Dr. Ezlika M. Ghazali is an Associate Professor of Marketing at the Faculty of Business and Economics, University of Malaya, Kuala Lumpur, Malaysia. She holds an MBA from the University of Malaya and a Ph.D. in Marketing from Warwick University, United Kingdom. Dr. Ghazali's career is marked by her contributions to academia through teaching, research and administration, as well as her active engagement in social causes.

Academic and Professional Background: Dr. Ghazali's academic journey is underpinned by rigorous training and extensive experience. She served as the Head of the Management Department at her institution, highlighting her leadership and administrative capabilities. She is a member of several professional bodies, including the American Psychological Association and the Academy of Marketing.

Research Contributions: With an output of over 130 scholarly publications, Dr. Ghazali's research interests span consumer behaviour, sustainability and cultural influences in marketing. Her work are published in high-impact journals such as the Journal of Consumer Behaviour, Journal of Retailing and Consumer Services, Electronic Markets, Internet Research and International Journal of Consumer Studies among others.

Her research on digital consumer behaviour, particularly in video games like Dota 2 and Pokémon Go, has been instrumental. Notably, as of this writing, her article titled "Health and cosmetics: Investigating consumers’ values for buying organic personal care products" published in the Journal of Retailing and Consumer Services has been cited 363 times, reflecting its significant impact on the field. Another highly cited paper, "Pro-environmental behaviours and Value-Belief-Norm theory: Assessing unobserved heterogeneity of two ethnic groups," published in Sustainability, has garnered 185 citations, highlighting its influence in sustainability research​​. Additionally, her study titled "Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia" in the Asia Pacific Journal of Marketing and Logistics has been cited 176 times, highlighting contributions to understanding technology adoption​​.

Teaching and Mentorship: Dr. Ghazali is dedicated to education and mentorship, having developed and taught numerous marketing courses such as Strategic Marketing, Marketing Research Methods, Marketing Data Analysis and Consumer Behaviour. She has supervised numerous Ph.D. scholars and over 60 Master’s theses, contributing significantly to the academic growth of her students.

Internationalisation and Global Impact: Dr. Ghazali’s work extends beyond national borders, contributing to the internationalisation of consumer research. Her collaborations with researchers from various countries and her publications in international journals reflect her global reach. This internationalisation is further evidenced by her involvement in conferences and research projects that address marketing challenges and consumer behaviour in diverse cultural contexts.

Awards and Recognitions: Dr. Ghazali's work has been acknowledged through numerous awards, including the Best Paper Award and twice receiving the Wiley Top Cited Article honour. As of this writing, her work has achieved an h-index of 24 and an i10-index of 37 on Google Scholar, as well as an h-index of 16 on Scopus.

Social and Community Engagement: Dr. Ghazali is deeply committed to social causes, particularly the well-being of children and young adults with Autism Spectrum Disorder. She has contributed to translating autism literature from Malay to English, enhancing accessibility to critical resources.

Dr. Ezlika M. Ghazali's impactful research, innovative teaching and dedicated societal engagement exemplify her significant contributions to the field of marketing and academia. Her ongoing work aims to further understand the intricate intersections between technology, culture and sustainability in marketing, ensuring her continued influence and leadership in her field.