PERSONAL DETAIL


ASSOCIATE PROF. DR. NORBANI BINTI CHE HA

Associate Professor
Department of Marketing
Faculty of Business and Accountancy
 
  603- 79673934
  603-79673810
  norbanicheha@um.edu.my
 Department of Marketing, Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, W.Persekutuan Kuala Lumpur, Malaysia
 
ResearcherID Link
  http://www.researcherid.com/rid/B-9349-2010

ADMINISTRATIVE DUTIES
(Role), (Level), (Start date),(End Date).



AREAS OF EXPERTISE
(Area).




RECENT SELECTED PUBLICATIONS
(Publication).


Book

2012
  • Scarborough, N.M., Aida Idris, Norbani Che Ha and Mohd Najib Saad (eds). 2012. Entrepreneurship and SME Development: Perspectives from Malaysia. Kuala Lumpur: Pearson. 
  • Norbani Che Ha & Amir Mahmood, 2012. Malaysian SMEs in the New Economy. Cengage Learning, Singapore 
Chapter in Book

2019
  • Sharifah Faridah Syed Alwi and Norbani Che-Ha (2019). Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral Intention in Bang Nguyen, TC Melewar and Jane Hemsley-Brown (eds), Strategic Brand Management in Higher Education, Pp 217-232. Routledge, Taylor & Francis Group. 
  • Yahya, W.K., Che-Ha, N, & Mohtar, M. (2019). Corporate Social Responsibility and Learning Capabilities: Are They Relevant? in R. Muhamad & N.A.M. Salleh (Eds), Strategic Corporate Social Responsibilities in Malaysia, (pp. 103-120). Oxon: Routledge 

2012
  • Raida Abu Bakar and Norbani Che Ha (2012) Bridging the Gap : HR Practises and the Role of Internal Marketing in Malaysian SMEs in Norbani Che-Ha and Amir Mahmood(eds), Malaysian SMEs in the New Economy. Cengage Learning Singapore, pg. 204-218 
  • Norbani Che Ha & Saad Mohd Said (2012). Managing Innovation: Exploring the Practices and Performances of Malaysian SMEs in Norbani Che-Ha and Amir Mahmood(eds), Malaysian SMEs in the New Economy. Cengage Learning Singapore, pg. 40-57 

2004
  • Mohd Rosli Mohamad & Norbani Che Ha, Keusahawanan, Organisasi dan Inovasi dalam Pembangunan, in Asan Ali Golam Hassan (ed) Prognosis Pembangunan dan Perubahan Struktur, Universiti Utara Malaysia, 2004, pg. 249 257 

2003
  • Mohd. Rosli Mohamad & Norbani Che Ha, Keusahawanan, Organisasi dan Inovasi in Rahmah Ismail dan Mohd. Shukri Hj. Noor (eds). Dimensi Pembangunan Ekonomi :Teori dan Pengalaman, Universiti Kebangsaan Malaysia, 2003, pg. 62 100 

1998
  • Md. Nor Othman, Norbani Che Ha and Mohd Rosli Mohamad, Kesan Kegawatan Ekonomi 1997 1998 Terhadap Ushawan Melayu: Satu Kaji selidik, in Hashim Awang Ar, Zahir Ahmad and Zainal Abidin Borhan (eds). Pengajian Sastera dan Sosiobudaya Melayu memasuki Alaf Baru. Akademi Pengajian Melayu, Universiti Malaya, 1998, pg. 566 584 
Article in Academic Journals

2018
  • Mohd Salleh, N.A., Che-Ha, N., Kitchen, P.J. and Mohd-Any, A.A. (forthcoming, available online). Online purchasing: The role of web experience factors. International Journal of Electronic Marketing and Retailing (SCOPUS-Indexed)

2016
  • Hasliza Abdul Halim, Norbani Che-Ha, Alan Geare & T. Ramayah. The Pursuit of HR Outsourcing in an Emerging Economy: The Effects of HRM Strategy on HR Labour Costs. Canadian Journal of Administrative Science (accepted for publication). (ISI-Indexed)
  • Norbani Che-Ha, bang Nguyen, Wan Kalthom yahya, TC Melewar & Yeo Pei Chen (2016). Country Branding Emerging from Citizens' Emotion and Perceptions of Competitive Advantage. The Case of Malaysia. Journal of Vacation Marketing, vol.22(1), pp.13-28. (SCOPUS-Indexed)

