Curriculum Vitae

MR. SHAMSUL IZWAN BIN SAHARANI

Lecturer
  • Department of Management & Marketing
    Faculty of Business and Economics
  • ssaharani
  • 0379673855

AREAS OF EXPERTISE


  • SALES AND MARKETING MANAGEMENT
    Sales and Marketing Management
  • COMMUNICATIONS
    Integrated Marketing Communicarions
  • FINANCIAL SERVICES MARKETING
    Marketing, Promotion Management, Financial Services
  • EDUCATION AND TRAINING
    Hospitality,Tourism, Marketing, Management, Planning

ACADEMIC QUALIFICATION


  • MBA(LONDON)(1999), (Business Administration)
    University of North London
  • BA(ACADIA)(1996), (ECONOMICS WITH BUSINESS)
    Acadia University

ADMINISTRATIVE DUTIES


  • Committee Members
    28 Sep 2022 - 28 Sep 2025 (Department of Management & Marketing, Faculty of Business and Economics)
  • Committee Members
    10 Dec 2021 - 10 Dec 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • Committee Members
    26 Oct 2021 - 26 Oct 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • Committee Members
    06 Aug 2021 - 06 Aug 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • Committee Members
    16 Jul 2021 - 16 Jul 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • Committee Members
    11 Jan 2021 - 31 Dec 2023 (Department of Management & Marketing, Faculty of Business and Economics)
  • Task Force Member
    28 Sep 2022 - 27 Sep 2023 (Faculty of Business and Accountancy Dean's Office, Faculty of Business & Accountancy)
  • Task Force Member
    13 May 2022 - 13 May 2023 (University Malaya)
  • Industrial Training Supervisor Semester 2, 2019/2020
    11 May 2020 - 29 Jun 2020 (Department of Marketing, Faculty of Business & Accountancy)
  • Supervisor, Community Engagement 2020
    25 Feb 2020 - 26 Jun 2020 (Department of Marketing, Faculty of Business & Accountancy)
  • Internal Auditor for UM Audit Surveillance : ISO 9001 by SIRIM Qas International Sdn.Bhd
    22 Oct 2016 - 09 Nov 2017 (Department of Marketing, Faculty of Business & Accountancy)
  • Interviewer for First Degree Intake 2016/2017
    29 Apr 2016 - 27 May 2016 (University Malaya)
  • Internal Auditor for UM Audit Surveillance : ISO 9001 by SIRIM Qas International Sdn.Bhd
    16 Nov 2015 - 20 Dec 2015 (Department of Marketing, Faculty of Business & Accountancy)
  • Programme Coordinator
    03 Sep 2012 - 18 Dec 2015 (Department of Marketing, Faculty of Business & Accountancy)
  • Facilitator at Faculty Level for Projek Emas, Pusat Jaringan Masyarakat, UM.
    01 Jan 2010 - 01 Jan 2015 (Department of Marketing, Faculty of Business & Accountancy)
  • Committee member, Family Day/Interaction/Team building
    23 Mar 2011 - 31 Dec 2011 (Department of Marketing, Faculty of Business & Accountancy)

MEMBERSHIPS


  • AHLI JAWATANKUASA PENASIHAT HUBUNGAN ALUMNI, FAKULTI SELAMA 3 TAHUN, MEMBER
    2021 to 2024 (University)
  • AHLI JAWATANKUASA KURIKULUM FAKULTI BAGI PROGRAM IJAZAH SARJANA PEMASARAN (MMKT), MEMBER
    2021 to 2024 (University)
  • AHLI JAWATANKUASA JADUAL WAKTU FAKULTI, MEMBER
    2021 to 2024 (University)
  • TOURISM EDUCATORS ASSOCIATION OF MALAYSIA, MEMBER
    Since 2003 (National)
  • WAKIL FAKULTI KE MESYUARAT JAWATANKUASA PENGAJIAN IJAZAH PERTAMA, MEMBER
    2021 to 2023 (University)

