ARTICLE IN ACADEMIC JOURNALS
| NO | DETAILS OF ARTICLE IN ACADEMIC JOURNALS |
|---|---|
| 1. |
A Stochastic Frontier Analysis of Cultural Influence and Comprehensive Power of Countries
2024
Author(s) : Azni Zarina Binti Taha, Mozard Bin Mohtar Source :
Pakistan Journal of Life and Social Sciences
DOI :
10.57239/PJLSS-2024-22.1.00053
|
| 2. |
Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model
2024
Source :
ENTREPRENEURSHIP RESEARCH JOURNAL
DOI :
10.1515/erj-2020-0426
|
| 3. |
A stochastic frontier analysis of cultural influence and comprehensive power of countries
2024
Author(s) : Mozard Bin Mohtar, Shahrin Saaid Bin Shaharuddin, Hanafi Bin Hussin, Azni Zarina Binti Taha Source :
PAKISTAN JOURNAL OF LIFE AND SOCIAL SCIENCES
DOI :
10.57239/PJLSS-2024-22.1.00053
|
| 4. |
The moderating effect of cultural influence on governance and the economy
2024
Author(s) : Hanafi Bin Hussin, Mozard Bin Mohtar, Shahrin Saaid Bin Shaharuddin, Yeney Widya Prihatiningtias, Azni Zarina Binti Taha Source :
PAKISTAN JOURNAL OF COMMERCE AND SOCIAL SCIENCE
DOI :
Shaharuddin, S. S., Mohtar, M., Taha, A. Z., & Hussin, H. (2024). A stochastic frontier analysis of cultural influence and comprehensive power of countries. Pakistan Journal of Life and Social Sciences (PJLSS), 22(1). https://doi.org/10.57239/PJLSS-2024-22.1.00053 Shaharuddin, S. S., Taha, A. Z., Mohtarc, M., Prihatiningtias, Y. W., & Husin, H. (2024). The moderating effect of cultural influence on governance and the economy. Pakistan Journal of Life and Social Sciences (PJLSS), 22(1). https://doi.org/10.57239/PJLSS-2024-22.1.0059
|
| 5. |
Factors influencing the potential adoption of portable pork DNA detection device
2023
Source :
Journal of Islamic Marketing
DOI :
10.1108/JIMA-05-2022-0129
|
| 6. |
Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?
2023
Author(s) : Ezlika Binti Mohd Ghazali, Mozard Bin Mohtar Source :
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION
DOI :
10.1080/10447318.2022.2099399
|
| 7. |
A panel study on the effects of cultural influence and heritage on cultural exports
2023
Author(s) : Mozard Bin Mohtar, Hanafi Bin Hussin, Shahrin Saaid Bin Shaharuddin, Azni Zarina Binti Taha Source :
PAKISTAN JOURNAL OF LIFE AND SOCIAL SCIENCES
DOI :
10.57239/PJLSS-2023-21.1.0037
|
| 8. |
A Panel Study on the Effects of Cultural Influence and Heritage on Cultural Exports
2023
Source :
Pakistan Journal of Life and Social Sciences
DOI :
10.57239/PJLSS-2023-21.1.0037
|
| 9. |
Factors influencing the potential adoption of portable pork DNA detection device
2022
Source :
JOURNAL OF ISLAMIC MARKETING
DOI :
10.1108/JIMA-05-2022-0129
|
| 10. |
A Systematic Literature Review and Future Research Agenda for the Gratification Discrepancies Approach
2022
Author(s) : Ezlika Binti Mohd Ghazali, Mozard Bin Mohtar Source :
Contemporary Management Research
DOI :
10.7903/cmr.21583
|
| 11. |
Muslim-friendly beauty and wellness framework and measurement
2022
Source :
COGENT SOCIAL SCIENCES
DOI :
10.1080/23311886.2022.2127247
|
| 12. |
Muslim-friendly beauty and wellness framework and measurement
2022
Source :
Cogent Social Sciences
DOI :
10.1080/23311886.2022.2127247
|
| 13. |
Travel during COVID-19 in Malaysia: the effects of COVID-19 risk knowledge, destination image and value
2021
Source :
