Curriculum Vitae
BIOGRAPHY
Dr Nor Hazlina Hashim (Lina) commenced her Doctor of Philosophy in year 2010 at the University of Wollongong (UOW), Australia. Earlier, Lina graduated Masters of Arts in Communication at Universiti Sains Malaysia (USM) in 2003 and Bachelors of Arts (in Public Relations) at Universiti of Techonologi MARA (UiTM) in 1997. Lina also has 4.5 years of working experience as Supply Management Analysts (SMA) at Intel Technology Sdn. Bhd., Penang (1997-2001) and was a senior lecturer for 8 years at School of Communication, USM, Penang (2010-2018). Lina has taught Message and Design, and Digital Marketing for Master in Integrated Marketing Communication (IMC) at USM@KL, Wisma Sejarah, K.Lumpur from 2013 until 2018. Lina went for her Industrial Training at McCann-Erickson (M) Sdn. Bhd. and exposed on advertising and copy writing. Her research interest is on websites and online studies especially Integrated Marketing Communication (IMC), Digital Marketing, and Product Development and Innovations.
AREAS OF EXPERTISE
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COMMUNICATIONSIntegrated Marketing Communication, Message & Design in Marketing, Digital Marketing, Human Communication
ACADEMIC QUALIFICATION
- PhD (Commerce)(2010), (Perdagangan)University of Wollongong, Australia
- MA (Communication)(2003), (Communication)Universiti Sains Malaysia (Usm)
- B.Mass Comm (Public Relations)(1997), (Mass Communication)Universiti Teknologi Mara (Uitm)
ADMINISTRATIVE DUTIES
- Committee Members13 Nov 2021 - 12 Nov 2023 (Department of Management & Marketing, Faculty of Business and Economics)
- Ahli Jawatankuasa Kerja (Taskforce) Bagi Pengakreditasian Program Doktor Falsafah (PhD)25 Jan 2021 - 24 Jan 2022 (Deputy Dean (Postgraduate) Office, Faculty of Business and Economics)
- Ahli Jawatankuasa (AJK) Pemasaran dan Penjenamaan29 Apr 2019 - 28 Apr 2020 (Department of Marketing, Faculty of Business & Accountancy)
AWARD AND STEWARDSHIP
- CERTIFICATE OF EXCELLENT SERVICEUniversity of Malaya, 2023 (University)
- Panel Hakim untuk University of Malaya Three Minute Thesis (UM3MT), Peringkat FakultiFakulti Perniagaan & Perakaunan, UM, 2019 (Ptj/ Faculty)
PUBLICATIONS
Article in Journal
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Zahuri, Afnan Ahmadi; Abdul Patah, Muhamad Fazly; Kamarulzaman, Yusniza; Hashim, Nor Hazlina; Thirumoorthi, Thinaranjeney; Wan Mohtar, Wan Hanna Melini; Mohd Hanafiah, Zarimah; Amir, Zulhelmi; Wan-Mohtar, Wan Abd Al Qadr Imad (2023). Decolourisation of Real Industrial and Synthetic Textile Dye Wastewater Using Activated Dolomite, WATER. 15(6). doi:10.3390/w15061172
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Chen C.F.-Y., Chan T.J., Hashim N.H. (2023). Factor Influencing Continuation Intention of Using Fintech from the Users Perspectives: Testing of Unified Theory of Acceptance and Use of Technology (UTAUT2), International Journal of Technology. 14(6), 1277-1287. doi:10.14716/ijtech.v14i6.6636
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Hashim N.H., Chan T.J., Li P. (2023). Factors affecting the adoption of e-wallets to enter cashless society: An integration approach, International Journal of Data and Network Science. 7(4), 1849-1860. doi:10.5267/j.ijdns.2023.7.007
