kamarulzaman Source :
African Journal Of Business Management
|
| 57. |
E-consumer behaviour: Exploring the drivers of e-shopping
2011
Author(s) : Yusniza Binti Kamarulzaman Source :
European Journal of Social Sciences
|
| 58. |
Understanding Social Media Adoption: The Role Of Perceived Media Needs And Technology Characteristics
2011
Author(s) : Yusniza Binti Kamarulzaman Source :
World Journal of Social Sciences
|
| 59. |
E-Consumer Behaviour: Exploring the Drivers of E- Shopping
2011
Author(s) : Yusniza Binti Kamarulzaman Source :
EUROPEAN JOURNAL OF SOCIAL SCIENCES
|
| 60. |
E-consumer behaviour: Exploring the drivers of e-shopping
2011
Author(s) : Yusniza Binti Kamarulzaman Source :
European Journal of Social Sciences
|
| 61. |
A focus group study of consumer motivations for e-shopping: UK versus Malaysia
2011
Author(s) : Yusniza Binti Kamarulzaman Source :
African Journal of Business Management
|
| 62. |
An assessment of technological competencies on professional service firms business performance
2010
Author(s) : Ainin Binti Sulaiman, Yusniza Binti Kamarulzaman Source :
Proceedings of World Academy of Science, Engineering and Technology
|
| 63. |
Exploring the potential of electronic magazine among internet users
2010
Author(s) : Yusniza Binti Kamarulzaman Source :
African Journal of Business Management
|
| 64. |
Exploring the potential of electronic magazine among internet users
2010
Author(s) : Yusniza Binti Kamarulzaman Source :
African Journal of Business Management
|
| 65. |
Adoption of tax e-filing: A conceptual paper
2010
Author(s) : Anna Azriati Binti Che Azmi, Yusniza Binti Kamarulzaman Source :
African Journal of Business Management
|
| 66. |
A framework of outsourcing relationship marketing: A focus on the Malaysian hotel industry
2010
Author(s) : Yusniza Binti Kamarulzaman Source :
International Journal of Electronic Customer Relationship Management
|
| 67. |
Exploring the potential of electronic magazine among internet users
2010
Author(s) : Yusniza Binti Kamarulzaman Source :
African Journal of Business Management
|
| 68. |
A framework of outsourcing relationship marketing: A focus on the Malaysian hotel industry
2010
Author(s) : Yusniza Binti Kamarulzaman Source :
International Journal of Electronic Customer Relationship Management
|
| 69. |
Geodemographics of travel E-shoppers: An empirical analysis of Uk consumers
2010
Author(s) : Yusniza Binti Kamarulzaman Source :
European Journal of Social Sciences
|
| 70. |
A Framework of Outsourcing Relationship Marketing: A Focus on the Malaysian Hotel Industry
2010
Author(s) : Yusniza Binti Kamarulzaman Source :
International Journal of Electronic Customer Relationship Management (IJECRM)
|
| 71. |
Adoption of tax e-filing: A conceptual paper
2010
Author(s) : Yusniza Binti Kamarulzaman Source :
African Journal of Business Management
|
| 72. |
Tax E-filing Adoption in Malaysia: A Conceptual Model
2010
Author(s) : Anna Azriati Binti Che Azmi, Yusniza Binti Kamarulzaman Source :
Journal of E-Government Studies and Best Practices
|
| 73. |
Exploring the potential of electronic magazine among internet users
2010
Source :
African Journal of Business Management
|
| 74. |
An assessment of technological competencies on professional service firms business performance
2010
Author(s) : Yusniza Binti Kamarulzaman Source :
Proceedings of World Academy of Science, Engineering and Technology
|
| 75. |
Adoption of tax e-filing: A conceptual paper
2010
Author(s) : Yusniza Binti Kamarulzaman Source :
African Journal of Business Management
