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ASSOCIATE PROF. DR. ZALFA LAILI BINTI HAMZAH

Department of Management &Amp; Marketing

Faculty of Business and Economics

zalfaum.edu.my
Statistics
Annual Publications by Category
Summary of Budget vs Expenditure per vote for all research grants
Last 3 Projects
Project Title Progress Status
Financial Literacy And Wellbeing For Healthy Ageing- Community Advisory Clinic
on going
Exploring Consumers Attitudes Toward Consumption Decision And Impact On Financial Wellbeing And Consumer Subjective Wellbeing
on going
Covid-19 Impact: Developing A Framework And Profiling Employees Mental Health, Workplace, Wellbeing And Its Impact On Employer Brand Performance In Malaysia
end
This information is generated from Research Grant Management System
Latest Publications
2024

Fly or Fry: Understanding the dynamics of brand hate and consumer resilience in the airline and restaurant industries

2024

Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model

2024

Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model

2024

Fly or Fry: Understanding the dynamics of brand hate and consumer resilience in the airline and restaurant industries

2022

Demystifying Corporate Brand Experience: A Guide on How to Measure and Design Core Brand Values

2022

Community Engagement Experience in Education Context: Transferring Knowledge into Best Practices

2020

Marketing Blunders: Cases & Lessons for Managers. https://www.partridgepublishing.com/Singapore/Books/bookdetail.aspx?bookid=BK200223

2023

Interactive Experience of Physical Servicescape and Online Servicescape: A Review and Future Research.

2023

Enhancing Customer–Brand Interaction: Customer Engagement on Brand Pages of Social Networking Sites

2017

Profiling Islamic Banking Customers: Does Product Awareness Matter?

2017

Revisiting the Relationships between Brand Performance, Brand Image and Customer Loyalty: Findings from the Air Compressor Industry in Malaysia