Curriculum Vitae

ASSOCIATE PROF. DR. EZLIKA BINTI MOHD GHAZALI

Associate Professor
  • Department of Management & Marketing
    Faculty of Business and Economics
  • ezlika
  • 03-79673962

BIOGRAPHY

Dr. Ezlika M. Ghazali is an Associate Professor of Marketing at the Faculty of Business and Economics, University of Malaya, Kuala Lumpur, Malaysia. She holds an MBA from the University of Malaya and a Ph.D. in Marketing from Warwick University, United Kingdom. Dr. Ghazali's career is marked by her contributions to academia through teaching, research and administration, as well as her active engagement in social causes.

Academic and Professional Background: Dr. Ghazali's academic journey is underpinned by rigorous training and extensive experience. She served as the Head of the Management Department at her institution, highlighting her leadership and administrative capabilities. She is a member of several professional bodies, including the American Psychological Association and the Academy of Marketing.

Research Contributions: With an output of over 130 scholarly publications, Dr. Ghazali's research interests span consumer behaviour, sustainability and cultural influences in marketing. Her work are published in high-impact journals such as the Journal of Consumer Behaviour, Journal of Retailing and Consumer Services, Electronic Markets, Internet Research and International Journal of Consumer Studies among others.

Her research on digital consumer behaviour, particularly in video games like Dota 2 and Pokémon Go, has been instrumental. Notably, as of this writing, her article titled "Health and cosmetics: Investigating consumers’ values for buying organic personal care products" published in the Journal of Retailing and Consumer Services has been cited 363 times, reflecting its significant impact on the field. Another highly cited paper, "Pro-environmental behaviours and Value-Belief-Norm theory: Assessing unobserved heterogeneity of two ethnic groups," published in Sustainability, has garnered 185 citations, highlighting its influence in sustainability research​​. Additionally, her study titled "Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia" in the Asia Pacific Journal of Marketing and Logistics has been cited 176 times, highlighting contributions to understanding technology adoption​​.

Teaching and Mentorship: Dr. Ghazali is dedicated to education and mentorship, having developed and taught numerous marketing courses such as Strategic Marketing, Marketing Research Methods, Marketing Data Analysis and Consumer Behaviour. She has supervised numerous Ph.D. scholars and over 60 Master’s theses, contributing significantly to the academic growth of her students.

Internationalisation and Global Impact: Dr. Ghazali’s work extends beyond national borders, contributing to the internationalisation of consumer research. Her collaborations with researchers from various countries and her publications in international journals reflect her global reach. This internationalisation is further evidenced by her involvement in conferences and research projects that address marketing challenges and consumer behaviour in diverse cultural contexts.

Awards and Recognitions: Dr. Ghazali's work has been acknowledged through numerous awards, including the Best Paper Award and twice receiving the Wiley Top Cited Article honour. As of this writing, her work has achieved an h-index of 22 and an i10-index of 36 on Google Scholar, as well as an h-index of 15 on Scopus.

Social and Community Engagement: Dr. Ghazali is deeply committed to social causes, particularly the well-being of children and young adults with Autism Spectrum Disorder. She has contributed to translating autism literature from Malay to English, enhancing accessibility to critical resources.

Dr. Ezlika M. Ghazali's impactful research, innovative teaching and dedicated societal engagement exemplify her significant contributions to the field of marketing and academia. Her ongoing work aims to further understand the intricate intersections between technology, culture and sustainability in marketing, ensuring her continued influence and leadership in her field.

AREAS OF EXPERTISE

  • QUANTITATIVE METHODS
  • PSYCHOMETRICS
  • DIGITAL AND CONSUMER BEHAVIOUR
  • SUSTAINABLE CONSUMER BEHAVIOUR
  • TECHNOLOGY ADOPTION AND INNOVATION
  • SOCIAL ENTREPRENEURSHIP
  • SUSTAINABILITY MARKETING

ACADEMIC QUALIFICATION

  • PhD (Warwick,UK)(2011), (Marketing)
    Warwick University, UK
  • MBA (UM)(2001), (Business Administration)
    Universiti Malaya (UM)
  • BA (Hons)(BusAdmin)(De Montfort,UK)(1997), (LAIN-LAIN)
    De Montfort University

ADMINISTRATIVE DUTIES

  • Taskforce Member: Doctoral of Management (DMGT) Curriculum Review Committee.
    10 Dec 2021 - 10 Dec 2024 (Faculty)
  • Task Force Member
    10 Dec 2021 - 10 Dec 2024 (Faculty)
  • Task Force Committee for Neuro-Inclusive Policy Universiti Malaya
    01 May 2024 - 31 Oct 2024 (University Malaya)
  • Interview panel member for admission into the Bachelor's degree programs (Business Administration, Accounting, and Finance) for the academic session 2024/2025 at the Faculty of Business and Economics.
    10 Jun 2024 - 14 Jun 2024 (University Malaya)
  • Task Force Leader
    20 Jan 2022 - 20 Jan 2024 (Faculty)
  • Task Force Leader
    06 Jan 2022 - 06 Jan 2024 (Department)
  • Task Force Leader
    06 Jan 2022 - 06 Jan 2024 (Faculty)
  • Head of Department
    20 Sep 2021 - 31 Dec 2023 (Department of Management & Marketing, Faculty of Business and Economics)
  • Committee Members
    13 Jul 2020 - 13 Jul 2023 (Faculty of Business and Accountancy Dean's Office, Faculty of Business & Accountancy)
  • Committee Members
    07 Jun 2023 - 21 Jun 2023 (University Malaya)
  • Task Force Member
    01 May 2022 - 31 Dec 2022 (University Malaya)
  • Committee Member of the Research Management Unit (RMU)
    06 Jun 2018 - 05 Jun 2021 (Department of Marketing, Faculty of Business & Accountancy)
  • Coordinator: Research Management Unit, Faculty of Business and Accountancy, University of Malaya
    19 Sep 2019 - 05 Jun 2021 (Faculty of Business and Accountancy Dean's Office, Faculty of Business & Accountancy)
  • Committee Member: Research and Publications Committee
    08 Jan 2018 - 08 Jan 2021 (Faculty of Business and Accountancy Dean's Office, Faculty of Business & Accountancy)
  • Research and Publishing Committee
    08 Jan 2018 - 07 Jan 2021 (Faculty)
  • Research Committee, Business and Commercialisation Section, UM Halal Research Centre. https://umhrc.um.edu.my/directory-staff
    01 Jan 2020 - 31 Dec 2020 (University Malaya)
  • Supervisor
    16 Oct 2017 - 15 Oct 2020 (Faculty)
  • Interviewer Panel for New Intake 2020/2021 to Bachelor Programmes (BBA, BAcc, BFiin)
    03 Jun 2020 - 10 Jun 2020 (National)
  • Curriculum Committee Member: Master of Business Administration (MBA) Programme, University of Malaya:
    23 Sep 2019 - 04 Jun 2020 (Graduate Business School, Faculty of Business & Accountancy)
  • Ahli Jawatankuasa Pengajian Bagi Program Sarjana Pemasaran
    13 Mar 2017 - 13 Mar 2020 (Faculty)
  • Curriculum Committee Member - Master of Marketing Programme
    13 Mar 2017 - 13 Mar 2020 (Department of Marketing, Faculty of Business & Accountancy)
  • Head of Section
    01 Mar 2018 - 31 Dec 2019 (University Malaya)
  • Interviewer Panel for New Intake 2019/2020 to Bachelor Programmes (BBA, BAcc, BFiin)
    11 Jun 2019 - 14 Jun 2019 (University Malaya)
  • Mock Teaching Panelist - For the position of Senior Lecturer
    11 Jun 2019 - 11 Jun 2019 (Department of Marketing, Faculty of Business & Accountancy)
  • Interviewer Panel for New Intake 2018/2019 to Bachelor Programmes (BBA, BAcc, BFiin)
    04 Jun 2018 - 07 Jun 2018 (University Malaya)
  • Ahli Jawatankuasa Pengajian Ijazah Pertama
    01 Sep 2014 - 11 Jan 2018 (Department of Marketing, Faculty of Business & Accountancy)
  • Acting Head of Department
    01 Aug 2017 - 30 Nov 2017 (Marketing, Faculty of Business & Accountancy)
  • Acting Head of Department
    01 Oct 2017 - 30 Dec 2017 (University Malaya)
  • Panel Penemuduga Kemasukan Calon Ke Program Ijazah Pertama Sesi 2017/2018
    29 May 2017 - 01 Jun 2017 (University Malaya)
  • Tugas Pengawasan Jabatan Pemasaran
    22 May 2017 - 26 May 2017 (Department of Marketing, Faculty of Business & Accountancy)
  • Organising Committee: International Marketing Conference, Institute of Business Administration (IBA) 3rd International Conference on Marketing
    19 Dec 2016 - 20 Dec 2016 (International)
  • Ahli Jawatankuasa Menggubal Program Ijazah Sarjana Secara Penyelidikan
    09 Mar 2014 - 11 May 2016 (Department of Marketing, Faculty of Business & Accountancy)

MEMBERSHIPS

  • AMERICAN PSYCHOLOGICAL ASSOCIATION (APA) INTERNATIONAL AFFILIATE, MEMBER
    2023 to 2024 (International)
  • ACADEMY OF MARKETING, MEMBER
    2023 to 2024 (International)
  • SERVCOLLAB, MEMBER
    Since 2022 (International)
  • AHLI MAJLIS PROFESOR NEGARA, MEMBER
    Since 2022 (National)
  • MEMBER FOR CENTRE OF PALESTINE STUDIES, MEMBER
    Since 2022 (National)
  • TASKFORCE: DOCTORAL OF MANAGEMENT CURRICULUM REVIEW, MEMBER
    2021 to 2024 (University)
  • TASKFORCE: MASTER OF MARKETING CURRICULUM REVIEW, MEMBER
    2021 to 2024 (University)
  • SUSTAINABLE BUSINESS AND SOCIETY RESEARCH CENTRE, MEMBER
    Since 2020 (University)
  • ASEAN ENTREPRENEURSHIP JOURNAL, BOARD MEMBER
    Since 2018 (National)
  • THE BOTTOM LINE JOURNAL, BOARD MEMBER
    Since 2016 (International)
  • UNIVERSITY OF WARWICK ALUMNI, MEMBER
    Since 2011 (International)
  • DEPARTMENT OF MANAGEMENT TIMETABLE TASK FORCE COMMITTEE, PRESIDENT/ CHIEF
    2022 to 2023 (University)
  • HIGHER DEGREE RESEARCH AND EVALUATION TASKFORCE COMMITTEE, PRESIDENT/ CHIEF
    2022 to 2023 (University)
  • EDITORIAL BOARD MEMBER: JOURNAL OF FATWA MANAGEMENT AND RESEARCH, BOARD MEMBER
    2021 to 2023 (National)
  • UNIVERSITY OF MALAYA HALAL RESEARCH CENTRE, MEMBER
    2021 to 2023 (University)
  • HEARTS OF GOLD FOUNDATION, ADVISORY BOARD
    2019 to 2023 (National)
  • EDITORIAL BOARD MEMBER, EDITORIAL BOARD
    2021 to 2023 (National)
  • MALAYSIAN AVIATION COMMISSION, CONSUMER PROTECTION COMMITTEE, COMMITTEE MEMBER
    2019 to 2022 (National)
  • SCIENTIFIC COMMITTEE - THE 3RD ASEAN BUSINESS, ENGINEERING, AND TECHNOLOGY SYMPOSIUM: LESSONS FOR AN UNCERTAIN FUTURE: THE ROLE OF BUSINESS, ENGINEERING AND TECHNOLOGY, COMMITTEE MEMBER
    2021 to 2021 (International)
  • JOURNAL OF TOURISM, HOSPITALITY AND CULINARY ARTS, EDITORIAL BOARD
    2016 to 2018 (National)
  • ASSOCIATE FELLOW OF ACADEMY FOR GLOBAL BUSINESS ADVANCEMENT, FELLOW
    2016 to present (International)
  • ASSOCIATE FELLOW OF THE ACADEMY OF WORLD BUSINESS, MARKETING AND MANAGEMENT DEVELOPMENT (A.F.A.W.B), FELLOW
    2004 to 2006 (International)
  • MBA ALUMNI, UNIVERSITY OF MALAYA, GRADUATE MEMBER
    Since 2002 (University)
  • JOURNAL FOR INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP DEVELOPMENT, EDITORIAL BOARD MEMBER
    2016 to present (International)
  • MALAYSIAN CONSUMER AND FAMILY ECONOMICS ASSOCIATION (MACFEA), COMMITTEE MEMBER
    2002 to 2003 (National)

AWARD AND STEWARDSHIP

  • CERTIFICATE OF EXCELLENT SERVICE
    University of Malaya, 2024 (University)
  • Best Presenter Award: Gamification of Robo-Advisors: Shaping Users Experience and Brand Loyalty
    2024 International Conference on Partial Least Squares Structural Equation Modeling (PLS-SEM), 2024 (International)
  • Best Paper Award: Study Investigating Human-Robot Interaction and Consumers' Intention to Revisit Restaurant that Use Service Robots
    the 4th International Symposium on Applied Structural Equation Modelling and Methodology Matters, 2023 (International)
  • Wiley Top Cited Article 2021-2022
    Wiley, 2023 (International)
  • Top Cited Article 2020-2021
    Wiley, 2022 (International)
  • Certificate of Achievement - Smartwatch Adoption Manuscript
    International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) 2019, 2019 (International)
  • Certificate of Achievement - Factors Influencing House Purchase Intentions in the City of Elmina Manuscript.
    International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) 2019, 2019 (International)
  • Best Paper Award
    International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM 2019), 2019 (International)
  • Khidmat Setia 20 Award
    University of Malaya, 2019 (University)
  • EXCELLENCE SERVICE AWARD
    University of Malaya, 2019 (University)
  • Certificate of Appreciation: Multimedia and Publicity Committee, Muqaddas VIII Conference, 14-15 November, 2018
    Centre of Quranic Research University of Malaya in collaboration with King Abdullah bin AbdulAziz Chair of the Holy Quran, 2018 (International)
  • Reviewer of Healthcare Business Idea IFKL 2018
    Innovation Forum KL, University of Malaya and Prima Nexus, 2018 (National)
  • Best Paper Award
    International Symposium on Applied Structural Equation Modelling, 2017 (International)
  • Most Promising Paper Award
    The Academy of Marketing, 2008 (International)
  • REFEREED JOURNAL PUBLICATION SPECIAL AWARD
    , 2007
  • 2006 Distinguished AGBA Young Asian Scholar
    Academy for Global Business Advancement - hosted by Texas A&M University, University of Connecticut, Memphis University, USA, 2006 (International)
  • Woman Scholar of The Year 2005
    Academy for Global Business Advancement Conference hosted by Texas A&M University, USA, 2005 (International)

