Curriculum Vitae
AREAS OF EXPERTISE
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BRANDS MANAGEMENTBrand Equity; Brand Extension; Retailing; Tourism Marketing; Services Marketing; Service Management; Advertising; Integrated Marketing Communications; Consumer Psychology and Behavior
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PSYCHOMETRICSScale Development and Assessment; R, JAMOVI, JASP, MPlus, LISREL. SPSS
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MULTIVARIATE ANALYSISSurvey and Experimental Design and Analysis; R, JAMOVI, JASP, MPlus, LISREL. SPSS
ACADEMIC QUALIFICATION
- PhD in Marketing, (Marketing)Aston University, Birmingham, UK
- Master of Business Administration, (Marketing)Universiti Malaya (UM)
- Bachelor of Journalism, (Journalism)University of Missouri, Columbia
ADMINISTRATIVE DUTIES
- Taskforce - JKKF Committee for Master of Business Analytics24 May 2024 - 23 May 2026 (Department of Management & Marketing, Faculty of Business and Economics)
- Taskforce, "Taskforce 4: Program Development and Competitiveness"04 Mar 2024 - 03 Mar 2026 (Dean Office, Faculty of Business and Economics)
- Committee, "Working Committee for MBA Program Curriculum Review"01 Mar 2024 - 28 Feb 2026 (Deputy Dean (Postgraduate) Office, Faculty of Business and Economics)
- Programme Coordinator, MBA / Euro-Asia MBA-MSc01 Oct 2023 - 30 Sep 2025 (Department of Management & Marketing, Faculty of Business and Economics)
- Acting Deputy Head27 Jun 2023 - 26 Jun 2025 (University Malaya)
- Liason Officer - Chartered Institute of Marketing, UK28 Jan 2022 - 27 Jan 2025 (Department of Management & Marketing, Faculty of Business and Economics)
- Committee, Master of Marketing (MMkt) Programme Curriculum Review10 Dec 2021 - 09 Dec 2024 (Department of Management & Marketing, Faculty of Business and Economics)
- Task Force Member10 Dec 2021 - 09 Dec 2024 (Department of Management & Marketing, Faculty of Business and Economics)
- Committee, PhD Program Curriculum Review10 Dec 2021 - 09 Dec 2024 (Department of Management & Marketing, Faculty of Business and Economics)
- Interview Panelist, UG Programmes 2024/202510 Jun 2024 - 12 Jul 2024 (Department of Management & Marketing, Faculty of Business and Economics)
- Exhibitor, 2024 Star Education Fair (IOI City Mall)04 May 2024 - 05 May 2024 (University Malaya)
- UM Corporate Brand Management / Corporate Identity Manual01 Jun 2021 - 31 Dec 2023 (University Malaya)
- FBA Quality Committee12 Oct 2020 - 11 Oct 2023 (Department of Marketing, Faculty of Business & Accountancy)
- Interviewer, Interview Panel for UG SATU programme, Sem1, 2023/202427 Sep 2023 - 27 Sep 2023 (Department of Management & Marketing, Faculty of Business and Economics)
- Task Force Member07 Jun 2023 - 15 Jun 2023 (Department of Management & Marketing, Faculty of Business and Economics)
- Task Force Member17 Jan 2023 - 17 Jan 2023 (Department of Management & Marketing, Faculty of Business and Economics)
- Supervisor01 Jun 2022 - 31 Aug 2022 (Department of Management & Marketing, Faculty of Business and Economics)
- Department Representative in Post-Graduate Board28 Jan 2020 - 08 Aug 2022 (Department of Marketing, Faculty of Business & Accountancy)
- Task Force Member09 Jun 2022 - 13 Jun 2022 (Department of Management & Marketing, Faculty of Business and Economics)
- Committee of MBA Program Curriculum Review22 Oct 2018 - 21 Oct 2021 (Department of Marketing, Faculty of Business & Accountancy)
- Representative (Dept. of Marketing) in Postgraduate Committee23 Jan 2021 - 30 Jul 2021 (Department of Marketing, Faculty of Business & Accountancy)
- Coordinator for Master of Marketing (MMkt) Programme04 May 2018 - 03 Apr 2021 (Department of Marketing, Faculty of Business & Accountancy)
- Exhibitor, UM Virtual Open Day, Feb 27-28, 202127 Feb 2021 - 28 Mar 2021 (University Malaya)
- Supervisor for Industrial Training Sem 1, 2020 / 202109 Nov 2020 - 09 Dec 2020 (Department of Marketing, Faculty of Business & Accountancy)
- Faculty representative (MMkt Coordinator) - AACSB CIR Session 202009 Nov 2020 - 10 Nov 2020 (University Malaya)
- Supervisor for Social Engagement16 Oct 2017 - 15 Oct 2020 (Department of Marketing, Faculty of Business & Accountancy)
- Supervisor for Industrial Training Sem 2, 2019/202011 May 2020 - 30 Jun 2020 (Department of Marketing, Faculty of Business & Accountancy)
- Supervisor for Industrial Training Sem 1, 2019/202001 Nov 2019 - 13 Dec 2019 (Department of Marketing, Faculty of Business & Accountancy)
- Department of Marketing Representative to the Post-Graduate Board06 Mar 2017 - 08 Aug 2019 (Department of Marketing, Faculty of Business & Accountancy)
- Interviewer for MMkt Programme Sem 1 2019/202002 Jul 2019 - 02 Jul 2019 (Department of Marketing, Faculty of Business & Accountancy)
- Supervisor for Industrial Engagement Sem 2, 2018/1901 May 2019 - 30 Jun 2019 (Department of Marketing, Faculty of Business & Accountancy)
- Interviewer for Undergraduate Programme Admission11 Jun 2019 - 14 Jun 2019 (Department of Marketing, Faculty of Business & Accountancy)
- Supervisor for Industrial Training05 Feb 2018 - 02 Jul 2018 (Department of Marketing, Faculty of Business & Accountancy)
- Interviewer for Undergraduate Programme Admission30 May 2018 - 02 Jun 2018 (Department of Marketing, Faculty of Business & Accountancy)
- Exhibitor for Graduate School of Business in Brandfest 201814 May 2018 - 14 May 2018 (National)
- Committee (Coordinator) for Masters of Marketing05 Apr 2016 - 04 Apr 2018 (Department of Marketing, Faculty of Business & Accountancy)
- Committee for UMCCED Curriculum Development17 May 2017 - 31 Dec 2017 (University Malaya)
- PhD Internal Examiner26 Sep 2016 - 31 Dec 2017 (Department of Marketing, Faculty of Business & Accountancy)
- Internal Auditor18 Apr 2016 - 09 Nov 2017 (Faculty of Business and Accountancy Dean's Office, Faculty of Business & Accountancy)
