MR. SHAMSUL IZWAN BIN SAHARANI
Department of Management & Marketing
Faculty of Business and Economics
ssaharanium.edu.my
Statistics
Annual Publications by Category
Publication
Summary of Budget vs Expenditure per vote for all research grants
Finance
Last 3 Projects
| Project Title | Progress | Status |
|---|---|---|
| Enhancing Marketing Education through an Interactive Excel-Based 4Ps Simulation: A Self-Instructional Tool |
|
new |
| Understanding Marketing |
|
on going |
| Comparison Between Final Examination And Online Pbl-oriented Assessment: Effects On Students? Achievements And Academic Efficacy In Sales Management Course (faculty Of Business And Accountancy, Um) |
|
end |
| This information is generated from Research Grant Management System | ||
Latest Publications
2003
2003
2003
2025
The Impact of Influencer Credibility, Expertise, and Advertising Appeal on Brand Attitude: The Mediating Role of Consumer Engagement in Short Video Advertising
2004
A Post-Mortem of the Implementation of PBL in the University of Malaya: Issues and Challenges
