DR. ZALFA LAILI BINTI HAMZAH
Department of Marketing
Faculty of Business and Accountancyzalfa@um.edu.my
|This information is generated from Research Grant Management System|
Customer experience: a systematic literature review and consumer culture theory-based conceptualisation
A Typology of Consumer Experience with Social Media Branded Content: a netnpgraphic study
Elucidating Perceived Overall Service Quality in Retail Banking
Designing corporate brand experience in an online setting
Revisiting the Relationships between Brand Performance, Brand Image and Customer Loyalty: Findings from the Air Compressor Industry in Malaysia
Managing the Institution of Zakat: Case study of Muallaf in Selangor, Malaysia.
Co-creating value with online banking services: The case of Maybank
Profiling Islamic Banking Customers: Does Product Awareness Matter?
Smartwatch Adoption: A Multi-Group Analysis of Status-Quo Satisfaction
Factors Motivating Suburban House Purchase Intentions: Application of the PPM Framework
3rd International Collouqium Corporate Branding, Identity, Image, Reputation (COBIIR 2017)
Branding and Purchase Decision of Pharmaceutical Products: A Conceptual Model