- Supervisor for Industrial Training01 Feb 2017 - 30 Jun 2017 (Department of Marketing, Faculty of Business & Accountancy)
- Speaker03 Mar 2017 - 03 Mar 2017 (Department of Marketing, Faculty of Business & Accountancy)
- IPS Panel Candidature Defense30 May 2016 - 30 May 2016 (University Malaya)
- Interviewer for the undergraduate programmes23 May 2016 - 27 May 2016 (University Malaya)
MEMBERSHIPS
- MMKT CURRICULUM COMMITTEE, MEMBER2021 to 2024 (University)
- BETA GAMMA SIGMA, MEMBERSince 2016 (International)
- HEAD EXPERT ADVISOR - UM CORPORATE BRAND MANAGEMENT, MEMBER2021 to 2023 (University)
- HEAD TASKFORCE - UMGSB PROFESSIONAL CERTIFICATION - CIM, MEMBER2021 to 2023 (University)
- PANEL, UG INTERVIEW SESSION 2021/2022, MEMBER2021 to 2021 (University)
- TASKFORCE 1.2 - PROFESSIONAL SERVICES AND CONSULTANCY, MEMBER2021 to 2021 (University)
AWARD AND STEWARDSHIP
- EXCELLENCE SERVICE AWARDUniversity of Malaya, 2023 (University)
- CERTIFICATE OF EXCELLENT SERVICEUniversity of Malaya, 2021 (University)
PUBLICATIONS
Article in Journal
WoS
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Ghazali, Ezlika M.; Mutum, Dilip S.; Nguyen, Bang; Hamzah, Zalfa Laili; Mohtar, Mozard (2024). Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model, ENTREPRENEURSHIP RESEARCH JOURNAL. . doi:10.1515/erj-2020-0426
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Shahab, Hamza; Mohtar, Mozard; Ghazali, Ezlika; Rauschnabel, Philipp A.; Geipel, Andrea (2023). Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?, INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION. . doi:10.1080/10447318.2022.2099399
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Shahab, M. H., Ghazali, E., & Mohtar, M. (2021). The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda. International Journal of Consumer Studies, 45(4), 664-689. doi: 10.1111/ijcs.12658
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Park, J., Musa, G., Moghavvemi, S., Thirumoorthi, T., Taha, A. Z., Mohtar, M., Sarker, M. M. (2019). Travel motivation among cross border tourists: Case study of Langkawi. Tourism Management Perspectives, 31, 63-71. doi:10.1016/j.tmp.2019.03.004
ESCI
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Ghazali, Ezlika; Mutum, Dilip; Waqas, Muhammad; Taha, Azni Zarina; Mohtar, Mozard (2022). Factors influencing the potential adoption of portable pork DNA detection device, JOURNAL OF ISLAMIC MARKETING. . doi:10.1108/JIMA-05-2022-0129
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Taha, Azni Zarina; Ahmad, Azizah; Mohtar, Mozard; Sulaiman, Ainin (2021). TRAVEL DURING COVID-19 IN MALAYSIA: THE EFFECTS OF COVID-19 RISK KNOWLEDGE, DESTINATION IMAGE AND VALUE, JATI-JOURNAL OF SOUTHEAST ASIAN STUDIES. 26(2), 92-114. doi:10.22452/jati.vol26no2.4
Scopus
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Shaharuddina S.S., Mohtar M., Taha A.Z., Husin H. (2024). A Stochastic Frontier Analysis of Cultural Influence and Comprehensive Power of Countries, Pakistan Journal of Life and Social Sciences. 22(1), 751-775. doi:10.57239/PJLSS-2024-22.1.00053
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Ghazali E., Mutum D., Waqas M., Taha A.Z., Mohtar M. (2023). Factors influencing the potential adoption of portable pork DNA detection device, Journal of Islamic Marketing. 14(10), 2575-2599. doi:10.1108/JIMA-05-2022-0129
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Shaharuddin S.S., Mohtar M., Taha A.Z., Husin H. (2023). A Panel Study on the Effects of Cultural Influence and Heritage on Cultural Exports, Pakistan Journal of Life and Social Sciences. 21(1), 499-514. doi:10.57239/PJLSS-2023-21.1.0037
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Mohtar M., Taha A.Z., Zakaria Z., Ramli S.Q., Sulaiman A. (2022). Muslim-friendly beauty and wellness framework and measurement, Cogent Social Sciences. 8(1). doi:10.1080/23311886.2022.2127247
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Shahab H., Ghazali E., Mohtar M. (2022). A Systematic Literature Review and Future Research Agenda for the Gratification Discrepancies Approach, Contemporary Management Research. 18(1), 1-33. doi:10.7903/cmr.21583
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Zaki H.O., Kamarulzaman Y., Mohtar M. (2021). Cognition and Emotion: Exploration on Consumers Response to Advertisement and Brand, Jurnal Pengurusan. 63. doi:10.17576/pengurusan-2021-63-05
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Mohtar, M., Taha, A. Z., Ghazali, E., & Radzi, M. M. (2020). Investigating repatronage intention in stores carrying halal products through store personalities. Journal of Islamic Marketing, 11(2), 432-448. doi: 10.1108/JIMA-09-2018-0171
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Mohtar, M., Rudd, J. M., Evanschitzky, H. (2019). Clarifying the brand personality construct in Malaysia. Journal of Consumer Marketing, 36(7), 869-884. doi: 10.1108/JCM-03-2018-2617
Others
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Shaharuddin, S. S., Taha, A. Z., Mohtarc, M., Prihatiningtias, Y. W., & Husin, H. (2024). The moderating effect of cultural influence on governance and the economy. Pakistan Journal of Life and Social Sciences (PJLSS), 22(1). https://doi.org/10.57239/PJLSS-2024-22.1.0059
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Zaki, H. O., Kamarulzaman, Y., & Mohtar, M. (2020). Humour advertising: a review and a bibliometrics citation analysis. Geografia-Malaysian Journal of Society and Space, 16(2).
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Zaki, H. O., Mohtar, M., & Kamarulzaman, Y. (2019). The impact of need for cognition, and sentimental humour on advertising and brand attitude: does need for affect influence the relationship. Asian Journal of Research in Business and Management, 1(1), 77-84.
