Curriculum Vitae

ASSOCIATE PROF. DR. ZALFA LAILI BINTI HAMZAH

Associate Professor
  • Department of Management & Marketing
    Faculty of Business and Economics
  • zalfa
  • +60379673829

BIOGRAPHY

Dr. Zalfa Laili Hamzah is an Associate Professor at Department of Management and Marketing, Faculty of Business & Economics, Universiti Malaya.  She serves Expert Advisor to UM Corporate Brand Management. She received her PhD in Corporate Branding from Universiti Malaya.  Her research interests encompass Corporate Branding / Brand Management including product, services, employer and social media branding), Corporate Identity, Image and Reputation, Leadership as well as Consumer Behaviour/Psychology.  She is currently undertaking both research (FRGS) in (i) Employees Mental Health, Wellbeing and Employer Brand Performance; and (ii) Impact of Good Governance Practices on Financial and  Brand Image Performance in Malaysian Public Sector. Another area of her ongoing research revolves around the impact of consumption decisions on financial wellbeing and consumer wellbeing. Her scholarly contributions have been published in esteemed journals including  Journal of Business Research, Journal of Brand Management, Journal of Interactive Marketing, Journal of Research in Interactive Marketing, Online Information Review, International Journal of Bank Marketing, Journal of Consumer Behaviour, Journal of Consumer Marketing, Management Review Quarterly and International Journal of Internet Marketing and Advertising and  International Journal of Technology Marketing. She also presented her work at several International reputable conferences including Sydney, Australia, London, United Kingdom and Lugano, Switzerland and Glasgow, Scotland, UK. 

AREAS OF EXPERTISE

  • CORPORATE REPUTATION, CORPORATE BRAND
  • CONSUMER BEHAVIOUR
  • CORPORATE COMMUNICATION
    Corporate Identity, Corporate Image, Corporate Reputation
  • OTHER MEDIA AND COMUNICATIONS
    SOCIAL MEDIA MARKETING
  • BRANDS MANAGEMENT
    CORPORATE BRANDING

ACADEMIC QUALIFICATION

  • PROFESSIONAL CERTIFICATE FOR ENTREPRENEURSHIP EDUCATOR (ProCEEd), (Entrepreneurship)
    Kementerian Pengajian Tinggi Malaysia
  • CERTIFIED IMAGE CONSULTANT, (Corporate Management)
    Universiti Terbuka Malaysia (Oum)
  • PH.D (CORPORATE BRANDING), (Marketing)
    Universiti Malaya (UM)
  • CERTIFICATE IV IN TESOL (AUS), (Teaching & Learning)
    Queensland Language Training Institute
  • MASTER OF SCIENCE (MANAGEMENT), (Management Science)
    Universiti Putra Malaysia (UPM)
  • BAC. OF SCIENCE (AGRIBUSINESS) (HONS.), (Agribusiness)
    Universiti Putra Malaysia (UPM)
  • DIP. HUMAN DEVELOPMENT, (Human Development and Management)
    Universiti Pertanian Malaysia

ADMINISTRATIVE DUTIES

  • Task Force Member
    28 Sep 2022 - 28 Sep 2025 (Department of Management & Marketing, Faculty of Business and Economics)
  • Task Force Member
    30 May 2022 - 30 May 2025 (Department of Management & Marketing, Faculty of Business and Economics)
  • Task Force Member
    10 Dec 2021 - 10 Dec 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • CURRICULUM REVIEW COMMITTEE DMGT
    10 Dec 2021 - 10 Dec 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • PEGAWAI MENTAL HEALTH FAKULTI
    21 Aug 2023 - 20 Aug 2024 (University Malaya)
  • Jawatankuasa Kurikulum Program Sarjana Pemasaran
    16 Jul 2021 - 15 Jul 2024 (Department of Marketing, Faculty of Business & Accountancy)
  • Task Force Member
    21 Mar 2023 - 21 Mar 2024 (University Malaya)
  • KETUA AHLI JAWATANKUASA KEBAJIKAN DAN SOSIAL FAKULTI PERNIAGAAN DAN EKONOMI
    21 Mar 2023 - 21 Mar 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • Internal Auditor of Faculty of Business and Accountancy
    01 Aug 2020 - 31 Aug 2023 (Department of Marketing, Faculty of Business & Accountancy)
  • Jawatankuasa Kerja Semakan Kokurikulum BBA
    12 Sep 2018 - 11 Sep 2022 (Department of Marketing, Faculty of Business & Accountancy)
  • Head of Community Engagement Policy Review
    01 Aug 2021 - 31 Jul 2022 (University Malaya)
  • Supervisor of Social Engagement Course
    01 Mar 2021 - 02 Feb 2022 (University Malaya)
  • Student Internship Supervisor
    02 Dec 2021 - 31 Jan 2022 (University Malaya)
  • Deputy Director of The Centre of Community and Sustainability, Universiti Malaya
    01 Jul 2021 - 31 Dec 2021 (University Malaya)
  • Menjalankan Fungsi Sebagai Pengarah
    22 Nov 2021 - 30 Dec 2021 (University Malaya)
  • Co-Chairman of International Conference of Community Engagement
    15 Jul 2021 - 30 Sep 2021 (International)
  • Panel Penemuduga bagi Kemasukan Ke Program Pengajian Peringkat Ijazah Sarjana Muda Sesi Akademik 2021/2022
    08 Jun 2021 - 11 Jun 2021 (University Malaya)
  • Acting Director of The Community and Sustainability Centre, UM
    01 Dec 2020 - 28 Feb 2021 (University Malaya)
  • BBA Coordinator of Social Engagement Course
    04 Nov 2017 - 04 Nov 2020 (University Malaya)
  • Student Supervisor of Social Engagement Course
    16 Oct 2017 - 16 Oct 2020 (Department of Marketing, Faculty of Business & Accountancy)
  • Internal Auditor
    19 Sep 2017 - 20 Sep 2020 (Department of Marketing, Faculty of Business & Accountancy)
  • Jawatankuasa Kerja Semakan Kurukulum Ijazah Sarjana Muda Pentadbiran Perniagaan
    03 Sep 2018 - 30 Jul 2020 (Department of Marketing, Faculty of Business & Accountancy)
  • Co-Chair of International Conference on University of Malaya Academy Community Engagement 2019
    23 Sep 2019 - 01 Oct 2019 (International)
  • Acting Director of The Sustainability and Community Centre (UMCares), UM
    02 Sep 2019 - 26 Sep 2019 (University Malaya)
  • Panel Penemuduga Kemasukan Ijazah Pertama Sesi 2019/2020
    11 Jun 2019 - 14 Jun 2019 (Department of Marketing, Faculty of Business & Accountancy)
  • Supervisor for Industrial training
    01 Nov 2018 - 31 Dec 2018 (University Malaya)
  • Coordinator of Business Idea Competition
    02 Feb 2018 - 31 Oct 2018 (National)
  • Coordinator of Business Idea Competition, IFKL 2018
    01 Mar 2018 - 30 Sep 2018 (National)
  • Panel Penemuduga Kemasukan Ijazah Dasar: Sarjana Muda Pentadbiran Perniagaan
    28 May 2018 - 07 Jun 2018 (University Malaya)
  • Committee Members of New Academic Masters Programme
    02 May 2016 - 01 May 2018 (Department of Marketing, Faculty of Business & Accountancy)
  • Supervisor of Industrial Training for BBA students
    05 Mar 2018 - 28 Apr 2018 (University Malaya)
  • Supervisor of Industry Visit
    15 Nov 2017 - 15 Dec 2017 (Department of Marketing, Faculty of Business & Accountancy)
  • Supervisor of Social Engagement
    01 Oct 2014 - 02 Oct 2017 (University Malaya)
  • Coordinator of Social Engagement for BBA Programme
    01 Oct 2014 - 01 Oct 2017 (Department of Marketing, Faculty of Business & Accountancy)
  • Internal Auditor
    19 Sep 2014 - 18 Sep 2017 (Department of Marketing, Faculty of Business & Accountancy)
  • Panel Penilai Program Jalinan Masyarakat
    07 Sep 2015 - 05 Sep 2017 (University Malaya)
  • Panel Penemuduga Sesi Temuduga Kemasukan Pelajar Ijazah Pertama 2017/2018
    29 May 2017 - 01 Jun 2017 (University Malaya)
  • Committee members of International Conference of Marketing-IBAIBM/UM 2016
    04 Jul 2016 - 20 Dec 2016 (Department of Marketing, Faculty of Business & Accountancy)
  • Panel Penemuduga Sesi Kemasukan Pelajar Ijazah Pertama 2016/2017
    23 May 2016 - 27 May 2016 (University Malaya)

