Dr. Azni Zarina Taha (PhD, Aston University) serves as the Executive Director of UMGiving (Bursar) at Universiti Malaya, where she combines an impressive academic foundation with extensive consultancy experience. Holding a PhD in strategy, an MBA from Universiti Malaya, and a BSc from the University of Missouri, Dr. Azni is well-regarded for her contributions to management education and strategic development.

In her academic role, Dr. Azni teaches corporate strategy and change management, integrating academic theory with insights from her consultancy projects. She has delivered tailored training programs for organizations such as Panasonic Malaysia, the Malaysia Armed Forces, and Infineon Technologies, empowering these teams with advanced strategic skills.

As a consultant, Dr. Azni has advised high-profile organizations across sectors. Her consultancy work with the Ministry of Domestic Trade and Cost of Living (KPDN) and the Malaysia External Trade Development Corporation (MATRADE) highlights her commitment to supporting Malaysia’s economic and industrial advancements. Other notable projects include developing a strategic customer service roadmap for Kumpulan Wang Amanah Pekerja (KWAP), profiling mosques as tourism attractions for the Islamic Tourism Centre (ITC), and creating the Aerospace Industry 4.0 Readiness Index (AIR4S)