Curriculum Vitae

DR. MOZARD BIN MOHTAR

Senior Lecturer
  • Department of Management & Marketing
    Faculty of Business and Economics
  • mozardt
  • +60379673901

BIOGRAPHY

Dr. Mozard Mohtar (PhD, Aston University) is an academic and consultant with focused expertise in brand management for services and retailing, psychometrics, and multivariate analyses. Based at Universiti Malaya Graduate School of Business, he combines academic knowledge with practical industry experience to support clients and students in navigating complex market dynamics and building effective brand strategies.

As an accredited HRD Corp Trainer, Dr. Mozard has collaborated with clients such as Infineon Technologies (Malaysia) Sdn. Bhd. and Panasonic Industrial Devices Malaysia Sdn. Bhd., providing tailored corporate training and consultation. His approach emphasizes data-driven insights, guiding businesses in refining brand positioning and improving customer engagement strategies.

Dr. Mozard’s work is rooted in making complex analytics accessible, turning insights into strategies that drive immediate improvements. Beyond research and consultancy, he is dedicated to mentorship and professional development, regularly participating in both academic and industry conferences, while collaborating with partners on emerging challenges. Dr. Mozard values bridging academic perspectives with industry needs to foster sustainable, meaningful brand growth.

AREAS OF EXPERTISE

  • RETAILING; SERVICES; TOURISM
    Services Marketing; Service Management; Retailing; Cultural Heritage and Destination Branding
  • ADVERTISING
    Advertising; Promotions ; Integrated Marketing Communications
  • SAMPLING AND SURVEY TECHNIQUES
    R; Jamovi; JASP; ADANCO; SmartPLS; LISREL; SPSS
  • EXPERIMENTAL DESIGN AND ANALYSIS
    Psychology and Social Psychology; Consumer Behavior
  • BRANDS MANAGEMENT
    Brand Equity; Brand Extension; Brand Evaluation; Brand Personality; Brand Image
  • PSYCHOMETRICS
    Classical Test Theory; Mokken Scale Analysis
  • MULTIVARIATE ANALYSIS
    R; Jamovi; JASP; ADANCO; SmartPLS; LISREL; SPSS; Covariance-based SEM; PLS-SEM; Composite Confirmatory Analysis; Latent Moderated SEM

ACADEMIC QUALIFICATION

  • PhD in Marketing, (Marketing)
    Aston University, Birmingham, UK
  • Master of Business Administration, (Marketing)
    Universiti Malaya (UM)
  • Bachelor of Journalism, (Journalism)
    University of Missouri, Columbia

ADMINISTRATIVE DUTIES

  • Taskforce - JKKF Committee for Master of Business Analytics
    24 May 2024 - 23 May 2026 (Department of Management & Marketing, Faculty of Business and Economics)
  • Taskforce, "Taskforce 4: Program Development and Competitiveness"
    04 Mar 2024 - 03 Mar 2026 (Dean Office, Faculty of Business and Economics)
  • Committee, "Working Committee for MBA Program Curriculum Review"
    01 Mar 2024 - 28 Feb 2026 (Deputy Dean (Postgraduate) Office, Faculty of Business and Economics)
  • Programme Coordinator, MBA / Euro-Asia MBA-MSc
    01 Oct 2023 - 30 Sep 2025 (Department of Management & Marketing, Faculty of Business and Economics)
  • Acting Deputy Head
    27 Jun 2023 - 26 Jun 2025 (University Malaya)
  • Liason Officer - Chartered Institute of Marketing, UK
    28 Jan 2022 - 27 Jan 2025 (Department of Management & Marketing, Faculty of Business and Economics)
  • Committee, Master of Marketing (MMkt) Programme Curriculum Review
    10 Dec 2021 - 09 Dec 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • Task Force Member
    10 Dec 2021 - 09 Dec 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • Committee, PhD Program Curriculum Review
    10 Dec 2021 - 09 Dec 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • Interview Panelist, UG Programmes 2024/2025
    10 Jun 2024 - 12 Jul 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • Exhibitor, 2024 Star Education Fair (IOI City Mall)
    04 May 2024 - 05 May 2024 (University Malaya)
  • UM Corporate Brand Management / Corporate Identity Manual
    01 Jun 2021 - 31 Dec 2023 (University Malaya)
  • FBA Quality Committee
    12 Oct 2020 - 11 Oct 2023 (Department of Marketing, Faculty of Business & Accountancy)
  • Interviewer, Interview Panel for UG SATU programme, Sem1, 2023/2024
    27 Sep 2023 - 27 Sep 2023 (Department of Management & Marketing, Faculty of Business and Economics)
  • Task Force Member
    07 Jun 2023 - 15 Jun 2023 (Department of Management & Marketing, Faculty of Business and Economics)
  • Task Force Member
    17 Jan 2023 - 17 Jan 2023 (Department of Management & Marketing, Faculty of Business and Economics)
  • Supervisor
    01 Jun 2022 - 31 Aug 2022 (Department of Management & Marketing, Faculty of Business and Economics)
  • Department Representative in Post-Graduate Board
    28 Jan 2020 - 08 Aug 2022 (Department of Marketing, Faculty of Business & Accountancy)
  • Task Force Member
    09 Jun 2022 - 13 Jun 2022 (Department of Management & Marketing, Faculty of Business and Economics)
  • Committee of MBA Program Curriculum Review
    22 Oct 2018 - 21 Oct 2021 (Department of Marketing, Faculty of Business & Accountancy)
  • Representative (Dept. of Marketing) in Postgraduate Committee
    23 Jan 2021 - 30 Jul 2021 (Department of Marketing, Faculty of Business & Accountancy)
  • Coordinator for Master of Marketing (MMkt) Programme
    04 May 2018 - 03 Apr 2021 (Department of Marketing, Faculty of Business & Accountancy)
  • Exhibitor, UM Virtual Open Day, Feb 27-28, 2021
    27 Feb 2021 - 28 Mar 2021 (University Malaya)
  • Supervisor for Industrial Training Sem 1, 2020 / 2021
    09 Nov 2020 - 09 Dec 2020 (Department of Marketing, Faculty of Business & Accountancy)
  • Faculty representative (MMkt Coordinator) - AACSB CIR Session 2020
    09 Nov 2020 - 10 Nov 2020 (University Malaya)
  • Supervisor for Social Engagement
    16 Oct 2017 - 15 Oct 2020 (Department of Marketing, Faculty of Business & Accountancy)
  • Supervisor for Industrial Training Sem 2, 2019/2020
    11 May 2020 - 30 Jun 2020 (Department of Marketing, Faculty of Business & Accountancy)
  • Supervisor for Industrial Training Sem 1, 2019/2020
    01 Nov 2019 - 13 Dec 2019 (Department of Marketing, Faculty of Business & Accountancy)
  • Department of Marketing Representative to the Post-Graduate Board
    06 Mar 2017 - 08 Aug 2019 (Department of Marketing, Faculty of Business & Accountancy)
  • Interviewer for MMkt Programme Sem 1 2019/2020
    02 Jul 2019 - 02 Jul 2019 (Department of Marketing, Faculty of Business & Accountancy)
  • Supervisor for Industrial Engagement Sem 2, 2018/19
    01 May 2019 - 30 Jun 2019 (Department of Marketing, Faculty of Business & Accountancy)
  • Interviewer for Undergraduate Programme Admission
    11 Jun 2019 - 14 Jun 2019 (Department of Marketing, Faculty of Business & Accountancy)
  • Supervisor for Industrial Training
    05 Feb 2018 - 02 Jul 2018 (Department of Marketing, Faculty of Business & Accountancy)
  • Interviewer for Undergraduate Programme Admission
    30 May 2018 - 02 Jun 2018 (Department of Marketing, Faculty of Business & Accountancy)
  • Exhibitor for Graduate School of Business in Brandfest 2018
    14 May 2018 - 14 May 2018 (National)
  • Committee (Coordinator) for Masters of Marketing
    05 Apr 2016 - 04 Apr 2018 (Department of Marketing, Faculty of Business & Accountancy)
  • Committee for UMCCED Curriculum Development
    17 May 2017 - 31 Dec 2017 (University Malaya)
  • PhD Internal Examiner
    26 Sep 2016 - 31 Dec 2017 (Department of Marketing, Faculty of Business & Accountancy)
  • Internal Auditor
    18 Apr 2016 - 09 Nov 2017 (Faculty of Business and Accountancy Dean's Office, Faculty of Business & Accountancy)
  • Supervisor for Industrial Training
    01 Feb 2017 - 30 Jun 2017 (Department of Marketing, Faculty of Business & Accountancy)
  • Speaker
    03 Mar 2017 - 03 Mar 2017 (Department of Marketing, Faculty of Business & Accountancy)
  • IPS Panel Candidature Defense
    30 May 2016 - 30 May 2016 (University Malaya)
  • Interviewer for the undergraduate programmes
    23 May 2016 - 27 May 2016 (University Malaya)

