Curriculum Vitae

PROF. DR. NORBANI BINTI CHE HA

Professor
  • Department of Management & Marketing
    Faculty of Business and Economics
  • norbanicheha
  • 0379673998

AREAS OF EXPERTISE

  • MARKETING, MARKETING CAPABILITIES, BRANDING, CONSUMER BEHAVIOR, SERVICE, HALAL MARKETING, SMALL AND MEDIUM ENTERPRISES
  • MARKETING
    Marketing Capabilities, Branding & Services, Consumer Behavior

ACADEMIC QUALIFICATION

  • PhD, (Marketing)
    Monash University, Australia
  • MBA, (Business Administration)
    University of Denver, Denver
  • BsBA, (Business Administration)
    University of Denver, Denver

ADMINISTRATIVE DUTIES

  • PELANTIKAN JAWATANKUASA KERJA DAN JAWATANKUASA KURIKULUM FAKULTI BAGI SEMAKAN KURIKULUM BAGI PROGRAM SARJANA PENTADBIRAN PERNIAGAAN (MBA) DAN SARJANA PENGURUSAN (MM)
    01 Mar 2024 - 28 Feb 2026 (Deputy Dean (Postgraduate) Office, Faculty of Business and Economics)
  • Head of Unit
    01 Jan 2024 - 31 Dec 2024 (Deputy Dean's (Research & Innovation) Office, Faculty of Business and Economics)
  • Deputy Director of Research
    15 Jul 2022 - 14 Jul 2023 (Social Wellbeing Research Centre, Deputy Vice-Chancellor (Research and Innovation))
  • Committee Members
    11 Jul 2023 - 16 Jul 2023 (University Malaya)
  • Head of Department
    16 Sep 2019 - 09 Sep 2021 (Marketing, Faculty of Business & Accountancy)
  • Head of Unit
    01 Sep 2017 - 01 Sep 2020 (Faculty)
  • Head of Department
    01 Aug 2019 - 15 Sep 2019 (Marketing, Faculty of Business & Accountancy)
  • Head of Department
    01 Dec 2017 - 31 Jul 2019 (Marketing, Faculty of Business & Accountancy)
  • Head of Department
    01 Dec 2017 - 31 Jul 2019 (Department of Marketing, Faculty of Business & Accountancy)
  • Committee Member - Research and Publication
    30 Nov 2015 - 30 Nov 2018 (Faculty)
  • Committee, Conference Application
    01 Sep 2015 - 01 Sep 2018 (Faculty)
  • Penolong Penyelaras Institut Penyelidikan Halal Universiti Malaya (IHRUM)
    01 Feb 2016 - 01 Feb 2017 (University Malaya)
  • Head of Unit
    01 Jan 2016 - 31 Dec 2016 (University Malaya)
  • Commitee Member, International Conference on Marketing 2016
    19 Dec 2016 - 20 Dec 2016 (International)
  • Treasurer, Halal Research in University of Malaya
    29 Sep 2016 - 29 Sep 2016 (University Malaya)
  • Panel Penasihat, UMCIC
    01 Jun 2014 - 31 May 2016 (University Malaya)
  • Head
    01 Mar 2015 - 31 Dec 2015 (Services and Research Innovation Centre (Servri), Faculty of Business & Accountancy)
  • Director, Services Research and Innovation Centre (ServRI)
    01 Mar 2015 - 31 Dec 2015 (Faculty)
  • Head of Training CME
    08 Sep 2014 - 08 Sep 2015 (Faculty)
  • Acting Head of Department
    23 Aug 2014 - 15 Oct 2014 (Marketing, Faculty of Business & Accountancy)
  • MBA Coordinator, Faculty of Business and Accountancy
    06 Jul 2011 - 07 Jul 2014 (Faculty)
  • Faculty Representative, Postgraduate Committee (JIT). 2011 2013
    01 Jan 2011 - 01 Dec 2013 (University Malaya)
  • Deputy Director
    04 Jan 2012 - 31 Dec 2012 (University Malaya's Consultancy Unit, Deputy Vice-Chancellor (Research and Innovation))
  • Assistant Director, International Conference on Islamic Marketing and Branding. London, 20-21 November 2012.
    01 Jan 2011 - 01 Dec 2012 (International)
  • Director, Services Research and Innovation Centre (ServRI)
    10 Nov 2011 - 09 Nov 2012 (University Malaya)
  • Head, MBA Prospectus, UM Graduate School of Business, 2011
    01 Jan 2011 - 01 Dec 2011 (Faculty)
  • Deputy Chairman, Asia Pacific Retail Conference - Sustainability and Innovation in Retailing. A conference organized by University of Malaya in collaboration with Oxford Institute of Retail Management, University of Malaya, Ministry of Domestic Trade, Co-Operatives and Consumerism & Hosei University, Japan. Petaling Jaya, 14 15th September 2011.
    01 Jan 2011 - 01 Dec 2011 (International)
  • Technical Committee, FPP Curriculum Review
    09 Jul 2008 - 08 Jul 2011 (Department of Marketing, Faculty of Business & Accountancy)
  • Acting Head
    08 Nov 2010 - 20 Dec 2010 (Marketing, Faculty of Business & Accountancy)

MEMBERSHIPS

  • CHIEF EDITOR AJBA, CHIEF EDITOR/ EDITOR IN CHIEF
    2024 to present (University)

AWARD AND STEWARDSHIP

  • Penghargaaan Panel Penilai Skim Geran FRGS Fasa1/2019
    University of Malaya, 2020 (University)
  • Certificate of Appreciation - Assessor
    University of Malaya, 2020 (Ptj/ Faculty)
  • Letter of Appreciation - Award Evaluation Panel
    Malaysian Franchise Association, 2019 (Private)
  • CERTIFICATE OF EXCELLENT SERVICE
    University of Malaya, 2019 (University)
  • Best Paper Award
    University of Malaya, 2018 (National)
  • Penghargaan - IR4.0
    University of Malaya, 2018 (University)
  • Penghargaan - Evaluation Panel, Anugerah Francais Malaysia 2018
    Malaysian Franchise Association , 2018 (National)
  • Appreciation - Panel of Jury for Malaysian Franchise Award 2017
    Malaysian Franchise Association, 2017 (National)
  • Sijil Penghargaan - Anugerah Francis Malaysia 2016
    Malaysia Franchise Association, 2016 (National)
  • Certificate of Excellent in Reviewing
    Faculty of Economics and Business, Universitas Indonesia, 2016 (International)
  • Appreciation - 3rd International Conference on Marketing (Academic Track)
    Institute of Business Administration, Karachi, 2016 (International)
  • Evaluation Panel - Malaysian Franchise Award 2016 (Innovation)
    Malaysian Franchise Association, 2016 (National)
  • KHIDMAT SETIA 20 AWARD
    University of Malaya, 2015 (University)
  • Appreciation - Evaluation Panel, Malaysian Franchise Award 2013
    Malaysian Franchise Association , 2013 (National)
  • Bronze Medal (The Relationship between CSR Orientation, Marketing capabilities and Organizational Performance). Invention, Innovation & Design Competition (IID Johor 2013). IID JOHOR, UiTM and Yayasan Pelajaran Johor. 2013.
    IID JOHOR, UiTM and Yayasan Pelajaran Johor. 2013., 2013 (National)
  • Penghargaan - Panel Penilai Anugerah Francais Malaysia 2012
    Persatuan Francais Malaysia , 2012 (National)
  • EXCELLENCE SERVICE AWARD
    University of Malaya, 2012 (University)
  • CERTIFICATE OF EXCELLENT SERVICE
    University of Malaya, 2009 (University)
  • CERTIFICATE OF EXCELLENT SERVICE
    University of Malaya, 2008 (University)
  • Best Paper Award
    Global Academy of Business and Economics Research International Conference, 2008 (International)
  • Best Paper Award - Best Work in Progress Paper/Outsourcing & Globalization
    Academy of Global Business Advancement, 2008 (International)
  • Sijil Khidmat Cemerlang 2007
    University of Malaya, 2008 (University)
  • EXCELLENCE SERVICE AWARD
    University of Malaya, 2007 (University)
  • Anugerah Khidmat Cemerlang 1999
    University of Malaya, 1999 (University)