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Zaki, H.O., Kamarulzaman, Y., & Mohtar, M. (2019). Does the need for cognition, need for affect and perceived humour influence consumers attitudes towards the advertised brands? International Journal of Management Studies, 26(2), 1-20.
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Taha, A. Z., Mohtar, M., & Thirumoorthi, T. (2019). Learned helplessness among visually impaired tourists and their sighted travel companions. TEAM Journal of Hospitality and Tourism, 14(1), 43-49.
Books
- Sulaiman, A., Muhamad, R., Jaafar, N. I., Taha, A. Z., Mohtar, M., & Moghavvemi, S. (2017). Muslim-friendly accommodations in Malaysia: Issues and challenges. Kuala Lumpur, MY: Equitable Society Research Cluster.
Chapter in Books
- Mohtar, M., & Taha, A. Z. (2024). From scraps to style: The art of Hermès’ upcycling journey with “Petit H.” In E. M. Ghazali & S. M. Dilip (Eds.), Marketing case studies in emerging markets: Contemporary multi-industry. Springer International PU
- Hussin, H., Sulaiman, A., Taha, A. Z., & Mohtar, M. (2022). COVID-19 pandemic and work from home (WFH): experiences among university staff. In M. R. Islam, S. K. Behera, & L. Naibaho (Eds.), Handbook of Research on Asian Perspectives of the Educational Impact of COVID-19 (pp. 117 137). IGI Global.
- Moghavvemi, S., Sulaiman, A., Taha, A., Sukor, M.E. A., Mustapha, M.Z., Mohtar, M., Jaafar, N.I., and Zakaria, S.B. (2021). Factors contributing to mosque tourism in Malaysia. In Md Shariff, N.N. et al. (Eds), Enhancing Halal Sustainability - Selected Papers from the 4th International Halal Conference 2019 (pp 77-86). Gateway East, Singapore: Springer.
- Mohtar, M., & Thirumoorthi, T. (2019). Tourists Perception and Expectations for Gastronomy. In S.K. Dixit (Ed), The Routledge Handbook of Gastronomic Tourism. London: Routledge.
- Yahya, W.K., Che-Ha, N, & Mohtar, M. (2019). Corporate Social Responsibility and Learning Capabilities: Are They Relevant? in R. Muhamad & N.A.M. Salleh (Eds), Strategic Corporate Social Responsibilities in Malaysia, (pp. 103-120). Oxon: Routledge
Article in Proceeding
- Ghazali, E.M., Mutum, D.S., Mohtar, M., and Mustafa, M. (2020). Does more volunteering lead to social entrepreneurship intention? A multi-group analysis of the influence of volunteerism experience. Paper presented in Nottingham University Business School (NUBS) Malaysia International Conference (NUBS iCON) 2020 Conference on Emerging Issues for Business and Economics in the 21st Century (9-10 Jan). p. 3.
- Mohtar, M., Ghazali, E. M., Taha, A. Z. & Mutum, D. S. (2019, November). Customer Re-patronage Intention in Stores Carrying Halal Products through Store Personalities. Poster session presented at the UM Halal Community Day 2019, University of Malaya, KL. DOI: 10.13140/RG.2.2.32522.82886
- Mohtar, M, Che Ha, N., & Hamzah, Z.L. (2016). Re-clarification of Corporate Character Scale (Davies et al., 2013) in Upscale Hotels. Paper presented at IBAICM 3rd International Conference in Marketing, Kuala Lumpur, Malaysia
Other Publications
- Mohtar, M. (2024, August 17). Think, feel, do effects in marketing. STAR BIZ7, 10. - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
RESEARCH PROJECT
National
- 2023 - 2025, University Grant Research Program - Research ClusterWP3: Risk and Resiliency: Impacts of Climate and Environmental Changes on Mah Meri Community in Pulau Ketam, Selangor ( Co-Researcher)
- 2021 - 2024, Others MOHE - Top 100 (IIRG)-SAHApplication Of Emerging Technologies As Educational Tourism To Promote Cultural And Natural Heritage Conservation ( Co-Researcher)
- 2019 - 2023, Others MOHE - Top 100 (IIRG)-IISSAerospace Smes Strategic Roadmap Orientation And Supply Chain Ecosystem Readiness Towards Adoption Of I4.0 Technologies ( Co-Researcher)
- 2019 - 2022, Others MOHE - Top 100 (IIRG)-IISSTechnological Adoption Of Ir4.0 Practices In Biogas Production ( Principal Investigator(PI))
- 2019 - 2022, Others MOHE - Top 100 (IIRG)-SAHMarket Acceptance And Adoption Of Swine Dna Detection In The Halal Supply Chain ( Co-Researcher)
- 2017 - 2020, Geran Penyelidikan Universiti Malaya (UMRG Programme) - HNE (Humanities & Ethics)Uncovering The Drivers Of Social Entrepreneurial Intent Of Millenials ( Co-Researcher)
- 2016 - 2018, Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)Islamic Perspectives On Marketing: The Way Forward ( Principal Investigator(PI))
- 2017 - 2018, Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)Luxury Fashion Branding: A Consumer Perspective ( Co-Researcher)
- 2023 - 2024, Risiko Rasuah Dalam Sektor PelanconganExploring the corruption risk areas within the tourism industry in Malaysia from the perspectives of the stakeholders, Suruhanjaya Pencegahan Rasuah Malaysia (SPRM) ( Co-Researcher)
- 2021 - 2023, Fundamental Research Grant Scheme (FRGS)Pelan kelestarian ekonomi madrasah dan sekolah tahfiz berteraskan digital ( Consultant)
- 2019 - 2022, Others MOHEOptimisation of biogas production from palm oil mill effluent (POME) using IR4.0 for positioning as a higher value renewable energy (RE) resource in Malaysia ( Principal Investigator(PI))
- 2020 - 2022, Others MOHEModelling and simulation of molecularly imprinted polypyrrole nanocomposites for the development of biosensors ( Consultant)
- 2018 - 2021, Others MOHEAdvancing Malaysian automotive vendors by enabling efficient ecosystem and secured industry 4.0 adoption ( Consultant)
- 2019 - 2021, Geran Penyelidikan Universiti Malaya (UMRG)Interorganizational ambidexterity aerospace and automotive vendors adoption of I4.0 ( Consultant)
- 2019 - 2021, QSR Brands (M) Holding BerhadHalal supply chain: current practices and the adoption of IR4.0 technology ( Consultant)
- 2019 - 2021, QSR Brands (H) Malaysia BerhadService employee image congruency with Halal fast food restaurant brand ( Principal Investigator(PI))
- 2019 - 2021, Geran Penyelidikan Universiti Malaya (UMRG)Market acceptance and adoption of swine DNA detection in the Halal supply chain ( Consultant)
- 2019 - 2020, Geran Penyelidikan Universiti Malaya (UMRG)Market acceptance of solar thermoelectric generator/storage device ( Principal Investigator(PI))
