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Dr. Zalfa Laili Hamzah is an Associate Professor at Department of Management, Faculty of Business & Economics, Universiti Malaya.  She serves Expert Advisor to UM Corporate Brand Management. She received her PhD in Corporate Branding (Marketing) from Universiti Malaya.   She holds a Master of Science in Management (Organisational Behaviour) and Bachelor of Science.  Her research interests are in Corporate Branding (product, services, employer and social media), Corporate Image and Reputation as well as Consumer Behaviour/Psychology.  She is currently leading FRGS in Employees Mental Health, Wellbeing and Employer Brand Performance.   Her work has been published in  Journal of Business Research, Journal of Brand Management, Journal of Interactive Marketing, Journal of Research in Interactive Marketing, Online Information Review, International Journal of Bank Marketing, Journal of Consumer Marketing, Management Review Quarterly and International Journal of Internet Marketing and Advertising and  International Journal of Technology Marketing. She also presented her work at several International reputable conferences including Sydney, Australia, London, United Kingdom and Lugano, Switzerland and Glasgow, Scotland, UK.