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ASSOCIATE PROF. DR. ZALFA LAILI BINTI HAMZAH

Department of Management

Faculty of Business and Economics

zalfa@um.edu.my
Latest Award
Anugerah perkhidmatan cemerlang
Anugerah perkhidmatan cemerlang
Year 2022
Latest Evaluation
Reviewer to Engaging head and heart on social media Journal of Behavioural and Information Technology
Reviewer
Year 2022 - 2023
Statistics
Annual Publications by Category
Summary of Budget vs Expenditure per vote for all research grants
Last 5 Projects
Grant Progress Status
FP024-2021
on going
GPF016I-2018
end
UMTC001
end
BK081-2017
end
This information is generated from Research Grant Management System
Latest Publication
2022

Branded content experience in social media settings: a consumer culture theory perspective

2022

Consumer repurchase intention of smart wearable devices: an extension of the technology integration model

2021

Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts

2021

Customer experience with the branded content: a social media perspective

2022

Community Engagement Experience in Education Context: Transferring Knowledge into Best Practices

2022

Demystifying Corporate Brand Experience: A Guide on How to Measure and Design Core Brand Values

2020

Marketing Blunders: Cases & Lessons for Managers. https://www.partridgepublishing.com/Singapore/Books/bookdetail.aspx?bookid=BK200223

2023

Enhancing Customer–Brand Interaction: Customer Engagement on Brand Pages of Social Networking Sites

2023

Interactive Experience of Physical Servicescape and Online Servicescape: A Review and Future Research.

2017

Managing The Institution of Zakat: Case Study of Muallaf In Selangor, Malaysia.

2017

Revisiting the Relationships between Brand Performance, Brand Image and Customer Loyalty: Findings from the Air Compressor Industry in Malaysia