PUBLICATIONS

Article in Journal
WoS
  1. Lee, C. M. J., Che-Ha, N., & Alwi, S. F. S. (2021). Service customer orientation and social sustainability: The case of small medium enterprises. Journal of Business Research, 122, 751-760. doi: 10.1016/j.jbusres.2019.12.048
  2. Teng, S. S., Khong, K. W., & Ha, N. C. (2020). Palm oil and its environmental impacts: A big data analytics study. Journal of Cleaner Production, 274, 13. doi: 10.1016/j.jclepro.2020.122901
  3. Che-Ha, N., Mavondo, F. T., Mohd-Said, S. (2014). Performance or learning goal orientation: Implications for business performance, Journal of Business Research. 67(1), 2811-2820
Others
  1. Che-Ha, N; Che Hashim, Rosmawani; Karim, Noorfara Atilia and Othman, Sajaratulnisah (2024). One Crisis Within Another: Coping with Domestic Violence During The Covid-19 Pandemic. International Journal of Health Services and Policy, 9(3): 221-234
  2. Oon, Y .N, E, Che Ha, N., Jusoh, R, Sukor, M.E.A, and Abdul Talib, M. (2023). The impact of COVID-19 on the illicit drugs market in Peninsular Malaysia. Malaysian Anti-Drugs Journal (Jurnal Antidadah Malaysia), 15 (1), 1 - 28.
  3. Elaine Oon Yen Nee, Norbani Che Ha, Ruzita Jusoh, Mohd Edil Abd Sukor, Muzalwana Abdul Talib (2022) The Impact Of Covid-19 On The Illicit Drug Market In Malaysia, Malaysian Anti-Drugs Journal
  4. Corrinne Lee Mei Jyin, Norbani Che-Ha and Sharifah Faridah Syed Alwi. (2021). Service Customer Orientation and Sustainability: The Case of Malaysian Small Medium Enterprises in Service Sectors. Journal of Business Research. Vol 122, January 2021, Pages 751-760.
  5. Nadzirah Roslii, Norbani Che-Ha and Ezlika M. Ghazali (2021). Assessing The Mediator Role of Brand Attachment : An Empirical Study Among Tourists in Malaysia. Journal of Human Capital Development, 14(1), pg1-6.
  6. Forina Lestari, Melasutra MD Dali and Norbani Che-Ha (2020). Local Identity Consideration in Maintaining Place Branding Sustainability (The Case of Indonesia). Journal of Tourism, Hospitality and Environment Management. 5(19), pp.14-29
  7. Forina Lestari, Melasutra MD Dali and Norbani Che-Ha (2020). City branding in Indonesia: The urgency of public communication, involvement, and inter-sectoral collaboration. Geografia - Malaysian Journal of Society and Space, 16(2) pp.1-13.
  8. Nadzirah Rosli, Norbani Che Ha and Ezlika Ghazali (2020). The Influence of Hotel Attributes on Brand Attachment and Post-Consumption Outcomes: The mediating effects of brand credibility, International Journal of Business and Society, 21 (1), 312-333 (ESCI)
  9. Shasha Teng, Kok Wei Khong and Norbani Che Ha (2020). Palm Oil and Its Environment Impacts. A Big Data Analytics Study. Journal of Cleaner Production. 274, pp. 1-13
  10. Alwi, S., Che-Ha, N., Nguyen, B., Ghazali, E., Mutum, D. & Kitchen, P. (2019). Projecting University Brand Image via Satisfaction and Behavioral Response: Perspectives from UK-based Malaysian Students. Qualitative Market Research: An International Journal. DOI: 10.1108/QMR-12-2017-0191
  11. Mohd Salleh, N.A., Che-Ha, N., Kitchen, P.J. and Mohd-Any, A.A. (2019). Online purchasing: The role of web experience factors. International Journal of Electronic Marketing and Retailing, 10(3), 260-282.
  12. Rosli, N., Ha, N. C., & Ghazali, E. M. (2018). Gender Differences in Hotel Choice: A Case of Malaysian Muslim. International Journal of Engineering & Technology (UAE), 7(4.28), 312 316. DOI: 10.14419/ijet.v7i4.28.22603
  13. Hasliza Abdul Halim, Norbani Che-Ha, Alan Geare & T. Ramayah. The Pursuit of HR Outsourcing in an Emerging Economy: The Effects of HRM Strategy on HR Labour Costs. Canadian Journal of Administrative Science (accepted for publication).
  14. Norbani Che-Ha, bang Nguyen, Wan Kalthom yahya, TC Melewar & Yeo Pei Chen (2016). Country Branding Emerging from Citizens' Emotion and Perceptions of Competitive Advantage. The Case of Malaysia. Journal of Vacation Marketing, vol.22(1), pp.13-28.
  15. Hashim Fadzil Ariffin & Norbani Che-Ha (2015). Examining Malaysian Hotel Employees Organizational Commitment by Gender, Education Level and Salary. The South East Asian Journal of Management. Vol 9, No.1, pp1-19
  16. Kitchen,Philip J; Roy Martin and Norbani Che-Ha (2015). Long Term EvolutionMobile Services and Intention to Adopt: A Malaysian Perspective. Journal of Strategic Marketing,Vol 27 (3) pp. 643-654 .
  17. Philip J. Kitchen, Sharifah Faridah Syed Alwi, Norbani Che-Ha and Lim Pei Yee (2014). Coupon Redemption Behaviour: A Malaysian Cross-Segment Investigation. Marketing Intelligence and Planning. Vol. 32, No.1.pp 66- 88
  18. Wan Kalthom Yahya & Norbani Che-Ha (2014). Investigating The Relationship Between Corporate Citizenship Culture and Organisational Performance In The Malaysian Context. Asian Academy of Management Journal, Vol. 19, No. 1, 47 72, 2014
  19. Wan Kalthom Yahya and Norbani Che-Ha (2013). The Relationship between Environmental Issues and Organisational Performance. International Journal of Business and Society, Vol. 14, No.1, pp. 111-134.
  20. Hasliza Abdul Halim & Norbani Che-Ha (2012). Optimizing HR Outsourcing through Business Strategy. International Journal of Business and Technopreneurship. Volume 2, No.1 February 2012, pp 21-34.
  21. Hasliza Abdul Halim & Norbani Che-Ha (2011). Exploring the Effects of Business Strategy on Human Resource Outsourcing. Singapore Management Review (Asia Pacific Journal of Management Theory and Practice) Vol 33, No. 2, pp. 42- 57.
  22. Hasliza Abdul Halim & Norbani Che-Ha (2011). The perspective of Malaysian Manufacturing Organizations on Stratgey, HR Outsourcing and HR Costs. Economia, Seria Management Econpapers (Swedish Business School), Vol 14, No. 1, pp.13-24
  23. Hasliza Abdul Halim and Norbani Che Ha (2011). Embarking on HR Outsourcing - Do Organizational Size and Maturity Level Matter? Journal of Economics and Management, 5(1) pp. 19-37
  24. Hasliza Abdul Halim and Norbani Che-Ha (2011). Human Resource Outsourcing: Lesson Learnt from Multinational Enterprises. The Winners Economic, Business, Management, and Information System Journal. Vol 12 No.1, pp. 2-10.
  25. Hasliza Abdul Halim and Norbani Che Ha (2010). The impact of HRM strategy on HR outsourcing. Jurnal Pengurusan, 30, pp. 3-23.
  26. Hasliza Abdul Halim and Norbani Che Ha (2009). Testing the dimensionality of integrated HRM strategy among Malaysian manufacturing organizations. International Journal of Business and Management, Vol 4, No.10., 120- 134.
  27. Hasliza Abdul Halim, Norbani Che Ha and Alan Geare (2009). The influence of business strategy on the decision to outsource human resource activities. Journal of Human Resource Costing & Accounting, Vol. 13 No. 4, 2009,pp. 274-293
  28. Shahrizal Hashim, Nurul Izza Malik and Norbani Che Ha (2009). The Importance of Satisfaction Towards Service Brand Perception. Journal of Business Management, Vol1 (1), 87-97
  29. Norbani Che Ha, Farinda Abdul Ghani & Zhou Jingjing (2008) To Revisit or Not to Revisit Beijing- The Role of Destination Image. International Journal of Culture and Tourism Research, Vol.1 No.1, December, pp59 67
  30. Norbani Che Ha, Sharifah Latifah Syed Abdul Kadir & Choo Wee Li (2008).Factors Influencing Purchase Preferences of Store Brand: Example from Hypermarket in Malaysia. The South East Asian Journal of Management.October, Vol.2, No.2, pp117-131.
  31. Sharifah Latifah Syed Abdul Kadir, Norbani Che Ha & Yeoh Ai Leen. Multiple Banking Practice Among the Malaysian Working Professionals. Advances in Management, Vol.1 (9), pp7 -13.
  32. Norbani Che Ha & Sharizal Hashim (2007). Brand Equity, Customer Satisfaction and Customer Loyalty. International Review of Business Research Papers, Vol.3, N0.5, November, pp123-133
  33. Norbani Che Ha, Raida Abu Bakar & Syed Izzaddin Syed Jaafar (2007). Internal Marketing Issues in Service Organizations in Malaysia. International Review of Business Research Papers, Vol. 3 No. 5, November, pp134-155.
  34. Norbani Che Ha & Saad Mohd Said (2006). Perspectives on Organisational Learning. Malaysian Management Review, July December, Vol. 41, No.2, pp. 33 -46.
  35. Rosli, Mohd., Othman, Md. Nor and Norbani, Che Ha (2001)The Recent East Asian Economic Crisis and Its Impact on Malaysian Small and Medium Sized Firms. Asian Profile Vol. 29 No. 2
  36. Norbani Che Ha & Sharmila Sinnathurai (1999) Dimensions of Service Quality: Perceptions of Courier Service Company, Malaysian Journal of Consumer and Family Economics (MAJCAFE) Vol. 2, pp. 129-141
Books
  1. Norbani Che Ha & Amir Mahmood, 2012. Malaysian SMEs in the New Economy. Cengage Learning, Singapore
  2. Scarborough, N.M., Aida Idris, Norbani Che Ha and Mohd Najib Saad (eds). 2012. Entrepreneurship and SME Development: Perspectives from Malaysia. Kuala Lumpur: Pearson.
  3. Norbani Che-Ha, Raida Abu Bakar & Mazni Abdullah (2007). Buku Panduan Perkhidmatan SPA for Ministry of Entrepreneur and Cooperative Development
Chapter in Books
