Dr. Zalfa Laili Hamzah is an Associate Professor at Department of Management and Marketing, Faculty of Business & Economics, Universiti Malaya.  She currently serves as an Expert Advisor to the UM Giving Centre and previously held the role of Expert Advisor for both UM Corporate Brand Management and Department of Higher Education, Ministry of Higher Education, Malaysia for PENJANA program. She received her PhD in Corporate Branding from Universiti Malaya.  Her scholarly interests encompass Corporate Branding including product, services, employer and social media branding, Corporate Identity, Image and Reputation, Leadership as well as Consumer Behaviour/Psychology.  She is actively engaged in Fundamental Research Grant Scheme (FRGS) projects, focusing on (i) Employees Mental Health, Wellbeing and Employer Brand Performance; and (ii) Impact of Good Governance Practices on Financial and  Brand Image Performance among Malaysian Public Sector. Another area of her ongoing research revolves around the impact of Consumer Consumption Decisions on Financial and Subjective Wellbeing in Malaysia. Her scholarly contributions have been published in esteemed journals including  Journal of Business Research, Journal of Brand Management, Journal of Interactive Marketing, Journal of Research in Interactive Marketing, Online Information Review, International Journal of Bank Marketing, Journal of Consumer Behaviour, Journal of Consumer Marketing, Management Review Quarterly and International Journal of Internet Marketing and Advertising and  International Journal of Technology Marketing. She also presented her work at several International reputable conferences including Sydney, Australia, London, UK, Lugano, Switzerland and Glasgow, Scotland, UK.