DR. AMRUL ASRAF BIN MOHD ANY
Department of Management & Marketing
Faculty of Business and Economicsamrul_asraf@um.edu.my
Understanding users & apos; switching intention of cloud storage services: A push-pull-mooring framework
Does patient empowerment matter in building loyalty?
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Social Media Agencies and Clients: A Resource Integration Approach
Co-creating value with online banking services: The case of Maybank
Prince Court Medical Centre (PCMC): The hospital with a 5-star hotel-like experience and beyond
A conceptualisation of customer participation and customer perceived value in an Internet self- service technology environment
How effective is your hotel website? a business segment perspective.
Quality Management Practices in the Banking Organizations: Exploratory Study in the Case of Malaysia
Internet Marketing Strategy: An Analysis of Hotel Websites Features and Industry Perceptions.