MEMBERSHIPS

  • WORLD UNIVERSITY ASSOCIATION FOR COMMUNITY DEVELOPMENT, MEMBER
    Since 2019 (International)
  • NATIONAL UNIVERSITY OF MODERN LANGUAGE, COMMITTEE MEMBER
    Since 2019 (International)
  • UM GRADUATE SCHOOL OF BUSINESS, EXAMINER
    Since 2018 (University)
  • MALAYSIAN ASSOCIATION BRAND AND IMAGE CONSULTANTS, MEMBER
    Since 2018 (National)
  • EXPERT ADVISOR OF UM CORPORATE BRAND MANAGEMENT, COMMITTEE MEMBER
    2021 to 2023 (University)
  • PEMBANGUNAN POLISI JARINGAN MASYARAKAT, UNIVERSITI MALAYA, MEMBER
    2021 to 2022 (University)
  • ADVISOR TO UM GRADUATE EMPLOYABILITY, ENTREPRENEURSHIP & STUDENT DEVELOPMENT CENTRE, COMMITTEE MEMBER
    2021 to 2022 (University)
  • PEMBANGUNAN POLISI INDUSTRI & MASYARAKAT UNIVERSITI MALAYA, COMMITTEE MEMBER
    2020 to 2021 (University)
  • GRADUATE SCHOOL OF BUSINESS, FACULTY OF BUSINESS AND ACCOUNTANCY, UNIVERSITY OF MALAYA, CHAIRPERSON FOR PRESENTATION
    2019 to 2019 (University)
  • AMITY JOURNAL OF MARKETING , EDITORIAL BOARD
    2015 to 2018 (International)

AWARD AND STEWARDSHIP

  • EXCELLENCE SERVICE AWARD
    University of Malaya, 2022 (University)
  • Sijil Penghargaan Cabaran Niaga Francais Program Francais Siswa IPTA 2021 (Mentor)
    Kementerian Perdagangan Dalam Negeri dan Hal Ehwal Pengguna & Malaysian Franchise Associasiation, 2021 (National)
  • Certificate of Appreciation as Advisor -Fourth Place of Business Simulation National Competition IPTA Awards 2021
    Ministry of Higher Education, 2021 (National)
  • Certificate of Appreciation as Panel of Judges of DIY Made Simple 2020 Green School Vertical Garden Competition
    Mr DIY Trading Sdn Bhd, 2021 (National)
  • Certified Microsoft Innovative Educator, Microsoft Corporation, 2021
    Microst Cooperation, 2021 (International)
  • CERTIFICATE OF EXCELLENT SERVICE
    University of Malaya, 2020 (University)
  • Certificate of Excellence UM
    Universiti Malaya, 2019 (University)
  • Best Paper Award- Smartwatch Adoption Manuscript, International Symposium On Applied Structural Equation Modeling and Methodological Matters (Sasem) 2019
    Sarawak Research Society and Universiti Tunku Abdul Rahman, 2019 (International)
  • Penghargaan Penglibatan Dalam Kem Kepimpinan Pengawas Disiplin
    Sekolah Menengah Taman Melati Gombak, Kuala Lumpur, 2019 (Community)
  • Penghargaan Kem Motivasi 'Focus on U Camp'
    Sekolah Menengah Kebangsaan Nanding Hulu Langat, Selangor, 2017 (Community)
  • Penghargaan Penglibatan dalam Aktiviti Kemasyarakatan-Kem Motivasi Pelajar Tingkatan 4 dan 5
    Sekolah Menengah Kebangsaan Dusun Nanding, Selangor., 2017 (University)
  • Penghargaan Penglibatan dalam Aktiviti Kemasyarakatan
    Sekolah Bimbingan Jalinan Kasih, Kuala Lumpur, 2016 (Community)