|
| 76. |
Attracting Shoppers To Shopping Malls: The Malaysian
Perspective
2010
Author(s) : Yusniza Binti Kamarulzaman Source :
Interdisciplinary Journal of Contemporary Research in Business
|
| 77. |
Geodemographics of travel E-shoppers: An empirical analysis of Uk consumers
2010
Author(s) : Yusniza Binti Kamarulzaman Source :
European Journal of Social Sciences
|
| 78. |
Adoption of Tax E-filing: A Conceptual Paper
2010
Author(s) : Yusniza Binti Kamarulzaman Source :
African Journal of Business Management
|
| 79. |
Geodemographics of Travel E-shoppers: An Empirical Analysis of UK Consumers
2010
Author(s) : Yusniza Binti Kamarulzaman Source :
European Journal of Social Sciences
|
| 80. |
The Adoption of Internet Shopping for Travel Services
2009
Author(s) : Yusniza Binti Kamarulzaman Source :
European Doctoral Programmes Association in Management and Business Administration
|
| 81. |
Building Business Networking: A Proposed Framework for Malaysian SMEs
2009
Author(s) : Yusniza Binti Kamarulzaman Source :
International Review of Business Research Paper
|
| 82. |
Becoming International: Are Malaysian Architectural Firms Ready to Take the Challenges
2008
Author(s) : Yusniza Binti Kamarulzaman Source :
International Review of Business Research Paper
|
| 83. |
Legal Services and Marketing Limitations: A Focus on SME in Malaysia
2008
Author(s) : Yusniza Binti Kamarulzaman Source :
International Review of Business Research Paper
|
| 84. |
Modelling Consumer Adoption of Internet Shopping
2008
Author(s) : Yusniza Binti Kamarulzaman Source :
Communications of the IBIMA
|
| 85. |
Retail Insights: E-shopping Adoption for Travel Services
2007
Author(s) : Yusniza Binti Kamarulzaman Source :
Journal of Retail and Distribution Management
|
BOOK
| NO | DETAILS OF BOOK |
|---|---|
| 1. |
Public Perceptions of Radiation Effects on Health Risks and Well-Being
2020
Author(s) : Yusniza Binti Kamarulzaman, Noorhidawati Binti Abdullah, Farrah Dina Binti Yusop, Ng Kwan Hoong, Azian Bin Madun |
| 2. |
Business Management
2019
Author(s) : Anna Azriati Binti Che Azmi, Yusniza Binti Kamarulzaman |
| 3. |
Oxford Review Series: Principles of Marketing
2017
Author(s) : Yusniza Binti Kamarulzaman |
| 4. |
Marketing for Hospitality and Tourism.
2017
Author(s) : Yusniza Binti Kamarulzaman |
| 5. |
Oxford Review Series: Marketing Management
2016
Author(s) : Yusniza Binti Kamarulzaman |
| 6. |
Oxford Review Series: Principles of Marketing (2nd Edition)
2013
Author(s) : Yusniza Binti Kamarulzaman |
| 7. |
Oxford Review Series: Marketing Management
2012
Author(s) : Yusniza Binti Kamarulzaman |
| 8. |
Oxford Review Series: Principles of Marketing
2009
Author(s) : Yusniza Binti Kamarulzaman |
| 9. |
Fundamentals of Marketing
1999
Author(s) : Yusniza Binti Kamarulzaman |
CHAPTER IN BOOK
| NO | DETAILS OF CHAPTER IN BOOK |
|---|---|
| 1. |
The Wisdom of Social Media Innovation over the Needs of Online Network Citizens
2016
Author(s) : Yusniza Binti Kamarulzaman |
| 2. |
Export Intention Among Small and Medium Enterprises in
Malaysia: The Role of Value.
2012
Author(s) : Looi Kim Hoe, Yusniza Binti Kamarulzaman |
| 3. |
Critical Success Factors Affecting SMEs in Malaysia.
2010
Author(s) : Zuraidah Binti Mohd Don, Ainin Binti Sulaiman, Yusniza Binti Kamarulzaman, Farinda Binti Abdul Ghani, Prof. Apnizan Abdullah, Dr. Lean Mie Li, Dr. Maria Khristina Manueli, Dr. Gerry Knowles |
| 4. |
Exploring the determinants of key success factors
affecting Malaysian Small and Medium Sized
Enterprises:A focus on professional services.