- 2019 - 2019, Islamic Tourism Research Grant 2019 (ITC-MOTAC)Brand personality congruency between UNESCO world heritage sites and mosques in Penang and Melaka ( Principal Investigator(PI))
- 2019 - 2019, Islamic Tourism Research Grant 2019 (ITC-MOTAC)Religiosity and spirituality in selecting Muslim friendly hotel category ( Consultant)
- 2011 - 2013, Geran Penyelidikan Universiti Malaya (UMRG)Accessibility readiness to host tourism for persons with disabilities ( Consultant)
International
- 2017 - 2017, Knowledge Transfer Programme (KTP)Cross border relationship in Asia ( Principal Investigator(PI))
CONSULTANCY PROJECT
- Expert Trainer, "Experimental Methodology in Consumer Studies", INSAN, Faculty of Economics and Management, UKM, Project Leader/Lead Consultant24 Jul 2023 - 26 Jul 2023 (National)
- Jemputan Sebagai Penceramah Bengkel Kajian Eksperimen (Pusat Kajian Insan) 24 & 26 Julai 2023, Pusat Kajian Insan, Fakulti Ekonomi dan Pengurusan, Universiti Kebangsaan Malaysia24 Jul 2023 - 26 Jul 2023 (National)
- Module 6 Middle Management Developement Programme (Mmdp) 2023 for Panasonic Industrial Devices Malaysia Sdn Bhd - Cbe(Umgsb), Panasonic Industrial Devices Malaysia Sdn Bhd07 Oct 2023 - 07 Oct 2023 (National)
- Mengkaji 'Viability' @ Daya Maju Institut Pengurusan Peladang (Ipp), Lembaga Pertubuhan Peladang01 Dec 2019 - 01 Dec 2020 (National)
- Profiling Mosques With Tourism-Related Attractions Within The Tourism Corridors in Malaysia, Islamic Tourism Centre01 Dec 2017 - 01 Dec 2018 (National)
- Study of The Readiness of Malaysian Accommodation Towards Shariah-Compliance, Islamic Tourism Centre, Ministry of Tourism and Culture01 Jun 2015 - 01 Jun 2016 (National)
PAPER PRESENTED
POSTER PRESENTER
- Conservation and preservation of botanical gardens towards enhancing educational tourism in Malaysia: a study of Rimba Ilmu, Universiti Malaya, Malaysia-Brunei Forum 2023 - Resilience and transformation navigating contemporary challenges in Southeast Asia (https://umevent.um.edu.my/mbf2023), Faculty of Social Science, Universiti Malaya (International) (13 Dec 2023 - 14 Dec 2023)
- Brutal architecture and heritage buildings for destination branding in Malaysia: a case study of selected buildings in Universiti Malaya, Malaysia-Brunei Forum 2023 - Resilience and transformation navigating contemporary challenges in Southeast Asia (https://umevent.um.edu.my/mbf2023), Faculty of Social Science, Universiti Malaya (International) (13 Dec 2023 - 14 Dec 2023)
- Exploring and experiencing the hybrid cultural heritage as tourism product along the Straits of Melaka: selected study of Baba Nyonya of Malaysia and Baba Yaya of Thailand, Malaysia-Brunei Forum 2023 - Resilience and transformation navigating contemporary challenges in Southeast Asia (https://umevent.um.edu.my/mbf2023), Faculty of Social Science, Universiti Malaya (International) (13 Dec 2023 - 14 Dec 2023)
- Mohtar, M., Ghazali, E. M., Taha, A. Z. & Mutum, D. S. (2019, November). Customer Re-patronage Intention in Stores Carrying Halal Products through Store Personalities., UM Halal Community Day 2019, University of Malaya, UMHRC (National) (02 Dec 2019 - 02 Dec 2019)
PRESENTER
- Does more volunteering lead to social entrepreneurship intention? A multi-group analysis of the influence of volunteerism experience., Nottingham University Business School (NUBS) Malaysia International Conference (NUBS iCON) 2020 Conference on Emerging Issues for Business and Economics in the 21st Century (10 Jan 2020)
- Determinants of Life and Job Satisfaction of Cross-Border Employees in Langkawi, The Second Symposium of International Research Network on Sustainable Regional Development Strategies in Asia, Pusan National University, Hosei university & University of Malaya (International) (14 Aug 2017 - 14 Aug 2017)
- Re-Clarification of Corporate Character Scale (Davies et al., 2003) in Upscale Hotels, IBAICM 2016 Bottom of Pyramid: Emerging Markets, 3rd International Conference on Marketing, Dec 19-20, University of Malaya, Institute of Business Administration, Karachi (International) (19 Dec 2016 - 20 Dec 2016)
OTHERS
- Building sustainable responses to advertising and branding through consumers cognition and emotion, 4th International Conference of Marketing, Strategy & Policy, 10-11th Dec 2020, Newcastle University Business School (International) (10 Dec 2020 - 11 Dec 2020)
- Travel Motivation Among Cross Border Tourists In The Case of Langkawi, Business Administration National & International Conference (BANIC)At: Ubon Ratchathani, Thailand, BANIC (International) (19 Dec 2017 - 19 Dec 2017)
- Brand personality dimensions and traits in Malaysia, 47th Academy of Marketing Conference, 7-10 July. 2013, Academy of Marketing Conference (International) (08 Jul 2013 - 11 Jul 2013)
ACADEMIC/PROF. SERVICES
Evaluation
- (2024) Internal Examiner, Thesis "Examining Factors Influencing Adults' Purchase Intention of New Energy Vehicles in Kuala Lumpur: An Integration of Tam and Tpb Models", University, (Internal Examiner)
- (2024) Internal Examiner, Thesis "Exploring Values, Beliefs, and Norms Influencing Consumer Boycott", University, (Internal Examiner)
- (2024) External Examiner, Thesis "Purchasing Behaviour of Organic Food in Malaysia", National, (Reviewer)
- (2024) Internal Examiner, Thesis "The Impact of Influencers On Purchase Intention in Social Media: a Case Study of Influencers Targeting Chinese Consumers Aged 19-29 On Tiktok", University, (Internal Examiner)
- (2024) Internal Examiner, Thesis "Examining Factors Influencing Purchase Decisions Among Malaysian University Students: a Case of Universiti Malaya", University, (Internal Examiner)
- (2024) Internal Examiner, Thesis "Navigating The Intersection of Ai Technology and Customer Advocacy in The Malaysian Hotel Industry", University, (Internal Examiner)
- (2024) Reviewer, "The Service Recovery Actions: Case of Private Hospital Customers in Thailand", University, (Reviewer)
- (2024) Internal Examiner, Thesis "Continuance Intention to Use Stock Trading Apps Under Prue Online Brokers in Hong Kong: Integrating Privacy Calculus Theory, Utaut, and Flow Theory", University, (Internal Examiner)