MEMBERSHIPS

  • MMKT CURRICULUM COMMITTEE, MEMBER
    2021 to 2024 (University)
  • BETA GAMMA SIGMA, MEMBER
    Since 2016 (International)
  • HEAD EXPERT ADVISOR - UM CORPORATE BRAND MANAGEMENT, MEMBER
    2021 to 2023 (University)
  • HEAD TASKFORCE - UMGSB PROFESSIONAL CERTIFICATION - CIM, MEMBER
    2021 to 2023 (University)
  • PANEL, UG INTERVIEW SESSION 2021/2022, MEMBER
    2021 to 2021 (University)
  • TASKFORCE 1.2 - PROFESSIONAL SERVICES AND CONSULTANCY, MEMBER
    2021 to 2021 (University)

AWARD AND STEWARDSHIP

  • Certified HRD Corp Trainer
    HRD Corp, 2024 (National)
  • EXCELLENCE SERVICE AWARD
    University of Malaya, 2023 (University)
  • CERTIFICATE OF EXCELLENT SERVICE
    University of Malaya, 2021 (University)

PUBLICATIONS

Article in Journal
WoS
  1. Ghazali, Ezlika M.; Mutum, Dilip S.; Nguyen, Bang; Hamzah, Zalfa Laili; Mohtar, Mozard (2024). Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model, ENTREPRENEURSHIP RESEARCH JOURNAL. . doi:10.1515/erj-2020-0426
  2. Shahab, Hamza; Mohtar, Mozard; Ghazali, Ezlika; Rauschnabel, Philipp A.; Geipel, Andrea (2023). Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?, INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION. . doi:10.1080/10447318.2022.2099399
  3. Shahab, M. H., Ghazali, E., & Mohtar, M. (2021). The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda. International Journal of Consumer Studies, 45(4), 664-689. doi: 10.1111/ijcs.12658
  4. Park, J., Musa, G., Moghavvemi, S., Thirumoorthi, T., Taha, A. Z., Mohtar, M., Sarker, M. M. (2019). Travel motivation among cross border tourists: Case study of Langkawi. Tourism Management Perspectives, 31, 63-71. doi:10.1016/j.tmp.2019.03.004
ESCI
  1. Ghazali, Ezlika; Mutum, Dilip; Waqas, Muhammad; Taha, Azni Zarina; Mohtar, Mozard (2022). Factors influencing the potential adoption of portable pork DNA detection device, JOURNAL OF ISLAMIC MARKETING. . doi:10.1108/JIMA-05-2022-0129
  2. Taha, Azni Zarina; Ahmad, Azizah; Mohtar, Mozard; Sulaiman, Ainin (2021). TRAVEL DURING COVID-19 IN MALAYSIA: THE EFFECTS OF COVID-19 RISK KNOWLEDGE, DESTINATION IMAGE AND VALUE, JATI-JOURNAL OF SOUTHEAST ASIAN STUDIES. 26(2), 92-114. doi:10.22452/jati.vol26no2.4
Scopus
  1. Shaharuddina S.S., Mohtar M., Taha A.Z., Husin H. (2024). A Stochastic Frontier Analysis of Cultural Influence and Comprehensive Power of Countries, Pakistan Journal of Life and Social Sciences. 22(1), 751-775. doi:10.57239/PJLSS-2024-22.1.00053
  2. Ghazali E., Mutum D., Waqas M., Taha A.Z., Mohtar M. (2023). Factors influencing the potential adoption of portable pork DNA detection device, Journal of Islamic Marketing. 14(10), 2575-2599. doi:10.1108/JIMA-05-2022-0129
  3. Shaharuddin S.S., Mohtar M., Taha A.Z., Husin H. (2023). A Panel Study on the Effects of Cultural Influence and Heritage on Cultural Exports, Pakistan Journal of Life and Social Sciences. 21(1), 499-514. doi:10.57239/PJLSS-2023-21.1.0037
  4. Mohtar M., Taha A.Z., Zakaria Z., Ramli S.Q., Sulaiman A. (2022). Muslim-friendly beauty and wellness framework and measurement, Cogent Social Sciences. 8(1). doi:10.1080/23311886.2022.2127247
  5. Shahab H., Ghazali E., Mohtar M. (2022). A Systematic Literature Review and Future Research Agenda for the Gratification Discrepancies Approach, Contemporary Management Research. 18(1), 1-33. doi:10.7903/cmr.21583
  6. Zaki H.O., Kamarulzaman Y., Mohtar M. (2021). Cognition and Emotion: Exploration on Consumers Response to Advertisement and Brand, Jurnal Pengurusan. 63. doi:10.17576/pengurusan-2021-63-05
  7. Mohtar, M., Taha, A. Z., Ghazali, E., & Radzi, M. M. (2020). Investigating repatronage intention in stores carrying halal products through store personalities. Journal of Islamic Marketing, 11(2), 432-448. doi: 10.1108/JIMA-09-2018-0171
  8. Mohtar, M., Rudd, J. M., Evanschitzky, H. (2019). Clarifying the brand personality construct in Malaysia. Journal of Consumer Marketing, 36(7), 869-884. doi: 10.1108/JCM-03-2018-2617
Others
  1. Shaharuddin, S. S., Taha, A. Z., Mohtarc, M., Prihatiningtias, Y. W., & Husin, H. (2024). The moderating effect of cultural influence on governance and the economy. Pakistan Journal of Life and Social Sciences (PJLSS), 22(1). https://doi.org/10.57239/PJLSS-2024-22.1.0059
  2. Zaki, H. O., Kamarulzaman, Y., & Mohtar, M. (2020). Humour advertising: a review and a bibliometrics citation analysis. Geografia-Malaysian Journal of Society and Space, 16(2).
  3. Zaki, H. O., Mohtar, M., & Kamarulzaman, Y. (2019). The impact of need for cognition, and sentimental humour on advertising and brand attitude: does need for affect influence the relationship. Asian Journal of Research in Business and Management, 1(1), 77-84.
  4. Zaki, H.O., Kamarulzaman, Y., & Mohtar, M. (2019). Does the need for cognition, need for affect and perceived humour influence consumers attitudes towards the advertised brands? International Journal of Management Studies, 26(2), 1-20.
  5. Taha, A. Z., Mohtar, M., & Thirumoorthi, T. (2019). Learned helplessness among visually impaired tourists and their sighted travel companions. TEAM Journal of Hospitality and Tourism, 14(1), 43-49.
Books
  1. Sulaiman, A., Muhamad, R., Jaafar, N. I., Taha, A. Z., Mohtar, M., & Moghavvemi, S. (2017). Muslim-friendly accommodations in Malaysia: Issues and challenges. Kuala Lumpur, MY: Equitable Society Research Cluster.
Chapter in Books
  1. Mohtar, M., & Taha, A. Z. (2024). From scraps to style: The art of Hermès’ upcycling journey with “Petit H.” In E. M. Ghazali & S. M. Dilip (Eds.), Marketing case studies in emerging markets: Contemporary multi-industry. Springer International PU
  2. Hussin, H., Sulaiman, A., Taha, A. Z., & Mohtar, M. (2022). COVID-19 pandemic and work from home (WFH): experiences among university staff. In M. R. Islam, S. K. Behera, & L. Naibaho (Eds.), Handbook of Research on Asian Perspectives of the Educational Impact of COVID-19 (pp. 117 137). IGI Global.
  3. Moghavvemi, S., Sulaiman, A., Taha, A., Sukor, M.E. A., Mustapha, M.Z., Mohtar, M., Jaafar, N.I., and Zakaria, S.B. (2021). Factors contributing to mosque tourism in Malaysia. In Md Shariff, N.N. et al. (Eds), Enhancing Halal Sustainability - Selected Papers from the 4th International Halal Conference 2019 (pp 77-86). Gateway East, Singapore: Springer.
  4. Mohtar, M., Taha, A.Z, & Sulaiman, A. (2020). Marketing. In M.N.M. Nor & N.M. Mustamil (Eds.), Islamic Perspectives on Business: Concepts and Applications of Islamic Values (pp. 159-172). Tanjong Malim, Perak: Penerbitan UPSI.
