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DR. AMRUL ASRAF BIN MOHD ANY

Department of Management & Marketing

Faculty of Business and Economics

amrul_asraf@um.edu.my
Statistics
Annual Publications by Category
Summary of Budget vs Expenditure per vote for all research grants
Latest Publication
2023

Understanding users & apos; switching intention of cloud storage services: A push-pull-mooring framework

2022

Does patient empowerment matter in building loyalty?

2021

Validating a consumer-based service brand equity (CBSBE) model in the airline industry

2021

Social Media Agencies and Clients: A Resource Integration Approach

2016

Co-creating value with online banking services: The case of Maybank

2016

Prince Court Medical Centre (PCMC): The hospital with a 5-star hotel-like experience and beyond

2009

A conceptualisation of customer participation and customer perceived value in an Internet self- service technology environment

2006

How effective is your hotel website? a business segment perspective.

2005

Quality Management Practices in the Banking Organizations: Exploratory Study in the Case of Malaysia

2005

Internet Marketing Strategy: An Analysis of Hotel Websites Features and Industry Perceptions.