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Hasim M.J.M., Mustafa H., Hashim N.H. (2023). Marital Communication during Conflict: A Study on Attachment Dimensions and Interaction Patterns, Jurnal Komunikasi: Malaysian Journal of Communication. 39(1), 53-72. doi:10.17576/JKMJC-2023-3901-04
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Kassim N.M., Mohamad W.N., Hashim N.H. (2023). The Effect of the COVID-19 Pandemic on the Mobile Messaging Application Among Millennials in Public Universities in Malaysia, International Journal of Enterprise Information Systems. 18(1). doi:10.4018/IJEIS.315806
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Ven E.P., Hashim N.H. (2023). Determinants of Contact Tracing Apps: An Adoption Study Using UTAUT Model, Jurnal Komunikasi: Malaysian Journal of Communication. 39(4), 559-574. doi:10.17576/JKMJC-2023-3904-30
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Chan T.J., Li Y., Hashim N.H., Ibrahim A.N.I. (2022). Online Promotional Communication Attributes and Company Competitiveness of a Malaysian Fast Fashion Clothing Company, International Journal of Technology. 13(6), 1344-1353. doi:10.14716/ijtech.v13i6.5955
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Hashim N.H., Kamarulzaman Y., Hasim M.J.M., Rahman N.A.A. (2021). Sharenting : A study of Malaysian parents use of social media platforms, SEARCH Journal of Media and Communication Research. 13(3), 125-140
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Normalini Md Kassim, Nor Hazlina Hashim, Jasmine Yeap Ai Leen, Saravanan Nathan Lurudusamy, T. Ramayah (2019). A Conceptual Paper of the Smart City and Smart Community. Eurasian Economic Perspectives, 11 (1), pp. 39-47. Access in https://doi.org/10.1007/978-3-030-18565-7_4. Springer, ISSN: 978-3-030-18564-0.
Chapter in Books
- Md Kassim, N., Hashim, N. H., Yeap, J. A., Lurudusamy, S. N., & Ramayah, T. (2023). Developing a Smart Community Index for Sustainability: A Case Study of Lundu, Malaysia. In I. Vasiliu-Feltes (Ed.), Impact of Digital Twins in Smart Cities Development (pp. 228-253). IGI Global. https://doi.org/10.4018/978-1-6684-3833-6.ch009
- Md Kassim, N., Hashim, N. H., Yeap, J. A., Lurudusamy, S. N., & Ramayah, T. (2023). Impact of Digital Twin on Smart Communities: Insights from the Putrajaya, Malaysia. In I. Vasiliu-Feltes (Ed.), Impact of Digital Twins in Smart Cities Development (pp. 254-275). IGI Global. https://doi.org/10.4018/978-1-6684-3833-6.ch010
- Hashim, N. H., Nor Azhar, M. E., Mohd Hasim, M. J., & Abdullah, Z. (2023). Is Sharenting Apart From Bullying?: A Perspective Among Parents Towards Their Social Media Activities. In G. Sar (Ed.), Handbook of Research on Bullying in Media and Beyond (pp. 100-115). IGI Global. https://doi.org/10.4018/978-1-6684-5426-8.ch007
Article in Proceeding
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Kassim, Normalini M. D.; Yeap, Jasmine Ai Leen; Nathan, Saravanan; Hashim, Nor Hazlina; Ramayah, T. (2019). A Conceptual Paper of the Smart City and Smart Community, EURASIAN ECONOMIC PERSPECTIVES. 11(1), 39-47. doi:10.1007/978-3-030-18565-7_4
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Chan, T.K., Lee, Y., Hashim, N.H. & Ibrahim, A.N.I (2022). Online Promotional Communication Attributes and Company Competitiveness: A Study of a Malaysian Fast Fashion Clothing Company [paper presentation]. International Conference on Communication, Language, Education and Social Sciences (CLESS 2022), Multimedia University, Cyberjaya, Malaysia.
