DR. MOZARD BIN MOHTAR
Department of Marketing
Faculty of Business and Accountancymozardt@um.edu.my
|This information is generated from Research Grant Management System|
Does the need for cognition, need for affect and perceived humour influence consumers’ attitudes towards the advertised brands?
Travel motivation among cross border tourists: case study of Langkawi
Clarifying the brand personality construct in Malaysia
Investigating repatronage intention in stores carrying Halal products through store personalities
Muslim-friendly accommodations in Malaysia: Issues and challenges.
Factors contributing to mosque tourism in Malaysia
Tourists Perception and Expectations for Gastronomy