Curriculum Vitae

DR. AZNI ZARINA BINTI TAHA

Senior Lecturer
  • Department of Management & Marketing
    Faculty of Business and Economics
  • aznitaha
  • 0379673800

BIOGRAPHY

Dr. Azni Zarina Taha (PhD, Aston University) serves as the Executive Director of UMGiving at Universiti Malaya, where she combines her academic foundation in organization and strategy with her extensive consultancy experience. Prior to this post, she was the Executive Director for Universiti Malaya Center for Continuing Education (UMCCed) and Deputy Director for UMConsult. Holding a PhD in strategy and organizational change, an MBA from Universiti Malaya, and a BSc from the University of Missouri, Dr. Azni is well-regarded for her contributions to management education and strategic development.

In her academic role, Dr. Azni teaches corporate strategy and most management-related subjects, integrating academic theory with insights from her consultancy projects. Some of the management-related subjects include, change management in disruptive times, sustainable service innovations, performance management, international business, and training management. She has successfully completed supervising four (4) PhD students. She has published in several refereed and index journals, including Operations Management Research and Tourism Management. 

She has delivered tailored training programs for organizations such as Panasonic Malaysia, the Malaysia Armed Forces, and Infineon Technologies, empowering these teams with advanced strategic skills. She has also conducted international training programs for Aoyama Business School (Japan), Kyoto Institute of Technology (Japan), Aston University (UK), and the University of Technology and Applied Sciences (Oman). 

As a consultant, Dr. Azni has advised high-profile organizations across sectors. Her consultancy work with the Ministry of Rural and Regional Development, the Ministry of Economy, the Ministry of Domestic Trade and Cost of Living (KPDN), and the Malaysia External Trade Development Corporation (MATRADE) highlights her commitment to supporting Malaysia’s economic and industrial advancements. Other notable projects include developing a strategic customer service roadmap for Kumpulan Wang Amanah Pekerja (KWAP), profiling mosques as tourism attractions for the Islamic Tourism Centre (ITC), and creating the Aerospace Industry 4.0 Readiness Index (AIR4S).

ACADEMIC QUALIFICATION

  • Doctoral Degree (PhD), (Strategic Management)
    Aston University, Birmingham, UK
  • MBA, (Business Administration)
    Universiti Malaya (UM)
  • BSC, (PENGURUSAN TAMAN DAN REKREASI)
    University of Missouri, Columbia

WORKING EXPERIENCE

  • 10 Sep 2021-
    Pensyarah Kanan
    Jabatan Pengurusan & Pemasaran, Fakulti Perniagaan dan Ekonomi

ADMINISTRATIVE DUTIES

  • Executive Director
    01 Oct 2024 - present (UM Giving, Bursar)
  • Quality Assurance Executive
    17 May 2024 - 17 May 2027 (University Malaya)
  • Committee, "Working Committee MBA Program Curriculum Review "
    01 Mar 2024 - 28 Feb 2026 (Deputy Dean (Postgraduate) Office, Faculty of Business and Economics)
  • Postgraduate Degree Committee
    23 Jan 2024 - 22 Jan 2026 (Department of Management & Marketing, Faculty of Business and Economics)
  • Executive Director
    06 Feb 2024 - 30 Sep 2024 (Office of The Executive Director, University Malaya's Centre for Continuing Education (Umcced))
  • Deputy Director
    16 Mar 2022 - 15 Mar 2024 (Consultancy Centre, Deputy Vice-Chancellor (Development))
  • Committee, MMkt Curriculum
    10 Dec 2021 - 09 Dec 2024 (Deputy Dean (Postgraduate) Office, Faculty of Business and Economics)
  • Committee, DMgt Curriculum
    10 Dec 2021 - 09 Dec 2024 (Deputy Dean (Postgraduate) Office, Faculty of Business and Economics)
  • Committee, PhD Curriculum
    10 Dec 2021 - 09 Dec 2024 (Deputy Dean (Postgraduate) Office, Faculty of Business and Economics)
  • Interview Panelist, UG Programmes 2024/2025
    10 Jun 2024 - 12 Jul 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • Task Force Member
    07 Mar 2024 - 06 Jul 2024 (University Malaya)
  • UM Corporate Brand Management / Corporate Identity Manual
    01 Jun 2021 - 31 Dec 2023 (University Malaya)
  • Committee, Universiti Malaya Quality Excellence Index (UMQEI)
    22 Nov 2023 - 24 Nov 2023 (University Malaya)
  • Internal Auditor, FBE
    26 Oct 2021 - 25 Oct 2023 (Department of Management & Marketing, Faculty of Business and Economics)
  • Programme Coordinator - Master of Management
    01 Oct 2021 - 30 Sep 2023 (Department of Management & Marketing, Faculty of Business and Economics)
  • Academic Advisor
    02 Sep 2020 - 01 Sep 2023 (Department of Business Strategy and Policy, Faculty of Business & Accountancy)
  • Task Force Member
    08 Jun 2023 - 15 Jun 2023 (Department of Management & Marketing, Faculty of Business and Economics)
  • Task Force Leader
    26 Sep 2022 - 25 Mar 2023 (University Malaya)
  • Committee, Certification for Chartered Management Institute (UK)
    25 Jan 2021 - 24 Jan 2023 (Deputy Dean (Postgraduate) Office, Faculty of Business and Economics)
  • Task Force Member
    13 Jun 2022 - 15 Jun 2022 (Department of Management & Marketing, Faculty of Business and Economics)
  • Task Force 1.2 Professional Service and Consultancy (UM Transformation Framework - Theme 1, Champion New Governance and Business Model)
    11 May 2021 - 31 Dec 2021 (University Malaya)
  • Exhibitor, UM Virtual Open Day, Feb 27-28, 2021
    27 Feb 2021 - 28 Mar 2021 (University Malaya)
  • Committee Member of UM Centre for Research in Industry 4.0
    01 Jan 2020 - 31 Dec 2020 (University Malaya)
  • Faculty representative (MM Coordinator) - AACSB CIR Session 2020
    09 Nov 2020 - 10 Nov 2020 (University Malaya)
  • Faculty Internal Auditor
    10 Nov 2017 - 09 Nov 2020 (Department of Business Strategy and Policy, Faculty of Business & Accountancy)
  • Coordinator
    18 Sep 2017 - 17 Sep 2020 (Department of Business Strategy and Policy, Faculty of Business & Accountancy)
  • Head of Unit
    09 Jan 2017 - 08 Jan 2020 (Graduate Business School, Faculty of Business & Accountancy)
  • Supervisor for Industrial Training, Sem 1, 2019/2020
    01 Nov 2019 - 13 Dec 2019 (Department of Business Strategy and Policy, Faculty of Business & Accountancy)
  • Coordinator - Talk by Tengku Zafrul (CIMB) - The Future of Banking is Now
    27 Jul 2019 - 27 Jul 2019 (Department of Business Strategy and Policy, Faculty of Business & Accountancy)
  • Academic Advisor
    04 Sep 2017 - 28 Jun 2019 (Department of Business Strategy and Policy, Faculty of Business & Accountancy)
  • Supervisor
    06 May 2019 - 26 Jun 2019 (Department of Business Strategy and Policy, Faculty of Business & Accountancy)
  • Interviewer for Undergraduate Programme Admission
    11 Jun 2019 - 14 Jun 2019 (Department of Business Strategy and Policy, Faculty of Business & Accountancy)
  • Management Training
    04 Aug 2014 - 16 Feb 2015 (University Malaya)
  • Accreditation Committee
    14 Jun 2006 - 14 Mar 2007 (Faculty)
  • Secretariat, 1st UM-FBA Asian Business Conference 2005: Business Practices in the Digital Era
    27 Apr 2005 - 28 Apr 2005 (National)
  • Paper Review Committee; 2nd Tourism and Hospitality Educators National Conference, Intekma Resort, Shah Alam, Selangor Malaysia
    15 Oct 2003 - 18 Oct 2003 (International)

