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Associate Prof. Dr. Yusniza Binti Kamarulzaman

Department Of Marketing

Faculty Of Business And Accountancy

yusniza@um.edu.my
Latest Award
Pingat perkhidmatan cemerlang
Pingat perkhidmatan cemerlang
Year 2017
Latest Evaluation
PhD Candidate : Azreen Jihan bt Che Mohd Hashim. Title: Modelling the Predictors of Attitutde and Behavioral Intention (BI) Towards Consuming Halal Cosmetic. UiTM. PhD Candidate : Azreen Jihan bt Che Mohd Hashim. Title: Modelling the Predictors of Attitutde and Behavioral Intention (BI) Towards Consuming Halal Cosmetic. UiTM.
External examiner
Year 2016
Statistics
Annual Publications by Category
Summary of Budget vs Expenditure per vote for all research grants
Last 5 Projects
Grant Progress Status
FP024-2016
on going
53-02-03-1091
end
RP014C-13HNE
end
P0086-2012B
end
This information is generated from Research Grant Management System
Latest Publication
2017

INCULCATING INNOVATIVE BEHAVIOUR AMONG STUDENTS: DETERMINANTS OF INNOVATION CULTURE IN MALAYSIAN HIGHER EDUCATION

2016

The Influence Of Relationship Quality On Customer Loyalty In The Context Of Outsourcing Relationships In The Malaysian Hotel Industry

2016

Predictors of Customer Loyalty in the Malaysian Hotels' Outsourcing Relationships

2016

Transnational Religious Connections Through Digital Media: Seeking Halal Food in Non-Muslim Majority Regions

2017

Marketing for Hospitality and Tourism.

2017

Oxford Review Series: Principles of Marketing

2016

Oxford Review Series: Marketing Management

2013

Oxford Review Series: Principles of Marketing (2nd Edition)

2016

The Wisdom of Social Media Innovation over the Needs of Online Network Citizens

2012

Export Intention Among Small and Medium Enterprises in Malaysia: The Role of Value.

2010

Critical Success Factors Affecting SMEs in Malaysia.

2010

Exploring the determinants of key success factors affecting Malaysian Small and Medium Sized Enterprises:A focus on professional services.