ASSOCIATE PROF. DR. YUSNIZA BINTI KAMARULZAMAN
Department of Marketing
Faculty of Business and Accountancyyusniza@um.edu.my
|This information is generated from Research Grant Management System|
UNCOVERING PSYCHOLOGICAL GRATIFICATIONS AFFECTING SOCIAL MEDIA UTILIZATION: A MULTIBLOCK HIERARCHICAL ANALYSIS
Determinants of innovation culture amongst higher education students
Religious Identity, Community, and Religious Minorities' Search Efforts for Religiously‐Sanctioned Food: The Case of Halal Food in Non‐Muslim Majority Markets.
Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector
Marketing for Hospitality and Tourism.
Oxford Review Series: Principles of Marketing
Oxford Review Series: Marketing Management
Oxford Review Series: Principles of Marketing (2nd Edition)
The Wisdom of Social Media Innovation over the Needs of Online Network Citizens
Export Intention Among Small and Medium Enterprises in Malaysia: The Role of Value.
Critical Success Factors Affecting SMEs in Malaysia.
Exploring the determinants of key success factors affecting Malaysian Small and Medium Sized Enterprises:A focus on professional services.