MEMBERSHIPS

  • BETA GAMMA SIGMA, MEMBER
    Since 2014 (International)
  • VICE PRESIDENT, ASTON UNIVERSITY ALUMNI ASSOCIATION MALAYSIA, VICE PRESIDENT
    Since 2018 (National)
  • VICE PRESIDENT, ASTON UNIVERSITY ALUMNI ASSOCIATION MALAYSIA, VICE PRESIDENT
    2022 to 2024 (National)
  • DMGT CURRICULUM COMMITTEE, MEMBER
    2021 to 2024 (University)
  • CENTRE OF ADVANCED MANUFACTURING AND MATERIAL PROCESSING (AMMP), MEMBER
    2021 to 2024 (University)
  • DOUBLE DEGREE MBA (UM) - MSC (UOG) COMMITTEE , MEMBER
    2021 to 2023 (University)
  • EXPERT ADVISOR - UM CORPORATE BRAND MANAGEMENT, MEMBER
    2021 to 2023 (University)
  • TASKFORCE - UMGSB PROFESSIONAL CERTIFICATION - CMI, COMMITTEE MEMBER
    2021 to 2023 (University)
  • FACULTY QUALITY COMMITTEE, COMMITTEE MEMBER
    2020 to 2023 (University)
  • COMMITTEE - DMGT HANDBOOK 2021, MEMBER
    2021 to 2022 (University)
  • INTERVIEW PANEL SESSION 2021/2022, MEMBER
    2021 to 2021 (University)
  • TASKFORCE 1.2 - PROFESSIONAL SERVICES AND CONSULTANCY, MEMBER
    2021 to 2021 (University)
  • COORDINATOR - MASTER OF MANAGEMENT, MEMBER
    2020 to 2021 (University)
  • CENTRE FOR RESEARCH IN INDUSTRY 4.0 (CRI4.0), MEMBER
    2018 to 2020 (University)

AWARD AND STEWARDSHIP

  • Universiti Malaya Top Management Leadership Program
    2025, Akademi Kenegaraan Malaysia (Pejabat Perdana Menteri),  (National)
  • Khidmat Setia 20 Award
    2022, Universiti Malaya
  • Certificate of Excellent Service
    2020, Universiti Malaya