- (2024) Internal Examiner, Thesis "The Effects of Social Media Marketing Activity and Service Quality Toward Consumer Responses: a Perspective of Customer Experience", University, (Internal Examiner)
- (2024) Internal Examiner, Thesis "Exploring The Impact of Technology Affordances of Augmented Reality (Ar) On Purchase Intention Through Involvement", University, (Internal Examiner)
- (2024) Internal Examiner, Thesis "How Ai Enhancing Customer Experience in Digital Marketing", University, (Internal Examiner)
- (2024) External Examiner, Thesis "Personal Branding and Profession Among Young Influencers of Medan, Indonesia", University, (External Examiner)
- (2024) External Assessor, Bachelor of Arts(Honours) Marketing, First City University College, National, (External Assessor)
- (2023) External Examiner, Thesis "The Influence of Physical Environment, Perceived Emotional Value, Guest Satisfaction, and Price Fairness On Airbnb Revisit Intention in Malaysia", National, (External Examiner)
- (2023) External Examiner, Thesis " The Influence of Physical Environment, Perceived Emotional Value, Guest Satisfaction and Price Fairness On Airbnb Revisit Intention in Malaysia", National, (External Examiner)
- (2023) Reviewer, "Influence Service Quality, Location, and Store Atmosphere to Customer Loyalty Through Customer Satisfaction At Indomaret Point", International, (Reviewer)
- (2023) Internal Examiner, Thesis "An Examination of Drivers of Social Media Engagement, Stadium Environment, and Its Impact On Attendance Revisit Intention: a Motogp Sports in Indonesia", University, (Internal Examiner)
- (2023) Internal Examiner, Thesis "The Antecedents of Livestreaming Impulsive Purchases Among Malaysians", University, (Internal Examiner)
- (2023) Internal Examiner, Thesis "Ar Retail Experiences: Unraveling Experiential Hierarchy and Sequential Mediation in Wanna Kicks App Usage", University, (Internal Examiner)
- (2023) Internal Examiner, Thesis "Determinants of Continuance Intention to Use Chatgpt", University, (Internal Examiner)
- (2023) Internal Examiner, Thesis "Livestream Commerce: Examining Consumption Values, Streamer Traits, Platform Aspects, and Product Significance", University, (Internal Examiner)
- (2023) Internal Examiner, Thesis "Impact of Perceived Value,E-Service Quality,and Consumer Trust On Continuous Usage of Maybank2u Online Banking Service, a Post Pandemic Study", University, (Internal Examiner)
- (2023) Internal Examiner, Thesis "a Tale of The Froth: Determining The Impact of Brand Equity Dimensions On Repurchase Intention of Beer Consumers in Malaysia", University, (Internal Examiner)
- (2023) External Examiner, Advergames Framework, National, (External Examiner)
- (2023) Internal Assessor, Thesis "The Effects of Country-of-Origin Image On Brand Equity in Malaysia", University, (Reviewer)
- (2023) Internal Examiner, "The Antecedents and Outcome Study of Prosumers' Energy Conserving Behaviours in Malaysia With Dwimoderators Among Net Energy Metering (Nem) User: Industrial and Commercial Perspective", University, (Internal Examiner)
- (2023) Internal Examiner, Thesis "Multiple Sequential Mediation of Livestream Shopping: An Sor Model", University, (Internal Examiner)
- (2023) Internal Examiner, Thesis "Sustainability of Palm Oil Biomass Renewable Energy: a Qualitative Approach from Industries Perspectives", University, (Internal Examiner)
- (2023) Internal Examiner, Thesis "Exploring The Impact of Consumer Brand Engagement On Brand Awareness/Association, and Usage Intent: a Study of Alipay Using Ar-Enabled Fortune Cards", University, (Internal Examiner)
- (2022) External Examiner, Business Plan "Business Plan for a New Star-Up: Evision Oversea Education Co., Ltd." - Nottingham University Business School, Malaysia, National, (External Examiner)
- (2022) Internal Assessor, Thesis "Factors Influencing Prosumers Energy Conserving Behaviours On Net Energy Metering (Nem) Adoption Towards Sustainable Consumption and Production of Energy in Malaysia With Dual Moderators, University, (Internal Assessor)
- (2022) Internal Assessor, Thesis "Investigating Brand Hate: Its Drivers and Consequences", University, (Internal Assessor)
- (2022) Internal Assessor, Thesis "The Factors Influencing Intention to Adopt Renewable Energy Technology in Malaysia Small and Medium Enterprises (Smes), University, (Internal Assessor)
- (2021) Internal Assessor, Thesis "Investigating Brand Hate: Its Drivers and Consequences", University, (Internal Assessor)
- (2021) Internal Examiner - Thesis "Fomo and Impulse Buying in Fashion", University, (Internal Examiner)
- (2021) Internal Examiner, Thesis "Factors Influence Consumers' Repurchase Intention in Live Streaming E-Store", University, (Internal Examiner)
- (2021) External Examiner - Phd, Zeng Yizhou (110041505), National, (External Examiner)
- (2021) Internal Assessor, Thesis "The Antecedents of Place Attachment in The Context of Religious Tourism in Indonesia", University, (Internal Assessor)
- (2021) External Examiner for doctoral candidate Zeng Yizhou (110041505), Centre of Postgraduate Studies and Professional Development, Limkokwing University of Creative Technology , (External Examiner)
- (2020) Reviewer for a manuscript submission in Asian Journal of Business and Accounting, (Reviewer)
- (2020) External Examiner, Nadiah Khalil MBA Business Plan Presentation, University of Nottingham (Malaysia) - 22 Dec 2020 , (External Examiner)
- (2020) External Examiner for doctoral candidate Wan Ahmad Nasroun Wan Salman, Faculty of Hotel and Tourism Management, UiTM , (External Examiner)
- (2019) Internal examiner for doctoral thesis T Corrinne Lee Mei Jyin CHA110012, (Internal Examiner)
- (2019) Reviewing a manuscript submission in The Bottom Line journal , (Examiner)
- (2019) Reviewing a manuscript submission in Malaysian Journal of Media Studies , (Examiner)
- (2019) Reviewing a manuscript submission in Asian Journal of Business and Accounting , (Examiner)
- (2018) Reviewing a manuscript submission in TEAM Journal of Hospitality and Tourism, Vol. 15, Issue 1, 2018 , (Reviewer)
- (2017) Programme committee (Social Media) for Pacific Asia Conference of Information Systems (PACIS) 2017, at Langkawi, Malaysia., (Advisory Committee)
- (2017) Reviewing a manuscript submission in Asian Journal of Business and Accounting, (Reviewer)