PUBLICATIONS

Article in Journal
WoS
  1. Ghazali, Ezlika M.; Mutum, Dilip S.; Nguyen, Bang; Hamzah, Zalfa Laili; Mohtar, Mozard (2024). Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model, ENTREPRENEURSHIP RESEARCH JOURNAL. . doi:10.1515/erj-2020-0426
  2. Ghazali, Ezlika; Mutum, Dilip S. S.; Lun, Na Kai (2024). Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation-confirmation model, JOURNAL OF CONSUMER BEHAVIOUR. . doi:10.1002/cb.2228
  3. Jomhari, Nazean; Ahmad Alias, Nurul Aswani; Ellah, Adi Aslah Abdul; Magableh, Aws A.; Ghazali, Ezlika Mohd (2024). A Multi-Criteria Decision-Making for Legacy System Modernization With FUCOM-WSM Approach, IEEE ACCESS. 12, 48608-48619. doi:10.1109/ACCESS.2024.3383917
  4. Mushtaq, Fakhra Malik; Hamzah, Zalfa Laili; Ghazali, Ezlika M. (2024). Fly or Fry: Understanding the dynamics of brand hate and consumer resilience in the airline and restaurant industries, JOURNAL OF CONSUMER BEHAVIOUR. . doi:10.1002/cb.2387
  5. Ghazali, Ezlika M.; Al Halbusi, Hussam; Fattah, Fadi Abdel Muniem Abdel; Uzir, Md Uzir Hossain; Mutum, Dilip S.; Tan, Foon-Lip (2023). A study of player behavior and motivation to purchase Dota 2 virtual in game items, KYBERNETES. . doi:10.1108/K-08-2021-0678
  6. Shahab, Hamza; Mohtar, Mozard; Ghazali, Ezlika; Rauschnabel, Philipp A.; Geipel, Andrea (2023). Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?, INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION. . doi:10.1080/10447318.2022.2099399
  7. Ghazali, Ezlika M.; Mutum, Dilip S.; Waqas, Muhammad; Nguyen, Bang; Ahmad-Tarmizi, Nur Azureen (2022). Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model, INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT. 101. doi:10.1016/j.ijhm.2021.103109
  8. Ghazali, E. M., Mutum, D. S., & Javadi, H. H. (2021). The impact of the institutional environment and experience on social entrepreneurship: a multi-group analysis. International Journal of Entrepreneurial Behavior & Research, 27(5), 1329-1350. doi: 10.1108/ijebr-05-2020-0332
  9. Mutum, D. S., Ghazali, E. M., & Wei-Pin, W. (2021). Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior. Journal of Consumer Behaviour, 20(3), 827-844. doi: 10.1002/cb.1913
  10. Shahab, M. H., Ghazali, E., & Mohtar, M. (2021). The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda. International Journal of Consumer Studies, 45(4), 664-689. doi: 10.1111/ijcs.12658
  11. Ghazali, E. M., Mutum, D. S., Pua, M. H. J., & Ramayah, T. (2020). Status-quo satisfaction and smartwatch adoption: a multi-group analysis. Industrial Management & Data Systems, 120(12), 2319-2347. doi: 10.1108/imds-10-2019-0576
  12. Ghazali, Ezlika M.; Ngiam, Elaine Yee-Ling; Mutum, Dilip S. (2020). Elucidating the drivers of residential mobility and housing choice behaviour in a suburban township via push-pull-mooring framework, JOURNAL OF HOUSING AND THE BUILT ENVIRONMENT. 35(2), 633-659. doi:10.1007/s10901-019-09705-8
  13. Ghazali, Ezlika M.; Mutum, Dilip S.; Woon, Mei Yuen (2019). Multiple sequential mediation in an extended uses and gratifications model of augmented reality game Pokemon Go, INTERNET RESEARCH. 29(3), 504-528. doi:10.1108/IntR-12-2017-0505
  14. Ghazali, Ezlika M.; Nguyen, Bang; Mutum, Dilip S.; Yap, Su-Fei (2019). Pro-Environmental Behaviours and Value-Belief-Norm Theory: Assessing Unobserved Heterogeneity of Two Ethnic Groups, SUSTAINABILITY. 11(12). doi:10.3390/su11123237
  15. Ghazali, Ezlika; Mutum, Dilip S.; Woon, Mei-Yuen (2019). Exploring player behavior and motivations to continue playing Pokemon GO, INFORMATION TECHNOLOGY & PEOPLE. 32(3), 646-667. doi:10.1108/ITP-07-2017-0216
  16. Mohd-Any, Amrul Asraf; Mutum, Dilip S.; Ghazali, Ezlika M.; Mohamed-Zulkifli, Lokmanulhakim (2019). To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers, JOURNAL OF SERVICE THEORY AND PRACTICE. 29(5/6), 661-690. doi:10.1108/JSTP-10-2018-0223
  17. Ghazali, EM; Mutum, DS; Ariswibowo, N (2018). Impact of religious values and habit on an extended green purchase behaviour model, INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 42(6), 639-654. doi:10.1111/ijcs.12472
  18. Ghazali, Ezlika M.; Mutum, Dilip S.; Ariswibowo, Nanang (2018). Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS. 30(4), 1064-1086. doi:10.1108/APJML-05-2017-0093
  19. Ghazali, Ezlika; Mutum, Dilip S. (2017). Islamic Marketing: Compatibility with Contemporary Themes in Marketing, ADVANCES IN ISLAMIC FINANCE, MARKETING, AND MANAGEMENT: AN ASIAN PERSPECTIVE. , 213-222
  20. Ghazali, Ezlika; Soon, Pat Chen; Mutum, Dilip S.; Nguyen, Bang (2017). Health and cosmetics: Investigating consumers' values for buying organic personal care products, JOURNAL OF RETAILING AND CONSUMER SERVICES. 39, 154-163. doi:10.1016/j.jretconser.2017.08.002
  21. Ghazali, Ezlika; Bang Nguyen; Mutum, Dilip S.; Mohd-Any, Amrul Asraf (2016). Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers, ELECTRONIC MARKETS. 26(2), 157-171. doi:10.1007/s12525-016-0218-1
ESCI
  1. Renaldi, Antonius; Hati, Sri Rahayu Hijrah; Ghazali, Ezlika; Sumarwan, Ujang; Ramayah, T. (2024). The determinants of customer loyalty in the sharing economy: a study of the largest local food delivery apps in Indonesia, COGENT BUSINESS & MANAGEMENT. 11(1). doi:10.1080/23311975.2024.2364055
  2. Moghavvemi, Sedigheh; Mogan, Kesavaartaney; Ghazali, Ezlika M. (2023). The Issue, Challenges and Risk of Post- Surgery Treatment Abroad Among Medical Tourists from Doctors' Perspective, JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM. . doi:10.1080/1528008X.2023.2262142
  3. Mutum, Dilip S.; Hussein, Ahmad Hata; Ghazali, Ezlika M. (2023). The antecedents of university loyalty: a study of postgraduate students in Malaysia, INTERNATIONAL JOURNAL OF EDUCATIONAL MANAGEMENT. . doi:10.1108/IJEM-07-2021-0286
  4. Ghazali, Ezlika; Mutum, Dilip; Waqas, Muhammad; Taha, Azni Zarina; Mohtar, Mozard (2022). Factors influencing the potential adoption of portable pork DNA detection device, JOURNAL OF ISLAMIC MARKETING. . doi:10.1108/JIMA-05-2022-0129
  5. Mohtar, Mozard; Taha, Azni Zarina; Ghazali, Ezlika; Radzi, Mardiana Md (2020). Investigating repatronage intention in stores carrying halal products through store personalities, JOURNAL OF ISLAMIC MARKETING. 11(2), 432-448. doi:10.1108/JIMA-09-2018-0171
  6. Rosli, Nadzirah; Che-Ha, Norbani; Ghazali, Ezlika Mohd (2020). THE INFLUENCE OF HOTEL ATTRIBUTES ON BRAND ATTACHMENT AND POST-CONSUMPTION OUTCOMES: THE MEDIATING EFFECTS OF BRAND CREDIBILITY, INTERNATIONAL JOURNAL OF BUSINESS AND SOCIETY. 21(1), 313-333
  7. Alwi, Sharifah; Che-Ha, Norbani; Nguyen, Bang; Ghazali, Ezlika M.; Mutum, Dilip M.; Kitchen, Philip J. (2019). Projecting university brand image via satisfaction and behavioral response Perspectives from UK-based Malaysian students, QUALITATIVE MARKET RESEARCH. 23(1), 47-68. doi:10.1108/QMR-12-2017-0191
  8. Mutum, Dilip S.; Ghazali, Ezlika M.; Putit, Lennora (2019). Guest editorial, BOTTOM LINE. 32(4), 249-252. doi:10.1108/BL-12-2019-116
  9. Rosli, Nadzirah; Ha, Norbani Che; Ghazali, Ezlika M. (2019). Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers' hotel choice, BOTTOM LINE. 32(4), 308-339. doi:10.1108/BL-03-2019-0078
  10. Mutum, Dilip S.; Ghazali, Ezlika M.; Mohd-Any, Amrul Asraf; Bang Nguyen (2018). Avoidance of sponsored posts on consumer-generated content: a study of personal blogs, BOTTOM LINE. 31(1), 76-94. doi:10.1108/BL-09-2017-0027
  11. Ariswibowo, Nanang; Ghazali, Ezlika (2017). Green Purchase Behaviours of Muslim Consumers: An Examination of Religious Value and Environmental Knowledge, JOURNAL OF ORGANISATIONAL STUDIES AND INNOVATION. 4(1), 39-56
Scopus
  1. Ghazali E.M., Mutum D.S., Nguyen B., Hamzah Z.L., Mohtar M. (2024). Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model, Entrepreneurship Research Journal. 14(1), 53-88. doi:10.1515/erj-2020-0426
  2. Jomhari N., Ahmad Alias N.A., Ellah A.A.A., Magableh A.A., Ghazali E.M. (2024). A Multi-Criteria Decision-Making for Legacy System Modernization with FUCOM-WSM Approach, IEEE Access. . doi:10.1109/ACCESS.2024.3383917
  3. Mushtaq F.M., Ghazali E.M., Hamzah Z.L. (2024). Brand hate: a systematic literature review and future perspectives, Management Review Quarterly. . doi:10.1007/s11301-023-00402-z
  4. Renaldi A., Hati S.R.H., Ghazali E., Sumarwan U., Ramayah T. (2024). The determinants of customer loyalty in the sharing economy: a study of the largest local food delivery apps in Indonesia, Cogent Business and Management. 11(1). doi:10.1080/23311975.2024.2364055
  5. Ghazali E., Mutum D., Waqas M., Taha A.Z., Mohtar M. (2023). Factors influencing the potential adoption of portable pork DNA detection device, Journal of Islamic Marketing. 14(10), 2575-2599. doi:10.1108/JIMA-05-2022-0129
  6. Ghazali E., Mutum D.S., Lun N.K. (2023). Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation-confirmation model, Journal of Consumer Behaviour. . doi:10.1002/cb.2228
  7. Ghazali E.M., Al Halbusi H., Abdel Fattah F.A.M., Hossain Uzir M.U., Mutum D.S., Tan F.-L. (2023). A study of player behavior and motivation to purchase Dota 2 virtual in game items, Kybernetes. 52(6), 1937-1961. doi:10.1108/K-08-2021-0678
  8. Moghavvemi S., Mogan K., Ghazali E.M. (2023). The Issue, Challenges and Risk of Post- Surgery Treatment Abroad Among Medical Tourists from Doctors Perspective, Journal of Quality Assurance in Hospitality and Tourism. . doi:10.1080/1528008X.2023.2262142
  9. Mutum D.S., Ghazali E.M. (2023). Benefits and Detriments of Marketing, CSR, Sustainability, Ethics and Governance. Part F1366, 45-69. doi:10.1007/978-3-031-39359-4_3
  10. Mutum D.S., Ghazali E.M. (2023). Consumption and Consumer Society, CSR, Sustainability, Ethics and Governance. Part F1366, 1-29. doi:10.1007/978-3-031-39359-4_1
  11. Mutum D.S., Ghazali E.M. (2023). Ethical Marketing, CSR, Sustainability, Ethics and Governance. Part F1366, 71-92. doi:10.1007/978-3-031-39359-4_4
  12. Mutum D.S., Ghazali E.M. (2023). Evolution of Marketing, CSR, Sustainability, Ethics and Governance. Part F1366, 31-44. doi:10.1007/978-3-031-39359-4_2
  13. Mutum D.S., Ghazali E.M. (2023). Evolving Consumer Representations and Roles, CSR, Sustainability, Ethics and Governance. Part F1366, 149-171. doi:10.1007/978-3-031-39359-4_7
  14. Mutum D.S., Ghazali E.M. (2023). Preface, CSR, Sustainability, Ethics and Governance. Part F1366, vii-viii
  15. Mutum D.S., Ghazali E.M. (2023). Social Marketing, CSR, Sustainability, Ethics and Governance. Part F1366, 123-147. doi:10.1007/978-3-031-39359-4_6
  16. Mutum D.S., Ghazali E.M. (2023). Sustainable Marketing, CSR, Sustainability, Ethics and Governance. Part F1366, 93-121. doi:10.1007/978-3-031-39359-4_5
  17. Mutum D.S., Hussein A.H., Ghazali E.M. (2023). The antecedents of university loyalty: a study of postgraduate students in Malaysia, International Journal of Educational Management. 37(3), 591-609. doi:10.1108/IJEM-07-2021-0286
  18. Shahab H., Mohtar M., Ghazali E., Rauschnabel P.A., Geipel A. (2023). Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?, International Journal of Human-Computer Interaction. 39(18), 3586-3603. doi:10.1080/10447318.2022.2099399
  19. Ghazali E.M., Mutum D.S., Waqas M., Nguyen B., Ahmad-Tarmizi N.A. (2022). Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model, International Journal of Hospitality Management. 101. doi:10.1016/j.ijhm.2021.103109
  20. Hamzah Z.L., Waqas M., Rahman R.B., Ghazali E. (2022). Consumer repurchase intention of smart wearable devices: an extension of the technology integration model, International Journal of Technology Marketing. 17(1), 78-98. doi:10.1504/ijtmkt.2023.127329
  21. Rahman W.N.A., Mutum D.S., Ghazali E.M. (2022). Consumer Engagement With Visual Content on Instagram: Impact of Different Features of Posts by Prominent Brands, International Journal of E-Services and Mobile Applications. 14(1). doi:10.4018/IJESMA.295960
  22. Shahab H., Ghazali E., Mohtar M. (2022). A Systematic Literature Review and Future Research Agenda for the Gratification Discrepancies Approach, Contemporary Management Research. 18(1), 1-33. doi:10.7903/cmr.21583
  23. Ghazali, E. M., Mutum, D. S., & Javadi, H. H. (2021). The impact of the institutional environment and experience on social entrepreneurship: a multi-group analysis. International Journal of Entrepreneurial Behaviour and Research, 27(5), 1329-1350. doi: 10.1108/IJEBR-05-2020-0332
  24. Mutum, D. S., Ghazali, E. M., & Wei-Pin, W. (2021). Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior. Journal of Consumer Behaviour, 20(3), 827-844. doi: 10.1002/cb.1913
  25. Shahab M.H., Ghazali E., Mohtar M. (2021). The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda, International Journal of Consumer Studies. 45(4), 664-689. doi:10.1111/ijcs.12658
  26. Alwi S., Che-Ha N., Nguyen B., Ghazali E.M., Mutum D.M., Kitchen P.J. (2020). Projecting university brand image via satisfaction and behavioral response: Perspectives from UK-based Malaysian students, Qualitative Market Research. 23(1), 47-68. doi:10.1108/QMR-12-2017-0191
