Dr. Mozard Mohtar (PhD, Aston University) is an academic and consultant with focused expertise in brand management for services and retailing, psychometrics, and multivariate analyses. Based at Universiti Malaya Graduate School of Business, he combines academic knowledge with practical industry experience to support clients and students in navigating complex market dynamics and building effective brand strategies. As an accredited HRD Corp Trainer, Dr. Mozard has collaborated with clients such as Infineon Technologies (Malaysia) Sdn. Bhd. and Panasonic Industrial Devices Malaysia Sdn. Bhd., providing tailored corporate training and consultation. His approach emphasizes data-driven insights, guiding businesses in refining brand positioning and improving customer engagement strategies. Dr. Mozard’s work is rooted in making complex analytics accessible, turning insights into strategies that drive immediate improvements. Beyond research and consultancy, he is dedicated to mentorship and professional development, regularly participating in both academic and industry conferences, while collaborating with partners on emerging challenges. Dr. Mozard values bridging academic perspectives with industry needs to foster sustainable, meaningful brand growth.