Other Publications
- Hashim, N.H. (2023). Grey Oyster Mushroom Help you to lose weight?. Instagram. URL: https://www.instagram.com/reel/CyheeXtxhwo/?utm_source=ig_web_copy_link - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
- Hashim, N.H. (2023, Oct. 15). Mushrooms: The solution to our obesity epidemic?. Apa Khabar TV. URL: https://apakhabartv.com/2023/10/15/mushrooms-the-solution-to-our-obesity-epidemic/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
- Hashim, N.H. (2023, Oct. 3). Could mushrooms hold the key to solving the obesity epidemic?. Bebas News. URL: https://bebasnews.my/2023/10/03/could-mushrooms-hold-the-key-to-solving-the-obesity-epidemic/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
- Hashim, N.H. (2023, Sept. 30). Mushrooms key to solving obesity epidemic?. The New Straits Times. URL: https://www.nst.com.my/opinion/columnists/2023/09/961402/mushrooms-key-solving-obesity-epidemic - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
RESEARCH PROJECT
National
- 2020 - 2024, Others MOHE - Top 100 (IIRG)-FNWLocal Activities And Impact Of Biomass Use In Combustion Technology ( Co-Researcher)
- 2019 - 2023, Others MOHE - Top 100 (IIRG)-HWBCardiac Stem Cells Treatment: A Study Of Users? Acceptance And Market Potential ( Co-Researcher)
- 2019 - 2023, Others MOHE - Top 100 (IIRG)-HWBDietary Treatment Of Metabolic Syndrome: The Potential Of Mushrooms As Functional Foods Among Malaysian Consumers ( Principal Investigator(PI))
- 2020 - 2023, RU Geran - Fakulti ProgramDeveloping An Emotional Marketing Model For Family Takaful Agents In Malaysia ( Co-Researcher)
- 2020 - 2023, Others MOHE - Top 100 (IIRG)-IISSWater For Life: Determinants Of Public & Industry Acceptance Towards Dolomite-based Water Filter ( Co-Researcher)
- 2021 - 2023, Government AgencyA Holistic Approach On Socio-economic And Environment Impacts Of Cultivation Kratom In Malaysia ( Co-Researcher)
- 2019 - 2022, RU Geran - Fakulti ProgramThe Motives Of Sharenting- A Study Among Malaysian Parents In Social Media Platforms ( Principal Investigator(PI))
- 2021 - 2023, Others MOHE: Special Research GrantDevelopment of Sharenting Framework for Enhancing Government Cybersecurity Policies to Protect Children's Digital Privacy, Universiti Teknologi Mara (UITM) ( Co-Researcher)
- 2020 - 2023, Others MOHE: Geran RUI Eksesais USMA Proposed Future Internet Banking Security Model Towards IR4.0 Direction: Moderating by Perceived Effectiveness Biometrics Usage Implementation, Universiti Sains Malaysia (USM) ( Co-Researcher)
CONSULTANCY PROJECT
- Kajian Keberkesanan Program Pengajian Bahagian Pendidikan Tinggi Mara, MAJLIS AMANAH RAKYAT (MARA): BAHAGIAN PENDIDIKAN TINGGI (BPT), Consultant07 Feb 2023 - 07 Mar 2024 (National)
PAPER PRESENTED
PRESENTER
- Communicating Your Research & Developing Your Presentation Skills, Postgraduate Online Research Support Series (PORSS), School of Arts, USM (Penang) (University) (23 Oct 2020 - 23 Oct 2020)
- Effective Communication Skills, Course 'Effective Communication Skills' for FBA students, Faculty of Business and Accountancy (FBA). (Others) (06 Mar 2020 - 06 Mar 2020)
ACADEMIC/PROF. SERVICES
Evaluation
- (2024) External Assessor for Master of Business Administration Programme, Segi University, National, (External Assessor)
- (2023) The Paradoxical Effect of Advertising and Health Consciousness On Purchasing Behavior: Analyzing Frozen Convenience Foods Attributes, International, (Reviewer)
- (2022) Exploring The Social Interaction Among Tinder Users On Sexual Dating During McO, International, (Reviewer)
- (2022) Panel of Assessor for Full Accreditation Diploma in Applied Communication, Faculty of Applied Communication (Fac), Mmu Cyberjaya Campus, National, (External Assessor)