  27. Ghazali, E. M., Mutum, D. S., Pua, M. H. J., & Ramayah, T. (2020). Status-quo satisfaction and smartwatch adoption: a multi-group analysis. Industrial Management and Data Systems, 120(12), 2319-2347. doi: 10.1108/IMDS-10-2019-0576
  28. Ghazali, E. M., Ngiam, E. Y. L., & Mutum, D. S. (2020). Elucidating the drivers of residential mobility and housing choice behaviour in a suburban township via push pull mooring framework. Journal of Housing and the Built Environment, 35(2), 633-659. doi:10.1007/s10901-019-09705-8
  29. Mohtar, M., Taha, A. Z., Ghazali, E., & Radzi, M. M. (2020). Investigating repatronage intention in stores carrying halal products through store personalities. Journal of Islamic Marketing, 11(2), 432-448. doi: 10.1108/JIMA-09-2018-0171
  30. Rosli, N., Che-Ha, N., & Ghazali, E. M. (2020). The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility. International Journal of Business and Society, 21(1), 313-333.
  31. Al-hajla A.H., Nguyen B., Melewar T.C., Jayawardhena C., Ghazali E., Mutum D.S. (2019). Understanding New Religion-Compliant Product Adoption (NRCPA) in Islamic Markets, Journal of Global Marketing. 32(4), 288-302. doi:10.1080/08911762.2018.1559907
  32. Al-hajla, A. H., Nguyen, B., Melewar, T. C., Jayawardhena, C., Ghazali, E., Mutum, D. S. (2019). Understanding New Religion-Compliant Product Adoption (NRCPA) in Islamic Markets. Journal of Global Marketing. doi: 10.1080/08911762.2018.1559907
  33. Ghazali E., Mutum D.S., Woon M.-Y. (2019). Exploring player behavior and motivations to continue playing Pok mon GO, Information Technology and People. 32(3), 646-667. doi:10.1108/ITP-07-2017-0216
  34. Ghazali E.M., Mutum D.S., Md Radzi M., Woon W.-P. (2019). Cadbury and the Porcine DNA Crisis, Management for Professionals. Part F561, 163-169. doi:10.1007/978-3-030-10907-3_14
  35. Ghazali E.M., Mutum D.S., Rashid M., Ahmed J.U. (2019). Managing Shari ah-Compliant Businesses to Create Sustainable Value, Management for Professionals. Part F561, 1-5. doi:10.1007/978-3-030-10907-3_1
  36. Ghazali E.M., Mutum D.S., Sundramohana M., Valdivieso P. (2019). Was the Boycott of McDonald s Malaysia Religiously Motivated?, Management for Professionals. Part F561, 155-161. doi:10.1007/978-3-030-10907-3_13
  37. Ghazali E.M., Mutum D.S., Woon M.Y. (2019). Multiple sequential mediation in an extended uses and gratifications model of augmented reality game Pok mon Go, Internet Research. 29(3), 504-528. doi:10.1108/IntR-12-2017-0505
  38. Ghazali E.M., Nguyen B., Mutum D.S., Yap S.-F. (2019). Pro-environmental behaviours and Value-Belief-Norm theory: Assessing unobserved heterogeneity of two ethnic groups, Sustainability (Switzerland). 11(12). doi:10.3390/su10023237
  39. Ghazali, E. M., Mutum, D. S., Woon, M. Y. (2019). Multiple sequential mediation in an extended uses and gratifications model of augmented reality game Pok mon Go. Internet Research. doi: 10.1108/IntR-12-2017-0505
  40. Ghazali, E. M., Nguyen, B., Mutum, D. S., Yap, S. F. (2019). Pro-environmental behaviours and Value-Belief-Norm theory: Assessing unobserved heterogeneity of two ethnic groups. Sustainability (Switzerland), 11(12). doi: 10.3390/su10023237
  41. Ghazali, E., Mutum, D. S., Woon, M. Y. (2019). Exploring player behavior and motivations to continue playing Pok mon GO. Information Technology and People, 32(3), 646-667. doi: 10.1108/ITP-07-2017-0216
  42. Mohd-Any A.A., Mutum D.S., Ghazali E.M., Mohamed-Zulkifli L. (2019). To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers, Journal of Service Theory and Practice. 29(5-6), 661-690. doi:10.1108/JSTP-10-2018-0223
  43. Mohd-Any, A. A., Mutum, D. S., Ghazali, E. M., Mohamed-Zulkifli, L. (2019). To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers. Journal of Service Theory and Practice, 29(5-6), 661-690. doi: 10.1108/JSTP-10-2018-0223
  44. Mutum D.S., Ghazali E.M. (2019). Can Siti Khadijah Telekung Overcome Cultural Differences in the UK?, Management for Professionals. Part F561, 171-176. doi:10.1007/978-3-030-10907-3_15
  45. Mutum D.S., Ghazali E.M., Putit L. (2019). Guest editorial, Bottom Line. 32(4), 249-252. doi:10.1108/BL-12-2019-116
  46. Rosli N., Che Ha N., Ghazali E.M. (2019). Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers hotel choice, Bottom Line. 32(4), 308-339. doi:10.1108/BL-03-2019-0078
  47. Rosli, N., Che Ha, N., Ghazali, E. M. (2019). Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers hotel choice. Bottom Line, 32(4), 308-339. doi: 10.1108/BL-03-2019-0078
  48. Ghazali E.M., Mutum D.S., Ariswibowo N. (2018). Impact of religious values and habit on an extended green purchase behaviour model, International Journal of Consumer Studies. 42(6), 639-654. doi:10.1111/ijcs.12472
  49. Ghazali E.M., Mutum D.S., Chong J.H., Nguyen B. (2018). Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia, Asia Pacific Journal of Marketing and Logistics. 30(4), 1064-1086. doi:10.1108/APJML-05-2017-0093
  50. Ghazali, E. M., Mutum, D. S., Ariswibowo, N. (2018). Impact of religious values and habit on an extended green purchase behaviour model. International Journal of Consumer Studies, 42(6), 639-654. doi: 10.1111/ijcs.12472
  51. Ghazali, E. M., Mutum, D. S., Chong, J. H., Nguyen, B. (2018). Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia. Asia Pacific Journal of Marketing and Logistics, 30(4), 1064-1086. doi: 10.1108/APJML-05-2017-0093
  52. Mutum D.S., Ghazali E.M., Mohd-Any A.A., Nguyen B. (2018). Avoidance of sponsored posts on consumer-generated content: a study of personal blogs, Bottom Line. 31(1), 76-94. doi:10.1108/BL-09-2017-0027
  53. Mutum, D. S., Ghazali, E. M., Mohd-Any, A. A., Nguyen, B. (2018). Avoidance of sponsored posts on consumer-generated content: a study of personal blogs. Bottom Line, 31(1), 76-94. doi: 10.1108/BL-09-2017-0027
  54. Rosli N., Ha N.C., Ghazali E.M., Jano Z. (2018). Gender differences in hotel choice: A case of Malaysian muslims, International Journal of Engineering and Technology(UAE). 7(4), 312-316. doi:10.14419/ijet.v7i4.28.22603
  55. Rosli, N., Ha, N. C., Ghazali, E. M., Jano, Z. (2018). Gender differences in hotel choice: A case of Malaysian muslims. International Journal of Engineering and Technology(UAE), 7(4), 312-316. doi: 10.14419/ijet.v7i4.28.22603
  56. Ghazali E., Soon P.C., Mutum D.S., Nguyen B. (2017). Health and cosmetics: Investigating consumers values for buying organic personal care products, Journal of Retailing and Consumer Services. 39, 154-163. doi:10.1016/j.jretconser.2017.08.002
  57. Ghazali, E., Soon, P. C., Mutum, D. S., Nguyen, B. (2017). Health and cosmetics: Investigating consumers values for buying organic personal care products. Journal of Retailing and Consumer Services, 39, 154-163. doi: 10.1016/j.jretconser.2017.08.002
  58. Ghazali E., Nguyen B., Mutum D.S., Mohd-Any A.A. (2016). Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers, Electronic Markets. 26(2), 157-171. doi:10.1007/s12525-016-0218-1
  59. Ghazali E., Mutum A.D., Mahbob N.A. (2006). Attitude towards online purchase of fish in urban Malaysia: An ethnic comparison, Journal of Food Products Marketing. 12(4), 109-128. doi:10.1300/J038v12n04_07
  60. Ghazali E., Mutum D., Azlinawatee Mahbob N. (2006). Exploratory study of buying fish online: are Malaysians ready to adopt online grocery shopping?, International Journal of Electronic Marketing and Retailing. 1(1), 67-82. doi:10.1504/IJEMR.2006.010096
  61. Ghazali, E., Mutum, A. D., Mahbob, N. A. (2006). Attitude towards online purchase of fish in urban Malaysia: An ethnic comparison, Journal of Food Products Marketing. 12(4), 109-128
Others
  1. Abdul-Rahman, W.N.; Mutum. D.S. and Ghazali, E.M. (In-Press), Consumer engagement with visual content on Instagram: Impact of different features of posts by prominent brands, International Journal of E-Services and Mobile Applications, 14(4).
  2. Ghazali, E., Mutum, D., Nguyen, B., Hamzah, Z. & Mohtar, M. (2021). Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model. Entrepreneurship Research Journal. https://doi.org/10.1515/erj-2020-0426
  3. Nadzirah Rosli, N., Che-Ha, N., Ghazali, E.M. (2021), Assessing the Mediation Role of Brand Attachment: An Empirical Study among Tourists in Malaysia, Journal of Human Capital Development. 14 (2),
  4. Rosli, N., Che-Ha, N., & Ghazali, E. M. (2021). Hotel Choice of Muslim Consumers: Assessing the Unobserved Heterogeneity Among Gender. Malaysian Journal of Social Sciences and Humanities (MJSSH), 6(11), 376 - 389.
  5. Ghazali, E.M. (2020). Gotta Catch Em All: Predicting the Continuance Intention to Play Augmented Reality Pok mon Go. University of Malaya Research Bulletin, 20(1), 10-11. Kuala Lumpur: Institute of Research Management & Services, University of Malaya. https://umresearch.um.edu.my/umrbulletin/UMR%20Bulletin%201%202020.pdf
  6. Mutum, D.M, Ghazali, E.M. and Woon, W-P. (2020). Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behaviour. Journal of Consumer Behaviour. DOI: 10.1002/CB.1913
  7. Al-hajla, A.H., Nguyen, B., Melewar, T.C., Jayawardhena, C., Ghazali, E. & Mutum, D. (2019). Understanding the Adoption of New Religion-Compliant Products (NRCP) in Islamic Markets. Journal of Global Marketing, 32(4), 288-302. DOI: 10.1080/08911762.2018.1559907
  8. Alwi, S., Che-Ha, N., Nguyen, B., Ghazali, E., Mutum, D. & Kitchen, P. (2019). Projecting University Brand Image via Satisfaction and Behavioral Response: Perspectives from UK-based Malaysian Students. Qualitative Market Research: An International Journal. DOI: 10.1108/QMR-12-2017-0191
  9. Mohtar, M., Taha, A. Z., Ghazali, E., & Radzi, M. M. (2019). Investigating repatronage intention in stores carrying Halal products through store personalities. Journal of Islamic Marketing, 11(2), 423-439. DOI: 10.1108/JIMA-09-2018-0171
  10. Mutum, D.S., Ghazali, E. and Putit, L. (2019). Information, The Missing Link Between Innovation and Sustainability. The Bottom Line. 32(4), 249-252. DOI: 10.1108/BL-08-2019-0109
  11. Rosli, N., Che Ha, N., & Ghazali, E. (2019). Bridging the Gap between Branding and Sustainability by Fostering Brand Credibility and Brand Attachment in Travellers Hotel Choice. The Bottom Line, 32(4), 308-339. DOI: 10.1108/BL-03-2019-0078
  12. Ghazali, E., Mutum, D. S., & Woon, M.-Y. (2018). Exploring player behavior and motivations to continue playing Pok mon GO. Information Technology & People. DOI: 10.1108/ITP-07-2017-0216. (Q2) (IF: 3.165)
  13. Mutum, D.S., Ghazali, E., Mohd-Any, A.A. & Nguyen, B. (2018). Avoidance of Sponsored Posts on Consumer Generated Content: A Study of Personal Blogs. The Bottom Line, 31(1), 76-94. DOI: 10.1108/BL-09-2017-0027
  14. Ghazali, E., Soon, P.C., Mutum, D.S., & Bang, N. (2017). Health and Cosmetics: Investigating Consumers Values for Buying Organic Personal Care Products. Journal of Retailing and Consumer Services, 39, 154 163. DOI: 10.1016/j.jretconser.2017.08.002 (Q2) (IF: 4.219)
  15. Ariswibowo, N., & Ghazali, E. (2016). The Role of Religious Value and Environmental Knowledge on Green Purchase Behaviours of Muslim Consumers. Organisational Studies and Innovation Review, 2(4), 85-95
  16. Mutum, D. S., Ghazali, E.M., Nguyen, B. & Arnott, D. (2014). Online loyalty and its interaction with switching barriers. Journal of Retailing and Consumer Services. 21(6). 942- 949. DOI: 10.1016/j.jretconser.2014.08.012
  17. Mutum, D. and Ghazali, E. (2012). Perceived Online Interactivity of Blogs. European Advances in Consumer Research, 9, 151- 157
  18. Ghazali, E., Arnott, D. and Mutum, D. (2011), Conceptualising and Measuring Online Switching Costs, European Advances in Consumer Research, 9, 354 - 359.
  19. Ghazali, E. & Mutum, D. (2006). Delineation of Malaysian Online Shoppers and Non-Shoppers Using Discriminant Analysis. The Business Review, Cambridge, 6(2), 270-276.
  20. Ghazali, E., Mutum, A. D., & Mahbob, N. A. (2006). Attitude Towards Online Purchase of Fish in Urban Malaysia. Journal of Food Products Marketing, 12(4), 109 128. DOI: 10.1300/J038v12n04_07
  21. Ishak, N. K., Mutum, D. S., Ghazali, E., & Cheong, K.-F. (2006). An exploratory study of the implementation of customer relationship management by Malaysian automobile distributors. Journal for International Business and Entrepreneurship Development, 3(1/2), 41 56. DOI: 10.1504/JIBED.2006.011950
  22. Othman, M. N., Ghazali, E., & Sung, Y. S. (2006). Graduate versus non-graduate entrepreneurs in urban Malaysia: Some insights into entrepreneurial personality, company and family background differences. J. for International Business and Entrepreneurship Development, 3(1/2), 57 76. DOI: 10.1504/JIBED.2006.011951
  23. Ghazali, Ezlika and Othman, Md Nor. (2005). Active Versus Passive Investors of Malaysia: Demographic and Psychographic Evidence. Asian Profile, 33(6), 569-586.
  24. Mutum, D. and Ghazali, E. (2005). E-Commerce and Downstream Logistics. Journal of International Studies, 1(1), 109-120 (ESCI)
  25. Othman, Nor, Ghazali, Ezlika and Cheng, Ong Chee. (2005). Demographics and Personal Characteristics of Urban Malaysian Entrepreneurs: An Ethnic Comparison. International Journal of Entrepreneurship and Innovation Management, 5(5-6), 421-440.
