Curriculum Vitae

DR. NOR HAZLINA BINTI HASHIM

Senior Lecturer
  • Department of Management & Marketing
    Faculty of Business and Economics
  • n_hashim
  • 03-79673905

BIOGRAPHY

Dr Nor Hazlina Hashim (Lina) commenced her Doctor of Philosophy in year 2010 at the University of Wollongong (UOW), Australia. Earlier, Lina graduated Masters of Arts in Communication at Universiti Sains Malaysia (USM) in 2003 and Bachelors of Arts (in Public Relations) at Universiti of Techonologi MARA (UiTM) in 1997. Lina also has 4.5 years of working experience as Supply Management Analysts (SMA) at Intel Technology Sdn. Bhd., Penang (1997-2001) and was a senior lecturer for 8 years at School of Communication, USM, Penang (2010-2018). Lina has taught Message and Design, and Digital Marketing for Master in Integrated Marketing Communication (IMC) at USM@KL, Wisma Sejarah, K.Lumpur from 2013 until 2018. Lina went for her Industrial Training at McCann-Erickson (M) Sdn. Bhd. and exposed on advertising and copy writing. Her research interest is on websites and online studies especially Integrated Marketing Communication (IMC), Digital Marketing, and Product Development and Innovations.

AREAS OF EXPERTISE

  • HUMAN COMMUNICATIONS
    Social Sciences, Media And Communications, Specialist Topics In Media And Communication
  • DIGITAL MARKETING
    Applied Social Science And Humanities, Advertising And Marketing, Specialist Topics In Advertising And Marketing
  • GREEN TECHNOLOGY AND SUSTAINABLE DESIGN
    Environment Sustainability, Conservation And Replacement
  • COMMUNITY DEVELOPMENT
    Human And Societal Resilency, Psychological Needs

ACADEMIC QUALIFICATION

  • PhD (Commerce)(2010), (Perdagangan)
    University of Wollongong, Australia
  • MA (Communication)(2003), (Communication)
    Universiti Sains Malaysia (USM)
  • B.Mass Comm (Public Relations)(1997), (Mass Communication)
    Universiti Teknologi MARA (UiTM)

WORKING EXPERIENCE

  • 10 Sep 2021-
    Pensyarah Kanan
    Jabatan Pengurusan & Pemasaran, Fakulti Perniagaan dan Ekonomi

ADMINISTRATIVE DUTIES

  • AHLI JAWATANKUASA PENGAJIAN IJAZAH TINGGI (JPIT) WAKIL JABATAN PENGURUSAN & PEMASARAN
    01 Feb 2023 - 31 Jan 2026 (Department of Management & Marketing, Faculty of Business and Economics)
  • Coordinator for Master of Marketing (MMkt) Programme
    23 Jan 2024 - 22 Jan 2026 (Graduate School of Business (Gsb), Faculty of Business and Economics)
  • TASK FORCE POSTGRADUATE: Programme Self-Assessment Report (PSAR)
    01 Jul 2023 - 30 Jun 2025 (Deputy Dean (Postgraduate) Office, Faculty of Business and Economics)
  • Programme Coordinator
    23 Jan 2024 - 31 Dec 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • TASKFORCE 6: VISIBILITY AND PUBLIC RELATIONS
    01 Mar 2024 - 31 Dec 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • Advisor of Business Club (UMBC)
    07 Dec 2020 - 31 Dec 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • TASKFORCE 1: PELAN STRATEGIK FAKULTI
    01 Mar 2024 - 31 Dec 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • AHLI JAWATANKUASA KERJA (AJK) LATIHAN INDUSTRI BAGI FAKULTI PERNIAGAAN DAN EKONOMI (FPE)
    13 Nov 2021 - 12 Nov 2023 (Department of Management & Marketing, Faculty of Business and Economics)
  • Ahli Jawatankuasa Kerja (Taskforce) Bagi Pengakreditasian Program Doktor Falsafah (PhD)
    25 Jan 2021 - 24 Jan 2022 (Deputy Dean (Postgraduate) Office, Faculty of Business and Economics)
  • AJK Pemasaran & Penjenamaan, Fakulti Perniagaan & Perakaunan
    29 Apr 2019 - 28 Apr 2020 (Department of Marketing, Faculty of Business & Accountancy)

AWARD AND STEWARDSHIP

  • Excellence Service Award
    2024, Universiti Malaya
  • Certificate of Excellent Service
    2023, Universiti Malaya
  • Panel Hakim Untuk University of Malaya Three Minute Thesis (Um3mt), Peringkat Fakulti
    2019, Fakulti Perniagaan & Perakaunan, UM,  (Ptj/ Faculty)