- (2021) Panel Evaluator Apel C for Master of Marketing (Mmkt), University, (Internal Evaluator)
- (2021) Exploring The Effects of Extrinsic Motivation On Travellers Travel Sharing Experiences Through Social Media in Indonesia for The 14th Asian Academy of Management International Virtual Conference 2021 (Aamc2021), International, (Reviewer)
- (2021) Evaluator of Umace International Conference 2021, International, (External Evaluator)
- (2021) Examiner of Mmkt Research Project: Ang Quan Yang (17202482), University, (Internal Examiner)
- (2021) Examiner of Mmkt Research Project: Linya Zeng (S2013562), University, (Internal Examiner)
- (2021) Examiner of Mmkt Research Project: Nur Amira Syazana Nordin (17201490), University, (Internal Examiner)
- (2021) Examiner of Mmkt Research Project: Marion Alisha a/P Paul (17202000), University, (Internal Examiner)
- (2021) Examiner of Mba Research Project: Amalnina Binti Zawawi (Cqd190028), University, (Internal Examiner)
- (2021) Fake or Fact? Undergraduates Ability to Detect Fake News On Social Media, National, (Reviewer)
- (2021) Interview Panel for Bachelor Program (Undergraduate) Academic Session 2021/2022, University, (Internal Assessor)
- (2021) The Influence of Time Availability, Happiness, and Weariness On Consumers Impulse Buying Tendency Amidst Covid-19 Partial Lockdown in Malaysia, National, (Reviewer)
- (2021) A Doctoral Thesis (Research Mode) : Hafizah Omar Zaki (Cha160029), University, (Internal Examiner)
Contribution to event
- (2022) Panel Taklimat Pengkhususan Bagi Pelajar Program Sarjana Muda Pentadbiran Perniagaan Kohort 2021/2022, University, (Panelist/Moderator)
- (2021) Judge for Smart 3.0 Online Competition, International, (Panelist/Moderator)
- (2021) Speaker On Digital Marketing for Mobility Program 2021, University, (Panelist/Moderator)
- (2021) Lecture On "Getting Your First 10 Customers" for Smart 3.0 Competition, International, (Course Facilitator)
- (2021) Speaker of Grey Oyster Mushroom: Functional Food for Health Webinar, University, (Panelist/Moderator)
Mentoring
- (2023) Advisor of UM Business Club (Umbc), University, (Mentor)
- (2021) Penyelia Jalinan Kasih, University, (Mentor)
SUPERVISION
Postgraduate Student
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(2023) The Effect of Social Media Influencer on Consumers’ Purchase Intention During Covid-19 Pandemic in Malaysia, AMMAR HASHED AHMED NASSER MABKHOT
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(2023) Purchase Intention Towards Biobased Detergent Among Malaysian Consumers: A Study Using Stimulus-Organism-Response (SOR) Theory, KOK HAU PHOONG
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(2022) The Influence of Chinese Community E-Commerce Towards FMCG’S Purchase Intention Using Stimulus-Organism-Response (S-O-R) Model, TAN QINLINGDA
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(2021) Research Proposal On The Impact Of Mobile Augmented Reality (MAR) On User Satisfaction Among Cosmetic Shoppers, SYAHIRA SHAMSHUL
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(2021) The Effects Of Digitalization In Customer Sales Process (Self Service Technology) In Malaysia Automotive Retail And Its Implications On Sales Service Agents, REUBEN CHIRNG CHERN HAN
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(2021) Factors influencing consumer purchase intention towards smartwatch in Malaysia, LIM SUH ING
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(2021) Determinants Of The Adoption Of Contact Tracing Apps Among Malaysians During Covid-19 Pandemic, PEI VEN E
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(2021) Role Of Social Media In Influencing Students To Apply To Universiti Malaya., MOHD ASAD AKHRAM BIN ABD RAZAK