PUBLICATIONS

Article in Journal
WoS
  1. Hossain, Kamal; Che Abdullah, Ahmad Sufian; Mohd Balwi, Mohd Abd Wahab Fatoni; Lubis, Asmuliadi; Azizan, Noor Azlinna; Alam, Mohammad Nurul; Taha, Azni Zarina (2023). Linking entrepreneurial orientation with export performance: mediation effects of multiple differentiation strategies, JOURNAL OF BUSINESS & INDUSTRIAL MARKETING. . doi:10.1108/JBIM-07-2021-0326
  2. Yahuza, M., Bin Idris, M. Y. I., Wahab, A. W. B., Ho, A. T. S., Khan, S., Musa, S. N. B., Taha, A. Z. B. (2020). Systematic Review on Security and Privacy Requirements in Edge Computing: State of the Art and Future Research Opportunities. Ieee Access, 8, 76541-76567. doi: 10.1109/access.2020.2989456
  3. Park, J., Musa, G., Moghavvemi, S., Thirumoorthi, T., Taha, A. Z., Mohtar, M., Sarker, M. M. (2019). Travel motivation among cross border tourists: Case study of Langkawi. Tourism Management Perspectives, 31, 63-71. doi:10.1016/j.tmp.2019.03.004
  4. Wong, B. K. M., Musa, G., Taha, A. Z. (2017). Malaysia my second home: The influence of push and pull motivations on satisfaction. Tourism Management, 61, 394-410.
ESCI
  1. Alagha, Maram; Taha, Azni Zarina Binti; Bin Ismail, Mohd Nazari (2023). Strategic thinking dimensions between Malaysians' and Palestinians' dynamic and complex environment in the banking sector, GLOBAL KNOWLEDGE MEMORY AND COMMUNICATION. . doi:10.1108/GKMC-02-2023-0053
  2. Alagha, Maram; Taha, Azni Zarina Binti; Ismail, Mohd Nazari Bin (2023). COMPARATIVE ANALYSIS OF STRATEGIC THINKING DIMENSIONS AMONG BANKING EXECUTIVES OF A SOUTHEAST ASIAN STABLE EMERGING ECONOMY AND AN ARAB DEVELOPING COUNTRY, JATI-JOURNAL OF SOUTHEAST ASIAN STUDIES. 28(1), 50-75. doi:10.22452/jati.vol28no1.3
  3. Ghazali, Ezlika; Mutum, Dilip; Waqas, Muhammad; Taha, Azni Zarina; Mohtar, Mozard (2022). Factors influencing the potential adoption of portable pork DNA detection device, JOURNAL OF ISLAMIC MARKETING. . doi:10.1108/JIMA-05-2022-0129
  4. Taha, Azni Zarina; Ahmad, Azizah; Mohtar, Mozard; Sulaiman, Ainin (2021). TRAVEL DURING COVID-19 IN MALAYSIA: THE EFFECTS OF COVID-19 RISK KNOWLEDGE, DESTINATION IMAGE AND VALUE, JATI-JOURNAL OF SOUTHEAST ASIAN STUDIES. 26(2), 92-114. doi:10.22452/jati.vol26no2.4
Scopus
  1. Taha A.Z., Mohtar M., Rahman M., Periannan T.M., Jaafar N.I., Seng T.L. (2025). The impact of technology orientation, technology opportunism, and change orientation on the firm operational performance: a moderated-mediation analysis, Operations Management Research. . doi:10.1007/s12063-025-00543-2
  2. Naseer Q., Taha A.Z.B., Hasan H.B.A. (2024). Perceived Entrepreneurial Orientation to Academic Entrepreneurship Intention: An Understanding of an Integrated Model, Pakistan Journal of Life and Social Sciences. 22(2), 9976-9995. doi:10.57239/PJLSS-2024-22.2.00753
  3. Shaharuddina S.S., Mohtar M., Taha A.Z., Husin H. (2024). A Stochastic Frontier Analysis of Cultural Influence and Comprehensive Power of Countries, Pakistan Journal of Life and Social Sciences. 22(1), 751-775. doi:10.57239/PJLSS-2024-22.1.00053
  4. Alagha M., Taha A.Z.B., Ismail M.N.B. (2023). Strategic thinking dimensions between Malaysians and Palestinians dynamic and complex environment in the banking sector, Global Knowledge, Memory and Communication. . doi:10.1108/GKMC-02-2023-0053
  5. Ghazali E., Mutum D., Waqas M., Taha A.Z., Mohtar M. (2023). Factors influencing the potential adoption of portable pork DNA detection device, Journal of Islamic Marketing. 14(10), 2575-2599. doi:10.1108/JIMA-05-2022-0129
  6. Hossain K., Che Abdullah A.S., Mohd Balwi M.A.W.F., Lubis A., Azizan N.A., Alam M.N., Taha A.Z. (2023). Linking entrepreneurial orientation with export performance: mediation effects of multiple differentiation strategies, Journal of Business and Industrial Marketing. 38(9), 1769-1793. doi:10.1108/JBIM-07-2021-0326
  7. Shaharuddin S.S., Mohtar M., Taha A.Z., Husin H. (2023). A Panel Study on the Effects of Cultural Influence and Heritage on Cultural Exports, Pakistan Journal of Life and Social Sciences. 21(1), 499-514. doi:10.57239/PJLSS-2023-21.1.0037
  8. Mohtar M., Taha A.Z., Zakaria Z., Ramli S.Q., Sulaiman A. (2022). Muslim-friendly beauty and wellness framework and measurement, Cogent Social Sciences. 8(1). doi:10.1080/23311886.2022.2127247
  9. Bustaman, H. A., Mohd nor, M. N., Taha, A. Z., & Zakaria, M. (2020). Job seeker attraction to organizational justice mediated by organizational reputation. Cogent Psychology, 7(1). doi: 10.1080/23311908.2020.1816255
  10. Mohtar, M., Taha, A. Z., Ghazali, E., & Radzi, M. M. (2020). Investigating repatronage intention in stores carrying halal products through store personalities. Journal of Islamic Marketing, 11(2), 432-448. doi: 10.1108/JIMA-09-2018-0171
Others
  1. Shaharuddin, S. S., Taha, A. Z., Mohtarc, M., Prihatiningtias, Y. W., & Husin, H. (2024). The moderating effect of cultural influence on governance and the economy. Pakistan Journal of Life and Social Sciences (PJLSS), 22(1). https://doi.org/10.57239/PJLSS-2024-22.1.0059
  2. Shukor, A.A.A., Newaz, M.S., Rahman, M.K. and Taha, A.Z. (2020). Supply chain integration and its impact on supply chain agility and organizational flexibility in manufacturing firms. International Journal of Emerging Markets. Online
  3. Bustaman, H.A., Nor, M.N.M., & Taha, A.Z (2019). Organizational justice, organizational reputation and self-esteem in improving employability in Malaysia, Insight Journal, 4, UiTM
  4. Hasnun A., Nazri, M. Azni Z. (2019). The mediating effects of organizational reputation in predicting job seekers attraction from third-party organizational justice perspective, International Journal of Recent Technology and Engineering (IJRTE), 8(4), 6693-6708.
  5. Nabeel, R., Nazri, M., Azni, Z.T., Saad, M. (2018). Impact of information technology capabilities to firm performance: understanding the mediating role of corporate entrepreneurship in SMEs. Academy of Entrepreneurship Journal, 4 (3), 1-19.
  6. Taha, A. Z., Mohtar, M., & Thirumoorthi, T. (2019). Learned helplessness among visually impaired tourists and their sighted travel companions. TEAM Journal of Hospitality and Tourism, 14(1), 43-49.
  7. Tey, L.S., Nazri, M, & Azni Zarina (2018). The evolution of Islamic management research on innovation. Saudi Journal of Business and Management Studies, 2018; 3(5):506-514.
  8. Musa, G.B., Najmin, S., Thirumoorthi, T, and Taha, A.Z. (2017).Examining visitors experience with Batu Cave, using the four realm experiential theory. International Journal of Tourism Cities. Vol. 3 Issue: 2, pp.105-120, https://doi.org/10.1108/IJTC-10-2016-0037
  9. Tey, L.S. and Taha, A.Z. (2017). Interpartner relation fit, knowledge transfer, and IJVs innovativeness: the Malaysian context. International Journal of Advanced and Applied Sciences, 4(1), 47-54
  10. Awang, K.W., Ishak, N.K., Radzi, S.M., & Taha, A.Z. (2008). Environmental variables and performance: evidence from the hotel industry in Malaysia. International Journal of Economics and Management, 2 (1), 59 - 79.
  11. Musa, G., Taha, A.Z., & Mohezar, S. (2008). Travel behavior among disabled travelers in Malaysia. ASEAN Journal of Hospitality and Tourism, 7(2), 23-33.
Books
  1. Taha, A.Z., Mohtar, M., and Mohamed, S.W. (2025). CFAST Model. Managing Change Successfully during Disruptive Digital Transformation. UMT Press.
  2. Sulaiman, A., Muhamad, R., Jaafar, N. I., Taha, A. Z., Mohtar, M., & Moghavvemi, S. (2017). Muslim-friendly accommodations in Malaysia: Issues and challenges. Kuala Lumpur, MY: Equitable Society Research Cluster.
Chapter in Books
  1. Hussin, H., Sulaiman, A., Taha, A. Z., & Mohtar, M. (2022). COVID-19 pandemic and work from home (WFH): experiences among university staff. In M. R. Islam, S. K. Behera, & L. Naibaho (Eds.), Handbook of Research on Asian Perspectives of the Educational Impact of COVID-19 (pp. 117 137). IGI Global.
  2. Moghavvemi, S., Sulaiman, A., Taha, A., Sukor, M.E. A., Mustapha, M.Z., Mohtar, M., Jaafar, N.I., and Zakaria, S.B. (2021). Factors contributing to mosque tourism in Malaysia. In Md Shariff, N.N. et al. (Eds), Enhancing Halal Sustainability - Selected Papers from the 4th International Halal Conference 2019 (pp 77-86). Gateway East, Singapore: Springer.
  3. Lee. S.T., Tey, L.S., & Taha, A.Z, (2020). Human Resource Management. In M.N.M. Nor & N.M. Mustamil (Eds.), Islamic Perspectives on Business: Concepts and Applications of Islamic Values (pp. 45-79). Tanjong Malim, Perak: Penerbitan UPSI.
  4. Mohtar, M., Taha, A.Z, & Sulaiman, A. (2020). Marketing. In M.N.M. Nor & N.M. Mustamil (Eds.), Islamic Perspectives on Business: Concepts and Applications of Islamic Values (pp. 159-172). Tanjong Malim, Perak: Penerbitan UPSI.
  5. Taha, A.Z, Sulaiman, A., & Mohtar, M. (2020). Accommodation. In M.N.M. Nor & N.M. Mustamil (Eds.), Islamic Perspectives on Business: Concepts and Applications of Islamic Values (pp. 127-158). Tanjong Malim, Perak: UPSI Press.
  6. Taha, Azni Zarina, and Ng, Chisty Yen Nee (2019), Service quality and gastronomy. In S.K Dixit (ed), The Routledge Handbook of Gastronomic Tourism, (pp. 99-115): London: Routledge
  7. Taha, A.Z., Mohtar, M., Musa, G. And Thirumoorthi, T. (2016) Destination image and travel constraints: perspectives of disabled tourists and travel companions. In Ainin Sulaiman (Ed), Moving Towards an Equitable Society, pp. 139-160, Kuala Lumpur; University of Malaya Press.
  8. Butler, M.J.R. & Taha (2008). Strategic HRM: building research-based practice. In P. Dibben, E. Hollings, C. Hook, V. Priola & J. Sinclair (Eds.), Strategic Human Resource Management (pp. 33-62). London, UK: CIPD.
Article in Proceeding
  1. Ripan Kumar Saha, Sharan Kaur Garib Singh, Tey Lian Seng, Azni Zarina Taha, (2017). The effect of user toolkits on innovation capability and co-creation: An empirical study of Malaysian manufacturers. ANZAM 2017, Queensland University of Technology, Brisbane, Australia, 6-. 9 Dec 2016, 1-23.
  2. Mohtar, M., Taha, A.Z., Mutum, D. and Ghazali, E. (2013). Brand Personality Dimensions and Traits in Malaysia. In proceedings of the Academy of Marketing Annual Conference 2013, 8-11 July 2013, Cardiff, UK.