AWARD AND STEWARDSHIP


  • Certificate of Appreciation as Forum Panelist for Persediaan Mahasiswa Menghadapi Alam Kerjaya)
    HEPA UM, 2018 (Ptj/ Faculty)
  • Letter of Appreciation for Forum Persediaan Mahasiswa Menghadapi Alam Kerjaya)
    Persatuan Mahasiswa Sabah Universiti Malaya (PERMASA), 2018 (University)
  • Letter of Appreciation, Speaker for Online Business for UM Students Marketing AIM Women Entrepreneurs' Business Online (MAWEBO) 2017
    FPPUM, 2017 (Ptj/ Faculty)
  • Appreciation Certificate, Judge for Choral Speaking Competition
    MBPJ, 2017 (District)
  • KHIDMAT SETIA 20 AWARD
    University of Malaya, 2017 (University)

PUBLICATIONS


Article in Journal
  1. ALLISON POH CHIA PING, SHAMSUL IZWAN SAHARANI CONSUMER RESPONSE TOWARDS THE MALAYSIA MEGA SALE SHOPPING CARNIVAL ADVERTISEMENT : A MEASURE OF CAMPAIGN EFFECTIVENESS 2003
  2. ALLISON POH CHIA PING, SHAMSUL IZWAN SAHARANI INSIGHTS ON THE CONSUMER RESPONSE TOWARDS THE MALAYSIA MEGA SALE. 2003
  3. MOHD YUSOF AHMAD, SHAMSUL IZWAN SAHARANI A CASE STUDY ON KESANG RECREATION PARK IN MUAR THE 2ND TOURISM AND HOSPITALITY EDUCATORS NATIONAL CONFERENCE INTERKMA RESORT 2003
Article in Proceeding
  1. Mohamad Said Othman, Wan Sabri Wan Husin,Ahmad Zahiruddin Yahya and Shamsul Izwan Saharani 2004),A Post-Mortem of the Implementation of PBL in the University of Malaya: Issues and Challenges, 2004 5th Asia-Pacific Conference on Problem Based Learning.14-16 March 2004, Hotel Singgahsana, Petaling Jaya, Malaysia.

CONSULTANCY PROJECT


  • The Effectiveness of Internet Marketing and Promotion in Tourism Sector in Malaysia, MINISTRY OF TOURISM MALAYSIA
    01 Sep 2012 - 01 Sep 2012 (National)
  • Kajian Sektor-Sektor Teknologi Tinggi Untuk Pembangunan Technopreneur Bumiputera, Kementerian Pembangunan Usahawan
    01 Dec 1999 - 01 Dec 2000 (National)