2015
  • Hashim Fadzil Ariffin & Norbani Che-Ha (2015). Examining Malaysian Hotel Employees Organizational Commitment by Gender, Education Level and Salary. The South East Asian Journal of Management. Vol 9, No.1, pp1-19 (SCOPUS-Indexed)
  • Kitchen,Philip J; Roy Martin and Norbani Che-Ha (2015). Long Term EvolutionMobile Services and Intention to Adopt: A Malaysian Perspective. Journal of Strategic Marketing, Published online 20 Jan 2015 (SCOPUS-Indexed)

2014
  • Wan Kalthom Yahya & Norbani Che-Ha(2014). Investigating The Relationship Between Corporate Citizenship Culture and Organisational Performance In The Malaysian Context. Asian Academy of Management Journal, Vol. 19, No. 1, 47 72, 2014 (SCOPUS-Indexed)
  • Che-Ha, N., Mavondo, F. T., Mohd-Said, S. 2014. Performance or learning goal orientation: Implications for business performance Journal of Business Research. (Tier 3, Impact Factor = 1.306) (ISI-Indexed)
  • Philip J. Kitchen, Sharifah Faridah Syed Alwi, Norbani Che-Ha and Lim Pei Yee (2014). Coupon Redemption Behaviour: A Malaysian Cross-Segment Investigation. Marketing Intelligence and Planning. Vol. 32, No.1.pp 66- 88 (SCOPUS-Indexed)

2013
  • Wan Kalthom Yahya and Norbani Che-Ha (2013). The Relationship between Environmental Issues and Organisational Performance. International Journal of Business and Society, Vol. 14, No.1, pp. 111-134. (SCOPUS-Indexed)

2012
  • Hasliza Abdul Halim & Norbani Che-Ha (2012). Optimizing HR Outsourcing through Business Strategy. International Journal of Business and Technopreneurship. Volume 2, No.1 February 2012, pp 21-34. (Non-ISI/Non-SCOPUS)

2011
  • Hasliza Abdul Halim & Norbani Che-Ha (2011). The perspective of Malaysian Manufacturing Organizations on Stratgey, HR Outsourcing and HR Costs. Economis, Seria Management Econpapers (Swedish Business School), Vol 14, No. 1, pp.13-24 (Non-ISI/Non-SCOPUS)
  • Hasliza Abdul Halim and Norbani Che-Ha (2011). Human Resource Outsourcing: Lesson Learnt from Multinational Enterprises. The Winners Economic, Business, Management, and Information System Journal. Vol 12 No.1, pp. 2-10. (Non-ISI/Non-SCOPUS)
  • Hasliza Abdul Halim & Norbani Che-Ha (2011). Exploring the Effects of Business Strstgey on Human Resource Outsourcing. Singapore Management Review (Asia Pacific Journal of Management Theory and Practice) Vol 33, No. 2, pp. 42- 57. (SCOPUS-Indexed)

2009
  • Hasliza Abdul Halim, Norbani Che Ha and Alan Geare (2009). The influence of business strategy on the decision to outsource human resource activities. Journal of Human Resource Costing & Accounting, Vol. 13 No. 4, 2009,pp. 274-293 (Non-ISI/Non-SCOPUS)
  • Hasliza Abdul Halim and Norbani Che Ha (2009). Testing the dimensionality of integrated HRM strategy among Malaysian manufacturing organizations. International Journal of Business and Management, Vol 4, No.10., 120- 134. (SCOPUS-Indexed)
  • Hasliza Abdul Halim and Norbani Che Ha (2009). Examination of the dimensionality of business strategy among the manufacturing organizations. International Journal of Contemporary Business Research, Vol.1, No.6, 8-32 (Non-ISI/Non-SCOPUS)