PUBLICATIONS

Article in Journal
WoS
  1. Ghazali, Ezlika M.; Mutum, Dilip S.; Nguyen, Bang; Hamzah, Zalfa Laili; Mohtar, Mozard (2024). Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model, ENTREPRENEURSHIP RESEARCH JOURNAL. . doi:10.1515/erj-2020-0426
  2. Mushtaq, Fakhra Malik; Hamzah, Zalfa Laili; Ghazali, Ezlika M. (2024). Fly or Fry: Understanding the dynamics of brand hate and consumer resilience in the airline and restaurant industries, JOURNAL OF CONSUMER BEHAVIOUR. . doi:10.1002/cb.2387
  3. Waqas, Muhammad; Hamzah, Zalfa Laili; Salleh, Noor Akma Mohd (2022). Branded content experience in social media settings: a consumer culture theory perspective, JOURNAL OF BRAND MANAGEMENT. 29(2), 225-240. doi:10.1057/s41262-021-00268-0
  4. Hamzah, Z. L., Wahab, H. A., & Waqas, M. (2021). Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts. Journal of Research in Interactive Marketing, 15(2), 336-358. doi: 10.1108/jrim-05-2020-0113
  5. Waqas, M., Hamzah, Z. L., & Salleh, N. A. M. (2021). Customer experience with the branded content: a social media perspective. Online Information Review, 45(5), 964-982. doi: 10.1108/oir-10-2019-0333
  6. Waqas, M; Salleh, NAM; Hamzah, ZL (2021). Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation, JOURNAL OF INTERACTIVE MARKETING. 56, 106-120. doi:10.1016/j.intmar.2021.07.001
  7. Che-Ha, Norbani; Hamzah, Zalfa Laili; Abd Sukor, Mohd Edil; Said, Saad Mohd; Veeriah, Komala (2017). Profiling Islamic Banking Customers: Does Product Awareness Matter?, ADVANCES IN ISLAMIC FINANCE, MARKETING, AND MANAGEMENT: AN ASIAN PERSPECTIVE. , 223-243
  8. Hambali, Khadijah Binti Mohd Khambali; Hamzah, Zalfa Laili; Daud, Mohd Zaidi; Johari, Fuadah (2017). Managing the Institution of Zakat: Case Study of Muallaf in Selangor, Malaysia, ADVANCES IN ISLAMIC FINANCE, MARKETING, AND MANAGEMENT: AN ASIAN PERSPECTIVE. , 325-339
  9. Hamzah, Z. L., Alwi, S. F. S., Othman, M. N. (2014). Designing corporate brand experience in an online context: A qualitative insight, Journal of Business Research. 67(11), 2299-2310
Scopus
  1. Ghazali E.M., Mutum D.S., Nguyen B., Hamzah Z.L., Mohtar M. (2024). Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model, Entrepreneurship Research Journal. 14(1), 53-88. doi:10.1515/erj-2020-0426
  2. Mushtaq F.M., Ghazali E.M., Hamzah Z.L. (2024). Brand hate: a systematic literature review and future perspectives, Management Review Quarterly. . doi:10.1007/s11301-023-00402-z
  3. Hamzah Z.L., Waqas M., Rahman R.B., Ghazali E. (2022). Consumer repurchase intention of smart wearable devices: an extension of the technology integration model, International Journal of Technology Marketing. 17(1), 78-98. doi:10.1504/ijtmkt.2023.127329
  4. Waqas M., Hamzah Z.L., Salleh N.A.M. (2022). Branded content experience in social media settings: a consumer culture theory perspective, Journal of Brand Management. 29(2), 225-240. doi:10.1057/s41262-021-00268-0
  5. Waqas, M., Hamzah, Z. L., & Mohd Salleh, N. A. (2021). Customer experience with the branded content: a social media perspective. Online Information Review, 45(5), 964-982. doi: 10.1108/OIR-10-2019-0333
  6. Hamzah, Z. L., Syed Alwi, S. F., Othman, M. N. (2014). Designing corporate brand experience in an online context: A qualitative insight, Journal of Business Research. 67(11), 2299-231001482963 (ISSN).
Others
  1. Hamzah, Z. L., Waqas, M., Rahman, R. B., & Ghazali, E. (2023). Consumer repurchase intention of smart wearable devices: an extension of the technology integration model. International Journal of Technology Marketing, 17(1), 78-98.
  2. Hasan, S.I., Bakar, A.A., Radi, N.A.M, Mansor, M.A., Hamzah, Z.L., Nordin, A.S.A (2023). The Positive Impact of University-Community Engagement Projects: A Case Study in the Context of Universiti Malaya, Journal of Research Management & Governance. 5(1), 30-49.
  3. Hamzah, Z.L. & Darusaim, I.Z. (2021). Uncovering Drivers of Customer/Audience Engagement and Media Trust on Mainstream Media, International Journal of Innovation and Business Strategy, Vol. 15 No. 2, pp. 75-87.
  4. Hamzah, Z.L. & MBasri, N. A. (2021). Assessing the Interrelationships of Customer-Based Brand Equity: The Case of Automobiles Lubricant Industry in Malaysia, International Journal of Innovation and Business Strategy, Vol. 15 No. 2, pp. 1-18.
  5. Waqas, Hamzah, Salleh (2019). A Typology of Consumer Experience with Social Media Branded Content: a netnpgraphic study. International Journal of Internet Marketing and Advertising
  6. Waqas, M., Hamzah, Z.L.B. & Salleh, N.A.M. (2020) Customer experience: a systematic literature review and consumer culture theory-based conceptualisation. Management Review Quarterly ,71,135-176. https://doi.org/10.1007/s11301-020-00182-w
  7. Zalfa.L.H. (2020). Jom Audit Diri: Adakah kita pengguna bijak dalam norma baharu? UMCares Bulletin. vol.1/2020, page 11-13. https://myumcares.um.edu.my/Image/BULLETIN/buletin%20umcares%201-2020.pdf
  8. Hamzah, Z. L., Lee, S. P., & Moghavvemi, S. (2017). Elucidating perceived overall service quality in retail banking. International Journal of Bank Marketing, 35(5), 781-804.
  9. Sidin, S.M., Yee,W.F., Busu, B., Zawawi, D.Ruhana B., Dahlia Z., and Hamzah, Z.L. (2004). The Effects of Spousal Resources on Family Purchase Decision Making in Malaysia- A Replication. Malaysian Journal of Consumer and Family Economics, vol.7, pp131-138.
  10. Sidin,S.M., Yee W.F., Zawawi, D., Busu, R. and Hamzah, Z.L. 2004. Effects of Sex Role Orientation on Role Structure in Family Decision Making in Malaysia-A Replication. Journal Of Consumer Marketing 21(6):381-390.
Books
  1. Hamzah, Radi and Mansor (2022). Community Engagement Experience in Education Context: Transferring Knowledge into Best Practices. Penerbit UMCares, Universiti Malaya
  2. Hamzah, Z.L. & Alwi, S.F.S. (2022). Demystifying Corporate Brand Experience: A Guide on How to Measure and Design Core Brand Values. Malaysia: Penerbitan Universiti Pendidikan Sultan Idris. (ISBN: 978-967-2799-52-8)
  3. Hamzah, Z.L. & Ong, L. D. (2020). Marketing Blunders: Cases & Lessons for Managers. Singapore, SG: Partridge. (ISBN: 978-1-5437-6179-5)
Chapter in Books
  1. Hamzah, Z.L., Johari, A. (2023). Enhancing Customer Brand Interaction: Customer Engagement on Brand Pages of Social Networking Sites. In: Wang, C.L. (eds) The Palgrave Handbook of Interactive Marketing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-14961-0_21
  2. Hamzah, Z.L., Waqas, M. (2023). Interactive Experience of Physical Servicescape and Online Servicescape: A Review and Future Research. In: Wang, C.L. (eds) The Palgrave Handbook of Interactive Marketing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-14961-0_36
  3. Che-Ha, N, Hamzah, Z.L., Nguyen, Hoe,C.C. (2017). Revisiting the Relationships between Brand Performance, Brand Image and Customer Loyalty: Findings from the Air Compressor Industry in Malaysia: Asian Branding
  4. Che-Ha, N., Hamzah, Z. L., Abd Sukor, M. E., Mohd Said, S., & Veeriah, K. (2017). Profiling Islamic Banking Customers: Does Product Awareness Matters? In Dilip Mutum, Mohammad Muhsin Butt and Mamanur Rashid (Eds.), Advances in Islamic Finance, Marketing and Management: An Asian Perspective (Chapter 10) (pp. 223-243). UK: Emerald Group Publishing Limited.
  5. Khadijah Mohd Khambali @ Hambali, Zalfa Laili Hamzah, Mohd Zaidi Daud, Fuadah Johari. (2017). Managing The Institution of Zakat: Case Study of Muallaf In Selangor, Malaysia. In Dilip S. Mutum, Mohammad Mohsin Butt, Mamunur Rashid (Eds.), Advances in Islamic Finance, Marketing and management; An Asian Perspective (pp.325-340)United Kingdom: Emerald Group Publishing. ISBN 978-1-78635-899-8.
  6. Mahdzan, N.S., Mohd-Any, A.A. & Hamzah, Z.L. (2016). Co-creating value with online banking services: The case of Maybank. In Roy, S., Mutum, D.S. & Nguyen, B. (Eds). Services Marketing Cases in Emerging Markets - An Asian Perspective. Springer International Switzerland.
  7. Hamzah, Zalfa Laili, Md Nor Othman, and S. F. Syed Alwi. Corporate Brand: Online in Corporate Brand Areas, Arenas and Approaches. Routledge, 2015.
Article in Proceeding
  1. Hamzah, Z.L. & Termizi, A. (2021). Travel Intention to Visit Tourists Destination During and Post Pandemic Covid-19: Safe and Anxiety
  2. Hamzah, Z.L. & Vinny, C.M.V. (2021). Identification of Determinant Factors of Residential Property Satisfaction and Its Impact on Developer Brand Performance. the 3rd ABEATS Lessons for an uncertain future: The role of business, engineering, and technology. Glasgow, Scotland
  3. Hamzah, Z.L., Hasan, S.I., Bakar, A.A., Mansor, M.A., and Nordin, A.S.A. (2021). Universiti Malaya Academia Community Engagement International Conference: Innovation Resilience Post Pandemic Recovery. E-Proceedings (1-270) e-ISBN978-967-25605-2-4. Malaysia: The Community and Sustainability Centre, UMCares.
  4. Ghazali, E.M., Ngiam, E.Y-L., Mutum, D.S. and Hamzah, Z.L. (2019, 21-24 August). Factors Motivating Suburban House Purchase Intentions: Application of the PPM Framework. Paper presented at the International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM), Melaka, Malaysia.
  5. Hamzah, Z.L., Syed Alwi, S.F., Nguyen, B. and Othman, M.N. (2017). Corporate Brand Experience: Scale Development, Validation and Conceptual Model. 3rd International Collouqium Corporate Branding, Identity, Image, Reputation (COBIIR 2017), 7th 8th September 2017, Middle Sex University London.
  6. Indradevi, G. & Hamzah, Z.L. (2016). Towards an Understanding of Customer Based Corporate Reputation and Consumer Behaviour: A conceptual model: IBAICM-3rd Institute of Business and Administration International Conference of Marketing, 19-20th December 2017, University of Malaya, Kuala Lumpur.
  7. Mokhtar, M. Che Ha, N. & Hamzah, Z.L. (2016). Re-clarification of Corporate Character Scale (Davies et al., 2003) in Upscale Hotels, IBAICM-3rd Institute of Business and Administration International Conference of Marketing, 19-20th December 2017, University of Malaya, Kuala Lumpur.
  8. Pei, F.P & Hamzah, Z.L. (2016). Branding and Purchase Decision of Pharmaceutical Products: A Conceptual Model: : IBAICM-3rd Institute of Business and Administration International Conference of Marketing, 19-20th December 2017, University of Malaya, Kuala Lumpur.
  9. Zalfa, L.H., Sharifah Faridah S.A. and Md Nor, O. (2013). The Relationship between Online corporate brand experience, Corporate Image and Customer Loyalty. International Corporate Identity Group Symposium, University of Brunel, London & University Putra Malaysia, Pullman Hotel Putrajaya, Putrajaya, Malaysia, 10-12 September, 2013.
  10. Zalfa, L.H., Sharifah Faridah S.A. and Md Nor, O. (2012). What drives online brand experience in a non- experiential setting? Academy of Marketing Conference, University of Southampton, United Kingdom, 3-7 July, 2012.
  11. Zalfa,L.H., Sharifah Faridah S.A. and Md Nor,O. (2011). Measuring online brand experience using Schmitt s concept in experiential marketing.Thoughts Leader Conference of Brand Management, 10-12 March, 2011, Universita della Svizzera, Italiana, Lugano, Switzerland.
Other Publications
  1. Cheha, Hamzah, Z.L. & Saad, M.S. (2017). Garis & Panduan Pengurusan Sisa Makanan Universiti Malaya. - Policy Paper

