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Dr Zalfa Laili Hamzah is a Senior Lecturer at Department of Marketing, Faculty of Business & Accountancy, University of Malaya.  She also serves as Deputy Director of Sustainability & Community Centre at University of Malaya, Kuala Lumpur.   She received her PhD in Corporate Brand from University of Malaya, Kuala Lumpur.   She holds a Master of Science in Management (Organisational Behaviour) and Bachelor of Science.  Her research interests are in Corporate Brand Management including Product, Services, Social Media, Corporate Health and Well Being as well as Consumer Behaviour.  She is currently leading University Research Grants in Smart Wearable Consumption and Healthcare Services Corporate Branding.  She is also working on Housing Choice Behaviour, Green Marketing and Social Entrepreneurship research.  Her work has been published in the Journal of Business Research, International Journal of Bank Marketing, Journal of Consumer Marketing, Management Review Quarterly and International Journal of Internet Marketig and Advertising. She has also presented her work at several International reputable conferences including Sydney, Australia, United Kingdom and Lugano, Switzerland. Dr. Zalfa has taught several Marketing courses including Global Branding/Brand Management, Strategic Marketing/Marketing Management, Services Marketing and Consumer Behaviour at Postgraduate level, while Consumer Behaviour, Integrated Marketing Communication, Principles of Marketing and Retailing at Bachelor Degree level. She has supervised more than 25 Masters Students and 4 Doctorate students including PhD in Marketing, Social Media Communication and Doctor of Management.