ARTICLE IN ACADEMIC JOURNALS
NO | DETAILS OF ARTICLE IN ACADEMIC JOURNALS |
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1. |
Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model
2024
Source : Entrepreneurship Research Journal DOI : 10.1515/erj-2020-0426 |
2. |
Factors influencing the potential adoption of portable pork DNA detection device
2023
Source : Journal of Islamic Marketing DOI : 10.1108/JIMA-05-2022-0129 |
3. |
A panel study on the effects of cultural influence and heritage on cultural exports
2023
Author(s) : Hanafi Bin Hussin,Azni Zarina Binti Taha,Mozard Bin Mohtar,Shahrin Saaid Bin Shaharuddin Source : PAKISTAN JOURNAL OF LIFE AND SOCIAL SCIENCES DOI : 10.57239/PJLSS-2023-21.1.0037 |
4. |
Muslim-friendly beauty and wellness framework and measurement
2022
Source : Cogent Social Sciences DOI : 10.1080/23311886.2022.2127247 |
5. |
Factors influencing the potential adoption of portable pork DNA detection device
2022
Source : JOURNAL OF ISLAMIC MARKETING DOI : 10.1108/JIMA-05-2022-0129 |
6. |
Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?
2022
Author(s) : Ezlika Binti Mohd Ghazali,Mozard Bin Mohtar Source : INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION DOI : 10.1080/10447318.2022.2099399 |
7. |
A Systematic Literature Review and Future Research Agenda for the Gratification Discrepancies Approach
2022
Author(s) : Ezlika Binti Mohd Ghazali,Mozard Bin Mohtar Source : Contemporary Management Research DOI : 10.7903/cmr.21583 |
8. |
TRAVEL DURING COVID-19 IN MALAYSIA: THE EFFECTS OF COVID-19 RISK KNOWLEDGE, DESTINATION IMAGE AND VALUE
2021
Author(s) : Azni Zarina Binti Taha,Mozard Bin Mohtar Source : JATI-JOURNAL OF SOUTHEAST ASIAN STUDIES DOI : 10.22452/jati.vol26no2.4 |
9. |
Travel during COVID-19 in Malaysia: the effects of COVID-19 risk knowledge, destination image and value
2021
Source : JATI-JOURNAL OF SOUTHEAST ASIAN STUDIES DOI : 10.22452/jati.vol26no2.4 |
10. |
The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda
2021
Author(s) : Ezlika Binti Mohd Ghazali,Mozard Bin Mohtar Source : INTERNATIONAL JOURNAL OF CONSUMER STUDIES DOI : 10.1111/ijcs.12658 |
11. |
Cognition and Emotion: Exploration on Consumers Response to Advertisement and Brand
2021
Author(s) : Yusniza Binti Kamarulzaman,Mozard Bin Mohtar Source : Jurnal Pengurusan DOI : 10.17576/pengurusan-2021-63-05 |
12. |
Humour advertising: a review and a bibliometrics citation analysis.
2020
Source : Geografia-Malaysian Journal of Society and Space DOI : 10.17576/geo-2020-1602-13 |
13. |
Investigating repatronage intention in stores carrying halal products through store personalities
2020
Source : Journal of Islamic Marketing DOI : 10.1108/JIMA-09-2018-0171 |
14. |
Does the need for cognition, need for affect and perceived humour influence consumers attitudes towards the advertised brands?
2019
Source : International Journal of Management Studies |
15. |
Clarifying the brand personality construct in Malaysia
2019
Author(s) : Mozard Bin Mohtar Source : Journal of Consumer Marketing |
16. |
Travel motivation among cross border tourists: Case study of Langkawi
2019
Author(s) : Azni Zarina Binti Taha,Ghazali Bin Musa,Mozard Bin Mohtar,Sedigheh Moghavvemi,Thinaranjeney A/p Thirumoorthi Source : TOURISM MANAGEMENT PERSPECTIVES |
17. |
Travel motivation among cross border tourists: case study of Langkawi
2019
Author(s) : Azni Zarina Binti Taha,Ghazali Bin Musa,Mozard Bin Mohtar,Sedigheh Moghavvemi,Thinaranjeney A/p Thirumoorthi,Md Moniruzzaman Sarker,Jonghyun Park Source : Tourism Management Perspectives DOI : 10.1016/j.tmp.2019.03.004 |
18. |
Clarifying the brand personality construct in Malaysia
2019
Source : Journal of Consumer Marketing DOI : 10.1108/JCM-03-2018-2617 |
19. |
The impact of need for cognition, and sentimental humour on advertising and brand attitude: does need for affect influence the relationship
2019
Source : Asian Journal of Research in Business and Management |
20. |
Learned helplessness among visually impaired tourists and their sighted travel companions
2018
Source : TEAM Journal of Hospitality and Tourism |
BOOK
NO | DETAILS OF BOOK |
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1. |
Muslim-friendly accommodations in Malaysia: issues and challenges.