2008
  • Sharifah Latifah Syed Abdul Kadir, Norbani Che Ha & Yeoh Ai Leen. Multiple Banking Practice Among the Malaysian Working Professionals. Advances in Management, Vol.1 (9), pp7 -13. (Non-ISI/Non-SCOPUS)
  • Norbani Che Ha, Sharifah Latifah Syed Abdul Kadir & Choo Wee Li (2008).Factors Influencing Purchase Preferences of Store Brand: Example from Hypermarket in Malaysia. The South East Asian Journal of Management.October, Vol.2, No.2, pp117-131. (SCOPUS-Indexed)
  • Norbani Che Ha, Farinda Abdul Ghani & Zhou Jingjing (2008) To Revisit or Not to Revisit Beijing- The Role of Destination Image. International Journal of Culture and Tourism Research, Vol.1 No.1, December, pp59 67 (Non-ISI/Non-SCOPUS)
  • Hasliza Abdul Halim and Norbani Che Ha (2008). The Practices of Human Resource Outsourcing in Malaysian Manufacturing Organisations. Journal of International Business and Entrpreneurship, Vol 13, (2). (Non-ISI/Non-SCOPUS)

2007
  • Norbani Che Ha & Sharizal Hashim (2007). Brand Equity, Customer Satisfaction and Customer Loyalty. International Review of Business Research Papers, Vol.3, N0.5, November, pp123-133 (SCOPUS-Indexed)
  • Norbani Che Ha, Raida Abu Bakar & Syed Izzaddin Syed Jaafar (2007). Internal Marketing Issues in Service Organizations in Malaysia. International Review of Business Research Papers, Vol. 3 No. 5, November, pp134-155. (SCOPUS-Indexed)

2006
  • Norbani Che Ha & Saad Mohd Said (2006). Perspectives on Organisational Learning. Malaysian Management Review, July December, Vol. 41, No.2, pp. 33 -46. (Non-ISI/Non-SCOPUS)

2001
  • Rosli, Mohd., Othman, Md. Nor and Norbani, Che Ha (2001)The Recent East Asian Economic Crisis and Its Impact on Malaysian Small and Medium Sized Firms. Asian Profile Vol. 29 No. 2 (Non-ISI/Non-SCOPUS)

1999
  • Norbani Che Ha & Sharmila Sinnathurai (1999) Dimensions of Service Quality: Perceptions of Courier Service Company, Malaysian Journal of Consumer and Family Economics (MAJCAFE) Vol. 2, pp. 129-141 (SCOPUS-Indexed)
Proceeding

2016
  • Mozard Mohtar, Norbani Che Ha and Zalfa Laili Hamzah (2016). Re-clarification of Corporate Character Scale (Davies et al., 2003) in Upscale Hotels. Proceedings, International Conference on Marketing 2016. Kuala Lumpur, 19-20 December. Authors: (Non-ISI/Non-SCOPUS)
  • Yoon Lee, Amrul Asraf Mohd- Any and Norbani Che-Ha (2016).Translating practice theory into consumer research with coherent research strategies. Proceedings, International Conference on Marketing 2016. Kuala Lumpur, 19-20 December. (Non-ISI/Non-SCOPUS)
  • Corrinne Lee and Norbani Che Ha (2016). The Impact of Industry Type, Business Age and Size on Proactive and Responsive Customer Orientation. Proceedings, International Conference on Marketing 2016. Kuala Lumpur, 19-20 December. (Non-ISI/Non-SCOPUS)

2010
  • Zailin Zainal Ariffin, Md Nor Othman and Norbani Che- Ha. Conspicuous Consumption: A Comparative Study between Muslim and Non-Muslin. 1st International Islamic Marketing and Branding, 29-30 October 2010, Kuala Lumpur 
  • Norbani Che Ha, Hanny Nasution and Mohd Edil Abdul Shukor. Islamic banking - Capabilities, Brand and Satisfaction. 1st International Conference on Islaimc Marketing and Branding. 29 - 10 November, 2010, Kuala Lumpur 

2009
  • Wan Khaltom Yahya & Norbani Che Ha.The relationship between CSR antecedents and Organizational Learning Among Malaysin Organizations. ANZMAC 2009 - Sustainable Management and Marketing Conference. 