  26. Ghazali, E. and Othman, M.N. (2004). Demographic and Psychographic Profile of Active and Passive Investors of KLSE: A Discriminant Analysis. Asia Pacific Management Review, 9(3), 215-237.
  27. Wu, Wann Yih, Li, Chia Ying, Othman, Md Nor, Ong, Fon Sim, Ibrahim, Abdul Razak and Ghazali, Ezlika. (2004). An Integrative Measurement Model of National Competitiveness: The Perspective for Malaysia. Asia Pacific Management Review, 9(2), 285-299.
Books
  1. Mutum, D.S., Ewe, S.Y., Ghazali, E.M. & Vincent, R.W. (Eds.) (2024). Marketing Case Studies in Emerging Markets: Contemporary Multi-industry Issues and Best-practices. Springer
  2. Mutum, D. S., & Ghazali, E. M. (2023). Consumers, Society and Marketing. Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-39359-4
  3. Mutum, D.S., Ghazali, E.M. and Mutum, R. (2020) Social Media Handbook for Academics. Kuala Terengganu: UMT Publisher.
  4. Ghazali, E., Mutum, D.S., Rashid, M., & Ahmed, J.U. (Eds.) (2019). Management of Syari'ah Compliant Businesses: Case Studies on Creation of Sustainable Value. Switzerland AG: Springer. DOI: 10.1007/978-3-030-10907-3
Chapter in Books
  1. Ghazali, E. M., Mutum, D. S., Md Radzi, M., & Woon, W.-P. (2019). Cadbury and the Porcine DNA Crisis. In Ghazali et al. (Eds.), Management of Shari ah Compliant Businesses, 163 169. DOI: 10.1007/978-3-030-10907-3_14
  2. Ghazali, E. M., Mutum, D. S., Rashid, M., & Ahmed, J. U. (2019). Managing Shari'ah-Compliant Businesses to Create Sustainable Value. In Ghazali et al. (Eds.), Management of Shari'ah Compliant Businesses: Case Studies on Creation of Sustainable Value (pp. 1 5). Springer International Publishing. DOI: 10.1007/978-3-030-10907-3_1
  3. Ghazali, E. M., Mutum, D. S., Sundramohana, M., & Valdivieso, P. (2019). Was the Boycott of McDonald's Malaysia Religiously Motivated? In Ghazali et al. (Eds.), Management of Shari'ah Compliant Businesses: Case Studies on Creation of Sustainable Value (pp. 155 161). Springer International Publishing. DOI: 10.1007/978-3-030-10907-3_13
  4. Mutum, D. S. & Ghazali, E. M. (2019). Can Siti Khadijah Telekung Overcome Cultural Differences in the UK? In Ghazali et al. (Eds.), Management of Shari ah Compliant Businesses, 171-176. DOI: 10.1007/978-3-030-10907-3_15
  5. Ghazali, E., & Mutum, D.S. (2017). Islamic Marketing: Compatibility with Contemporary Themes in Marketing. In: D.S. Mutum & M.M. Butt, M. Rashid (eds), Advances in Islamic Finance, Marketing, and Management (pp. 213-222). Emerald Group Publishing. DOI: 10.1108/978-1-78635-899-820161011
  6. Mutum, D.S., Ghazali, E., Kumar, Anvita (2015). Chapter 8: Social marketing: India, Pakistan and Bangladesh. In Nguyen, B. and Rowley, C. (Eds), Ethical and Social Marketing in Asia (pp. 145-157). Waltham, MA: Elsevier. DOI: 10.1016/B978-0-08-100097-7.00008-8
  7. Mutum D.S. & Ghazali E.M. (2014) Case Study 14: Air Asia: Using Social Media to Reach Out to New Customers. In: Mutum D., Roy S., Kipnis E. (Eds), Marketing Cases from Emerging Markets (pp. 143-148). Springer, Berlin, Heidelberg. [Scopus] DOI: 10.1007/978-3-642-36861-5_19
  8. Mutum, D. and Ghazali, E. (2014). Ikea Malaysia and the Halal Food Crises. In Mutum, D.S., et al. (Eds), Marketing Cases from Emerging Market (1st Ed, pp. 31-36). Berlin, Heidelberg: Springer-Verlag. [Scopus] DOI: 10.1007/978-3-642-36861-5_6
  9. Mutum, D. S., & Ghazali, E. M. (2014). Personal Blog Marketing. In A. Ghorbani (Ed.), Marketing in the Cyber Era: Strategies and Emerging Trends (pp. 9-15). Hershey, PA: IGI Global. [Scopus] DOI: 10.4018/978-1-4666-4864-7.ch002
Article in Proceeding
  1. Jomhari, N., Ahmad R., & Ghazali, E. (2021). Online Sales: Job Coach Program for Disabled Youth, International Webinar Conference of Universiti Malaya Academia Community Engagement 2021
  2. Ghazali, E.M., Mutum, D.S., Mohtar, M., and Mustafa, M. (2020). Does more volunteering lead to social entrepreneurship intention? A multi-group analysis of the influence of volunteerism experience. Paper presented in Nottingham University Business School (NUBS) Malaysia International Conference (NUBS iCON) 2020 Conference on Emerging Issues for Business and Economics in the 21st Century (9-10 Jan). p. 3.
  3. Lee, S. Ghazali, E.M. and Mutum, D.S. (2020). Factors influencing Singaporean consumers' green purchase intentions. Paper presented in Nottingham University Business School (NUBS) Malaysia International Conference (NUBS iCON) 2020 Conference on Emerging Issues for Business and Economics in the 21st Century (9-10 Jan), p. 48.
  4. Ghazali, E.M., Ngiam, E.Y-L., Mutum, D.S. and Hamzah, Z.L. (2019, 21-24 August). Factors Motivating Suburban House Purchase Intentions: Application of the PPM Framework. Paper presented at the International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM), Melaka, Malaysia.
  5. Mohtar, M., Ghazali, E. M., Taha, A. Z. & Mutum, D. S. (2019, November). Customer Re-patronage Intention in Stores Carrying Halal Products through Store Personalities. Poster session presented at the UM Halal Community Day 2019, University of Malaya, KL. DOI: 10.13140/RG.2.2.32522.82886
  6. Kamarulzaman, N., Jomhari, N. & Ghazali, E. (2018). Understanding Learning Skills of Children with Down syndrome in Malaysia to Assess User Requirements, in Proceedings of 6th International Conference on Islamic Applications in Computer Science and Technology (IMAN 2018), Kuala Lumpur, Malaysia.
  7. Nikkhah, S.M., Jomhari, N., Kamarulzaman, N., Mohd-Yusoff, Z. & Ghazali, E. (2018). Evaluation of Eye Gaze Based Reading for Quran Recitation among Children with Down Syndrome, in Proceedings of 6th International Conference on Islamic Applications in Computer Science and Technology (IMAN 2018), Kuala Lumpur, Malaysia.
  8. Ghazali, E., Woon, M.Y. & Mutum, D.S. (2017). Investigating the intention to continue playing and make virtual purchase on Pokemon Go, International Symposium on Applied Structural Equation Modeling (SASEM2017), Hilton Kuching, Sarawak, 12-13 October. (Won Best Paper Award).
  9. Ariswibowo, N. and Ghazali, E. (2016). The Role of Religious Value and Environmental Knowledge on Green Purchase Behaviour of Muslim Consumers. Organisational Studies and Innovation Review, 2 (4).
  10. Mutum, D., Jing, N. and Ghazali, E. (2016). The Mediating Role of Brand Image of Health Product Brands on Consumer-Brand Relationships in Social Media. In: IBAICM 2016 - Bottom of Pyramid: Emerging Markets. [online] Karachi: Institute of Business Administration. Available at: https://ibaicm.iba.edu.pk/pdfs/TheMediatingRole.pdf [Accessed 15 Oct. 2018].
  11. Dilip S. Mutum, Ezlika Ghazali & Bang Nguyen. 2015. Lady Gaga Goes Virtual: Social Network Gaming Communities' Response Towards Virtual Branding Effort, Sydney, Australia. Australian & New Zealand Marketing Academy Conference Proceeding, pp. 987-993
  12. Mutum, D.S., Obialor, I. and Ghazali, E. (2014, July 07-10). Perceptions of Corporate Social Responsibility: Study of an oil and gas company in Nigeria. Paper presented at the Academy of Marketing Conference. Marketing Dimensions: People, places and spaces, Bournemouth, UK. https://marketing.conference-services.net/resources/327/4002/pdf/AM2014_0360_paper.pdf
  13. Mohtar, M., Taha, A.Z., Mutum, D. and Ghazali, E. (2013). Brand Personality Dimensions and Traits in Malaysia. In proceedings of the Academy of Marketing Annual Conference 2013, 8-11 July 2013, Cardiff, UK.
  14. Ghazali, E., Arnott, D. and Mutum, D.S. (2011) Conceptualizing and measuring online switching costs. In: 2010 European Conference of the Association for Consumer Research, Royal Holloway, University of London, 30 Jun - 3 Jul 2010. Published in: E - European Advances in Consumer Research, Volume 9 pp. 151-157.
  15. Ghazali, E, Mutum, D. and Lee L.L. (2006), Dietary Supplement Users Vs Non-Users In Malaysia: Profile Comparisons for Marketing Purposes, in Proceedings of Advances in Global Business Research (ISSN 1549-9332) 3 (1), eds. Welsh, D.H.B. et al, Kuala Lumpur, Malaysia, 4 - 6 January, 43-54
  16. Mutum, D. and Ghazali, E. (2006), Online Shoppers Vs Non- Shoppers: A Lifestyle Study Of Malaysian Internet Users, in Proceedings of Advances in Global Business Research (ISSN 1549-9332) 3 (1), eds. Welsh, D.H.B. et al, Kuala Lumpur, Malaysia, 4 - 6 January, 166-176
  17. Ibrahim A.R., Sulaiman A., Ghazali, E. and Jaafar, N.I. (2005), SMS Voting: A New Form of M-Commerce? In Ibrahim & Ghazali (Eds) Proceedings of UM-FBA Asian Business Conference, Kuala Lumpur, Malaysia, (pp. 72-79). Kuala Lumpur, Malaysia: University of Malaya
  18. Ibrahim, A.R., Ghazai, E., Ahmad-Tajudin, N.S. & Mohd-Noordin, N. (2005), Service Quality: Consumer Perception in an MBA Program, in Ibrahim & Ghazali (Eds), Proceedings of UM-FBA Asian Business Conference, Kuala Lumpur, Malaysia, (pp. 115-129). Kuala Lumpur, Malaysia: University of Malaya
  19. Md. Nor Othman, Ezlika Ghazali, Fon-Sim Ong, and Wai-Sin Kwan (2005), A Demographic and Psychographic Study of Dependent and Non-Dependent Mobile Phone Users in Urban Malaysia, in the Proceedings of the Eleventh Asia Pacific Management Conference, eds. Wann-Yih Wu, et al., Tainan, Taiwan: National Cheng Kung University, 5B-4-1 to 5B-4-12.
  20. Othman, M. N., Ghazali, E. & Yeoh, S.S (2005), Characteristics of Urban Malaysian Entrepreneurs: Graduates vs. Non- Graduates, in Proceedings of Advances in Global Business Research (ISSN 1549-9332) 2 (1), eds. Rajan et al, New Delhi, India, 3 - 5 January, 256-265
  21. Ghazali, E., Mutum, A. & Mahbob, N.A. (2004), Attitudes Toward Online Purchase of Fish of Urban Malaysian Consumers: An Income Comparison, in G. Ogunmokun et al. (Eds) Proceedings of Inaugural Academy of World Business, Marketing and Management Development Conference (pp. 12- 24), Gold Coast, Australia, 13-16 July.
  22. Nor Khomar & Ezlika (2004), Human Resource Management Strategic Orientation and Organizational Structure: A Study of Malaysian Hotel Industry, in Proceedings of the Second Asia-Pacific CHRIE & Sixth Biennial Conference of Tourism in Asia, eds. Kaye Chon et al, Phuket, Thailand , 27-29 May, 358-338
  23. Othman, M.N., Ghazali, E. & Ong, C.C (2004). Demographics and Personal Characteristics of Urban Malaysian Entrepreneurs: An Ethnic Comparison, in Proceedings the Third International Conference on SMEs in a Global Economy, eds. Alias A. et al, Subang, Malaysia, 6-7 July, 509-529
  24. Ghazali, E., Mutum, D. & Noor-Izmi, A. (2003), Shopping Behaviour of Teenagers Towards Clothing in Urban Malaysia: A Gender, Ethnic and Age Comparisons, in T. Ramayah et al. (Eds) Proceedings of the Fifth Asian Academy of Management Conference (AAM), Vol. 1, Kuantan, Malaysia, (pp. 335-346). Kuantan, Malaysia: Universiti Sains Malaysia.
  25. Mutum, D. and Ghazali, E.M. (2003), E-Commerce and The Downstream Logistics: An Exploratory Study, in Proceedings of The Second National Conference on Transport Management: Issues and Challenges, eds. Zainuddin, N. et al (Eds), Shah Alam, Malaysia, 20 - 21 October, pp.160 171.
  26. Othman, M.N., Ghazali, E., & Lim, S.W. (2003). Consumer Behaviour towards Counterfeit Products: A Study of Urban Malaysian Consumers. In Thurasamy et al. (Eds), Proceedings of the Fifth Asian Academy Conference: Challenges in of Globalized Business: the Asian Perspective, Vol. 1, Kuantan, Pahang (pp. 359-367). Kuantan, Malaysia: Universiti Sains Malaysia.
  27. Othman, M.N., Ghazali, E., & Yap, S. (2002). Attitudes toward Direct Marketing: A Study of Urban Malaysian Consumers. In W.Y. Wu et. al (Ed.), Proceeding of Eighth Asia Pacific Management Conference, Vol. 2. (pp. 724-744) City University of Hong Kong,
  28. Ghazali, E. & Othman, M.N. (2001). Investment Behavior of Active and Passive Investors: A Comparative Study of Kuala Lumpur Stock Exchange Individual Investors. In Chiang-Kao (Ed.), Proceeding of Seventh Asia Pacific Management Conference, Vol. 2. (pp. 607-621). Kuala Lumpur, Malaysia.
Other Publications
  1. Ghazali, E. M. (2023, August 18). Embracing positive-sum thinking. The Malaysian Reserve. https://themalaysianreserve.com/2023/08/18/embracing-positive-sum-thinking/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  2. Ghazali, E. M. (2023, August 3). Embracing positive-sum thinking. Life News Agency. https://my.lifenewsagency.com/2023/08/03/embracing-positive-sum-thinking/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  3. Ghazali, E. M. (2023, August 4). Embracing positive-sum thinking. BebasNews. https://bebasnews.my/2023/08/04/embracing-positive-sum-thinking/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  4. Ghazali, E. M. (2023, August 6). Embracing positive-sum thinking Asia News Today. Asia News Today. https://asianewstoday.com/embracing-positive-sum-thinking/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  5. Ghazali, EM (2023, April 25). Penggunaan berhemat kunci kesejahteraan hidup, Berita Harian, News Strait Times malaysia (NSTP). - Mass Media(Newspaper,Radio,Tv,Popular Magazine)