  1. Cheah Chee Wei, Norbani Che-Ha and Suhana Mohezar (2020). Evolution of Supply Chains and Dual Marketing Strategies: A Case on the Impact of Public Policy on Dual Marketing Strategy in Maria Palazzo, Pantea Fooudi and Alfonso Siano (Eds). Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing. Pp. 15-38. Emerald Publishing Limited.
  2. Sharifah Faridah Syed Alwi and Norbani Che-Ha (2019). Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral Intention in Bang Nguyen, TC Melewar and Jane Hemsley-Brown (eds), Strategic Brand Management in Higher Education, Pp 217-232. Routledge, Taylor & Francis Group.
  3. Yahya, W.K., Che-Ha, N, & Mohtar, M. (2019). Corporate Social Responsibility and Learning Capabilities: Are They Relevant? in R. Muhamad & N.A.M. Salleh (Eds), Strategic Corporate Social Responsibilities in Malaysia, (pp. 103-120). Oxon: Routledge
  4. Norbani Che-Ha, Zalfa Laili Hamzah, Mohd Edil Abd Sukor, Saad Mohd Said and Komala Veeriah (2017). Profiling Islamic Banking Customers: Does Product Awareness Matter? in Dilip Mutum et al., (eds), Advances in Islamic Finance, Marketing and Management An Asian Perspectives. Pp223-243. Emerald International.
  5. Norbani Che Ha & Saad Mohd Said (2012). Managing Innovation: Exploring the Practices and Performances of Malaysian SMEs in Norbani Che-Ha and Amir Mahmood(eds), Malaysian SMEs in the New Economy. Cengage Learning Singapore, pg. 40-57
  6. Raida Abu Bakar and Norbani Che Ha (2012) Bridging the Gap : HR Practises and the Role of Internal Marketing in Malaysian SMEs in Norbani Che-Ha and Amir Mahmood(eds), Malaysian SMEs in the New Economy. Cengage Learning Singapore, pg. 204-218
  7. Mohd Rosli Mohamad & Norbani Che Ha, Keusahawanan, Organisasi dan Inovasi dalam Pembangunan, in Asan Ali Golam Hassan (ed) Prognosis Pembangunan dan Perubahan Struktur, Universiti Utara Malaysia, 2004, pg. 249 257
  8. Mohd. Rosli Mohamad & Norbani Che Ha, Keusahawanan, Organisasi dan Inovasi in Rahmah Ismail dan Mohd. Shukri Hj. Noor (eds). Dimensi Pembangunan Ekonomi :Teori dan Pengalaman, Universiti Kebangsaan Malaysia, 2003, pg. 62 100
  9. Md. Nor Othman, Norbani Che Ha and Mohd Rosli Mohamad, Kesan Kegawatan Ekonomi 1997 1998 Terhadap Ushawan Melayu: Satu Kaji selidik, in Hashim Awang Ar, Zahir Ahmad and Zainal Abidin Borhan (eds). Pengajian Sastera dan Sosiobudaya Melayu memasuki Alaf Baru. Akademi Pengajian Melayu, Universiti Malaya, 1998, pg. 566 584
Article in Proceeding
  1. Corrinne Lee and Norbani Che Ha (2016). The Impact of Industry Type, Business Age and Size on Proactive and Responsive Customer Orientation. Proceedings, International Conference on Marketing 2016. Kuala Lumpur, 19-20 December.
  2. Mozard Mohtar, Norbani Che Ha and Zalfa Laili Hamzah (2016). Re-clarification of Corporate Character Scale (Davies et al., 2003) in Upscale Hotels. Proceedings, International Conference on Marketing 2016. Kuala Lumpur, 19-20 December. Authors:
  3. Yoon Lee, Amrul Asraf Mohd- Any and Norbani Che-Ha (2016).Translating practice theory into consumer research with coherent research strategies. Proceedings, International Conference on Marketing 2016. Kuala Lumpur, 19-20 December.
  4. Norbani Che Ha, Hanny Nasution and Mohd Edil Abdul Shukor. Islamic banking - Capabilities, Brand and Satisfaction. 1st International Conference on Islaimc Marketing and Branding. 29 - 10 November, 2010, Kuala Lumpur
  5. Zailin Zainal Ariffin, Md Nor Othman and Norbani Che- Ha. Conspicuous Consumption: A Comparative Study between Muslim and Non-Muslin. 1st International Islamic Marketing and Branding, 29-30 October 2010, Kuala Lumpur
  6. Wan Khaltom Yahya & Norbani Che Ha.The relationship between CSR antecedents and Organizational Learning Among Malaysin Organizations. ANZMAC 2009 - Sustainable Management and Marketing Conference.
  7. Hasliza Abdul Halim & Norbani Che Ha (2008) Outsourcing Human Resource Functions - Size,Maturity and Practices. Academy for Global Business Advancement, Bahrain
  8. Norbani Che Ha, Farinda Abdul Ghani & Zhou Jingjing (2008) To Revisit or Not to Revisit Beijing- The Role of Destination Image.
  9. Norbani Che Ha, Farinda Abdul Ghani & Zhou Jingjing (2008). To Revisit or Not To Revisit Beijing: The Role of Destination Image. 9th International Joint World Cultural Tourism Conference 2008 - Cultural Tourism: Business and Management, Seoul Korea Nov 14-16th
  10. Hasliza Abdul Halim & Norbani Che Ha (2007). Outsourcing The Human Resource Management Strategy and The Effect on Human Resource Performance. Proceedings, Second International Conference on Business and Management Research, Jakarta August 14th-16th.
  11. Hasliza Abdul Halim & Norbani Che Ha (2007). Outsourcing the Human Resource Functions: The Relationship Among Business Startegy, Human Resource Outsourcing and Human Resource Performance Proceeding, 21st ANZAM (Australia New Zealand, Academy of Management) Conference, Sydney Australia, December 4th- 7th.
  12. Norbani Che Ha & Shahrizal Hashim (2007). Brand Equity, Customer Satisfaction and Customer Loyalty. Fifth International Business Research Conference, Dubai UAE. April 26th 28th.
  13. Norbani Che Ha, Raida Abu Bakar & Syed Izzaddin (2007). Internal Marketing Issues in Service Organizations in Malaysia. Fifth International Business Research Conference, Dubai UAE, April 26th 28th
  14. Norbani Che Ha, Sharifah Latifah Syed Abdul Kadir & Choo Wee Li (2007). Factors Influencing Purchase Preferences of Store Brand: Example from Hypermarkets in Malaysia. Proceedings, Second International Conference on Business and Management Research, Jakarta. August 14th 16th.
  15. Raida Abu Bakar, Norbani Che Ha & Ramza Ramli (2007). HR Practices and the Role of Internal Marketing: Perspective From Manufacturing Firms. Proceeding, , Kuching Sarawak, November 2nd 3rd
  16. Rosslina Ahmad Mokhtar & Norbani Che Ha (2007). Antecedents of Quality of work Life Orientation: An Empirical Investigation in the Malaysian Public Sector Organizations. Proceedings, 21st ANZAM (Australia New Zealand, Academy of Management) Conference, Sydney Australia, December 4th 7th
  17. Sharifah Latifah Syed Abdul Kadir, Norbani Che Ha & Yeoh Ai Leen (2007). Multiple Banking Practice Among the Malaysian Working Professionals. Proceedings, Sixth International Business Research Conference, Hong Kong . July 1st 4th
  18. Norbani Che Ha (2006). Market Orientation, Organisational Innovation and Organisational Performance. Proceedings, 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development, Pole Universitaire Leonard de Vince, Paris La defense Cedex. July 10th 13th
  19. Norbani Che Ha, Raida Abu Bakar & Faridah Salim (2006). Employee Development and Business Excellence in SMEs: The Role of Innovation. Proceedings, Global SME Entrepreneurship Conference, Monash University Malaysia, Kuala Lumpur. October 17th 18th.
  20. Norbani Che Ha, Saad Mohd Said & Yusmin Akma Yusoff (2006). Sustainable Competitive Advantage in SMEs: The Relationship among Strategic Orientation, Corporate Management and Performance. Proceedings, Managing Competitiveness in the Knowledge Economy. The 12th Asia Pacific Management Conference, Asian Institute of Technology, Bangkok. Nov 17th 19th.
  21. Sharizal Hashim & Norbani Che Ha (2006). Exploring Consumer Experiences with a Service Brand: Commercial Bank in Malaysia. Proceeding, International Borneo Business Conference 2006, Kuching Sarawak. Dec 6th 8th.
  22. Ananda Kumar Palaniappan & Norbani Che Ha (2005). A Comparative Study of Creative Personality Characteristics of Malaysian Entrepreneurs and Non-entrepreneurs. Proceedings, Asian Business Conference 2005, Kuala Lumpur. April 14th -15th
  23. Md Nor Othman, Norbani Che Ha & Yong Li Li (2004). A Cross-Ethnic Analysis of TV Advertising in Malaysia. Proceedings, Universiti Tenaga Nasional International Business Management Conference 2004, Kuantan, Pahang, Malaysia. December 6th -7th
  24. Norbani Che Ha (2004). Organisational learning: Mediating Roles of Goal Orientation. Proceedings, International Conference of the Australian and New Zealand Academy of Management (ANZAM), Dunedin, New Zealand, December 8th 11th.
  25. Norbani Che Ha & Felix T. Mavondo (2003), Organisational learning: The Role of Goal Orientation and Organisational Capabilities, Proceedings, ANZAM 2003 Conference, Adelaide, Australia, December 1st 3rd.
  26. Norbani Che Ha, Md Nor Othman & Mohd. Rosli Mohamad (1999) The Impact of the 1997-1998 Economic Crisis on Bumiputera Entrepreneurs: A Comparative Study of Two Manufacturing Industries. Proceedings, International Conference on SMEs: Challenges and Prospects, Universiti Sains Malaysia, Penang, Malaysia, September 28th 30th
Other Publications
  1. Norbani Che Ha (1999), IKS dan Cabaran Alaf Baru, Dewan Ekonomi, November, pp. 14 15. - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  2. Norbani Che Ha (1999), Kegawatan Ekonomi dan Isu-isu Pengeluaran, Dewan Ekonomi, Disember, pp. 14 15 - Mass Media(Newspaper,Radio,Tv,Popular Magazine)