PAPER PRESENTED


INVITED SPEAKER
  1. Tips Pemasaran Menggunakan Media Sosial, PROGRAM LATIHAN KEMAHIRAN ASAS SPA & ASAS PERMULAAN PERNIAGAAN SENTUHAN JEMARI PERKASA EKONOMI , Fakulti Perniagaan & Ekonomi, UM (National) (15 Sep 2023 - 15 Sep 2023)
  2. CAPTURE THE MIND, HEART AND VOICE OF YOUR CUSTOMER, CAPTURE THE MIND, HEART AND VOICE OF YOUR CUSTOMER SEMINAR, Student Body for Customer Service Management (Honours) Programme from Universiti Teknologi Mara (UiTM) Puncak Alam Selangor (National) (08 Jan 2022 - 08 Jan 2022)
  3. HOW TO MARKET A PRODUCT AND DO A SALES PITCH , HULTPRIZE ONCAMPUS PROGRAM ON HOW TO MARKET A PRODUCT AND DO A SALES PITCH , HultPrize OnCampus Program UM (University) (14 Nov 2020 - 14 Nov 2020)
  4. Millenials shoppers, TRAXXfm Radio Program What Matters, RADIO TELEVISYEN MALAYSIA (RTM) (National) (01 Nov 2017 - 01 Nov 2017)
ORAL PRESENTER
  1. THE INFLUENCE OF PASSENGER SERVICE EXPERIENCE TOWARDS PUBLIC TRANSPORT SERVICE QUALITY:PETALING JAYA (PJ) CITY BUS SERVICE, International Conference on Marketing and Retailing (INCOMaR) 2021, Institute of Business Excellence, UITM (International) (24 Aug 2021 - 25 Aug 2021)
PRESENTER
  1. FINANCIAL MANAGEMENT FOR ORGANIC FARMING PROJECT, URBAN FARMING KNOWLEDGE TRANSFER PROGRAMME, UMEC (University) (23 Oct 2016 - 23 Oct 2016)
  2. MARKETING MANAGEMENT FOR ORGANIC FARMING PROJECT, URBAN FARMING KNOWLEDGE TRANSFER PROGRAMME, UMEC (University) (23 Oct 2016 - 23 Oct 2016)
  3. Promotions Management, SUMMER PROGRAMME: LAWATAN DARI ACHARYA BANGALORE B-SCHOOL (ABBS), INDIA, Centre for Management Enhancement (CME@UM) Faculty of Business and Accountancy, University of Malaya (International) (17 Feb 2016 - 17 Feb 2016)
  4. SESSION 2: Filling the gap for enhancing marketing communications by Mr. Shamsul Izwan Saharani, The Effectiveness of Internet Marketing in the Tourism Sector in Malaysia, Ministry of Tourism and Culture Malaysia  (National) (05 May 2014 - 05 May 2014)
OTHERS
  1. -, 3rd INTERNATIONAL CONFERENCE ON MARKETING (IBAICM 2016), FACULTY OF BUSINESS & ACCOUNTANCY, UNIVERSITY OF MALAYA, KUALA LUMPUR, MALAYSIA; AND INSTITUTE OF BUSINESS ADMINISTRATION KARACHI, PAKISTAN (International) (19 Dec 2016 - 20 Dec 2016)

