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ASSOCIATE PROF. DR. NORBANI BINTI CHE HA

Department of Marketing

Faculty of Business & Accountancy

norbanicheha@um.edu.my
Latest Award
Perkhidmatan
Perkhidmatan
Year 2020
Latest Evaluation
External Examiner. PhD Proposal Defense. Investigation for Reference Pricing in the Hotel Industry. External Examiner. PhD Proposal Defense. Investigation for Reference Pricing in the Hotel Industry.
External examiner
Year 2021
Statistics
Annual Publications by Category
Summary of Budget vs Expenditure per vote for all research grants
Last 5 Projects
Grant Progress Status
IIRG004B-2020HWB
on going
LL028-16SUS
end
P0059-2012B
end
This information is generated from Research Grant Management System
Latest Publication
2021

Service customer orientation and social sustainability: The case of small medium enterprises

2021

Service Customer Orientation and Sustainability: The Case of Malaysian Small Medium Enterprises in Service Sectors

2020

Local Identity Consideration in Maintaining Place Branding Sustainability (The Case of Indonesia)

2020

City branding in Indonesia: The urgency of public communication, involvement, and inter-sectoral collaboration

2012

Entrepreneurship and SME Development: Perspectives from Malaysia

2012

Malaysian SMEs in the New Economy

2007

Buku Panduan Perkhidmatan SPA

2020

Evolution of Supply Chains and Dual Marketing Strategies: A Case on the Impact of Public Policy on Dual Marketing Strategy

2019

Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral Intention

2019

Corporate social responsibility and learning capabilities: are they relevant?

2017

Profiling Islamic Banking Customers: Does Product Awareness Matter?