RESEARCH PROJECT

National
  1. 2023 - 2025, Fundamental Research Grant Scheme (FRGS)
    A Model Of Financial Literacy, Resilience And Well Being Among Young Adults In Malaysia ( Principal Investigator(PI))
  2. 2020 - 2024, Others MOHE - Top 100 (IIRG)-HWB
    Domestic Violence Among Workers In Healthcare: Impact On Mental Health And Work Performance ( Principal Investigator(PI))
  3. 2020 - 2024, Others MOHE - Top 100 (IIRG)-FNW
    Local Activities And Impact Of Biomass Use In Combustion Technology ( Co-Researcher)
  4. 2021 - 2023, Government Agency
    Black Market For Illicit Drugs In Malaysia: Estimated Price, Perceived Purity Level And Perceived Drug Availability ( Co-Researcher)
  5. 2016 - 2017, UM Community Campus-Manage by UMCARES
    Um Zero Food Waste Campaign ( Principal Investigator(PI))
  6. 2013 - 2014, Postgraduate Research Grant (PPP) - Course & Disertation
    Eating Green: Customer's Perception And Willingness For Adaptation of Ecological Food Consumption Behaviors: A Comparative Study Between Malaysian and Singaporean Consumers ( Principal Investigator(PI))
  7. 2009 - 2010, Postgraduate Research Grant (PPP) - Research
    THE POOR PERFORMANCE OF THE MALAYSIAN ARMED FORCES FOOTBALL TEAM
  8. 2009 - 2010, Postgraduate Research Grant (PPP) - Research
    EFFECT OF ORGANIZATIONAL RESOURCES ON ORGANIZATIONAL PERFORMANCE : AN EMPIRICAL STUDY OF SMES
  9. 2008 - 2009, Postgraduate Research Grant (PPP) - Research
    EFFECTS OF ORGANIZATIONL PERFORMANCE: AN EMPIRICAL STUDY OF BANGLADESH SME\'S
  10. 2008 - 2009, Postgraduate Research Grant (PPP) - Research
    AN INTEGRATED MARKETING MODEL OF ORGANIZATIONAL ACCOUNTABILITY
  11. 2008 - 2009, Postgraduate Research Grant (PPP) - Research
    COUNTRY BRANDING AND RESIDENCY CHOICE
  12. 2008 - 2009, Postgraduate Research Grant (PPP) - Research
    EXPLORING THE RELATIONSHIP AMONG THE SITUATIONAL FACTORS, PRICE PERCEPTIONS & PURCHASING OUTCOMES IN KLANG VALLEY
  13. 2020 - 2022, Others MOHE
    Local activities and impact of biomass use and combustion technology in Malaysia - Production of torrified material for power generation and impact evaluation on its utilization in combustion technology ( Consultant)
  14. 2020 - 2022, Others MOHE
    Domestic Violence among Workers in Healthcare: Impact on Mental Health and Work Performance - Building a Safe Space for Malaysian Women in Healthcare. ( Principal Investigator(PI))
  15. 2020 - 2020, Private Funding
    Travel behaviour dissimilarities among the young and ageing Muslim community: Impact of ICT support and tripograhic factors on tourism ( Consultant)
  16. 2019 - 2019, Others MOHE
    Predictive Analytics using Sentiment Analysis in Social Media: A big Data Approach to Persuasive Communications in Social Media Intelligence of Palm Oil-based Products - Enhancing Market Access of Malaysian Palm Oil Exports through Advocacy and Communication Strategies ( Consultant)
  17. 2016 - 2017, UM Living Lab Grant Programme
    Zero Food Waste Campaign ( Principal Investigator(PI))
  18. 2015 - 2016, IHRUM
    Halal Governance: The Role Played by Halal Certified Companies ( Principal Investigator(PI))
  19. 2013 - 2014, Geran Penyelidikan Universiti Malaya (UMRG)
    How to Brand An Institution? A Perception of Internal and External Stakeholders ( Principal Investigator(PI))
  20. 2011 - 2014, Geran Penyelidikan Universiti Malaya (UMRG)
    Halal Food Consumption: A Comparative study between Arab Muslims and Non-Arab Muslims in Australia, the United Kingdom and Malaysia. ( Principal Investigator(PI))
  21. 2010 - 2013, Fundamental Research Grant Scheme (FRGS)
    Measuring Services: A Pilot Study from Concepts to Tangible Statistics ( Principal Investigator(PI))
  22. 2011 - 2012, Fundamental Research Grant Scheme (FRGS)
    Measuring Service: A Pilot Study from Concepts to Tangible Statistics. ( Principal Investigator(PI))
  23. 2011 - 2012, Geran Penyelidikan Universiti Malaya (UMRG)
    Halal Food Consumption: A Comparative study between Arab Muslims and Non Arab Muslims in Australia, the United Kingdom and Malaysia. ( Principal Investigator(PI))
  24. 2008 - 2008, Geran Penyelidikan Universiti Malaya (UMRG)
    Internal Marketing: Assessing Organizational Competitiveness ( Consultant)
  25. 2008 - 2008, Short Term Research Fund (Vote F)(PJP)
    Awareness and Motivation: Customers Perceptions on Islamic Banking ( Consultant)
  26. 1999 - 2008, Short Term Research Fund (Vote F)(PJP)
    Barrier and Motivation to export among Malaysian Companies ( Principal Investigator(PI))
  27. 2006 - 2007, CEDER
    Competitiveness of Malaysian SMEs ( Principal Investigator(PI))
  28. 2000 - 2004, Short Term Research Fund (Vote F)(PJP)
    Organisational Learning: The Role of Goal Orientation and Organisational Capabilities ( Principal Investigator(PI))
International
  1. 2009 - 2010, University of New Castle, Australia
    Foreign Enterprises in Malaysia ( Principal Investigator(PI))
University
  1. 2023 - 2024, University Grant
    Economics, Governance & Business Of Illicit Drug Market In Malaysia ( Co-Researcher)

CONSULTANCY PROJECT

  • Enhancing and Empowerment of Malaysian On The Effects of 2nd and 3rd Hand Smoke On Health, Perbadanan Produktiviti Malaysia
    01 Jan 2020 - 01 Jan 2020 (National)
  • Probable Impact of Trans-Pacific Partnership Agreement (Tppa) On Bumiputera Businesses, Entrepreneurs and Small and Medium Enterprises (Smes)., Unit Peneraju Agenda Bumiputera (TERAJU)/Prime Minister Department/ PricewaterhouseCoopers,
    01 Dec 2014 - 01 Dec 2015 (National)
  • Subsidy Rationalization for Essential Food (Flour): Market and Economic Implications, Malayan Flour Mills Berhad
    01 Feb 2015 - 01 Feb 2015 (National)
  • Kajian Norma Perjawatan Unjuran, Dasar Penempatan dan Pertukaran Guru dan Kumpulan Pelaksana Kementerian Pelajaran Malaysia, Ministry of Education
    01 Jan 2013 - 01 Jan 2014 (National)
  • Cadangan Penubuhan Pusat Membeli Belah Aeon: Kajian Impak Terhadap Peruncit dan Pengguna, AEON Co. (M) Berhad
    01 May 2013 - 01 May 2013 (National)
  • Kajian Norma Perjawatan Unjuran, Dasar Penempatan dan Pertukaran Guru dan Kumpulan Pelaksana Kementerian Pelajaran Malaysia, Kementerian Pelajaran Malaysia
    01 May 2013 - 01 May 2013 (National)
  • Kajian Mengenai Enrolmen Pelajar Ijazah Dasar Di Institut Pengajian Tinggi Awam. Ministry of Higher Education, 2012 2013, Ministry of Higher Education
    01 Jan 2012 - 01 Jan 2013 (National)
  • Analisa 5 Tahun Produktiviti Kebun Sawit dan Getah Milik Peneroka Felda Dari Tahun 2007 Hingga Tahun 2011 dan Cadangan Penambahbaikan.Prime Minister Department - Unit Kawal Selia Felda (Uksf), 2012., Prime Minister Department - Unit Kawal Selia FELDA
    01 Jan 2012 - 01 Jan 2013 (National)
  • The Effectiveness of The Internet Marketing and Promotions in Tourism Industry in Malaysia, Ministry of Tourism Malaysia, 2012., Ministry of Tourism Malaysia
    01 Jan 2012 - 01 Jan 2013 (National)
  • Study On Human Resources Manpower Requirement for The Healthcare Sector in Malaysia. Ilmia, Minsitry of Human Resources., Minsitry of Human Resources
    01 Jan 2012 - 01 Jan 2013 (National)
  • Kajian Halatuju Kumpulan Pengurusan, Profesional dan Teknikal Melayu Dalam Mencapai Matlamat Ekonomi Berpendapatan Tinggi Menjelang 2020.National Institute of Human Resources, Minsitry of Human Resources, 2012., National Institute of Human Resources, Minsitry of Human Resources
    01 Jan 2012 - 01 Jan 2012 (National)
  • Medical Gloves Industry in Malaysia: The Consumption Pattern, The Malaysian Rubber Export Promotion Council
    01 Apr 2011 - 01 Apr 2011 (National)
  • Kajian Mewujudkan Kelpelbagaian Produk Pelancongan Di Kuala Lumpur, Dewan Bandaraya Kuala Lumpur
    01 Nov 2007 - 01 Nov 2008 (National)
  • Kajian Mewujudkan Kepelbagaian Produk Pelancongan Di Kuala Lumpur, Dewan Bandaraya Kuala Lumpur
    01 Nov 2007 - 01 Nov 2008 (National)
  • Kajian Pasaran Berkenaan Pembangunan Terminal Feri Tg Belungkor, Kota Tinggi Changi, Singapura, Lembaga Pelabuhan Johor
    01 Feb 2007 - 01 Feb 2008 (National)
  • Buku Panduan Perkhidmatan Spa, Ministry of Entrepreneur and Cooperative Development.
    01 Feb 2007 - 01 Feb 2008 (National)
  • Buku Panduan Peralatan Pejabat, Ministry of Entrepreneur and Cooperative Development.
    01 Feb 2007 - 01 Feb 2008 (National)
  • Malaysian Building Integrated Photovoltaic, Technology Park Malaysia/UNDP-GEF-Govt of Malaysia
    01 Feb 2006 - 01 Feb 2008 (National)
  • Profile Perniagaan Peralatan Pejabat, Ministry of Entrepreneurial & Cooperative Development
    01 Nov 2006 - 01 Nov 2007 (National)
  • Profile Perniagaan Perkhidmatan Spa, Ministry of Entrepreneurial & Cooperative Development
    01 Nov 2006 - 01 Nov 2007 (National)
  • A Detailed Study On Consumer Behaviour Towards Electricity Consumption and End Uses of Electricity in The Industrial Sector., Tenaga Nasional Berhad
    01 Feb 2006 - 01 Feb 2007 (National)
  • Kajian Pengenalan Rrp (Recommended Retail Price) Dalam Penetapan Harga Runcit Barang Keperluan Pengguna., Ministry of Domestic Trade and Consumer Affairs
    01 Feb 2005 - 01 Feb 2005 (National)
  • Kajian Profil Perniagaan Bunga, Ministry of Entrepreneurial Development
    01 Nov 1999 - 01 Nov 2000 (National)
  • Kajian Profil Perniagaan Hiasan Dalaman, Ministry of Entrepreneurial Development
    01 Feb 1999 - 01 Feb 2000 (National)
  • Identification of Business Opportunities in The Electrical Products Industry, Tenaga Nasional Berhad
    01 Feb 1998 - 01 Feb 1998 (National)
  • Depreciation in The Value of The Ringgit and Its Impact On Selected Sectors of The Economy (Manufacturing) With Special Reference to The Bumiputera Commercial and Industrial Community, National Economic Action Council (NEAC) and Ministry of Entrepreneurial Development.
    01 Feb 1998 - 01 Feb 1998 (National)