2008
  • Hasliza Abdul Halim & Norbani Che Ha (2008) Outsourcing Human Resource Functions - Size,Maturity and Practices. Academy for Global Business Advancement, Bahrain (Non-ISI/Non-SCOPUS)
  • Norbani Che Ha, Farinda Abdul Ghani & Zhou Jingjing (2008). To Revisit or Not To Revisit Beijing: The Role of Destination Image. 9th International Joint World Cultural Tourism Conference 2008 - Cultural Tourism: Business and Management, Seoul Korea Nov 14-16th (Non-ISI/Non-SCOPUS)
  • Norbani Che Ha, Farinda Abdul Ghani & Zhou Jingjing (2008) To Revisit or Not to Revisit Beijing- The Role of Destination Image. 

2007
  • Hasliza Abdul Halim & Norbani Che Ha (2007). Outsourcing the Human Resource Functions: The Relationship Among Business Startegy, Human Resource Outsourcing and Human Resource Performance Proceeding, 21st ANZAM (Australia New Zealand, Academy of Management) Conference, Sydney Australia, December 4th- 7th. 
  • Norbani Che Ha, Raida Abu Bakar & Syed Izzaddin (2007). Internal Marketing Issues in Service Organizations in Malaysia. Fifth International Business Research Conference, Dubai UAE, April 26th 28th 
  • Rosslina Ahmad Mokhtar & Norbani Che Ha (2007). Antecedents of Quality of work Life Orientation: An Empirical Investigation in the Malaysian Public Sector Organizations. Proceedings, 21st ANZAM (Australia New Zealand, Academy of Management) Conference, Sydney Australia, December 4th 7th 
  • Raida Abu Bakar, Norbani Che Ha & Ramza Ramli (2007). HR Practices and the Role of Internal Marketing: Perspective From Manufacturing Firms. Proceeding, , Kuching Sarawak, November 2nd 3rd 
  • Sharifah Latifah Syed Abdul Kadir, Norbani Che Ha & Yeoh Ai Leen (2007). Multiple Banking Practice Among the Malaysian Working Professionals. Proceedings, Sixth International Business Research Conference, Hong Kong . July 1st 4th 
  • Hasliza Abdul Halim & Norbani Che Ha (2007). Outsourcing The Human Resource Management Strategy and The Effect on Human Resource Performance. Proceedings, Second International Conference on Business and Management Research, Jakarta August 14th-16th. 
  • Norbani Che Ha & Shahrizal Hashim (2007). Brand Equity, Customer Satisfaction and Customer Loyalty. Fifth International Business Research Conference, Dubai UAE. April 26th 28th. 
  • Norbani Che Ha, Sharifah Latifah Syed Abdul Kadir & Choo Wee Li (2007). Factors Influencing Purchase Preferences of Store Brand: Example from Hypermarkets in Malaysia. Proceedings, Second International Conference on Business and Management Research, Jakarta. August 14th 16th. 

2006
  • Norbani Che Ha, Raida Abu Bakar & Faridah Salim (2006). Employee Development and Business Excellence in SMEs: The Role of Innovation. Proceedings, Global SME Entrepreneurship Conference, Monash University Malaysia, Kuala Lumpur. October 17th 18th. 
  • Norbani Che Ha, Saad Mohd Said & Yusmin Akma Yusoff (2006). Sustainable Competitive Advantage in SMEs: The Relationship among Strategic Orientation, Corporate Management and Performance. Proceedings, Managing Competitiveness in the Knowledge Economy. The 12th Asia Pacific Management Conference, Asian Institute of Technology, Bangkok. Nov 17th 19th. 
  • Norbani Che Ha (2006). Market Orientation, Organisational Innovation and Organisational Performance. Proceedings, 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development, Pole Universitaire Leonard de Vince, Paris La defense Cedex. July 10th 13th 
  • Sharizal Hashim & Norbani Che Ha (2006). Exploring Consumer Experiences with a Service Brand: Commercial Bank in Malaysia. Proceeding, International Borneo Business Conference 2006, Kuching Sarawak. Dec 6th 8th. 

2005
  • Ananda Kumar Palaniappan & Norbani Che Ha (2005). A Comparative Study of Creative Personality Characteristics of Malaysian Entrepreneurs and Non-entrepreneurs. Proceedings, Asian Business Conference 2005, Kuala Lumpur. April 14th -15th 

2004
  • Norbani Che Ha (2004). Organisational learning: Mediating Roles of Goal Orientation. Proceedings, International Conference of the Australian and New Zealand Academy of Management (ANZAM), Dunedin, New Zealand, December 8th 11th. 
  • Md Nor Othman, Norbani Che Ha & Yong Li Li (2004). A Cross-Ethnic Analysis of TV Advertising in Malaysia. Proceedings, Universiti Tenaga Nasional International Business Management Conference 2004, Kuantan, Pahang, Malaysia. December 6th -7th 

2003
  • Norbani Che Ha & Felix T. Mavondo (2003), Organisational learning: The Role of Goal Orientation and Organisational Capabilities, Proceedings, ANZAM 2003 Conference, Adelaide, Australia, December 1st 3rd. 