RESEARCH PROJECT

National
  1. 2023 - 2026, Fundamental Research Grant Scheme (FRGS)
    Developing Green Innovation Strategy Framework For Sustainable Innovation: Case Of Malaysian Manufacturing Firms ( Co-Researcher)
  2. 2023 - 2025, University Grant Research Program - Research Cluster
    Wp3: Risk And Resiliency: Impacts Of Climate And Environmental Changes On Mah Meri Community In Pulau Ketam, Selangor ( Co-Researcher)
  3. 2023 - 2025, Government Agency
    Risiko Rasuah Dalam Sektor Pelancongan Di Malaysia ( Co-Researcher)
  4. 2021 - 2024, Others MOHE - Top 100 (IIRG)-SAH
    Application Of Emerging Technologies As Educational Tourism To Promote Cultural And Natural Heritage Conservation ( Co-Researcher)
  5. 2019 - 2023, Others MOHE - Top 100 (IIRG)-IISS
    Aerospace Smes Strategic Roadmap Orientation And Supply Chain Ecosystem Readiness Towards Adoption Of I4.0 Technologies ( Principal Investigator(PI))
  6. 2019 - 2022, Others MOHE - Top 100 (IIRG)-IISS
    Technological Adoption Of Ir4.0 Practices In Biogas Production ( Co-Researcher)
  7. 2019 - 2022, Others MOHE - Top 100 (IIRG)-SAH
    Market Acceptance And Adoption Of Swine Dna Detection In The Halal Supply Chain ( Co-Researcher)
  8. 2019 - 2021, Government Agency
    Centre For Reseach In Industry 4.0 (cr14.0) ( Co-Researcher)
  9. 2020 - 2021, Covid-19 Special Research Grant
    Covid 19: Mental Wellbeing For Community ( Co-Researcher)
  10. 2016 - 2018, Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)
    Accommodation From Islamic Perspective ( Principal Investigator(PI))
  11. 2016 - 2018, Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)
    Islamic Perspectives In Human Resource Management ( Co-Researcher)
  12. 2013 - 2016, Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)
    Accessibillity Readiness To Host Tourism For Persons With Disabilities ( Principal Investigator(PI))
  13. 2023 - 2024, Risiko Rasuah Dalam Sektor Pelancongan
    Exploring the corruption risk areas within the tourism industry in Malaysia from the perspectives of the stakeholders, Suruhanjaya Pencegahan Rasuah Malaysia (SPRM) ( Co-Researcher)
  14. 2019 - 2021, Geran Penyelidikan Universiti Malaya (UMRG)
    Interorganizational ambidexterity aerospace and automotive vendors adoption of I4.0 ( Principal Investigator(PI))
  15. 2019 - 2021, Geran Penyelidikan Universiti Malaya (UMRG)
    Aerospace SMEs strategic road map orientation and supply chain ecosystem readiness towards adoption of I4.0 technologies ( Principal Investigator(PI))
  16. 2019 - 2021, QSR Brands (M) Holding Berhad
    Halal supply chain: current practices and the adoption of IR4.0 technology ( Principal Investigator(PI))
  17. 2019 - 2021, QSR Brands (H) Malaysia Berhad
    Service employee image congruency with Halal fast food restaurant brand ( Consultant)
  18. 2019 - 2019, Islamic Tourism Research Grant 2019 (ITC-MOTAC)
    Brand personality congruency between UNESCO world heritage sites and mosques in Penang and Melaka ( Consultant)
  19. 2019 - 2019, Islamic Tourism Research Grant 2019 (ITC-MOTAC)
    Religiosity and spirituality in selecting Muslim friendly hotel category ( Principal Investigator(PI))
  20. 2011 - 2013, Geran Penyelidikan Universiti Malaya (UMRG)
    Accessibility readiness to host tourism for persons with disabilities ( Principal Investigator(PI))
  21. 2010 - 2012, Economic and Social Research Council Grant
    Transformation Project ( Consultant)
International
  1. 2017 - 2017, Knowledge Transfer Programme (KTP)
    Cross border relationship in Asia ( Principal Investigator(PI))
University
  1. 2024 - 2025, University Grant
    CFAST ? Managing Change Successful during Digital Transformation ( Principal Investigator(PI))
  2. 2022 - 2022, University Grant
    Kajian Perancangan Penggantian Dan Kompetensi Kepimpinan Universiti Malaya ( Co-Researcher)

CONSULTANCY PROJECT

  • Program Latihan Konsep Kampung Pintar (Smart Village) Daripada Perspektif Negara Jepun, Kementerian Kemajuan Desa dan Wilayah
    23 Oct 2024 - 30 Apr 2025 (National)
  • Facilitator, Aoyama Business School (Japan) Summer Programme, Centre of Business Excellence, Project Leader/Lead Consultant
    28 Aug 2024 - 28 Aug 2024 (International)
  • Harmonisation of R&D and C&I Ecosystem in Malaysia Decoding The Ecosystem for Effective Transformation of The Malaysia Economy, Ministry of Economy
    31 Oct 2023 - 30 Apr 2024 (National)
  • Executive Development Programme (Edp) - Modul 3, Entrepreneurship Spirit, Infineon Technologies (Penang) Sdn Bhd
    06 May 2024 - 10 May 2024 (National)
  • Middle Management Development Programme (Mmdp) - Infineon Technologies (Malaysia) Sdn Bhd, Infineon Technologies (Malaysia) Sdn Bhd
    19 Jan 2024 - 17 May 2024 (National)
  • Fasilitator Bagi Executive Development Programme (Edp) - Modul 3 Infineon Technologies (Kulim) Sdn Bhd, Infineon Technologies (Kulim) Sdn Bhd
    12 Jun 2024 - 16 Jun 2024 (National)
  • Consultant/Manager, Mastering Business Advancement Program, "Business Model, Business Strategy and Positioning", Finsource Sdn Bhd
    04 Jul 2024 - 04 Jul 2024 (National)
  • Professional Development (Mastering Business Advancement), Finsource Sdn Bhd
    04 Jul 2024 - 12 Jul 2024 (National)
  • Fasilitator Bagi Summer Program Untuk Aoyama Business School (Japan), Centre of Business Excellence
    28 Aug 2024 - 28 Sep 2024 (University)
  • 2024 - Middle Management Development Program (Mmdp) - Strategic Proposal, Infineon Technologies (Malaysia) Sdn Bhd
    27 Sep 2024 - 17 Oct 2024 (National)
  • Middle Management Development Programme (Mmdp) - Modul 6 Strategic Decision Mindset, Panasonic Industrial Devices (Malaysia) Sdn Bhd (PIDMY)
    04 Dec 2024 - 10 Dec 2024 (National)
  • Kajian Pendigitalan Aktiviti Promosi Eksport Bagi Pembangunan Integrated Trade Event Platform (Itep), Perbadanan Pembangunan Perdagangan Luar Malaysia(MATRADE), Consultant
    20 Jan 2023 - 19 Sep 2023 (National)
  • Module 3, Summer Programme 2023 for Aoyama Business School, Japan - Cbe (Fbec), Aoyama Business School, Japan
    06 Sep 2023 - 06 Sep 2023 (International)
  • Module 1 Strategic Global Manager Programme (Sgmp) 2023, Panasonic Malaysia Sdn Bhd - Cbe, Panasonic Malaysia Sdn Bhd
    12 Sep 2023 - 12 Sep 2023 (National)
  • Module 6 Middle Management Developement Programme (Mmdp) 2023 for Panasonic Industrial Devices Malaysia Sdn Bhd - Cbe(Umgsb, Panasonic Industrial Devices Malaysia Sdn Bhd
    21 Sep 2023 - 07 Oct 2023 (National)
  • Study of Economic Development Program for Mrt3 Projects, Mahligai E&C Sdn Bhd, Consultant
    01 Jul 2022 - 30 Sep 2022 (National)
  • Study On The Preparation of An End-to-End and Big Data Digitization Blueprint for Kpdnhep Services, Ministry of Domestic Trade and Consumer Affairs, Consultant
    01 Oct 2021 - 30 Jun 2022 (National)
  • Kajian Penyediaan Blueprint Pendigitalan Perkhidmatan Kpdnhep Secara End-to-End dan Big Data, Kementerian Perdagangan Dalam Negeri Dan Hal Ehwal Pengguna (KPDNHEP), Consultant
    15 Aug 2021 - 14 Jun 2022 (National)
  • Development of Data-Centric Aero-Manufacturing Supply Chain, Aerospaca Malaysia Innovation Centre
    01 Dec 2018 - 01 Dec 2019 (National)
  • Profiling Mosques With Tourism-Related Attractions Within The Tourism Corridors in Malaysia, Islamic Tourism Centre
    01 Dec 2017 - 01 Dec 2018 (National)
  • Study of The Readiness of Malaysian Accommodation Towards Shariah-Compliance, Islamic Tourism Centre
    01 Dec 2015 - 01 Dec 2016 (National)
  • Study On The Readiness of Malaysia Accomodation Towards Shariah-Compliance, Islamic Tourism Center, Ministry of Tourism and Culture
    01 Dec 2015 - 01 Dec 2016 (National)
  • Customer Experience Framework Workshop 4: Strategic Customer Experience Roadmap, Kumpulan Wang Persaraan (KWAP), Consultant
    12 Sep 2015 - 12 Sep 2015 (National)
  • Customer Experience Framework Workshop 3: Strategic Customer Engagement, Kumpulan Wang Persaraan (KWAP), Consultant
    29 Aug 2015 - 29 Aug 2015 (National)
  • Customer Experience Framework Workshop 2: Reconstructing Service Concept, Kumpulan Wang Persaraan (KWAP), Consultant
    15 Aug 2015 - 15 Aug 2015 (National)
  • Customer Experience Framework Workshop 1: Service Innovation, Kumpulan Wang Persaraan (KWAP) , Consultant
    01 Aug 2015 - 01 Aug 2015 (National)
  • Evaluation of Training Effectiveness in Angkasa, ANGKASA
    01 Apr 2015 - 01 Apr 2015 (National)
  • Second Bonuslink Family Carnival, BonusKad Sdn Bhd
    01 Oct 2005 - 01 Oct 2006 (National)
  • Malaysia Smi Competitiveness, Ministry of Domestic Trade and Consumer Affairs
    01 Apr 2005 - 01 Apr 2006 (National)
  • Detailed Study On Consumer Behavior Towards Electricity Consumption and End Uses of Electricity in The Industrial Sector, Tenaga National Berhad
    01 Apr 2005 - 01 Apr 2006 (National)
  • Recommended Retail Price in Malaysia, Ministry of Domestic Trade and Consumer Affairs
    01 Apr 2005 - 01 Apr 2005 (National)
  • Brylcreem Boyz Have You Got it Contest, Sara Lee Malaysia Sdn Bhd
    01 Oct 2002 - 01 Oct 2002 (National)
  • Kao Being a Woman Competition, Kao (Malaysia) Sdn Bhd
    01 Oct 2002 - 01 Oct 2002 (National)
  • First Bonuslink Family Carnival, Exhibition, BonusKad Sdn Bhd
    01 Apr 2002 - 01 Apr 2002 (National)
  • Huggies Magic Moments Promotion, Roadshow., Kimberly Clark Trading (M) Sdn Bhd
    01 Apr 2002 - 01 Apr 2002 (National)
  • Rhb-Open House At Chinoz, Suria Klcc, RHB Bank
    01 Oct 2001 - 01 Oct 2001 (National)

