ARTICLE IN ACADEMIC JOURNALS
| NO | DETAILS OF ARTICLE IN ACADEMIC JOURNALS |
|---|---|
| 1. |
Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model
2024
Source :
Entrepreneurship Research Journal
DOI :
10.1515/erj-2020-0426
|
| 2. |
Brand hate: a systematic literature review and future perspectives
2024
Author(s) : Ezlika Binti Mohd Ghazali, Zalfa Laili Binti Hamzah Source :
Management Review Quarterly
DOI :
10.1007/s11301-023-00402-z
|
| 3. |
Fly or Fry: Understanding the dynamics of brand hate and consumer resilience in the airline and restaurant industries
2024
Author(s) : Ezlika Binti Mohd Ghazali, Zalfa Laili Binti Hamzah Source :
JOURNAL OF CONSUMER BEHAVIOUR
DOI :
10.1002/cb.2387
|
| 4. |
Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model
2024
Source :
ENTREPRENEURSHIP RESEARCH JOURNAL
DOI :
10.1515/erj-2020-0426
|
| 5. |
The Positive Impact of University-Community Engagement Projects: A Case Study in the Context of Universiti Malaya
2023
Author(s) : Azizi Bin Abu Bakar, Zalfa Laili Binti Hamzah Source :
JOURNAL OF RESEARCH MANAGEMENT & GOVERNANCE
DOI :
10.22452/ jrmg.vol5no1.3
|
| 6. |
Consumer repurchase intention of smart wearable
devices: an extension of the technology integration
model
2023
Author(s) : Zalfa Laili Binti Hamzah Source :
INTERNATIONAL JOURNAL OF TECHNOLOGY MARKETING
DOI :
https://doi.org/10.1504/IJTMKT.2023.127329
|
| 7. |
Branded content experience in social media settings: a consumer culture theory perspective
2022
Author(s) : Zalfa Laili Binti Hamzah Source :
Journal of Brand Management
DOI :
10.1057/s41262-021-00268-0
|
| 8. |
Branded content experience in social media settings: a consumer culture theory perspective
2022
Author(s) : Zalfa Laili Binti Hamzah Source :
JOURNAL OF BRAND MANAGEMENT
DOI :
10.1057/s41262-021-00268-0
|
| 9. |
Consumer repurchase intention of smart wearable devices: an extension of the technology integration model
2022
Author(s) : Ezlika Binti Mohd Ghazali, Zalfa Laili Binti Hamzah Source :
International Journal of Technology Marketing
DOI :
10.1504/ijtmkt.2023.127329
|
| 10. |
Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts
2021
Author(s) : Zalfa Laili Binti Hamzah Source :
Journal of Research in Interactive Marketing
DOI :
https://doi-org.ezproxy.um.edu.my/10.1108/JRIM-05-2020-0113
|
| 11. |
Customer experience with the branded content: a social media perspective
2021
Author(s) : Zalfa Laili Binti Hamzah Source :
ONLINE INFORMATION REVIEW
DOI :
10.1108/OIR-10-2019-0333
|
| 12. |
Customer experience with the branded content: a social media perspective
2021
Author(s) : Zalfa Laili Binti Hamzah Source :
ONLINE INFORMATION REVIEW
DOI :
DOI 10.1108/OIR-10-2019-0333
|
| 13. |
Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts
2021
Author(s) : Zalfa Laili Binti Hamzah Source :
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING
DOI :
10.1108/JRIM-05-2020-0113
|
| 14. |
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation
2021
Author(s) : Zalfa Laili Binti Hamzah Source :
JOURNAL OF INTERACTIVE MARKETING
DOI :
10.1016/j.intmar.2021.07.001
|
| 15. |
Customer experience with the branded content: a social media perspective
2021
Author(s) : Zalfa Laili Binti Hamzah Source :
Online Information Review
DOI :
10.1108/OIR-10-2019-0333
|
| 16. |
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation
2021
Author(s) : Zalfa Laili Binti Hamzah Source :
JOURNAL OF INTERACTIVE MARKETING
DOI :
10.1016/j.intmar.2021.07.001
|
| 17. |
A Typology of Consumer Experience with Social Media Branded Content: a netnpgraphic study
2020
Author(s) : Zalfa Laili Binti Hamzah Source :
International Journal of Internet Marketing and Advertising
|
| 18. |
Customer experience: a systematic literature review and consumer culture theory-based conceptualisation
2020
Author(s) : Zalfa Laili Binti Hamzah Source :
MANAGEMENT REVIEW QUARTERLY
|
| 19. |
Jom Audit Diri: Adakah kita pengguna bijak dalam norma baharu?