1999
  • Norbani Che Ha, Md Nor Othman & Mohd. Rosli Mohamad (1999) The Impact of the 1997-1998 Economic Crisis on Bumiputera Entrepreneurs: A Comparative Study of Two Manufacturing Industries. Proceedings, International Conference on SMEs: Challenges and Prospects, Universiti Sains Malaysia, Penang, Malaysia, September 28th 30th 
Mass Media(Newspaper,Radio,Tv,Popular Magazine)

1999
  • Norbani Che Ha (1999), IKS dan Cabaran Alaf Baru, Dewan Ekonomi, November, pp. 14 15. 
  • Norbani Che Ha (1999), Kegawatan Ekonomi dan Isu-isu Pengeluaran, Dewan Ekonomi, Disember, pp. 14 15 
Others

2007
  • Sharizal Hashim & Norbani Che Ha (2007). Consumer Service Brand Perception: A Study on Banking Services. Working Paper Series No 0703, June. Universiti Malaysia Sarawak. 

CONSULTATION PROJECT/CONSULTANCY
(Project title), (Role), (From)-(Until), (Organisation).



SUPERVISION


POST GRADUATE STUDENT
(Name of Degree), (Name of Candidates), (Title of Thesis), (Academic Session)

Completed
  • Doctoral Degree (phd), Azura Hanim Binti Hashim, THE RELATIONSHIP BETWEEN RELIGIOSITY, HALAL PERCEPTION AND INTENTION TO PURCHASE HALAL FOOD PRODUCTS: A COMPARATIVE STUDY BETWEEN ARAB MUSLIM AND NON-ARAB MUSLIM CONSUMERS, 2015/2016
  • Doctoral Degree (phd), Azura Hanim Binti Hashim, THE RELATIONSHIP BETWEEN RELIGIOSITY, HALAL PERCEPTION AND INTENTION TO PURCHASE HALAL FOOD PRODUCTS: A COMPARATIVE STUDY BETWEEN ARAB MUSLIM AND NON-ARAB MUSLIM CONSUMERS, 2015/2016
  • Master Degree, Nor Azmi Mastuki, The impact of Religiosity Towards Push and Pull Travel Motivations and Destination Preferences, 2014/2015
  • Master Degree, Loo Mei Fong, The Determinants of Infant Formula Brand Choice, 2014/2015
  • Master Degree, Faranak Ghoreishi, Counterfeit Proneness, Lifestyle ans Intention to Repurchase Luxury Handbag, 2014/2015
  • Master Degree, Chai Chen Hoe, The Influence of Customer Loyalty in Industrial Market: A Case of Portable Air Compressor Market, 2014/2015
  • Master Degree, Maryam Kashani Nazari, b)Eating Green Customer s Perception and Willingness for Adoption of Ecological Food Consumption Behaviors, A Comparative Study Between Malaysia and Singapore, 2012/2013
  • Master Degree, Ng Lai Peng, A Malaysian Profile : Identification Of Fashion Followers, Brand Personalities And Price Perception Towards Online Purchase In Malaysia, 2012/2013
  • Master Degree, Komala A/p Veeriah, Islamic Banking, 2012/2013
  • Master Degree, Yim Siew Mei, A Study of Consumer Purchase Intention for Green Personal Care and Cosmetic Products in Malaysia, 2011/2012
  • Master Degree, Hong Kai Kuan, Industrial Marketing and Branding Determinants of Brand Sensitivity on Organizational Buying Decisions, 2011/2012
  • Master Degree, Lim Ai Sal, How Overall Destination Image and Trip Experience Affect Tourists Behavior Intention: A Case of Kuala Lumpur, 2011/2012
  • Master Degree, Parisa Afshin, Internal Marketing Factirs and Organizational Commitment, 2010/2011
  • Master Degree, Cheah Yee Nee, A Study on Consumers' Global Brand Attitudes, 2010/2011
  • Master Degree, Mahsa Rahmani, Internel Marketing and Organizational Committment: Perspectives of Construction Organizations in Malaysia, 2010/2011
  • Master Degree, Rohaida Wati Jalaluddin, Barriers and Motives towards Stages of Exporting, 2009/2010
  • Master Degree, Poovan Paramsothy, Online Shopping, 2008/2009
  • Master Degree, Zamri Wahid, Management, 2008/2009
  • Master Degree, Ruslin Romli, Management, 2008/2009
  • Master Degree, Kong Shin Yee, Customer Perceived Quality, Relationship Quality and Business Loyalty, 2008/2009