PUBLICATIONS

Article in Journal
WoS
  1. Zahuri, Afnan Ahmadi; Abdul Patah, Muhamad Fazly; Kamarulzaman, Yusniza; Hashim, Nor Hazlina; Thirumoorthi, Thinaranjeney; Wan Mohtar, Wan Hanna Melini; Mohd Hanafiah, Zarimah; Amir, Zulhelmi; Wan-Mohtar, Wan Abd Al Qadr Imad (2023). Decolourisation of Real Industrial and Synthetic Textile Dye Wastewater Using Activated Dolomite, WATER. 15(6). doi:10.3390/w15061172
ESCI
  1. Phoong, Kok-Hau; Hashim, Nor Hazlina Binti; bin Osman, Ahmad Farid (2024). Investigate the Repurchase Intentions for Biobased Detergents among Malaysian Consumers through the Lens of SOR Theory, ASIAN JOURNAL OF BUSINESS AND ACCOUNTING. 17(2), 207-241. doi:10.22452/ajba.vol17no2.7
  2. Hasim, Marshina Juliza Mohd; Hashim, Nor Hazlina; Mustafa, Hasrina (2021). Married Life: Measuring Adult Romantic Attachment and Satisfaction, COUPLE AND FAMILY PSYCHOLOGY-RESEARCH AND PRACTICE. . doi:10.1037/cfp0000188
Scopus
  1. Jamil N.A., Patah M.F.A., Junaidi M.U.M., Jan B.M., Zuki F.M., Tan C.K., Nor M.I.M., Hashim N.H. (2024). Dolomite as a potential adsorbent in water treatment: pH, turbidity and Pb (II) removal studies, International Journal of Environmental Science and Technology. . doi:10.1007/s13762-023-05375-w
  2. Chen C.F.-Y., Chan T.J., Hashim N.H. (2023). Factor Influencing Continuation Intention of Using Fintech from the Users Perspectives: Testing of Unified Theory of Acceptance and Use of Technology (UTAUT2), International Journal of Technology. 14(6), 1277-1287. doi:10.14716/ijtech.v14i6.6636
  3. Hashim N.H., Chan T.J., Li P. (2023). Factors affecting the adoption of e-wallets to enter cashless society: An integration approach, International Journal of Data and Network Science. 7(4), 1849-1860. doi:10.5267/j.ijdns.2023.7.007
  4. Hasim M.J.M., Mustafa H., Hashim N.H. (2023). Marital Communication during Conflict: A Study on Attachment Dimensions and Interaction Patterns, Jurnal Komunikasi: Malaysian Journal of Communication. 39(1), 53-72. doi:10.17576/JKMJC-2023-3901-04
  5. Kassim N.M., Mohamad W.N., Hashim N.H. (2023). The Effect of the COVID-19 Pandemic on the Mobile Messaging Application Among Millennials in Public Universities in Malaysia, International Journal of Enterprise Information Systems. 18(1). doi:10.4018/IJEIS.315806
  6. Ven E.P., Hashim N.H. (2023). Determinants of Contact Tracing Apps: An Adoption Study Using UTAUT Model, Jurnal Komunikasi: Malaysian Journal of Communication. 39(4), 559-574. doi:10.17576/JKMJC-2023-3904-30
  7. Chan T.J., Li Y., Hashim N.H., Ibrahim A.N.I. (2022). Online Promotional Communication Attributes and Company Competitiveness of a Malaysian Fast Fashion Clothing Company, International Journal of Technology. 13(6), 1344-1353. doi:10.14716/ijtech.v13i6.5955
  8. Hashim N.H., Azhar M.E.N., Hasim M.J.M., Abdullah Z. (2022). Is sharenting apart from bullying? A perspective among parents towards their social media activities, Handbook of Research on Bullying in Media and Beyond. , 100-115. doi:10.4018/978-1-6684-5426-8.ch007
  9. Hashim N.H., Kamarulzaman Y., Hasim M.J.M., Rahman N.A.A. (2021). Sharenting : A study of Malaysian parents use of social media platforms, SEARCH Journal of Media and Communication Research. 13(3), 125-140
Others
  1. Hashim, N.H., Che Azmi, A. and Zainuddin, A.J. (2024). The Influencing Factors on Consumers' Purchase Intentions for Grey Oyster Mushroom Powder as a Food Supplement. Journal of Liaoning Technical University (Natural Science Edition). 18(5), 236-245. https://www.lgjdxcn.asia/public_article.php?article=310
  2. Nurul Balqis Khairul Alfian, Mohamad Hafifi Jamri, Abdul Rauf Ridzuan, Khairi Khairuddin, Mohd Sufiean Hassan, Nurzali Ismail and Nor Hazlina Hashim (2024). A Paradigm Shift: Tiktok's Impact on Social Media Marketing Strategies, International Journal of Research and Innovation in Social Science (IJRISS), 8(9), pages 3001-3009. DOI: https://dx.doi.org/10.47772/IJRISS.2024.8090249
