Curriculum Vitae
BIOGRAPHY
Dr Nor Hazlina Hashim (Lina) commenced her Doctor of Philosophy in year 2010 at the University of Wollongong (UOW), Australia. Earlier, Lina graduated Masters of Arts in Communication at Universiti Sains Malaysia (USM) in 2003 and Bachelors of Arts (in Public Relations) at Universiti of Techonologi MARA (UiTM) in 1997. Lina also has 4.5 years of working experience as Supply Management Analysts (SMA) at Intel Technology Sdn. Bhd., Penang (1997-2001) and was a senior lecturer for 8 years at School of Communication, USM, Penang (2010-2018). Lina has taught Message and Design, and Digital Marketing for Master in Integrated Marketing Communication (IMC) at USM@KL, Wisma Sejarah, K.Lumpur from 2013 until 2018. Lina went for her Industrial Training at McCann-Erickson (M) Sdn. Bhd. and exposed on advertising and copy writing. Her research interest is on websites and online studies especially Integrated Marketing Communication (IMC), Digital Marketing, and Product Development and Innovations.
AREAS OF EXPERTISE
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COMMUNICATIONSIntegrated Marketing Communication, Message & Design in Marketing, Digital Marketing, Human Communication
ACADEMIC QUALIFICATION
- PhD (Commerce)(2010), (Perdagangan)University of Wollongong, Australia
- MA (Communication)(2003), (Communication)Universiti Sains Malaysia (USM)
- B.Mass Comm (Public Relations)(1997), (Mass Communication)Universiti Teknologi MARA (UiTM)
ADMINISTRATIVE DUTIES
- AHLI JAWATANKUASA PENGAJIAN IJAZAH TINGGI (JPIT) WAKIL JABATAN PENGURUSAN & PEMASARAN01 Feb 2023 - 31 Jan 2026 (Department of Management & Marketing, Faculty of Business and Economics)
- TASK FORCE POSTGRADUATE: Programme Self-Assessment Report (PSAR)01 Jul 2023 - 30 Jun 2025 (Deputy Dean (Postgraduate) Office, Faculty of Business and Economics)
- Coordinator for Master of Marketing (MMkt) Programme23 Jan 2024 - 22 Jan 2025 (Graduate School of Business (Gsb), Faculty of Business and Economics)
- TASKFORCE 6: VISIBILITY AND PUBLIC RELATIONS01 Mar 2024 - 31 Dec 2024 (Department of Management & Marketing, Faculty of Business and Economics)
- TASKFORCE 1: PELAN STRATEGIK FAKULTI01 Mar 2024 - 31 Dec 2024 (Department of Management & Marketing, Faculty of Business and Economics)
- Advisor of Business Club (UMBC)07 Dec 2020 - 06 Dec 2023 (Department of Management & Marketing, Faculty of Business and Economics)
- AHLI JAWATANKUASA KERJA (AJK) LATIHAN INDUSTRI BAGI FAKULTI PERNIAGAAN DAN EKONOMI (FPE)13 Nov 2021 - 12 Nov 2023 (Department of Management & Marketing, Faculty of Business and Economics)
- Ahli Jawatankuasa Kerja (Taskforce) Bagi Pengakreditasian Program Doktor Falsafah (PhD)25 Jan 2021 - 24 Jan 2022 (Deputy Dean (Postgraduate) Office, Faculty of Business and Economics)
- AJK Pemasaran & Penjenamaan, Fakulti Perniagaan & Perakaunan29 Apr 2019 - 28 Apr 2020 (Department of Marketing, Faculty of Business & Accountancy)
AWARD AND STEWARDSHIP
- EXCELLENCE SERVICE AWARDUniversity of Malaya, 2024 (University)
- CERTIFICATE OF EXCELLENT SERVICEUniversity of Malaya, 2023 (University)
- Panel Hakim untuk University of Malaya Three Minute Thesis (UM3MT), Peringkat FakultiFakulti Perniagaan & Perakaunan, UM, 2019 (Ptj/ Faculty)
PUBLICATIONS
Article in Journal
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Zahuri, Afnan Ahmadi; Abdul Patah, Muhamad Fazly; Kamarulzaman, Yusniza; Hashim, Nor Hazlina; Thirumoorthi, Thinaranjeney; Wan Mohtar, Wan Hanna Melini; Mohd Hanafiah, Zarimah; Amir, Zulhelmi; Wan-Mohtar, Wan Abd Al Qadr Imad (2023). Decolourisation of Real Industrial and Synthetic Textile Dye Wastewater Using Activated Dolomite, WATER. 15(6). doi:10.3390/w15061172