- (2017) Internal examiner for doctoral thesis Azura Hanim bin Hashim CHA080021, (Internal Examiner)
- (2016) Reviewing a conference paper for Taylor's University Centre for Research and Development, (Reviewer)
- (2016) Reviewing a paper for UM's Asian Journal of Business and Accountancy, (Reviewer)
- (2016) Reviewing a manuscript submission in Asian Journal of Business and Accounting, (Reviewer)
Contribution to external organisation
- (2024) Research Collaborator, "Sustainable Social Innovation for Aging Population as Key to Sustainable Tourism", International, (Resource Person)
- (2023) Guest Lecture, "Marketing and Systematic Literature Review", International, (Resource Person)
- (2022) Facilitator, Middle Managament Development Programme (Mmdp) 2022, National, (Expert Advisor)
- (2022) Participant - Umgsb Amba Reaccreditation, International, (Resource Person)
- (2022) Expert Advisor - Mampu's Mygovuc 2.0 Users' Satisfaction Survey, National, (Expert Advisor)
- (2020) MoU with Ramly Food Processing Sdn Bhd - Aug 6, 2020, Ramly Food Processing Sdn. Bhd., National
- (2019) International Greentech & Eco Products Exhibition & Conference Malaysia, 11th Oct, 2019, IGEM Malaysia, National
- (2019) Aston Alumni Motivation Talk on 26th April 2019, Aston University Alumni , International
- (2019) Hayes (2019) PROCESS V3.1 Macro Workshop: Regression, Moderation and Mediation Analysis and Its Interpretation & SPSS with syntax, UMGSB - Research and Development Unit
- (2019) Advanced SPSS & Hayes PROCESS workshops, Narxoz University, Kazakhstan (CBE Summer Programme)
- (2018) In-House Training for Panasonic Middle Management Development Programme (MMDP) , Panasonic, Malaysia
- (2018) Hayes (2018) PROCESS v3.1 Workshop: Moderation, Mediation and Its Interpretation, UMGSB - Research & Development Unit
- (2016) Research (Special Grant Scheme) - Customer Brand Relationship in Malaysia Higher Learning Institution: A Comparative Analysis between Private and Public University, UNIMAS, National
Contribution to event
- (2024) Participant, Esg and Brand Forum 2024 Kuala Lumpur, International, (Participant)
- (2024) Segmenting Market and Creating Strong Brand, University, (Course Facilitator)
- (2021) Moderator - P2a Virtual Mobility in Cross-Cultural Management (Webinar - Dec 7, 2021), International, (Panelist/Moderator)
Mentoring
- (2022) Expert Speaker - Brand Message and Personality from Malaysian Perspective, International, (Mentor)
SUPERVISION
Postgraduate Student
PhD/ Doctoral
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(2024) Drivers of Online Brand Advocacy in Higher Education Institutions of Malaysia: A Focus on International Student Segment , WANG DAPENG
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(2024) RESEARCH ON THE CONSTRUCTION OF SHORT VIDEO PLATFORM PRODUCT MARKETING SYSTEM BASED ON SOR MODEL, SUN XUEJIE
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(2024) Marketing Through The Millennia: Examine The Effects Of Virtual Influencer And Post Content Characteristics On Attitude And Customer Engagement With The Destination, BIQIANG SUN
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(2024) BRANDING IMPACTS ON PURCHASING BEHAVIOR AMONG CONSUMERS USING SOCIAL MEDIA MARKETING, JIARONG ZENG
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(2023) Research on the Internal Mechanisms Underlying Consumers’ Impulsive Purchase Behaviour in Online Consumption Contexts, Yingfei Sun
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(2022) An Impact of Multi Sensory Virtual Reality on Deutsches Museum Visitors Pleasant Experience towards Reuse and Purchase Intention, MUHAMMAD HAMZA SHAHAB
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(2020) THE IMPACT OF ONLINE HUMOUR ADVERTISING ON PURCHASE MOTIVATION: MODERATING ROLE OF CONSUMER PERCEPTIONS, HAFIZAH BINTI OMAR ZAKI
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(2019) THE IMPACT OF ONLINE HUMOUR ADVERTISING ON PURCHASE MOTIVATION: MODERATING ROLE OF CONSUMER PERCEPTIONS, HAFIZAH OMAR ZAKI
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(2019) Contribution of Culture Towards Consumers? Recycling Behaviour : A Study of Craft of Nakshi Kantha, ANINDYA CHAKRABORTY
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(2018) The Impact of Destination Image and Telepresence on Intention to Visit in Tourism Marketing : An Elaboration Likelihood Perspective, MUHAMMAD HAMZA SHAHAB
Master
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(2021) REPAIR & RESTORATION MUSICAL INSTRUMENT; SME BUSINESS OPPORTUNITIES IN MALAYSIA, MOHD IQBAL BIN MOHD HISHAM
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(2021) A Study Of Consumer Intention Of Buy-Now-Pay Later (Bnpl) In Malaysia, LAI SEE LOKE
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(2021) Tourist Perceptions, Destination Image, And Intention To Visit Unesco World Heritage Sites In Malaysia, LIYANA NADHIRAH RAMLI
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(2021) Consumers Perception, Attitude and Intention to Use Car-Sharing Service in Malaysia, MOHD ARIFF BIN ZAINAL ABIDIN
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(2021) Social Media Utilization And Effectiveness In B2b Marketing Of It Industry In Malaysia, SENG HWA LOW
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(2020) Mediating effects of satisfaction and affective-based inertia on smartphone brand loyalty, Lin Chen
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(2020) Consumer's decision making styles and perception towards co-branding fashion, Ma Qiaoxin (Joyce)
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(2020) The Role of Augmented Reality In Enhancing Museum Experiences And Visit Intentions, HONG JIAXIN
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(2020) Why Buy Green? Factors Affecting Green Behavioral Intentions Through Green Self-Identity, SIWEN DUAN
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(2020) Factors That Influence Purchase Intention Of Clothing Products Among Gen Z On Instagram Stores, YUQIN NG