PAPER PRESENTED

INVITED SPEAKER
  1. Trainer, Change and Disruption, Phase 1 Start-Up Apprenticeship Program, Pusat Keusahawanan dan Pembangunan Pelajar (University) (24 Feb 2023 - 24 Feb 2023)
  2. A Step Forward into Events Industry, Excelsior 2014: A Step Forward into Events Industry, Taylors University (University) (11 Nov 2015 - 11 Nov 2014)
  3. Event Management: The Bonuslink Family Carnival 2005, Advertising and Communication's Week, Taylors College, Taylors College  (University) (13 Jun 2006 - 13 Jun 2006)
  4. Employee and Organization and Service Management , Service Management Workshop , Federal Department of Town and Country Planning, Ministry of Housing and Local Government (Others) (06 Oct 2005 - 07 Oct 2005)
ORAL PRESENTER
  1. Brutal architecture and heritage buildings for destination branding in Malaysia: a case study of selected buildings in Universiti Malaya, Malaysia-Brunei Forum 2023 - Resilience and transformation navigating contemporary challenges in Southeast Asia (https://umevent.um.edu.my/mbf2023), Faculty of Social Science, Universiti Malaya (International) (13 Dec 2023 - 14 Dec 2023)
POSTER PRESENTER
  1. Exploring and experiencing the hybrid cultural heritage as tourism product along the Straits of Melaka: selected study of Baba Nyonya of Malaysia and Baba Yaya of Thailand, Malaysia-Brunei Forum 2023 - Resilience and transformation navigating contemporary challenges in Southeast Asia (https://umevent.um.edu.my/mbf2023), Faculty of Social Science, Universiti Malaya (International) (13 Dec 2023 - 14 Dec 2023)
  2. Conservation and preservation of botanical gardens towards enhancing educational tourism in Malaysia: a study of Rimba Ilmu, Universiti Malaya, Malaysia-Brunei Forum 2023 - Resilience and transformation navigating contemporary challenges in Southeast Asia (https://umevent.um.edu.my/mbf2023), Faculty of Social Science, Universiti Malaya (International) (13 Dec 2023 - 14 Dec 2023)
  3. Mohtar, M., Ghazali, E. M., Taha, A. Z. & Mutum, D. S. (2019, November). Customer Re-patronage Intention in Stores Carrying Halal Products through Store Personalities., UM Halal Community Day 2019, University of Malaya, UMHRC (National) (02 Dec 2019 - 02 Dec 2019)
PRESENTER
  1. The effect of user toolkits on innovation capability and co-creation: An empirical study of Malaysian manufacturers, Australian and New Zealand Academy of Management (ANZAM) 2017 (06 Dec 2016)
  2. Determinants of Organizational Characteristics on Human Resource Practices: Evidence of Hotels in Malaysia, International Conference on Business and Environmental Sustainability 2014: Challenges for Innovation, Management and Entrepreneurship, Conference of the Academy for Global Business Advancement (AGBA (International) (08 Jan 2014 - 10 Jan 2014)
  3. Purchase behavior of tourism services among the disabled community in Klang Valley, Malaysia, Atlas Asia-Pacific Conference 2006, Tourism After Oil (03 Dec 2006 - 05 Dec 2006)
  4. Tourism and the Disability: an Exploratory Study of Travel Motivation, Destination Preferences and Travel Difficulties among the Disabled Tourists in Kuala Lumpur, ATLAS Africa Conference 2004 Leadership, culture and knowledge: Gateway to sustainable tourism (29 Sep 2004 - 01 Oct 2004)
  5. Tourism and the disabled in Malaysia, TEAM tourism conference (10 Oct 2003 - 11 Oct 2003)
  6. Residents Perception towards Tourism Impact in Kuala Selangor, 2nd Tourism and Hospitality Educators National Conference (10 Oct 2003 - 11 Oct 2003)
  7. Impact of Tourism Development on the Community, 1st International Conference on Business & Economics (10 Jul 2003 - 12 Jul 2003)
  8. Social Perspective of Tourism Development , 1st International Conference of the Asian Academic of Applied Business (10 Jul 2003 - 12 Jul 2003)
OTHERS
  1. Problems of Homelessness what should and can we do about it? , Seminar on Homelessness: Nature, Causes, Implications and Solutions., Faculty of Business and Accountancy, University Malaya (National) (22 Oct 2014 - 22 Oct 2014)
  2. Brand personality dimensions and traits in Malaysia, 47th Academy of Marketing Conference, 7-10 July, 2013, Academy of Marketing Conference (International) (08 Jul 2013 - 11 Jul 2013)