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Hasim, Marshina Juliza Mohd; Hashim, Nor Hazlina; Mustafa, Hasrina (2021). Married Life: Measuring Adult Romantic Attachment and Satisfaction, COUPLE AND FAMILY PSYCHOLOGY-RESEARCH AND PRACTICE. . doi:10.1037/cfp0000188
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Chen C.F.-Y., Chan T.J., Hashim N.H. (2023). Factor Influencing Continuation Intention of Using Fintech from the Users Perspectives: Testing of Unified Theory of Acceptance and Use of Technology (UTAUT2), International Journal of Technology. 14(6), 1277-1287. doi:10.14716/ijtech.v14i6.6636
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Hashim N.H., Chan T.J., Li P. (2023). Factors affecting the adoption of e-wallets to enter cashless society: An integration approach, International Journal of Data and Network Science. 7(4), 1849-1860. doi:10.5267/j.ijdns.2023.7.007
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Hasim M.J.M., Mustafa H., Hashim N.H. (2023). Marital Communication during Conflict: A Study on Attachment Dimensions and Interaction Patterns, Jurnal Komunikasi: Malaysian Journal of Communication. 39(1), 53-72. doi:10.17576/JKMJC-2023-3901-04
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Jamil N.A., Patah M.F.A., Junaidi M.U.M., Jan B.M., Zuki F.M., Tan C.K., Nor M.I.M., Hashim N.H. (2023). Dolomite as a potential adsorbent in water treatment: pH, turbidity and Pb (II) removal studies, International Journal of Environmental Science and Technology. . doi:10.1007/s13762-023-05375-w
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Kassim N.M., Mohamad W.N., Hashim N.H. (2023). The Effect of the COVID-19 Pandemic on the Mobile Messaging Application Among Millennials in Public Universities in Malaysia, International Journal of Enterprise Information Systems. 18(1). doi:10.4018/IJEIS.315806
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Ven E.P., Hashim N.H. (2023). Determinants of Contact Tracing Apps: An Adoption Study Using UTAUT Model, Jurnal Komunikasi: Malaysian Journal of Communication. 39(4), 559-574. doi:10.17576/JKMJC-2023-3904-30
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Chan T.J., Li Y., Hashim N.H., Ibrahim A.N.I. (2022). Online Promotional Communication Attributes and Company Competitiveness of a Malaysian Fast Fashion Clothing Company, International Journal of Technology. 13(6), 1344-1353. doi:10.14716/ijtech.v13i6.5955
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Hashim N.H., Kamarulzaman Y., Hasim M.J.M., Rahman N.A.A. (2021). Sharenting : A study of Malaysian parents use of social media platforms, SEARCH Journal of Media and Communication Research. 13(3), 125-140
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Hashim, N.H., Che Azmi, A. and Zainuddin, A.J. (2024). The Influencing Factors on Consumers' Purchase Intentions for Grey Oyster Mushroom Powder as a Food Supplement. Journal of Liaoning Technical University (Natural Science Edition). 18(5), 236-245. https://www.lgjdxcn.asia/public_article.php?article=310
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Phoong, K.H., Hashim, N.H. and Osman, A.F. (2024). Mapping The Evolution Trends of Biobased Products: A Twenty-Year Analysis. Journal of Liaoning Technical University (Natural Science Edition). 18 (2), 241-248. https://www.lgjdxcn.asia/public_article.php?article=241
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Normalini Md Kassim, Nor Hazlina Hashim, Jasmine Yeap Ai Leen, Saravanan Nathan Lurudusamy, T. Ramayah (2019). A Conceptual Paper of the Smart City and Smart Community. Eurasian Economic Perspectives, 11 (1), pp. 39-47. Access in https://doi.org/10.1007/978-3-030-18565-7_4. Springer, ISSN: 978-3-030-18564-0.