PAPER PRESENTED

INVITED SPEAKER
  1. Brand Building for Competitive Advantage, International Webinar Prodi S-1 Manajemen dan D-3 Manajemen Pemasaran, Faculty of Economics (International) (27 May 2021 - 27 May 2021)
POSTER PRESENTER
  1. Organizational Learning: Relationship Among Enabling Factors, Goal Orientation and Organizational capabilities, Ekspo Penyelidikan, Rekacipta & Inovasi 2007 ( )
  2. Market Orientation, Organizational Innovation and Organizational Performance : Lessons From Malaysia, Ekspo Penyelidikan, Rekacipta & Inovasi 2007 ( )
  3. Halal Governance: The Role Played by Halal Certified Companies, Halal Research in University of Malaya, Equitable Society Research Cluster-Institute of Halal Research University of Malaya- Academic of Islamic Studies (National) (29 Sep 2016 - 29 Sep 2016)
  4. Orientation and Organizational Capabilities of SMEs in Malaysia, Ekspo Penyelidikan, Rekacipta & Inovasi 2006 (14 Jun 2006 - 17 Jun 2006)
PRESENTER
  1. The Impact of Industry Type, Business Age and Size on Proactive and Responsive Customer Orientation, International Conference on Marketing 2016, Institute of Business Administration Karachi & Faculty of Business and Accountancy, UM. (International) (19 Dec 2016 - 20 Dec 2016)
  2. Re-clarification of Corporate Character Scale (Davies et al., 2003) in Upscale Hotels, International Conference on Marketing 2016, Institute of Business Administration & Faculty of Business and Accountancy, UM (International) (19 Dec 2016 - 20 Dec 2016)
  3. Translating practice theory into consumer research with coherent research strategies, International Conference on Marketing 2016, Institute of Business Administration, Karachi & Faculty of Business and Accountancy, UM (International) (19 Dec 2016 - 20 Dec 2016)
  4. eEmotional Attachment and Online Shopping. , MACFEA - Consumer and Finance, 19-20 November, PutraJaya., UKM (National) (19 Nov 2015 - 20 Nov 2015)
  5. Marketing Trends, Kursus PPK, Politeknik Seberang Prai, Pulau Pinang (National) (10 Aug 2015 - 14 Aug 2015)
  6. Employer Corporate Brand Identification - A Case Study of a Malaysian University Corporate Brand (Work in Progress)., International Colloqium on Design, Branding and Marketing (International) (09 Dec 2014 - 10 Dec 2014)
  7. Differentiating Services: A Study of Hotel s Brand Image., Asia Pacific Retail Conference - Sustainability and Innovation in Retailing, Faculty of Business and Accountancy, University of Malaya; Oxford Institute of Retail Management; Ministry of Domestic Trade, Coopeartive and Consumerism & Hosei University Japan (International) (14 Sep 2011 - 15 Sep 2011)
  8. Conspicuous Consumption: A Comparative Study between Muslim and Non-Muslin, International Islamic Marketing and Branding (01 May 2010)
  9. Islamic banking - Capabilities, Brand and Satisfaction., 1st International Conference on Islaimc Marketing and Branding. (01 May 2010)
  10. The relationship between CSR antecedents and Organizational Learning Among Malaysin Organizations, ANZMAC 2009 - Sustainable Management and Marketing Conference, Monash University (International) (30 Nov 2009 - 02 Dec 2009)
  11. To Revisit or Not to Revisit Beijing- The Role of Destination Image, 9th International Joint World Cultural Tourism Conference 2008 - Cultural Tourism: Business and Management (01 Nov 2008)
  12. Factors Influencing Purchase Preferences of Store Brand: Example from Hypermarkets in Malaysia., Second International Conference on Business and Management Research (14 Aug 2007 - 16 Aug 2007)
  13. Internal Marketing Issues in Service Organizations in Malaysia , Fifth International Business Research Conference. (26 Apr 2007 - 27 Apr 2007)
  14. Brand Equity, Customer Satisfaction and Customer Loyalty. , Fifth International Business Research Conference. (International) (26 Apr 2007 - 27 May 2007)
  15. Sustainable Competitive Advantage in SMEs: The Relationship among Strategic Orientation, Corporate Management & Performance, The 12th Asia Pacific Management Conference (17 Nov 2006 - 19 Nov 2006)
  16. Corporate Brand Image: A Malaysian Perspective , Bengkel Penyelidikan FPP (08 Nov 2006 - 08 Nov 2006)
  17. Market Orientation, Organisational Innovation and Organisational Performance, 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development (10 Jul 2006 - 13 Jul 2006)
KEYNOTE SPEAKER
  1. The Role of Digital Marketing in Enhancing Business Performance , The 2021 Tadulako's International Conference on Social Sciences (TICOSS 2021), Tadulako University, Palu, Indonesia (International) (17 Nov 2021 - 18 Nov 2021)
OTHERS
  1. A Comparative Study of Creative Personality Characteristics of Malaysian Entrepreneurs and Non-entrepreneurs, Asian Business Conference 2005  (International) (14 Apr 2005 - 15 Apr 2005)

