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DR. ZALFA LAILI BINTI HAMZAH

Department of Marketing

Faculty of Business and Accountancy

zalfa@um.edu.my
Latest Award
Sijil perkhidmatan cemerlang
Sijil perkhidmatan cemerlang
Year 2020
Latest Evaluation
Reviewer of Journal of Public Affairs Reviewer of Journal of Public Affairs
Reviewer
Year 2020
Statistics
Annual Publications by Category
Summary of Budget vs Expenditure per vote for all research grants
Last 5 Projects
Grant Progress Status
GPF016I-2018
on going
UMTC001
end
BK081-2017
end
This information is generated from Research Grant Management System
Latest Publication
2020

Jom Audit Diri: Adakah kita pengguna bijak dalam norma baharu?

2020

Customer experience: a systematic literature review and consumer culture theory-based conceptualisation

2020

A Typology of Consumer Experience with Social Media Branded Content: a netnpgraphic study

2017

Elucidating Perceived Overall Service Quality in Retail Banking

2017

Revisiting the Relationships between Brand Performance, Brand Image and Customer Loyalty: Findings from the Air Compressor Industry in Malaysia

2017

Managing the Institution of Zakat: Case study of Muallaf in Selangor, Malaysia.

2016

Co-creating value with online banking services: The case of Maybank

2016

Profiling Islamic Banking Customers: Does Product Awareness Matter?

2019

Smartwatch Adoption: A Multi-Group Analysis of Status-Quo Satisfaction

2019

Factors Motivating Suburban House Purchase Intentions: Application of the PPM Framework

2017

3rd International Collouqium Corporate Branding, Identity, Image, Reputation (COBIIR 2017)

2016

Branding and Purchase Decision of Pharmaceutical Products: A Conceptual Model