Chapter in Books
- Md Kassim, N., Hashim, N. H., Yeap, J. A., Lurudusamy, S. N., & Ramayah, T. (2023). Developing a Smart Community Index for Sustainability: A Case Study of Lundu, Malaysia. In I. Vasiliu-Feltes (Ed.), Impact of Digital Twins in Smart Cities Development (pp. 228-253). IGI Global. https://doi.org/10.4018/978-1-6684-3833-6.ch009
- Md Kassim, N., Hashim, N. H., Yeap, J. A., Lurudusamy, S. N., & Ramayah, T. (2023). Impact of Digital Twin on Smart Communities: Insights from the Putrajaya, Malaysia. In I. Vasiliu-Feltes (Ed.), Impact of Digital Twins in Smart Cities Development (pp. 254-275). IGI Global. https://doi.org/10.4018/978-1-6684-3833-6.ch010
- Hashim, N. H., Nor Azhar, M. E., Mohd Hasim, M. J., & Abdullah, Z. (2023). Is Sharenting Apart From Bullying?: A Perspective Among Parents Towards Their Social Media Activities. In G. Sar (Ed.), Handbook of Research on Bullying in Media and Beyond (pp. 100-115). IGI Global. https://doi.org/10.4018/978-1-6684-5426-8.ch007
Article in Proceeding
- Chan, T.K., Lee, Y., Hashim, N.H. & Ibrahim, A.N.I (2022). Online Promotional Communication Attributes and Company Competitiveness: A Study of a Malaysian Fast Fashion Clothing Company [paper presentation]. International Conference on Communication, Language, Education and Social Sciences (CLESS 2022), Multimedia University, Cyberjaya, Malaysia.
Other Publications
- Hashim, N.H. (2023). Grey Oyster Mushroom Help you to lose weight?. Instagram. URL: https://www.instagram.com/reel/CyheeXtxhwo/?utm_source=ig_web_copy_link - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
- Hashim, N.H. (2023, Oct. 15). Mushrooms: The solution to our obesity epidemic?. Apa Khabar TV. URL: https://apakhabartv.com/2023/10/15/mushrooms-the-solution-to-our-obesity-epidemic/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
- Hashim, N.H. (2023, Oct. 3). Could mushrooms hold the key to solving the obesity epidemic?. Bebas News. URL: https://bebasnews.my/2023/10/03/could-mushrooms-hold-the-key-to-solving-the-obesity-epidemic/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
- Hashim, N.H. (2023, Sept. 30). Mushrooms key to solving obesity epidemic?. The New Straits Times. URL: https://www.nst.com.my/opinion/columnists/2023/09/961402/mushrooms-key-solving-obesity-epidemic - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
RESEARCH PROJECT
National
- 2020 - 2024, Others MOHE - Top 100 (IIRG)-FNWLocal Activities And Impact Of Biomass Use In Combustion Technology ( Co-Researcher)
- 2019 - 2023, Others MOHE - Top 100 (IIRG)-HWBCardiac Stem Cells Treatment: A Study Of Users? Acceptance And Market Potential ( Co-Researcher)
- 2019 - 2023, Others MOHE - Top 100 (IIRG)-HWBDietary Treatment Of Metabolic Syndrome: The Potential Of Mushrooms As Functional Foods Among Malaysian Consumers ( Principal Investigator(PI))
- 2020 - 2023, RU Geran - Fakulti ProgramDeveloping An Emotional Marketing Model For Family Takaful Agents In Malaysia ( Co-Researcher)
- 2020 - 2023, Others MOHE - Top 100 (IIRG)-IISSWater For Life: Determinants Of Public & Industry Acceptance Towards Dolomite-based Water Filter ( Co-Researcher)
- 2021 - 2023, Government AgencyA Holistic Approach On Socio-economic And Environment Impacts Of Cultivation Kratom In Malaysia ( Co-Researcher)
- 2019 - 2022, RU Geran - Fakulti ProgramThe Motives Of Sharenting- A Study Among Malaysian Parents In Social Media Platforms ( Principal Investigator(PI))
- 2021 - 2023, Others MOHE: Special Research GrantDevelopment of Sharenting Framework for Enhancing Government Cybersecurity Policies to Protect Children's Digital Privacy, Universiti Teknologi Mara (UITM) ( Co-Researcher)