  5. Taha, A.Z, Sulaiman, A., & Mohtar, M. (2020). Accommodation. In M.N.M. Nor & N.M. Mustamil (Eds.), Islamic Perspectives on Business: Concepts and Applications of Islamic Values (pp. 127-158). Tanjong Malim, Perak: UPSI Press.
  6. Mohtar, M., & Thirumoorthi, T. (2019). Tourists Perception and Expectations for Gastronomy. In S.K. Dixit (Ed), The Routledge Handbook of Gastronomic Tourism. London: Routledge.
  7. Yahya, W.K., Che-Ha, N, & Mohtar, M. (2019). Corporate Social Responsibility and Learning Capabilities: Are They Relevant? in R. Muhamad & N.A.M. Salleh (Eds), Strategic Corporate Social Responsibilities in Malaysia, (pp. 103-120). Oxon: Routledge
  8. Taha, A.Z., Mohtar, M., Musa, G. And Thirumoorthi, T. (2016) Destination image and travel constraints: perspectives of disabled tourists and travel companions. In Ainin Sulaiman (Ed), Moving Towards an Equitable Society, pp. 139-160, Kuala Lumpur; University of Malaya Press.
Article in Proceeding
  1. Hussin, H., Permana, R. C. E., Pillai, S., Pradjoko, D., Abdurakhman, Sunarti, L., Lastika, N. F., Mohtar, M., Taha, A. Z., Santa Maria, S. F., Michelis, A. J., Michelis, A., & Michelis, L. (2024). Safeguard the extinct and preserving the remaining: Preservation and sustaining culture of Creole communities (Portugis) in Malaysia and Indonesia. Indonesia and Malaysia amid Regional and Global Challenges. 15th International Conference on Malaysian-Indonesian Studies (PAKMI), Universitas Indonesia, Depok.
  2. Ghazali, E.M., Mutum, D.S., Mohtar, M., and Mustafa, M. (2020). Does more volunteering lead to social entrepreneurship intention? A multi-group analysis of the influence of volunteerism experience. Paper presented in Nottingham University Business School (NUBS) Malaysia International Conference (NUBS iCON) 2020 Conference on Emerging Issues for Business and Economics in the 21st Century (9-10 Jan). p. 3.
  3. Mohtar, M., Ghazali, E. M., Taha, A. Z. & Mutum, D. S. (2019, November). Customer Re-patronage Intention in Stores Carrying Halal Products through Store Personalities. Poster session presented at the UM Halal Community Day 2019, University of Malaya, KL. DOI: 10.13140/RG.2.2.32522.82886
  4. Mohtar, M, Che Ha, N., & Hamzah, Z.L. (2016). Re-clarification of Corporate Character Scale (Davies et al., 2013) in Upscale Hotels. Paper presented at IBAICM 3rd International Conference in Marketing, Kuala Lumpur, Malaysia
Other Publications
  1. Mohtar, M. (2024, August 17). Think, feel, do effects in marketing. STAR BIZ7, 10. - Mass Media(Newspaper,Radio,Tv,Popular Magazine)

RESEARCH PROJECT

National
  1. 2023 - 2025, University Grant Research Program - Research Cluster
    WP3: Risk and Resiliency: Impacts of Climate and Environmental Changes on Mah Meri Community in Pulau Ketam, Selangor ( Co-Researcher)
  2. 2021 - 2024, Others MOHE - Top 100 (IIRG)-SAH
    Application Of Emerging Technologies As Educational Tourism To Promote Cultural And Natural Heritage Conservation ( Co-Researcher)
  3. 2019 - 2023, Others MOHE - Top 100 (IIRG)-IISS
    Aerospace Smes Strategic Roadmap Orientation And Supply Chain Ecosystem Readiness Towards Adoption Of I4.0 Technologies ( Co-Researcher)
  4. 2019 - 2022, Others MOHE - Top 100 (IIRG)-IISS
    Technological Adoption Of Ir4.0 Practices In Biogas Production ( Principal Investigator(PI))
  5. 2019 - 2022, Others MOHE - Top 100 (IIRG)-SAH
    Market Acceptance And Adoption Of Swine Dna Detection In The Halal Supply Chain ( Co-Researcher)
  6. 2017 - 2020, Geran Penyelidikan Universiti Malaya (UMRG Programme) - HNE (Humanities & Ethics)
    Uncovering The Drivers Of Social Entrepreneurial Intent Of Millenials ( Co-Researcher)
  7. 2016 - 2018, Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)
    Islamic Perspectives On Marketing: The Way Forward ( Principal Investigator(PI))
  8. 2017 - 2018, Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)
    Luxury Fashion Branding: A Consumer Perspective ( Co-Researcher)
  9. 2023 - 2024, Risiko Rasuah Dalam Sektor Pelancongan
    Exploring the corruption risk areas within the tourism industry in Malaysia from the perspectives of the stakeholders, Suruhanjaya Pencegahan Rasuah Malaysia (SPRM) ( Co-Researcher)
  10. 2021 - 2023, Fundamental Research Grant Scheme (FRGS)
    Pelan kelestarian ekonomi madrasah dan sekolah tahfiz berteraskan digital ( Consultant)
  11. 2019 - 2022, Others MOHE
    Optimisation of biogas production from palm oil mill effluent (POME) using IR4.0 for positioning as a higher value renewable energy (RE) resource in Malaysia ( Principal Investigator(PI))
  12. 2020 - 2022, Others MOHE
    Modelling and simulation of molecularly imprinted polypyrrole nanocomposites for the development of biosensors ( Consultant)
  13. 2018 - 2021, Others MOHE
    Advancing Malaysian automotive vendors by enabling efficient ecosystem and secured industry 4.0 adoption ( Consultant)
  14. 2019 - 2021, Geran Penyelidikan Universiti Malaya (UMRG)
    Interorganizational ambidexterity aerospace and automotive vendors adoption of I4.0 ( Consultant)
  15. 2019 - 2021, QSR Brands (M) Holding Berhad
    Halal supply chain: current practices and the adoption of IR4.0 technology ( Consultant)
  16. 2019 - 2021, QSR Brands (H) Malaysia Berhad
    Service employee image congruency with Halal fast food restaurant brand ( Principal Investigator(PI))
  17. 2019 - 2021, Geran Penyelidikan Universiti Malaya (UMRG)
    Market acceptance and adoption of swine DNA detection in the Halal supply chain ( Consultant)
  18. 2019 - 2020, Geran Penyelidikan Universiti Malaya (UMRG)
    Market acceptance of solar thermoelectric generator/storage device ( Principal Investigator(PI))
  19. 2019 - 2019, Islamic Tourism Research Grant 2019 (ITC-MOTAC)
    Brand personality congruency between UNESCO world heritage sites and mosques in Penang and Melaka ( Principal Investigator(PI))
  20. 2019 - 2019, Islamic Tourism Research Grant 2019 (ITC-MOTAC)
    Religiosity and spirituality in selecting Muslim friendly hotel category ( Consultant)
  21. 2011 - 2013, Geran Penyelidikan Universiti Malaya (UMRG)
    Accessibility readiness to host tourism for persons with disabilities ( Consultant)
International
  1. 2017 - 2017, Knowledge Transfer Programme (KTP)
    Cross border relationship in Asia ( Principal Investigator(PI))