RESEARCH PROJECT

National
  1. 2023 - 2026, Fundamental Research Grant Scheme (FRGS)
    Developing Green Innovation Strategy Framework For Sustainable Innovation: Case Of Malaysian Manufacturing Firms ( Co-Researcher)
  2. 2021 - 2025, Fundamental Research Grant Scheme (FRGS)
    The Development Of Career Adaptability Model For Students In Public Universities ( Co-Researcher)
  3. 2022 - 2024, Fundamental Research Grant Scheme (FRGS)
    Mapping The True Cost And Values Of Chicken Food Supply Chain Towards A Sustainable Chicken Food Systems In Malaysia ( Co-Researcher)
  4. 2022 - 2024, UM International Collaboration Grant
    Investigating The Consumer Attitude, Perception And Acceptability Of Insect-based Food As Alternative Protein Sources Across Region In Malaysia ( Co-Researcher)
  5. 2019 - 2022, Others MOHE - Top 100 (IIRG)-IISS
    Technological Adoption Of Ir4.0 Practices In Biogas Production ( Co-Researcher)
  6. 2019 - 2022, Others MOHE - Top 100 (IIRG)-SAH
    Market Acceptance And Adoption Of Swine Dna Detection In The Halal Supply Chain ( Principal Investigator(PI))
  7. 2019 - 2022, Others MOHE - Top 100 (IIRG)-SAH
    Educating The Fishing Community On The Application Of Circular Economy In Sustainable Tourism ( Co-Researcher)
  8. 2021 - 2022, UM Community Campus-Manage by UMCARES
    I-advisory Decision-making And Monitoring System In Green E-procurement For Cleaning Services ( Co-Researcher)
  9. 2018 - 2021, RU Geran - Fakulti Program
    Exploring And Predicting The Continuance Intention To Use Smart Wearable Devices: Technology Integration Model (tim) ( Co-Researcher)
  10. 2018 - 2021, RU Geran - Fakulti Program
    Evaluating Drivers Of Home Purchase Intention In A Suburban Township Via Push-pull-mooring Framework ( Principal Investigator(PI))
  11. 2020 - 2021, RU Geran - UMCares
    Jualan Atas Talian: Program Job Coach Remaja Oku ( Co-Researcher)
  12. 2020 - 2021, RU Geran - UMCares
    Resilience And Technology-know-how: Transforming The Local Farmers Business Model ( Co-Researcher)
  13. 2017 - 2020, Geran Penyelidikan Universiti Malaya (UMRG Programme) - HNE (Humanities & Ethics)
    Uncovering The Drivers Of Social Entrepreneurial Intent Of Millenials ( Principal Investigator(PI))
  14. 2017 - 2020, Geran Penyelidikan Universiti Malaya (UMRG Programme) - HNE (Humanities & Ethics)
    Social Enterprise Security Governance: Developing An Information Security Maturity Framework For The Social Entrepreneurs ( Co-Researcher)
  15. 2016 - 2019, Fundamental Research Grant Scheme (FRGS)
    Green Consumer Behaviour And Antecedents: Developing A Profile Of Green Consumers In Malaysia And Implications ( Principal Investigator(PI))
  16. 2007 - 2009, RU Geran
    ONLINE SERVICE RECOVERY: THE ROLE OF SWITCHING BARRIERS ( Principal Investigator(PI))
  17. 2019 - 2022, Others MOHE
    Optimisation of biogas production from palm oil mill effluent (POME) using IR4.0 for positioning as a higher value renewable energy (RE) resource in Malaysia ( Consultant)
  18. 2019 - 2021, Geran Penyelidikan Universiti Malaya (UMRG)
    Market acceptance and adoption of swine DNA detection in the Halal supply chain ( Principal Investigator(PI))
  19. 2016 - 2017, Skim Geran Penulisan Kes (CWGS)
    Customer Retention on the Age of Social Media: A case study of Maxis ( Consultant)
  20. 2004 - 2006, Short Term Research Fund (Vote F)(PJP)
    Why People (Don't) Shop Online: A Lifestyle Study of Malaysian Internet Adopters ( Principal Investigator(PI))
  21. 2005 - 2005, IRPA
    Mobile Commerce in Malaysia ( Consultant)
University
  1. 2024 - 2025, University Grant
    Development of Neuro-inclusive Work Policy for Malaysia ( Co-Researcher)
  2. 2024 - 2025, University Grant
    When Metaverse Meets Heritage: An Investigation of Visit Intention and Continuance Intention on the Kulangsu Metaverse City in China ( Principal Investigator(PI))
  3. 2022 - 2024, University Grant - Managed by SWRC
    The Effects Of Psychosocial Factors On Retirement Planning And Decision Making Among Malaysian ( Co-Researcher)
  4. 2023 - 2024, University Grant
    Game On! Exploring The Impact Of Gamification On Stickiness And Habit Formation In Mobile Food Ordering Apps ( Principal Investigator(PI))
  5. 2023 - 2024, University Grant
    Industry 4.0 Technologies Usefulness And Capabilities Development For Innovation: Evaluating The Role Of Innovation Collaboration In Malaysian Manufacturing Firms ( Co-Researcher)

CONSULTANCY PROJECT

  • How to Write a Case Study, UM Centre for Continuing Education (UMCCED), Lead Trainer
    17 May 2024 - 17 May 2024 (University)
  • Integrated Trade Event Platform (Itep): a Study On Digitalisation of Promotional Export Activities for The Development of Itep (Myr 99,882.00), Malaysia External Trade Development Corporation (MATRADE), Consultant
    20 Jan 2023 - 19 Sep 2023 (National)
  • Ccisum Marketing Team, Communication and Cultural Innovation and Support, University of Malaya (CCISUM)
    01 Aug 2014 - 01 Aug 2014 (National)

PAPER PRESENTED

POSTER PRESENTER
  1. Customer Re-patronage Intention in Stores Carrying Halal Products through Store Personalities, UM Halal Community Day 2019, University of Malaya Halal Research Centre (UMHRC), Social Advancement and Happiness Cluster and UM Student Affairs & Alumni Division. (National) (14 Nov 2019 - 14 Nov 2019)
PRESENTER
  1. Factors influencing Singaporean consumers' green purchase intentions, Nottingham University Business School International Conference (NUBS iCON 2020) on Emerging Issues for Business and Economics in the 21st Century (09 Jan 2020)
  2. Factors Motivating Suburban House Purchase Intentions: Application of the PPM Framework, International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) 2019, Sarawak Research Society and University Tunku Abdul Rahman (UTAR) (International) (23 Aug 2019 - 24 Aug 2019)
  3. Smartwatch Adoption: A Multi-Group Analysis of Status-Quo Satisfaction, International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) 2019 (Conference), Sarawak Research Society and Universiti Tunku Abdul Rahman (UTAR) (International) (23 Aug 2019 - 24 Aug 2019)
  4. Smartwatch Adoption: A Multi-Group Analysis of Status-Quo Satisfaction, International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) 2019 (23 Aug 2019)
  5. Factors Motivating Suburban House Purchase Intentions: Application of the PPM Framework, International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) 2019 (23 Aug 2019)
  6. Housing Purchase Intention, Research-in-Progress Seminar, Research and Development, Faculty of Business and Accountancy. (University) (15 Mar 2019 - 15 Mar 2019)
  7. Evaluation of Eye Gaze Based Reading for Quran Recitation among Children with Down Syndrome, 6th International Conference on Islamic Applications in Computer Science and Technology (IMAN 2018), Centre of Quranic Research (International) (20 Dec 2018 - 22 Dec 2018)
  8. Understanding Learning Skills of Children with Down Syndrome in Malaysia to Assess User Requirements, 6th International Conference on Islamic Applications in Computer Science and Technology (IMAN 2018), Centre of Quranic Research  (International) (20 Dec 2018 - 22 Dec 2018)
  9. Investigating the intention to continue playing and making virtual purchases on AR Games: a study of Pokemon Go, Nottingham University Business School Conference 2018, Nottingham Business School (National) (20 Jun 2018 - 20 Jun 2018)
  10. Investigating the intention to continue playing and make virtual purchase on Pokemon Go, International Symposium on Applied Structural Equation Modeling (SASEM2017) (12 Oct 2017)
  11. A Holistic Model of Green Behavior of Muslim Consumer in South East Asia, International Symposium on Applied Structural Equation Modeling (SASEM) 2017, Sarawak Research Society (International) (10 Oct 2017 - 14 Oct 2017)
  12. Investigating Consumers' Values for Buying Organic Personal Care Products, Nottingham University Business School Conference, Nottingham University Business School (National) (19 Sep 2017 - 19 Sep 2017)
  13. The Mediating Role of Brand Image of Health Product Brands on Consumer-Brand Relationships in Social Media, Nottingham University Business School Conference 2017, Nottingham University Business School (National) (02 May 2017 - 02 May 2017)
  14. The mediating role of brand image of health product brands on consumer-brand relationships in social media., Institute of Business Administration 3rd International Conference on Marketing 2016, Institute of Business Administration and Faculty of Business and Accountancy (International) (19 Dec 2016 - 20 Dec 2016)
  15. The Role of Religious Values on Green Purchase Behaviour of Muslim Consumers, Management and Business Academy International Business Conference, Management and Business Academy (International) (16 Dec 2016 - 18 Dec 2016)
  16. Lady Gaga Go Virtual: How celebrity brand (re)presentations are perceived by members of a Facebook gaming community, Nottingham University Business School (NUBS) Conference, Nottingham University Business School, Malaysia (National) (27 Apr 2016 - 27 Apr 2016)
  17. Lady Gaga Goes Virtual: Social Network Gaming Communities' Response Towards Virtual Branding Effort, Australian & New Zealand Marketing Academy Conference (01 Dec 2015)
  18. Consumer perceptions of corporate social responsibility: Study of an oil and gas company in Nigeria, Academy of Marketing Conference 7-10 July 2014, Bournemouth University (International) (09 Jul 2014)
  19. Perceptions of Corporate Social Responsibility: Study of an oil and gas company in Nigeria, Academy of Marketing Conference, Bournemouth University (International) (07 Jul 2014 - 10 Jul 2014)
  20. Brand Personality Dimensions and Traits in Malaysia, Academy of Marketing Conference (International) (01 May 2013)
  21. Perceived Online Perceived Interactivity and Attitude Towards Blogs., Academy of Marketing Conference, Coventry University (06 Jul 2010 - 08 Jul 2010)
  22. Conceptualizing and measuring online switching costs., European Conference of the Association for Consumer Research (30 Jun 2010)
  23. Online Switching Barriers and Inducements: Some Preliminary Findings., Marketing and Strategic Management Seminar, MSM Department, Warwick Business School, The University of Warwick (University) (11 Feb 2009 - 11 Feb 2009)
  24. Conceptualising Online Service Switching Barriers and Inducements., 22nd Service Conference and Workshop. (National) (06 Nov 2008 - 08 Nov 2008)
  25. Online Shoppers Vs Non-Shoppers: A Lifestyle Study Of Malaysian Internet Users, AGBA 3rd World Congress (01 May 2006)
  26. Dietary Supplement Users Vs Non-Users In Malaysia: Profile Comparisons For Marketing Purposes, AGBA 3rd World Congress, AGBA (International) (01 May 2006 - 03 May 2006)
  27. Characteristics of Urban Malaysian Entrepreneurs: Graduates vs. Non-Graduates, Advances in Global Business Research (01 May 2005)
  28. SMS Voting: A New Form of M-Commerce?, FBA Asian Business Conference (01 May 2005)
  29. Service Quality: Consumer Perception in an MBA Program, UM FBA Asian Business Conference (01 May 2005)
  30. Demographics and Personal Characteristics of Urban Malaysian Entrepreneurs: An Ethnic Comparison, Third International Conference on SMEs in a Global Economy (01 May 2004)
  31. Attitudes Toward Online Purchase of Fish of Urban Malaysian Consumers: An Income Comparison, Inaugural Academy of World Business, Marketing and Management Development Conference (01 May 2004)
  32. Human Resource Management Strategic Orientation and Organizational Structure: A Study of Malaysian Hotel Industry, the Second Asia-Pacific CHRIE & Sixth Biennial Conference of Tourism in Asia (01 May 2004)
  33. E-Commerce and Downstream Logistics: An Exploratory Study, The Second National Conference on Transport Management: Issues and Challenges, Universiti Utara Malaysia (National) (20 Oct 2003 - 22 Oct 2003)
  34. Consumer Behaviour towards Counterfeit Products: A Study of Urban Malaysian Consumers, The Fifth Asian Academy of Management Conference: Challenges in of Globalized Business: the Asian Perspective, University Science Malaysia (International) (10 Sep 2003 - 13 Sep 2004)
  35. Shopping Behaviour of Teenagers Towards Clothing in Urban Malaysia: A Gender, Ethnic and Age Comparisons, The Fifth Asian Academy of Management Conference (01 May 2003)
  36. Attitudes toward Direct Marketing: A Study of Urban Malaysian Consumers., Eighth Asia Pacific Management Conference (02 Nov 2001)
  37. Investment Behavior of Active and Passive Investors: A Comparative Study of Kuala Lumpur Stock Exchange Individual Investor, Seventh Asia Pacific Management Conference, University of Malaya and National Cheng Kung University (International) (02 Nov 2001 - 04 Nov 2001)