2020
Author(s) : Zalfa Laili Binti Hamzah Source :
UMCares Bulletin
|
| 20. |
Elucidating Perceived Overall Service Quality in Retail Banking
2017
Author(s) : Sedigheh Moghavvemi, Zalfa Laili Binti Hamzah Source :
International Journal of Bank Marketing
DOI :
10.1108/IJBM-12-2015-0204
|
| 21. |
Managing the Institution of Zakat: Case Study of Muallaf in Selangor, Malaysia
2017
Source :
ADVANCES IN ISLAMIC FINANCE, MARKETING, AND MANAGEMENT: AN ASIAN PERSPECTIVE
|
| 22. |
Profiling Islamic Banking Customers: Does Product Awareness Matter?
2017
Author(s) : Mohd Edil Bin Abd Sukor, Zalfa Laili Binti Hamzah Source :
ADVANCES IN ISLAMIC FINANCE, MARKETING, AND MANAGEMENT: AN ASIAN PERSPECTIVE
|
| 23. |
Designing corporate brand experience in an online context: A qualitative insight
2014
Author(s) : Zalfa Laili Binti Hamzah Source :
Journal of Business Research
|
| 24. |
Designing corporate brand experience in an online context: A qualitative insight
2014
Author(s) : Zalfa Laili Binti Hamzah Source :
Journal of Business Research
|
| 25. |
Effects of Sex Role Orientation on Role Structure in Family Decision Making in Malaysia-A Replication.
2004
Author(s) : Zalfa Laili Binti Hamzah Source :
JOURNAL OF CONSUMER MARKETING
|
| 26. |
The Effects of Spousal Resources on Family Purchase Decision Making in Malaysia- A Replication.
2004
Author(s) : Zalfa Laili Binti Hamzah Source :
Malaysian Journal of Consumer and Family Economics
|
BOOK
| NO | DETAILS OF BOOK |
|---|---|
| 1. |
Demystifying Corporate Brand Experience: A Guide on How to Measure and Design Core Brand Values
2022
Author(s) : Zalfa Laili Binti Hamzah |
| 2. |
Community Engagement Experience in Education Context: Transferring Knowledge into Best Practices
2022
Author(s) : Nor Azlin Binti Mat Radi, Zalfa Laili Binti Hamzah, Muhammad Asyraf Bin Mansor @ Noordin |
| 3. |
Marketing Blunders: Cases & Lessons for Managers. https://www.partridgepublishing.com/Singapore/Books/bookdetail.aspx?bookid=BK200223
2020
Author(s) : Zalfa Laili Binti Hamzah, Ong Lin Dar |
CHAPTER IN BOOK
| NO | DETAILS OF CHAPTER IN BOOK |
|---|---|
| 1. |
Enhancing Customer–Brand Interaction: Customer Engagement on Brand Pages of Social Networking Sites
2023
Author(s) : Zalfa Laili Binti Hamzah |
| 2. |
Interactive Experience of Physical Servicescape and Online Servicescape: A Review and Future Research.
2023
Author(s) : Zalfa Laili Binti Hamzah |
| 3. |
Profiling Islamic Banking Customers: Does Product Awareness Matter?
2017
|
| 4. |
Managing The Institution of Zakat: Case Study of Muallaf In Selangor, Malaysia.