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(2021) CONSUMER SUPPORT TOWARDS SUSTAINABILITY MARKETING IN ENERGY INDUSTRY, NUR NAZURAH BINTI MD SAID
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(2021) Determinants Of Buyer Behaviour Towards Live Streaming Shopping In Malaysia, HUI XIAN LEE
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(2021) Research Proposal On The Impact Of Mobile Augmented Reality (MAR) On User Satisfaction Among Cosmetic Shoppers, SYAHIRA SHAMSHUL
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(2021) Role Of Social Media In Influencing Students To Apply To Universiti Malaya., MOHD ASAD AKHRAM BIN ABD RAZAK
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(2020) FACTORS INFLUENCING CUSTOMERS? SOCIAL PARTICIPATION IN BRAND COMMUNITY OF GOLDEN SCREEN CINEMA (GSC) DURING COVID-19 PANDEMIC: APPLYING UGT AND IRRITATION TOWARDS PURCHASE INTENTION., CLARA RAJAN
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(2020) A STUDY OF THE ACCEPTANCE OF AN INNOVATIVE WATER FILTRATION TECHNOLOGY AMONG MALAYSIAN WATER INDUSTRY PLAYERS., NUR ASYILAH NABIHAH AZMAN
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(2020) Factors Influencing Consumers' Intention to Purchase Music Album and Merchandise Through Online Group Buying, LORNA ROSLEE
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(2020) Antecedents And Effects of Intention to Use Buy Now, Pay Later in Klang Valley, KA YIN TAN
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(2020) THE FACTORS AND PREFERENCES OF INFLUENCING CONSUMERS? PURCHASE INTENTIONS FOR GREY OYSTER MUSHROOM POWDER IN KLANG VALLEY, MALAYSIA., AMAR JAUHARI BIN ZAINUDDIN
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(2020) FACTORS INFLUENCING ONLINE DURIAN PURCHASING BEHAVIOUR AMONG ADULTS IN MALAYSIA: A QUANTITATIVE APPROACH, VOON YEE TONG
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(2020) USER BEHAVIOR FACTORS ON PAYING MOBILE ENTERTAINMENT APPS AMONG MALAYSIA CONSUMERS, TAY TICK SENG
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(2020) Factors influencing customers purchase decision-insight to the adoption of electric vehide (EV) in Malaysia, MUHAMMAD SHAHEEN BIN ABU
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(2020) A PERSPECTIVE FROM PERSONAL SHOPPER MARKET: THE FACTORS INFLUENCING CUSTOMER SATISFACTION AND LOYALTY, FARA WAHIDA BINTI SULAIMAN
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(2020) The impact of insta famous on purchase intention: consumer attitude mediator, SITI NURKHAIRUNNISA IRYANI BINTI MOHD NASIR
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(2019) What Makes Malaysian Choose Electric Vehicles?: The Insight To The Adoption In Malaysia, Muhammad Shaheen Bin Abu
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(2019) THE IMPACT OF USER-GENERATED CONTENTS ON YOUTUBE TOWARDS PURCHASE INTENTION AMONGST MALAYSIANS, TAN HUI KIEN
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(2019) THE IMPACT OF SOCIAL MEDIA ADVERTISING FEATURES AMONGGENERATION Z TOWARDS PURCHASE INTENTION, KHAIRUNNISA BINTI BUJANG
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(2019) The Behavior of 'Sharenting': A Study Among Malaysian Parents on Social Media Platform, Muhammad Emeer Bin Nor Azhar
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(2019) THE ACCEPTANCE AMONG SME MANAGERS IN FOOD AND BEVERAGES INDUSTRY ON E-CRM IN KLANG VALLEY, MALAYSIA: AN EXTENDED UTAUT 2 MODEL, NOR ANISAH BINTI MHD NOH
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(2019) Factors influencing consumer purchase intention towards Smartwatch in Malaysia, Lim Suh Ing
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(2019) Entering a Cashless Society: Factors Affecting the Adoption of e-Wallets in Malaysia, Li Pan Feng