2017
Author(s) : Ainin Binti Sulaiman,Rusnah Binti Muhamad,Noor Ismawati Binti Jaafar,Azni Zarina Binti Taha,Mozard Bin Mohtar,Sedigheh Moghavvemi |
CHAPTER IN BOOK
NO | DETAILS OF CHAPTER IN BOOK |
---|---|
1. |
Case 12: From Scraps to Style - The Art of Hermès' Upcycling Journey with "Petit H"
2024
Author(s) : Azni Zarina Binti Taha,Mozard Bin Mohtar |
2. |
COVID-19 pandemic and work from home (WFH): experiences among university staff.[Chapter in Book], [Chapter in Book].
2022
|
3. |
Factors contributing to mosque tourism in Malaysia
2021
Author(s) : Ainin Binti Sulaiman,Shamshul Bahri Bin Zakaria,Mohd Zulkhairi Bin Mustapha,Noor Ismawati Binti Jaafar,Azni Zarina Binti Taha,Mohd Edil Bin Abd Sukor,Mozard Bin Mohtar,Sedigheh Moghavvemi |
4. |
Marketing
2020
|
5. |
Accommodation
2020
|
6. |
Corporate social responsibility and learning capabilities: are they relevant?
2019
Author(s) : Norbani Binti Che Ha,Mozard Bin Mohtar |
7. |
Tourists perception and expectations for gastronomy
2019
Author(s) : Mozard Bin Mohtar |
8. |
Destination image and travel constraints: perspectives of disabled tourists and travel companions
2016
Author(s) : Azni Zarina Binti Taha,Ghazali Bin Musa,Mozard Bin Mohtar,Thinaranjeney A/p Thirumoorthi |
PROCEEDING
NO | DETAILS OF PROCEEDING |
---|---|
1. |
Does more volunteering lead to social entrepreneurship intention? A multi-group analysis of the influence of volunteerism experience.
2020
Author(s) : Ezlika Binti Mohd Ghazali,Mozard Bin Mohtar |
2. |
Customer re-patronage intention in stores carrying Halal products through store personalities
2019
|
3. |
Re-clarification of corporate character scale (Davies et al., 2013) in upscale hotels
2016
Author(s) : Mozard Bin Mohtar |
RESEARCH PROJECT
GRANT | PROGRESS | STATUS |
---|---|---|
Technological Adoption Of Ir4.0 Practices In Biogas Production
Researcher(s) : Associate Prof. Dr. Ezlika Binti Mohd Ghazali,Dr. Azni Zarina Binti Taha,Dr. Thinaranjeney A/p Thirumoorthi,Dilip Singh Mutum
(Others MOHE - Top 100 (IIRG)-IISS) |
|
end |
Islamic Perspectives On Marketing: The Way Forward
Researcher(s) : Dr. Ainin Binti Sulaiman
(Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)) |
|
end |
RESEARCH COLLABORATOR
GRANT | PROGRESS | STATUS |
---|---|---|
WP3: Risk and Resiliency: Impacts of Climate and Environmental Changes on Mah Meri Community in Pulau Ketam, Selangor
Researcher(s) : Dr. Mozard Bin Mohtar,Associate Prof. Dr. Hanizah Binti Idris,Prof. Dr. Hanafi Bin Hussin,Prof. Dr. Lim Phaik Eem,Chm. Dr. Archina A/p Buthiyappan,Dr. Azni Zarina Binti Taha
(University Grant Research Program - Research Cluster) |
|
on going |
Application Of Emerging Technologies As Educational Tourism To Promote Cultural And Natural Heritage Conservation
Researcher(s) : Dr. Azni Zarina Binti Taha,Dr. Mozard Bin Mohtar,Diana Ludin
(Others MOHE - Top 100 (IIRG)-SAH) |
|
end |
Aerospace Smes Strategic Roadmap Orientation And Supply Chain Ecosystem Readiness Towards Adoption Of I4.0 Technologies
Researcher(s) : Prof. Dr. Noor Ismawati Binti Jaafar,Dr. Mozard Bin Mohtar,Dr. Md Mahfuzur Rahman,Dr. Tey Lian Seng
(Others MOHE - Top 100 (IIRG)-IISS) |
|
end |
Market Acceptance And Adoption Of Swine Dna Detection In The Halal Supply Chain
Researcher(s) : Dr. Mozard Bin Mohtar,Dr. Azni Zarina Binti Taha,Prof. Dr. Noor Ismawati Binti Jaafar,Associate Prof. Dr. Zalina Binti Zakaria,Associate Prof. Dr. Siti Arni Binti Basir
(Others MOHE - Top 100 (IIRG)-SAH) |
|
end |
Uncovering The Drivers Of Social Entrepreneurial Intent Of Millenials
Researcher(s) : Associate Prof. Dr. Azah Anir Binti Norman,Associate Prof. Dr. Zalfa Laili Binti Hamzah,Dr. Mozard Bin Mohtar
(Geran Penyelidikan Universiti Malaya (UMRG Programme) - HNE (Humanities & Ethics)) |
|
end |
Luxury Fashion Branding: A Consumer Perspective
Researcher(s) : Associate Prof. Dr. Zalfa Laili Binti Hamzah,Dr. Mozard Bin Mohtar
(Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)) |
|
end |