Curriculum Vitae

PERSONAL DETAILS
ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Deputy Director, UNIVERSITI MALAYA, 16/03/2022 to present
  • TASK FORCE LEADER, University Malaya, 26/09/2022 to present
  • TASK FORCE MEMBER, Faculty, 13/06/2022 to 15/06/2022
  • Deputy Director, UM Consultancy Unit (UPUM), University Malaya, 16/03/2022 to present
  • Internal Auditor, FBE, Faculty, 26/10/2021 to present
  • Programme Coordinator - Master of Management, Faculty, 01/10/2021 to present
  • Academic Advisor, Faculty, 02/09/2020 to present
  • Exhibitor, UM Virtual Open Day, Feb 27-28, 2021, University Malaya, 27/02/2021 to 28/03/2021
  • Faculty representative (MM Coordinator) - AACSB CIR Session 2020, University Malaya, 09/11/2020 to 10/11/2020
  • Committee Member of UM Centre for Research in Industry 4.0, University Malaya, 01/01/2020 to 31/12/2020
  • Faculty Internal Auditor, Faculty, 10/11/2017 to 09/11/2020
  • COORDINATOR, Faculty, 18/09/2017 to 17/09/2020
  • HEAD OF UNIT, Faculty, 09/01/2017 to 08/01/2020
  • Supervisor for Industrial Training, Sem 1, 2019/2020, Faculty, 01/11/2019 to 13/12/2019
  • Coordinator - Talk by Tengku Zafrul (CIMB) - The Future of Banking is Now, Faculty, 27/07/2019 to 27/07/2019
  • Interviewer for Undergraduate Programme Admission, Faculty, 11/06/2019 to 14/06/2019
  • SUPERVISOR, Faculty, 06/05/2019 to 26/06/2019
  • Academic Advisor, Faculty, 04/09/2017 to 28/06/2019
  • Management Training , University Malaya, 04/08/2014 to 16/02/2015
  • Accreditation Committee, Faculty, 14/06/2006 to 14/03/2007
  • Secretariat, 1st UM-FBA Asian Business Conference 2005: Business Practices in the Digital Era , National, 27/04/2005 to 28/04/2005
  • Paper Review Committee; 2nd Tourism and Hospitality Educators National Conference, Intekma Resort, Shah Alam, Selangor Malaysia , International, 15/10/2003 to 18/10/2003
ACADEMIC QUALIFICATION
(Qualification),(Field),(Institution),(Year)
  • Doctoral Degree (PhD), STRATEGIC MANAGEMENT, ASTON UNIVERSITY, BIRMINGHAM, UK
  • MBA, BUSINESS ADMINISTRATION, UNIVERSITI MALAYA (UM)
  • BSC, PENGURUSAN TAMAN DAN REKREASI(PENGURUSAN TAMAN DAN REKREASI), UNIVERSITY OF MISSOURI, COLUMBIA
MEMBERSHIPS
(Organisation),(Role),(Duration),(Level)
  • Vice President, Aston University Alumni Association Malaysia, Vice President, 2022 to present (National)
  • MMkt Curriculum Committee, Member, 2021 to present (University)
  • PhD Curriculum Committee, Member, 2021 to present (University)
  • DMgt Curriculum Committee, Member, 2021 to present (University)
  • Committee - DMgt Handbook 2021, Member, 2021 to 2022 (University)
  • Double Degree MBA (UM) - MSc (UoG) Committee , Member, 2021 to present (University)
  • Expert Advisor - UM Corporate Brand Management, Member, 2021 to present (University)
  • Taskforce - UMGSB Professional Certification - CMI, Committee Member, 2021 to present (University)
  • Centre of Advanced Manufacturing and Material Processing (AMMP), Member, 2021 to present (University)
  • Faculty Quality Committee, Committee Member, 2020 to present (University)
  • Beta Gamma Sigma, Member, Since 2014 (International)
  • Vice President, Aston University Alumni Association Malaysia, Vice President, Since 2018 (National)
  • Interview Panel Session 2021/2022, Member, 2021 to 2021 (University)
  • Taskforce 1.2 - Professional Services and Consultancy, Member, 2021 to 2021 (University)
  • Coordinator - Master of Management, Member, 2020 to 2021 (University)
  • Centre for Research in Industry 4.0 (CRI4.0), Member, 2018 to 2020 (University)
SPECIALIZATION
(Area)
Area of Expertise
  • Management
  • Strategic Management (Corporate Strategy, Collaborative Strategy, Technology Orientation Strategy, Digitisation Strategy , Innovative Strategy )
  • Tourism, Service and Event Management (Sustainable Tourism Management, Disabled Tourism, Tourism Marketing, Socio-Psychology of Tourism, Event Management, Tourist Motivation and Behavior)
  • Change Management (Individual Readiness for Change, Organisational Receptivity for Change, Ambidexterity, and Flexibility)
  • Organisational Behavior (Employee Performance, Innovative Work Behavior, Adoption, Commitment and Engagement)
  • TEACHING
    (Course Title),(Level of Study),(Institution),(Academic Session)
    Teaching
  • CQC7042 - PERFORMANCE MANAGEMENT AND REWARDS SYSTEMS, Master, University of Malaya (UM) (2019 - S2)
  • CQC7007 - CORPORATE STRATEGY, Master, University of Malaya (UM) (2019 - 1)
  • CQC7035 - SERVICES MANAGEMENT, Master, University of Malaya (UM) (2020 - S2)
  • CIX3005 - TOURISM MANAGEMENT, Bachelor/First Degree, University of Malaya (UM) (2019 - 1)
  • CQC7007 - CORPORATE STRATEGY, Master, University of Malaya (UM) (2020 - S2)
  • CIB3006 - SERVICE MANAGEMENT, Bachelor/First Degree, University of Malaya (UM) (2020 - S1)
  • CQC7007 - CORPORATE STRATEGY, Master, University of Malaya (UM) (2020 - S1)
  • CQD7004 - LEADING ORGANIZATIONS, Master, University of Malaya (UM) (2020 - S1)
  • CXA8008 - ORGANIZATIONAL STRATEGY, Doctor of Philosophy, University of Malaya (UM) (2021 - R1)
  • CQC7035 - SERVICES MANAGEMENT, Master, University of Malaya (UM) (2019 - S2)
  • CXA8008 - ORGANIZATIONAL STRATEGY, Doctor of Philosophy, University of Malaya (UM) (2017 - 1)
  • CSGB6310 - PERFORMANCE MEASUREMENT AND REWARD SYSTEMS, Master, University of Malaya (UM) (2019 - S2)
  • CQC7042 - PERFORMANCE MANAGEMENT AND REWARDS SYSTEMS, Master, University of Malaya (UM) (2021 - S1)
  • CQC7007 - CORPORATE STRATEGY, Master, University of Malaya (UM) (2018 - 1)
  • CMGB6308 - SERVICES MANAGEMENT, Master, University of Malaya (UM) (2012 - 1)
  • CQC7043 - TRAINING MANAGEMENT, Master, University of Malaya (UM) (2019 - 1)
  • CQD7004 - LEADING ORGANIZATIONS, Master, University of Malaya (UM) (2019 - 1)
  • CQC7039 - ENTREPRENEURSHIP, Master, University of Malaya (UM) (2018 - 1)
