ASSOCIATE PROF. DR. NOOR ISMAWATI BINTI JAAFAR
Department of Operation and Management Information System
Faculty of Business and Accountancyisma_jaafar@um.edu.my
|This information is generated from Research Grant Management System|
System- vs. consumer- generated recommendations: Affective and social-psychological effects on purchase intention
The effects of Facebook browsing and usage intensity on impulse purchase in f-commerce
What triggers impulse purchase in Facebook commerce?
Are we shocked? Examining the relationship between purchasing behavior, employment and consumer confidence index
Current and Emerging Issues in Operations Management.
The influences of social networks in modern society.
Muslim-friendly accommodations in Malaysia: Issues and challenges.
Malaysia's leading career opportunities in management and administration.
Investigating the Role of Chief Supply Chain Officer
Social networks and enterprise social media governance: Issues and challenges.
Social media impact on organizations.
Social media for civic engagement among youths.