ACADEMIC/PROF. SERVICES


Evaluation
  1. (2024) Penyaringan Kertas Soalan Penilaian Alternatif, S1 2024/2025, University, (Reviewer)
  2. (2024) Examining Determinants Affecting Continuance Usage of Altruistic Mobile Gaming Applications, University, (Internal Examiner)
  3. (2024) Understanding The Factors Influencing Sustainable Fashion Purchase in Malaysia., University, (Internal Examiner)
  4. (2024) Penyaringan Kertas Soalan, S2 2023/2024, University, (Reviewer)
  5. (2024) Examining Consumer's Perspectives On Restaurants Hiring Persons With Disabilities in China., University, (Internal Examiner)
  6. (2024) Understanding The Dynamics of Influencer-Follower Interaction: Strategies for Cultivating Highly Loyal Followers and Stimulating Impulse Buying Behaviour., University, (Internal Examiner)
  7. (2024) Examining The Panic Buying Behaviour Triggered by Flood in Northern Provinces of Iran., University, (Internal Examiner)
  8. (2023) Penyaringan Kertas Soalan Peperiksaan Semester I, 2023/2024, University, (Reviewer)
  9. (2023) Undergrad Penyaringan Kertas Soalan Peperiksaan Sem 2, 2022/2023, University, (Reviewer)
  10. (2023) Penyaringan Kertas Soalan S2, 2023/2024, University, (Internal Examiner)
  11. (2023) Uncovering The Effect of Covid-19 On The Employee Well-Being, Work Stress and Mental Health On Employer Brand Equity, University, (Internal Examiner)
  12. (2023) Should I Buy This Brand? Unravelling The Influence of Social Media Marketing and Social Media Influencers On Brand Attachment, Brand Trust and Consumer Based Brand Equity, University, (Internal Examiner)
  13. (2023) From Free to Fee. Exploring Factors That Drive Intention to Pay for Premium Music Streaming Services. a Case Study in Malaysia, University, (Internal Examiner)
  14. (2023) Virtual Tourism and Sustainability in Post-Pandemic: Study of China, University, (Internal Examiner)
  15. (2023) Investigating The Drivers and Impact of Brand Attachment and Brand Identification On Universiti Malaya(UM) Students’ Behavioural Responses and Brand Equity, University, (Internal Examiner)
  16. (2023) What Makes Followers Buy? The Role of Emotional Attachment and Credibility in Influencer Marketing, University, (Internal Examiner)
  17. (2023) Attracting Tourists to Sarawak Through Gastronomy Tourism: An Analysis of The Relationship Between Tourists Intention to Consume Ethnic Food and Destination Image, University, (Internal Examiner)
  18. (2023) Attracting Tourists to Sarawak Through Gastronomy Tourism: An Analysis of The Relationship Between Tourists Intention to Consume Ethnic Food and Destination Image, University, (Internal Examiner)
  19. (2023) The Consumer S Acceptance of Rfid Technology to Capture Shopping Behavior in Malaysia Retail Industry (Fmcg), University, (Internal Examiner)
  20. (2022) (Postgraduate) Penyaringan Kertas Penilaian Alternatif dan Peperiksaan Akhir Bagi Semester I, Sesi 2022/2023, University, (Reviewer)
  21. (2022) (Undergraduate) Penyaringan Kertas Penilaian Alternatif dan Peperiksaan Akhir Bagi Semester I, Sesi 2022/2023, University, (Reviewer)
  22. (2022) (Undergraduate)Penyaringan Kertas Soalan Alternarive Assessment Semester 2, Sesi 2021/2022, University, (Reviewer)
  23. (2022) (Postgraduate) Penyaringan Kertas Soalan Final Exam Semester 2, Sesi 2021/2022, University, (Reviewer)
  24. (2022) What Makes Malaysian Choose Electric Vehicles-Insight to The Adoption in Malaysia, University, (Internal Examiner)
  25. (2022) Moving to Cashless Society: Predicting Continued Usage of Mobile E-Wallet During Pandemic from The Perspective of Technology Continuance Theory, University, (Internal Examiner)
  26. (2022) Factors Affecting The Consumer Intention to Use Smartwatch in Klang Valley, University, (Internal Examiner)
  27. (2022) An Investigation of The Click and Collect Service Features Impact Customer Intention Toward Shopping Method Selection, University, (Internal Examiner)
  28. (2022) Attitude as Mediator for Purchase Intention Toward Fresh Food Shopping Apps in China, University, (Internal Examiner)
  29. (2022) Factors Influencing Continuous Usage of Douyin Short Video Application Among Chinese Millennials, University, (Internal Examiner)
  30. (2021) Panel Temuduga Kemasukan Ke Program Ijazah Pertama Sesi Akademik 2021/2022, Fakulti Perniagaan dan Perakaunan, National, (Internal Evaluator)
  31. (2021) Research Instrument Content Validation Expert for Phd Candidate Research Project, UTM, University, (Reviewer)
  32. (2014) Examiner for Course Modules: UESH 1102 and UESB 1203 MARKETING PRINCIPLES Continuous Assessment and Final Exam papers under the Executive Diploma in Management, UMCCED. , (Internal Examiner)
  33. (2012) Review panelist. Reviewing a selection of the case studies for Global Edition of Clow & Baack: Integrated Advertising, Promotion and Marketing Communications textbook. Reporting to Laura Thompson (laura.thompson@pearson.com) , Editorial Assistant, Global Editions, Pearson UK, Edinburgh Gate, Harlow, Essex, CM20 2JE. Phone: +44 (0)1279 621389 , (Reviewer)
Contribution to external organisation
  1. (2011) BBA/MBA Program Module Development for Private University owned by UM, Module BAC404 Principles of Marketing, Pusat Pendidikan Berterusan Universiti Malaya UM Center for Continuing Education
  2. (2011) BBA/MBA Program Module Development for Private University owned by UM, Module BAE506 Consumer Behaviour, Pusat Pendidikan Berterusan Universiti Malaya UM Center for Continuing Education
  3. (2011) BBA/MBA Program Module Development for Private University owned by UM, Module BAE513 Integrated Marketing Communications, Pusat Pendidikan Berterusan Universiti Malaya UM Center for Continuing Education
  4. (2011) BBA/MBA Program Module Development for Private University owned by UM, Module BAE609 Customer Management, Pusat Pendidikan Berterusan Universiti Malaya UM Center for Continuing Education
  5. (2011) BBA/MBA Program Module Development for Private University owned by UM, Module MBAC705 International Marketing Management, Pusat Pendidikan Berterusan Universiti Malaya UM Center for Continuing Education
Contribution to event
  1. (2021) Participated in Master of Marketing Curriculum Review Workshop, Organised by Mmkt Programme Coordinator, Department of Management , Faculty of Business & Economics, UM, University, (Participant)
  2. (2021) Speaker for Entrepreneurship Workshop: Terokai Dunia Perniagaan Digital Bersama Organised by Kelab Keusahawanan dan Kebolehpasaran Kolej Tuanku Kurshiah, UM, National, (Panelist/Moderator)
  3. (2021) Conducted a Talk On Digital Marketing. Role as Speaker for Sharing Session Adjunct Lecturer Programme. Organised by Msu College Seremban, National, (Panelist/Moderator)
  4. (2021) Participant for 1st International Research Conference On Shariah Compliant Industries : Global Environmental Development (Sciged2021) Anjuran Kolej Profesional Baitulmal Kuala Lumpur., International, (Participant)
  5. (2021) Peserta Program Sembang Santai #Podcares: Ketagihan Skrin : Ketagihan Alaf Baru 27/1/2021, University, (Participant)

