ASSOCIATE PROF. DR. ZALFA LAILI BINTI HAMZAH
Department of Management
Faculty of Business and Economics
zalfa@um.edu.myView CV | |
Publons | |
Scopus Link | |
Biography | |
Dr. Zalfa Laili Hamzah is an Associate Professor at Department of Management, Faculty of Business & Economics, Universiti Malaya. She serves Expert Advisor to UM Corporate Brand Management. She received her PhD in Corporate Branding (Marketing) from Universiti Malaya. She holds a Master of Science in Management (Organisational Behaviour) and Bachelor of Science. Her research interests are in Corporate Branding (product, services, employer and social media), Corporate Image and Reputation as well as Consumer Behaviour/Psychology. She is currently leading FRGS in Employees Mental Health, Wellbeing and Employer Brand Performance. Her work has been published in Journal of Business Research, Journal of Brand Management, Journal of Interactive Marketing, Journal of Research in Interactive Marketing, Online Information Review, International Journal of Bank Marketing, Journal of Consumer Marketing, Management Review Quarterly and International Journal of Internet Marketing and Advertising and International Journal of Technology Marketing. She also presented her work at several International reputable conferences including Sydney, Australia, London, United Kingdom and Lugano, Switzerland and Glasgow, Scotland, UK. |
Publication
Finance
Grant | Progress | Status |
---|---|---|
FP024-2021 |
|
on going |
GPF016I-2018 |
|
end |
UMTC001 |
|
end |
BK081-2017 |
|
end |
This information is generated from Research Grant Management System |
Branded content experience in social media settings: a consumer culture theory perspective
Consumer repurchase intention of smart wearable devices: an extension of the technology integration model
Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts
Customer experience with the branded content: a social media perspective
Community Engagement Experience in Education Context: Transferring Knowledge into Best Practices
Demystifying Corporate Brand Experience: A Guide on How to Measure and Design Core Brand Values
Marketing Blunders: Cases & Lessons for Managers. https://www.partridgepublishing.com/Singapore/Books/bookdetail.aspx?bookid=BK200223
Enhancing Customer–Brand Interaction: Customer Engagement on Brand Pages of Social Networking Sites
Interactive Experience of Physical Servicescape and Online Servicescape: A Review and Future Research.
Managing The Institution of Zakat: Case Study of Muallaf In Selangor, Malaysia.
Revisiting the Relationships between Brand Performance, Brand Image and Customer Loyalty: Findings from the Air Compressor Industry in Malaysia