2010
Author(s) : Yusniza Binti Kamarulzaman, Ainin Binti Sulaiman, Farinda Abdul Ghani, Apnizan Abdullah, Syed Zamberi Ahamd |
| 5. |
The Importance of Global Branding in Globalization
2003
Author(s) : Yusniza Binti Kamarulzaman |
PROCEEDING
| NO | DETAILS OF PROCEEDING |
|---|---|
| 1. |
Malaysia Truly Asia: Uncovering the National Brand Identity and Brand Essence
2021
Author(s) : Yusniza Binti Kamarulzaman |
| 2. |
The Public Acceptance of Innovative Heart Treatment: The Case of Cardiac Stem Cell
2021
Author(s) : Yusniza Binti Kamarulzaman |
| 3. |
The Mediating Role of Consumer Satisfaction In Enhancing Brand Loyalty Of Malaysian Halal-Certified Food And Beverages.
2021
Author(s) : Yusniza Binti Kamarulzaman |
| 4. |
Predicting Malaysian Consumer Attitude towards Online Airline Advertisements
2021
Author(s) : Yusniza Binti Kamarulzaman |
| 5. |
Diffusion Of Healthcare Innovation: Public Acceptance Of Stem Cell Treatment For Heart Diseases
2020
Author(s) : Yusniza Binti Kamarulzaman |
| 6. |
Building A Sustainable Nation Branding Framework Through Brand Identity And Brand Essence: A Case Of "Malaysia Truly Asia.
2020
Author(s) : Yusniza Binti Kamarulzaman |
| 7. |
Combating Halal Misconceptions in Malaysia: Review of Halal Online Information Media
2018
Author(s) : Farrah Dina Binti Yusop, Yusniza Binti Kamarulzaman |
| 8. |
Transnational Religious Connections through Digital Media: Seeking Halal Food in Non-Muslim Majority Regions.
2015
Author(s) : Yusniza Binti Kamarulzaman |
| 9. |
Building Innovation Culture Among Students in Higher Education Institutions
2015
Author(s) : Yusniza Binti Kamarulzaman |
| 10. |
Religious Community Building Through Digital Media: The Search For Halal Food In Muslim Minority Regions
2015
Author(s) : Yusniza Binti Kamarulzaman |
| 11. |
Technology-Push and Need-Pull of Online Social Network Citizen Engagement on Instagram Crowdsourcing
2015
Author(s) : Yusniza Binti Kamarulzaman |
| 12. |
Assessing the Hierarchical Construct Model for Social Media Utilization From The Perspective Of Psychological Gratification
2014
Author(s) : Yusniza Binti Kamarulzaman |
| 13. |
The Antecedents of Social Media Adoption
2014
Author(s) : Yusniza Binti Kamarulzaman |
| 14. |
Seeking Halal Food In The U.S. Through Social Media
2014
Author(s) : Yusniza Binti Kamarulzaman |
| 15. |
Media Influence on Public Perceptions on RF-EMF Radiation Risks: The Malaysian Case.
2013
Author(s) : Yusniza Binti Kamarulzaman |
| 16. |
The challenges on the marketing of equity-based financing product of Islamic banking.
2012
Author(s) : Yusniza Binti Kamarulzaman |
| 17. |
The Acceptance of Islamic Hotel Concept in Malaysia. and Branding Proceding, Brunel, UK. 20-21 December 2012.
2012
Author(s) : Yusniza Binti Kamarulzaman |
| 18. |
Exploring the Role of Perceived Media Needs and Technology Characteristics in Determining Social Media Adoption: Conceptual Framework.
2011
Author(s) : Yusniza Binti Kamarulzaman |
| 19. |
Factors Determining the Choice of Full Service Airlines and Low Cost Carriers: Case of Malaysia.
