Statistics
Annual Publications by Category
Summary of Budget vs Expenditure per vote for all research grants
Last 3 Projects
Project Title Progress Status
Enhancing Marketing Education through an Interactive Excel-Based 4Ps Simulation: A Self-Instructional Tool
new
Understanding Marketing
on going
Comparison Between Final Examination And Online Pbl-oriented Assessment: Effects On Students? Achievements And Academic Efficacy In Sales Management Course (faculty Of Business And Accountancy, Um)
end
This information is generated from Research Grant Management System
Latest Publications
2003

2003

2003

2025

The Impact of Influencer Credibility, Expertise, and Advertising Appeal on Brand Attitude: The Mediating Role of Consumer Engagement in Short Video Advertising

2004

A Post-Mortem of the Implementation of PBL in the University of Malaya: Issues and Challenges