Dr. Amrul Asraf Bin Mohd Any
Department Of Marketing
Faculty Of Business And Accountancyamrul_asraf@um.edu.my
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Constructing Online Switching Barriers: Examining the Effects of Switching Costs and Alternative Attractiveness on E-Store Loyalty in Online Pure-Play Retailers
Measuring Users Value Experience on a Travel Website (e-Value): What Value Is Cocreated by the User?
Young Adults Perceptions of Online Service Quality
Food Choice Motives of Different Ethnics and the Foodies Segment in Kuala Lumpur
Prince Court Medical Centre (PCMC): The hospital with a 5-star hotel-like experience and beyond
Co-creating value with online banking services: The case of Maybank
A conceptualisation of customer participation and customer perceived value in an Internet self- service technology environment
How effective is your hotel website? a business segment perspective.
Quality Management Practices in the Banking Organizations: Exploratory Study in the Case of Malaysia
Internet Marketing Strategy: An Analysis of Hotel Websites Features and Industry Perceptions.