  • CQD7005 - ORGANIZATIONAL BEHAVIOUR FOR MANAGERS, Master, University of Malaya (UM) (2018 - 2)
  • CQC7007 - CORPORATE STRATEGY, Master, University of Malaya (UM) (2018 - 2)
  • CQC7035 - SERVICES MANAGEMENT, Master, University of Malaya (UM) (2018 - 2)
  • CQC7007 - CORPORATE STRATEGY, Master, University of Malaya (UM) (2019 - S2)
  • CMGB6308 - SERVICES MANAGEMENT, Master, University of Malaya (UM) (2013 - 1)
  • CBEB3304 - SERVICES MANAGEMENT, First Degree, UNIVERSITY MALAYA (2017/2018 - 1 )
  • CQC7007 - CORPORATE STRATEGY, Post Graduate, UNIVERSITY MALAYA (2017/2018 - 2 )
  • CIB3006 - SERVICE MANAGEMENT, First Degree, UNIVERSITY MALAYA (2017/2018 - 1 )
  • CQC7007 - CORPORATE STRATEGY, Post Graduate, UNIVERSITY MALAYA (2017/2018 - 1 )
  • CQC7035 - SERVICES MANAGEMENT, Post Graduate, UNIVERSITY MALAYA (2017/2018 - 1 )
  • CXA8008 - ORGANIZATIONAL STRATEGY, Post Graduate, UNIVERSITY MALAYA (2017/2018 - 1 )
  • CXA8008 - ORGANIZATIONAL STRATEGY, Doctor of Philosophy, University of Malaya (UM) (2018 - 2)
  • CQD7006 - ORGANISATIONAL STRATEGY, Master, University of Malaya (UM) (2018 - 1)
  • CMGB6308 - SERVICES MANAGEMENT, Master, University of Malaya (UM) (2019 - S2)
  • CQD7006 - ORGANISATIONAL STRATEGY, Master, University of Malaya (UM) (2019 - S2)
  • CMGB6308 - SERVICES MANAGEMENT, Post Graduate, UNIVERSITY MALAYA (2011/2012 - 1 )
  • CBEB1102 - PRINCIPLES OF MANAGEMENT, Bachelor/First Degree, University of Malaya (UM) (2013 - 2)
  • CQC7007 - CORPORATE STRATEGY, Master, University of Malaya (UM) (2017 - 1)
  • CSGB6314 - INTERNATIONAL BUSINESS MANAGEMENT, Master, University of Malaya (UM) (2016 - 2)
  • CSGB6314 - INTERNATIONAL BUSINESS MANAGEMENT, Post Graduate, UNIVERSITY MALAYA (2016/2017 - 2 )
  • CSGB6201 - STRATEGIC MANAGEMENT, Master, University of Malaya (UM) (2016 - 2)
  • CSGB6201 - STRATEGIC MANAGEMENT, Post Graduate, UNIVERSITY MALAYA (2016/2017 - )
  • CSGM6101 - MANAGING ORGANIZATIONS, Master, University of Malaya (UM) (2016 - 1)
  • CBEB3304 - SERVICES MANAGEMENT, Bachelor/First Degree, University of Malaya (UM) (2016 - 1)
  • CIB3006 - SERVICE MANAGEMENT, Bachelor/First Degree, University of Malaya (UM) (2016 - 1)
  • CMGB6308 - SERVICES MANAGEMENT, Master, University of Malaya (UM) (2016 - 1)
  • CSGB6201 - STRATEGIC MANAGEMENT, Master, University of Malaya (UM) (2016 - 1)
  • CSGB6201 - STRATEGIC MANAGEMENT, Master, University of Malaya (UM) (2014 - 2)
  • CSGB6310 - PERFORMANCE MANAGEMENT AND REWARD SYSTEMS, Post Graduate (2015/2016 - 1 )
  • CMGB6308 - SERVICES MANAGEMENT, Master, University of Malaya (UM) (2014 - 1)
  • CMGB6308 - SERVICES MANAGEMENT, Master, University of Malaya (UM) (2014 - 2)
  • CSGB6201 - STRATEGIC MANAGEMENT, Post Graduate, UNIVERSITY MALAYA (2014/2015 - 2 )
  • CSGM6103 - ORGANIZATIONAL BEHAVIOUR, Post Graduate, UNIVERSITY MALAYA (2014/2015 - 1 )
  • CSGM6205 - STRATEGIC MANAGEMENT AND PLANNING, Master, University of Malaya (UM) (2015 - 2)
  • CMGB6308 - SERVICES MANAGEMENT, Post Graduate, UNIVERSITY MALAYA (2014/2015 - 2 )
  • CMGB6308 - SERVICES MANAGEMENT, Master, University of Malaya (UM) (2015 - 1)
  • CSGB6201 - STRATEGIC MANAGEMENT, Master, University of Malaya (UM) (2015 - 2)
  • CSGB6201 - STRATEGIC MANAGEMENT, Master, University of Malaya (UM) (2015 - 1)
  • CSGM6205 - STRATEGIC MANAGEMENT AND PLANNING, Post Graduate, UNIVERSITY MALAYA (2015/2016 - 2 )
  • CMGB6308 - SERVICES MANAGEMENT, Post Graduate, UNIVERSITY MALAYA (2016/2017 - 1 )
  • CMGB6308 - SERVICES MANAGEMENT, Post Graduate, UNIVERSITY MALAYA (2013/2014 - 1 )
  • CMGB6308 - SERVICES MANAGEMENT, Post Graduate, UNIVERSITY MALAYA (2015/2016 - 1 )
  • CSGB6201 - STRATEGIC MANAGEMENT, Post Graduate, UNIVERSITY MALAYA (2015/2016 - 1 )
  • CIB3006 - SERVICE MANAGEMENT, Bachelor/First Degree, University of Malaya (UM) (2017 - 1)
  • CBEB3304 - SERVICES MANAGEMENT, Bachelor/First Degree, University of Malaya (UM) (2017 - 1)
  • CMGB6308 - SERVICES MANAGEMENT, Post Graduate, UNIVERSITY MALAYA (2012/2013 - 2 )
  • CQC7007 - CORPORATE STRATEGY, Master, University of Malaya (UM) (2017 - 2)
  • CBEB1102 - MANAGEMENT, First Degree, UNIVERSITY MALAYA (2012/2013 - 2 )
  • CSGB6305 - ENTREPNEURSHIP, Master, University of Malaya (UM) (2012 - 2)
  • CQC7035 - SERVICES MANAGEMENT, Master, University of Malaya (UM) (2017 - 1)
  • CMGB6308 - SERVICES MANAGEMENT, Master, University of Malaya (UM) (2011 - 2)
  • CQC7007 - CORPORATE STRATEGY, Master, University of Malaya (UM) (2021 - S1)
  • Teaching Activity
  • CQC7050 - CHANGE MANAGEMENT IN DISRUPTIVE TIMES, Master, University Malaya (2022)
  • CQC7007 - CORPORATE STRATEGY, Master, University Malaya (2020)
  • CQC7007 - CORPORATE STRATEGY, Master, University Malaya (2021)
  • CQC7007 - CORPORATE STRATEGY, Master, University Malaya (2022)
  • CQD7012 - LEADERSHIP IN ORGANIZATION, Master, University Malaya (2022)
  • CXA8008 - ORGANIZATIONAL STRATEGY, Doctor of Philosophy, University Malaya (2021)
  • CQC7042 - PERFORMANCE MANAGEMENT AND REWARDS SYSTEMS, Master, University Malaya (2021)
  • CQC7035 - SERVICES MANAGEMENT, Master, University Malaya (2020)
  • PUBLICATIONS
    (Title of publication in APA style)
    WoS
    2020
    • Yahuza, M., Bin Idris, M. Y. I., Wahab, A. W. B., Ho, A. T. S., Khan, S., Musa, S. N. B., Taha, A. Z. B. (2020). Systematic Review on Security and Privacy Requirements in Edge Computing: State of the Art and Future Research Opportunities. Ieee Access, 8, 76541-76567. doi: 10.1109/access.2020.2989456
    2019
    • Park, J., Musa, G., Moghavvemi, S., Thirumoorthi, T., Taha, A. Z., Mohtar, M., Sarker, M. M. (2019). Travel motivation among cross border tourists: Case study of Langkawi. Tourism Management Perspectives, 31, 63-71. doi:10.1016/j.tmp.2019.03.004
    2017
    • Wong, B. K. M., Musa, G., Taha, A. Z. (2017). Malaysia my second home: The influence of push and pull motivations on satisfaction. Tourism Management, 61, 394-410.