SUPERVISION


Postgraduate Student
Master
  1. (2019) Factors influencing online shopping adoption in Malaysia, Yue Yingfei
  2. (2019) A Study on the Influence of Passenger Service Experience towards PJ City Bus Service Quality in Petaling Jaya., Nurul Najwa Binti Nawai
  3. (2019) A Study on Factors Affecting Online Purchasing of Fashion and Accessories Among Malaysian Adults From Klang Valley, Kaviarrasupillai Chandrakesan
  4. (2019) Acceptance and use of mobile banking by Malaysian consumers, Rafidah Binti Mohd Adnan
  5. (2017) TRUST, PERCEIVED RISK AND PURCHASE INTENTION IN ONLINE TRAVEL AGENCY WEBSITES, Thavamani a/p Muniandy
  6. (2017) MEASURING THE FACTORS WHICH INFLUENCE MIDDLE CLASS PURCHASING STYLE AND EVALUATE BRAND EQUITY AS AN OUTCOME OF BRAND STRATEGIES, AS WELL AS TO GAIN INSIGHT INTO HOW IT CONTRIBUTES TO RETAILERS, Indra Shanti Thever a/p Perumal Rajan
  7. (2017) Factors Affecting Purchase Decision of Halal Personal Care & Cosmetics Products in Malaysia, Mawar Diyanah Hamdan
  8. (2016) The Effect Of Online Service Quality Dimensions On Customer Satisfaction In Influencing Online Shopping Repeat Purchase : A Study Towards Online Baby Stores, SHARINDRAN A/L GOPAL
  9. (2016) The Effect of Consumer Feedback on Consumer Purchase Decision, AHMAD AZIZAN BIN SAMSUDIN
  10. (2013) The Effectiveness of Weapon Handling Training Towards Character Building In National Service Training Programme, Mej. Mohd Qadri Bin Abu Bakar
  11. (2013) The Effectiveness of Static Parachute Training in 10th Brigade (Parachute), Mej. Shamzie a/k Gusang
  12. (2013) Customer's Intentions Towards Online Retail Shopping in China, Deng Li
  13. (2011) THE RELATIONSHIP BETWEEN BRAND EQUITY AND CUSTOMER LOYALTY: PETROL STATION BRANDS IN MALAYSIA, Phang Chee Hoe
  14. (2011) The Effectiveness of the Royal Malaysian Army Aircraft Maintennance Team in Helicopter Maintennance (working title), Lt. Kol. Ahmad Jaidi
  15. (2010) Customer's Willingness to Purchase Supermarket Own Brands - A Malaysian Perspective, Thayanandah Senathirajah
  16. (2010) Customers' Satisfaction Towards Counter Service of Record and Pension Directorate, Mej. Abdul Rahim Bin Musa
  17. (2009) Hubungan Faktor Kepuasan Kerja Terhadap Keiniginan untuk Menyambung Perkhidmatan Aggota Lain-lain angkat Dari 21 ke 25 Tahun Bagi Anggota Kor Perkhidmatan DiRaja: Satu Kajian, Mej. mohd Haniff B. Mohamad Ramli
Under Graduate Students
  1. (2022) Industrial Training, MOHAMED NAZRUL IMRAN BIN MOHD ALI, NUR ANISSA YASMIN BT YASRI, MUHAMMAD HAZEEM BIN RAHMAN, LIM MIN YI, MOHD KHAIRUL FARHAN BIN JOHARI
  2. (2021) GIG1005 SOCIAL ENGAGEMENT (K10)
  3. (2017) Industrial Training
  4. (2016) Social Engagement
  5. (2016) Industrial Training
  6. (2008) Industrial Training

