ASSOCIATE PROF. DR. ZALFA LAILI BINTI HAMZAH
Department of Management & Marketing
Faculty of Business and Economics
zalfaum.edu.myPublication
Finance
| Project Title | Progress | Status |
|---|---|---|
| Understanding the Role of Artificial Intelligence in Optimizing Customer Experience and Sustainable Consumption: A Cross-Cultural Study between Malaysia and the UK |
|
new |
| Financial Literacy And Wellbeing For Healthy Ageing- Community Advisory Clinic |
|
end |
| Exploring Consumers Attitudes Toward Consumption Decision And Impact On Financial Wellbeing And Consumer Subjective Wellbeing |
|
end |
| This information is generated from Research Grant Management System | ||
Moderating role of perceived justice between employee incivility and consequences of brand hate
Brand hate: a systematic literature review and future perspectives
Moderating role of perceived justice between employee incivility and consequences of brand hate
Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model
Concepts of Corporate Governance and Public Governance Building Identity, Brand, Image and Reputation in the Digital Era
Community Engagement Experience in Education Context: Transferring Knowledge into Best Practices
Demystifying Corporate Brand Experience: A Guide on How to Measure and Design Core Brand Values
Marketing Blunders: Cases & Lessons for Managers. https://www.partridgepublishing.com/Singapore/Books/bookdetail.aspx?bookid=BK200223
Enhancing Customer–Brand Interaction: Customer Engagement on Brand Pages of Social Networking Sites
Interactive Experience of Physical Servicescape and Online Servicescape: A Review and Future Research.
Managing The Institution of Zakat: Case Study of Muallaf In Selangor, Malaysia.
Revisiting the Relationships between Brand Performance, Brand Image and Customer Loyalty: Findings from the Air Compressor Industry in Malaysia
