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Dr. Amrul Asraf Bin Mohd Any

Department Of Marketing

Faculty Of Business And Accountancy

amrul_asraf@um.edu.my
Latest Award
Sijil perkhidmatan cemerlang
Sijil perkhidmatan cemerlang
Year 2016
Latest Evaluation
The Impact of the Interface between Religiosity, Animosity and Ethnocentrism on Product Country Image to Purchase American Cars across Saudi Arabia The Impact of the Interface between Religiosity, Animosity and Ethnocentrism on Product Country Image to Purchase American Cars across Saudi Arabia
Internal examiner
Year - 2013
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Annual Publications by Category
Summary of Budget vs Expenditure per vote for all research grants
Last 5 Projects
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Latest Publication
2016

Constructing Online Switching Barriers: Examining the Effects of Switching Costs and Alternative Attractiveness on E-Store Loyalty in Online Pure-Play Retailers

2015

Measuring Users Value Experience on a Travel Website (e-Value): What Value Is Cocreated by the User?

2015

Young Adults Perceptions of Online Service Quality

2014

Food Choice Motives of Different Ethnics and the Foodies Segment in Kuala Lumpur

2015

Prince Court Medical Centre (PCMC): The hospital with a 5-star hotel-like experience and beyond

2015

Co-creating value with online banking services: The case of Maybank

2009

A conceptualisation of customer participation and customer perceived value in an Internet self- service technology environment

2006

How effective is your hotel website? a business segment perspective.

2005

Quality Management Practices in the Banking Organizations: Exploratory Study in the Case of Malaysia

2005

Internet Marketing Strategy: An Analysis of Hotel Websites Features and Industry Perceptions.