  3. Phoong, K.H., Hashim, N.H. and Osman, A.F. (2024). Mapping The Evolution Trends of Biobased Products: A Twenty-Year Analysis. Journal of Liaoning Technical University (Natural Science Edition). 18 (2), 241-248. https://www.lgjdxcn.asia/public_article.php?article=241
  4. Normalini Md Kassim, Nor Hazlina Hashim, Jasmine Yeap Ai Leen, Saravanan Nathan Lurudusamy, T. Ramayah (2019). A Conceptual Paper of the Smart City and Smart Community. Eurasian Economic Perspectives, 11 (1), pp. 39-47. Access in https://doi.org/10.1007/978-3-030-18565-7_4. Springer, ISSN: 978-3-030-18564-0.
Chapter in Books
  1. Hashim, N. H. (2023). Developing and Communicating an Effective Presentation (pp.45-57). Abdullah S. (Ed.) in Convergence of Research in Art and Design: A Source Book. Pulau Pinang, Penerbit USM.
  2. Md Kassim, N., Hashim, N. H., Yeap, J. A., Lurudusamy, S. N., & Ramayah, T. (2023). Developing a Smart Community Index for Sustainability: A Case Study of Lundu, Malaysia. In I. Vasiliu-Feltes (Ed.), Impact of Digital Twins in Smart Cities Development (pp. 228-253). IGI Global. https://doi.org/10.4018/978-1-6684-3833-6.ch009
  3. Md Kassim, N., Hashim, N. H., Yeap, J. A., Lurudusamy, S. N., & Ramayah, T. (2023). Impact of Digital Twin on Smart Communities: Insights from the Putrajaya, Malaysia. In I. Vasiliu-Feltes (Ed.), Impact of Digital Twins in Smart Cities Development (pp. 254-275). IGI Global. https://doi.org/10.4018/978-1-6684-3833-6.ch010
  4. Hashim, N. H., Nor Azhar, M. E., Mohd Hasim, M. J., & Abdullah, Z. (2023). Is Sharenting Apart From Bullying?: A Perspective Among Parents Towards Their Social Media Activities. In G. Sar (Ed.), Handbook of Research on Bullying in Media and Beyond (pp. 100-115). IGI Global. https://doi.org/10.4018/978-1-6684-5426-8.ch007
Article in Proceeding
WoS
  1. Kassim, Normalini M. D.; Yeap, Jasmine Ai Leen; Nathan, Saravanan; Hashim, Nor Hazlina; Ramayah, T. (2019). A Conceptual Paper of the Smart City and Smart Community, EURASIAN ECONOMIC PERSPECTIVES. 11(1), 39-47. doi:10.1007/978-3-030-18565-7_4
Others
  1. Chan, T.K., Lee, Y., Hashim, N.H. & Ibrahim, A.N.I (2022). Online Promotional Communication Attributes and Company Competitiveness: A Study of a Malaysian Fast Fashion Clothing Company [paper presentation]. International Conference on Communication, Language, Education and Social Sciences (CLESS 2022), Multimedia University, Cyberjaya, Malaysia.
Other Publications
  1. Kamarulzaman, Y., Madun, A., Abdullah, N., Hashim, N.H., Mohd Isa, S., Abdullah, N.L., Buang, N.A., & Mohd Roffeei, S.H. (2024). Kajian Keberkesanan Program Pengajian Bahagian Pendidikan Tinggi (BPT) MARA. Majlis Amanah Rakyat (MARA). - Technical Report
  2. Hashim, N.H. (2023). Grey Oyster Mushroom Help you to lose weight?. Instagram. URL: https://www.instagram.com/reel/CyheeXtxhwo/?utm_source=ig_web_copy_link - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  3. Hashim, N.H. (2023, Oct. 15). Mushrooms: The solution to our obesity epidemic?. Apa Khabar TV. URL: https://apakhabartv.com/2023/10/15/mushrooms-the-solution-to-our-obesity-epidemic/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  4. Hashim, N.H. (2023, Oct. 3). Could mushrooms hold the key to solving the obesity epidemic?. Bebas News. URL: https://bebasnews.my/2023/10/03/could-mushrooms-hold-the-key-to-solving-the-obesity-epidemic/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  5. Hashim, N.H. (2023, Sept. 30). Mushrooms key to solving obesity epidemic?. The New Straits Times. URL: https://www.nst.com.my/opinion/columnists/2023/09/961402/mushrooms-key-solving-obesity-epidemic - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  6. Phoong, S. W., Phoong, S. Y., Hashim, N. H., Zabri, M. Z. M., & Zakaria, N. S. (2023). Pendekatan Holistik Sosio-Ekonomi dan Alam Sekitar Penanaman Ketum di Malaysia. Laporan Geran Penyelidikan AADK. - Technical Report

