Associate Prof. Dr. Yusniza Binti Kamarulzaman
Department Of Marketing
Faculty Of Business And Accountancyyusniza@um.edu.my
|This information is generated from Research Grant Management System|
Determinants of innovation culture amongst higher education students
Religious Identity, Community, and Religious Minorities' Search Efforts for Religiously‐Sanctioned Food: The Case of Halal Food in Non‐Muslim Majority Markets.
INCULCATING INNOVATIVE BEHAVIOUR AMONG STUDENTS: DETERMINANTS OF INNOVATION CULTURE IN MALAYSIAN HIGHER EDUCATION
The Influence Of Relationship Quality On Customer Loyalty In The Context Of Outsourcing Relationships In The Malaysian Hotel Industry
Marketing for Hospitality and Tourism.
Oxford Review Series: Principles of Marketing
Oxford Review Series: Marketing Management
Oxford Review Series: Principles of Marketing (2nd Edition)
The Wisdom of Social Media Innovation over the Needs of Online Network Citizens
Export Intention Among Small and Medium Enterprises in Malaysia: The Role of Value.
Critical Success Factors Affecting SMEs in Malaysia.
Exploring the determinants of key success factors affecting Malaysian Small and Medium Sized Enterprises:A focus on professional services.