PERSONAL DETAIL


DR. NOR HAZLINA BINTI HASHIM

Senior Lecturer
Department of Marketing
Faculty of Business and Accountancy
 
  03-79673905
  03-79673810
  n_hashim@um.edu.my
 Department of Marketing, Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, W.Persekutuan Kuala Lumpur, Malaysia
 
Homepage
  https://scholar.google.com.my/citations?user=
ResearcherID Link
  http://www.researcherid.com/rid/F-1066-2012
Scopus ID Link
  http://www.scopus.com/authid/detail.url?authorId=56259114700

BIOGRAPHY


Dr Nor Hazlina Hashim (Lina) commenced her Doctor of Philosophy in year 2010 at University of Wollongong (UOW), Australia. Earlier, Lina graduated Masters of Arts in Communication at Universiti Sains Malaysia (USM) in 2003 and Bachelors of Arts (in Public Relations) at Universiti of Techonologi MARA (UiTM) in 1997. Lina also has 4.5 years of working experience as Supply Management Analysts (SMA) at Intel Technology Sdn. Bhd., Penang (1997-2001) and was a senior lecturer for 8 years at School of Communication, USM, Penang (2010-2018). Lina has taught Message and Design, and Digital Marketing for Master in Integrated Marketing Communication (IMC) at USM@KL, Wisma Sejarah, K.Lumpur from 2013 until 2018. Lina went for her Industrial Training at McCann-Erickson (M) Sdn. Bhd. and exposed on advertising and copy writing. Her research interest is on websites and online studies especially Integrated Marketing Communication (IMC), Digital Marketing, Product Development and Innovations and Q-Methodology.


ACADEMIC QUALIFICATION
(Qualification), (Institution).



SUPERVISION


POST GRADUATE STUDENT
(Name of Degree), (Name of Candidates), (Title of Thesis), (Academic Session)

Completed
  • Master Degree, Khairunnisa Binti Bujang, THE IMPACT OF SOCIAL MEDIA ADVERTISING FEATURES AMONGGENERATION Z TOWARDS PURCHASE INTENTION, 2019/2020
  • Master Degree, Nor Anisah Binti Mhd Noh, THE ACCEPTANCE AMONG SME MANAGERS IN FOOD AND BEVERAGES INDUSTRY ON E-CRM IN KLANG VALLEY, MALAYSIA: AN EXTENDED UTAUT 2 MODEL, 2019/2020
  • Master Degree, Tan Hui Kien, THE IMPACT OF USER-GENERATED CONTENTS ON YOUTUBE TOWARDS PURCHASE INTENTION AMONGST MALAYSIANS, 2019/2020
  • Master Degree, Ildar Usmanov, CONSUMERS MOTIVATION ON USING E-COMMERCE WEBSITES TO BUY NATURAL PERSONAL CARE PRODUCTS, 2019/2020
  • Master Degree, Li Pan Feng, Entering a Cashless Society: Factors Affecting the Adoption of e-Wallets in Malaysia, 2019/2020
  • Master Degree, Muhammad Emeer Bin Nor Azhar, The Behavior of 'Sharenting': A Study Among Malaysian Parents on Social Media Platform, 2019/2020

Ongoing
  • Doctoral Degree (PhD), Thavamani A/p Muniandy, -, 2019/2020
  • Master Degree, Muhammad Shaheen Bin Abu, What Makes Malaysian Choose Electric Vehicles?: The Insight To The Adoption In Malaysia, 2019/2020
  • Master Degree, Lim Suh Ing, Factors influencing consumer purchase intention towards Smartwatch in Malaysia, 2019/2020