- 2020 - 2023, Others MOHE: Geran RUI Eksesais USMA Proposed Future Internet Banking Security Model Towards IR4.0 Direction: Moderating by Perceived Effectiveness Biometrics Usage Implementation, Universiti Sains Malaysia (USM) ( Co-Researcher)
Private
- 2023 - 2025, Private FundingMarket Research On Sustainable Green Market Initiative ( Co-Researcher)
University
- 2024 - 2025, University GrantCustomer Journeys in Malaysian Digital Marketing ( Principal Investigator(PI))
CONSULTANCY PROJECT
- Kajian Keberkesanan Program Pengajian Bahagian Pendidikan Tinggi MARA, MAJLIS AMANAH RAKYAT (MARA): BAHAGIAN PENDIDIKAN TINGGI (BPT), Consultant07 Feb 2023 - 07 Mar 2024 (National)
PAPER PRESENTED
PRESENTER
- Communicating Your Research & Developing Your Presentation Skills, Postgraduate Online Research Support Series (PORSS), School of Arts, USM (Penang) (University) (23 Oct 2020 - 23 Oct 2020)
- Effective Communication Skills, Course 'Effective Communication Skills' for FBA students, Faculty of Business and Accountancy (FBA). (Others) (06 Mar 2020 - 06 Mar 2020)
ACADEMIC/PROF. SERVICES
Evaluation
- (2024) Sustainable Social Media Applications in Marketing of Library Sources and Services: : Prospects and Practices, University, (Reviewer)
- (2024) Unisq Phd Thesis Titled: Social Media Usage Patterns: a Comparative Study of Three Ethnic Groups., International, (External Evaluator)
- (2024) Faculty Evaluation Panel: Postgraduate Special Research Grant (Gpkit) 2024, University, (Reviewer)
- (2024) External Assessor for Ba (Hons) Advertising & Digital Marketing Communications, Faculty of Business & Accountancy, Segi Collegecollaboration With University of Greenwich, UK, National, (External Assessor)
- (2024) External Assessor for Master of Business Administration Programme, Segi University, National, (External Assessor)
- (2023) Brand Conceptualization for Academic Libraries, International, (Reviewer)
- (2023) The Paradoxical Effect of Advertising and Health Consciousness On Purchasing Behavior: Analyzing Frozen Convenience Foods Attributes, International, (Reviewer)
- (2023) Factors Influencing Consumer Attitudes Towards Mobile Advertising in An Emerging Market, International, (Reviewer)
- (2023) Consumer Reaction to News On The Re-Introduction of Goods and Services Tax (Gst) On Social Media: An Analysis of Malaysian Facebook Comments, International, (Reviewer)
- (2023) The Antecedents and Impact of Digital Experience On Buyer Impulsiveness in Malaysian Paint Industry, University, (Internal Examiner)
- (2023) Unlocking The Drivers of Customer Switching Intentions in Boutique Gym: Service Quality, Instructor Attributes, Customer Variety Seeking, Engagement and Satisfaction, University, (Internal Examiner)
- (2023) The Determinants of Sustainable Consumption Behaviour and Purchase Intention of Pre-Loved Luxury Goods in Malaysia, University, (Internal Examiner)
- (2023) Are Service Robots Just a Gimmick? Understanding Customer Perception, Attitudes, and Satisfaction of Service Robot Restaurants., University, (Internal Examiner)
- (2022) Exploring The Social Interaction Among Tinder Users On Sexual Dating During McO, International, (Reviewer)
- (2022) Panel of Assessor for Full Accreditation Diploma in Applied Communication, Faculty of Applied Communication (Fac), Mmu Cyberjaya Campus, National, (External Assessor)
- (2021) Panel Evaluator Apel C for Master of Marketing (Mmkt), University, (Internal Evaluator)