    Scopus
    2020
    • Mohtar, M., Taha, A. Z., Ghazali, E., & Radzi, M. M. (2020). Investigating repatronage intention in stores carrying halal products through store personalities. Journal of Islamic Marketing, 11(2), 432-448. doi: 10.1108/JIMA-09-2018-0171
    • Bustaman, H. A., Mohd nor, M. N., Taha, A. Z., & Zakaria, M. (2020). Job seeker attraction to organizational justice mediated by organizational reputation. Cogent Psychology, 7(1). doi: 10.1080/23311908.2020.1816255
    Refereed Journals
    2021
    • Taha, A. Z., Ahmad, A., Mohtar, M., & Sulaiman, A. (2021). Travel during COVID-19 in Malaysia: the effects of COVID-19 risk knowledge, destination image and value. JATI - Journal of Southeast Asian Studies, 26(2), 92 114. https://doi.org/10.22452/jati.vol26no2.4
    2020
    • Hasnun, A. B, Nazri, M., Azni Z. T.& Maheran, Z. (2020). Job seeker attraction to organizational justice mediated by organizational reputation, Cogent Psychology, 7 (1), 1-28. (SCOPUS)
    • Shukor, A.A.A., Newaz, M.S., Rahman, M.K. and Taha, A.Z. (2020). Supply chain integration and its impact on supply chain agility and organizational flexibility in manufacturing firms. International Journal of Emerging Markets. Online (SCOPUS)
    • M Yahuza, MYIB Idris, AWBA Wahab, ATS Ho, S Khan, S Musa, AZ TAHA, Systematic Review on Security and Privacy Requirements in Edge Computing: State of the Art and Future Research Opportunities, IEEE Access, 2020 (WoS)
    2019
    • Park, J., Musa, G., Moghavvemi, S., Thirumoorthi, T., Taha, A.Z., Mohtar, M., Sarker, M.M (2019). Travel motivation among cross border tourists: case study of Langkawi, Tourism Management Perspectives, 31, 63-71. https://doi.org/10.1016/j.tmp.2019.03.004 (WoS)
    • Mohtar, M., Taha, A. Z., Ghazali, E., & Radzi, M. M. (2019). Investigating repatronage intention in stores carrying Halal products through store personalities. Journal of Islamic Marketing, 11(2), 423-439. DOI: 10.1108/JIMA-09-2018-0171 (SCOPUS)
    • Bustaman, H.A., Nor, M.N.M., & Taha, A.Z (2019). Organizational justice, organizational reputation and self-esteem in improving employability in Malaysia, Insight Journal, 4, UiTM (SCOPUS)
    • Hasnun A., Nazri, M. Azni Z. (2019). The mediating effects of organizational reputation in predicting job seekers attraction from third-party organizational justice perspective, International Journal of Recent Technology and Engineering (IJRTE), 8(4), 6693-6708. (Non-WoS/Non-SCOPUS)
    2018
    • Tey, L.S., Nazri, M, & Azni Zarina (2018). The evolution of Islamic management research on innovation. Saudi Journal of Business and Management Studies, 2018; 3(5):506-514. (Non-WoS/Non-SCOPUS)
    • Taha, A. Z., Mohtar, M., & Thirumoorthi, T. (2019). Learned helplessness among visually impaired tourists and their sighted travel companions. TEAM Journal of Hospitality and Tourism, 14(1), 43-49. (Non-WoS/Non-SCOPUS)
    • Nabeel, R., Nazri, M., Azni, Z.T., Saad, M. (2018). Impact of information technology capabilities to firm performance: understanding the mediating role of corporate entrepreneurship in SMEs. Academy of Entrepreneurship Journal, 4 (3), 1-19. (SCOPUS)
    2017
    • Tey, L.S. and Taha, A.Z. (2017). Interpartner relation fit, knowledge transfer, and IJVs innovativeness: the Malaysian context. International Journal of Advanced and Applied Sciences, 4(1), 47-54 (WoS)
    • Wong, B.K.M., Musa, G., Taha, A.Z. (2017) "Malaysia my second home: the influence of push and pull motivations on satisfaction." Tourism Management, 61, 394-410 (WoS)
    • Musa, G.B., Najmin, S., Thirumoorthi, T, and Taha, A.Z. (2017).Examining visitors experience with Batu Cave, using the four realm experiential theory. International Journal of Tourism Cities. Vol. 3 Issue: 2, pp.105-120, https://doi.org/10.1108/IJTC-10-2016-0037 (SCOPUS)
    2008
    • Musa, G., Taha, A.Z., & Mohezar, S. (2008). Travel behavior among disabled travelers in Malaysia. ASEAN Journal of Hospitality and Tourism, 7(2), 23-33. (Non-WoS/Non-SCOPUS)
    • Awang, K.W., Ishak, N.K., Radzi, S.M., & Taha, A.Z. (2008). Environmental variables and performance: evidence from the hotel industry in Malaysia. International Journal of Economics and Management, 2 (1), 59 - 79. (Non-WoS/Non-SCOPUS)
    Book
    2017
    • Sulaiman, A., Muhamad, R., Jaafar, N. I., Taha, A. Z., Mohtar, M., & Moghavvemi, S. (2017). Muslim-friendly accommodations in Malaysia: Issues and challenges. Kuala Lumpur, MY: Equitable Society Research Cluster.
