Statistics
Annual Publications by Category
Summary of Budget vs Expenditure per vote for all research grants
Last 3 Projects
Project Title Progress Status
Military Brand Identity and Institutional Branding: A Comparison between the UK and Malaysia
new
A Roadmap for Integrating Sustainability Initiatives in Marketing Campaigns of Fashion Brands in Pakistan
on going
A Model Of Financial Literacy, Resilience And Well Being Among Young Adults In Malaysia
end
This information is generated from Research Grant Management System
Latest Publications
2025

Wounded Healers: Exploring Coping with Intimate Partner Violence Among Health Care Workers in Malaysia

2025

Prosocial Behavior in intergroup contexts: A systematic review and future directions for Islamic marketing

2025

Integrating corporate identity, social responsibility, and reputation: A triadic framework for sustainable branding in hospitality & tourism

2025

Wounded Healers: Exploring Coping With Intimate Partner Violence Among Health Care Workers in Malaysia

2012

Entrepreneurship and SME Development: Perspectives from Malaysia

2012

Malaysian SMEs in the New Economy

2007

Buku Panduan Perkhidmatan SPA

2020

Evolution of Supply Chains and Dual Marketing Strategies: A Case on the Impact of Public Policy on Dual Marketing Strategy

2019

Corporate social responsibility and learning capabilities: are they relevant?

2019

Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral Intention

2017

Profiling Islamic Banking Customers: Does Product Awareness Matter?