CONSULTANCY PROJECT

  • Expert Trainer, "Experimental Methodology in Consumer Studies", INSAN, Faculty of Economics and Management, UKM, Project Leader/Lead Consultant
    24 Jul 2023 - 26 Jul 2023 (National)
  • Jemputan Sebagai Penceramah Bengkel Kajian Eksperimen (Pusat Kajian Insan) 24 & 26 Julai 2023, Pusat Kajian Insan, Fakulti Ekonomi dan Pengurusan, Universiti Kebangsaan Malaysia
    24 Jul 2023 - 26 Jul 2023 (National)
  • Module 6 Middle Management Developement Programme (Mmdp) 2023 for Panasonic Industrial Devices Malaysia Sdn Bhd - Cbe(Umgsb), Panasonic Industrial Devices Malaysia Sdn Bhd
    07 Oct 2023 - 07 Oct 2023 (National)
  • Mengkaji 'Viability' @ Daya Maju Institut Pengurusan Peladang (Ipp), Lembaga Pertubuhan Peladang
    01 Dec 2019 - 01 Dec 2020 (National)
  • Profiling Mosques With Tourism-Related Attractions Within The Tourism Corridors in Malaysia, Islamic Tourism Centre
    01 Dec 2017 - 01 Dec 2018 (National)
  • Study of The Readiness of Malaysian Accommodation Towards Shariah-Compliance, Islamic Tourism Centre, Ministry of Tourism and Culture
    01 Jun 2015 - 01 Jun 2016 (National)

PAPER PRESENTED

POSTER PRESENTER
  1. Brutal architecture and heritage buildings for destination branding in Malaysia: a case study of selected buildings in Universiti Malaya, Malaysia-Brunei Forum 2023 - Resilience and transformation navigating contemporary challenges in Southeast Asia (https://umevent.um.edu.my/mbf2023), Faculty of Social Science, Universiti Malaya (International) (13 Dec 2023 - 14 Dec 2023)
  2. Conservation and preservation of botanical gardens towards enhancing educational tourism in Malaysia: a study of Rimba Ilmu, Universiti Malaya, Malaysia-Brunei Forum 2023 - Resilience and transformation navigating contemporary challenges in Southeast Asia (https://umevent.um.edu.my/mbf2023), Faculty of Social Science, Universiti Malaya (International) (13 Dec 2023 - 14 Dec 2023)
  3. Exploring and experiencing the hybrid cultural heritage as tourism product along the Straits of Melaka: selected study of Baba Nyonya of Malaysia and Baba Yaya of Thailand, Malaysia-Brunei Forum 2023 - Resilience and transformation navigating contemporary challenges in Southeast Asia (https://umevent.um.edu.my/mbf2023), Faculty of Social Science, Universiti Malaya (International) (13 Dec 2023 - 14 Dec 2023)
  4. Mohtar, M., Ghazali, E. M., Taha, A. Z. & Mutum, D. S. (2019, November). Customer Re-patronage Intention in Stores Carrying Halal Products through Store Personalities., UM Halal Community Day 2019, University of Malaya, UMHRC (National) (02 Dec 2019 - 02 Dec 2019)
PRESENTER
  1. Does more volunteering lead to social entrepreneurship intention? A multi-group analysis of the influence of volunteerism experience., Nottingham University Business School (NUBS) Malaysia International Conference (NUBS iCON) 2020 Conference on Emerging Issues for Business and Economics in the 21st Century (10 Jan 2020)
  2. Determinants of Life and Job Satisfaction of Cross-Border Employees in Langkawi, The Second Symposium of International Research Network on Sustainable Regional Development Strategies in Asia, Pusan National University, Hosei university & University of Malaya (International) (14 Aug 2017 - 14 Aug 2017)
  3. Re-Clarification of Corporate Character Scale (Davies et al., 2003) in Upscale Hotels, IBAICM 2016 Bottom of Pyramid: Emerging Markets, 3rd International Conference on Marketing, Dec 19-20, University of Malaya, Institute of Business Administration, Karachi (International) (19 Dec 2016 - 20 Dec 2016)
OTHERS
  1. Building sustainable responses to advertising and branding through consumers cognition and emotion, 4th International Conference of Marketing, Strategy & Policy, 10-11th Dec 2020, Newcastle University Business School (International) (10 Dec 2020 - 11 Dec 2020)
  2. Travel Motivation Among Cross Border Tourists In The Case of Langkawi, Business Administration National & International Conference (BANIC)At: Ubon Ratchathani, Thailand, BANIC (International) (19 Dec 2017 - 19 Dec 2017)
  3. Brand personality dimensions and traits in Malaysia, 47th Academy of Marketing Conference, 7-10 July. 2013, Academy of Marketing Conference (International) (08 Jul 2013 - 11 Jul 2013)