ACADEMIC/ PROF. SERVICES

Evaluation
  1. (2024) External Examiner, Thesis "The Interactive Effects of Psycap, Strategic Orientation and Perceived Organizational Support On Service Innovation Performance", University, (Internal Examiner)
  2. (2023) Internal Examiner, Thesis "Anti Money Laundering in Investment Banks in Malaysia", University, (Internal Examiner)
  3. (2023) Internal Examiner, Thesis "The Effects of Psychological Factors On Retirement Planning Behavior Among Faculty Members in Chinese Public Universitities: The Roles of Retirement Planning Intention and Financial Risk Tolerance", University, (Internal Examiner)
  4. (2023) Internal Examiner, Thesis "Factors Influencing The Purchase Behaviour of Consumers On Using Community Group Buying Platform : Purchase Intention as a Mediator", University, (Internal Examiner)
  5. (2023) Internal Examiner, Thesis "The Impact of E-Service Quality of E-Wallet to Customer Loyalty in Malaysia (Customer Satisfaction as Mediation)", University, (Internal Examiner)
  6. (2023) Internal Examiner, Thesis "Relationship Between Work Life Balance and Job Satisfaction: a Study On Employees in Klang Valley", University, (Internal Examiner)
  7. (2023) Internal Examiner, Thesis "Determinants of Location Attractiveness for Shared Services Investments in The New Norm", University, (Internal Examiner)
  8. (2023) Internal Examiner, Thesis "Understanding The Impact of Workplace Inclusion and Employees Perceived Work Meaningfulness On Affective Commitment to The Organization", University, (Internal Examiner)
  9. (2023) Internal Examiner, Thesis "The Effect of Employee Empowerment, Teamwork, and Employee Training On Job Satisfaction", University, (Internal Examiner)
  10. (2022) Internal Assessor, Thesis "Gender Quota Policy and Women Leadership in Malaysia: The Moderating Role of Agentic Versus Communal Work Setting", University, (Internal Assessor)
  11. (2022) Internal Assessor, Thesis "Moderator Role of Value-Added Intellectual Capital Between Electronic Human Resource Management (E-Hrm) and Financial Performance in Malaysian Public Listed Companies", University, (Internal Assessor)
  12. (2022) Internal Examiner, Thesis "The Antecedents That Affects The Subjective Wellbeing of Accountants in Malaysia: Job Demand Resources Model", University, (Internal Examiner)
  13. (2022) Internal Examiner, Thesis "Work from Home. Measuring Employee Satisfaction Between Work-Life Balance and Work Stress: Study On Shared Service Centre (Ssc) Employees in Malaysia", University, (Internal Examiner)
  14. (2022) Interna Examiner, Thesis " Reverse Knowledge Transfer in Knowledge Intensive Business Services(Kibs) in Malaysia and The Effects On Foreign Subsidiary Performance", University, (Internal Examiner)
  15. (2022) Internal Examiner, Thesis " Reverse Knowledge Transfer in Knowledge Intensive Business Services(Kibs) in Malaysia and The Effects On Foreign Subsidiary Performance", University, (Internal Examiner)
  16. (2022) Internal Assessor, Thesis "Turning Blindspots Into Hotspots: Malaysia's Locational Attractiveness as Shared Services Hub in The New Norm", University, (Internal Assessor)
  17. (2022) Internal Assessor, Thesis "Effects of Dynamic Capability, Ambidextrous Innovation, Social Networks On Firm Performance Among China's High-Tech Enterprises: a Moderated-Mediated Model", University, (Internal Assessor)
  18. (2022) Internal Examiner, Thesis "The Influence of Acdemic and Social Integration On Intent to Persist Among Reserve Officer Training Unit's Cadet", University, (Internal Examiner)
  19. (2021) External Examiner for Thesis "Persepsi Pelancong Malaysia Terhadap Thailand Sebagai Destinasi Pilihan Utama", University, (External Examiner)
  20. (2021) Internal Examiner, Thesis "An Autoethnographic Report On Factors That Influence Work-Life Balance and Career Development in The Career of a Middle-Age Chinese Man", University, (Internal Examiner)
  21. (2021) Internal Examiner, Thesis "The Influence of Leadership On Job Satisfaction Among Generation Y (Gen Y) in Malaysia", University, (Internal Examiner)
  22. (2021) External Examiner - Phd, Zhu Simeng (110040805), National, (External Examiner)
  23. (2021) Internal Assessor, Thesis "The Influence of Artificial Intelligence in Human Resources Management Practices On Therelationship Between Intellectual Capital Efficiency and Organizational Financial Performance", University, (Internal Assessor)
  24. (2021) Internal Assesor, Thesis "The Cultural Dimensions of Individualism and Collectivism and Its Influence On The Strategic Management Process: Case Studies of Malaysian Pharmaceutical Companies", University, (Internal Assessor)
  25. (2021) Internal Assessor, Thesis "Influence of Ambidextrous Strategic Orientation On Firm Performance", University, (Internal Assessor)
  26. (2021) External examiner for doctoral candidate, Chu Simeng (110040805), Centre of Postgraduate Studies and Professional Development, Limkokwing University of Creative Technology, (External Examiner)
  27. (2020) External examiner for doctoral candidate, Mohd Faeez Saiful Bakhtiar, Faculty of Hotel and Tourism Management, UiTM, (External Examiner)
  28. (2019) Internal Examiner for Doctoral Student, Husam Mohammed Kamil Alhaboose (CHA 160009), The Effects of Ethical Leadership, Ethical Climate and Organization Justice on Employees' Ethical Behavior: Empirical Study of Employees in Iraqi Organizations, (Internal Examiner)
  29. (2017) External examiner for Masters thesis Mohd Farih Mat Yasin (2013548863), Blue Ocean Strategy, Environmental Variables and Performance of Four & Five Stars Hotel in Kuala Lumpur, Selangor, & Putrajaya, Malaysia (Fakulti Pengurusan Hotel & Pelancongan, UiTM), (External Examiner)
Contribution to external organisation
  1. (2025) Facilitator for The Development of Financial Modules Under The Administration and Governance Cluster Workshop, National, (Resource Person)
  2. (2025) Expert Advisor, UPSI Odl (Graduate Certificate in Big Data Analytic), National, (Technical Advisor)
  3. (2025) Expert Panel, Masa Mpdp 2.0 "Accelerating The Business Potentials of Medical Tourism in East Malaysia Regions Through Ir4.0 Technologies", National, (Resource Person)
  4. (2025) Research Collaborator, "Sustainable Social Innovation for Aging Population as Key to Sustainable Tourism", International, (Resource Person)
  5. (2022) Facilitator, Middle Management Development Programme (Mmdp) 2022, National, (Expert Advisor)
  6. (2022) Participant - Umgsb Amba Reaccreditation, International, (Resource Person)
  7. (2022) Facilitator, Middle Management Development Programme (Mmdp) 2022, National, (Expert Advisor)
  8. (2022) Expert Advisor, Kerian (Perak) Smart City, National, (Resource Person)
  9. (2021) Expert Panel, On Air With Change (Humancapient Consulting Sdn Bhd), National, (Resource Person)
  10. (2021) Panel for Astro Awani (Live Webinar) Crash Course on Disruption: Is the Current Curricular System Preparing Students for a 'Next Normal' Work Environment? (Feb 24, 2021), Astro
  11. (2020) Trainer - Bespoke Social Media 2.0 Workshop for Research Cluster, UM, University Malaya
  12. (2020) Facilitator for Panasonic Management (M) Sdn. Bhd., Strategic Global Manager Programme , Panasonic Management (M) Sdn Bhd
  13. (2020) Speaker - Faculty of Science(UM) Strategic Plan Workshop (20th Jan, 2020), Faculty of Science
  14. (2019) Industry 4ward Summit, Oct 30th, 2019 - Ministry of International Trade and Industry (MITI), Ministry of International Trade and Industry (MITI), National
  15. (2019) MIMOS - UM Collaboration, Aug 2019, MIMOS Malaysia, National
  16. (2019) Maritime Institute Malaysia (MIMA) - Consultation , Maritime Institute Malaysia (MIMA), National
  17. (2019) International Greentech & Eco Products Exhibition & Conference Malaysia, 11th Oct, 2019, www.igem.my, National
  18. (2019) MoU - Centre for Research in Industry 4.0 (CRI4.0) and Texas Instruments, Centre for Research in Industry 4.0 (CRI4.0), National
  19. (2019) Islam and Disruptive Technologies - IKIM National Colloquium Series on Islamic Understanding Oct 22, 2019, IKIM, National
  20. (2019) Trainer for International Study Tour Training Programme: Faculty Development Programme in Management (FDP) for the Delegates from Ministry of Industries - Government of Bangladesh, UMCCED, International
  21. (2019) Faculty Development Programme in Management (FDP) for the Delegates from Ministry of Industries Government of Bangladesh, UMCCED - Skills and Education Enhancement Division, International
  22. (2019) Aston Alumni Motivation Talk on 26th April 2019, Aston University Alumni, International
  23. (2019) LIMA 2019 - Exhibitor, Centre of Research in Industry (CRI) 4.0, UM, International
  24. (2019) Middle-Management Development Programme (MMDP) - 2019, Panasonic, Malaysia, National
  25. (2019) Organizer/Coordinator - Talk by Tengku Zafrul, The Future of Banking is Now - March, CIMB Bank Berhad, National
  26. (2019) Bespoke Social Media Design Workshop, Dec 10, 2019, UM Research Cluster Coordinator Office
  27. (2019) Hayes (2019) PROCESS V3.1 Macro Workshop: Regression, Moderation and Mediation Analysis and Its Interpretation & SPSS with syntax, UMGSB - Research & Development Unit
  28. (2019) LIMA 2019 - AIR4S Toolkit for Industry 4.0 Adoption in Aerospace, Mar 26-30, 2019, https://www.limaexhibition.com/
  29. (2018) Middle Management Development Programme (MMDP) - July, Panasonic, Malaysia, National
  30. (2018) Middle-Management Development Programme (MMDP) - Nov, Panasonic, Malaysia, National
  31. (2018) Middle Management Development Programme (MMDP) - May, Panasonic Malaysia, National
  32. (2018) Hayes (2018) PROCESS v3.1 workshop: Moderation, Mediation and Its Interpretation, UMGSB -Research & Development Unit
Contribution to event
  1. (2024) Keynote Speaker, Sustainable Leadership Programme @ Aston Business School, International, (Course Facilitator)
  2. (2024) Strategy Creativity: from Insight to Innovation, University, (Course Facilitator)
  3. (2024) Trainer, Infineon Technologies (Penang) S/B, Executive Development Programme (Edp) - Module 3 (Entrepreneurship Spirit), University, (Panelist/Moderator)
  4. (2024) Invited Guest, University, (Panelist/Moderator)
  5. (2024) Keynote Speaker, "The Second Annual Leadership Forum (Eye On The Future): Financial Sustainability of Universities", International, (Panelist/Moderator)
  6. (2024) Panelist, Youth Empowerment Fair 2024 (Yef2024), National, (Panelist/Moderator)
  7. (2023) Speaker/Panelist, Malaysia Aerospace Research Symposium Myaero Summit 2023, National, (Panelist/Moderator)
  8. (2022) Panelist - International Joint-Webinar - Strategic Model of Human Resource Management, International, (Panelist/Moderator)
  9. (2022) Speaker - International Joint-Webinar On Strategic Model of Human Resource Management, International, (Panelist/Moderator)
  10. (2022) Training, "Mba-Msc Euro-Asian Programme", International, (Participant)
  11. (2021) Speaker - Cross-Cultural Communications and Disruptive Change, International, (Panelist/Moderator)
Media appearance
  1. (2023) Expert Opinion, "Malaysia's Unveils Education Plan Under 2nd Madani Budget", National, (Interview)
  2. (2021) Panelist - Astro Awani - Crash Course On Disruption: is The Current Curricular System Preparing Students for a 'Next Normal' Work Environment, National, (Panelist/Moderator)
Mentoring
  1. (2023) Trainer, 2023 Panasonic (M) Sb Strategic Global Manager Programme (Sgmp) - Module 2 (Leading and Creating Ambidextrous Culture), National, (Mentor)
  2. (2023) Trainer, 2023 Panasonic (M) Sb Strategic Global Manager Programme (Sgmp) - Module 1 (Balancing Explorative and Exploitative Behaviours), National, (Mentor)
  3. (2022) Trainer - Meningkatkan Kemahiran Pengurusan Tugas Dengan Menggunakan Kecerdasan Emosi (Eq) dan Intelek (Iq), University, (Mentor)
  4. (2021) Trainer - Gelagat Organisasi: Memacu Kecemerlangan Organisasi, Bahagian Pembangunan Insan, Jabatan Pendaftar, UM, University, (Mentor)
  5. (2021) Trainer - Pemantapan Budaya, Nilai, dan Etika Dalam Perkhidmatan, Bahagian Pembangunan Insan, Jabatan Pendaftar, UM, University, (Mentor)
  6. (2021) Trainer - (Modul 1 - Part 2) Driver Vision - Balancing Explorative and Exploitative Behaviours, Strategic Global Manager Programme (Sgmp) 2021, Panasonic Malaysia Sdn Bhd, National, (Mentor)
  7. (2021) Trainer - (Modul 1 - Part 1) Driver Vision - Balancing Explorative and Exploitative Behaviours, Strategic Global Manager Programme (Sgmp) 2021, Panasonic Malaysia Sdn Bhd, National, (Mentor)
  8. (2021) Trainer - Business Plan - Tnc(P) Unit Pembangunan Perniagaan, University, (Mentor)

