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DR. MOZARD BIN MOHTAR

Department of Marketing

Faculty of Business and Accountancy

mozardt@um.edu.my
Latest Award
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Latest Evaluation
Reviewer for a manuscript submission in Asian Journal of Business and AccountingReviewer for a manuscript submission in Asian Journal of Business and Accounting
Reviewer
Year 2020
Statistics
Annual Publications by Category
Summary of Budget vs Expenditure per vote for all research grants
Last 5 Projects
Grant Progress Status
IIRG002C-19IISS
on going
RP038F-16SBS
end
This information is generated from Research Grant Management System
Latest Publication
2019

Does the need for cognition, need for affect and perceived humour influence consumers’ attitudes towards the advertised brands?

2019

Travel motivation among cross border tourists: case study of Langkawi

2019

Clarifying the brand personality construct in Malaysia

2019

Investigating repatronage intention in stores carrying Halal products through store personalities

2017

Muslim-friendly accommodations in Malaysia: Issues and challenges.

2020

Factors contributing to mosque tourism in Malaysia

2020

Accommodation

2020

Marketing

2019

Tourists Perception and Expectations for Gastronomy