RESEARCH INTEREST

  • Integrated Marketing Communication (IMC) (Consumer Behavior and Marketing)
  • Media Communication (Media Planning and Digital Marketing)
  • AI and Human Communication (Communication)

RESEARCH PROJECT

National
  1. 2020 - 2024, Others MOHE - Top 100 (IIRG)-IISS
    Water For Life: Determinants Of Public & Industry Acceptance Towards Dolomite-based Water Filter ( Co-Researcher)
  2. 2020 - 2024, Others MOHE - Top 100 (IIRG)-FNW
    Local Activities And Impact Of Biomass Use In Combustion Technology ( Co-Researcher)
  3. 2019 - 2023, Others MOHE - Top 100 (IIRG)-HWB
    Cardiac Stem Cells Treatment: A Study Of Users? Acceptance And Market Potential ( Co-Researcher)
  4. 2019 - 2023, Others MOHE - Top 100 (IIRG)-HWB
    Dietary Treatment Of Metabolic Syndrome: The Potential Of Mushrooms As Functional Foods Among Malaysian Consumers ( Principal Investigator(PI))
  5. 2020 - 2023, RU Geran - Fakulti Program
    Developing An Emotional Marketing Model For Family Takaful Agents In Malaysia ( Co-Researcher)
  6. 2021 - 2023, Government Agency
    A Holistic Approach On Socio-economic And Environment Impacts Of Cultivation Kratom In Malaysia ( Co-Researcher)
  7. 2019 - 2022, RU Geran - Fakulti Program
    The Motives Of Sharenting- A Study Among Malaysian Parents In Social Media Platforms ( Principal Investigator(PI))
  8. 2021 - 2023, Others MOHE: Special Research Grant
    Development of Sharenting Framework for Enhancing Government Cybersecurity Policies to Protect Children's Digital Privacy, Universiti Teknologi Mara (UITM) ( Co-Researcher)
  9. 2020 - 2023, Others MOHE: Geran RUI Eksesais USM
    A Proposed Future Internet Banking Security Model Towards IR4.0 Direction: Moderating by Perceived Effectiveness Biometrics Usage Implementation, Universiti Sains Malaysia (USM) ( Co-Researcher)
Private
  1. 2023 - 2026, Private Funding
    Market Research On Sustainable Green Market Initiative ( Co-Researcher)
University
  1. 2024 - 2025, University Grant
    Customer Journeys in Malaysian Digital Marketing ( Principal Investigator(PI))

CONSULTANCY PROJECT

  • Kajian Keberkesanan Program Pengajian Bahagian Pendidikan Tinggi MARA, MAJLIS AMANAH RAKYAT (MARA): BAHAGIAN PENDIDIKAN TINGGI (BPT), Consultant
    07 Feb 2023 - 07 Mar 2024 (National)

PAPER PRESENTED

PRESENTER
  1. Communicating Your Research & Developing Your Presentation Skills, Postgraduate Online Research Support Series (PORSS), School of Arts, USM (Penang) (University) (23 Oct 2020 - 23 Oct 2020)
  2. Effective Communication Skills, Course 'Effective Communication Skills' for FBA students, Faculty of Business and Accountancy (FBA). (Others) (06 Mar 2020 - 06 Mar 2020)

