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PROF. DR. YUSNIZA BINTI KAMARULZAMAN

Department of Management & Marketing

Faculty of Business and Economics

yusniza@um.edu.my
Statistics
Annual Publications by Category
Summary of Budget vs Expenditure per vote for all research grants
Last 3 Projects
Project Title Progress Status
Cardiac Stem Cells Treatment: A Study Of Users? Acceptance And Market Potential
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Developing A Nation Branding Framework For Malaysia: Aligning Brand Identity And Brand Essence
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This information is generated from Research Grant Management System
Latest Publication
2023

Decolourisation of Real Industrial and Synthetic Textile Dye Wastewater Using Activated Dolomite

2023

Predicting m-Commerce Continuance Intention and Price Sensitivity in Indonesia by Integrating of Expectation-Confirmation and Post-acceptance Model

2022

Cardiac tissue engineering: A comparative analysis on microscaffold patterning

2021

"Sharenting": A study of Malaysian parents' use of social media platforms

2020

Public Perceptions of Radiation Effects on Health Risks and Well-Being

2019

Business Management

2017

Marketing for Hospitality and Tourism.

2017

Oxford Review Series: Principles of Marketing

2016

The Wisdom of Social Media Innovation over the Needs of Online Network Citizens

2012

Export Intention Among Small and Medium Enterprises in Malaysia: The Role of Value.

2010

Critical Success Factors Affecting SMEs in Malaysia.

2010

Exploring the determinants of key success factors affecting Malaysian Small and Medium Sized Enterprises:A focus on professional services.