2011
Author(s) : Yusniza Binti Kamarulzaman |
| 20. |
Understanding Social Media Adoption: The Role Of Perceived Media Needs And Technology Characteristics
2011
Author(s) : Izzal Asnira Zolkipli, Yusniza Binti Kamarulzaman |
| 21. |
A Conceptual Framework of the Relationship Between Entrepreneurial Values and SMEs Export Intentions
2011
Author(s) : Yusniza Binti Kamarulzaman |
| 22. |
An Assessment of Technological Competencies on Professional Service Firms Business Performance
2010
Author(s) : Yusniza Binti Kamarulzaman |
| 23. |
Understanding Student Acceptance of E- Learning Tools: A Case of Moodle
2010
|
| 24. |
Business and Entrepreneurs characteristics influence on Business Performance of Professional Small Medium Enterprises.
2010
Author(s) : Yusniza Binti Kamarulzaman |
| 25. |
Marketing Islamic Banking Products in Malaysia
2010
Author(s) : Azian Bin Madun, Yusniza Binti Kamarulzaman |
| 26. |
Non-Muslim Consumer Behavior Toward Halal RestaurantsIn Malaysia
2010
Author(s) : Yusniza Binti Kamarulzaman |
| 27. |
Exploring The Potential of Electronic Magazine
In
Malaysia
2009
Author(s) : Yusniza Binti Kamarulzaman |
| 28. |
Adoption of Tax E-filing in Malaysia
2009
Author(s) : Yusniza Binti Kamarulzaman |
| 29. |
Outsourcing Relationship Marketing: A Study in the Malaysian Hotel Industry
2009
Author(s) : Yusniza Binti Kamarulzaman |
| 30. |
Attracting Patrons To Shopping Malls: A Case Of
Malaysia
2009
Author(s) : Yusniza Binti Kamarulzaman |
| 31. |
Networking As Contributing Factors For Business
Success: An Assessment In Small And Medium
Enterprises
2008
Author(s) : Yusniza Binti Kamarulzaman |
| 32. |
A Framework of Outsourcing Relationship Marketing: A Focus on the Malaysian Hotel Industry.
2008
Author(s) : Yusniza Binti Kamarulzaman |
| 33. |
Exploiting Market Activities Among SMEs in Legal
Practice in Malaysia
2008
Author(s) : Yusniza Binti Kamarulzaman |
| 34. |
Modelling Consumer Adoption of Internet Shopping
2008
Author(s) : Yusniza Binti Kamarulzaman |
| 35. |
Profiling Travel E-Shoppers in Britain
2008
Author(s) : Yusniza Binti Kamarulzaman |
| 36. |
A Study of E-Tourism Customer Profile
2007
Author(s) : Yusniza Binti Kamarulzaman |
| 37. |
Why Shop Online? : A Focus Group Study
2007
Author(s) : Yusniza Binti Kamarulzaman |
| 38. |
The Adoption of Internet Shopping for Travel
Services
2006
Author(s) : Yusniza Binti Kamarulzaman |
| 39. |
An Adoption of On-line Shopping
2005
Author(s) : Yusniza Binti Kamarulzaman |
| 40. |
Internet Shopping of Travel Services
2004
Author(s) : Yusniza Binti Kamarulzaman |
| 41. |
Adoption and Diffusion of On-line Shopping
2004
Author(s) : Yusniza Binti Kamarulzaman |
| 42. |
SMEs: Taking the First Step into E-Commerce
2001
Author(s) : Yusniza Binti Kamarulzaman |
RESEARCH PROJECT
| GRANT | PROGRESS | STATUS |
|---|---|---|
|
Cardiac Stem Cells Treatment: A Study Of Users? Acceptance And Market Potential
Researcher(s) : Dr. Nor Hazlina Binti Hashim, Prof. Dr. Zakiah Binti Saleh |
|
end |
|
Developing A Nation Branding Framework For Malaysia: Aligning Brand Identity And Brand Essence