    Book Chapter
    2022
    • Hussin, H., Sulaiman, A., Taha, A. Z., & Mohtar, M. (2022). COVID-19 pandemic and work from home (WFH): experiences among university staff. In M. R. Islam, S. K. Behera, & L. Naibaho (Eds.), Handbook of Research on Asian Perspectives of the Educational Impact of COVID-19 (pp. 117 137). IGI Global.
    2021
    • Moghavvemi, S., Sulaiman, A., Taha, A., Sukor, M.E. A., Mustapha, M.Z., Mohtar, M., Jaafar, N.I., and Zakaria, S.B. (2021). Factors contributing to mosque tourism in Malaysia. In Md Shariff, N.N. et al. (Eds), Enhancing Halal Sustainability - Selected Papers from the 4th International Halal Conference 2019 (pp 77-86). Gateway East, Singapore: Springer.
    2020
    • Lee. S.T., Tey, L.S., & Taha, A.Z, (2020). Human Resource Management. In M.N.M. Nor & N.M. Mustamil (Eds.), Islamic Perspectives on Business: Concepts and Applications of Islamic Values (pp. 45-79). Tanjong Malim, Perak: Penerbitan UPSI.
    • Mohtar, M., Taha, A.Z, & Sulaiman, A. (2020). Marketing. In M.N.M. Nor & N.M. Mustamil (Eds.), Islamic Perspectives on Business: Concepts and Applications of Islamic Values (pp. 159-172). Tanjong Malim, Perak: Penerbitan UPSI.
    • Taha, A.Z, Sulaiman, A., & Mohtar, M. (2020). Accommodation. In M.N.M. Nor & N.M. Mustamil (Eds.), Islamic Perspectives on Business: Concepts and Applications of Islamic Values (pp. 127-158). Tanjong Malim, Perak: UPSI Press.
    2019
    • Taha, Azni Zarina, and Ng, Chisty Yen Nee (2019), Service quality and gastronomy. In S.K Dixit (ed), The Routledge Handbook of Gastronomic Tourism, (pp. 99-115): London: Routledge
    2016
    • Taha, A.Z., Mohtar, M., Musa, G. And Thirumoorthi, T. (2016) Destination image and travel constraints: perspectives of disabled tourists and travel companions. In Ainin Sulaiman (Ed), Moving Towards an Equitable Society, pp. 139-160, Kuala Lumpur; University of Malaya Press.
    2008
    • Butler, M.J.R. & Taha (2008). Strategic HRM: building research-based practice. In P. Dibben, E. Hollings, C. Hook, V. Priola & J. Sinclair (Eds.), Strategic Human Resource Management (pp. 33-62). London, UK: CIPD.
    Article in Proceedings
    2017
    • Ripan Kumar Saha, Sharan Kaur Garib Singh, Tey Lian Seng, Azni Zarina Taha, (2017). The effect of user toolkits on innovation capability and co-creation: An empirical study of Malaysian manufacturers. ANZAM 2017, Queensland University of Technology, Brisbane, Australia, 6-. 9 Dec 2016, 1-23. (Non-WoS/Non-SCOPUS)
    RESEARCH PROJECT
    (Project title),(Role),(Duration),(Level)
    Others MOHE
  • Optimisation of biogas production from palm oil mill effluent (POME) using IR4.0 for positioning as a higher value renewable energy (RE) resource in Malaysia, Consultant, 2019 - 2022 (National)
  • A Model for Industrial Forward Smart Manufacturing in Material Processing for Gas Sensor Application, Consultant, 2019 - 2022 (National)
  • Advancing Malaysian automotive vendors by enabling efficient ecosystem and secured industry 4.0 adoption, Principal Investigator(PI), 2018 - 2021 (National)
  • QSR Brands (M) Holding Berhad
  • Halal supply chain: current practices and the adoption of IR4.0 technology, Principal Investigator(PI), 2019 - 2021 (National)
  • Islamic Tourism Research Grant 2019 (ITC-MOTAC)
  • Brand personality congruency between UNESCO world heritage sites and mosques in Penang and Melaka, Consultant, 2019 - 2019 (National)
  • Religiosity and spirituality in selecting Muslim friendly hotel category, Principal Investigator(PI), 2019 - 2019 (National)
  • Geran Penyelidikan Universiti Malaya (UMRG)
  • Market acceptance of solar thermoelectric generator/storage device, Consultant, 2019 - 2020 (National)
  • Interorganizational ambidexterity aerospace and automotive vendors adoption of I4.0, Principal Investigator(PI), 2019 - 2021 (National)
  • Aerospace SMEs strategic road map orientation and supply chain ecosystem readiness towards adoption of I4.0 technologies, Principal Investigator(PI), 2019 - 2021 (National)
  • Accessibility readiness to host tourism for persons with disabilities, Principal Investigator(PI), 2011 - 2013 (National)
  • QSR Brands (H) Malaysia Berhad
  • Service employee image congruency with Halal fast food restaurant brand, Consultant, 2019 - 2021 (National)
  • Knowledge Transfer Programme (KTP)
  • Cross border relationship in Asia, Principal Investigator(PI), 2017 - 2017 (International)
  • Economic and Social Research Council Grant
  • Transformation Project , Consultant, 2010 - 2012 (National)
  • University Grant
  • Kajian Perancangan Penggantian Dan Kompetensi Kepimpinan Universiti Malaya, Co-Researcher, 15/01/2022 to 15/12/2022, Dana UM (Government)
  • Others MOHE - Top 100 (IIRG)-SAH
  • Application of Emerging Technologies as Educational Tourism to Promote Cultural and Natural Heritage Conservation, Co-Researcher, 25/10/2021 to 24/10/2023, Research University (Government)
  • Market Acceptance And Adoption Of Swine Dna Detection In The Halal Supply Chain, Co-Researcher, 28/11/2019 to 27/11/2022, Research University (Government)
  • Covid-19 Special Research Grant
  • Covid 19: Mental Wellbeing For Community, Co-Researcher, 04/05/2020 to 03/05/2021, Research University (Government)
  • Others MOHE - Top 100 (IIRG)-IISS
  • Aerospace Smes Strategic Roadmap Orientation And Supply Chain Ecosystem Readiness Towards Adoption Of I4.0 Technologies, Principal Investigator(PI), 28/11/2019 to 27/05/2023, Kementerian Pendidikan Malaysia (KPM) (Government)
  • Technological Adoption Of Ir4.0 Practices In Biogas Production, Co-Researcher, 28/11/2019 to 27/11/2022, Research University (Government)
  • Government Agency
  • Centre For Reseach In Industry 4.0 (cr14.0), Co-Researcher, 01/09/2019 to 30/06/2021, Ministry of International Trade and Industry  (Government)
  • Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)
  • Accommodation From Islamic Perspective, Principal Investigator(PI), 15/12/2016 to 15/06/2018, Research University (Government)
  • Islamic Perspectives In Human Resource Management, Co-Researcher, 15/12/2016 to 15/06/2018, Research University (Government)