ACADEMIC/PROF. SERVICES

Evaluation
  1. (2024) Penilai Luar Kemjuan Kerja Ke Jawatan Prof Madya, National, (External Assessor)
  2. (2024) Ppenilai Luar Kenaikan Pangkat Staf Akademik (Vk7) USM, National, (External Assessor)
  3. (2024) Panel Penemuduga Ijazah Sarjana, University, (Internal Assessor)
  4. (2024) Panel Penemuduga Kemasukan Pengajian Ijazah Sarjana Muda 2023/2024, University, (External Assessor)
  5. (2023) Community-Based Enterprise Model for Affordable Muslim Death Care Services Among Marginalised Group, National, (Reviewer)
  6. (2023) A Social Security Model Framework of Gig Workers in Malaysia, National, (Reviewer)
  7. (2023) Developing a Business Model for Enhancing The Performance of Small and Medium Enterprises (Smes) Through Business Model Innovation (Bmi), National, (Reviewer)
  8. (2023) Eco-Chic Versus Fast-Fashion: Means-End Analysis of Consumer Readiness and Barriers to Adopting Recycled Clothing in The Fashion Sector, University, (Reviewer)
  9. (2023) External Assessor for Staff Promotion Exercise - Associate Professor, National, (External Evaluator)
  10. (2023) Iirg Cycle 3/2020 & Top-Down Final Presentation, University, (Internal Evaluator)
  11. (2023) Advancing Technology Adoption Strategies for Oil Palm Smallholders in Malaysia: Bridging The Gap Between Large Plantations and Small Farms, University, (Internal Evaluator)
  12. (2023) Bengkel Latihan Panel dan Penilaian Bagi Permohonan Hicoe Tahun 2023, National, (External Evaluator)
  13. (2023) The Influence of Financial Literacy and Protection Motivation Behavior On The Actual Usage of Robo-Advisor During Covid-19, University, (Reviewer)
  14. (2023) Consumers, Society and Marketing: a Sustainability Perspective, University, (Reviewer)
  15. (2023) The Drivers of The Smes Performance: Examining The Impact of Business Model Innovation (Bmi) On Smes Performance in Malaysia, University, (Reviewer)
  16. (2023) The Drivers of The Smes? Performance: Developing a Framework and Examining The Impact of Business Model Innovation (Bmi) On Smes' Performance in Malaysia, National, (Reviewer)
  17. (2023) Green Innovation Strategy Framework for Sustainable Innovation Performance: Evidence from Malaysian Manufacturing Firms, National, (Reviewer)
  18. (2022) Iact College: External Examiner, Diploma in Marketing and Advertising (Accreditation Purposes), National, (External Examiner)
  19. (2021) Manuscript Id Mip-06-2021-0201, International, (Reviewer)
  20. (2021) Preventing Bank Customer S Switching Intention: Evidence from Banking Industry of Cambodia, International, (Reviewer)
  21. (2021) Csrg008-2020ss: Financial Stressor Events, Financial Well-Being and Coping Strategies of Malaysian Working Adults During The Covid-19 Crisis Periods, University, (Internal Assessor)
  22. (2021) External Examiner. PhD Proposal Defense. Investigation for Reference Pricing in the Hotel Industry. , (External Examiner)
  23. (2020) Reviewer for Journal of Social Science and Humanities. "Constructing an Experience Map to Evaluate User Experience in Product Development Process: A Case Study of Children's Luggage.", (Reviewer)
  24. (2019) Reviewer for International Journal of Applied Management Science. Establishing the Validity and Reliability of Kuwait Resources of Nation Branding Model, (Reviewer)
  25. (2019) Reviewer for European Journal of Marketing. Mimicry of patrons huhs and yhms does not exist, so why are we still using it in marketing?) , (Reviewer)
  26. (2019) External Examiner. DBA. IIUM Academy of Graduate and Professional Studies , (External Examiner)
  27. (2019) External Examiner. PhD. IIUM. Kulliyyah of Economics and Management Sciences. , (External Examiner)
  28. (2019) Reviewer for Institutions and Economies. Personal and Environmental Factors that Influence Energy Efficient Appliances Purchase , (Reviewer)
  29. (2019) Reviewer for International Journal of Social Economics. Customer Switching Behavior from 3G to 4G Cellular Network Service in Indonesia , (Reviewer)
  30. (2019) Reviewer for Journal of Islamic Marketing, The Impact of Halal Accreditation towards Customer Loyalty in Fast Food Industry in Malaysia , (Reviewer)
  31. (2019) Reviewer for International Journal of Social Economics. Customer Switching Behavior from 3G to 4G Cellular Network Service in Indonesia , (Reviewer)
  32. (2019) Reviewer for Taylor's University Conference. Electronic Word-of-Mouth in Travel Social Networking Sites and Consumers Purchase Intentions: Application of the Extended Information Adoption Model , (Reviewer)
  33. (2018) Reviewer for Qualitative Market Research - "Combing Participatory Action Research with Sociological Intervention to Investigate Participatory Place Branding" , (Reviewer)
  34. (2018) Reviewer for Jurnal of Pengurusan. Malaysian Workers' Characteristics and Financial Behaviour on Prediction of Bribery Intention , (Reviewer)
  35. (2018) Reviewer for Jurnal Pengurusan. Malaysian Workers' Characteristics and Financial Behaviour on Prediction of Bribery Intention , (Reviewer)
  36. (2018) Reviewer for Journal of Islamic Marketing. "The acceptance of halal food in non-Muslim countries: effects of religious identity, national identification, consumer ethnocentrism and consumer cosmopolitanism" , (Reviewer)
  37. (2017) Reviewer for Asian Academy of Management Journal, 2017. Dynamic Approach to Startup Business Ecosystem: A Cross-comparison of South Korea, China and Japan, , (Reviewer)
  38. (2017) Reviewer for Corporate Branding, Identity, Image and Reputation (COBIIR). Organisational Stability, Durability and Volatility in Retail Reputation - An Investigation of Leading UK Retailers , (Scientific Committee)
  39. (2016) Scientific Committee. Evaluation Marketing related articles for the conference. International Marketing Conference, UM/Pakistan December 2016., (Scientific Committee)
  40. (2016) Reviewer for Marketing Intelligent and Planning. , (Reviewer)
  41. (2016) Reviewer for Taylor's University's Conference - Are Scholarship Recipient Brand Loyal ? A Case of Private Higher Institution in Malaysia , (Reviewer)
  42. (2015) Reviewer for Journal of Teaching in International Business. Effects of Feedback on Goal Orientation and Deep Learning in Higher Business Education, 2015, (Reviewer)
  43. (2014) Internal Examiner. PhD. Innovation in Distribution Channel and Firm Performance: The Case of Small and Medium Enterprises in Indonesia (Re-examination) , (Internal Examiner)
  44. (2014) Reviewer for Marketing Intelligence and Planning. Drivers of Brand Trust for Baby Care Toiletry Products: Evidence from India. , (Reviewer)
  45. (2013) Internal Examiner. PhD. Corporate Brand Experience: Its Relationship with Corporate Brand Attributes, Corporate Image, Customer Satisfaction and Customer Loyalty In An Online Setting. , (Internal Examiner)
  46. (2013) Reviewer for Journal UMT. Empowering Small Fishermen through Marketing Strategies , (Reviewer)
  47. (2012) Internal Examiner. PhD. Innovation in Distribution Channel and Firm Performance: The Case of Small and Medium Enterprises in Indonesia , (Internal Examiner)
  48. (2011) Judge for Best Paper Awards, Asia Pacific Retail Conference, 2011., (Reviewer)
  49. (2011) Reviewer for Asia Pacific Retail Conference, 2011. , (Scientific Committee)
  50. (2011) Internal Examiner, PhD. Consumer Complaint behaviour and Consumer Court: A Study of Malaysian Consumers, 2011. , (Internal Examiner)
  51. (2010) Internal Examiner. PhD. The Mediating Roles of Combinative Capabilities and Explorative Learning in the Prospector Strategic Orientation-Performance Relationship., (Internal Examiner)
  52. (2010) Editor - Norbani Che Ha and Amir Mahmood. Malaysian SMEs in the New Economy. Cengage Learning, Singapore. , (Editor)
  53. (2010) Internal Examiner. PhD. Purchase Intention of Saudi s Consumers: Consumer Animosity Study. , (Internal Examiner)
  54. (2009) Internal Examiner. PhD. The Mediating Roles of Combinative Capabilities and Explorative Learning in The Strategy- Performance Relationship: The Case of Manufacturing Firms in Malaysia. PhD , (Internal Examiner)
  55. (2009) Internal Examiner. PhD. The Relationships between Social Cognitive Constructs, Personality Factors and Exercise Behaviour: An Integrated Model. , (Internal Examiner)
  56. (2008) Internal Examiner. PhD.Size, Technological Intensity and Economic Performance: A Study of Electrical and Electronics Firms in South Johore, Malaysia. , (Internal Examiner)
  57. (2006) Internal Examiner. PhD. Factors Affecting Export Competitiveness: The Case of Malaysia. , (Internal Examiner)
  58. (2005) Scientific Committee. From East to West: Attitudes, Characteristics and Relationship Marketing of Small Businesses in the UK. FBA Asian Business Conference 2005. , (Scientific Committee)
Contribution to external organisation
  1. (2024) Perlantikan Sebagai Ahli Lembaga Gabenor, Universiti Melaka, National, (Resource Person)
  2. (2020) External Advisor (Academic), Faculty of Business and Accountancy, UNISEL 2020-2022, Universiti Selangor , National
  3. (2020) Panel Penilai - Impact Oriented Interdisciplinary Research Programme (IIRG) Cycle 3/2020, University of Malaya
  4. (2019) Panel of Jury, Malaysia Franchise Award, Malaysia Franchise Award, National
  5. (2019) Panel of Jury, PROTON Marketing Challenge Intelligence that Aspires. Proton Centre of Business Excellence, 29 July 2019., Proton Holdings Bhd, National
  6. (2019) Panel of Jury, Malaysia International Halal Showcase (MIHAS) , Malaysia External Trade Development Corporation (MATRADE), International
  7. (2019) Curriculum Design for SHE - Understanding Consumer Psychology , University of Malaya
  8. (2019) RMK12 - FOCUS GROUP 3 - BALANCING ENVIRONMENT AND EMPOWERING CONSUMERISM WITHIN THE REALM OF DISTRIBUTIVE TRADE, Kementerian Perdagangan Dalam Negeri dan Hal Ehwal Pengguna
  9. (2019) Penilai Unit Pengurusan Penyelidikan (RMU), Fakulti Perniagaan dan Perakaunan
  10. (2019) Curriculum Design for New BBA Structure - Subject : Marketing Analytics, Faculty of Business and Accountancy
  11. (2018) Panel of Jury, Malaysia International Halal Showcase (MIHAS) , Malaysia External Trade Development Corporation (MATRADE), International
  12. (2018) Board of Reviewers, Asian Journal of Managerial Science, Asian Journal of Managerial Science, International
  13. (2018) External Evaluator for Fundamental Research Grants (FRGS) - Yayasan University Petronas (YUTP) 2018 2023., Yayasan Universiti Petronas, National
  14. (2018) External Assessor for UiTM - Associate Professorship Promotion DM54, Universiti Teknologi Mara Malaysia, National
  15. (2018) Board of Reviewers Jurnal of Pengurusan, 2018 ongoing, Universiti Kebangsaan Malaysia, National
  16. (2018) Panel of Jury, Malaysia Franchise Award, Malaysia Franchise Award, National
  17. (2018) External Evaluator Yayasan Universiti Technology Petronas Fundamental Research Grant, Universiti Petronas
  18. (2017) Panel of Jury, Malaysia International Halal Showcase (MIHAS) , Malaysia External Trade Development Corporation (MATRADE), International
  19. (2017) Panel of Jury, UM3MT - Faculty of Built Environment, Faculty of Built Environment, University
  20. (2017) Panel of Jury, Malaysia Franchise Award, Malaysia Franchise Award, National
  21. (2016) Panel of Jury, UM3MT - Faculty of Built Environment, Faculty of Build Environment, University
  22. (2016) Panel of Jury, Malaysia Franchise Award, Malaysia Franchise Award, National
  23. (2013) Panel of Jury, Malaysia Franchise Award, Malaysia Franchise Award, National
  24. (2012) Panel of Jury, Malaysia Franchise Award, Malaysia Franchise Award, National
  25. (2011) Deputy Chairman, Asia Asia Pacific Retail Conference - Sustainability and Innovation in Retailing. A conference organized by University of Malaya in collaboration with Oxford Institute of Retail Management, University of Malaya, Ministry of Domestic Trade, Co-Operatives and Consumerism & Hosei University, Japan. Petaling Jaya, 14 15th September 2011. , Oxford Institute of Retail Management, International
  26. (2010) Deputy Chairman, International Conference on Islamic Marketing and Branding, Exploring Issues and Challenges. A conference organized by University of Malaya in collaboration with Brunel University, London and Essec Business School Paris-Singapore. Kuala Lumpur, 29 30 November 2010. , International Conference on Islamic Marketing and Branding, International
Contribution to event
  1. (2024) Keynote Speaker, International, (Panelist/Moderator)
  2. (2023) Kajian Separuh Penggal Rancangan Malaysia Kedua Belas, 2021-2025 (Rmke-12) - Mesyuarat Kumpulan Kerja Teknikal (Technical Working Group - Twg) Bagi Masyarakat Inklusif (Inclusive Society) Bil. 2, National, (Participant)
  3. (2021) Enhancing Awareness and Empowerment of Malaysians On The Effects of 2nd and 3rd Hand Tabaco Smoke On Health, International, (Panelist/Moderator)
  4. (2021) Forum: Building Business Resilience in The New Form, National, (Panelist/Moderator)
Media appearance
  1. (2023) Keganasan Rumahtangga: Tangai Hubungan Toksik Sebelum Parah, National, (Panelist/Moderator)

