Dr Nor Hazlina Hashim (Lina) commenced her Doctor of Philosophy in 2010 at the University of Wollongong (UOW), Australia. Earlier, Lina graduated with a Master of Arts in Communication from Universiti Sains Malaysia (USM) in 2003 and a Bachelor of Arts (in Public Relations) from Universiti Teknologi MARA (UiTM) in 1997. Lina also has 4.5 years of working experience as a Supply Management Analyst (SMA) at Intel Technology Sdn. Bhd., Penang (1997-2001), and was a senior lecturer for 8 years at the School of Communication, USM, Penang (2010-2018). Lina has taught Message and Design, and Digital Marketing for Master's in Integrated Marketing Communication (IMC) at USM@KL, Wisma Sejarah, K.Lumpur from 2013 until 2018. Lina went for her Industrial Training at McCann-Erickson (M) Sdn. Bhd. and exposed to advertising and copywriting. Her current research interests focus on websites and online studies, especially Integrated Marketing Communication (IMC), Digital Marketing, and Product Development and Innovation.