Researcher(s) : Madam Farinda Binti Abdul Ghani, Dr. Thinaranjeney A/p Thirumoorthi, Sharifah Fatimah Binti Syed Ahmad, Tengku Mohamed Faziharudean Tengku Feissal |
|
end |
|
Risk Communications Research For Electromagnetic Field (emf) From Radio Frequency (rf)
Researcher(s) : Emeritus Prof. Dr. Ng Kwan Hoong, Prof. Dr. Noorhidawati Binti Abdullah |
|
end |
|
Developing A Malaysian Sustainable Consumption Behavior Framework: The Case Of 3r (reduce, Reuse, & Recycle)
|
|
end |
|
Innovation Culture Amongst Students In Malaysia Higher Education Institutions (heis) : An Investigation
|
|
end |
|
Social Media Marketing and Elevating the Visibility of Small-Sized Eateries in Malaysia
Researcher(s) : - |
|
end |
RESEARCH COLLABORATOR
| GRANT | PROGRESS | STATUS |
|---|---|---|
|
Program Pembasmian Kemiskinan Tegar Keluarga Malaysia (bmtkm) 2022-2025
Researcher(s) : Prof. Dr. Fatimah Binti Kari, Dr. Azmah Binti Haji Othman, Dr. Nur Annizah Binti Ishak, Associate Prof. Dr. Roza Hazli Binti Zakaria, Dr. Nur Hairani Binti Abd Rahman, Madam Nor Hasniah Binti Kasim, Dr. Muhammad Ashraf Bin Khalid, Prof. Dr. Zakiah Binti Saleh, Prof. Dr. Yusniza Binti Kamarulzaman, Dr. Hanira Binti Hanafi, Dr. Khasiah Binti Zakaria, Dr. Siti Nur Edlyn Nadia Binti Zuraiju, Dr. Maria Binti Mohd Ismail, Dr. Muhamad Hilmi Bin Abdul Rahman |
|
on going |
|
Kajian Pembangunan Indeks Akauntabiliti Dan Keberkesanan Tadbir Urus Penyelidikan Bioteknologi Moden
Researcher(s) : Prof. Dr. Jennifer Ann Harikrishna, Prof. Dr. Yusniza Binti Kamarulzaman, Associate Prof. Dr. Norhaniza Binti Aminudin, Dr. Jasmine Elanie Binti Khairat, Ts. Dr. Noor Liana Binti Mat Yajit, Madam Haryana Rozana Binti Abdul Rahim, Dr. Yvonne Liew Jing Mei, Madam Nor Hidayah Binti Ismail |
|
end |
|
Water For Life: Determinants Of Public & Industry Acceptance Towards Dolomite-based Water Filter
|
|
end |
|
Dietary Treatment Of Metabolic Syndrome: The Potential Of Mushrooms As Functional Foods Among Malaysian Consumers
|
|
end |
|
The Motives Of Sharenting- A Study Among Malaysian Parents In Social Media Platforms
Researcher(s) : Prof. Dr. Yusniza Binti Kamarulzaman |
|
end |
|
Economic Strengthening Programs For Women In Small Business In Lembah Pantai: A Community Based Approach
|
|
end |
|
Covid-19 Pandemic Impact On Food And Agriculture In Malaysia
|
|
end |
|
Social Networking Behaviour Of The Underprivileged Single Mothers In Entrepreneurship Venture
|
|
end |
|
The Influence Of Corporate Brand Image On Employee Retention
Researcher(s) : Mr. Shamsul Izwan Bin Saharani, Prof. Dr. Yusniza Binti Kamarulzaman |
|
end |
|
City Branding
Researcher(s) : Dr. Safiah Binti Omar, Prof. Dr. Yusniza Binti Kamarulzaman |
|
end |
|
Branding Malaysia Through The Internet And Social Media
Researcher(s) : Dr. Thinaranjeney A/p Thirumoorthi, Prof. Dr. Yusniza Binti Kamarulzaman |
|
end |
|
Examining Spectrum As An E-learning Platform To Empower Students' Learning Among Five Faculties In University Malaysa
|
|
end |
|
Investigating Oversea-educated Early Career Researchers (ecrs) Experiences In The Asia Pacific Region: Case Of Malaysia
|
|
end |