ACADEMIC/PROF. SERVICES

Evaluation
  1. (2024) Impact of Financial Resilience On Financial Well-Being of Malaysian Indian Community (22105506/1), University, (Internal Examiner)
  2. (2024) Investigating Factors That Influence Malaysian Generation Z’S Purchase Intention Towards Batik Products (23054424/1), University, (Internal Examiner)
  3. (2024) Phd Proposal (Unirazak): Factors (E-Service Quality, E-Fulfilment, Websites/Apps & E-Trust) Affecting Online Purchase Decisions: a Study On Bangladesh E-Commerce Consumers (D24302015; Bhuiyan, N.), National, (Reviewer)
  4. (2024) Research On The Influencing Mechanism of Live Broadcast Consumers' Purchase Behavior from The Perspective of Immersive Experience (22065253/1), University, (Internal Examiner)
  5. (2024) Examining Factors Influencing Employee Performance Among Administrative Staff in Government Higher Learning Institutions in Malaysia During The Covid-19 Work-from-Home Period: a Case Study of Universiti Malaya (22073276/1), University, (Internal Examiner)
  6. (2024) Evaluation Panel Committee for Faculty Special Research Grant (Gpkf), Special Book Research Grant (Gbkf) and Higher Degree Special Research Grant (Gpkit) 2024, University, (Reviewer)
  7. (2024) Phd Viva Examination (Universiti Sains Malaysia): Factors Influencing Customers' Repurchase and Willingness to Spend More in Live Streaming Commerce: The Moderating Effect of Emotional Attachment (Li Chao), National, (External Examiner)
  8. (2024) Mental Health and Job Performance: The Role of Social Support in The Healthcare Industry (S2041374/1), University, (Internal Examiner)
  9. (2024) A Study On The State of Digital Healthcare Wearable Device Among Chinese Senior Citizens (S2199905/1), University, (Internal Examiner)
  10. (2024) The Impact of Employer Brand Equity On Corporate Reputation, Employee Performance and Employee Loyalty: Mediating Effect of Employee Wellbeing (S2100170/1)., University, (Internal Examiner)
  11. (2024) Investigating The Drivers of Consumption Attitudes and Financial Well-Being and Its Impact On Consumer Well-Being Among The Young Adults (S2154549/1)., University, (Internal Examiner)
  12. (2024) A Study On Tourism Services Use Behaviour Among Middle-Aged and Elderly People: Motivation, Satisfaction and Intention (S2191275/1), University, (Internal Examiner)
  13. (2024) External Evaluator for The Promotion of Academic Staff At The University of Malaysia Terengganu, National, (External Evaluator)
  14. (2023) Panel of Reviewer: Universiti Malaya Special Research Grant for Early Career Researchers 2023 (Bkp-Ecr), University, (Reviewer)
  15. (2023) Big Data Analytics Adoption and Its Impact On Organizational Performance in Malaysia Small Medium Enterprise (Phd Viva External Examiner, Universiti Sains Malaysia), National, (External Examiner)
  16. (2023) The Effects of Social Media Usage, Personality Traits, Frugality and Impulse Buying Behaviour On Food Waste: Moderating Role of Consumer Generations (Phd Viva External Examiner, Universiti Kebangsaan Malaysia), National, (External Examiner)
  17. (2023) Impact of Digital Literacy Among Women Entrepreneurs Towards The Actual Use of Digital Technologies in Entrepreneurship (S2127535/1), University, (Internal Examiner)
  18. (2023) Effectiveness of Social Media Platforms in Enhancing Marketing Effectiveness Towards Gen-Z Consumers in The Smartphone Industry (17084068/2), University, (Internal Examiner)
  19. (2023) Determinants of Consumer Attitudes and Intention to Use Shopeefood in Klang Valley, Malaysia. (S2153431/1), University, (Internal Examiner)
  20. (2023) Faculty Special Research Grant (Gpkf) 2023, University, (Reviewer)
  21. (2023) Faculty Special Research Grant (Gpkf) 2023, University, (Reviewer)
  22. (2023) Investigating Factors That Affect Consumers Acceptance of Buy-Now-Pay-Later (Bnpl) Scheme in Malaysia (S2004688/1), University, (Internal Examiner)
  23. (2023) Intention to Revisit and Recommend Unesco World Heritage Sites in Malaysia (S2118946/1), University, (Internal Examiner)
  24. (2023) Multiple Selves in Luxury Consumption (S2021677/1), University, (Internal Examiner)
  25. (2023) Consumer S Advertising Attitude Toward Type of Brand Endorser (S2120177/1), University, (Internal Examiner)
  26. (2023) Understanding Repurchase Intention of Uniqlo S Sustainable Fast-Fashion Apparel Among People in Greater Tokyo and Osaka (S2102679/1), University, (Internal Examiner)
  27. (2023) Factors Influencing Low Carbon Travel Intention and Behaviour in Malaysia: An Extended Theory of Planned Behavior (17145403/2), University, (Internal Examiner)
  28. (2023) Continuance Intention to Purchase Groceries Online in Post-Covid Times Among Elderly Consumers in China (S2018608/1), University, (Internal Examiner)
  29. (2023) Understanding Factors Influencing Mobile Payment Continuance Intention Among Malaysians in The Post-Covid Era (S2020994/1), University, (Internal Examiner)
  30. (2023) Academic Programme External Assessor for Northern Kuala Lumpur International College, National, (External Assessor)
  31. (2022) The Role of Consumer's Opinions and Behavioral Intentions in The Electric Vehicle Adoption: a Two-Staged Structural Equation Modeling-Artificial Neural Network Technique, International, (Reviewer)
  32. (2022) Thank You, Government! Your Support Facilitated My Intention to Use Mobile Payment in The New Normal Era, International, (Reviewer)
  33. (2022) Empowering Consumers in Health Services: The Role of Peers, International, (Reviewer)
  34. (2022) How Customer Engagement With Pro-Environmental-Related Content On Social Media Pays Off? a Sensemaking Perspective, International, (Reviewer)
  35. (2022) Effects of in-Store Information Quality and Store Credibility On Consumer Engagement in Green Retailing, International, (Reviewer)
  36. (2022) Phd Proposal Defence Evaluation: Does Virtual Reality Influence Customers' Tendency to Stay in Airbnb? The Mediating Role of Mental Imagery and Presence (S2105425/1), University, (Internal Evaluator)
  37. (2022) Phd Proposal Defence Evaluation Panel: The Impact of Digital Innovations On The Sustainability of Cultural Heritage Tourism (S2116965/1), University, (Internal Assessor)
  38. (2022) Phd Internal Examiner: Inter-Religious Group Prosocial Behavior in a Muslim Majority Country (S2033619/1), University, (Internal Examiner)
  39. (2022) Phd Proposal Defence Evaluation Panel: Exploring a Silent Epidemic-Virtual Workplace Bullying Among Academicians and Bankers (17006661/2), University, (Internal Assessor)
  40. (2022) Examiner: Siri, Alexa, Google and Other Voice Activated Digital Assistants: Satisfaction and Continuance Intention Among Users in Malaysia (S2004008/1), University, (Internal Examiner)
  41. (2022) Examiner: a Study On The Factors Influencing Consumer Switching Intention from Cash Payment to Mobile Payment (17218618/1), University, (Internal Examiner)
  42. (2022) Examiner: Effects of Brand Satisfaction and Brand Equity On Continuous Intention of Voice Assistant in Malaysia: The Mediating Role of Brand Love and Loyalty (S2021805/1), University, (Internal Examiner)
  43. (2022) The Bright Side of Covid-19. Effects of Livestream Affordances On Consumer Purchase Willingness: Explicit it Affordances Perspective, International, (Reviewer)
  44. (2022) Green Consumption Values, Social Appreciation, and Purchasing Behavior, International, (Reviewer)
  45. (2022) Factors Influencing Covid-19 Vaccination Uptake in South Africa, International, (Reviewer)
  46. (2022) M-Wallets: Catering to The Needs of Modern Baby Boomers' Usage Intention, National, (Reviewer)
  47. (2022) Factors Influencing Covid-19 Vaccination Uptake in South Africa, International, (Reviewer)
  48. (2022) Phd External Examiner: "Antecedents and Outcomes of Work Engagement Among Power Supply Industry Employees in China" (USM), National, (External Examiner)
  49. (2022) Examiner: Moving to Cashless Society: Predicting Continued Usage of Mobile E-Wallet During Pandemic from The Perspective of Technology Continuance Theory (S2003872/1), University, (Internal Examiner)
  50. (2022) Examiner: Attitude as Mediator for Purchase Intention Toward Fresh Food Shopping Apps in China (S2000159/1), University, (Internal Examiner)
  51. (2022) Examiner: Determinants of The Adoption Off Contact Tracing Apps Among Malaysians During Covid-19 Pandemic (S2004477/1), University, (Internal Examiner)
  52. (2021) Phd Thesis - External Examiner: "Exploring The Purchase Intention of Organic Food in Malaysia: The Mediating Roles of Perceived Green Trust and Receptivity to Green Communication", Universiti Tun Abdul Razak, Kuala Lumpur Malaysia., National, (External Examiner)
  53. (2021) Evaluation of Gpf Grant Research Performance Report, University, (Internal Evaluator)
  54. (2021) Phd Thesis: Consumers Desire to Use Augmented Reality Applications, National, (External Examiner)
  55. (2021) Mba Thesis: The Impact of Airline Service Quality and Perceived Price Fairness On Passenger Frustration and Repurchase Intention of Low-Cost Flights in Malaysia (17202493/1), University, (Internal Examiner)
  56. (2021) Internal Assessor for Lppkn Grant Application, UM, University, (Internal Assessor)
  57. (2021) LPPKN, Ministry of Women, Family and Community Engagement, (Reviewer)
  58. (2020) Universiti Tun Abdul Razak (UNITAR) PhD Proposal, (External Examiner)
  59. (2020) Geran Penyelidikan Fakulti (GPF) grant proposals , (Reviewer)
  60. (2020) MBA Thesis: An Understanding of Consumers Continuous Buying Intention Towards Food Delivery Mobile Application in Malaysia, (Internal Examiner)
  61. (2020) MBA Thesis: Factors influence the use of nutrition labels, and selection of healthy food choices among the Malaysian consumers , (Internal Examiner)
  62. (2020) Master of Marketing Thesis: The Impact of Personalized Advertising on Brand Engagement and Brand Equity on Wechat , (Internal Examiner)
  63. (2020) Asian Academy of Management Journal , (Reviewer)
  64. (2020) FRGS 2019-1 proposals at Faculty level (Research Management Unit) , (Reviewer)
  65. (2020) International Journal of Information Management , (Reviewer)
  66. (2020) Journal of Strategic Marketing , (Reviewer)
  67. (2020) International Journal of Consumer Studies , (Reviewer)
  68. (2020) Journal of Consumer Behaviour , (Reviewer)
  69. (2020) MBA Thesis: The influence of quality of food, environment and service effect on young consumer's satisfaction and behaviour in Chinese restaurants in Asian countries, (Internal Examiner)
  70. (2020) MBA Thesis: Factors influencing customer s purchase decision of health insurance policy in Klang Valley, (Internal Examiner)
