Dr. Azni Zarina Taha is currently the Executive Director of UMGiving (Bursar). Previously, she was the Executive Director of Universiti Malaya Centre of Continuing Education, and the Deputy Director for Universiti Malaya Consultancy Center. She received her PhD from Aston University (UK), MBA from University of Malaya (Malaysia) and BSc from University of Missouri (Columbia, USA). She teaches a range of management subjects which include corporate strategy and change management. She has conducted training programs for Panasonic Malaysia, Malaysia Armed Forces, and Infineon Technologies (Kulim) Sdn. Bhd. Besides teaching and professional training, she is actively involved in research and consultancy projects. Some of the projects include the development of strategic customer service roadmap for Kumpulan Wang Amanah Pekerja (KWAP), Profiling of mosques as tourism attractions for Islamic Tourism Centre (ITC) of Ministry of Tourism and Culture, development of Aerospace Industry 4.0 Readiness Index (AIR4S), Digitisation of End-to-End and Big Data Blueprint for KPDNHEP, and recently Feasibility Study for Development of Virtual Exhibition Trade Platform for MATRADE.