RESEARCH PROJECT

National
  1. 2023 - 2026, Fundamental Research Grant Scheme (FRGS)
    Assessing The Impacts Of Good Governance Practices On Financial And Image Performance In The Malaysian Public Sector: The Moderating Role Of The Fraud Prevention Initiatives ( Co-Researcher)
  2. 2021 - 2024, Fundamental Research Grant Scheme (FRGS)
    Covid-19 Impact: Developing A Framework And Profiling Employees Mental Health, Workplace, Wellbeing And Its Impact On Employer Brand Performance In Malaysia ( Principal Investigator(PI))
  3. 2023 - 2024, RU Geran - UMCares
    (health Is Wealth) Healthy Ageing For Senior Citizens Of Petaling Jaya ( Co-Researcher)
  4. 2023 - 2024, RU Geran - UMCares
    Financial Literacy And Wellbeing For Healthy Ageing- Community Advisory Clinic ( Principal Investigator(PI))
  5. 2018 - 2021, RU Geran - Fakulti Program
    Exploring And Predicting The Continuance Intention To Use Smart Wearable Devices: Technology Integration Model (tim) ( Principal Investigator(PI))
  6. 2018 - 2021, RU Geran - Fakulti Program
    Evaluating Drivers Of Home Purchase Intention In A Suburban Township Via Push-pull-mooring Framework ( Co-Researcher)
  7. 2018 - 2020, FACULTY GRANT
    Exploring and Predicting the Continuance Intention to Use Smart Wearable Devices: Technology Integration Model (TIM) ( Principal Investigator(PI))
  8. 2018 - 2020, Faculty grant
    Evaluating Drivers of Home Purchase Intention in a Suburban Township via Push-Pull-Mooring Framework ( Consultant)
  9. 2019 - 2020, Knowledge Transfer Programme (KTP)
    PELATIHAN FASILITATOR KEM KEUSAHAWANAN ( Principal Investigator(PI))
  10. 2017 - 2019, Geran Penyelidikan Universiti Malaya (UMRG)
    Uncovering The Drivers Of Social Entrepreneurial Intent of Millenials, ( Consultant)
  11. 2016 - 2018, Fundamental Research Grant Scheme (FRGS)
    Green Consumer Behaviour And Antecedents: Developing A Profile Of Green Consumers In Malaysia And Implications ( Consultant)
  12. 2016 - 2018, Bantuan Kecil Penyelidikan (BKP)
    INTEGRATING CORPORATE BRAND EXPERIENCE AND CORPORATE BRAND PERFORMANCE IN HEALTHCARE SERVICES INDUSTRY IN MALAYSIA: PATIENTS VIEW ( Principal Investigator(PI))
University
  1. 2023 - 2024, University Grant
    Exploring Consumers Attitudes Toward Consumption Decision And Impact On Financial Wellbeing And Consumer Subjective Wellbeing ( Principal Investigator(PI))

CONSULTANCY PROJECT

  • Kajian Behavioural Insight 2022- Meningkatkan Pendaftaran Institusi Pendidikan Swasta Dengan Kementerian Pendidikan Malaysia, Malaysian Productivity Corporation, Consultant
    20 Jun 2022 - 19 Dec 2022 (National)

PAPER PRESENTED

INVITED SPEAKER
  1. Best Practices in Marketing and Student Recruitment - Internalizing Agile Marketing., Sharing Session with Marketing Recruitment Centre, UM , Marketing Recruitment Centre, UM (University) (03 Oct 2022 - 03 Dec 2022)
  2. Speaker: Communication in Business Negotiation , Virtual Mobility International Program Cross-cultural Management December 6 10, 2021, Binary University Indonesia and Universiti Malaya (International) (08 Dec 2021 - 08 Dec 2021)
ORAL PRESENTER
  1. Identification of Determinant Factors of Residential Property Satisfaction and Its Impact on Developer Brand Performance, ASEAN Business Engineering and Technology Symposium (ABEATS), Adam Smith Business School, University of Glasgow, Scotland, UK (International) (07 Dec 2021 - 08 Dec 2021)
  2. Travel Intention to Visit Tourists Destination During and Post-Pandemic Covid-19: The Relationship between Perceived Risks, Safe, Protective Measures and Anxiety , ASEAN Business Engineering and Technology Symposium (ABEATS), Adam Business School, University of Glasgow, Scotland UK (International) (07 Dec 2021 - 08 Dec 2021)
PRESENTER
  1. Exploring and Predicting the Continuance Intention to Use Smart Wearable Devices: Technology Integration Model, FBA Research in Progress Seminar Series 1, Faculty of Business & Accountancy (University) (15 Mar 2019 - 15 Mar 2019)
  2. Re-clarification of Corporate Character Scale (Davies et al., 2003) in Upscale Hotels, 3rd Institute of Business Administration International Conference of Marketing, Institute of Business Administration, Pakistan and Faculty of Business and Accountancy, University of Malaya (International) (19 Dec 2016 - 20 Dec 2016)
  3. Branding and Purchase Decision of Pharmaceutical Products: A Conceptual Model: IBAICM-3rd Institute of Business and Administration International Conference of Marketing, 19-20th December 2017, University of Malaya, Kuala Lumpur., 3rd Institute Business of Administration International Conference of Marketing, Institute of Business Administration, Pakistan and Faculty of Business and Accountancy, University of Malaya (International) (19 Dec 2016 - 20 Dec 2016)
  4. Towards an Understanding of Customer Based Corproate Reputation and Consumer Behaviour: A conceptual model, 3rd Institute of Business Administration International Conference of Marketing., Institute of Business Administration, Pakistan and Faculty of Business and Accountancy, University of Malaya (International) (19 Dec 2016 - 20 Dec 2016)
  5. The Relationship between Online corporate brand experience, Corporate Image and Customer Loyalty., International Corporate Identity Group Symposium, University of Brunel, London & University Putra Malaysia., Brunel University of London & University Putra Malaysia (International) (01 Sep 2013 - 02 Sep 2013)
  6. Measuring online brand experience using Schmitt s concept in experiential marketing., The Thoughts Leaders International Conference of Brand Management., Universita della Svizzera, Italiana, Lugano, Switzerland (International) (10 Mar 2011 - 12 Mar 2011)
  7. Relating the functional and emotional values in service branding., Australia New Zealand Marketing Academy and Conference (ANZMAC)., ANZMAC, University of New South Wales, Sydney, Australia. (International) (29 Nov 2008 - 02 Dec 2008)
OTHERS
  1. Corporate Brand Experience: Scale Development, Validation and Conceptual Model. , International Colloquium Corporate Branding, Identity, Image, Reputation (COBIIR), COBIIR, 2017 (International) (07 Aug 2017 - 08 Aug 2017)
  2. What drives online brand experience in a non-experiential setting? , Academy of Marketing Conference, University of Southampton, United Kingdom, Academy of Marketing conference (International) (03 Jul 2012 - 07 Jul 2012)