  71. (2019) MBA Thesis: Factors influencing social entrepreneurial intentions in Malaysia among millennials, (Internal Examiner)
  72. (2019) Asia Pacific Journal of Business Administration, (Reviewer)
  73. (2019) Phd Thesis: An Integrated Model to Explain Sustainable Consumption Behaviour. , (External Examiner)
  74. (2019) Phd Thesis: The role of direct service experience, brand consistency, and perceived value in developing a consumer-based service brand equity (CBSBE) model: An airline service perspective. , (Internal Examiner)
  75. (2018) TEAM Journal of Hospitality & Tourism, (Reviewer)
  76. (2018) Journal of Service Theory and Practice , (Reviewer)
  77. (2018) Guest Editor of The Bottom Line journal special issue: Information, innovation and sustainability: The missing link? , (Editor)
  78. (2018) MBA Thesis: Factors influencing student choice of college, (Internal Examiner)
  79. (2018) Thunderbird International Business Review, (Reviewer)
  80. (2018) Thunderbird International Business Review , (Reviewer)
  81. (2017) Factors Influencing Gen Y Undergraduates Choice of Research Supervisor: A Case Study of a Malaysian Private University. , (Reviewer)
  82. (2017) Conspicuous Consumption Tendency, Causal Attribution and Check-in Based Advertising, 21st PACIS 2017 , (Reviewer)
  83. (2017) A Proposed Analytical Customer Satisfaction Prediction Model for Mobile Internet Networks, 21st PACIS 2017 , (Reviewer)
  84. (2017) Habit Formation to Support the Continuance Usage of Line Application, 21st Pacific-Asia Conference on Information System 2017 , (Reviewer)
  85. (2017) Master of Marketing Thesis: Motivations to Engage in Different Levels of eWOM and their Outcomes: An Application to Instagram Users in Qatar. , (External Examiner)
  86. (2017) MBA Thesis: The Impact of Boycott Behaviour on Trust , (Internal Examiner)
  87. (2017) Master of Management Thesis: Building Customer Engagement via Social Networking Site (SNS), (Internal Examiner)
  88. (2017) MBA Thesis: The Effect of Online Service Quality Dimensions on Customer Satisfaction In Influencing Online Shopping Repeat Purchase: A Study on Online Baby Stores , (Internal Examiner)
  89. (2016) International Hospitality and Tourism Conference (IHTC 2016), (Reviewer)
  90. (2016) Asian Journal of Business and Accounting (AJBA), (Reviewer)
  91. (2016) Asian Journal of Business and Accounting (AJBA), (Reviewer)
  92. (2016) MBA Thesis: Effect of Online Reviews on Hotel Choice , (Internal Examiner)
  93. (2016) MBA Thesis: The determinants of social media adoption in business to business retail industry , (Internal Examiner)
  94. (2016) The Bottom Line Journal - Emerald Group Publishing , (Editor)
  95. (2016) MBA Thesis: Sustainable Consumption: A Study Reduce, Reuse, and Recycle (3R) Adoption Among Malaysia Consumers, (Internal Examiner)
  96. (2016) PhD thesis: Customer Equity, Religious Beliefs, Staying Reasons and Switching Intention Behind Switching Behaviour of Muslim Consumers: Analysis of Pakistan and Malaysia , (External Examiner)
  97. (2015) 'Individual's readiness to change' scale development project. A project headed by Dr. Hamdan Salleh, UNISEL. , (Subject Matter Expert (SME))
Contribution to external organisation
  1. (2024) Academic Advisor for The Basic Marketing Course for The Diploma Programme At Vocational Colleges, Ministry of Higher Education Malaysia, National, (Technical Advisor)
  2. (2022) New Programme Academic Expert: Ba (Hons) Halal Digital Marketing, National, (Expert Advisor)
  3. (2022) Mavcom Consumer Protection Committee Member, National, (Expert Advisor)
  4. (2020) UMGSB Thesis Boot Camp 13-15 March 2020, UMGSB
  5. (2019) Accreditation exercise for Master of Marketing programme, FBA: Interview session by panel assessors, University of Malaya and QMEC
  6. (2019) Focus Group Panel Member for "Balancing Environment Empowering Consumerism within the Realm of Distributive Trade" for 12th Malaysia Plan Preparation. 1st August 2019, Ministry of Domestic Trade and Consumer Affairs, Putrajaya, Malaysia., Ministry of Domestic Trade and Consumer Affairs, Malaysia
  7. (2019) Focus Group Meetings under the Distributive Trade (DT) Technical Working Group , in preparation for 12th Malaysia Plan (2021-2025). 4th - 6th August, 2019, Grand Lexis Hotel, Port Dickson., Ministry of Domestic Trade and Consumer Affairs, Malaysia
  8. (2019) Reaccreditation exercise for Master of Business Administration and Master of Management programmes, FBA: Interview session by panel assessors, University of Malaya and QMEC
  9. (2019) Member of the Consumer Protection Committee (CPC), Malaysian Aviation Commission (MAVCOM)
  10. (2018) Reviewer of Candidates Competition Business Idea Proposals: Healthcare Business Idea IFKL 2018, Innovation Forum, University of Malaya, Prima Xexus
  11. (2018) Speaker, MOHE Research Grant Workshop (FRGS, LRGS, RTGS, PRGS), Faculty of Business and Accountancy
  12. (2018) Introduction to Partial Least Squares Workshop, Faculty of Business and Accountancy
  13. (2018) Autism-Parent Sharing Workshop, Embrace Autism and Faculty of Business and Accountancy
  14. (2018) Programme Committee for 8th Annual International Quranic Conference, In collaboration with King Abdullah bin AbdulAziz, Chair for the Holy Quran., Centre for Quranic Research
  15. (2017) Centre of Business Excellence: Summer Programme Speaker for Visiting Students from India, Centre of Business Excellence, International
  16. (2017) Curriculum Restructuring Panel Member for Quranic Module for Fakih School Programme, Fakih School, Petaling Jaya
  17. (2017) CME Summer Programme 2017: Visit from Undergraduate Students from India, Centre of Business Excellence and Faculty of Business and Accountancy
  18. (2016) Programme Committee for 21st Pacific Asia Conference on Information Systems (PACIS 2017), Association of Information Systems (AIS)
  19. (2016) Programme Committee for the 3rd International Conference on Marketing, Institute of Business Administration, Karachi, Pakistan
  20. (2016) Deputy Head of Rintis Fakih Project, Centre for Quranic Research, University of Malaya and Yayasan Pendidikan Al-Quran bagi Anak Istimewa
  21. (2015) Interview Panel for JPA Scholarships, Public Service Department, Federal Government Administrative Centre, Federal Territory of Putrajaya, Malaysia
  22. (2000) Programme Committee for the 7th Asia Pacific Management Conference (APMC), University of Malaya and National Cheng Kung University, Tainan, Taiwan
  23. (2000) Committee Member Drafting Graduate Degree by Research Program, University of Malaya
  24. (2000) Curriculum Committee Member - Master of Marketing Programme, University of Malaya
Contribution to event
  1. (2023) Navigating Structural Equation Modelling for Surveys: An Interactive Smartpls4 Workshop (Trainer), International, (Course Facilitator)
  2. (2022) Phd Candidature Defence: Data Governance Implementation and Implication: a Study in Indonesian Public Universities (17201297/1), University, (Panelist/Moderator)
  3. (2022) Phd Proposal Defence: Effects of Dynamic Capability, Ambidextrous Innovation, Social Networks On Firm Performance Among China S High-Tech Enterprises: a Moderated Mediated Model (17201297/1), University, (Panelist/Moderator)
  4. (2022) Phd Proposal Defence: The Factors Influencing Intention to Adopt Renewable Energy Technology in Malaysian Small and Medium Sized Enterprises (S2000092/1), University, (Panelist/Moderator)
  5. (2022) Phd Proposal Defence: The Influence of Community E-Commerce On The Consumers' Behavior: a Study of Chinese Online Consumers (S2039390/1), University, (Panelist/Moderator)
  6. (2022) Phd Proposal Defence: Understanding The Influence of Engaging Leadership and Paternalistic Leadership On Promotive and Prohibitive Voice in Malaysia: a Moderated Mediated Model (S2028490/1), University, (Panelist/Moderator)
  7. (2021) Session Moderator: Passage to Asean (P2a) Virtual Mobility Programme; "Cross-Cultural Management"., International, (Panelist/Moderator)
  8. (2021) Organiser, Chairperson and Moderator, University, (Event Organiser)
  9. (2021) Panel Judge for Symposium 7 of Umace Conference., International, (Panelist/Moderator)
  10. (2021) Session Moderator: Halal in General & Technology, National, (Panelist/Moderator)
Media appearance
  1. (2024) Malaysia Must Ensure No Segment of Society is Marginalised If it Adopts Carbon Tax (Https://Twentytwo13.My/Esg-2/Malaysia-Must-Ensure-No-Segment-of-Society-is-Marginalised-If-it-Adopts-Carbon-Tax/?Utm_campaign=Shareaholic&Utm_medium=Copy_link&Utm_source=Bookmark)), National, (Panelist/Moderator)
  2. (2024) Malaysia Must Ensure No Segment of Society is Marginalised If it Adopts Carbon Tax (Https://Malaysia.News.Yahoo.Com/Malaysia-Must-Ensure-No-Segment-232242017.Html?), National, (Panelist/Moderator)
  3. (2023) Ghazali, E., & Mutum, D. S. (2023, October 12). Not So Weird, Please. The Malaysian Reserve. Https://Themalaysianreserve.Com/2023/10/12/Not-So-Weird-Please/, National, (Panelist/Moderator)
  4. (2023) Ghazali, E., & Mutum, D. S. (2023, October 6). We Are Not Weird. Apakhabartv. Https://Apakhabartv.Com/2023/10/06/We-Are-Not-Weird/, National, (Panelist/Moderator)
  5. (2023) Ghazali, E., & Mutum, D. S. (2023, October 5). Not So Weird, Please. Asia News Today. Https://Asianewstoday.Com/Not-So-Weird-Please/, International, (Panelist/Moderator)
  6. (2023) Ghazali, E. M. (2023, August 18). Embracing Positive-Sum Thinking. The Malaysian Reserve. Https://Themalaysianreserve.Com/2023/08/18/Embracing-Positive-Sum-Thinking/, International, (Panelist/Moderator)
  7. (2023) Ghazali, E. M. (2023, August 7). Let’S All Embrace Positive-Sum Thinking – Apa Khabar Tv. Apa Khabar Tv. Https://Apakhabartv.Com/2023/08/07/Lets-All-Embrace-Positive-Sum-Thinking/, National, (Panelist/Moderator)
  8. (2023) Ghazali, E. M. (2023, August 6). Embracing Positive-Sum Thinking – Asia News Today. Https://Asianewstoday.Com/Embracing-Positive-Sum-Thinking/, International, (Panelist/Moderator)
  9. (2023) Ghazali, E. M. (2023, August 4). Embracing Positive-Sum Thinking. Bebasnews. Https://Bebasnews.My/2023/08/04/Embracing-Positive-Sum-Thinking/, National, (Panelist/Moderator)
  10. (2023) Ghazali, E. M. (2023, August 3). Embracing Positive-Sum Thinking. Life News Agency. Https://My.Lifenewsagency.Com/2023/08/03/Embracing-Positive-Sum-Thinking/, National, (Panelist/Moderator)
  11. (2023) Penggunaan Berhemat Kunci Kesejahteraan Hidup, Berita Harian, 25 April 2023, National, (Panelist/Moderator)
  12. (2021) Invited Speaker, Research Rockstar Tour Series 2/2021, Research Cluster Office, Ippp, UM (Theme: Artificial Intelligence)., University, (Panelist/Moderator)