  • Master Degree, Noralyn Idris, Employer Branding, 2008/2009
  • Master Degree, Merina Lee P Ming, National Identity Scale & Marketing, 2008/2009
  • Master Degree, Abdul Rahim Osman, Management, 2008/2009
  • Master Degree, Zhou Jingjing, Destination Image, 2007/2008
  • Master Degree, Rohaida Wati Jalaluddin, Export Motivations & Barriers, 2007/2008
  • Master Degree, Merina Lee P Ming, National Identity and Marketing, 2007/2008
  • Master Degree, Tan Ching Gor, Situational Factors & Purchase Outcomes, 2007/2008
  • Master Degree, Siti Safiah Ismail, Gray Marketing, 2007/2008
  • Master Degree, Soo Mei Wan, Country Branding, 2007/2008
  • Master Degree, Yeo Pei Chen, Country Branding, 2006/2007
  • Master Degree, Chook Kim Lock, Web Experience, 2006/2007
  • Master Degree, Ravindther Kunju Raman, Personnel Selling, 2006/2007
  • Master Degree, Suleiman Moideen Kutty, Management, 2006/2007
  • Master Degree, Mohamad Nizam Abdul Manap, Management, 2006/2007
  • Master Degree, Mozard Mokhtar, Corporate Branding, 2006/2007
  • Master Degree, Nuryusmawati Mohd Yusof, Corporate Branding, 2006/2007
  • Master Degree, Fong Boon Yee, Women Entrepreneur, 2006/2007
  • Master Degree, Ramzan Ramza Ramli, Internal Marketing, 2006/2007
  • Master Degree, Syed Izzaddin Syed Jaafar, Internal Marketing, 2006/2007
  • Master Degree, Choo Wee Li, Store Brand, 2006/2007
  • Master Degree, Foo Choi Wan, Country of Origin, 2006/2007
  • Master Degree, Helen A/p Dharmaraj, Private Label, 2006/2007
  • Master Degree, Lokman Hakim Ayub, Management, 2005/2006
  • Master Degree, Faridah Salim, Small Medium Entreprises, 2005/2006
  • Master Degree, Syed Ahmad Muzri Syed Faiz, Retailing Experience, 2005/2006
  • Doctoral Degree (phd), Wan Kalthom Yahya, THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY ORIENTATION, MARKETING CAPABALITIES AND ORGANISATIONAL PERFORMANCE, 2005/2006
  • Master Degree, Yusmin Akma Yusoff, Small Medium Enterprises, 2005/2006
  • Doctoral Degree (phd), Wan Khaltom Yahya, Corporate Social Responsibility- Integrated Marketing Model, 2005/2006
  • Master Degree, Sharizal Hashim, Brand Equity, 2005/2006
  • Doctoral Degree (phd), Hashim Fadzil Ariffin, Employer Branding, 2005/2006
  • Master Degree, Azhar Omar, Management, 2004/2005
  • Master Degree, Yaakob Hashim, Management, 2004/2005
  • Master Degree, Prof Madya Dr Ananda Kumar A/l Palaniappan, Entrepreneurship, 2004/2005
  • Master Degree, Razali Mat Isa, Management, 2004/2005
  • Doctoral Degree (phd), Rosslina Ahmad Mokhtar, Organizational Commitment, 2003/2004
  • Doctoral Degree (phd), Hasliza Abdul Halim, HR Outsourcing, 2003/2004
  • Doctoral Degree (phd), Rosslina Binti Ahmad Mokhtar, QUALITY OF WORK LIFE ORIENTATION : ANTECEDENTS AND EFFECTS ON ORGANIZATIONAL COMMITMENT IN THE MALAYSIAN PUBLIC SERVICE, 2003/2004
  • Doctoral Degree (phd), Hans Peter Holts, Retailing, 1998/1999
  • Master Degree, Radzuan Abu Bakar, Management, 1998/1999
  • Master Degree, Kamaralzaman Abd Aziz, Management, 1998/1999
  • Master Degree, Mohamed Khamir Abdul Ghani, Management, 1998/1999
  • Master Degree, Zaleha Mohd Nor, Management, 1998/1999
  • Master Degree, Gunasegaran A/l Karuppannan, Management, 1998/1999
  • Master Degree, Subramaniam A/l Veeriah, Management, 1998/1999
  • Master Degree, Tan Su Luan, Management, 1998/1999
  • Doctoral Degree (phd), Hans Peter Holst, Traditional Traders and Hypermarket Growth in Malaysia, 1998/1999
  • Master Degree, Mohd Yusof Ali, Management, 1997/1998
  • Master Degree, Rajendran Vijayakumar, Marketing, 1995/1996