JATI-JOURNAL OF SOUTHEAST ASIAN STUDIES
DOI :
10.22452/jati.vol26no2.4
|
| 14. |
TRAVEL DURING COVID-19 IN MALAYSIA: THE EFFECTS OF COVID-19 RISK KNOWLEDGE, DESTINATION IMAGE AND VALUE
2021
Author(s) : Azni Zarina Binti Taha, Mozard Bin Mohtar Source :
JATI-JOURNAL OF SOUTHEAST ASIAN STUDIES
DOI :
10.22452/jati.vol26no2.4
|
| 15. |
The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda
2021
Author(s) : Ezlika Binti Mohd Ghazali, Mozard Bin Mohtar Source :
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
DOI :
10.1111/ijcs.12658
|
| 16. |
Cognition and Emotion: Exploration on Consumers Response to Advertisement and Brand
2021
Author(s) : Yusniza Binti Kamarulzaman, Mozard Bin Mohtar Source :
Jurnal Pengurusan
DOI :
10.17576/pengurusan-2021-63-05
|
| 17. |
Investigating repatronage intention in stores carrying halal products through store personalities
2020
Source :
Journal of Islamic Marketing
DOI :
10.1108/JIMA-09-2018-0171
|
| 18. |
Humour advertising: a review and a bibliometrics citation analysis.
2020
Source :
Geografia-Malaysian Journal of Society and Space
DOI :
10.17576/geo-2020-1602-13
|
| 19. |
The impact of need for cognition, and sentimental humour on advertising and brand attitude: does need for affect influence the relationship
2019
Source :
Asian Journal of Research in Business and Management
|
| 20. |
Clarifying the brand personality construct in Malaysia
2019
Author(s) : Mozard Bin Mohtar Source :
Journal of Consumer Marketing
|
| 21. |
Travel motivation among cross border tourists: case study of Langkawi
2019
Author(s) : Sedigheh Moghavvemi, Azni Zarina Binti Taha, Thinaranjeney A/p Thirumoorthi, Mozard Bin Mohtar, Ghazali Bin Musa, Jonghyun Park, Md Moniruzzaman Sarker Source :
Tourism Management Perspectives
DOI :
10.1016/j.tmp.2019.03.004
|
| 22. |
Travel motivation among cross border tourists: Case study of Langkawi
2019
Author(s) : Azni Zarina Binti Taha, Ghazali Bin Musa, Mozard Bin Mohtar, Sedigheh Moghavvemi, Thinaranjeney A/p Thirumoorthi Source :
TOURISM MANAGEMENT PERSPECTIVES
|
| 23. |
Does the need for cognition, need for affect and perceived humour influence consumers attitudes towards the advertised brands?
2019
Source :
International Journal of Management Studies
|
| 24. |
Clarifying the brand personality construct in Malaysia
2019
Source :
Journal of Consumer Marketing
DOI :
10.1108/JCM-03-2018-2617
|
| 25. |
Learned helplessness among visually impaired tourists and their sighted travel companions
2018
Source :
TEAM Journal of Hospitality and Tourism
|
BOOK
| NO | DETAILS OF BOOK |
|---|---|
| 1. |
CFAST Model. Managing Change Successfully during Disruptive Digital Transformation
2025
Author(s) : Azni Zarina Binti Taha, Mozard Bin Mohtar |
| 2. |
Muslim-friendly accommodations in Malaysia: issues and challenges.
2017
Author(s) : Azni Zarina Binti Taha, Mozard Bin Mohtar, Ainin Binti Sulaiman, Rusnah Binti Muhamad, Sedigheh Moghavvemi, Noor Ismawati Binti Jaafar |
CHAPTER IN BOOK
| NO | DETAILS OF CHAPTER IN BOOK |
|---|---|
| 1. |
Case 12: From Scraps to Style - The Art of Hermès' Upcycling Journey with "Petit H"
2024
Author(s) : Azni Zarina Binti Taha, Mozard Bin Mohtar |
| 2. |
COVID-19 pandemic and work from home (WFH): experiences among university staff.[Chapter in Book], [Chapter in Book].