ACADEMIC/PROF. SERVICES

Evaluation
  1. (2024) Internal Examiner, Thesis "Examining Factors Influencing Adults' Purchase Intention of New Energy Vehicles in Kuala Lumpur: An Integration of Tam and Tpb Models", University, (Internal Examiner)
  2. (2024) Internal Examiner, Thesis "Exploring Values, Beliefs, and Norms Influencing Consumer Boycott", University, (Internal Examiner)
  3. (2024) External Examiner, Thesis "Purchasing Behaviour of Organic Food in Malaysia", National, (Reviewer)
  4. (2024) Internal Examiner, Thesis "The Impact of Influencers On Purchase Intention in Social Media: a Case Study of Influencers Targeting Chinese Consumers Aged 19-29 On Tiktok", University, (Internal Examiner)
  5. (2024) Internal Examiner, Thesis "Examining Factors Influencing Purchase Decisions Among Malaysian University Students: a Case of Universiti Malaya", University, (Internal Examiner)
  6. (2024) Internal Examiner, Thesis "Navigating The Intersection of Ai Technology and Customer Advocacy in The Malaysian Hotel Industry", University, (Internal Examiner)
  7. (2024) Reviewer, "The Service Recovery Actions: Case of Private Hospital Customers in Thailand", University, (Reviewer)
  8. (2024) Internal Examiner, Thesis "Continuance Intention to Use Stock Trading Apps Under Prue Online Brokers in Hong Kong: Integrating Privacy Calculus Theory, Utaut, and Flow Theory", University, (Internal Examiner)
  9. (2024) Internal Examiner, Thesis "The Effects of Social Media Marketing Activity and Service Quality Toward Consumer Responses: a Perspective of Customer Experience", University, (Internal Examiner)
  10. (2024) Internal Examiner, Thesis "Exploring The Impact of Technology Affordances of Augmented Reality (Ar) On Purchase Intention Through Involvement", University, (Internal Examiner)
  11. (2024) Internal Examiner, Thesis "How Ai Enhancing Customer Experience in Digital Marketing", University, (Internal Examiner)
  12. (2024) External Examiner, Thesis "Personal Branding and Profession Among Young Influencers of Medan, Indonesia", University, (External Examiner)
  13. (2024) External Assessor, Bachelor of Arts(Honours) Marketing, First City University College, National, (External Assessor)
  14. (2023) External Examiner, Thesis "The Influence of Physical Environment, Perceived Emotional Value, Guest Satisfaction, and Price Fairness On Airbnb Revisit Intention in Malaysia", National, (External Examiner)
  15. (2023) External Examiner, Thesis " The Influence of Physical Environment, Perceived Emotional Value, Guest Satisfaction and Price Fairness On Airbnb Revisit Intention in Malaysia", National, (External Examiner)
  16. (2023) Reviewer, "Influence Service Quality, Location, and Store Atmosphere to Customer Loyalty Through Customer Satisfaction At Indomaret Point", International, (Reviewer)
  17. (2023) Internal Examiner, Thesis "An Examination of Drivers of Social Media Engagement, Stadium Environment, and Its Impact On Attendance Revisit Intention: a Motogp Sports in Indonesia", University, (Internal Examiner)
  18. (2023) Internal Examiner, Thesis "The Antecedents of Livestreaming Impulsive Purchases Among Malaysians", University, (Internal Examiner)
  19. (2023) Internal Examiner, Thesis "Ar Retail Experiences: Unraveling Experiential Hierarchy and Sequential Mediation in Wanna Kicks App Usage", University, (Internal Examiner)
  20. (2023) Internal Examiner, Thesis "Determinants of Continuance Intention to Use Chatgpt", University, (Internal Examiner)
  21. (2023) Internal Examiner, Thesis "Livestream Commerce: Examining Consumption Values, Streamer Traits, Platform Aspects, and Product Significance", University, (Internal Examiner)
  22. (2023) Internal Examiner, Thesis "Impact of Perceived Value,E-Service Quality,and Consumer Trust On Continuous Usage of Maybank2u Online Banking Service, a Post Pandemic Study", University, (Internal Examiner)
  23. (2023) Internal Examiner, Thesis "a Tale of The Froth: Determining The Impact of Brand Equity Dimensions On Repurchase Intention of Beer Consumers in Malaysia", University, (Internal Examiner)
  24. (2023) External Examiner, Advergames Framework, National, (External Examiner)
  25. (2023) Internal Assessor, Thesis "The Effects of Country-of-Origin Image On Brand Equity in Malaysia", University, (Reviewer)
  26. (2023) Internal Examiner, "The Antecedents and Outcome Study of Prosumers' Energy Conserving Behaviours in Malaysia With Dwimoderators Among Net Energy Metering (Nem) User: Industrial and Commercial Perspective", University, (Internal Examiner)
  27. (2023) Internal Examiner, Thesis "Multiple Sequential Mediation of Livestream Shopping: An Sor Model", University, (Internal Examiner)
  28. (2023) Internal Examiner, Thesis "Sustainability of Palm Oil Biomass Renewable Energy: a Qualitative Approach from Industries Perspectives", University, (Internal Examiner)
  29. (2023) Internal Examiner, Thesis "Exploring The Impact of Consumer Brand Engagement On Brand Awareness/Association, and Usage Intent: a Study of Alipay Using Ar-Enabled Fortune Cards", University, (Internal Examiner)
  30. (2022) External Examiner, Business Plan "Business Plan for a New Star-Up: Evision Oversea Education Co., Ltd." - Nottingham University Business School, Malaysia, National, (External Examiner)
  31. (2022) Internal Assessor, Thesis "Factors Influencing Prosumers Energy Conserving Behaviours On Net Energy Metering (Nem) Adoption Towards Sustainable Consumption and Production of Energy in Malaysia With Dual Moderators, University, (Internal Assessor)
  32. (2022) Internal Assessor, Thesis "Investigating Brand Hate: Its Drivers and Consequences", University, (Internal Assessor)
  33. (2022) Internal Assessor, Thesis "The Factors Influencing Intention to Adopt Renewable Energy Technology in Malaysia Small and Medium Enterprises (Smes), University, (Internal Assessor)
  34. (2021) Internal Assessor, Thesis "Investigating Brand Hate: Its Drivers and Consequences", University, (Internal Assessor)
  35. (2021) Internal Examiner - Thesis "Fomo and Impulse Buying in Fashion", University, (Internal Examiner)
  36. (2021) Internal Examiner, Thesis "Factors Influence Consumers' Repurchase Intention in Live Streaming E-Store", University, (Internal Examiner)
  37. (2021) External Examiner - Phd, Zeng Yizhou (110041505), National, (External Examiner)
  38. (2021) Internal Assessor, Thesis "The Antecedents of Place Attachment in The Context of Religious Tourism in Indonesia", University, (Internal Assessor)
  39. (2021) External Examiner for doctoral candidate Zeng Yizhou (110041505), Centre of Postgraduate Studies and Professional Development, Limkokwing University of Creative Technology , (External Examiner)
  40. (2020) Reviewer for a manuscript submission in Asian Journal of Business and Accounting, (Reviewer)
  41. (2020) External Examiner, Nadiah Khalil MBA Business Plan Presentation, University of Nottingham (Malaysia) - 22 Dec 2020 , (External Examiner)
  42. (2020) External Examiner for doctoral candidate Wan Ahmad Nasroun Wan Salman, Faculty of Hotel and Tourism Management, UiTM , (External Examiner)
  43. (2019) Internal examiner for doctoral thesis T Corrinne Lee Mei Jyin CHA110012, (Internal Examiner)
  44. (2019) Reviewing a manuscript submission in The Bottom Line journal , (Examiner)
  45. (2019) Reviewing a manuscript submission in Malaysian Journal of Media Studies , (Examiner)
  46. (2019) Reviewing a manuscript submission in Asian Journal of Business and Accounting , (Examiner)
  47. (2018) Reviewing a manuscript submission in TEAM Journal of Hospitality and Tourism, Vol. 15, Issue 1, 2018 , (Reviewer)
  48. (2017) Programme committee (Social Media) for Pacific Asia Conference of Information Systems (PACIS) 2017, at Langkawi, Malaysia., (Advisory Committee)
  49. (2017) Reviewing a manuscript submission in Asian Journal of Business and Accounting, (Reviewer)
  50. (2017) Internal examiner for doctoral thesis Azura Hanim bin Hashim CHA080021, (Internal Examiner)
  51. (2016) Reviewing a conference paper for Taylor's University Centre for Research and Development, (Reviewer)
  52. (2016) Reviewing a paper for UM's Asian Journal of Business and Accountancy, (Reviewer)
  53. (2016) Reviewing a manuscript submission in Asian Journal of Business and Accounting, (Reviewer)
Contribution to external organisation
  1. (2024) Research Collaborator, "Sustainable Social Innovation for Aging Population as Key to Sustainable Tourism", International, (Resource Person)
  2. (2023) Guest Lecture, "Marketing and Systematic Literature Review", International, (Resource Person)
  3. (2022) Facilitator, Middle Managament Development Programme (Mmdp) 2022, National, (Expert Advisor)
  4. (2022) Participant - Umgsb Amba Reaccreditation, International, (Resource Person)
  5. (2022) Expert Advisor - Mampu's Mygovuc 2.0 Users' Satisfaction Survey, National, (Expert Advisor)
  6. (2020) MoU with Ramly Food Processing Sdn Bhd - Aug 6, 2020, Ramly Food Processing Sdn. Bhd., National
  7. (2019) International Greentech & Eco Products Exhibition & Conference Malaysia, 11th Oct, 2019, IGEM Malaysia, National
  8. (2019) Aston Alumni Motivation Talk on 26th April 2019, Aston University Alumni , International
  9. (2019) Hayes (2019) PROCESS V3.1 Macro Workshop: Regression, Moderation and Mediation Analysis and Its Interpretation & SPSS with syntax, UMGSB - Research and Development Unit
  10. (2019) Advanced SPSS & Hayes PROCESS workshops, Narxoz University, Kazakhstan (CBE Summer Programme)
  11. (2018) In-House Training for Panasonic Middle Management Development Programme (MMDP) , Panasonic, Malaysia
  12. (2018) Hayes (2018) PROCESS v3.1 Workshop: Moderation, Mediation and Its Interpretation, UMGSB - Research & Development Unit
  13. (2016) Research (Special Grant Scheme) - Customer Brand Relationship in Malaysia Higher Learning Institution: A Comparative Analysis between Private and Public University, UNIMAS, National
Contribution to event
  1. (2024) Participant, Esg and Brand Forum 2024 Kuala Lumpur, International, (Participant)
  2. (2024) Segmenting Market and Creating Strong Brand, University, (Course Facilitator)
  3. (2021) Moderator - P2a Virtual Mobility in Cross-Cultural Management (Webinar - Dec 7, 2021), International, (Panelist/Moderator)
Mentoring
  1. (2022) Expert Speaker - Brand Message and Personality from Malaysian Perspective, International, (Mentor)

