Dr. Zalfa Laili Hamzah is an Associate Professor at Department of Management and Marketing, Faculty of Business & Economics, Universiti Malaya.  She serves Expert Advisor to UM Corporate Brand Management. She received her PhD in Corporate Branding from Universiti Malaya.  Her research interests encompass Corporate Branding / Brand Management including product, services, employer and social media branding), Corporate Identity, Image and Reputation, Leadership as well as Consumer Behaviour/Psychology.  She is currently undertaking both research (FRGS) in (i) Employees Mental Health, Wellbeing and Employer Brand Performance; and (ii) Impact of Good Governance Practices on Financial and  Brand Image Performance in Malaysian Public Sector. Another area of her ongoing research revolves around the impact of consumption decisions on financial wellbeing and consumer wellbeing. Her scholarly contributions have been published in esteemed journals including  Journal of Business Research, Journal of Brand Management, Journal of Interactive Marketing, Journal of Research in Interactive Marketing, Online Information Review, International Journal of Bank Marketing, Journal of Consumer Marketing, Management Review Quarterly and International Journal of Internet Marketing and Advertising and  International Journal of Technology Marketing. She also presented her work at several International reputable conferences including Sydney, Australia, London, United Kingdom and Lugano, Switzerland and Glasgow, Scotland, UK.