2022
|
| 3. |
Factors contributing to mosque tourism in Malaysia
2021
Author(s) : Sedigheh Moghavvemi, Mohd Zulkhairi Bin Mustapha, Noor Ismawati Binti Jaafar, Ainin Binti Sulaiman, Shamshul Bahri Bin Zakaria, Mohd Edil Bin Abd Sukor, Azni Zarina Binti Taha, Mozard Bin Mohtar |
| 4. |
Marketing
2020
|
| 5. |
Accommodation
2020
|
| 6. |
Corporate social responsibility and learning capabilities: are they relevant?
2019
Author(s) : Norbani Binti Che Ha, Mozard Bin Mohtar |
| 7. |
Tourists perception and expectations for gastronomy
2019
Author(s) : Mozard Bin Mohtar |
| 8. |
Destination image and travel constraints: perspectives of disabled tourists and travel companions
2016
Author(s) : Azni Zarina Binti Taha, Mozard Bin Mohtar, Ghazali Bin Musa, Thinaranjeney A/p Thirumoorthi |
PROCEEDING
| NO | DETAILS OF PROCEEDING |
|---|---|
| 1. |
Safeguard the extinct and preserving the remaining: Preservation and sustaining culture of Creole communities (Portugis) in Malaysia and Indonesia
2024
|
| 2. |
Does more volunteering lead to social entrepreneurship intention? A multi-group analysis of the influence of volunteerism experience.
2020
Author(s) : Mozard Bin Mohtar, Ezlika Binti Mohd Ghazali |
| 3. |
Customer re-patronage intention in stores carrying Halal products through store personalities
2019
|
| 4. |
Re-clarification of corporate character scale (Davies et al., 2013) in upscale hotels
2016
Author(s) : Mozard Bin Mohtar |
RESEARCH PROJECT
| GRANT | PROGRESS | STATUS |
|---|---|---|
|
From Questionnaire Designing to SEM Mastery. A Brief Guide to a Successful Structural Equation Modeling Implementation
Researcher(s) : Dr. Azni Zarina Binti Taha |
|
on going |
|
Technological Adoption Of Ir4.0 Practices In Biogas Production
Researcher(s) : Associate Prof. Dr. Ezlika Binti Mohd Ghazali, Dr. Azni Zarina Binti Taha, Dr. Thinaranjeney A/p Thirumoorthi, Dilip Singh Mutum |
|
end |
|
Islamic Perspectives On Marketing: The Way Forward
Researcher(s) : Dr. Ainin Binti Sulaiman |
|
end |
RESEARCH COLLABORATOR
| GRANT | PROGRESS | STATUS |
|---|---|---|
|
Wp3: Risk And Resiliency: Impacts Of Climate And Environmental Changes On Mah Meri Community In Pulau Ketam, Selangor
|
|
on going |
|
Understanding Marketing
Researcher(s) : Dr. Nor Hazlina Binti Hashim, Dr. Mozard Bin Mohtar |
|
on going |
|
CFAST ? Managing Change Successful during Digital Transformation
Researcher(s) : Dr. Mozard Bin Mohtar, Siti Wahyuna Mohamed |
|
on going |
|
Risiko Rasuah Dalam Sektor Pelancongan Di Malaysia
Researcher(s) : Dr. Mozard Bin Mohtar, Dr. Azni Zarina Binti Taha, Brian Wong Kee Mun, Markson Chin Wee Chien |
|
on going |
|
Application Of Emerging Technologies As Educational Tourism To Promote Cultural And Natural Heritage Conservation
Researcher(s) : Dr. Azni Zarina Binti Taha, Dr. Mozard Bin Mohtar, Diana Ludin |
|
end |
|
Aerospace Smes Strategic Roadmap Orientation And Supply Chain Ecosystem Readiness Towards Adoption Of I4.0 Technologies
|
|
end |
|
Market Acceptance And Adoption Of Swine Dna Detection In The Halal Supply Chain
|
|
end |
|
Uncovering The Drivers Of Social Entrepreneurial Intent Of Millenials
|
|
end |
|
Luxury Fashion Branding: A Consumer Perspective
Researcher(s) : Associate Prof. Dr. Zalfa Laili Binti Hamzah, Dr. Mozard Bin Mohtar |
|
end |