ACADEMIC/PROF. SERVICES

Evaluation
  1. (2023) Reviewing Journal of Retailing and Customer Service, International, (Reviewer)
  2. (2023) Reviewing Journal of Islamic Marketing, International, (Reviewer)
  3. (2023) Internal Examiner to Phd Viva, University, (Internal Examiner)
  4. (2023) Faculty Grant Evaluator, University, (Reviewer)
  5. (2023) Panel Evaluator for Frgs Research Grants, University, (Reviewer)
  6. (2023) Frgs Evaluator, University, (Reviewer)
  7. (2023) Examiner Mba Thesis: Examining The Corporate Social Responsibility and The Customer Loyalty of International Fast Fashion Brands in China: The Mediating Role of Service Quality, Customer Satisfaction, Corporate Image, Corporate Reputation and Customer Trust, University, (Internal Examiner)
  8. (2023) Reviewer to Engaging Head and Heart On Social Media Journal of Behavioural and Information Technology, International, (Reviewer)
  9. (2023) Internal Examiner to Phd Student in Department of Management and Marketing, University, (Internal Examiner)
  10. (2022) Review for Brand Relationships Using Brand Memes for Journal of Retailing and Consumer Services, International, (Reviewer)
  11. (2022) Reviewing Branding Through Memes, International, (Reviewer)
  12. (2022) Examine Phd Thesis: Customer Retention Strategy, International, (External Examiner)
  13. (2022) Review for Smes Behavior On Islamic Equity Crowdfunding of Journal of Islamic Marketing, International, (Reviewer)
  14. (2022) Sessi Temuduga Calon Pengambilan Peringkat Ijazah: Ijazah Sarjana Muda, University, (Internal Assessor)
  15. (2022) Business Panel Judges of The Global Undergraduate Awards , Dublin, Ireland 2022, International, (External Assessor)
  16. (2022) Research Grant Proposal Assessor, University, (Internal Assessor)
  17. (2022) Reviewer of Qualitative Market Research, International, (Reviewer)
  18. (2022) Reviewer of International Journal of Technology Marketing, International, (Reviewer)
  19. (2022) Reviewer of Customer Engagement of Multiple Brand for Internet Research, International, (Reviewer)
  20. (2022) Reviewer of European Management Review: Into The Land of Customer Experience: Inspecting The Past, Present, and Future of Customer Experience, International, (Reviewer)
  21. (2022) Reviewer of Retailing and Consumer Services: Exploring Phygital Omnichannel Luxury Retailing for Immersive Customer Experience: The Role of Rapport Andsocial Engagement, International, (Reviewer)
  22. (2021) Reviewing Journal Article: Internet Research, International, (Reviewer)
  23. (2021) Reviewing Journal Article: Qualitative Market Research, International, (Reviewer)
  24. (2021) Reviewing Journal Article: Journal of Research in Interactive Marketing, International, (Reviewer)
  25. (2021) Evaluating Proposal Defence Doctoral Colloquium Dmgt: Constructing Brand Equity Model for Higher Education Institutions, University, (Internal Examiner)
  26. (2021) The Impact of Perceived Due Care On Trustworthiness and Free Market Support in The Dutch Banking Sector, International, (Reviewer)
  27. (2021) Reviewer for Masters Thesis: Chocolate Consumption in The Absense of Halal Logo: Daim Brand Case Study, University, (Internal Examiner)
  28. (2021) Reviewer for Mba Thesis: a Co-Branding Study and Impact On Brand Personality: Emotional Attachment and Co-Brand Attitudes as Mediating Factors, University, (Internal Examiner)
  29. (2021) Reviewer for Masters Thesis: Social Media Advertisement Factors: Their Impact On Purchase Intention and Actual Behaviour in Malaysia, University, (Internal Examiner)
  30. (2021) Examining The Relationship Between Corporate Social Responsibility, Corporate Reputation and Brand Equity in Indian Banking Industry, International, (Reviewer)
  31. (2021) Reviewing Article in Journal of Public Affairs: "Examining The Relationship Between Corporate Social Responsibility, Corporate Reputation and Brand Equity in Indian Banking Industry", International, (Reviewer)
  32. (2021) Reviewing Article in Journal, International, (Reviewer)
  33. (2021) My Beauty Brand and I Can Interact: Augmented Reality Can Drive Consumers Satisfaction and Continuous Intention, International, (Reviewer)
  34. (2021) Internal Examiner (Mba) - a Study of Player Behaviour and Motivation to Purchase Dota 2 Virtual in Game Items, University, (Internal Examiner)
  35. (2021) The Relationship Between Couples Wedding Touism Motivation, Experiential Quality, Experiential Satisfaction and Behavioral Intention in The Chinese Wedding Tourism, University, (Internal Examiner)
  36. (2021) Does E-Service Quality of Online Grievance Redress Portals Lead to Satisfaction? An Outlook from The Perspectives of Indian Youth, International, (Reviewer)
  37. (2021) Artificial Intelligence in Fintech: Consumer Attitude Towards Robo-Advisor Adoption, International, (Reviewer)
  38. (2020) Scientific Committee Members of Webminar International Conference of University for Society 5th Asiaengage: How Community Engagement Can Drive Innovative Sustainability in 4IR Era 2020, (Scientific Committee)
  39. (2020) Reviewer for Business Ethics: European View, (Reviewer)
  40. (2020) Reviewer for Journal of Financial Services Marketing , (Reviewer)
  41. (2020) Reviewer for Journal of Sage Open, (Reviewer)
  42. (2020) Chief Editor for Extended Abstract of University of Malaya Academy of International Conference Community Engagement 2020, (Editor)
  43. (2020) Panel Penilai untuk Penilaian Grant Knowledge Transfer (Competition) KTP 2020, (Panel Penilai)
  44. (2020) Panel Penilai untuk Geran Projek UMCares Pasca Covid-19 2020, (Panel Penilai)
  45. (2020) Reviewer of Journal of Public Affairs , (Reviewer)
  46. (2020) Reviewer to Asian Academy of Management Journal , (Reviewer)
  47. (2020) Internal Examiner (MBA) -The impact of trailer s attributes on intention to watch movies in Malaysia , (Internal Examiner)
  48. (2020) Internal Examiner (MBA) - Adoption Attitude of E-Wallet in Malaysia Using Diffusion of Innovation Theory , (Internal Examiner)
  49. (2020) Internal Examiner (MBA)- The effectiveness of brand identity and brand essence of Malaysia nation branding , (Internal Examiner)
  50. (2020) Internal Examiner (MBA) - Predicting Malaysian Consumer Attitude Towards Airline Advertisement , (Internal Examiner)
  51. (2019) Reviewer Journal of Social Science and Humanity, (Reviewer)
  52. (2019) Reviewer for Journal in Sage Open -Emarald Publishing , (Reviewer)
  53. (2019) Reviewer for International Journal of Productivity and Performance Management , (Reviewer)
  54. (2019) Reviewer for Journal International Journal of Islamic and Middle Eastern Finance and Management , (Reviewer)
  55. (2019) Reviewer for Journal of Public Affairs, John Wiley , (Reviewer)
  56. (2019) Panel of Judges of Poster Competition in International Conference of UM Academia Community Engagement , (Panel of Judges)