TEACHING


Bachelor
  1. (2023) CIF1001 - Principles of Marketing
  2. (2023) CIX2002 - Sales Management
  3. (2022) CIC2008 - Financial Services Marketing
  4. (2022) GIC1003 - Fundamental of Marketing
  5. (2022) CIF3001 - Global Marketing
  6. (2022) CIX3001 - Islamic Marketing
  7. (2022) CIF1001 - Principles of Marketing
  8. (2022) CIX2002 - Sales Management
  9. (2021) CIC2008 - Financial Services Marketing
  10. (2021) CIX3001 - Islamic Marketing
  11. (2021) CIF1001 - Principles of Marketing
  12. (2020) CIX1001 - Principles of Microeconomics
  13. (2020) CIX2002 - Sales Management
  14. (2010) CBEB1106 - Principles of Marketing
  15. (2010) CBEB3318 - Intergrated Marketing Comunications

SOCIAL RESPONSIBILITY ACTIVITIES


  • Penceramah Bengkel Keusahawanan: Terokai Dunia Perniagaan Digital Bersama 13 April 2021, (13 Jun 2021 - 13 Jun 2021) (University)
  • Speaker, “Sharing Session Adjunct Lecturer Programme: “Digital Marketing” 27 April 2021, (27 Apr 2021 - 27 Apr 2021) (University)
  • Guest Speaker, Webinar: “Path to Bba: Are You Ready to Become a Bachelor of Business Administration Student?” 24th to 25th April 2021., (25 Apr 2021 - 25 Apr 2021) (University)
  • Panel Speaker for Hultprize Oncampus Program On ‘How to Market a Product and Do a Sales Pitch’, (14 Nov 2020 - 14 Nov 2020)
  • Naib Yang Dipertua Pibg Sekolah Kebangsaan Assunta Dua, P.J, (07 Feb 2016 - 07 Feb 2017)
  • AJK Pibg Sekolah Kebangsaan Assunta 2, Petaling Jaya, (04 Apr 2014 - 07 Feb 2016)

COURSE ATTENDED


External Course
NATIONAL
  1. AI UNTUK RAKYAT. BAHAGIAN 1, AI AWARE, Ai Untuk Rakyat Homepage (22 Apr 2024 - 22 Apr 2024)
  2. AI UNTUK RAKYAT, BAHAGIAN 2 AI APPRECIATE, Ai Untuk Rakyat Homepage (22 Apr 2024 - 22 Apr 2024)