ACADEMIC/PROF. SERVICES

Evaluation
  1. (2024) Doctor of Mangament (Dmgt): Wang Dapeng, "Drivers of Online Brand Advocacy in Malaysian Universities: Focus On International Students"., University, (Internal Examiner)
  2. (2024) The Social Media Platforms and Academic Libraries: Two Main Pillars for Social Wellness in India for Malaysian Journal of Library & Information Science (Mjlis), International, (Reviewer)
  3. (2024) Actualizing Digital Marketing and Promoting Library Resources and Services On Social Media: a Nigerian Experience for Malaysian Journal of Library & Information Science (Mjlis), International, (Reviewer)
  4. (2024) Sustainable Social Media Applications in Marketing of Library Sources and Services: : Prospects and Practices for Malaysian Journal of Library & Information Science (Mjlis), International, (Reviewer)
  5. (2024) Exploring The Impact of Perceived Usefulness and Impulsiveness On Multi-Application Engagement Among Mobile Shoppers, University, (Internal Examiner)
  6. (2024) Understanding Political Brand Hate Among Malaysian Generation Z, University, (Internal Examiner)
  7. (2024) Branding Lifelong Learning: An in-Depth Case Study of Universiti Malaya Centre for Continuing Education (Umcced), University, (Internal Examiner)
  8. (2024) Unisq, Australia Phd Thesis Titled, "Social Media Usage Patterns: a Comparative Study of Three Ethnic Groups"., International, (External Examiner)
  9. (2024) Exploring The Impact of Instagram, Tiktok, and Youtube On Travel Decisions: a Malaysian Perspective, University, (Internal Examiner)
  10. (2024) Faculty Evaluation Panel: Postgraduate Special Research Grant (Gpkit) 2024, University, (Reviewer)
  11. (2024) Beyond Traditional Tourism: Evaluating The Influence of 360-Degree Virtual Tours On Visitors' Attitudes and Behavioral Intentions, University, (Internal Examiner)
  12. (2024) The Influence of Consumer Values, Smi Content, and Interpersonal Dynamics On Online Brand Engagement (Cobras), University, (Internal Examiner)
  13. (2024) Investigating Customer Opinions On Influencer Endorsements: a Study On The Impacts of Influencers On The Malaysian Purchase Behaviour, University, (Internal Examiner)
  14. (2024) Effect of Tone of Voice and Sensory Experience On User Response in Airline Brands' Short Video, University, (Internal Examiner)
  15. (2024) External Assessor for Ba (Hons) Advertising & Digital Marketing Communications, Faculty of Business & Accountancy, Segi Collegecollaboration With University of Greenwich, UK, National, (External Assessor)
  16. (2024) External Assessor for Master of Business Administration Programme, Segi University, National, (External Assessor)
  17. (2023) Brand Conceptualization for Academic Libraries, International, (Reviewer)
  18. (2023) The Paradoxical Effect of Advertising and Health Consciousness On Purchasing Behavior: Analyzing Frozen Convenience Foods Attributes, International, (Reviewer)
  19. (2023) Factors Influencing Consumer Attitudes Towards Mobile Advertising in An Emerging Market, International, (Reviewer)
  20. (2023) Consumer Reaction to News On The Re-Introduction of Goods and Services Tax (Gst) On Social Media: An Analysis of Malaysian Facebook Comments, International, (Reviewer)
  21. (2023) The Determinants of Sustainable Consumption Behaviour and Purchase Intention of Pre-Loved Luxury Goods in Malaysia, University, (Internal Examiner)
  22. (2023) Unlocking The Drivers of Customer Switching Intentions in Boutique Gym: Service Quality, Instructor Attributes, Customer Variety Seeking, Engagement and Satisfaction, University, (Internal Examiner)
  23. (2023) The Antecedents and Impact of Digital Experience On Buyer Impulsiveness in Malaysian Paint Industry, University, (Internal Examiner)
  24. (2023) Are Service Robots Just a Gimmick? Understanding Customer Perception, Attitudes, and Satisfaction of Service Robot Restaurants., University, (Internal Examiner)
  25. (2022) Exploring The Social Interaction Among Tinder Users On Sexual Dating During McO, International, (Reviewer)
  26. (2022) Panel of Assessor for Full Accreditation Diploma in Applied Communication, Faculty of Applied Communication (Fac), Mmu Cyberjaya Campus, National, (External Assessor)
  27. (2021) Panel Evaluator Apel C for Master of Marketing (Mmkt), University, (Internal Evaluator)
  28. (2021) Exploring The Effects of Extrinsic Motivation On Travellers Travel Sharing Experiences Through Social Media in Indonesia for The 14th Asian Academy of Management International Virtual Conference 2021 (Aamc2021), International, (Reviewer)
  29. (2021) Evaluator of Umace International Conference 2021, International, (External Evaluator)
  30. (2021) Examiner of Mmkt Research Project: Linya Zeng (S2013562), University, (Internal Examiner)
  31. (2021) Examiner of Mmkt Research Project: Ang Quan Yang (17202482), University, (Internal Examiner)
  32. (2021) Examiner of Mmkt Research Project: Marion Alisha a/P Paul (17202000), University, (Internal Examiner)
  33. (2021) Examiner of Mmkt Research Project: Nur Amira Syazana Nordin (17201490), University, (Internal Examiner)
  34. (2021) Examiner of Mba Research Project: Amalnina Binti Zawawi (Cqd190028), University, (Internal Examiner)
  35. (2021) Fake or Fact? Undergraduates Ability to Detect Fake News On Social Media, National, (Reviewer)
  36. (2021) Interview Panel for Bachelor Program (Undergraduate) Academic Session 2021/2022, University, (Internal Assessor)
  37. (2021) The Influence of Time Availability, Happiness, and Weariness On Consumers Impulse Buying Tendency Amidst Covid-19 Partial Lockdown in Malaysia, National, (Reviewer)
  38. (2021) A Doctoral Thesis (Research Mode) : Hafizah Omar Zaki (Cha160029), University, (Internal Examiner)
Contribution to event
  1. (2022) Panel Taklimat Pengkhususan Bagi Pelajar Program Sarjana Muda Pentadbiran Perniagaan Kohort 2021/2022, University, (Panelist/Moderator)
  2. (2021) Judge for Smart 3.0 Online Competition, International, (Panelist/Moderator)
  3. (2021) Speaker On Digital Marketing for Mobility Program 2021, University, (Panelist/Moderator)
  4. (2021) Lecture On "Getting Your First 10 Customers" for Smart 3.0 Competition, International, (Course Facilitator)
  5. (2021) Speaker of Grey Oyster Mushroom: Functional Food for Health Webinar, University, (Panelist/Moderator)
Mentoring
  1. (2023) Advisor of UM Business Club (Umbc), University, (Mentor)
  2. (2021) Penyelia Jalinan Kasih, University, (Mentor)