  • Accessibillity Readiness To Host Tourism For Persons With Disabilities, Principal Investigator(PI), 17/07/2013 to 16/07/2016, Research University (Government)
  • SUPERVISION
    Postgraduate Student
    (Title of Thesis),(Name of Candidates),(Institution),(Academic Level)
    Completed
    • Employee resistance towards service innovation in healthcare., YUWARAJ KUMAR A/L BALAKRISHNAN, University of Malaya (MASTER)
    • The Mediating Role of Sales Technology Infusion and Its Effect on Life Insurance Agents, LEE ZHI HAN, University of Malaya (MASTER)
    • Managing change in the oil and gas industry, MUHAMMAD AMMIRUL AIMAN MOHD ALI, University of Malaya (MASTER)
    • Factors Influencing the Intention to Adopt Industry 4.0: A Practitioners? Perspective, MINA HEMMATI, University of Malaya (MASTER)
    • Perceived Organisational Support and Turnover Intention Among Private Sector Employees in Malaysia: The Mediating Effects of Personal Sacrifice and Job Fit, ASRI AFENDI BIN ILIAS, University of Malaya (MASTER)
    • Factors Leading Work Stress Towards Job Satisfaction Among Non-Green Beret Personnel at 21st Special Service Group, JAMALILLAH BIN ABDUL SAMAD, University of Malaya (MASTER)
    • THE MEDIATION EFFECTS OF CHANGE CAPABILITY AND AMBIDEXTERITY ON THE RELATIONSHIP BETWEEN ENVIRONMENTAL UNCERTAINTY AND PERFORMANCE, THAMIL MARAN A/L PERIANNAN, University of Malaya (MASTER)
    • THE EFFECT OF MALAYSIAN DOMESTIC TOURIST RISK PERCEPTIONS AND DESTINATION IMAGE ON DESTINATION VALUE AND BEHAVIOURAL INTENTION TO REVISIT, AZIZAH BINTI AHMAD, University of Malaya (MASTER)
    • The Influence or Perceive Organizational Justice to Applicant Attraction : Roles of Organizational Reputation and Self Esteem, HASNUN ANIP BIN BUSTAMAN, University of Malaya (PhD)
    • A Study on Travel Constraints that Influence Intention to Travel among Disabled Tourist, Norizan Rahairudin, University of Malaya (UM) (Post Graduate Student)
    • The Effects of Leading Change, Implementation Capacity and Inter-Organizational Network on Organizational Performance in an Uncertain Environment Condition, Anebella Florence Sayus, University of Malaya (UM) (Post Graduate Student)
    • Learned Helplessness of Disabled Tourists and Caregivers, Ismona Kamaruzaman, University of Malaya (UM) (Post Graduate Student)
    • Task and Adaptive Performace in Workplace: Mediating Role of Individual Ambidexterity and Moderating Role of Extent of Change, MUHAMAD FADZLY BIN ABD KADIR, University of Malaya (PhD)
    • Readiness of remote working among millennial in Malaysia, LIM SIEW HONG, University of Malaya (MASTER)
    • The Effect of Social Media on Innovation and Co-creation: An Empirical Study on Malaysian Manufacturing Firms, RIPAN KUMAR SAHA, University of Malaya (PhD)
    • Role of Tourism Images : How Visual Images Stimuli Learned Helplessness and Travel Constrains by Generation Pessimism among Disabled Tourist in Decrease Travel Intention, GAYATHERY RAMASAMY, University of Malaya (MASTER)
    • The Effect of Social Media on Firms' Cocreation and Innovation: The Mediating Role of Relationship Quality, Ripan Kumar Saha, University of Malaya (UM) (Post Graduate Student)
    • Task and Adaptive Performance in Workplace: Mediating Role of Individual Ambidexterity and Moderating Role of Extent of Change, Muhamad Fadzly Abd Kadir, University of Malaya (UM) (Post Graduate Student)
    • The impact of CRM implementation on internal sales performance and sales management control, CHEONG PIK CHI, University of Malaya (MASTER)
    • The Individual Readiness for Change of Royal Malaysian Police in Implementing National Blue Ocean Strategy, Davidson a/l Tanggapan, University of Malaya (UM) (Post Graduate Student)
    • Factors Influencing Innovative Work Behavior Among Army Personnel Involved in NBOS, Majani Japon, University of Malaya (UM) (Post Graduate Student)
    • Internal Or External (Outsourcing) Training Bring Readiness, LOGESWARI MURUGESAN, University of Malaya (MASTER)
    • Organizational Determinants of Employee Readiness for Organizational Change, Siti Wahyuna Mohamed, University of Malaya (UM) (Post Graduate Student)
    • National Blue Ocean Strategy: The Readiness of Royal Malaysian Police Officers in Its Implementation, Fazurah Mahzan, University of Malaya (UM) (Post Graduate Student)
    • Individual Readiness for Change : Measuring Employee Job Performance During Merger Acquisition, NUR AZAH BINTI MAT PATRY, University of Malaya (MASTER)
    • Effects of Politics, Vision and Change Implementation on Hotel Performance in Dynamic Environments, Grace Phillip, University of Malaya (UM) (Post Graduate Student)
    Ongoing
    • An Empirical Analysis of the Relationship between Unofficial Staff Welfare and Corporate Sustainable Development, Hong Han, University of Malaya (PhD)
    • THE IMPACT OF STAFFING LEVELS IN MINISTRY OF HEALTH OF OMAN ON ITS PRODUCTIVITY AND ENGAGEMENT OF THE ADMINISTRATIVE STAFF IN MINISTRY, Balqees Almakhmari, University of Malaya (PhD)
    • digitization of services at higher educational institutions and it's impact on service quality: a study on dhaka city of bangladesh, Md Ishtiak Uddin, University of Malaya (PhD)
    • , KHALED A M KHALED ELSHERIF, University of Malaya (PhD)
    • UNDERSTANDING UNIVERSITY TEACHERS' ENGAGEMENT IN ENTREPRENEURIAL ACTIVITIES, QUDSIA NASEER, University of Malaya (PhD)
    • THE RELATIONSHIP BETWEEN LEADERSHIP BEHAVIOUR, ENTREPRENEURIAL ORIENTATION AND ORGANISATIONAL PERFORMANCE IN CHINESE SMALL AND MEDIUM ENTERPRISE, Bo Li, University of Malaya (PhD)
    • Political Skills Relationship with Adaptive Performance and Organization Citizenship Behavior: Incorporating Psychological Climate for Personal Initiative and Social/ Interpersonal Job Requirement, Hisham Ahmed Ali Al-Hubashi, University of Malaya (UM) (Post Graduate Student)
    • Understanding University Teachers' Engagement in Entrepreneurial Activities, Qudsia Naseer, University of Malaya (UM) (Post Graduate Student)
    • Change Strategy of the Automotive Industry in Malaysia, Hafizah Amminuddin, University of Malaya (UM) (Post Graduate Student)
    • The Role of Multinational Companies in Economic Development Case Study of Sudan, Osman Ibrahim Ramadan Ibrahim, University of Malaya (UM) (Post Graduate Student)
