avatar

DR. AMRUL ASRAF BIN MOHD ANY

Department of Marketing

Faculty of Business and Accountancy

amrul_asraf@um.edu.my
Latest Award
Sijil perkhidmatan cemerlang
Sijil perkhidmatan cemerlang
Year 2016
Latest Evaluation
The Impact of the Interface between Religiosity, Animosity and Ethnocentrism on Product Country Image to Purchase American Cars across Saudi Arabia The Impact of the Interface between Religiosity, Animosity and Ethnocentrism on Product Country Image to Purchase American Cars across Saudi Arabia
Internal examiner
Year - 2013
Statistics
Annual Publications by Category
Summary of Budget vs Expenditure per vote for all research grants
Last 5 Projects
Grant Progress Status
Sorry, no accessible project found
This information is generated from Research Grant Management System
Latest Publication
2020

Validating a consumer-based service brand equity (CBSBE) model in the airline industry

2019

To Fly or Not to Fly? An Empirical Study of Trust, Post-Recovery Satisfaction and Loyalty of Malaysia Airlines Passengers

2019

Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector. 39-48.

2018

Antecedents of consumer-based electronic retail brand equity: An integrated model

2016

Prince Court Medical Centre (PCMC): The hospital with a 5-star hotel-like experience and beyond

2016

Co-creating value with online banking services: The case of Maybank

2009

A conceptualisation of customer participation and customer perceived value in an Internet self- service technology environment

2006

How effective is your hotel website? a business segment perspective.

2005

Internet Marketing Strategy: An Analysis of Hotel Websites Features and Industry Perceptions.

2005

Quality Management Practices in the Banking Organizations: Exploratory Study in the Case of Malaysia