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(2020) The Influence of Halal Logo Stamping Towards Purchase Intention Among Muslim and Non-Muslim Consumers in Malaysia: Brand Attitude and Word of Mouth (WOM) as a Mediator, ABDUL HAKIM BIN ABDUL GHANI
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(2020) Multiple factors influence consumer buying preference towards mobile phone brands, LIN CHEN
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(2020) A CO-BRANDING STUDY AND IMPACT ON BRAND PERSONALITY: EMOTIONAL ATTACHMENT AND, TAN LAY TENG
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(2020) Influencer?s Post On Social Media: How Para- social Interaction And Fear Of Missing Out Impact Followers' Attitude And Purchase Intention, KEXU CHEN
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(2020) Social Media Influencer: The Mediating Effects of Trust, Familiarity, Information Seeking, and Social Presence, EON JIET CHANG
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(2020) Promoting Food Enterprises On Instagram: Factors Influencing Electronic Word Of, MUCHAMMAD AGUS SALIM
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(2020) Factors that Influence Consumer Intention in S-Commerce, YING PEI
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(2020) Social comparison in luxury brand purchase among millennials in Malaysia, LIU PENG
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(2020) The Role of Augmented Reality In Enhancing Museum Experiences And Visit Intentions, HONG JIAXIN
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(2020) ?I DON?T LIKE ADS?: Factors Influencing AD, SIM PEK HUA, JOANNE
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(2020) The Influence of Halal Logo Stamping Towards Purchase Intention Among Muslim and Non-Muslim Consumers in Malaysia: Brand Attitude and Word of Mouth (WOM) as a Mediator, ABDUL HAKIM BIN ABDUL GHANI
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(2020) Social Media Advertisement Factors: Their Impact on Purchase Intention and Actual Behaviour in Malaysia, POONG KOK HEE
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(2020) ASSESSMENT OF FACTORS INFLUENCING CONSUMERS' PURCHASE INTENTION TOWARDS RENEWABLE ENERGY IN MALAYSIA, SIA BANG WEN
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(2020) A Quantitative Study of Factors Influencing Consumer Behavior Towards Investment in Touch N Go: Go+ Fund in Klang Valley Post Covid-19 Pandemic, KAI SHENG ONG
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(2020) Why Buy Green? Factors Affecting Green Behavioral Intentions Through Green Self-Identity, SIWEN DUAN
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(2019) Factors influencing consumer buying behaviour in Malaysia a case study of the duck group, EMIRA ADRINA BINTI BADRUL HISHAM
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(2019) Factors influencing consumer preference between local and international cosmetic brands in Malaysia, SITI JAINIBAH BINTI SHUIB
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(2019) Traits Personality and Maturity n Relation t Performance in Military Organization, ANDY HERMAN BIN RAHIMI
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(2019) The Effects of Viral Video Advertising by Influencers Towards Customers Intention to Purchase Impulsively in Malaysia, ADELINE LIM GEOK MEI
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(2018) Understanding the mediation effect of self-construal, self-consciousness between materialism and luxury brand evaluation, LI PEIYU
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(2018) The influence of personality and self-esteem on the job performance in military organisation, MEJAR ANDY HERMAN RAHIMI
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(2018) The influence of emotional contagion on Hari Raya TV commercials, MUHAMAD FAIZAL ZULKIFLI
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(2018) The effects of viral video advertising and influencer marketing's persuasive message towards consumers' intention to purchase in Malaysia, ADELINE LIM GEOK MEI
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(2018) Factors influencing consumer preference between local and international cosmetic brands brands in Malaysia, SITI JAINIBAH SHUIB
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(2018) Factors influencing consumer buying behavior in Malaysia: a case study of Muslimah fashion, EMIRA ADRINA BADRUL HISHAM
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(2018) Should Hari Raya advertisements change its execution style in the future, MUHAMAD FAIZAL BIN ZULKIFLI
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(2018) A study of the cosmetic purchase in Malaysia - generation, PEIYU LI
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(2018) Consumers attitude towards purchase of counterfeit fashion products in Malaysia, LEE HENG YIE
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(2017) Service quality in the army catering service, MEJAR SHAMSOL NIZAM MOHAMAD KASIM
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(2017) Factors influencing purchase intention of organic products: a case study for organic product market in Malaysia, NG WAI PIN
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(2017) Consumer attitude towards purchase of counterfeit luxury goods in Malaysia, LEE HENG YIE
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(2016) The influence of retail equity attributes on halal products evaluation, MARDIANA MD RADZI
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(2016) Study on The Effect of Social Media on Brand Equity of Football Club, SASINDRAN A/L CHELLIAH
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(2016) Hotel Industry : Service Brand Extension in Malaysia, NORHIDAYAH ZAILA BINTI ZAHARI
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(2016) Factors influencing job attitude amongst support platoon personnel in 10th Malaysian Infantry Parachute Brigade, MEJAR ARIEF RAHMAN HAKIM MOHD ALI
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(2016) Factors Affecting Service Brand Equity of Banks in Malaysia : The Mediating Effect f Social Influence, NUR SYAMIMI BINTI ZULKIFLI