- (2021) Exploring The Effects of Extrinsic Motivation On Travellers Travel Sharing Experiences Through Social Media in Indonesia for The 14th Asian Academy of Management International Virtual Conference 2021 (Aamc2021), International, (Reviewer)
- (2021) Evaluator of Umace International Conference 2021, International, (External Evaluator)
- (2021) Examiner of Mmkt Research Project: Ang Quan Yang (17202482), University, (Internal Examiner)
- (2021) Examiner of Mmkt Research Project: Linya Zeng (S2013562), University, (Internal Examiner)
- (2021) Examiner of Mmkt Research Project: Marion Alisha a/P Paul (17202000), University, (Internal Examiner)
- (2021) Examiner of Mmkt Research Project: Nur Amira Syazana Nordin (17201490), University, (Internal Examiner)
- (2021) Examiner of Mba Research Project: Amalnina Binti Zawawi (Cqd190028), University, (Internal Examiner)
- (2021) Fake or Fact? Undergraduates Ability to Detect Fake News On Social Media, National, (Reviewer)
- (2021) Interview Panel for Bachelor Program (Undergraduate) Academic Session 2021/2022, University, (Internal Assessor)
- (2021) The Influence of Time Availability, Happiness, and Weariness On Consumers Impulse Buying Tendency Amidst Covid-19 Partial Lockdown in Malaysia, National, (Reviewer)
- (2021) A Doctoral Thesis (Research Mode) : Hafizah Omar Zaki (Cha160029), University, (Internal Examiner)
Contribution to event
- (2022) Panel Taklimat Pengkhususan Bagi Pelajar Program Sarjana Muda Pentadbiran Perniagaan Kohort 2021/2022, University, (Panelist/Moderator)
- (2021) Judge for Smart 3.0 Online Competition, International, (Panelist/Moderator)
- (2021) Speaker On Digital Marketing for Mobility Program 2021, University, (Panelist/Moderator)
- (2021) Lecture On "Getting Your First 10 Customers" for Smart 3.0 Competition, International, (Course Facilitator)
- (2021) Speaker of Grey Oyster Mushroom: Functional Food for Health Webinar, University, (Panelist/Moderator)
Mentoring
- (2023) Advisor of UM Business Club (Umbc), University, (Mentor)
- (2021) Penyelia Jalinan Kasih, University, (Mentor)
SUPERVISION
Postgraduate Student
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(2024) Navigating The Intersection Of AI Technology And Customer Advocacy In The Malaysian Hotel Industry, AMMAR HASHED AHMED NASSER MABKHOT
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(2024) RESEARCH ON THE CONSTRUCTION OF SHORT VIDEO PLATFORM PRODUCT MARKETING SYSTEM BASED ON SOR MODEL, SUN XUEJIE
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(2024) Purchase Intention Towards Biobased Detergent Among Malaysian Consumers: A Study Using Stimulus-Organism-Response (SOR) Theory, KOK HAU PHOONG
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(2019) What Makes Malaysian Choose Electric Vehicles?: The Insight To The Adoption In Malaysia, Muhammad Shaheen Bin Abu
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(2019) THE IMPACT OF USER-GENERATED CONTENTS ON YOUTUBE TOWARDS PURCHASE INTENTION AMONGST MALAYSIANS, TAN HUI KIEN
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(2019) THE IMPACT OF SOCIAL MEDIA ADVERTISING FEATURES AMONGGENERATION Z TOWARDS PURCHASE INTENTION, KHAIRUNNISA BINTI BUJANG
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(2019) The Behavior of 'Sharenting': A Study Among Malaysian Parents on Social Media Platform, Muhammad Emeer Bin Nor Azhar
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(2019) THE ACCEPTANCE AMONG SME MANAGERS IN FOOD AND BEVERAGES INDUSTRY ON E-CRM IN KLANG VALLEY, MALAYSIA: AN EXTENDED UTAUT 2 MODEL, NOR ANISAH BINTI MHD NOH
