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Ezlika Ghazali is the Head of the Management Department of the University of Malaya's Faculty of Business and Economics in Kuala Lumpur, where she has worked for the past 20 years. She holds a PhD from Warwick University in the United Kingdom, an MBA from the University of Malaya, and a BBA (2nd Class Upper Honours) from De Montfort University in Leicester, England. Ezlika has taught a variety of marketing courses, including Strategic Marketing, Marketing Research Methods, Marketing Data Analysis, Consumer Behavior, and others. She has created courses such as Contemporary Marketing Issues, Electronic Marketing, and Branding. Her research interests include consumer behaviour, switching barriers, augmented reality, online shopping, sustainable marketing, blockchain & consumers, and social entrepreneurship. She is now in charge of an IIRG-funded project on swine DNA detecting devices. To name a few, she has published in prestigious journals such as the Journal of Consumer Behaviour, Journal of Hospitality Management, Journal of Consumer Research and Retailing Services, Journal of Services Theory and Practice, Internet Research, Information Technology & People, and Journal of Global Marketing. She has given presentations at both local and international conferences, seminars, and conventions. Ezlika is deeply committed to supporting individuals with disabilities and is involved with organisations that assist children and young adults with disabilities, notably those with Autism Spectrum Disorder. She's also working on a Malay-English translation of autism literature.