Dr. Ezlika M. Ghazali is an Associate Professor of Marketing at the Faculty of Business and Economics, University of Malaya, Kuala Lumpur, Malaysia. She holds an MBA from the University of Malaya and a Ph.D. in Marketing from Warwick University, United Kingdom. Dr. Ghazali’s career is marked by significant contributions to academia through teaching, research, and administration, as well as active engagement in social causes.

Academic and Professional Background

Dr. Ghazali’s academic journey is underpinned by rigorous training and extensive experience. She served as the Head of the Management Department at her institution, demonstrating strong leadership and administrative capabilities. In addition, she is a member of several professional bodies, including the American Psychological Association (APA) and the Academy of Marketing, reflecting her commitment to ongoing professional development.

Research Contributions

With an output of over 130 scholarly publications, Dr. Ghazali’s research interests span consumer behaviour, sustainability, and cultural influences in marketing. Her work has been published in high-impact international journals such as the Journal of Retailing and Consumer Services, Electronic Markets, Internet Research, Industrial Management & Data Systems, Journal of Consumer Behaviour, Journal of Service Theory and Practice, International Journal of Hospitality Management, and the International Journal of Consumer Studies, among others. She has investigated diverse topics ranging from digital consumer engagement to pro-environmental consumption patterns in different cultural contexts.

Several of Dr. Ghazali’s publications are highly cited in the field. For example, her study on consumers’ values in purchasing organic personal care products (published in the Journal of Retailing and Consumer Services) has been cited over 430 times, reflecting its significant impact. Another notable paper, exploring pro-environmental behaviours through the lens of Value-Belief-Norm theory (in Sustainability), has garnered over 250 citations, underscoring her influence in sustainability research. Additionally, her work on mobile commerce adoption in Malaysia (in the Asia Pacific Journal of Marketing and Logistics) has accumulated over 200 citations, highlighting her contributions to understanding technology adoption in emerging markets.

Teaching and Mentorship

Dr. Ghazali is dedicated to education and mentorship, having developed and taught numerous marketing courses such as Strategic Marketing, Marketing Research Methods, Marketing Data Analysis, and Consumer Behaviour. She has supervised multiple Ph.D. candidates and over 30 Master’s theses, contributing significantly to the academic growth of her students and the next generation of scholars.

Internationalisation and Global Impact

A hallmark of Dr. Ghazali’s career is her extensive international collaboration and global engagement. She has co-authored journal articles and conference papers with scholars from more than ten countries – including the United Kingdom, Germany, Denmark, China, Pakistan, Saudi Arabia, Qatar, Indonesia, Oman, and Australia – reflecting a truly global research network. She has also co-edited academic volumes with international collaborators and contributed chapters through leading publishers such as Springer, Elsevier, and Emerald, showing the global reach of her scholarly work. Dr. Ghazali actively contributes to international conferences: notably, she was on the organizing committee for the IBA-UM International Marketing Conference 2016, and she presented her research at global forums such as the Academy for Global Business Advancement (AGBA) World Congress and the Association for Consumer Research (ACR Europe) conference. Her professional affiliations further highlight her global outlook, as she holds memberships in worldwide networks like APA, the Academy of Marketing, and ServCollab, and she serves on the editorial boards of international journals as well as on global research and grant review committees. Through internationally funded research projects – including a collaborative initiative on innovative insect-based protein sources and various sustainability-focused studies – Dr. Ghazali works with cross-border teams to address pressing marketing and consumer challenges around the world.

Awards and Recognitions

Dr. Ghazali’s work has been acknowledged through numerous awards, including a Best Paper Award and two Wiley “Top Cited Article” honors. As of 2025, her scholarly output has achieved an h-index of 25 and an i10-index of 38 on Google Scholar (along with an h-index of 17 on Scopus), reflecting the influence and reach of her research contributions.

Social and Community Engagement

Dr. Ghazali is deeply committed to social causes, particularly the well-being of children and young adults with Autism Spectrum Disorder (ASD). She has contributed to translating autism-related literature from Malay to English, enhancing accessibility to critical resources for families and practitioners. Her community engagement efforts demonstrate a dedication to leveraging her expertise for social good.

Dr. Ezlika M. Ghazali’s impactful research, innovative teaching, and dedicated societal engagement exemplify her significant contributions to the field of marketing and academia. She continues to explore the intricate intersections between technology, culture, and sustainability in marketing, ensuring her ongoing influence and leadership in her field.