SUPERVISION

Postgraduate Student
PhD/ Doctoral
  1. (2024) Navigating The Intersection Of AI Technology And Customer Advocacy In The Malaysian Hotel Industry​, AMMAR HASHED AHMED NASSER MABKHOT
  2. (2024) Repurchase Intention of Biobased Detergent Among Malaysian Consumers Using Stimulus-Organism-Response Theory, KOK HAU PHOONG
  3. (2024) DEVELOPING AWARENESS AND ATTITUDE TOWARDS GREEN CONSUMER BEHAVIORS USING GROUNDED THEORY, FIDYA SUTIONO
  4. (2024) RESEARCH ON THE CONSTRUCTION OF SHORT VIDEO PLATFORM PRODUCT MARKETING SYSTEM BASED ON SOR MODEL, SUN XUEJIE
Master
  1. (2024) The Mediating Effects of Customer Experience on Coffee Cafe's Social Media Content through Customer Advocacy, GAAYATHRI AP A/P KRISHNAN
  2. (2024) Examining Consumer Perception On The Use Of Artificial Intelligence (Ai) In Smartwatches, SITI SUHANA BINTI ALIAS
  3. (2024) Assessing The Purchase Motivations For In-App Purchases In Genshin Impact Among The Malaysian Population, PATRICK CHEANG ZHI CHIAN
  4. (2023) A Case Study of User?s Satisfaction with Smart Service in Property Management in Hangzhou, China, YU XUYAN
  5. (2023) Research Proposal On The Impact Of Mobile Augmented Reality (MAR) On User Satisfaction Among Cosmetic Shoppers, SYAHIRA NAIMI BINTI SHAMSHUL
  6. (2023) Customer Service on Social Media And Purchase Intention: A Perspective Of Customer Experience, XIANGHUA ZHANG
  7. (2023) Identifying Batik Buying Behaviour Among Generation Z In Malaysia Towards The Marketing Strategy Development For Batik Entrepreneurs, WAN SABRINA BINTI WAN RITHAUDEN
  8. (2023) Decoding Decision Factors And Behavioral Patterns: A Study On Malaysian Youth's Adoption Of New Electric Vehicles, BAI JING
  9. (2023) Examining Sustainable Fashion Purchase IntentionIn Malaysia Explore The Influence Of Sustainable Fashion Product, Social Power, And Consumer Attitudes, FAIZ BIN SHARIF
  10. (2023) Role Of Social Media In Influencing Students To Apply To Universiti Malaya., MOHD ASAD AKHRAM BIN ABD RAZAK
  11. (2023) Factors That Influence the Continuous Usage of Generative Artificial Intelligence (Ai) Tools in Higher Education, CHARLES RAYMOND A/L SARIMUTHU
  12. (2022) Determinants Of Buyer Behaviour Towards Live Streaming Shopping In Malaysia, LEE HUI XIAN
  13. (2022) Antecedents And Effects of Intention to Use Buy Now, Pay Later in Klang Valley, TAN KA YIN
  14. (2022) CONSUMER SUPPORT TOWARDS SUSTAINABILITY MARKETING IN ENERGY INDUSTRY, NUR NAZURAH BINTI MD SAID
  15. (2022) The Effects Of Digitalization In Customer Sales Process (Self Service Technology) In Malaysia Automotive Retail And Its Implications On Sales Service Agents, REUBEN CHIRNG CHERN HAN
