ASSOCIATE PROF. DR. ZALFA LAILI BINTI HAMZAH
Department of Management &Amp; Marketing
Faculty of Business and Economics
zalfaum.edu.myView CV | |
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Biography | |
Dr. Zalfa Laili Hamzah is an Associate Professor at Department of Management and Marketing, Faculty of Business & Economics, Universiti Malaya. She serves Expert Advisor to UM Corporate Brand Management. She received her PhD in Corporate Branding from Universiti Malaya. Her research interests encompass Corporate Branding / Brand Management including product, services, employer and social media branding), Corporate Identity, Image and Reputation, Leadership as well as Consumer Behaviour/Psychology. She is currently undertaking both research (FRGS) in (i) Employees Mental Health, Wellbeing and Employer Brand Performance; and (ii) Impact of Good Governance Practices on Financial and Brand Image Performance in Malaysian Public Sector. Another area of her ongoing research revolves around the impact of consumption decisions on financial wellbeing and consumer wellbeing. Her scholarly contributions have been published in esteemed journals including Journal of Business Research, Journal of Brand Management, Journal of Interactive Marketing, Journal of Research in Interactive Marketing, Online Information Review, International Journal of Bank Marketing, Journal of Consumer Behaviour, Journal of Consumer Marketing, Management Review Quarterly and International Journal of Internet Marketing and Advertising and International Journal of Technology Marketing. She also presented her work at several International reputable conferences including Sydney, Australia, London, United Kingdom and Lugano, Switzerland and Glasgow, Scotland, UK. |
Publication
Finance
Project Title | Progress | Status |
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Financial Literacy And Wellbeing For Healthy Ageing- Community Advisory Clinic |
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on going |
Exploring Consumers Attitudes Toward Consumption Decision And Impact On Financial Wellbeing And Consumer Subjective Wellbeing |
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on going |
Covid-19 Impact: Developing A Framework And Profiling Employees Mental Health, Workplace, Wellbeing And Its Impact On Employer Brand Performance In Malaysia |
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This information is generated from Research Grant Management System |
Fly or Fry: Understanding the dynamics of brand hate and consumer resilience in the airline and restaurant industries
Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model
Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model
Fly or Fry: Understanding the dynamics of brand hate and consumer resilience in the airline and restaurant industries
Demystifying Corporate Brand Experience: A Guide on How to Measure and Design Core Brand Values
Community Engagement Experience in Education Context: Transferring Knowledge into Best Practices
Marketing Blunders: Cases & Lessons for Managers. https://www.partridgepublishing.com/Singapore/Books/bookdetail.aspx?bookid=BK200223
Interactive Experience of Physical Servicescape and Online Servicescape: A Review and Future Research.
Enhancing Customer–Brand Interaction: Customer Engagement on Brand Pages of Social Networking Sites
Profiling Islamic Banking Customers: Does Product Awareness Matter?
Revisiting the Relationships between Brand Performance, Brand Image and Customer Loyalty: Findings from the Air Compressor Industry in Malaysia