    • The Examination of Empathy In Improving the Organisational Performance via Effective Strategic Thinking, Maram I S Alagha, University of Malaya (UM) (Post Graduate Student)
    • The Influence of Perceived Organizational Justice to Applicant Attraction: Roles of Organizational Reputation and Self Esteem, Hasnun Anip Bustaman, University of Malaya (UM) (Post Graduate Student)
    • THE EXAMINATION OF EMPATHY IN IMPROVING THE ORGANISATIONAL PERFORMANCE VIA EFFECTIVE STRATEGIC THINKING, MARAM I S ALAGHA, University of Malaya (PhD)
    Other
    • Political Skill?s Relationship With Adaptive Performance and Organization Citizenship Behavior: Incorporating Psychological Climate for Personal Initiative and Social/ Interpersonal Job Requirement, HISHAM AHMED ALI AL-HUBAISHI, University of Malaya (PhD)
    • Creative Tourism - The Malaysian Cultural and Creative Industries Perspective, TAN ELEEN, University of Malaya (PhD)
    • CHANGE STRATEGY OF THE AUTOMOTIVE INDUSTRY IN MALAYSIA, HAFIZAH BINTI AMMINUDDIN, University of Malaya (PhD)
    SOCIAL RESPONSIBILITY ACTIVITIES
    (Contribution to Society),(Duration),(Level)
    • Aston University Alumni Association Malaysia Annual Meeting 24/8/22, 24/08/2022 to 24/08/2022 (National)
    • Aston University Alumni Association - Annual Meeting 9/6/21, 09/06/2021 to 09/06/2021 (International)
    • Aston University Alumni Association - Meeting with Ministry of Works Senior Minister, 17/12/2020 to 17/12/2020
    • Vice President, Aston University Alumni Association, 09/10/2020 to 08/10/2022
    • Statistics Workshop, Oct 5, 2019, 05/10/2019 to 05/10/2019
    • Volunteer for Autism Help Lecture by Raun K. Kaufman, 07/09/2019 to 07/09/2019
    • Member - Koperasi Seri Tenaga Petaling Berhad, 21/05/2019 to 20/05/2034
    • Aston Alumni Motivation Talk on 26th April 2019, 26/04/2019 to 26/04/2019
    • Statistics Workshop, 13/10/2018 to 13/10/2018
    • Member - Aston University Alumni Association Malaysia, 01/01/2018 to 01/01/2038
    • Member of Kuala Lumpur Tea Art Society, Malaysia, 01/01/2005 to 31/01/2035
    COURSE ATTENDED
    (Course Title),(Venue),(Duration),(Level)
    Internal / External Course
  • SPECTRUMX MODULE, Online (Microsoft Teams), 20/04/2020 to 30/04/2020
  • PROGRAM TRANSFORMASI MINDA, Aras 4, Bilik Senat Bangunan Canseleri, 01/04/2019 to 04/04/2019
  • MIND TRANSFORMATION PROGRAMME, Chancellery, Um, 01/04/2019 to 04/04/2019
  • EGLOBAL FREELANCER (EGF) TRAINING OF TRAINER (TOT), Akademi Pencegah Rasuah Malaysia, 02/02/2018 to 04/02/2018
  • SUPERVISION PROGRAMME FOR FPP ACADEMIC STAFF, Bilik Seminar, Bangunan Azman Hashim, Fpp, 26/07/2017 to 26/07/2017
  • BENGKEL PENGUKUHAN KERJA BERPASUKAN STAF FPP 2016, Hotel Avillion, Port Dickson, 12/03/2016 to 13/03/2016
  • ACADEMIC/PROFESSIONAL SERVICES
    Academic/Professional Services
    (Contribution),(Duration),(Level),(Role)
  • Facilitator, Middle Management Development Programme (MMDP) 2022, 01/12/2022 to 15/12/2022, National, (Expert Advisor)
  • Panelist - International Joint-Webinar - Strategic Model of Human Resource Management, 14/11/2022 to 14/11/2022, International, (Panelist/Moderator)
  • Facilitator, Middle Management Development Programme (MMDP) 2022, 27/08/2022 to 22/10/2022, National, (Expert Advisor)
  • Internal Assessor, Thesis "Gender quota policy and women leadership in Malaysia: the moderating role of agentic versus communal work setting", 28/07/2022 to 28/07/2022, University, (Internal Assessor)
  • Internal Assessor, Thesis "Moderator Role of Value-Added Intellectual Capital between Electronic Human Resource Management (e-HRM) and Financial Performance in Malaysian Public Listed Companies", 22/07/2022 to 22/07/2022, University, (Internal Assessor)
  • Internal Examiner, Thesis "Work from home. Measuring employee satisfaction between work-life balance and work stress: study on shared service centre (SSC) employees in Malaysia", 24/06/2022 to 24/06/2022, University, (Internal Examiner)
  • Internal Examiner, Thesis "The antecedents that affects the subjective wellbeing of accountants in Malaysia: job demand resources model", 24/06/2022 to 24/06/2022, University, (Internal Examiner)
  • Interna Examiner, Thesis " Reverse knowledge transfer in knowledge intensive business services(KIBS) in Malaysia and the effects on foreign subsidiary performance", 01/05/2022 to 30/06/2022, University, (Internal Examiner)
  • Internal Examiner, Thesis " Reverse knowledge transfer in knowledge intensive business services(KIBS) in Malaysia and the effects on foreign subsidiary performance", 01/05/2022 to 30/06/2022, University, (Internal Examiner)
  • Internal Assessor, Thesis "Turning blindspots into hotspots: Malaysia's locational attractiveness as shared services hub in the new norm", 08/02/2022 to 08/02/2022, University, (Internal Assessor)
  • Internal Assessor, Thesis "Effects of dynamic capability, ambidextrous innovation, social networks on firm performance among China's high-tech enterprises: a moderated-mediated model", 08/02/2022 to 08/02/2022, University, (Internal Assessor)
  • Speaker - Cross-Cultural Communications and Disruptive Change, 07/12/2021 to 07/12/2021, International, (Panelist/Moderator)
  • Internal Examiner, Thesis "The influence of acdemic and social integration on intent to persist among reserve officer training unit's cadet", 01/10/2021 to 09/02/2022, University, (Internal Examiner)
  • Trainer - Gelagat Organisasi: Memacu Kecemerlangan Organisasi, Bahagian Pembangunan Insan, Jabatan Pendaftar, UM, 14/09/2021 to 14/09/2021, University, (Mentor)
  • Trainer - Pemantapan Budaya, Nilai, Dan Etika Dalam Perkhidmatan, Bahagian Pembangunan Insan, Jabatan Pendaftar, UM, 08/09/2021 to 08/09/2021, University, (Mentor)
  • Trainer - (Modul 1 - Part 2) Driver Vision - Balancing Explorative and Exploitative Behaviours, Strategic Global Manager Programme (SGMP) 2021, Panasonic Malaysia Sdn Bhd, 02/09/2021 to 02/09/2021, National, (Mentor)
  • Trainer - (Modul 1 - Part 1) Driver Vision - Balancing Explorative and Exploitative Behaviours, Strategic Global Manager Programme (SGMP) 2021, Panasonic Malaysia Sdn Bhd, 01/09/2021 to 01/09/2021, National, (Mentor)