  57. (2019) Editorial Board Member International Journal of Business and Management
  58. (2019) Reviewer for Sage Open, (Reviewer)
  59. (2019) Panel of Reviewer of Doctoral Business Administration Program (Proposal Defense) - HELP University Malaysia , (External Examiner)
  60. (2019) Internal Examiner (MBA) - Millennial s take on brand equity for fashion, technology and food industry-an analysis of effects of brand loyalty, brand association, brand awareness and brand image , (Internal Examiner)
  61. (2019) Examine PhD candidate for Candidature Defense (HELP University): Destination Image and Intention to Visit in Toursim Marketing (August 2019) , (Internal Examiner)
  62. (2019) Reviewer Paper of International Journal of Business and Management, (Reviewer)
  63. (2019) Examiner to PhD Candidate in presenting Proposal Defense, mba and master of marketing, (Internal Examiner)
  64. (2019) Internal Examiner (MBA) Transition Impact of Physical to Electronic Document Management Systems to Organization , (Internal Examiner)
  65. (2019) Internal Examiner (MBA) - The Role Service Environment Towards Consumer Experience and Response In Private General Practice Clinics , (Internal Examiner)
  66. (2019) Internal Examiner (MBA) - A study on patient improvement during healthcare consultation , (Internal Examiner MBA)
  67. (2018) Editorial Advisory Reviewer of NUML International Journal of Business and Management, (Editor)
  68. (2018) Panel Reviewer for Proposal Defense and Doctoral Collouquium at Graduate School of Business, UM-Department of Marketing, (Internal Examiner)
  69. (2018) Panelist in Proposal Defense and Doctoral Colloquium by Doctoral Candidates at Graduate Business School, Department of Marketing June & December 2018, (Internal Examiner)
  70. (2018) Reviewer for Asian Journal of Business Accountancy , (Reviewer)
  71. (2018) International Management and Accounting Conference by Taylor University, (Reviewer)
  72. (2018) International Management & Accounting Conference 2018, (Reviewer)
  73. (2018) Healthcare Business Ideas IFKL2018 , (Reviewer)
  74. (2018) Internal Examiner (MBA) -Fostering Consumer Engagement via Loyalty Program , (Internal Examiner MBA)
  75. (2018) Internal Examiner (MBA) - Applying Push-Pull-Mooring to understand home purchase intention: an empirical case study on a suburban township in Klang valley, Malaysia , (Internal Examiner)
  76. (2017) REVIEWER FOR INTERNATIONAL JOURNAL OF BANK MARKETING REVIEWER , (Reviewer)
  77. (2017) Reviewer for International Journal of Bank Marketing , (Reviewer)
  78. (2017) Internal Examiner (MBA) - Social Capital And Individual Motivations: A Study Of Online Photo Sharing Adoption Among Social Media Users In Malaysia , (Internal Examiner MBA)
  79. (2017) Internal Examiner (MBA) - Determinants of Customer Loyalty in Service Recovery of Malaysia Airlines : The Mediating Effects of Trust and Overall Satisfaction. , (Internal Examiner MBA)
  80. (2017) Internal Examiner (MBA) - Factors Affecting Service Brand Equity for Banks in Malaysia : The Mediating Effect of Social Influences , (Internal Examiner MBA)
  81. (2016) Internal Examiner (MBA) - B2B buying behavior : Does branding matter? , (Internal Examiner MBA)
  82. (2016) Internal Examiner (MBA) - A Study on Determinants of Broadband Subsidy Behavior in Malaysia Based on Individual Character , (Internal Examiner MM)
  83. (2016) IBA-UM INTERNATIONAL CONFERENCE OF MARKETING 2016, (Reviewer)
  84. (2016) Amity Journal of Marketing, (Editor)
  85. (2016) Reviewing and Editing Text Book Principles of Marketing by Coupon, (Editor)
  86. (2016) External Examiner for Master Thesis : Impact of Relationship Marketing Tactics and Relationship Quality on Customer Loyalty: A Study Within the Malaysian Mobile Telecommunication Industry , Universiti Institute Teknologi Mara (UITM), (External Examiner)
  87. (2016) Panel Penilai Program Jalinan Masyarakat Universiti Malaya, (Penilai)
  88. (2016) Internal Examiner (MBA) - An Empirical Study in Malaysia : Factors Influencing Consumer Purchase Intentions of Luxury Fashion Brands , (Internal Examiner MBA)
  89. (2016) Reviewer for International Journal of Bank Marketing , (Reviewer)
  90. (2015) REviewer for Asian Journal of Business and Accountancy , (Reviewer)
  91. (2015) Internal Examiner (MBA) - The mediating role of customer trust and switching barriers on the satisfaction loyalty relationship in SPA treatment services. , (Internal Examiner)
  92. (2009) External Examiner for Proposal Defense of Doctoral Candidate: HELP University, Malaysia, (External Examiner)
Contribution to external organisation
  1. (2023) Editorial Board for Frontier in Communication, International, (Resource Person)
  2. (2023) Penilaian Penjana Kpt_career Advancement Programme (Penjana Kpt Cap) Institusi Pendidikan Swasta , Jabatan Pengajian Tinggi, Kementerian Pengajian Tinggi, Malaysia., National, (Expert Advisor)
  3. (2023) Pakar Bidang Bagi Penilaian Program Penjana Kpt - Career Advancement Programme (Penjana Kpt Cap) Ipts, National, (Expert Advisor)
  4. (2022) Pakar Bidang Program Cabaran Inovasi dan Teknologi 2021 (Intech 2021)-Kpt-UM, National, (Expert Advisor)
  5. (2021) Panel Reviewer : Universiti Malaya Policy of Community Engagement, , Centre of Community & Sustainability, Universiti Malaya
  6. (2021) Penilaian Program PENJANA - Kementerian Pengajian Tinggi (KPT) CAP IPTS, Kementerian Pengajian Tinggi
  7. (2021) UM Branding, Corporate Communication Office
  8. (2020) Pembangunan Polisi Hubungan Industri & Masyarakat, Pejabat Timbalan Naib Canselor Penyelidikan & Inovasi, Universiti Malaya
  9. (2020) Persidangan Serantau Asiaengage ke 5 2020, Universiti Kebangsaan Malaysia & University for Society
  10. (2017) Evaluating Masters Degree Thesis, UITM
  11. (2015) Researcher ID, Thomson Reuters, International
Contribution to event
  1. (2023) Business Panellists of Global Undergraduate Awards, Dublin, Ireland, International, (Panelist/Moderator)
  2. (2021) Speaker : Topic Communication in Business Negotiation in Cross-Cultural Management International Webminar by Binus University Jakarta Indonesia December 20212021, International, (Panelist/Moderator)
  3. (2021) Moderator for Symposium in The Umace2021 International Conference, International, (Panelist/Moderator)
  4. (2021) International Conference University of Malaya Academy Community Engagement, International, (Event Organiser)
Mentoring
  1. (2024) Academic Advisor, University, (Academic Advisor)
  2. (2021) Franchise Program, National, (Mentor)
  3. (2021) Program Francais Siswa by Kementerian Perdagangan Dalam Negeri dan Hal Ehwal Pengguna dan Persatuan Francais Malaysia, National, (Mentor)
  4. (2021) National Business Simulation Competition, National, (Mentor)