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(2019) CONSUMERS MOTIVATION ON USING E-COMMERCE WEBSITES TO BUY NATURAL PERSONAL CARE PRODUCTS, ILDAR USMANOV
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(2019) CONSUMERS? MOTIVATION ON USING E-COMMERCE WEBSITES TO BUY NATURAL PERSONAL CARE PRODUCTS, ILDAR USMANOV
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(2019) THE BEHAVIOR OF `SHARENTING?: A STUDY AMONG MALAYSIAN PARENTS ON SOCIAL MEDIA PLATFORM, MUHAMMAD EMEER BIN NOR AZHAR
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(2019) ENTERING INTO A CASHLESS SOCIETY: FACTORS THAT AFFECTING CUSTOMERS? BEHAVIOURAL INTENTION TOWARDS E?WALLETS IN MALAYSIA, LI PAN FENG
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(2019) THE IMPACT OF USER-GENERATED CONTENTS (UGC) ON YOUTUBE TOWARDS PURCHASE INTENTION AMONGST MALAYSIANS., TAN HUI KIEN
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(2019) THE IMPACT OF SOCIAL MEDIA ADVERTISING FEATURES AMONG GENERATION Z TOWARDS PURCHASE INTENTION, KHAIRUNNISA BINTI BUJANG
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(2019) THE ACCEPTANCE AMONG SME IN FOOD AND BEVERAGES INDUSTRY ON E-CRM IN MALAYSIA: AN EXTENDED UTAUT 2 MODEL, NOR ANISAH BINTI MHD NOH
Under Graduate Students
- (2021) Undergraduate Internship for Semester 2 2020/21
- (2021) Undergraduate Internship for Semester 1 2021/22
TEACHING
Master
- (2023) CQC7028 - Integrated Marketing Communications
- (2023) CQE7003 - Industry Engagement
- (2023) CQC7060 - Digital Marketing
- (2023) CQC7024 - Consumer Behaviour
- (2022) CQC7024 - Consumer Behaviour
- (2022) CQE7004 - Product Development & Innovation
- (2021) CQC7060 - Digital Marketing
- (2021) CQE7003 - Industry Engagement
- (2020) CQE7004 - Product Development & Innovation
- (2020) CQE7005 - Digital Media Marketing
- (2019) CQE7005 - Digital Media Marketing
- (2019) CQE7004 - Product Development & Innovation
- (2019) CQE7008 - Contemporary Themes in Marketing
- (2019) CVA8003 - Marketing Issues and Practices
- (2019) CQE7003 - Industry Engagement
Bachelor
- (2023) CIF2004 - Digital Marketing
- (2023) CIF2003 - Electronic Marketing
- (2023) CIF2001 - Consumer Behaviour
- (2023) GBC0005 - Understanding Consumer Psychology
- (2022) CIF1001 - Principles of Marketing
- (2022) CIF2001 - Consumer Behaviour
- (2022) CIF2003 - Electronic Marketing
- (2021) CIF2001 - Consumer Behaviour
- (2021) CIF2003 - Electronic Marketing
- (2021) GBC0005 - Understanding Consumer Psychology
- (2020) CIF2001 - Consumer Behaviour
- (2020) CIF2003 - Electronic Marketing
- (2019) GIC2001 - Understanding Consumer
- (2019) CIF2003 - Electronic Marketing
- (2019) CIF2001 - Consumer Behaviour
COURSE ATTENDED
Internal / External Course
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ICDL DIGITAL MARKETING MODULE, Faculty of Computer Science and Information Technology, UM (11 Feb 2020 - 12 Feb 2020)
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DIGITAL MARKETING: STRATEGIES, MODELS AND FRAMEWORKS, Online, National University of Singapore (20 May 2021 - 20 Jul 2021)
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DIGITAL MARKETING, Online (15 Nov 2022 - 17 Nov 2022)
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EMERALD FOR BASIC TEACHING AND LEARNING, Universiti Malaya (26 Aug 2019 - 30 Aug 2019)
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WORKFORCE PERFORMANCE SKILLS, Microsoft Teams (04 Dec 2020 - 04 Dec 2020)
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TRANSFORM YOUR ASSESSMENTS: DESIGNING EFFECTIVE OPEN BOOK EXAMS FOR YOUR STUDENTS, Bangunan Azman Hashim UM dan Microsoft Teams (04 Apr 2023 - 04 Apr 2023)
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SUPERCHARGE YOUR CLASS WITH CHATGPT, Dalam Talian (19 May 2023 - 19 May 2023)