Curriculum Vitae

PERSONAL DETAILS
BIOGRAPHY

Dr Nor Hazlina Hashim (Lina) commenced her Doctor of Philosophy in year 2010 at the University of Wollongong (UOW), Australia. Earlier, Lina graduated Masters of Arts in Communication at Universiti Sains Malaysia (USM) in 2003 and Bachelors of Arts (in Public Relations) at Universiti of Techonologi MARA (UiTM) in 1997. Lina also has 4.5 years of working experience as Supply Management Analysts (SMA) at Intel Technology Sdn. Bhd., Penang (1997-2001) and was a senior lecturer for 8 years at School of Communication, USM, Penang (2010-2018). Lina has taught Message and Design, and Digital Marketing for Master in Integrated Marketing Communication (IMC) at USM@KL, Wisma Sejarah, K.Lumpur from 2013 until 2018. Lina went for her Industrial Training at McCann-Erickson (M) Sdn. Bhd. and exposed on advertising and copy writing. Her research interest is on websites and online studies especially Integrated Marketing Communication (IMC), Digital Marketing, and Product Development and Innovations.

ADMINISTRATIVE DUTIES
(Role),(Level),(Duration)
  • Ahli Jawatankuasa (AJK), Faculty, 29/04/2019 to 28/04/2020
ACADEMIC QUALIFICATION
(Qualification),(Field),(Institution),(Year)
  • PhD (Commerce)(2010), PERDAGANGAN, UNIVERSITY OF WOLLONGONG, AUSTRALIA
  • MA (Communication)(2003), COMMUNICATION, UNIVERSITI SAINS MALAYSIA (USM)
  • B.Mass Comm (Public Relations)(1997), MASS COMMUNICATION, UNIVERSITI TEKNOLOGI MARA (UITM)
TEACHING
(Course Title),(Level of Study),(Institution),(Academic Session)
Teaching Activity
  • GBC0005 - UNDERSTANDING CONSUMER PSYCHOLOGY, Bachelor/First Degree, University Malaya (2021)
  • CIF2001 - CONSUMER BEHAVIOUR, Bachelor/First Degree, University Malaya (2021)
  • CIF2003 - ELECTRONIC MARKETING, Bachelor/First Degree, University Malaya (2021)
  • CQC7060 - DIGITAL MARKETING, Master, University Malaya (2021)
  • CQE7003 - INDUSTRY ENGAGEMENT, Master, University Malaya (2021)
  • PUBLICATIONS
    (Title of publication in APA style)
    Refereed Journals
    2019
    • Normalini Md Kassim, Nor Hazlina Hashim, Jasmine Yeap Ai Leen, Saravanan Nathan Lurudusamy, T. Ramayah (2019). Impact of MCMC's Smart Community Initiatives: Stakeholders' Perspectives Using Qualitative Approach. Global Business and Management Research: An International Journal, 11 (2s), pp. 230-240. Access in http://www.gbmrjournal.com/vol11no2.htm. (Non-WoS/Non-SCOPUS)
    • Normalini Md Kassim, Nor Hazlina Hashim, Jasmine Yeap Ai Leen, Saravanan Nathan Lurudusamy, T. Ramayah (2019). A Conceptual Paper of the Smart City and Smart Community. Eurasian Economic Perspectives, 11 (1), pp. 39-47. Access in https://doi.org/10.1007/978-3-030-18565-7_4. Springer, ISSN: 978-3-030-18564-0. (SCOPUS)
    2018
    • Yani Hendrayani, Nor Hazlina Hashim (2018). A case study of West Jave CSR Forum Indonesia on Sustainable Development practices and partnership (The success story of West Jave CSR Forum, Indonesia). International Journal of Environment, Society and Space, 6(1), 1-11. (Non-WoS/Non-SCOPUS)
    • Yani Hendrayani, Nor Hazlina Hashim (2018). Social Partnership CSR Forum on Sustainable Development, Jawa Barat Indonesia. International Journal of Multicultural and Multireligious Understanding, 5(3), 140-150. (Non-WoS/Non-SCOPUS)
    • NH Hashim, MK Normalini, N Sajali (2018). The Influence Factors Towards Mobile Advertising Message Content on Consumer Purchase Intention. Global Business Review 19(5), 1-20. (SCOPUS)
    • Marshina Juliza Mohd Hasim, Hasrina Mustafa, Nor Hazlina Hashim (2018). From Middle Childhood to Adulthood Attachment: Measuring Attachment Stability in the Context of Married Individuals in Penang, Malaysia. The Family Journal, 26(4), 444-454. (SCOPUS)