  • External Examiner for Thesis "Persepsi Pelancong Malaysia Terhadap Thailand Sebagai Destinasi Pilihan Utama", 19/07/2021 to 19/07/2021, University, (External Examiner)
  • Internal Examiner, Thesis "The Influence of Leadership on Job Satisfaction among Generation Y (Gen Y) in Malaysia", 06/07/2021 to 06/07/2021, University, (Internal Examiner)
  • Internal Examiner, Thesis "An Autoethnographic Report On Factors That Influence Work-Life Balance And Career Development In The Career Of A Middle-Age Chinese Man", 06/07/2021 to 06/07/2021, University, (Internal Examiner)
  • Trainer - Business Plan - TNC(P) Unit Pembangunan Perniagaan, 25/06/2021 to 25/06/2021, University, (Mentor)
  • External Examiner - PhD, Zhu Simeng (110040805), 10/05/2021 to 10/06/2021, National, (External Examiner)
  • Panelist - Astro Awani - Crash Course on Disruption: Is the Current Curricular System Preparing Students for a 'Next Normal' Work Environment, 24/02/2021 to 24/02/2021, National, (Panelist/Moderator)
  • Internal Assessor, Thesis "The Influence of Artificial Intelligence in Human Resources Management Practices on theRelationship between Intellectual Capital Efficiency and Organizational Financial Performance", 26/01/2021 to 26/01/2021, University, (Internal Assessor)
  • Internal Assessor, Thesis "Influence of Ambidextrous Strategic Orientation on Firm Performance", 25/01/2021 to 25/01/2021, University, (Internal Assessor)
  • Internal Assesor, Thesis "The Cultural Dimensions of Individualism And Collectivism And Its Influence on the Strategic Management Process: Case Studies of Malaysian Pharmaceutical Companies", 25/01/2021 to 25/01/2021, University, (Internal Assessor)
  • Evaluation Activity
    (Activity),(Duration),(Category)
  • External examiner for doctoral candidate, Chu Simeng (110040805), Centre of Postgraduate Studies and Professional Development, Limkokwing University of Creative Technology, 2021 to 2021 (Thesis)
  • External examiner for doctoral candidate, Mohd Faeez Saiful Bakhtiar, Faculty of Hotel and Tourism Management, UiTM, 2020 to 2020 (Thesis)
  • Internal Examiner for Doctoral Student, Husam Mohammed Kamil Alhaboose (CHA 160009), The Effects of Ethical Leadership, Ethical Climate and Organization Justice on Employees' Ethical Behavior: Empirical Study of Employees in Iraqi Organizations, 2019 to 2019 (Thesis)
  • External examiner for Masters thesis Mohd Farih Mat Yasin (2013548863), Blue Ocean Strategy, Environmental Variables and Performance of Four & Five Stars Hotel in Kuala Lumpur, Selangor, & Putrajaya, Malaysia (Fakulti Pengurusan Hotel & Pelancongan, UiTM), 2017 to 2017 (Thesis)
  • Expert Linkages
    (Linkages Description),(Organisation),(Duration of Involvement),(Level)
  • Industry 4ward Summit, Oct 30th, 2019 - Ministry of International Trade and Industry (MITI), Ministry of International Trade and Industry (MITI), 2019 (National)
  • MIMOS - UM Collaboration, Aug 2019, MIMOS Malaysia, 2019 (National)
  • Maritime Institute Malaysia (MIMA) - Consultation , Maritime Institute Malaysia (MIMA), 2019 (National)
  • International Greentech & Eco Products Exhibition & Conference Malaysia, 11th Oct, 2019, www.igem.my, 2019 (National)
  • MoU - Centre for Research in Industry 4.0 (CRI4.0) and Texas Instruments, Centre for Research in Industry 4.0 (CRI4.0), 2019 (National)
  • Islam and Disruptive Technologies - IKIM National Colloquium Series on Islamic Understanding Oct 22, 2019, IKIM, 2019 (National)
  • Trainer for International Study Tour Training Programme: Faculty Development Programme in Management (FDP) for the Delegates from Ministry of Industries - Government of Bangladesh, UMCCED, 2019 (International)
  • Faculty Development Programme in Management (FDP) for the Delegates from Ministry of Industries Government of Bangladesh, UMCCED - Skills and Education Enhancement Division, 2019 (International)
  • Aston Alumni Motivation Talk on 26th April 2019, Aston University Alumni, 2019 (International)
  • LIMA 2019 - Exhibitor, Centre of Research in Industry (CRI) 4.0, UM, 2019 (International)
  • Middle-Management Development Programme (MMDP) - 2019, Panasonic, Malaysia, 2019 (National)
  • Organizer/Coordinator - Talk by Tengku Zafrul, The Future of Banking is Now - March, CIMB Bank Berhad, 2019 (National)
  • Middle Management Development Programme (MMDP) - July, Panasonic, Malaysia, 2018 (National)
  • Middle-Management Development Programme (MMDP) - Nov, Panasonic, Malaysia, 2018 (National)
  • Middle Management Development Programme (MMDP) - May, Panasonic Malaysia, 2018 (National)
  • Academic/Technical Contribution
    (Activity),(Organisation),(Duration),(Role)
  • Panel for Astro Awani (Live Webinar) Crash Course on Disruption: Is the Current Curricular System Preparing Students for a 'Next Normal' Work Environment? (Feb 24, 2021), Astro, 2021 - 2021 (Expert Panel)
  • Trainer - Bespoke Social Media 2.0 Workshop for Research Cluster, UM, University Malaya, 2020 - 2020 (Consultant )
  • Facilitator for Panasonic Management (M) Sdn. Bhd., Strategic Global Manager Programme , Panasonic Management (M) Sdn Bhd, 2020 - 2020 (Expert Advisor)
  • Speaker - Faculty of Science(UM) Strategic Plan Workshop (20th Jan, 2020), Faculty of Science, 2020 - 2020 (Expert Advisor)
  • Bespoke Social Media Design Workshop, Dec 10, 2019, UM Research Cluster Coordinator Office, 2019 - 2019 (Expert Advisor)
  • Hayes (2019) PROCESS V3.1 Macro Workshop: Regression, Moderation and Mediation Analysis and Its Interpretation & SPSS with syntax, UMGSB - Research & Development Unit, 2019 - 2019 (Expert Advisor)
  • LIMA 2019 - AIR4S Toolkit for Industry 4.0 Adoption in Aerospace, Mar 26-30, 2019, https://www.limaexhibition.com/, 2019 - 2019 (Consultant )
  • Hayes (2018) PROCESS v3.1 workshop: Moderation, Mediation and Its Interpretation, UMGSB -Research & Development Unit, 2018 - 2018 (Expert Advisor)
  • AWARD AND STEWARDSHIP
    (Name of Award/Stewardship),(Awarding Institution),(Year Awarded),(Type of Award)
    • Expert Advisor - Majlis Daerah Kerian, Majlis Daerah Kerian, 2022 (GENERAL ACHIEVEMENTS)