SUPERVISION

Postgraduate Student
PhD/ Doctoral
  1. (2024) To Share Or To Protect? Explaining Privacy Disclosure Behaviors Using The Regulatory Focus Theory And The Privacy Calculus Model​, Xialan Mao
  2. (2024) Perceived Newness as a Mediator Variable on Consumer’s Intention to Purchase, CHAI LIT JIEN CALEB
  3. (2024) THE IMPACT OF AUGMENTED REALITY (AR) ON CONSUMER DECISION-MAKING AND BRAND PERCEPTION, JAWERIA NOUREEN
  4. (2024) ASSESSING THE IMPACTS OF GOOD GOVERNANCE PRACTICES ON FINANCIAL AND IMAGE PERFORMANCE IN MALAYSIA PUBLIC SECTOR: ANALYSIS OF THE ROLES OF FRAUD PREVENTION INITIATIVES, NUR HASNIZA BINTI ILLIAS
  5. (2024) THE IMPACT OF LIVE E-COMMERCE ON CONSUMERS' COSMETICS PURCHASE INTENTIONS, ZHOU WANLIN
  6. (2024) Continuance Intention To Use Stock Trading Apps Under Pure​ Online Brokers In Hong Kong: Integrating UTAUT, Flow Theory, And Privacy Calculus Theory, JINTIAN FENG
  7. (2024) Brand Hate: Impacts of Service Failures in Restaurants and Airlines Industries in Pakistan, FAKHRA MUSHTAQ
  8. (2024) The Impact of Strategic Leadership, Government Incentives, and Alignment to Market Fit and Timing on Business Performance: A Comparative Study between Large Multinational Corporations (MNCS) and Small and Medium Enterprises (SMES) in Malaysia, SHALANI ANDRIA A/P PANDIAN
  9. (2022) A Study of the Relationship between Expectation and Perceived Performance on Universiti Malaya Service Delivery and its Influence on International Student Satisfaction and Electronic Word of Mouth (eWOM) Intentions, MOHD MAHATHIR SUGUA
  10. (2020) The Moderating Effect of Consumer Characteristics and Company Attributes on the Relationship between Customer Trust & Customer Satisfaction with Customer Loyalty. An Exploratory Study for Online Brokerage Industry in China, Jimmy Jintian Feng
  11. (2020) E-commerce in Sharing Economy, Kor Wei Shuang
  12. (2020) Drivers of Brand Hate, Fakhra Malik
  13. (2020) The Impact of Branded Content Experience on Consumer Engagement with Brand-Related Social Media Content and Brand Attachment as the Consequence, MUHAMMAD WAQAS
  14. (2019) Factors of Consumer Acceptance of Crowdsourcing of Last Mile Delivery in Malaysia, Jessie Lai Kwai Kwen
  15. (2019) Exploring Employer Branding and Corporate Well Being, LIM JIA JUN
  16. (2018) CONSUMERS' PERCEPTION UPON E-COMMERCE RETAILERS' ADVERTISING MESSAGE ACROSS MULTIPLE MEDIA OF ADVERTISING: SOCIAL MEDIA AND ELECTRONIC MEDIA ADVERTISING (PROPOSAL), NUR LIYANA BT HAMDAN
  17. (2017) Consumer's Perception on E-commerce Retailers Advertising Message Across Multiple Media Advertising, Nur Liyana Hamdan
  18. (2016) Ethical Consumer: The role of health consciousness, lifestyle and goals in purchase behaviour., JASMIN UMA DEVI A/P T. RAJENDRAN
  19. (2016) Consumer Engagement and Sense of Virtual Community in Social Media: The Role of Branded Content Experience and Information Privacy Concern, Muhammad Waqas
  20. (2016) Ethical Consumer: The role of health consciousness, lifestyle and goals in purchase behaviour., JASMIN UMA DEVI A/P T. RAJENDRAN
Master
  1. (2024) Covid-19 Impact: Developing A Framework and Profiling Employees Mental Health, Workplace, Wellbeing and Its Impact on Employer Brand Performance in Malaysia, SHEREEN BINTI SAYED ALI
  2. (2020) The Impact of Social Media Influencers on Healthy Food Consumption, Ferng Ying Ang
  3. (2020) Investigating The Role of Tourists Risk Perception and the Pandemic Anxiety Travel Scale (PATS) on Destination Brand Engagement and the Intra-Pandemic Intention to Travel: A Study on Malaysian Island Destinations, Aaeleyxia Termizi
  4. (2020) Impact of live streamers on purchase intention in e-commerce live streaming industry of China, Yang Li
  5. (2020) Factors in Influencing Home Buyers Purchasing Behaviour Post COVID-19 in Malaysia, Chong Mae Vin
  6. (2020) Factors Affecting Consumer Buying Behavior For Grocery Products During Covid-19 Pandemic., Lim Yen Teng
  7. (2020) A Study of Determinant Factors of Home Purchase Intention During the Pandemic Covid-19 in Malaysia, NurSyaza Mohd Zubir
  8. (2019) The Impact of WeChat Personalised Advertising on Brand Engagement and Brand Equity on WeChat, Li Shuo
  9. (2019) Factors that Influence the Use of Nutritional Labels, and Selection of Health Food Choice Among the Malaysian, Andy Yap Ken Haw
  10. (2019) An Understanding of Consumer Buying Towards Food Delivery Mobile Apps in Malaysia, Chee Pui Yee
  11. (2019) UNDERSTANDING THE DETERMINANTS OF CONSUMER S CONTINUANCE USAGE INTENTION OF RIDE SHARING DURING COVID-19 PANDEMIC, ANG QUAN YANG
  12. (2019) The impact of brand experience, satisfaction and trust on brand loyalty Malaysia perspective, Lee Siew Hua
  13. (2018) Understanding Continuance to Use Smart Wearable Technology, Khor Siew Cheng
  14. (2018) The Malaysian Mainstream Media: The relationships between News Media Trust, Consumer Engagement and Corporate Reputation, Izzul Zunnurain Bin Darusamin
  15. (2018) The Determinants of Social Media Adoption and Its Impact on Small and Medium Enterprises (SMEs) Performance in Kano State, Nigeria, Ahmad Zahraddeen Kateri
  16. (2018) Predicting Consumer Decisions to Adopt E-wallet in Malaysia, Loo Pei Ching (ROY)
  17. (2018) Linking New Corporate Identity (CVI), Corporate Image and Corporate Reputation: A Case Study of Bank Simpanan Nasional (BSN) Malaysia, Mohd Faezie Hashim
  18. (2018) Determinants of Social Media Advertising Avoidance in Malaysia, Johan Iskandar Bin Abdul Latif
  19. (2018) Determinants of Housing Choice Satisfaction and Subjective Well-Being, Hui Sze Chong
  20. (2018) Determinants of Consumer Attitudes Towards Dietary Supplement: Health, Social Influence and Branding Related Factors, Siah Chee Shing
  21. (2018) Determinant of Housing Choice Satisfaction and Subjective Well-Being, Chong Hui Sze
  22. (2017) The Relationships Between Post Characteristics, Audience Response and Customer Based Brand Relationships: Social Media Context, HAZWANI ABDUL WAHAB
  23. (2017) The Antecedents and Consequences of Customer Engagement with Brand Page in Social Networking Sites: A Case Study of Fabric Handicraft, Azean Johari
  24. (2017) Branding in Automobile Industry, NUR HIDAYAH MAZLAN
  25. (2016) The Influence of Corporate Reputation and Consumer Citizenship Behaviour: The Case of Government Link Companiesies, Indradevi Gengatharan
  26. (2016) An Investigation of the Relationships between Social Media Usage, Corporate Brand Communication and Consumer Responses, Wan Muhammad Iszani
  27. (2016) An Examination of Consumers' Personal Values Underlying Attitudes of Towards Organic Food Purchasing, Priscila Valdivieso
  28. (2016) An Application of Customer Based Brand Equity Model of the Engine Lubricants Business Segment, Nor Azilah Mohamad Basri
  29. (2015) The Antecedents and Consequences of Overall Brand Equity in the Islamic Fashion Industry, Hamizah Ruwaida Binti Hamzah
  30. (2015) Determinants of Patient's Purchase Decision in Pharmaceutical Industry: Applying Hierarchical Effect Model, Foo Pei Pei
  31. (2015) An Investigation of Factors Influencing Purchase Intention of Hybrid Cars in Malaysia HYBRID CARS, Ee Kar Heng
  32. (2014) Segmentation Analysis of Consumers Attitudes Money from the Perspective of Theory of Plan Behaviour : The Role of Education Level as Moderator, MALAR VILIE A/P PUNNAN PALAM
  33. (2014) Brand Image in Service Brand, ANNAPOORANI SUPPIAH
  34. (2014) A Study on the Relationship Between Leadership, Diversity Perception and Organisational Commitment of Unit Performance in 8th Royal Ranger Regime (Parachute), MEJ. MOHD KHAIRUL

TEACHING

Master
  1. (2023) CQC7026 - Global Branding
  2. (2022) CQC7024 - Consumer Behaviour
  3. (2022) CQC7026 - Global Branding
  4. (2022) CQE7003 - Industry Engagement
  5. (2022) CQC7028 - Integrated Marketing Communications
  6. (2022) CQD7012 - Leadership in Organization
  7. (2021) CQC7024 - Consumer Behaviour
  8. (2021) CQC7026 - Global Branding
  9. (2021) CQC7024 - Consumer Behaviour
  10. (2021) CQC7026 - Global Branding
  11. (2020) CQC7024 - Consumer Behaviour
  12. (2020) CQC7024 - Consumer Behaviour
  13. (2020) CQC7026 - Global Branding
  14. (2020) CQC7026 - Global Branding
  15. (2019) CQC7024 - Consumer Behaviour
  16. (2019) CQC7024 - Consumer Behaviour
  17. (2019) CQC7026 - Global Branding
  18. (2019) CQC7026 - Global Branding
  19. (2018) CQC7024 - Consumer Behaviour
  20. (2018) CQC7024 - Consumer Behaviour
  21. (2018) CQC7026 - Global Branding
  22. (2018) CQC7026 - Global Branding
  23. (2017) CMGB6304 - Brand Management
  24. (2016) CMGB6304 - Brand Management
  25. (2015) CMGB6302 - Services Marketing
  26. (2015) CMGB6304 - Brand Management
  27. (2014) CMGB6101 - Marketing Management
  28. (2014) CMGB6101 - Marketing Management
  29. (2014) CMGB6304 - Brand Management
  30. (2008) CQC7026 - Global Branding
Bachelor
  1. (2023) CIB3005 - Leadership
  2. (2022) CIF2001 - Consumer Behaviour
  3. (2022) CIF3003 - Integrated Marketing Communications
  4. (2022) GBC0005 - Understanding Consumer Psychology
  5. (2021) GIG1005 - Social Engagement
  6. (2020) GIG1005 - Social Engagement
  7. (2019) CIF2001 - Consumer Behaviour
  8. (2019) CIF3003 - Integrated Marketing Communications
  9. (2019) CIF3003 - Integrated Marketing Communications
  10. (2018) CIF2001 - Consumer Behaviour
  11. (2018) CIF2001 - Consumer Behaviour
  12. (2018) CIF2001 - Consumer Behaviour
  13. (2018) GIG1005 - Social Engagement
  14. (2018) GIG1005 - Social Engagement
  15. (2017) CIF2001 - Consumer Behaviour
  16. (2017) GIC1003 - Fundamental of Marketing
  17. (2016) CBEB2304 - Consumer Behaviour
  18. (2015) CBEB2304 - Consumer Behaviour
  19. (2014) CBEB2306 - Retailing
  20. (2014) CBEB2306 - Retailing
  21. (2014) CBEB3105 - Global Marketing
  22. (2013) CBEB2304 - Consumer Behaviour
  23. (2013) CBEB2404 - Fundamentals of Marketing

