ARTICLE IN ACADEMIC JOURNALS
NO | DETAILS OF ARTICLE IN ACADEMIC JOURNALS |
---|---|
1. |
Brand hate: a systematic literature review and future perspectives
2024
Author(s) : Ezlika Binti Mohd Ghazali,Zalfa Laili Binti Hamzah Source : Management Review Quarterly DOI : 10.1007/s11301-023-00402-z |
2. |
Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model
2024
Source : Entrepreneurship Research Journal DOI : 10.1515/erj-2020-0426 |
3. |
The Positive Impact of University-Community Engagement Projects: A Case Study in the Context of Universiti Malaya
2023
Author(s) : Azizi Bin Abu Bakar,Zalfa Laili Binti Hamzah Source : JOURNAL OF RESEARCH MANAGEMENT & GOVERNANCE DOI : 10.22452/ jrmg.vol5no1.3 |
4. |
Consumer repurchase intention of smart wearable
devices: an extension of the technology integration
model
2023
Author(s) : Zalfa Laili Binti Hamzah Source : INTERNATIONAL JOURNAL OF TECHNOLOGY MARKETING DOI : https://doi.org/10.1504/IJTMKT.2023.127329 |
5. |
Consumer repurchase intention of smart wearable devices: an extension of the technology integration model
2022
Author(s) : Ezlika Binti Mohd Ghazali,Zalfa Laili Binti Hamzah Source : International Journal of Technology Marketing DOI : 10.1504/ijtmkt.2023.127329 |
6. |
Branded content experience in social media settings: a consumer culture theory perspective
2022
Author(s) : Zalfa Laili Binti Hamzah Source : JOURNAL OF BRAND MANAGEMENT DOI : 10.1057/s41262-021-00268-0 |
7. |
Branded content experience in social media settings: a consumer culture theory perspective
2022
Author(s) : Zalfa Laili Binti Hamzah Source : Journal of Brand Management DOI : 10.1057/s41262-021-00268-0 |
8. |
Customer experience with the branded content: a social media perspective
2021
Author(s) : Zalfa Laili Binti Hamzah Source : Online Information Review DOI : 10.1108/OIR-10-2019-0333 |
9. |
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation
2021
Author(s) : Zalfa Laili Binti Hamzah Source : JOURNAL OF INTERACTIVE MARKETING DOI : 10.1016/j.intmar.2021.07.001 |
10. |
Customer experience with the branded content: a social media perspective
2021
Author(s) : Zalfa Laili Binti Hamzah Source : ONLINE INFORMATION REVIEW DOI : 10.1108/OIR-10-2019-0333 |
11. |
Customer experience with the branded content: a social media perspective
2021
Author(s) : Zalfa Laili Binti Hamzah Source : ONLINE INFORMATION REVIEW DOI : DOI 10.1108/OIR-10-2019-0333 |
12. |
Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model
2021
Source : ENTREPRENEURSHIP RESEARCH JOURNAL DOI : 10.1515/erj-2020-0426 |
13. |
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation
2021
Author(s) : Zalfa Laili Binti Hamzah Source : JOURNAL OF INTERACTIVE MARKETING DOI : 10.1016/j.intmar.2021.07.001 |
14. |
Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts
2021
Author(s) : Zalfa Laili Binti Hamzah Source : JOURNAL OF RESEARCH IN INTERACTIVE MARKETING DOI : 10.1108/JRIM-05-2020-0113 |
15. |
Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts
2021
Author(s) : Zalfa Laili Binti Hamzah Source : Journal of Research in Interactive Marketing DOI : https://doi-org.ezproxy.um.edu.my/10.1108/JRIM-05-2020-0113 |
16. |
Customer experience: a systematic literature review and consumer culture theory-based conceptualisation
2020
Author(s) : Zalfa Laili Binti Hamzah Source : MANAGEMENT REVIEW QUARTERLY |
17. |
Jom Audit Diri: Adakah kita pengguna bijak dalam norma baharu?
2020
Author(s) : Zalfa Laili Binti Hamzah Source : UMCares Bulletin |
18. |
A Typology of Consumer Experience with Social Media Branded Content: a netnpgraphic study
2020
Author(s) : Zalfa Laili Binti Hamzah Source : International Journal of Internet Marketing and Advertising |
19. |
Elucidating Perceived Overall Service Quality in Retail Banking
2017
Author(s) : Sedigheh Moghavvemi,Zalfa Laili Binti Hamzah Source : International Journal of Bank Marketing DOI : 10.1108/IJBM-12-2015-0204 |
20. |
Profiling Islamic Banking Customers: Does Product Awareness Matter?