SUPERVISION

Postgraduate Student
PhD/ Doctoral
  1. (2024) Marketing Through The Millennia： Examine The Effects Of Virtual Influencer And Post Content Characteristics On Attitude And Customer Engagement With The Destination​, BIQIANG SUN
  2. (2024) THE NEXUS BETWEEN BIG FIVE PERSONALITY TRAITS AND EMPLOYEE ATTITUDES TOWARDS ARTIFICIAL INTELLIGENCE: IMPACT ON SHAREHOLDER VALUE, FONG YEE JEA
  3. (2024) THE IMPACT OF THE 'FREE-PALESTINIAN' AND 'STOP WAR ON GAZA' MOVEMENTS ON CONSUMER BUYING ATTITUDES IN MALAYSIA AND THE PIVOTAL ROLE OF SOCIAL MEDIA., BALQIS BAMADHAJ BINTI OTHMAN
  4. (2024) PROMOTING SUSTAINABLE TOURISM THROUGH CORPORATE RESPONSIBILITY: A STUDY OF EVENT MANAGEMENT PRACTICES IN MALAYSIA, NUR SYAFIQAH BINTI ABD GHANI
  5. (2024) BRANDING IMPACTS ON PURCHASING BEHAVIOR AMONG CONSUMERS USING SOCIAL MEDIA MARKETING, JIARONG ZENG
  6. (2024) Drivers of Online Brand Advocacy in Higher Education Institutions of Malaysia: A Focus on International Student Segment ​, WANG DAPENG
  7. (2024) RESEARCH ON THE CONSTRUCTION OF SHORT VIDEO PLATFORM PRODUCT MARKETING SYSTEM BASED ON SOR MODEL, SUN XUEJIE
  8. (2023) Research on the Internal Mechanisms Underlying Consumers’ Impulsive Purchase Behaviour in Online Consumption Contexts, Yingfei Sun
  9. (2022) An Impact of Multi Sensory Virtual Reality on Deutsches Museum Visitors Pleasant Experience towards Reuse and Purchase Intention, MUHAMMAD HAMZA SHAHAB
  10. (2020) THE IMPACT OF ONLINE HUMOUR ADVERTISING ON PURCHASE MOTIVATION: MODERATING ROLE OF CONSUMER PERCEPTIONS, HAFIZAH BINTI OMAR ZAKI
  11. (2019) THE IMPACT OF ONLINE HUMOUR ADVERTISING ON PURCHASE MOTIVATION: MODERATING ROLE OF CONSUMER PERCEPTIONS, HAFIZAH OMAR ZAKI
  12. (2019) Contribution of Culture Towards Consumers? Recycling Behaviour : A Study of Craft of Nakshi Kantha, ANINDYA CHAKRABORTY
  13. (2018) The Impact of Destination Image and Telepresence on Intention to Visit in Tourism Marketing : An Elaboration Likelihood Perspective, MUHAMMAD HAMZA SHAHAB
Master
  1. (2024) THE POTENTIAL OF SEAGRAPE TOWARDS INCOME IMPROVEMENT AMONG THE ABORIGINE COMMUNITY MAH MERI IN KETAM ISLAND, SELANGOR., ENGKU AISYAH NASUHA BINTI ENGKU FARIS
  2. (2024) What Will Drive Household Adoption Of Smart Lighting? Insights From Consumer AcceptanceStudy In Malaysia., HOCK HOE TAN
  3. (2024) Investigating Consumer Purchase Intentions In Online Social Media Marketing, MENGJIE ZHANG
  4. (2023) The Role of Augmented Reality In Enhancing Museum Experiences And Visit Intentions, HONG JIAXIN
  5. (2023) The Impact Of Digital Marketing On Consumers: The Impact Of Personalized Marketing On The Douyin Platform On Improving Consumer Purchase Intentions And Consumer Preferences, JI WANYANG
  6. (2023) Social Media-Based Hotel Brand Marketing Strategy in China: Enhancing Brand Awareness and Promoting Products and Services, XIANYUAN FU
  7. (2023) Why Buy Green? Factors Affecting Green Behavioral Intentions Through Green Self-Identity, SIWEN DUAN
  8. (2023) Case Study of Behavioural Intention of Urban Rail Transit in Klang Valley, Malaysia: Post Pandemic Analysis, HOO ZI WEI
  9. (2023) Factors Influencing Purchase Intention of High-rise Residential Properties in Klang Valley, LIM LAY HOON
  10. (2022) Social Media Utilization And Effectiveness In B2b Marketing Of It Industry In Malaysia, Low Seng Hwa
  11. (2022) Tourist Perceptions, Destination Image, And Intention To Visit Unesco World Heritage Sites In Malaysia, LIYANA NADHIRAH BINTI RAMLI
  12. (2022) Factors That Influence Purchase Intention Of Clothing Products Among Gen Z On Instagram Stores, NG YUQIN
  13. (2022) Social comparison in luxury brand purchase among millennials in Malaysia, LIU KUNG PENG
  14. (2022) A Study Of Consumer Intention Of Buy-Now-Pay Later (Bnpl) In Malaysia, Lai See Loke
  15. (2022) A Quantitative Study of Factors Influencing Consumer Behavior Towards Investment in Touch N Go: Go+ Fund in Klang Valley Post Covid-19 Pandemic, ONG KAI SHENG
  16. (2021) Factors that Influence Consumer Intention in S-Commerce, Ying Pei
  17. (2021) Promoting Food Enterprises On Instagram: Factors Influencing Electronic Word Of, Muchammad Agus Salim
  18. (2021) Social Media Influencer: The Mediating Effects of Trust, Familiarity, Information Seeking, and Social Presence, Eon Jiet Chang
  19. (2021) Influencer?s Post On Social Media: How Para- social Interaction And Fear Of Missing Out Impact Followers' Attitude And Purchase Intention, Kexu Chen
  20. (2021) REPAIR & RESTORATION MUSICAL INSTRUMENT; SME BUSINESS OPPORTUNITIES IN MALAYSIA, MOHD IQBAL BIN MOHD HISHAM
  21. (2021) Consumers Perception, Attitude and Intention to Use Car-Sharing Service in Malaysia, MOHD ARIFF BIN ZAINAL ABIDIN
