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DR. NOR HAZLINA BINTI HASHIM

Department of Management

Faculty of Business and Economics

n_hashim@um.edu.my
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Biography

Dr Nor Hazlina Hashim (Lina) commenced her Doctor of Philosophy in year 2010 at the University of Wollongong (UOW), Australia. Earlier, Lina graduated Masters of Arts in Communication at Universiti Sains Malaysia (USM) in 2003 and Bachelors of Arts (in Public Relations) at Universiti of Techonologi MARA (UiTM) in 1997. Lina also has 4.5 years of working experience as Supply Management Analysts (SMA) at Intel Technology Sdn. Bhd., Penang (1997-2001) and was a senior lecturer for 8 years at School of Communication, USM, Penang (2010-2018). Lina has taught Message and Design, and Digital Marketing for Master in Integrated Marketing Communication (IMC) at USM@KL, Wisma Sejarah, K.Lumpur from 2013 until 2018. Lina went for her Industrial Training at McCann-Erickson (M) Sdn. Bhd. and exposed on advertising and copy writing. Her research interest is on websites and online studies especially Integrated Marketing Communication (IMC), Digital Marketing, and Product Development and Innovations.


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Year 2019
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Last 5 Projects
Grant Progress Status
IIRG005C-19HWB
on going
GPF003I-2019
on going
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Latest Publication
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2019

A Conceptual Paper of the Smart City and Smart Community. Eurasian Economic Perspectives

2019

Impact of MCMC's Smart Community Initiatives: Stakeholders' Perspectives Using Qualitative Approach

2018

Stigma dan Diskriminasi Terhadap Orang yang Hidup Dengan HIV/AIDS (ODHA): Satu Pendekatan Tindakan Penyertaan (Participatory Action) dalam Kalangan Belia di Pulau Pinang

2018

A case study of West Jave CSR Forum Indonesia on Sustainable Development practices and partnership (The success story of West Jave CSR Forum, Indonesia).