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(2016) Exploring gender effects in self-consciousness on the evaluation of advertisement appeals and brand evaluations, JOVINA TAN SIEW CHING
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(2016) A study on the impact of store atmospheric and experience on consumer attitude and re-patronage, WONG ENG YEW
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(2016) Hotel Industry : Service Brand Extension in Malaysia, NORHIDAYAH ZAILA BINTI ZAHARI
-
(2016) -, WONG ENG YEW
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(2016) Halal Product Evaluation, MARDIANA BINTI MD RADZI
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(2016) Factors Affecting Service Brand Equity of Banks in Malaysia : The Mediating Effect f Social Influence, NUR SYAMIMI BINTI ZULKIFLI
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(2016) Study on The Effect of Social Media on Brand Equity of Football Club, SASINDRAN A/L CHELLIAH
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(2015) Strengthening sports brand: socialization influence on football club brand equity, Chin Wai Ling
-
(2015) -, CHIN WAI LING
Under Graduate Students
- (2023) Industrial Training, Lee San San, Lam Chin Wen, Lee Yean Ping, Leong Zi Yen
- (2021) Supervisor, Social Engagement, Sem 1&2 2020/2021
- (2021) Supervisor, Industry Attachment, Sem 2 2020/2021
- (2021) Supervisor, Industry Attachment, Sem 1, 2021/2022
TEACHING
Master
- (2024) CQC7028 - Integrated Marketing Communications
- (2024) CQE7007 - Marketing Data Analysis
- (2023) CQC7059 - Retailing
- (2022) CQC7026 - Global Branding
- (2022) CQC7028 - Integrated Marketing Communications
- (2022) CQE7007 - Marketing Data Analysis
- (2022) CQD7003 - Marketing Management
- (2022) CQC7059 - Retailing
- (2021) CQE7005 - Digital Media Marketing
- (2021) CQD7003 - Marketing Management
- (2021) CQC7059 - Retailing
- (2020) CQC7028 - Integrated Marketing Communications
- (2020) CQD7003 - Marketing Management
- (2020) CQC7027 - Trade Marketing
- (2020) CQD7003 - Marketing Management
- (2020) CQE7003 - Industry Engagement
- (2019) CQE7002 - Research Project
- (2019) CQE7003 - Industry Engagement
- (2018) CQC7028 - Integrated Marketing Communications
- (2017) CMGB6307 - Promotion Management
- (2017) CQC7024 - Consumer Behaviour
- (2017) CQC7024 - Consumer Behaviour
- (2017) CQC7028 - Integrated Marketing Communications
- (2016) CMGB6303 - Global Marketing
- (2016) CMGB6303 - Global Marketing
- (2016) CMGB6303 - Global Marketing
- (2016) CMGB6303 - Global Marketing
- (2016) CMGB6307 - Promotion Management
- (2016) CMGB6307 - Promotion Management
- (2015) CMGB6303 - Global Marketing
- (2015) CMGB6307 - Promotion Management
Bachelor
- (2023) CIF1001 - Principles of Marketing
- (2022) CIF2002 - Retailing
- (2021) CIF3003 - Integrated Marketing Communications
- (2021) CIF2002 - Retailing
- (2021) GBC0005 - Understanding Consumer Psychology
- (2021) CIF2002 - Retailing
- (2021) CIF3003 - Integrated Marketing Communications
- (2021) GIC1003 - Fundamental of Marketing
- (2020) GIC1003 - Fundamental of Marketing
- (2020) CIF3003 - Integrated Marketing Communications
- (2020) CIF3003 - Integrated Marketing Communications
- (2019) CIF2001 - Consumer Behaviour
- (2018) CIF2001 - Consumer Behaviour
- (2018) CIF3001 - Global Marketing
- (2018) CIF3003 - Integrated Marketing Communications
- (2017) CBEB2304 - Consumer Behaviour
- (2017) CBEB3105 - Global Marketing
- (2017) CBEB3105 - Global Marketing
- (2017) CBEB3318 - Integrated Marketing Communications
- (2017) CBEB3318 - Integrated Marketing Communications
- (2017) CIF2001 - Consumer Behaviour
- (2017) CIF2001 - Consumer Behaviour
- (2017) CIF3001 - Global Marketing
- (2017) CIF3001 - Global Marketing
- (2017) CIF3003 - Integrated Marketing Communications
- (2017) CIF3003 - Integrated Marketing Communications
- (2017) GIC2001 - Understanding Consumer
- (2017) GIC2001 - Understanding Consumer
- (2016) CBEB2306 - Retailing
- (2016) CBEB2306 - Retailing
- (2016) CBEB3105 - Global Marketing
- (2016) CBEB3105 - Global Marketing
- (2016) CIF2002 - Retailing
- (2016) CIF2002 - Retailing
- (2016) CIF3001 - Global Marketing
- (2015) CBEB3105 - Global Marketing
- (2015) GIC1003 - Fundamental of Marketing
- (2015) GIC1003 - Fundamental of Marketing
- (2014) CBEB1106 - Principles of Marketing
SOCIAL RESPONSIBILITY ACTIVITIES
- Aston University Alumni Association - Annual Meeting 9/6/2021, (09 Jun 2021 - 09 Jun 2021) (International)
- Volunteer - Autism Swimming Gala, (10 Oct 2020 - 10 Oct 2020)
- Aston Alumni Association Malaysia - Annual General Meeting, (02 Oct 2020 - 02 Oct 2020)
- Volunteer for Autism Help Lecture by Raun K. Kaufman, (07 Sep 2019 - 07 Sep 2019)
- Speaker, Orientation Programme UM Wow Session 2019/2020, (03 Sep 2019 - 03 Sep 2019)
- Speaker in Week of Welcome Sem 1, 2019/2020, (03 Sep 2019 - 03 Sep 2019)
- Invited Speaker At Department of Bioengineering, Faculty of Engineering, UM, (30 May 2019 - 30 May 2019)
- Aston Alumni Motivation Talk On 26th April 2019, (26 Apr 2019 - 26 Apr 2019)
- Research Project Briefing for Mba, Mm, & Mmkt, (21 Dec 2018 - 21 Dec 2018)
- Statistics Workshop, (13 Oct 2018 - 13 Oct 2018)
- Member - Aston University Alumni Association Malaysia, (01 Jan 2018 - 01 Jan 2038)
- Member - Persatuan Alumni Universiti Malaya, (01 Jan 2015 - 01 Jan 2035)
COURSE ATTENDED
Internal / External Course
COURSES ORGANIZED BY PTJ
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BENGKEL PENGUKUHAN KERJA BERPASUKAN STAF FPP 2016, Hotel Avillion, Port Dickson (12 Mar 2016 - 13 Mar 2016)
INTERNAL COURSE
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PROGRAM TRANSFORMASI MINDA, Aras 4 Bilik Senat Bangunan Canseleri (05 Oct 2020 - 08 Oct 2020)
RESEARCH
-
AEROSPACE SMES STRATEGIC ROADMAP ORIENTATION AND SUPPLY CHAIN ECOSYSTEM READINESS TOWARDS ADOPTION OF 14.0 TECHNOLOGIES, (25 Feb 2022 - 25 Feb 2022)
INTERNAL COURSE- ORGANIZED BY PTJ
-
PRA BENGKEL PENYEDIAAN MANUAL JENAMA UNIVERSITI MALAYA, Connexion Conference & Event Centre, Bangsar (13 Jan 2022 - 13 Jan 2022)
-
LATIHAN SCENARIO PLANNING PROGRAMME, Function Room, Level 1 Malaysian Industry-Government Group for High Technology Might Partnership Hub, Jalan Impact 63000 Cyberjaya, Selangor Darul Ehsan (05 Sep 2023 - 06 Sep 2023)