2017
Author(s) : Khadijah Binti Mohd Khambali @ Hambali, Zalfa Laili Binti Hamzah, Mohd Zaidi Bin Daud, Fuadah Johari |
| 5. |
Revisiting the Relationships between Brand Performance, Brand Image and Customer Loyalty: Findings from the Air Compressor Industry in Malaysia
2017
Author(s) : Zalfa Laili Binti Hamzah |
| 6. |
Co-creating value with online banking services: The case of Maybank
2016
|
| 7. |
Corporate Brand Online
2015
Author(s) : Zalfa Laili Binti Hamzah |
PROCEEDING
| NO | DETAILS OF PROCEEDING |
|---|---|
| 1. |
Travel Intention to Visit Tourists Destination During and Post Pandemic Covid-19: Safe and Anxiety
2021
Author(s) : Zalfa Laili Binti Hamzah |
| 2. |
Universiti Malaya Academia Community Engagement International Conference E-proceedings
2021
Author(s) : Zalfa Laili Binti Hamzah |
| 3. |
Identification of Determinant Factors of Residential Property Satisfaction and Its Impact on Developer Brand Performance
2021
Author(s) : Zalfa Laili Binti Hamzah |
| 4. |
Factors Motivating Suburban House Purchase Intentions: Application of the PPM Framework
2019
Author(s) : Zalfa Laili Binti Hamzah, Ezlika Binti Mohd Ghazali |
| 5. |
3rd International Collouqium Corporate Branding, Identity, Image, Reputation (COBIIR 2017)
2017
Author(s) : Zalfa Laili Binti Hamzah |
| 6. |
Branding and Purchase Decision of Pharmaceutical Products: A Conceptual Model
2016
Author(s) : Zalfa Laili Binti Hamzah |
| 7. |
Re-clarification of Corporate Character Scale (Davies et al., 2003) in Upscale Hotels
2016
Author(s) : Zalfa Laili Binti Hamzah |
| 8. |
Towards an Understanding of Customer Based Corporoate Reputation and Consumer Behaviour: A conceptual model
2016
Author(s) : Zalfa Laili Binti Hamzah |
| 9. |
The Relationship between Online corporate brand experience, Corporate Image and Customer Loyalty.
2013
Author(s) : Zalfa Laili Binti Hamzah |
| 10. |
What drives online brand experience in a non- experiential setting?
2012
Author(s) : Zalfa Laili Binti Hamzah |
| 11. |
Measuring online brand experience using Schmitt�s concept in experiential marketing.
2011
Author(s) : Zalfa Laili Binti Hamzah |
RESEARCH PROJECT
| GRANT | PROGRESS | STATUS |
|---|---|---|
|
Exploring Consumers Attitudes Toward Consumption Decision And Impact On Financial Wellbeing And Consumer Subjective Wellbeing
Researcher(s) : Datin Associate Prof. Dr. Izlin Binti Ismail |
|
on going |
|
Financial Literacy And Wellbeing For Healthy Ageing- Community Advisory Clinic
|
|
on going |
|
Covid-19 Impact: Developing A Framework And Profiling Employees Mental Health, Workplace, Wellbeing And Its Impact On Employer Brand Performance In Malaysia
Researcher(s) : Associate Prof. Dr. Amer Siddiq Bin Amer Nordin, Dr. Ong Lin Dar, Dr. Lee Su Teng, Haslinda Hashim |
|
end |
|
Exploring And Predicting The Continuance Intention To Use Smart Wearable Devices: Technology Integration Model (tim)
Researcher(s) : Associate Prof. Dr. Ezlika Binti Mohd Ghazali |
|
end |
|
PELATIHAN FASILITATOR KEM KEUSAHAWANAN SOSIAL
|
|
end |
|
INTEGRATING CORPORATE BRAND EXPERIENCE AND CORPORATE BRAND PERFORMANCE IN HEALTHCARE SERVICES INDUSTRY IN MALAYSIA: PATIENTS VIEW
|
|
end |
RESEARCH COLLABORATOR
| GRANT | PROGRESS | STATUS |
|---|---|---|
|
Assessing The Impacts Of Good Governance Practices On Financial And Image Performance In The Malaysian Public Sector: The Moderating Role Of The Fraud Prevention Initiatives
Researcher(s) : Associate Prof. Dr. Zalfa Laili Binti Hamzah, Nahariah Jaffar |
|
on going |
|
(health Is Wealth) Healthy Ageing For Senior Citizens Of Petaling Jaya
|
|
on going |
|
Evaluating Drivers Of Home Purchase Intention In A Suburban Township Via Push-pull-mooring Framework
Researcher(s) : Associate Prof. Dr. Zalfa Laili Binti Hamzah, Dr. Nazean Binti Jomhari |
|
end |
|
Uncovering The Drivers Of Social Entrepreneurial Intent Of Millenials
|
|
end |
|
Green Consumer Behaviour And Antecedents: Developing A Profile Of Green Consumers In Malaysia And Implications
Researcher(s) : Associate Prof. Dr. Zalfa Laili Binti Hamzah, Prof. Dr. Ghazali Bin Musa |
|
end |
|
Luxury Fashion Branding: A Consumer Perspective
Researcher(s) : Associate Prof. Dr. Zalfa Laili Binti Hamzah, Dr. Mozard Bin Mohtar |
|
end |
|
Um Zero Food Waste Campaign
Researcher(s) : Associate Prof. Dr. Zalfa Laili Binti Hamzah, Mr. Saad Mohd Said |
|
end |