SUPERVISION

Postgraduate Student
PhD/ Doctoral
  1. (2024) Inter-Religious Group Prosocial Behavior in A Muslim-Majority Country, HENDY MUSTIKO AJI
  2. (2024) ROLE OF TECHNOLOGICAL INNOVATION OF BIG DATA ANALYTICS IN ADOPTING PROPER E-MARKETING PROCESSES FOR ENHANCING CUSTOMER SATISFACTION IN THE JORDANIAN TELECOMMUNICATION COMPANIES: A MULTI-METHODOLOGY STUDY, ABDEL RAHMAN MIDHAT ASS'AD YACOUB
  3. (2024) HOW DOES THE LIFECYCLE OF SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) AFFECT THE RELATIONSHIP BETWEEN ESG PRACTICES AND PERFORMANCE, LONG YANG
  4. (2024) Domestic Violence among Workers in Health Care: Impact on Mental Health and Work Performance, MASTURA BINTI AZALEE
  5. (2023) A City Branding Framework Strategy for Tourism Development: A Case of ‘Enjoy Jakarta’, FORINA LESTARI
  6. (2021) TOURISM DESTINATION BRAND MANAGEMENT BASED ON EXPERIENCE MARKETING, YANG XIAOPIN
  7. (2020) TOURISM DESTINATION BRAND MANAGEMENT BASED ON EXPERIENCE MARKETING, YANG XIAOPIN
  8. (2019) THE ROLE OF BUSINESS ABSORPTIVE CAPACITY AND STRATEGIC AGILITY IN THE RESOURCES-PERFORMANCE RELATIONSHIP, CORRINNE LEE MEI JYIN
  9. (2019) THE ROLE OF BRAND CREDIBILITY AND BRAND EXPERIENCE IN POST CONSUMPTION OUTCOMES OF HOTEL CHOICE AMONG MALAYSIAN MUSLIM CONSUMERS, NADZIRAH BINTI ROSLI
  10. (2019) BRAND PERCEPTION AND IMPLEMENTATION: AN ASSESSMENT OF CITY BRANDING STRATEGY OF JAKARTA, FORINA LESTARI
  11. (2019) Embodied Beings: An Interpretative Study of Materiality in Arts Collection Practice, LEE YOON HENG
  12. (2019) THE ROLE OF ABSORPTIVE CAPACITY AND STRATGEIC AGILITY IN THE RESOURSE -PERFORMANCE RELATIONSHIP, CORRINNE LEE MEI JYIN
  13. (2019) THE ROLE OF BRAND CREDIBILITY AND BRAND EXPERIENCE IN POST-CONSUMPTION OUTCOMES OF HOTEL CHOICE AMONG MALAYSIA MUSLIM CONSUMERS, NADZIRAH ROSLI
  14. (2018) The Relationship between Total Customer Orientation and Business Performance: An Exploration on Role of Absorptive Capacity, Strategic Agility and Environmental Turbulence, CORRINNE LEE MEI JYIN
  15. (2017) The Relationship between Total Customer Orientation and Business Performance: An Exploration on Role of Absorptive Capacity, Strategic Agility and Environmental Turbulence, CORRINNE LEE MEI JYIN
  16. (2017) The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effect of brand credibility and brand experience., NADZIRAH ROSLI
  17. (2017) Embodied Beings: An Interpretative Study of Materiality in Arts Collection Practice, LEE YOON HENG
  18. (2017) BRAND PERCEPTION AND IMPLEMENTATION: AN ASSESSMENT OF CITY BRANDING STRATEGY OF JAKARTA, FORINA LESTARI
  19. (2015) THE RELATIONSHIP BETWEEN RELIGIOSITY, HALAL PERCEPTION AND INTENTION TO PURCHASE HALAL FOOD PRODUCTS: A COMPARATIVE STUDY BETWEEN ARAB MUSLIM AND NON-ARAB MUSLIM CONSUMERS, AZURA HANIM BINTI HASHIM
  20. (2012) Measuring Organizational Commitment Through Its Relationship with Organizational Identity, Organizational Citizenship Behaviour and Organizational Employer Branding, HASHIM FADZIL B ARIFFIN
  21. (2012) Embodied Beings: An Interpretative Study of Materiality in Arts Collection Practice, LEE YOON HENG
  22. (2012) Cultural Consumption, Lee Yoon Hoon
  23. (2011) Marketing capabilities, Corrinne Lee
  24. (2011) Consumer Behavior, Choo Siew Ming
  25. (2010) Halal Food Consumption: A Comparative study between Arab Muslim and Non Arab Muslim in Australia, The United Kingdom and Malaysia, Azura Hanim Hashim
  26. (2008) THE RELATIONSHIP BETWEEN RELIGIOSITY, HALAL PERCEPTION AND INTENTION TO PURCHASE HALAL FOOD PRODUCTS: A COMPARATIVE STUDY BETWEEN ARAB MUSLIM AND NON-ARAB MUSLIM CONSUMERS, AZURA HANIM BINTI HASHIM
  27. (2008) OUTSOURCING THE HR FUNCTION : THE ROLE OF STRATEGIES AND HR PERFORMANCE, HASLIZA BINTI ABDUL HALIM
  28. (2005) THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY ORIENTATION, MARKETING CAPABALITIES AND ORGANISATIONAL PERFORMANCE, WAN KALTHOM YAHYA
  29. (2005) Employer Branding, Hashim Fadzil Ariffin
  30. (2005) Corporate Social Responsibility- Integrated Marketing Model, Wan Khaltom Yahya
  31. (2004) Customer Satisfaction & Automotive Industry, Roslan Mohamed
  32. (2003) QUALITY OF WORK LIFE ORIENTATION : ANTECEDENTS AND EFFECTS ON ORGANIZATIONAL COMMITMENT IN THE MALAYSIAN PUBLIC SERVICE, ROSSLINA BINTI AHMAD MOKHTAR
  33. (2003) Organizational Commitment, Rosslina Ahmad Mokhtar
  34. (2003) HR Outsourcing, Hasliza Abdul Halim
  35. (2003) Customer Relationship Management Performance: An Intergrated Framework for Malaysian Automotive Industry, ROSLAN BIN MOHAMED
  36. (1998) Traditional Traders and Hypermarket Growth in Malaysia, HANS PETER HOLST
  37. (1998) Retailing, Hans Peter Holts
Master
  1. (2024) Optimizing Business Process Management (BPM) In Malaysia Digital Economy Corporation (MDEC): A Model For Efficiency Improvements In, HARIZ SHAHARIZUAN
  2. (2024) Predictors Of Financial Behaviour And Its Impact On Financial Vulnerability Among Young Working Adults In Klang Valley, HARIHARAN A/L GANESAN
  3. (2023) Aging And Retirement Transition:An Analysis Of Social Support,Social Pressure And Well-Being Among Malaysians, LECHEN ZHAO
  4. (2023) Health Status and Healthcare Utilization Among Malaysians, HUANG YINING
  5. (2023) Study On Factors Impacting Adoption of Electric Vehicle Purchase Decision in Malaysia, CHONG E JET
  6. (2023) Sexual Harassment at The Workplace: The Impact of Anti-Sexual Harassment Laws in The Reporting of Events by Victims, FUAD HAFIS SHAFIE
  7. (2023) Financial Literacy Among Malaysian Youth Challenges And Solutions, SHARLITHARAN A/L KRISHNAN
  8. (2023) Youth And Finances: Addressing Overspending AndFinancial Literacy Gaps In Malaysia, SITI AISHAH BINTI AYUB KHAN
  9. (2023) The Healthcare System in Malaysia: Internet of Medical Things (IOMT) Application and Organization Attributions for Overall Improvement, HEW KHING FEI
  10. (2020) Impulse Buying and Fast Fashion, NURUL NADIA BINTI ABDUL JALIL
  11. (2020) FOMO and Purchase Intention, LEE MEI NYEE
  12. (2020) Factors Influencing Consumers? Repurchase Intention in Live Streaming E-Store., WANG MAN
  13. (2020) Compulsive Buying: An Examination of Young Consumer in Malaysia., JOHN LOO MENG FAI
  14. (2019) A Comparative Study on factors Affecting Consumer Loyalty of Online Shopping Between TMall (China) and Lazada (Malaysia), NI, WEN
  15. (2019) Acceptance of Future Mobility Solutions Car Sharing: Consumer Intention to Use, CHONG MING CHIET
  16. (2018) Uncover Palm Oil Controversy in Social Media: A Text Analytics Approach, HAR WAI RU
  17. (2018) The Implication of Transition from Physical to Electronic Document Management System on User Satisfaction and Organization Performance, SHABENA A/P BASKARAN
  18. (2018) Malaysian Green Home Appliances Purchase Intention ? Extending Theory of Planned Behavior., YIT YEW KIT
  19. (2018) 1.Occupational Burnout in the Royal Malaysian Airforce Air Traffic Control., WAN MOHAMMAD AZHAR BIN WAN MAMAT
  20. (2016) The Role of Marketing Value Added, Brand Equity to Customer Loyalty in Business to Business Context, RAJA NURRUL DIYANA BINTI RAJA ARIFSHAH
  21. (2016) The Impact of Boycott Behaviour on Trust, EMI-ELIZA ELMIRA BINTI CHE IBRAHIM
  22. (2016) Fostering Consumer Engagement via Loyalty Program, SURAYA NATRAH BINTI MALEK
  23. (2015) B2B buying behavior: Does branding matter?, NG PENG YONG
  24. (2015) A Study on Determinant of Broadband Purchasing Decision in Malaysia., JULIA JALALUDIN
  25. (2014) The Influence of Customer Loyalty in Industrial Market: A Case of Portable Air Compressor Market, Chai Chen Hoe
  26. (2014) The impact of Religiosity Towards Push and Pull Travel Motivations and Destination Preferences, Nor Azmi Mastuki
  27. (2014) The Determinants of Infant Formula Brand Choice, Loo Mei Fong
  28. (2014) Counterfeit Proneness, Lifestyle ans Intention to Repurchase Luxury Handbag, Faranak Ghoreishi
  29. (2012) Islamic Banking, Komala a/p Veeriah
  30. (2012) b)Eating Green Customer s Perception and Willingness for Adoption of Ecological Food Consumption Behaviors, A Comparative Study Between Malaysia and Singapore, Maryam Kashani Nazari
  31. (2012) A Malaysian Profile : Identification Of Fashion Followers, Brand Personalities And Price Perception Towards Online Purchase In Malaysia, Ng Lai Peng
  32. (2011) Industrial Marketing and Branding Determinants of Brand Sensitivity on Organizational Buying Decisions, Hong Kai Kuan
  33. (2011) How Overall Destination Image and Trip Experience Affect Tourists Behavior Intention: A Case of Kuala Lumpur, Lim Ai Sal
  34. (2011) A Study of Consumer Purchase Intention for Green Personal Care and Cosmetic Products in Malaysia, Yim Siew Mei
  35. (2010) Internel Marketing and Organizational Committment: Perspectives of Construction Organizations in Malaysia, Mahsa Rahmani
  36. (2010) Internal Marketing Factirs and Organizational Commitment, Parisa Afshin
  37. (2010) A Study on Consumers' Global Brand Attitudes, Cheah Yee Nee
  38. (2009) Barriers and Motives towards Stages of Exporting, Rohaida Wati Jalaluddin
  39. (2008) Online Shopping, Poovan Paramsothy
  40. (2008) National Identity Scale & Marketing, Merina Lee P Ming
  41. (2008) Management, Zamri Wahid
  42. (2008) Management, Ruslin Romli
  43. (2008) Management, Abdul Rahim Osman
  44. (2008) Employer Branding, Noralyn Idris
  45. (2008) Customer Perceived Quality, Relationship Quality and Business Loyalty, Kong Shin Yee
  46. (2007) Situational Factors & Purchase Outcomes, Tan Ching Gor (University of Malaya (UM))
  47. (2007) National Identity and Marketing, Merina Lee P Ming
  48. (2007) Gray Marketing, Siti safiah Ismail (University of Malaya (UM))
  49. (2007) Export Motivations & Barriers, Rohaida Wati Jalaluddin
  50. (2007) Destination Image, Zhou JingJing (University of Malaya (UM))
  51. (2007) Country Branding, Soo Mei Wan (University of Malaya (UM))
  52. (2006) Women Entrepreneur, Fong Boon Yee (University of Malaya (UM))
  53. (2006) Web Experience, Chook Kim Lock (University of Malaya (UM))
  54. (2006) Store Brand, Choo Wee Li (University of Malaya (UM))
  55. (2006) Private Label, Helen a/p Dharmaraj (University of Malaya (UM))
  56. (2006) Personnel Selling, Ravindther Kunju Raman (University of Malaya (UM))
  57. (2006) Management, Suleiman Moideen Kutty (University of Malaya (UM))
  58. (2006) Management, Mohamad Nizam Abdul Manap (University of Malaya (UM))
  59. (2006) Internal Marketing, Syed Izzaddin Syed Jaafar (University of Malaya (UM))
  60. (2006) Internal Marketing, Ramzan Ramza Ramli (University of Malaya (UM))
  61. (2006) Country of Origin, Foo Choi Wan (University of Malaya (UM))
  62. (2006) Country Branding, Yeo Pei Chen (University of Malaya (UM))
  63. (2006) Corporate Branding, Nuryusmawati Mohd Yusof (University of Malaya (UM))
  64. (2006) Corporate Branding, Mozard Mokhtar (University of Malaya (UM))
  65. (2005) Small Medium Entreprises, Faridah Salim (University of Malaya (UM))
  66. (2005) Small Medium Enterprises, Yusmin Akma Yusoff (University of Malaya (UM))
  67. (2005) Retailing Experience, Syed Ahmad Muzri Syed Faiz (University of Malaya (UM))
  68. (2005) Management, Lokman Hakim Ayub (University of Malaya (UM))
  69. (2005) Brand Equity, Sharizal Hashim (University of Malaya (UM))
  70. (2004) Management, Yaakob Hashim (University of Malaya (UM))
  71. (2004) Management, Razali Mat Isa (University of Malaya (UM))
  72. (2004) Management, Azhar Omar (University of Malaya (UM))
  73. (2004) Entrepreneurship, Prof Madya Dr Ananda Kumar a/l Palaniappan (University of Malaya (UM))
  74. (1998) Management, Zaleha Mohd Nor (University of Malaya (UM))
  75. (1998) Management, Tan Su Luan (University of Malaya (UM))
  76. (1998) Management, Subramaniam a/l Veeriah (University of Malaya (UM))
  77. (1998) Management, Radzuan Abu Bakar (University of Malaya (UM))
  78. (1998) Management, Mohamed Khamir Abdul Ghani (University of Malaya (UM))
  79. (1998) Management, Kamaralzaman Abd Aziz (University of Malaya (UM))
  80. (1998) Management, Gunasegaran a/l Karuppannan (University of Malaya (UM))
  81. (1997) Management, Mohd Yusof Ali (University of Malaya (UM))
  82. (1995) Marketing, Rajendran Vijayakumar (University of Malaya (UM))
Under Graduate Students
  1. (2024) Industrial Training, HEW HUI LE
  2. (2023) Industrial Training, AMIRUL AIMADUDDIN RAHMAN, ANIS NAJWA HABIBULLAH, ARATHIE RAMA RAO

