DR. AMRUL ASRAF BIN MOHD ANY
Department of Marketing
Faculty of Business and Accountancyamrul_asraf@um.edu.my
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Validating a consumer-based service brand equity (CBSBE) model in the airline industry
To Fly or Not to Fly? An Empirical Study of Trust, Post-Recovery Satisfaction and Loyalty of Malaysia Airlines Passengers
Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector. 39-48.
Antecedents of consumer-based electronic retail brand equity: An integrated model
Prince Court Medical Centre (PCMC): The hospital with a 5-star hotel-like experience and beyond
Co-creating value with online banking services: The case of Maybank
A conceptualisation of customer participation and customer perceived value in an Internet self- service technology environment
How effective is your hotel website? a business segment perspective.
Internet Marketing Strategy: An Analysis of Hotel Websites Features and Industry Perceptions.
Quality Management Practices in the Banking Organizations: Exploratory Study in the Case of Malaysia