2017
Author(s) : Mohd Edil Bin Abd Sukor,Zalfa Laili Binti Hamzah Source : ADVANCES IN ISLAMIC FINANCE, MARKETING, AND MANAGEMENT: AN ASIAN PERSPECTIVE |
21. |
Managing the Institution of Zakat: Case Study of Muallaf in Selangor, Malaysia
2017
Source : ADVANCES IN ISLAMIC FINANCE, MARKETING, AND MANAGEMENT: AN ASIAN PERSPECTIVE |
22. |
Designing corporate brand experience in an online context: A qualitative insight
2014
Author(s) : Zalfa Laili Binti Hamzah Source : Journal of Business Research |
23. |
Designing corporate brand experience in an online context: A qualitative insight
2014
Author(s) : Zalfa Laili Binti Hamzah Source : Journal of Business Research |
24. |
Effects of Sex Role Orientation on Role Structure in Family Decision Making in Malaysia-A Replication.
2004
Author(s) : Zalfa Laili Binti Hamzah Source : JOURNAL OF CONSUMER MARKETING |
25. |
The Effects of Spousal Resources on Family Purchase Decision Making in Malaysia- A Replication.
2004
Author(s) : Zalfa Laili Binti Hamzah Source : Malaysian Journal of Consumer and Family Economics |
BOOK
NO | DETAILS OF BOOK |
---|---|
1. |
Community Engagement Experience in Education Context: Transferring Knowledge into Best Practices
2022
|
2. |
Demystifying Corporate Brand Experience: A Guide on How to Measure and Design Core Brand Values
2022
Author(s) : Zalfa Laili Binti Hamzah |
3. |
Marketing Blunders: Cases & Lessons for Managers. https://www.partridgepublishing.com/Singapore/Books/bookdetail.aspx?bookid=BK200223
2020
Author(s) : Ong Lin Dar,Zalfa Laili Binti Hamzah |
CHAPTER IN BOOK
NO | DETAILS OF CHAPTER IN BOOK |
---|---|
1. |
Enhancing Customer–Brand Interaction: Customer Engagement on Brand Pages of Social Networking Sites
2023
Author(s) : Zalfa Laili Binti Hamzah |
2. |
Interactive Experience of Physical Servicescape and Online Servicescape: A Review and Future Research.
2023
Author(s) : Zalfa Laili Binti Hamzah |
3. |
Managing The Institution of Zakat: Case Study of Muallaf In Selangor, Malaysia.
2017
Author(s) : Khadijah Binti Mohd Khambali @ Hambali,Mohd Zaidi Bin Daud,Zalfa Laili Binti Hamzah,Fuadah Johari |
4. |
Revisiting the Relationships between Brand Performance, Brand Image and Customer Loyalty: Findings from the Air Compressor Industry in Malaysia
2017
Author(s) : Zalfa Laili Binti Hamzah |
5. |
Profiling Islamic Banking Customers: Does Product Awareness Matter?
2017
|
6. |
Co-creating value with online banking services: The case of Maybank
2016
|
7. |
Corporate Brand Online
2015
Author(s) : Zalfa Laili Binti Hamzah |
PROCEEDING
NO | DETAILS OF PROCEEDING |
---|---|
1. |
Identification of Determinant Factors of Residential Property Satisfaction and Its Impact on Developer Brand Performance
2021
Author(s) : Zalfa Laili Binti Hamzah |
2. |
Travel Intention to Visit Tourists Destination During and Post Pandemic Covid-19: Safe and Anxiety
2021
Author(s) : Zalfa Laili Binti Hamzah |
3. |
Universiti Malaya Academia Community Engagement International Conference E-proceedings
2021
Author(s) : Zalfa Laili Binti Hamzah |
4. |
Factors Motivating Suburban House Purchase Intentions: Application of the PPM Framework
2019
Author(s) : Ezlika Binti Mohd Ghazali,Zalfa Laili Binti Hamzah |
5. |
3rd International Collouqium Corporate Branding, Identity, Image, Reputation (COBIIR 2017)
2017
Author(s) : Zalfa Laili Binti Hamzah |
6. |
Towards an Understanding of Customer Based Corporoate Reputation and Consumer Behaviour: A conceptual model
2016
Author(s) : Zalfa Laili Binti Hamzah |
7. |
Branding and Purchase Decision of Pharmaceutical Products: A Conceptual Model
2016
Author(s) : Zalfa Laili Binti Hamzah |
8. |
Re-clarification of Corporate Character Scale (Davies et al., 2003) in Upscale Hotels
2016
Author(s) : Zalfa Laili Binti Hamzah |
9. |
The Relationship between Online corporate brand experience, Corporate Image and Customer Loyalty.