Ongoing
  • Doctoral Degree (phd), Corrinne Lee Mei Jyin, The Relationship between Total Customer Orientation and Business Performance: An Exploration on Role of Absorptive Capacity, Strategic Agility and Environmental Turbulence, 2018/2019
  • Doctoral Degree (phd), Forina Lestari, BRAND PERCEPTION AND IMPLEMENTATION: AN ASSESSMENT OF CITY BRANDING STRATEGY OF JAKARTA, 2017/2018
  • Doctoral Degree (phd), Corrinne Lee Mei Jyin, The Relationship between Total Customer Orientation and Business Performance: An Exploration on Role of Absorptive Capacity, Strategic Agility and Environmental Turbulence, 2017/2018
  • Doctoral Degree (phd), Corrinne Lee Mei Jyin, The Relationship between Total Customer Orientation and Business Performance: An Exploration on Role of Absorptive Capacity, Strategic Agility and Environmental Turbulence, 2017/2018
  • Doctoral Degree (phd), Lee Yoon Heng, Embodied Beings: An Interpretative Study of Materiality in Arts Collection Practice, 2017/2018
  • Doctoral Degree (phd), Nadzirah Rosli, The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effect of brand credibility and brand experience., 2017/2018
  • Doctoral Degree (phd), Lee Yoon Heng, Embodied Beings: An Interpretative Study of Materiality in Arts Collection Practice, 2017/2018
  • Doctoral Degree (phd), Lee Yoon Heng, Embodied Beings: An Interpretative Study of Materiality in Arts Collection Practice, 2012/2013
  • Doctoral Degree (phd), Lee Yoon Hoon, Cultural Consumption, 2012/2013
  • Doctoral Degree (phd), Corrinne Lee Mei Jyin, The Relationship between Total Customer Orientation and Business Performance: An Exploration on Role of Absorptive Capacity, Strategic Agility and Environmental Turbulence, 2011/2012
  • Doctoral Degree (phd), Corrinne Lee, Marketing capabilities, 2011/2012
  • Doctoral Degree (phd), Choo Siew Ming, Consumer Behavior, 2011/2012
  • Doctoral Degree (phd), Azura Hanim Hashim, Halal Food Consumption: A Comparative study between Arab Muslim and Non Arab Muslim in Australia, The United Kingdom and Malaysia, 2010/2011
  • Doctoral Degree (phd), Azura Hanim Binti Hashim, THE RELATIONSHIP BETWEEN RELIGIOSITY, HALAL PERCEPTION AND INTENTION TO PURCHASE HALAL FOOD PRODUCTS: A COMPARATIVE STUDY BETWEEN ARAB MUSLIM AND NON-ARAB MUSLIM CONSUMERS, 2008/2009
  • Doctoral Degree (phd), Roslan Mohamed, Customer Satisfaction & Automotive Industry, 2004/2005
  • Doctoral Degree (phd), Roslan Bin Mohamed, Customer Relationship Management Performance: An Intergrated Framework for Malaysian Automotive Industry, 2003/2004