TEACHING

Doctor Of Philosophy
  1. (2024) CQE7008 - Contemporary Themes in Marketing
  2. (2023) CQE7008 - Contemporary Themes in Marketing
Master
  1. (2024) CQC7026 - Global Branding
  2. (2024) CQE7003 - Industry Engagement
  3. (2024) CQD7003 - Marketing Management
  4. (2023) CQE7003 - Industry Engagement
  5. (2023) CVA8003 - Marketing Issues and Practices
  6. (2021) CQC7004 - Strategic Marketing
  7. (2020) CQC7004 - Strategic Marketing
  8. (2013) CMGB6101 - Marketing Management
  9. (2012) CMGB6101 - Marketing Management
  10. (2011) CMGB6101 - Marketing Management
  11. (2011) CMGB6101 - Marketing Management
  12. (2009) CBGM6101 - Marketing Management
  13. (2008) CBGM6303 - Global Marketing
  14. (2006) CBGB6306 - International Marketing
  15. (2006) CBGM5102 - Marketing
  16. (2005) CBGB6306 - International Marketing
  17. (2005) CBGM5102 - Marketing
Bachelor
  1. (2024) CIF2001 - Consumer Behaviour
  2. (2024) GBC0005 - Understanding Consumer Psychology
  3. (2023) CIF3003 - Integrated Marketing Communications
  4. (2023) CIF1001 - Principles of Marketing
  5. (2021) GIC1005 - Fundamental of Branding
  6. (2013) CBEB2304 - Consumer Behaviour
  7. (2013) CBEB3105 - Global Marketing
  8. (2013) CBEB3319 - Services Marketing
  9. (2012) CBEB3319 - Services Marketing
  10. (2011) CBEB1106 - Principles of Marketing
  11. (2011) CBEB3319 - Services Marketing
  12. (2009) CBEB3105 - Global Marketing
  13. (2008) CBEB1106 - Integrated Marketing Communications
  14. (2008) CBEB3105 - Global Marketing
  15. (2008) CBEB3319 - Services Marketing
  16. (2007) CBEB1106 - Principles of Marketing
  17. (2006) CBEB2105 - Business Research
  18. (2006) CBEB3319 - Services Marketing
  19. (2005) CBEB2404 - Asas Pemasaran
  20. (2005) CBEB3105 - Global Marketing
  21. (2005) CBEB3105 - Global Marketing

SOCIAL RESPONSIBILITY ACTIVITIES

  • Committee, a Seminar On Homelessness - Nature, Causes, Implications and Solutions, (20 Oct 2014 - 20 Oct 2014)
  • Panel Penilai, Anugerah Francais Terbaik Malaysia 2013 - Kategori Csr Francais Terbaik, (29 Oct 2013 - 13 Dec 2013)
  • Pengurus (Organizing Manager) - 16 Bengkel/Forum/Konferen Bagi Kajian Unjuran Keperluan & Bekalan Guru Serta Dasar Penempatan & Pertukaran Bagi Guru & Kumpulan Pelaksana - Kementerian Pendidikan Malaysia & Universiti Malaya., (01 Feb 2013 - 31 Dec 2013)
  • Panel Penilai Best Franchise Employer - Malaysia Franchise Awards 2012, (01 Oct 2012 - 30 Nov 2012)
  • Assistant Director, International Conference On Islamic Marketing and Branding. London, 20-21 November 2012., (20 May 2012 - 21 May 2012)
  • Deputy Chairman, Asia Pacific Retail Conference - Sustainability and Innovation in Retailing. a Conference Organized by University of Malaya in Collaboration With Oxford Institute of Retail Management, University of Malaya, Ministry of Domestic Trade, Co-Operatives and Consumerism & Hosei University, Japan. Petaling Jaya, 14 15th September 2011., (14 May 2011 - 15 May 2011)
  • Reef Breeding Project (UM - Panasonic), Pulau Tenggol, 21 24 June, 2005., (21 Jun 2005 - 24 May 2005)
  • Workshop, Pemasaran Produk Koperasi September 18th, 2004, (18 Sep 2004)
  • National Economic Action Council (Neac) and Ministry of Entrepreneurial Development. Depreciation in The Value of The Ringgit and Its Impact On Selected Sectors of The Economy (Manufacturing) With Special Reference to The Bumiputera Commercial and Industrial Community. 1999, (01 Jan 1999 - 01 Dec 1999)