Service customer orientation and social sustainability: The case of small medium enterprises
Service Customer Orientation and Sustainability: The Case of Malaysian Small Medium Enterprises in Service Sectors
Local Identity Consideration in Maintaining Place Branding Sustainability (The Case of Indonesia)
City branding in Indonesia: The urgency of public communication, involvement, and inter-sectoral collaboration
Entrepreneurship and SME Development: Perspectives from Malaysia
Malaysian SMEs in the New Economy
Buku Panduan Perkhidmatan SPA
Evolution of Supply Chains and Dual Marketing Strategies: A Case on the Impact of Public Policy on Dual Marketing Strategy
Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral Intention
Corporate social responsibility and learning capabilities: are they relevant?
Profiling Islamic Banking Customers: Does Product Awareness Matter?
