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ASSOCIATE PROF. DR. YUSNIZA BINTI KAMARULZAMAN

Department of Marketing

Faculty of Business and Accountancy

yusniza@um.edu.my
Latest Award
Pingat perkhidmatan cemerlang
Pingat perkhidmatan cemerlang
Year 2017
Latest Evaluation
Oxford Marketing Communication TextOxford Marketing Communication Text
Reviewer
Year 2018
Statistics
Annual Publications by Category
Summary of Budget vs Expenditure per vote for all research grants
Last 5 Projects
Grant Progress Status
FP088-2018A
new
53-02-03-1091
on going
FP024-2016
end
RP014C-13HNE
end
P0086-2012B
end
This information is generated from Research Grant Management System
Latest Publication
2018

UNCOVERING PSYCHOLOGICAL GRATIFICATIONS AFFECTING SOCIAL MEDIA UTILIZATION: A MULTIBLOCK HIERARCHICAL ANALYSIS

2018

Determinants of innovation culture amongst higher education students

2018

Religious Identity, Community, and Religious Minorities' Search Efforts for Religiously‐Sanctioned Food: The Case of Halal Food in Non‐Muslim Majority Markets.

2018

Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector

2017

Marketing for Hospitality and Tourism.

2017

Oxford Review Series: Principles of Marketing

2016

Oxford Review Series: Marketing Management

2013

Oxford Review Series: Principles of Marketing (2nd Edition)

2016

The Wisdom of Social Media Innovation over the Needs of Online Network Citizens

2012

Export Intention Among Small and Medium Enterprises in Malaysia: The Role of Value.

2010

Critical Success Factors Affecting SMEs in Malaysia.

2010

Exploring the determinants of key success factors affecting Malaysian Small and Medium Sized Enterprises:A focus on professional services.