Dr. Amrul Asraf Bin Mohd Any
Department Of Marketing
Faculty Of Business And Accountancyamrul_asraf@um.edu.my
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Constructing Online Switching Barriers: Examining the Effects of Switching Costs and Alternative Attractiveness on E-Store Loyalty in Online Pure-Play Retailers
Measuring Users Value Experience on a Travel Website (e-Value): What Value Is Cocreated by the User?
Young Adults Perceptions of Online Service Quality
Food Choice Motives of Different Ethnics and the Foodies Segment in Kuala Lumpur
Co-creating value with online banking services: The case of Maybank
Prince Court Medical Centre (PCMC): The hospital with a 5-star hotel-like experience and beyond
A conceptualisation of customer participation and customer perceived value in an Internet self- service technology environment
How effective is your hotel website? a business segment perspective.
Quality Management Practices in the Banking Organizations: Exploratory Study in the Case of Malaysia
Internet Marketing Strategy: An Analysis of Hotel Websites Features and Industry Perceptions.