  22. (2021) ?I DON?T LIKE ADS?: Factors Influencing AD, SIM PEK HUA, JOANNE
  23. (2020) Mediating effects of satisfaction and affective-based inertia on smartphone brand loyalty, Lin Chen
  24. (2020) Consumer's decision making styles and perception towards co-branding fashion, Ma Qiaoxin (Joyce)
  25. (2020) ASSESSMENT OF FACTORS INFLUENCING CONSUMERS' PURCHASE INTENTION TOWARDS RENEWABLE ENERGY IN MALAYSIA, SIA BANG WEN
  26. (2020) Social Media Advertisement Factors: Their Impact on Purchase Intention and Actual Behaviour in Malaysia, POONG KOK HEE
  27. (2020) Multiple factors influence consumer buying preference towards mobile phone brands, LIN CHEN
  28. (2020) A CO-BRANDING STUDY AND IMPACT ON BRAND PERSONALITY: EMOTIONAL ATTACHMENT AND, TAN LAY TENG
  29. (2020) The Influence of Halal Logo Stamping Towards Purchase Intention Among Muslim and Non-Muslim Consumers in Malaysia: Brand Attitude and Word of Mouth (WOM) as a Mediator, ABDUL HAKIM BIN ABDUL GHANI
  30. (2019) Traits Personality and Maturity n Relation t Performance in Military Organization, ANDY HERMAN BIN RAHIMI
  31. (2019) Factors influencing consumer preference between local and international cosmetic brands in Malaysia, SITI JAINIBAH BINTI SHUIB
  32. (2019) Factors influencing consumer buying behaviour in Malaysia a case study of the duck group, EMIRA ADRINA BINTI BADRUL HISHAM
  33. (2019) The Effects of Viral Video Advertising by Influencers Towards Customers Intention to Purchase Impulsively in Malaysia, ADELINE LIM GEOK MEI
  34. (2018) Understanding the mediation effect of self-construal, self-consciousness between materialism and luxury brand evaluation, LI PEIYU
  35. (2018) The influence of personality and self-esteem on the job performance in military organisation, MEJAR ANDY HERMAN RAHIMI
  36. (2018) The influence of emotional contagion on Hari Raya TV commercials, MUHAMAD FAIZAL ZULKIFLI
  37. (2018) The effects of viral video advertising and influencer marketing's persuasive message towards consumers' intention to purchase in Malaysia, ADELINE LIM GEOK MEI
  38. (2018) Factors influencing consumer preference between local and international cosmetic brands brands in Malaysia, SITI JAINIBAH SHUIB
  39. (2018) Factors influencing consumer buying behavior in Malaysia: a case study of Muslimah fashion, EMIRA ADRINA BADRUL HISHAM
  40. (2018) Fitness club membership initial involvement and sustained participation in Klang Valley, KOH TECK WAI
  41. (2018) Consumers attitude towards purchase of counterfeit fashion products in Malaysia, LEE HENG YIE
  42. (2018) Should Hari Raya advertisements change its execution style in the future, MUHAMAD FAIZAL BIN ZULKIFLI
  43. (2018) A study of the cosmetic purchase in Malaysia - generation, PEIYU LI
  44. (2017) Service quality in the army catering service, MEJAR SHAMSOL NIZAM MOHAMAD KASIM
  45. (2017) Factors influencing purchase intention of organic products: a case study for organic product market in Malaysia, NG WAI PIN
  46. (2017) Consumer attitude towards purchase of counterfeit luxury goods in Malaysia, LEE HENG YIE
  47. (2016) The influence of retail equity attributes on halal products evaluation, MARDIANA MD RADZI
  48. (2016) Study on The Effect of Social Media on Brand Equity of Football Club, SASINDRAN A/L CHELLIAH
  49. (2016) Hotel Industry : Service Brand Extension in Malaysia, NORHIDAYAH ZAILA BINTI ZAHARI
  50. (2016) Factors influencing job attitude amongst support platoon personnel in 10th Malaysian Infantry Parachute Brigade, MEJAR ARIEF RAHMAN HAKIM MOHD ALI
  51. (2016) Factors Affecting Service Brand Equity of Banks in Malaysia : The Mediating Effect f Social Influence, NUR SYAMIMI BINTI ZULKIFLI
  52. (2016) Exploring gender effects in self-consciousness on the evaluation of advertisement appeals and brand evaluations, JOVINA TAN SIEW CHING
  53. (2016) A study on the impact of store atmospheric and experience on consumer attitude and re-patronage, WONG ENG YEW
  54. (2016) Halal Product Evaluation, MARDIANA BINTI MD RADZI
  55. (2016) Study on The Effect of Social Media on Brand Equity of Football Club, SASINDRAN A/L CHELLIAH
  56. (2016) Factors Affecting Service Brand Equity of Banks in Malaysia : The Mediating Effect f Social Influence, NUR SYAMIMI BINTI ZULKIFLI
  57. (2016) Hotel Industry : Service Brand Extension in Malaysia, NORHIDAYAH ZAILA BINTI ZAHARI
  58. (2015) Strengthening sports brand: socialization influence on football club brand equity, Chin Wai Ling
Under Graduate Students
  1. (2023) Industrial Training, Lee San San, Lam Chin Wen, Lee Yean Ping, Leong Zi Yen
  2. (2021) Supervisor, Social Engagement, Sem 1&2 2020/2021
  3. (2021) Supervisor, Industry Attachment, Sem 2 2020/2021
  4. (2021) Supervisor, Industry Attachment, Sem 1, 2021/2022