    • Mohamad Hafifi Jamri, Norhazlina Hashim, Izzal Asnira Zolkepli (2018). Stigma dan Diskriminasi Terhadap Orang yang Hidup Dengan HIV/AIDS (ODHA): Satu Pendekatan Tindakan Penyertaan (Participatory Action) dalam Kalangan Belia di Pulau Pinang. Jurnul Komunikasi, (SCOPUS)
    RESEARCH PROJECT
    (Project title),(Role),(Duration),(Level)
    Others MOHE - Top 100 (IIRG)-IISS
  • Water for Life: Determinants of Public & Industry Acceptance Towards Dolomite-Based Water Filter, Co-Researcher, 07/12/2020 to 06/12/2022, Research University (Government)
  • Others MOHE - Top 100 (IIRG)-FNW
  • Local Activities And Impact Of Biomass Use In Combustion Technology, Co-Researcher, 07/12/2020 to 06/12/2022, Research University (Government)
  • RU Geran - Fakulti Program
  • Developing an Emotional Marketing Model for Family Takaful Agents in Malaysia, Co-Researcher, 15/09/2020 to 14/09/2022, Research University (Government)
  • The Motives Of Sharenting- A Study Among Malaysian Parents In Social Media Platforms, Principal Investigator(PI), 01/08/2019 to 31/01/2022, Research University (Government)
  • Others MOHE - Top 100 (IIRG)-HWB
  • Dietary Treatment Of Metabolic Syndrome: The Potential Of Mushrooms As Functional Foods Among Malaysian Consumers, Principal Investigator(PI), 28/11/2019 to 27/05/2022, Research University (Government)
  • Cardiac Stem Cells Treatment: A Study Of Users Acceptance And Market Potential, Co-Researcher, 28/11/2019 to 27/05/2022, Kementerian Pendidikan Malaysia (KPM) (Government)
  • SUPERVISION
    Postgraduate Student
    (Title of Thesis),(Name of Candidates),(Institution),(Academic Level)
    Completed
    • Entering a Cashless Society: Factors Affecting the Adoption of e-Wallets in Malaysia, Li Pan Feng, University of Malaya (UM) (Post Graduate Student)
    • The Behavior of 'Sharenting': A Study Among Malaysian Parents on Social Media Platform, Muhammad Emeer Bin Nor Azhar, University of Malaya (UM) (Post Graduate Student)
    • THE IMPACT OF SOCIAL MEDIA ADVERTISING FEATURES AMONGGENERATION Z TOWARDS PURCHASE INTENTION, KHAIRUNNISA BINTI BUJANG, University of Malaya (UM) (Post Graduate Student)
    • THE ACCEPTANCE AMONG SME MANAGERS IN FOOD AND BEVERAGES INDUSTRY ON E-CRM IN KLANG VALLEY, MALAYSIA: AN EXTENDED UTAUT 2 MODEL, NOR ANISAH BINTI MHD NOH, University of Malaya (UM) (Post Graduate Student)
    • THE IMPACT OF USER-GENERATED CONTENTS ON YOUTUBE TOWARDS PURCHASE INTENTION AMONGST MALAYSIANS, TAN HUI KIEN, University of Malaya (UM) (Post Graduate Student)
    • CONSUMERS MOTIVATION ON USING E-COMMERCE WEBSITES TO BUY NATURAL PERSONAL CARE PRODUCTS, ILDAR USMANOV, University of Malaya (UM) (Post Graduate Student)
    Ongoing
    • Factors influencing consumer purchase intention towards Smartwatch in Malaysia, Lim Suh Ing, University of Malaya (UM) (Post Graduate Student)
    • What Makes Malaysian Choose Electric Vehicles?: The Insight To The Adoption In Malaysia, Muhammad Shaheen Bin Abu, University of Malaya (UM) (Post Graduate Student)
    • -, THAVAMANI A/P MUNIANDY, University of Malaya (UM) (Post Graduate Student)
    AWARD AND STEWARDSHIP
    (Name of Award/Stewardship),(Awarding Institution),(Year Awarded),(Type of Award)
    • Panel Hakim untuk University of Malaya Three Minute Thesis (UM3MT), Peringkat Fakulti , Fakulti Perniagaan & Perakaunan, UM, 2019 (OTHERS)
    PAPER PRESENTED
    (Title),(Event),(Date Presented),(Organiser),(Level)
    PRESENTER
  • Communicating Your Research & Developing Your Presentation Skills, Postgraduate Online Research Support Series (PORSS), 23/10/2020 to 23/10/2020, School of Arts, USM (Penang) (University)
  • Effective Communication Skills, Course 'Effective Communication Skills' for FBA students, 06/03/2020 to 06/03/2020, Faculty of Business and Accountancy (FBA). (Others)