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Dr. Ezlika M. Ghazali is a Senior Lecturer at the Department of Marketing, Faculty of Business & Accountancy, University of Malaya. Ezlika has an MBA from the University of Malaya and obtained her PhD from Warwick Business School, the University of Warwick. Her research interests include consumer behaviour, switching barriers, augmented-reality marketing, online retailing, sustainable marketing and social entrepreneurship. She is currently leading a UMRG supported research looking at Social Entrepreneurship Behaviour, as well as an IIRG project on an innovation related to swine DNA detection devices. Ezlika has widely published in journals including Information Technology & People, Internet research, Journal of Retailing and Consumer Services, Electronic Markets, Journal of Global Marketing, Journal of Food Products Marketing, International Journal of Consumer Studies, Asia Pacific Journal of Marketing and Logistics, Qualitative Market, International Journal of Electronic Marketing and Retailing and others. She has also received several research and publication awards. She has also presented at various national and international conferences. 

In term of teaching, Dr. Ezlika has taught various marketing subjects such as Strategic Marketing, Marketing Management, Consumer Behaviour, Electronic Marketing, Integrated Marketing Communications, Services Marketing and Retailing as well as conducting workshops on Partial Least Squares Structural Equation Modelling research analysis method.

Dr. Ezlika is also very passionate in helping people with special needs and actively volunteers with and supports organisations helping children and young adults with special needs, especially those that have been diagnosed with Autism Spectrum Disorder. She also currently in the midst of translating some books related to Autism to Malay from English.