TEACHING

Master
  1. (2024) CQC7028 - Integrated Marketing Communications
  2. (2024) CQE7007 - Marketing Data Analysis
  3. (2024) CQC7059 - Retailing
  4. (2024) CQC7004 - Strategic Marketing
  5. (2023) CQC7059 - Retailing
  6. (2022) CQC7026 - Global Branding
  7. (2022) CQC7028 - Integrated Marketing Communications
  8. (2022) CQE7007 - Marketing Data Analysis
  9. (2022) CQD7003 - Marketing Management
  10. (2022) CQC7059 - Retailing
  11. (2021) CQE7005 - Digital Media Marketing
  12. (2021) CQD7003 - Marketing Management
  13. (2021) CQC7059 - Retailing
  14. (2020) CQC7028 - Integrated Marketing Communications
  15. (2020) CQD7003 - Marketing Management
  16. (2020) CQC7027 - Trade Marketing
  17. (2020) CQD7003 - Marketing Management
  18. (2020) CQE7003 - Industry Engagement
  19. (2019) CQE7002 - Research Project
  20. (2019) CQE7003 - Industry Engagement
  21. (2018) CQC7028 - Integrated Marketing Communications
  22. (2017) CMGB6307 - Promotion Management
  23. (2017) CQC7024 - Consumer Behaviour
  24. (2017) CQC7024 - Consumer Behaviour
  25. (2017) CQC7028 - Integrated Marketing Communications
  26. (2016) CMGB6303 - Global Marketing
  27. (2016) CMGB6303 - Global Marketing
  28. (2016) CMGB6303 - Global Marketing
  29. (2016) CMGB6303 - Global Marketing
  30. (2016) CMGB6307 - Promotion Management
  31. (2016) CMGB6307 - Promotion Management
  32. (2015) CMGB6303 - Global Marketing
  33. (2015) CMGB6307 - Promotion Management
Bachelor
  1. (2023) CIF1001 - Principles of Marketing
  2. (2022) CIF2002 - Retailing
  3. (2021) CIF3003 - Integrated Marketing Communications
  4. (2021) CIF2002 - Retailing
  5. (2021) GBC0005 - Understanding Consumer Psychology
  6. (2021) CIF2002 - Retailing
  7. (2021) CIF3003 - Integrated Marketing Communications
  8. (2021) GIC1003 - Fundamental of Marketing
  9. (2020) GIC1003 - Fundamental of Marketing
  10. (2020) CIF3003 - Integrated Marketing Communications
  11. (2020) CIF3003 - Integrated Marketing Communications
  12. (2019) CIF2001 - Consumer Behaviour
  13. (2018) CIF2001 - Consumer Behaviour
  14. (2018) CIF3001 - Global Marketing
  15. (2018) CIF3003 - Integrated Marketing Communications
  16. (2017) CBEB2304 - Consumer Behaviour
  17. (2017) CBEB3105 - Global Marketing
  18. (2017) CBEB3105 - Global Marketing
  19. (2017) CBEB3318 - Integrated Marketing Communications
  20. (2017) CBEB3318 - Integrated Marketing Communications
  21. (2017) CIF2001 - Consumer Behaviour
  22. (2017) CIF2001 - Consumer Behaviour
  23. (2017) CIF2001 - Consumer Behaviour
  24. (2017) CIF3001 - Global Marketing
  25. (2017) CIF3001 - Global Marketing
  26. (2017) CIF3003 - Integrated Marketing Communications
  27. (2017) CIF3003 - Integrated Marketing Communications
  28. (2017) GIC2001 - Understanding Consumer
  29. (2017) GIC2001 - Understanding Consumer
  30. (2016) CBEB2306 - Retailing
  31. (2016) CBEB2306 - Retailing
  32. (2016) CBEB3105 - Global Marketing
  33. (2016) CBEB3105 - Global Marketing
  34. (2016) CIF2002 - Retailing
  35. (2016) CIF2002 - Retailing
  36. (2016) CIF3001 - Global Marketing
  37. (2015) CBEB1106 - Principles of Marketing
  38. (2015) CBEB3105 - Global Marketing
  39. (2015) GIC1003 - Fundamental of Marketing
  40. (2015) GIC1003 - Fundamental of Marketing
  41. (2014) CBEB1106 - Principles of Marketing

SOCIAL RESPONSIBILITY ACTIVITIES

  • Aston University Alumni Association - Annual Meeting 9/6/2021, (09 Jun 2021 - 09 Jun 2021) (International)
  • Volunteer - Autism Swimming Gala, (10 Oct 2020 - 10 Oct 2020)
  • Aston Alumni Association Malaysia - Annual General Meeting, (02 Oct 2020 - 02 Oct 2020)
  • Volunteer for Autism Help Lecture by Raun K. Kaufman, (07 Sep 2019 - 07 Sep 2019)
  • Speaker, Orientation Programme UM Wow Session 2019/2020, (03 Sep 2019 - 03 Sep 2019)
  • Speaker in Week of Welcome Sem 1, 2019/2020, (03 Sep 2019 - 03 Sep 2019)
  • Invited Speaker At Department of Bioengineering, Faculty of Engineering, UM, (30 May 2019 - 30 May 2019)
  • Aston Alumni Motivation Talk On 26th April 2019, (26 Apr 2019 - 26 Apr 2019)
  • Research Project Briefing for Mba, Mm, & Mmkt, (21 Dec 2018 - 21 Dec 2018)
  • Statistics Workshop, (13 Oct 2018 - 13 Oct 2018)
  • Member - Aston University Alumni Association Malaysia, (01 Jan 2018 - 01 Jan 2038)
  • Member - Persatuan Alumni Universiti Malaya, (01 Jan 2015 - 01 Jan 2035)

COURSE ATTENDED

Internal / External Course
INTERNAL COURSE
  1. PROGRAM TRANSFORMASI MINDA, Aras 4 Bilik Senat Bangunan Canseleri (05 Oct 2020 - 08 Oct 2020)
COURSES ORGANIZED BY PTJ
  1. BENGKEL PENGUKUHAN KERJA BERPASUKAN STAF FPP 2016, Hotel Avillion, Port Dickson (12 Mar 2016 - 13 Mar 2016)
RESEARCH
  1. AEROSPACE SMES STRATEGIC ROADMAP ORIENTATION AND SUPPLY CHAIN ECOSYSTEM READINESS TOWARDS ADOPTION OF 14.0 TECHNOLOGIES, (25 Feb 2022 - 25 Feb 2022)
  2. AEROSPACE SMES STRATEGIC ROADMAP ORIENTATION AND SUPPLY CHAIN ECOSYSTEM READINESS TOWARDS ADOPTION OF 14.0 TECHNOLOGIES, (22 May 2023 - 26 May 2023)
  3. SUSTAINABILITY STUDY OF BLOOD COCKLES (ANADARA GRANOSA) CULTIVATION BUSINESS, (09 Aug 2024 - 11 Aug 2024)
INTERNAL COURSE- ORGANIZED BY PTJ
  1. PRA BENGKEL PENYEDIAAN MANUAL JENAMA UNIVERSITI MALAYA, Connexion Conference & Event Centre, Bangsar (13 Jan 2022 - 13 Jan 2022)
  2. LATIHAN SCENARIO PLANNING PROGRAMME, Function Room, Level 1 Malaysian Industry-Government Group for High Technology Might Partnership Hub, Jalan Impact 63000 Cyberjaya, Selangor Darul Ehsan (05 Sep 2023 - 06 Sep 2023)
  3. HRD CORP TRAIN THE TRAINER CERTIFICATION PROGRAM, Universiti Malaya (01 Nov 2023 - 05 Nov 2023)
  4. EFFECTIVE CURRICULUM DESIGN AND DEVELOPMENT: OUTCOME-BASED APPROACH, Kampus Universiti Malaya (22 Jan 2024 - 22 Jan 2024)