  16. (2021) Determinants Of The Adoption Of Contact Tracing Apps Among Malaysians During Covid-19 Pandemic, E PEI VEN
  17. (2021) Factors influencing trust in consumers towards online shopping during a Pandemic in Malaysia, MOHAMMAD AZARIF BIN ABDUL AZIZ
  18. (2020) A STUDY OF THE ACCEPTANCE OF AN INNOVATIVE WATER FILTRATION TECHNOLOGY AMONG MALAYSIAN WATER INDUSTRY PLAYERS., Nur Asyilah Nabihah Binti Azman
  19. (2020) FACTORS INFLUENCING CUSTOMERS? SOCIAL PARTICIPATION IN BRAND COMMUNITY OF GOLDEN SCREEN CINEMA (GSC) DURING COVID-19 PANDEMIC: APPLYING UGT AND IRRITATION TOWARDS PURCHASE INTENTION., CLARA RAJAN A/P SANTHOSA RAJAN
  20. (2020) USER BEHAVIOR FACTORS ON PAYING MOBILE ENTERTAINMENT APPS AMONG MALAYSIA CONSUMERS, TAY TICK SENG
  21. (2020) FACTORS INFLUENCING ONLINE DURIAN PURCHASING BEHAVIOUR AMONG ADULTS IN MALAYSIA: A QUANTITATIVE APPROACH, VOON YEE TONG
  22. (2020) THE FACTORS AND PREFERENCES OF INFLUENCING CONSUMERS? PURCHASE INTENTIONS FOR GREY OYSTER MUSHROOM POWDER IN KLANG VALLEY, MALAYSIA., AMAR JAUHARI BIN ZAINUDDIN
  23. (2020) A PERSPECTIVE FROM PERSONAL SHOPPER MARKET: THE FACTORS INFLUENCING CUSTOMER SATISFACTION AND LOYALTY, FARA WAHIDA BINTI SULAIMAN
  24. (2019) What Makes Malaysian Choose Electric Vehicles?: The Insight To The Adoption In Malaysia, Muhammad Shaheen Bin Abu
  25. (2019) THE IMPACT OF USER-GENERATED CONTENTS ON YOUTUBE TOWARDS PURCHASE INTENTION AMONGST MALAYSIANS, TAN HUI KIEN
  26. (2019) THE IMPACT OF SOCIAL MEDIA ADVERTISING FEATURES AMONGGENERATION Z TOWARDS PURCHASE INTENTION, KHAIRUNNISA BINTI BUJANG
  27. (2019) The Behavior of 'Sharenting': A Study Among Malaysian Parents on Social Media Platform, Muhammad Emeer Bin Nor Azhar
  28. (2019) THE ACCEPTANCE AMONG SME MANAGERS IN FOOD AND BEVERAGES INDUSTRY ON E-CRM IN KLANG VALLEY, MALAYSIA: AN EXTENDED UTAUT 2 MODEL, NOR ANISAH BINTI MHD NOH
  29. (2019) Factors influencing consumer purchase intention towards Smartwatch in Malaysia, Lim Suh Ing
  30. (2019) Entering a Cashless Society: Factors Affecting the Adoption of e-Wallets in Malaysia, Li Pan Feng
  31. (2019) CONSUMERS MOTIVATION ON USING E-COMMERCE WEBSITES TO BUY NATURAL PERSONAL CARE PRODUCTS, ILDAR USMANOV
Under Graduate Students
  1. (2024) Industrial Training, WEE JIA XIN, LIM JUN HER, LO JIN YUAN, NG JOE YEE
  2. (2022) Industrial Training, AZMI ANEES, NURFATIN AIDA BINTI ABDUL MALEK, SHAIKH TAQI IMAM, FATIN NAJWA JAINUDIN
  3. (2021) Industrial Training, QHAIRATUL AYU BINTI MOHD ROZI, MUHAMMAD FARIS BIN MUHAMMAD FAUZI, TEA CHEN WAI, LOSHINI A/P KUMAR, LIM CHENG MEI, HOVINDRA A/L RAMAIS