2013
Author(s) : Zalfa Laili Binti Hamzah |
10. |
What drives online brand experience in a non- experiential setting?
2012
Author(s) : Zalfa Laili Binti Hamzah |
11. |
Measuring online brand experience using Schmitt�s concept in experiential marketing.
2011
Author(s) : Zalfa Laili Binti Hamzah |
RESEARCH PROJECT
GRANT | PROGRESS | STATUS |
---|---|---|
Financial Literacy And Wellbeing For Healthy Ageing- Community Advisory Clinic
Researcher(s) : Datin Associate Prof. Dr. Izlin Binti Ismail,Associate Prof. Dr. Mohd Edil Bin Abd Sukor,Haji Norhashimi Bin Saad
(RU Geran - UMCares) |
|
on going |
Covid-19 Impact: Developing A Framework And Profiling Employees Mental Health, Workplace, Wellbeing And Its Impact On Employer Brand Performance In Malaysia
Researcher(s) : Associate Prof. Dr. Amer Siddiq Bin Amer Nordin,Dr. Ong Lin Dar,Dr. Lee Su Teng,Haslinda Hashim
(Fundamental Research Grant Scheme (FRGS)) |
|
on going |
Exploring Consumers Attitudes toward Consumption Decision and Impact on Financial Wellbeing and Consumer Subjective Wellbeing
Researcher(s) : Datin Associate Prof. Dr. Izlin Binti Ismail
(University Grant) |
|
on going |
Exploring And Predicting The Continuance Intention To Use Smart Wearable Devices: Technology Integration Model (tim)
Researcher(s) : Associate Prof. Dr. Ezlika Binti Mohd Ghazali
(RU Geran - Fakulti Program) |
|
end |
PELATIHAN FASILITATOR KEM KEUSAHAWANAN SOSIAL
(Knowledge Transfer Programme (KTP)-Manage by UMCARES) |
|
end |
INTEGRATING CORPORATE BRAND EXPERIENCE AND CORPORATE BRAND PERFORMANCE IN HEALTHCARE SERVICES INDUSTRY IN MALAYSIA: PATIENTS VIEW
Researcher(s) : Associate Prof. Dr. Nurul Shahnaz Binti Ahmad Mahdzan,Prof. Dr. Hazreen Bin Abdul Majid
(Bantuan Kecil Penyelidikan (BKP)) |
|
end |
RESEARCH COLLABORATOR
GRANT | PROGRESS | STATUS |
---|---|---|
Assessing The Impacts Of Good Governance Practices On Financial And Image Performance In The Malaysian Public Sector: The Moderating Role Of The Fraud Prevention Initiatives
Researcher(s) : Associate Prof. Dr. Zalfa Laili Binti Hamzah,Nahariah Jaffar
(Fundamental Research Grant Scheme (FRGS)) |
|
new |
(health Is Wealth) Healthy Ageing For Senior Citizens Of Petaling Jaya
Researcher(s) : Dr. Julia Binti Suhaimi,Dr. Ahmad Hazwan Bin Ahmad Shushami,Associate Prof. Dr. Zalfa Laili Binti Hamzah,Madam Nor Azlin Binti Mat Radi
(RU Geran - UMCares) |
|
on going |
Evaluating Drivers Of Home Purchase Intention In A Suburban Township Via Push-pull-mooring Framework
Researcher(s) : Associate Prof. Dr. Zalfa Laili Binti Hamzah,Dr. Nazean Binti Jomhari
(RU Geran - Fakulti Program) |
|
end |
Uncovering The Drivers Of Social Entrepreneurial Intent Of Millenials
Researcher(s) : Associate Prof. Dr. Azah Anir Binti Norman,Associate Prof. Dr. Zalfa Laili Binti Hamzah,Dr. Mozard Bin Mohtar
(Geran Penyelidikan Universiti Malaya (UMRG Programme) - HNE (Humanities & Ethics)) |
|
end |
Green Consumer Behaviour And Antecedents: Developing A Profile Of Green Consumers In Malaysia And Implications
(Fundamental Research Grant Scheme (FRGS)) |
|
end |
Luxury Fashion Branding: A Consumer Perspective
Researcher(s) : Associate Prof. Dr. Zalfa Laili Binti Hamzah,Dr. Mozard Bin Mohtar
(Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)) |
|
end |
Um Zero Food Waste Campaign
Researcher(s) : Associate Prof. Dr. Zalfa Laili Binti Hamzah,Mr. Saad Mohd Said
(UM Community Campus-Manage by UMCARES) |
|
end |