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(2019) Factors influencing consumer purchase intention towards Smartwatch in Malaysia, Lim Suh Ing
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(2019) Entering a Cashless Society: Factors Affecting the Adoption of e-Wallets in Malaysia, Li Pan Feng
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(2019) CONSUMERS MOTIVATION ON USING E-COMMERCE WEBSITES TO BUY NATURAL PERSONAL CARE PRODUCTS, ILDAR USMANOV
Under Graduate Students
- (2021) Undergraduate Internship for Semester 2 2020/21
- (2021) Undergraduate Internship for Semester 1 2021/22
TEACHING
Master
- (2023) CQC7024 - Consumer Behaviour
- (2023) CQC7060 - Digital Marketing
- (2023) CQE7003 - Industry Engagement
- (2023) CQC7028 - Integrated Marketing Communications
- (2022) CQC7024 - Consumer Behaviour
- (2022) CQE7004 - Product Development & Innovation
- (2021) CQC7060 - Digital Marketing
- (2021) CQE7003 - Industry Engagement
- (2020) CQE7005 - Digital Media Marketing
- (2020) CQE7004 - Product Development & Innovation
- (2019) CQE7008 - Contemporary Themes in Marketing
- (2019) CQE7005 - Digital Media Marketing
- (2019) CVA8003 - Marketing Issues and Practices
- (2019) CQE7004 - Product Development & Innovation
- (2019) CQE7003 - Industry Engagement
Bachelor
- (2023) CIF2001 - Consumer Behaviour
- (2023) CIF2004 - Digital Marketing
- (2023) CIF2003 - Electronic Marketing
- (2023) GBC0005 - Understanding Consumer Psychology
- (2022) CIF2001 - Consumer Behaviour
- (2022) CIF2003 - Electronic Marketing
- (2022) CIF1001 - Principles of Marketing
- (2021) CIF2001 - Consumer Behaviour
- (2021) CIF2003 - Electronic Marketing
- (2021) GBC0005 - Understanding Consumer Psychology
- (2020) CIF2001 - Consumer Behaviour
- (2020) CIF2003 - Electronic Marketing
- (2019) CIF2001 - Consumer Behaviour
- (2019) CIF2003 - Electronic Marketing
- (2019) GIC2001 - Understanding Consumer
SOCIAL RESPONSIBILITY ACTIVITIES
- Unlock Potential: Discover Free Training Opportunities for Administrative Excellence [by C.B.E] - Modul 4: Message Design 101, (13 Aug 2024 - 13 Aug 2024) (University)
COURSE ATTENDED
Internal / External Course
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ICDL DIGITAL MARKETING MODULE, Faculty of Computer Science and Information Technology, UM (11 Feb 2020 - 12 Feb 2020)
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DIGITAL MARKETING: STRATEGIES, MODELS AND FRAMEWORKS, Online, National University of Singapore (20 May 2021 - 20 Jul 2021)
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DIGITAL MARKETING, Online (15 Nov 2022 - 17 Nov 2022)
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19TH BFM BRANDFEST 2024, Connexion Conference & Event Centre@The Vertical, Bangsar South City (03 Jul 2024 - 04 Jul 2024)
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EMERALD FOR BASIC TEACHING AND LEARNING, Universiti Malaya (26 Aug 2019 - 30 Aug 2019)
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WORKFORCE PERFORMANCE SKILLS, Microsoft Teams (04 Dec 2020 - 04 Dec 2020)
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TRANSFORM YOUR ASSESSMENTS: DESIGNING EFFECTIVE OPEN BOOK EXAMS FOR YOUR STUDENTS, Bangunan Azman Hashim UM dan Microsoft Teams (04 Apr 2023 - 04 Apr 2023)
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SUPERCHARGE YOUR CLASS WITH CHATGPT, Dalam Talian (19 May 2023 - 19 May 2023)
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HRD CORP TRAIN THE TRAINER CERTIFICATION PROGRAM, Universiti Malaya (27 May 2024 - 31 May 2024)