    • Expert Panel - Astro Awani LINC (Crash Course on Disruption), Astro Awani LINC, 2021 (GENERAL ACHIEVEMENTS)
    • Expert Panel - Certification for Chartered Management Institute (UK) in UMGSB, UM FPP, 2021 (GENERAL ACHIEVEMENTS)
    • Expert Advisor - UPUM, UM , 2021 (GENERAL ACHIEVEMENTS)
    • Expert Advisor - UM CCO, UM Corporate Communications Office, 2021 (GENERAL ACHIEVEMENTS)
    • Expert Panel - HumanCapient Consulting Sdn Bhd, HumanCapient Consulting Sdn Bhd, 2021 (GENERAL ACHIEVEMENTS)
    • CERTIFICATE OF EXCELLENT SERVICE, University of Malaya, 2020 (CERTIFICATE)
    CONSULTANCY PROJECT
    (Project title),(Organisation),(Duration),(Role),(Level)
    • Kajian Penyediaan Blueprint Pendigitalan Perkhidmatan KPDNHEP Secara End-to-End dan Big Data, Kementerian Perdagangan Dalam Negeri Dan Hal Ehwal Pengguna (KPDNHEP), 15/08/2021 to 14/06/2022, Consultant (National)
    • Customer Experience Framework Workshop 4: Strategic Customer Experience Roadmap, Kumpulan Wang Persaraan (KWAP), 12/09/2015 to 12/09/2015, Consultant (National)
    • Customer Experience Framework Workshop 3: Strategic Customer Engagement, Kumpulan Wang Persaraan (KWAP), 29/08/2015 to 29/08/2015, Consultant (National)
    • Customer Experience Framework Workshop 2: Reconstructing Service Concept, Kumpulan Wang Persaraan (KWAP), 15/08/2015 to 15/08/2015, Consultant (National)
    • Customer Experience Framework Workshop 1: Service Innovation, Kumpulan Wang Persaraan (KWAP) , 01/08/2015 to 01/08/2015, Consultant (National)
    • Development of Data-Centric Aero-Manufacturing Supply Chain, Aerospaca Malaysia Innovation Centre, 01/12/2018 to 01/12/2019 (National)
    • Study of the Readiness of Malaysian Accommodation towards Shariah-Compliance, Islamic Tourism Centre, 01/12/2015 to 01/12/2016 (National)
    • Profiling Mosques with Tourism-Related Attractions within the Tourism Corridors in Malaysia, Islamic Tourism Centre, 01/12/2017 to 01/12/2018 (National)
    • Study on the Readiness of Malaysia Accomodation towards Shariah-Compliance , Islamic Tourism Center, Ministry of Tourism and Culture, 01/12/2015 to 01/12/2016 (National)
    • Recommended Retail Price in Malaysia , Ministry of Domestic Trade and Consumer Affairs, 01/04/2005 to 01/04/2005 (National)
    • Evaluation of Training Effectiveness in ANGKASA , ANGKASA , 01/04/2015 to 01/04/2015 (National)
    • Detailed Study on Consumer Behavior towards Electricity Consumption and End Uses of Electricity in the Industrial Sector, Tenaga National Berhad, 01/04/2005 to 01/04/2006 (National)
    • Malaysia SMI Competitiveness, Ministry of Domestic Trade and Consumer Affairs, 01/04/2005 to 01/04/2006 (National)
    • Huggies Magic Moments Promotion, Roadshow. , Kimberly Clark Trading (M) Sdn Bhd, 01/04/2002 to 01/04/2002 (National)
    • Brylcreem Boyz Have You Got it Contest, Sara Lee Malaysia Sdn Bhd, 01/10/2002 to 01/10/2002 (National)
    • First BonusLink Family Carnival, Exhibition , BonusKad Sdn Bhd, 01/04/2002 to 01/04/2002 (National)
    • Kao Being A Woman Competition , Kao (Malaysia) Sdn Bhd, 01/10/2002 to 01/10/2002 (National)
    • RHB-Open House at Chinoz, Suria KLCC, RHB Bank , 01/10/2001 to 01/10/2001 (National)
    • Second Bonuslink Family Carnival , BonusKad Sdn Bhd, 01/10/2005 to 01/10/2006 (National)
    PAPER PRESENTED
    (Title),(Event),(Date Presented),(Organiser),(Level)
    INVITED SPEAKER
  • A Step Forward into Events Industry, Excelsior 2014: A Step Forward into Events Industry, 11/11/2015 to 11/11/2014, Taylors University (University)
  • Event Management: The Bonuslink Family Carnival 2005, Advertising and Communication's Week, Taylors College, 13/06/2006 to 13/06/2006, Taylors College  (University)
  • Employee and Organization and Service Management , Service Management Workshop , 06/10/2005 to 07/10/2005, Federal Department of Town and Country Planning, Ministry of Housing and Local Government (Others)
  • POSTER PRESENTER
  • Mohtar, M., Ghazali, E. M., Taha, A. Z. & Mutum, D. S. (2019, November). Customer Re-patronage Intention in Stores Carrying Halal Products through Store Personalities., UM Halal Community Day 2019, University of Malaya, 02/12/2019 to 02/12/2019, UMHRC (National)
  • PRESENTER
  • The effect of user toolkits on innovation capability and co-creation: An empirical study of Malaysian manufacturers, Australian and New Zealand Academy of Management (ANZAM) 2017, 06/12/2016
  • Determinants of Organizational Characteristics on Human Resource Practices: Evidence of Hotels in Malaysia, International Conference on Business and Environmental Sustainability 2014: Challenges for Innovation, Management and Entrepreneurship, 08/01/2014 to 10/01/2014, Conference of the Academy for Global Business Advancement (AGBA (International)
  • Purchase behavior of tourism services among the disabled community in Klang Valley, Malaysia, Atlas Asia-Pacific Conference 2006, Tourism After Oil, 03/12/2006 to 05/12/2006
  • Tourism and the Disability: an Exploratory Study of Travel Motivation, Destination Preferences and Travel Difficulties among the Disabled Tourists in Kuala Lumpur, ATLAS Africa Conference 2004 Leadership, culture and knowledge: Gateway to sustainable tourism , 29/09/2004 to 01/10/2004
  • Tourism and the disabled in Malaysia, TEAM tourism conference , 10/10/2003 to 11/10/2003
  • Residents Perception towards Tourism Impact in Kuala Selangor, 2nd Tourism and Hospitality Educators National Conference, 10/10/2003 to 11/10/2003
  • Impact of Tourism Development on the Community, 1st International Conference on Business & Economics , 10/07/2003 to 12/07/2003
  • Social Perspective of Tourism Development , 1st International Conference of the Asian Academic of Applied Business, 10/07/2003 to 12/07/2003
  • OTHERS
  • Problems of Homelessness what should and can we do about it? , Seminar on Homelessness: Nature, Causes, Implications and Solutions., 22/10/2014 to 22/10/2014, Faculty of Business and Accountancy, University Malaya (National)
  • Brand personality dimensions and traits in Malaysia, 47th Academy of Marketing Conference, 7-10 July, 2013, 08/07/2013 to 11/07/2013, Academy of Marketing Conference (International)