SUPERVISION

Under Graduate Students
  1. (2023) Industrial Training, Kisha A/P P.K. Bhalan, Koo Yi Hui, Kuek Shi Han
Postgraduate Student
PhD/ Doctoral
  1. (2024) Influence of social media on Bitcoin acceptance: A comparative study between Generation X, Y, and Zs in Malaysian public universities, YU GE
  2. (2024) An Empirical Analysis of the Relationship between Unofficial Staff Welfare and Corporate Sustainable Development, HONG HAN
  3. (2024) Examine the role of social support , future coping strategies​ and self-efficacy in mitigating techno-stressors consequences​ on Oman's government personnel well-being during digital transformation phase., BALQEES SAUD ABDULLAH ALMAKHMARI
  4. (2024) ADVANCING THE TRANSITION OF OMAN TOWARD SUSTAINABLE ENERGY, MOHAMED HASSAN MOHAMED AL MUJAINI
  5. (2024) EXPLORING PARADOXICAL LEADERSHIP ON INDIVIDUAL AND TEAM CREATIVITY: A CASE STUDY OF A NATURE EDUCATION CENTER IN PAHANG MALAYSIA, FAN KEYI
  6. (2024) The Role of Ambidexterity, Entrepreneurial Climate and Culture on Academic Entrepreneurship: Evidence from Pakistan, QUDSIA NASEER
  7. (2023) Exploring the Strategic Thinking of Top Bank Executives: Palestine and Malaysia Case Studies, MARAM ISMAIL SOLAIMAN ALAGHA
  8. (2021) The Influence or Perceive Organizational Justice to Applicant Attraction : Roles of Organizational Reputation and Self Esteem, HASNUN ANIP BIN BUSTAMAN
  9. (2021) CHANGE STRATEGY OF THE AUTOMOTIVE INDUSTRY IN MALAYSIA, HAFIZAH BINTI AMMINUDDIN
  10. (2020) Task and Adaptive Performace in Workplace: Mediating Role of Individual Ambidexterity and Moderating Role of Extent of Change, MUHAMAD FADZLY BIN ABD KADIR
  11. (2020) Political Skill?s Relationship With Adaptive Performance and Organization Citizenship Behavior: Incorporating Psychological Climate for Personal Initiative and Social/ Interpersonal Job Requirement, HISHAM AHMED ALI AL-HUBAISHI
  12. (2019) Understanding University Teachers' Engagement in Entrepreneurial Activities, Qudsia Naseer
  13. (2019) The Role of Multinational Companies in Economic Development Case Study of Sudan, Osman Ibrahim Ramadan Ibrahim
  14. (2019) The Influence of Perceived Organizational Justice to Applicant Attraction: Roles of Organizational Reputation and Self Esteem, Hasnun Anip Bustaman
  15. (2019) The Examination of Empathy In Improving the Organisational Performance via Effective Strategic Thinking, Maram I S Alagha
  16. (2019) The Effect of Social Media on Firms' Cocreation and Innovation: The Mediating Role of Relationship Quality, Ripan Kumar Saha
  17. (2019) Task and Adaptive Performance in Workplace: Mediating Role of Individual Ambidexterity and Moderating Role of Extent of Change, Muhamad Fadzly Abd Kadir
  18. (2019) Political Skills Relationship with Adaptive Performance and Organization Citizenship Behavior: Incorporating Psychological Climate for Personal Initiative and Social/ Interpersonal Job Requirement, Hisham Ahmed Ali Al-Hubashi
  19. (2019) Change Strategy of the Automotive Industry in Malaysia, Hafizah Amminuddin
  20. (2019) The Effect of Social Media on Innovation and Co-creation: An Empirical Study on Malaysian Manufacturing Firms, RIPAN KUMAR SAHA
  21. (2018) Creative Tourism - The Malaysian Cultural and Creative Industries Perspective, TAN ELEEN
Master
  1. (2016) Factors Influencing Innovative Work Behavior Among Army Personnel Involved in NBOS, Majani Japon
  2. (2015) The Individual Readiness for Change of Royal Malaysian Police in Implementing National Blue Ocean Strategy, Davidson a/l Tanggapan
  3. (2015) The Effects of Leading Change, Implementation Capacity and Inter-Organizational Network on Organizational Performance in an Uncertain Environment Condition, Anebella Florence Sayus
  4. (2015) Learned Helplessness of Disabled Tourists and Caregivers, Ismona Kamaruzaman
  5. (2015) A Study on Travel Constraints that Influence Intention to Travel among Disabled Tourist, Norizan Rahairudin
  6. (2014) Organizational Determinants of Employee Readiness for Organizational Change, Siti Wahyuna Mohamed
  7. (2014) National Blue Ocean Strategy: The Readiness of Royal Malaysian Police Officers in Its Implementation, Fazurah Mahzan
  8. (2014) Effects of Politics, Vision and Change Implementation on Hotel Performance in Dynamic Environments, Grace Phillip