SOCIAL RESPONSIBILITY ACTIVITIES

  • Seminar Ekslusif Untuk Pesara dan Bakal Pesara: Bijak Kewangan Keluarga Sejahtera Semepena Hari Warga Emas Sedunia 2023, (17 Oct 2023 - 17 Oct 2023) (National)
  • The Global Undergraduate Awards is The World'S Leading Academic Awards Programme Which Recognises Top Undergraduate Work, Shares This Work With a Global Audience and Connects Students Across Cultures and Disciplines., (24 Feb 2023 - 13 Sep 2023) (International)
  • Sharing Session With Marketing RecrUiTMent Centre, UM as a Speaker: Best Practices in Marketing and Student RecrUiTMent - Internalizing Agile Marketing., (03 Oct 2022 - 03 Oct 2022) (University)
  • Panel Penilai Geran Knowledge Transfer Program Diy Made Simple UMCARES 2021, (05 Jul 2021 - 26 Jul 2021) (National)
  • Penceramah: Bicara Pkp: Gaya Hidup dan Pengurusan Kewangan, (25 Jun 2021 - 25 Jun 2021) (University)
  • Panel Jemputan Program Bual Bicara Umpodcares "Jom Kerja: Visblekah Saya"?, (26 Mar 2021 - 26 Mar 2021) (National)
  • Pegawai Penasihat Perniagaan, Simulasi Perniagaan Universiti Awam Peringkat Kebangsaan 2021, (23 Feb 2021 - 04 Aug 2021) (National)
  • Moderator in Webminar International Conference University of Society 2020 - University for Community Engagement 18 November 2020, (18 Nov 2020 - 18 Nov 2020)
  • Working Committee of University-Industry & Community Engagement Policy Development for Universiti Malaya, (12 Oct 2020 - 30 Jan 2021)
  • Penulis Buletin 3 UMCARES: Menyesuaikan Diri Dalam Norma Baharu, (01 Jul 2020 - 31 Jul 2020)
  • Perasmian Mahlis Ihtifal Sanawi Kali Ke 6, Sekolah Rendah Agama Al-Khalifah, (18 Jan 2020 - 18 Jul 2020)
  • Volunteer At International Community- as a Speaker: Target Audience Mother and Elderly and Secondary School, Surabaya, Indonesia Topic : Motivation in Managing Family/Health/Education, (07 Dec 2019 - 08 Dec 2019)
  • Volunteer Hari Usahawan Sekolah Rendah Agama Khalifah, Bandar Kinrara Puchong, (23 Nov 2019 - 23 Nov 2019)
  • Speaker : Etika, Ketrampilan Diri dan Perkhidmatan Pelanggan Kem Keusahawanan Sosial, UM Tropical Camp, (02 Nov 2019 - 02 Nov 2019)
  • Moderator of Symposium in International Conference of UM Ace 2019: Social Enterprise & International Network for Community Engagement, (30 Sep 2019 - 01 Oct 2019)
  • Mentor of Business Idea Bootcamps, (19 Sep 2018 - 20 Sep 2018)
  • Interviewed by Tv1 in Selamat Pagi Malaysia On "Keusahawanan Dalam Industri Penjagaan Kesihatan/Perubatan", (13 Sep 2018 - 13 Sep 2018)
  • Interviewed by Bernama Tv in "Nine to Eleven" On Innovation Forum Kl2018", (15 Aug 2018 - 15 Aug 2018)
  • Facilitator of Workshop Introduction to Sem- Smart Pls 3.0 Seminar Room 6, Bangunan Azman Hashim, University of Malaya, (14 Aug 2018 - 14 Aug 2018)
  • Aktiviti Kemasyarakatan / Motivasi Bersama Pelajar Srbjk dan Pelajar Universiti, (25 Mar 2016 - 29 Apr 2016)
  • Academic Advisor Sekolah Agama Al-Khalifah, Bandar Kinrara, (02 Jan 2015 - 31 Dec 2022) (National)

COURSE ATTENDED

Internal / External Course
EXTERNAL COURSE
  1. PROGRAM TRANSFORMASI MINDA UNIVERSITI MALAYA, Bilik Seminar Canselori (03 Sep 2018 - 07 Sep 2018)
  2. STRUCTURAL EQUATION MODELLING (SEM)-SMART PLS: A HANDS ON APPROACH, Level 27, Wisma Q Sentral, Kl Sentral, Kuala Lumpur. (11 Aug 2018 - 12 Aug 2018)
  3. QUESTIONNAIRE VALIDITY, Dewan Kuliah, Fakulti Ekonomi, Universiti Malaya (16 Jul 2018 - 16 Aug 2018)
  4. SAMPLING , Dewan Kuliah, Fakulti Ekonomi, Universiti Malaya (04 Jun 2018 - 04 Jun 2018)
  5. SHAPING AN ENTREPRENEURIAL NATION, Cyberjaya (31 Oct 2019 - 01 Nov 2019)
  6. SPSS COMPREHENSIVE FOR RESEARCH, Wisma R&D, Universiti Malaya, Kuala Lumpur (28 Jul 2018 - 29 Jul 2018)
  7. STRUCTUAL EQUATION MODELING (SEM)-SMART-PLS: A HANDS-ON APPROACH, Wisma R&D, Universiti Malaya, Kuala Lumpur (11 Aug 2018 - 12 Aug 2018)
  8. STRUCTUAL EQUATION MODELING (SEM)-AMOS: A HANDS-ON APPROACH, Wisma R&D, Universiti Malaya, Kuala Lumpur (04 Aug 2018 - 05 Aug 2018)
  9. SAMPLING SIZE AND VALIDITY, Dewan Kuliah, Fakulti Ekonomi, Universiti Malaya (05 Jun 2018 - 05 Jun 2018)
  10. BENGKEL R-CLINIC (RGMS, E-FINANCE, VIREMENT, E-PROCUREMENT, ETHICS (UMREC-NM), RARS), Seminar Room 10, Graduate School of Business, University of Malaya (19 Oct 2018 - 19 Oct 2018)
INTERNAL COURSE
  1. KETERAMPILAN DAN KOMUNIKASI BERKESAN, Dewan Fakulti Ekonomi & Pentadbiran (10 Jan 2018 - 10 Jan 2018)
  2. PROGRAM TRANSFORMASI MINDA, Bilik Senat Aras4 Bangunan Canseleri (03 Sep 2018 - 06 Sep 2018)
INTERNAL COURSE- ORGANIZED BY PTJ
  1. DEVELOPING APPROPRIATE ASSESSMENT FOR A COURSE, Universiti Malaya (06 Oct 2022 - 06 Oct 2022)
  2. BENGKEL HALA TUJU DAN PERANCANGAN PENYELIDIKAN DAN INOVASI, Concorde Hotel Shah Alam (07 Feb 2020 - 09 Feb 2020)
  3. PRA BENGKEL PENYEDIAAN MANUAL JENAMA UNIVERSITI MALAYA, Connexion Conference & Event Centre, Bangsar (13 Jan 2022 - 13 Jan 2022)
  4. KURSUS PSYCHOLOGY FIRST AID, Secara Dalam Talian (21 Feb 2022 - 21 Feb 2022)
  5. ETHICS IN SCHOLARLY PUBLICATION, Universiti Malaya (30 Jan 2019 - 30 Jan 2019)
  6. BENGKEL SMART-PLS, Universiti Malaya (23 Jul 2018 - 24 Jul 2018)
  7. RESEARCH ETHICS, Universiti Malaya (29 Jan 2019 - 29 Jan 2019)
  8. BENGKEL SMART-PLS, Kuala Lumpur (16 Jan 2018 - 17 Jan 2018)
  9. TRANSFORM YOUR ASSESSMENTS: DESIGNING EFFECTIVE OPEN BOOK EXAMS FOR YOUR STUDENTS, Bangunan Azman Hashim UM dan Microsoft Teams (04 Apr 2023 - 04 Apr 2023)
CONFERENCE
  1. INTERNATIONAL SUMMIT OF WUACD 2019 (WORLD OF UNIVERSITY ASSOCIATION COMMUNITY DEVELOPMENT), Universitas Airlangga, Surabaya, Indonesia (27 Nov 2019 - 02 Dec 2019)
RESEARCH
  1. EXPLORING AND PREDICTING THE CONTINUANCE INTENTION TO USE SMART WAERABLE DEVICES : TECHNOLOGY INTEGRATION MODEL (TIM), (14 Sep 2020 - 30 Sep 2020)
  2. INTEGRATING CORPORATE BRAND EXPERIENCE AND CORPORATE BRAND PERFORMANCE IN HEALTHCARE SERVICES INDUSTRY IN MALAYSIA : PATIENTS VIEW, (15 Jul 2019 - 30 Aug 2019)
COURSES ORGANIZED BY PTJ
  1. SEM USING AMOS, Makmal Komputer 12-4, Wisma R&D UM (26 Jul 2017 - 27 Jul 2017)