TEACHING

Master
  1. (2024) CQC7024 - Consumer Behaviour
  2. (2024) CQC7060 - Digital Marketing
  3. (2024) CQE7003 - Industry Engagement
  4. (2023) CQC7024 - Consumer Behaviour
  5. (2023) CQC7060 - Digital Marketing
  6. (2023) CQE7003 - Industry Engagement
  7. (2023) CQC7028 - Integrated Marketing Communications
  8. (2022) CQC7024 - Consumer Behaviour
  9. (2022) CQE7004 - Product Development & Innovation
  10. (2021) CQC7060 - Digital Marketing
  11. (2021) CQE7003 - Industry Engagement
  12. (2020) CQE7005 - Digital Media Marketing
  13. (2020) CQE7004 - Product Development & Innovation
  14. (2019) CQE7008 - Contemporary Themes in Marketing
  15. (2019) CQE7005 - Digital Media Marketing
  16. (2019) CVA8003 - Marketing Issues and Practices
  17. (2019) CQE7004 - Product Development & Innovation
  18. (2019) CQE7003 - Industry Engagement
Bachelor
  1. (2024) CIF2001 - Consumer Behaviour
  2. (2024) CIF2004 - Digital Marketing
  3. (2024) CIF3001 - Global Marketing
  4. (2023) CIF2001 - Consumer Behaviour
  5. (2023) CIF2004 - Digital Marketing
  6. (2023) CIF2003 - Electronic Marketing
  7. (2023) GBC0005 - Understanding Consumer Psychology
  8. (2022) CIF2001 - Consumer Behaviour
  9. (2022) CIF2003 - Electronic Marketing
  10. (2022) CIF1001 - Principles of Marketing
  11. (2021) CIF2001 - Consumer Behaviour
  12. (2021) CIF2003 - Electronic Marketing
  13. (2021) GBC0005 - Understanding Consumer Psychology
  14. (2020) CIF2001 - Consumer Behaviour
  15. (2020) CIF2003 - Electronic Marketing
  16. (2019) CIF2001 - Consumer Behaviour
  17. (2019) CIF2003 - Electronic Marketing
  18. (2019) GIC2001 - Understanding Consumer

SOCIAL RESPONSIBILITY ACTIVITIES

  • Unlock Potential: Discover Free Training Opportunities for Administrative Excellence [by C.B.E] - Modul 4: Message Design 101, (13 Aug 2024 - 13 Aug 2024) (University)

COURSE ATTENDED

Internal / External Course
EXTERNAL COURSE
  1. ICDL DIGITAL MARKETING MODULE, Faculty of Computer Science and Information Technology, UM (11 Feb 2020 - 12 Feb 2020)
  2. DIGITAL MARKETING: STRATEGIES, MODELS AND FRAMEWORKS, Online, National University of Singapore (20 May 2021 - 20 Jul 2021)
  3. DIGITAL MARKETING, Online (15 Nov 2022 - 17 Nov 2022)
  4. 19TH BFM BRANDFEST 2024, Connexion Conference & Event Centre@The Vertical, Bangsar South City (03 Jul 2024 - 04 Jul 2024)
INTERNAL COURSE- ORGANIZED BY PTJ
  1. EMERALD FOR BASIC TEACHING AND LEARNING, Universiti Malaya (26 Aug 2019 - 30 Aug 2019)
  2. WORKFORCE PERFORMANCE SKILLS, Microsoft Teams (04 Dec 2020 - 04 Dec 2020)
  3. TRANSFORM YOUR ASSESSMENTS: DESIGNING EFFECTIVE OPEN BOOK EXAMS FOR YOUR STUDENTS, Bangunan Azman Hashim UM dan Microsoft Teams (04 Apr 2023 - 04 Apr 2023)
  4. SUPERCHARGE YOUR CLASS WITH CHATGPT, Dalam Talian (19 May 2023 - 19 May 2023)
  5. HRD CORP TRAIN THE TRAINER CERTIFICATION PROGRAM, Universiti Malaya (27 May 2024 - 31 May 2024)