TEACHING

Doctor Of Philosophy
  1. (2021) CXA8008 - Organizational Strategy
  2. (2018) CXA8008 - Organizational Strategy
  3. (2017) CXA8008 - Organizational Strategy
Master
  1. (2024) CQC7007 - Corporate Strategy
  2. (2023) CQC7007 - Corporate Strategy
  3. (2022) CQC7050 - Change Management in Disruptive Times
  4. (2022) CQC7007 - Corporate Strategy
  5. (2022) CQD7012 - Leadership in Organization
  6. (2021) CQC7007 - Corporate Strategy
  7. (2021) CQC7042 - Performance Management and Rewards Systems
  8. (2020) CQC7007 - Corporate Strategy
  9. (2020) CQC7035 - Services Management
  10. (2018) CQC7007 - Corporate Strategy
  11. (2017) CQC7007 - Corporate Strategy
  12. (2017) CQC7007 - Corporate Strategy
  13. (2017) CQC7007 - Corporate Strategy
  14. (2017) CQC7035 - Services Management
  15. (2017) CQC7035 - Services Management
  16. (2017) CSGB6314 - International Business Management
  17. (2017) CXA8008 - Organizational Strategy
  18. (2016) CMGB6308 - Services Management
  19. (2016) CMGB6308 - Services Management
  20. (2016) CSGB6201 - Strategic Management
  21. (2016) CSGB6201 - Strategic Management
  22. (2016) CSGB6201 - Strategic Management
  23. (2016) CSGB6314 - International Business Management
  24. (2016) CSGM6101 - Managing Organizations
  25. (2015) CMGB6308 - Services Management
  26. (2015) CMGB6308 - Services Management
  27. (2015) CMGB6308 - Services Management
  28. (2015) CSGB6201 - Strategic Management
  29. (2015) CSGB6201 - Strategic Management
  30. (2015) CSGB6201 - Strategic Management
  31. (2015) CSGB6201 - Strategic Management
  32. (2015) CSGB6310 - Performance Management and Reward Systems
  33. (2015) CSGM6205 - Strategic Management and Planning
  34. (2014) CMGB6308 - Services Management
  35. (2014) CMGB6308 - Services Management
  36. (2014) CSGB6201 - Strategic Management
  37. (2014) CSGM6103 - Organizational Behaviour
  38. (2013) CMGB6308 - Services Management
  39. (2013) CMGB6308 - Services Management
  40. (2013) CMGB6308 - Services Management
  41. (2012) CMGB6308 - Services Management
  42. (2012) CSGB6305 - Entrepneurship
  43. (2011) CMGB6308 - Services Management
  44. (2011) CMGB6308 - Services Management
Bachelor
  1. (2023) CIB3002 - Strategic Management
  2. (2020) CIB3006 - Service Management
  3. (2019) CIX3005 - Tourism Management
  4. (2017) CBEB3304 - Services Management
  5. (2017) CBEB3304 - Services Management
  6. (2017) CIB3006 - Service Management
  7. (2017) CIB3006 - Service Management
  8. (2016) CBEB3304 - Services Management
  9. (2016) CIB3006 - Service Management
  10. (2013) CBEB1102 - Management
  11. (2013) CBEB1102 - Principles of Management

SOCIAL RESPONSIBILITY ACTIVITIES

  • Aston University Alumni Association Malaysia Annual Meeting 24/8/22, (24 Aug 2022 - 24 Aug 2022) (National)
  • Aston University Alumni Association - Annual Meeting 9/6/21, (09 Jun 2021 - 09 Jun 2021) (International)
  • Aston University Alumni Association - Meeting With Ministry of Works Senior Minister, (17 Dec 2020 - 17 Dec 2020)
  • Vice President, Aston University Alumni Association, (09 Oct 2020 - 08 Oct 2022)
  • Statistics Workshop, Oct 5, 2019, (05 Oct 2019 - 05 Oct 2019)
  • Volunteer for Autism Help Lecture by Raun K. Kaufman, (07 Sep 2019 - 07 Sep 2019)
  • Member - Koperasi Seri Tenaga Petaling Berhad, (21 May 2019 - 20 May 2034)
  • Aston Alumni Motivation Talk On 26th April 2019, (26 Apr 2019 - 26 Apr 2019)
  • Statistics Workshop, (13 Oct 2018 - 13 Oct 2018)
  • Member - Aston University Alumni Association Malaysia, (01 Jan 2018 - 01 Jan 2038)
  • Member of Kuala Lumpur Tea Art Society, Malaysia, (01 Jan 2005 - 31 Jan 2035)

COURSE ATTENDED

Internal/ External Course
RESEARCH
  1. AEROSPACE SMES STRATEGIC ROADMAP ORIENTATION AND SUPPLY CHAIN ECOSYSTEM READINESS TOWARDS ADOPTION OF 14.0 TECHNOLOGIES, (25 Feb 2022 - 25 Feb 2022)
INTERNAL COURSE- ORGANIZED BY PTJ
  1. PRA BENGKEL PENYEDIAAN MANUAL JENAMA UNIVERSITI MALAYA, Connexion Conference & Event Centre, Bangsar (13 Jan 2022 - 13 Jan 2022)
  2. LATIHAN SCENARIO PLANNING PROGRAMME, Function Room, Level 1 Malaysian Industry-Government Group for High Technology Might Partnership Hub, Jalan Impact 63000 Cyberjaya, Selangor Darul Ehsan (05 Sep 2023 - 06 Sep 2023)