SUPERVISION

Postgraduate Student
PhD/ Doctoral
  1. (2024) Research on Perspective of Knowledge Network on Green Enterprise Innovation in Sustainable Supply Chain, BIN SANG
  2. (2024) The Antecedents and Outcome Study of Prosumers' Energy Conserving Behaviours in Malaysia with Dwimoderators Among Net Energy Metering (NEM) User: Industrial and Commercial Perspective, NURAIN MAHYUDIN
  3. (2024) When Metaverse Meets Heritage: An Investigation Of Visit Intention And Continuance Intention On Kulangsu Metaverse City In China​, JIEQIONG HUANG
  4. (2024) Perceived Newness as a Mediator Variable on Consumer’s Intention to Purchase, CHAI LIT JIEN CALEB
  5. (2024) Brand Hate: The Differential Impacts of Service Failures in the Restaurant and Airline Sectors, FAKHRA MUSHTAQ
  6. (2024) ENHANCING USER EXPERIENCE IN CRYPTOCURRENCY GAMES: INSIGHTS FROM MACHINE LEARNING, SONG QITONG
  7. (2023) The Influence of Social Commerce on Consumer Decision Making, HALEH HAKIM JAVADI
  8. (2023) ORGANIZATIONAL APPROACH TO CIRCULAR INNOVATION: THE ROLE OF CREATIVE PROCESS ENGAGEMENT AND CREATIVE SELF-EFFICACY, MD UZZAL HOSSAIN
  9. (2022) A Study of the Relationship between Expectation and Perceived Performance on Universiti Malaya Service Delivery and its Influence on International Student Satisfaction and Electronic Word of Mouth (eWOM) Intentions, MOHD MAHATHIR SUGUA
  10. (2022) An Impact of Multi Sensory Virtual Reality on Deutsches Museum Visitors Pleasant Experience towards Reuse and Purchase Intention, MUHAMMAD HAMZA SHAHAB
  11. (2021) implications of e-WOM in Sharing economy, Wei Shuang Kor
  12. (2020) implications of e-WOM in Sharing economy, Wei Shuang Kor
  13. (2020) A CROSS-NATIONAL STUDY OF DETERMINANTS AND CONSEQUENCES OF BRAND HATE, FAKHRA
  14. (2019) THE ROLE OF BRAND CREDIBILITY AND BRAND EXPERIENCE IN POST-CONSUMPTION OUTCOMES OF HOTEL CHOICE AMONG MALAYSIAN MUSLIM CONSUMERS, NADZIRAH ROSLI
  15. (2019) Factors for consumer acceptance of crowdsourcing in last mile delivery in Malaysia, Lai Kwai Kuen
  16. (2019) THE ROLE OF BRAND CREDIBILITY AND BRAND EXPERIENCE IN POST-CONSUMPTION OUTCOMES OF HOTEL CHOICE AMONG MALAYSIA MUSLIM CONSUMERS, NADZIRAH ROSLI
  17. (2018) The Impact of Destination Image and Telepresence on Intention to Visit in Tourism Marketing : An Elaboration Likelihood Perspective, MUHAMMAD HAMZA SHAHAB
  18. (2018) CREATIVE TOURISM - THE MALAYSIAN CULTURAL AND CREATIVE INDUSTRIES PERSPECTIVE, TAN ELEEN
  19. (2018) Creative Tourism - The Malaysian Cultural and Creative Industries Perspective, TAN ELEEN
  20. (2017) The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effect of brand credibility and brand experience., NADZIRAH ROSLI
  21. (2017) The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effect of brand credibility and brand experience., NADZIRAH ROSLI
  22. (2017) Problems and Prospects of Islamic Hotel, NADZIRAH ROSLI
  23. (2017) MEASURING CUSTOMER PURCHASE INTENTION BY USING VIRTUAL TECHNOLOGY IN TOURISM MARKETING: A RESEARCH MODEL DEVELOPMENT, MUHAMMAD HAMZA SHAHAB
  24. (2016) IMPACT OF STORE ENVIRONMENT ON NEW PRODUCT ADOPTION: MEDIATING EFFECT OF WORD OF MOUTH AND MODERATING ROLE OF RELIGIOSITY, YAWAR ABBAS
  25. (2016) IMPACT OF STORE ENVIRONMENT ON NEW PRODUCT ADOPTION: MEDIATING EFFECT OF WORD OF MOUTH AND MODERATING ROLE OF RELIGIOSITY, YAWAR ABBAS
  26. (2013) Problems and Prospects of Islamic Hotel, NADZIRAH ROSLI
Master
  1. (2023) Examine How Social Power Influence Purchase Intention In Chinese Social Media, Based On Para-Social Interaction Theory., CHEN SHANG
  2. (2023) Business Performance Of Msmes That Applied Social Media Marketing In Malaysian Retail Industry During Post Covid-19 Pandemic, JIN TIANYI
  3. (2023) Study On The Factors That Influence The Purchase Intention Among Malaysian Consumers From SocialMedia Platforms., JIA ZHEN TEOH
  4. (2023) Factors Influencing Purchase Intention Towards Sustainable Fashion Products: An Empirical StudyOf Malaysia Consumers, LI JINFANG
  5. (2023) The Role Of Virtual Reality (VR) In Enhancing Live Streaming Experiences, QI MIAO
  6. (2023) The Influence Of Brand Experience, Brand Resonance, Brand Trust And Brand CommunicationIn Luxury Consumption, FAHAD SHAHRIN
  7. (2023) Factors That Affect Generation Z Consumer`S Brand Loyalty For Sport Brand In Malaysia: A StudyOf Badminton Equipment Brand, LOO KAI LIANG
  8. (2023) Business Model Innovation And Influence On Consumer Behavior Based On The Xiaomi Company, LIU SHEQIAN
  9. (2023) Investigating Factors Influencing Students Behavioral Intentions Towards The Adoption Of AIChatgpt In Education, SAM SHUN JIE SAM
  10. (2023) The Impact Of Social Media Influencer On Purchase Intention Of Consumer, YIHAN WANG
  11. (2023) Examine How Social Power Influence Purchase Intention In Chinese Social Media, Based On Para-Social Interaction Theory., CHEN SHANG
  12. (2023) Factors Influencing Purchase Intention Towards Sustainable Fashion Products: An Empirical StudyOf Malaysia Consumers, LI JINFANG
  13. (2023) The Role Of Virtual Reality (VR) In Enhancing Live Streaming Experiences, QI MIAO
  14. (2023) The Influence Of Brand Experience, Brand Resonance, Brand Trust And Brand CommunicationIn Luxury Consumption, FAHAD SHAHRIN
  15. (2023) Factors That Affect Generation Z Consumer`S Brand Loyalty For Sport Brand In Malaysia: A StudyOf Badminton Equipment Brand, LOO KAI LIANG
  16. (2023) Business Performance Of Msmes That Applied Social Media Marketing In Malaysian Retail Industry During Post Covid-19 Pandemic, JIN TIANYI
  17. (2023) Study On The Factors That Influence The Purchase Intention Among Malaysian Consumers From SocialMedia Platforms., JIA ZHEN TEOH
  18. (2021) Intention to adopt Buy Now Pay Later (BNPL) services by young Malaysian consumers, KAI LUN NA
  19. (2021) FACTORS AFFECTING CONSUMERS? PURCHASE DECISION OF RESIDENTIAL PROPERTY IN KLANG VALLEY, MALAYSIA, CHUA WENG YEE
  20. (2021) Understanding The Implementation Of Artificial Intelligence (AI) Technology On The Customer Experience That Influences The Online Purchase Intention, CHEAH JIA JIA
  21. (2021) Consumer?s perception on online buying and the online reviews acts as a moderating factor on the purchase intention in Malaysia., YIN TIN SIN
  22. (2021) FACTORS AFFECTING CONSUMERS? PURCHASE DECISION OF RESIDENTIAL PROPERTY IN KLANG VALLEY, MALAYSIA, CHUA WENG YEE
  23. (2021) Consumer Attitude And Purchase Intention: The Influence Of Luxury Perceptions, TAO YU
  24. (2021) A Study Of Impulse Purchases Of Fashion Products In Online Store Vs Offline Store In Malaysia, CHONG SHU YEE
  25. (2020) Impact of Product Durability and Consumers' Scepticism on Sustainable Consumption, RONDY SEBASTIAN MADANG
  26. (2020) Digitisation Affects the Behaviour of Using Mobile Payment for Malaysian Working Adults During the Endemic Covid-19, LEW JER JIUNN
  27. (2020) Moving to cashless society: Predicting continued usage of mobile e-wallet during pandemic from the perspective of Technology Continuance Theory, MEGALA RAVINDRAN
  28. (2020) Factors Affecting Consumers' Behavioral Intention and Their Acceptance Towards Online Shopping in The Covid-19 Endemic Period in Malaysia, SHEAU CHIANN LIM
  29. (2020) Factor Affecting the Intention of Telemedicine Technology Adoption by Public in Klang Valley, Malaysia Through Technology Acceptance Model (TAM) And Theory of Planned Behaviour (TPB), WEN CHING CHEONG
  30. (2020) The Effect of Sustainability Efforts of Fast Fashion Clothing Brands on Millennials Green Purchase Intention in Malaysia, SYN YEE TAN
  31. (2020) The Impact of Social Media Influencers on Purchase Intention of Luxury Fashion Goods Among Millennials: A Parasocial Interaction Study, CHIN KHAI CHUNG
  32. (2020) Influence & Impact of Social Media Usage on A Person?s Self-Esteem and Psychological Well-Being, CRYSTAL PUI SUN CHIN
  33. (2020) How to Promote Chinese Consumers' Adoption Behaviour of Electric Vehicles? Based on the Extended Norm Activation Model, YUBO LIU
  34. (2020) Digitisation Affects the Behaviour of Using Mobile Payment for Malaysian Working Adults During the Endemic Covid-19, LEW JER JIUNN
  35. (2020) Impact of Product Durability and Consumers' Scepticism on Sustainable Consumption, RONDY SEBASTIAN MADANG
  36. (2020) Relationship Between Artificial Intelligence and The Individual Finance Management Mediate by Education Level Within Klang Valley, LIM BI YI
  37. (2020) Consumer's Perception towards green marketing: Firms existing in Malaysia introducing product recycling initiatives, SAHREEN FATIMA
  38. (2020) Influence & Impact of Social Media Usage on A Person?s Self-Esteem and Psychological Well-Being, CRYSTAL PUI SUN CHIN
  39. (2020) How to Promote Chinese Consumers' Adoption Behaviour of Electric Vehicles? Based on the Extended Norm Activation Model, YUBO LIU
  40. (2020) Relationship Between Artificial Intelligence and The Individual Finance Management Mediate by Education Level Within Klang Valley, LIM BI YI
  41. (2019) An Investigation of Gamification Elements of Mobile Food Delivery Application., Sarip Saat
  42. (2019) Taboo advertising: effective of not? The impact of taboo advertising on consumer attention and purchase intention, NOR AZUREEN BINTI AHMAD TARMIZI
  43. (2019) Consumer FinTech Adoption and Confidence Level in Malaysia, WONG HUI MENG
  44. (2019) The impact of perceived advertising on board equity: study of mobile phone market in Malaysia, HALEH HAKIM JAVADI
  45. (2019) The Acceptance Of Consumers Towards Online Food Delivery Services In Klang Valley, SARIP BIN SAAT
  46. (2019) Factors influencing customers' consumption behaviour of milk in Malaysia, DAVID TAN FOON LIP
  47. (2019) Impact of Consumer Purchase Orientated on Social Enterprises Sustainability in Malaysia, RABIATUL ADAWIYAH BINTI ABD RAHIM
  48. (2018) Smart Wearables, MICHELE PUA HUI JING
  49. (2018) Addictive Technology and Human Entrapment, Nor Azureen Binti Ahmad Tarmizi
  50. (2018) -, FITRI BIN FATHILAH
  51. (2018) Consumer behaviour on choice of retail pharmacy selection and factors influencing them in choosing different generic brand of over-the-counter medicines and supplements, MICHELE PUA HUI JING
  52. (2017) The Impact of Army Workshop s Maintenance Service Quality towards Customer Satisfaction and Behavioral Intention, Fitri Bin Fathilah
  53. (2017) -, WOON WEI PIN
  54. (2017) -, NORDIN BIN AWANG
  55. (2016) The role of religious value and habit on green purchase behaviour of muslim consumers in Southeast Asia, NANANG JOKO ARISWIBOWO
  56. (2016) The Impact of Perceived Service Quality on the Client Satisfaction: A Study of Pay Management Service at Malaysian Armed Forces Pay Corps, Nordin Bin Awang
  57. (2016) The Effect of Humour Appeal on Car Advertising in Malaysia, YAP SU FEI
  58. (2016) Psychographic Profile of Green Consumers, Woon Wei Pin
  59. (2016) Lifestyles Influences on Housing Preferences of Home Buyers in Klang Valley, ELAINE NGIAM YEE LING
  60. (2016) Exploring Player Behaviour and Motivations in Playing Pokemon Go, WOON MEI YUEN
  61. (2016) Emotional Appeal Online Advertisement : Do They Moderate Purchasing Behavior Among Malaysian Working Adult, KOE SENG YEW
  62. (2016) The Effect of Humour Appeal on Car Advertising in Malaysia, YAP SU FEI
  63. (2016) Emotional Appeal Online Advertisement : Do They Moderate Purchasing Behavior Among Malaysian Working Adult, KOE SENG YEW
  64. (2016) Lifestyles Influences on Housing Preferences of Home Buyers in Klang Valley, ELAINE NGIAM YEE LING
  65. (2016) The role of religious value and habit on green purchase behaviour of muslim consumers in Southeast Asia, NANANG JOKO ARISWIBOWO
  66. (2016) Exploring Player Behaviour and Motivations in Playing Pokemon Go, WOON MEI YUEN
  67. (2015) Factors Influencing the Re-purchase of Organic Personal Care product, Soon Pat Chen
  68. (2015) Factors Influencing Consumer Intention to Purchase Via Mobile E-Retailers., Chong Jiu Hui
  69. (2015) Consumer Satisfaction of Broadband Service, Gurmit Singh a/l Mohinder Singh
  70. (2015) A study of consumer behaviours towards multi-channel engagement in Malaysia, Lawrence Ha Yik Fou
  71. (2015) -, CHONG JIU HUI
  72. (2015) -, SOON PAT CHEN
  73. (2014) The relationship between demographic and psychographic variables and attitude toward status consumption: Case of Iran, Shahab Rezazadeh
  74. (2014) -, SHAHAB REZAZADEH
Under Graduate Students
  1. (2023) Industrial Training, Eng Yi Den, Choong Car Yan, Catherine Yap Ki Xuen
  2. (2019) Industrial Training
  3. (2018) Care for a charity organisation: Perubuhan Kebajikan Anak-anak Yatim & OKU Mesra, No. 7, Jalan 1/15, Seksyen 1, Petaling Jaya, Selangor
  4. (2017) Social Engagement: Malaysian Association for the Welfare of Mentally Challenged Children, PJ
  5. (2016) Social Engagement: Yayasan Fakih / Quranis, Jalan 16/4, PJ
  6. (2016) Social Engagement: Generating Opportunities for Learning Disabled (GOLD), Bandar Sunway
  7. (2015) Social Engagement: Generating Opportunities for Learning Disabled (GOLD), Bandar Sunway.
  8. (2015) Industrial Training
  9. (2003) Students' Market Orientation

TEACHING

Master
  1. (2023) CQE7007 - Marketing Data Analysis
  2. (2023) CQD7003 - Marketing Management
  3. (2023) CQE7001 - Marketing Research Methods
  4. (2023) CQC7004 - Strategic Marketing
  5. (2022) CQE7007 - Marketing Data Analysis
  6. (2022) CQC7049 - Statistical Analysis
  7. (2022) CQC7004 - Strategic Marketing
  8. (2021) CQE7001 - Marketing Research Methods
  9. (2021) CQC7004 - Strategic Marketing
  10. (2020) CMGB6101 - Marketing Management
  11. (2020) CQC7004 - Strategic Marketing
  12. (2020) CQD7003 - Marketing Management
  13. (2019) CQC7004 - Strategic Marketing
  14. (2019) CQC7004 - Strategic Marketing
  15. (2019) CQD7003 - Marketing Management
  16. (2018) CQC7004 - Strategic Marketing
  17. (2017) CMGB6101 - Marketing Management
  18. (2017) CMGB6301 - Consumer Behaviour
  19. (2017) CMGM6101 - Marketing Strategy
  20. (2017) CQC7004 - Strategic Marketing
  21. (2016) CMGB6101 - Marketing Management
  22. (2016) CMGB6101 - Marketing Management
  23. (2016) CMGB6301 - Consumer Behaviour
  24. (2016) CMGM6101 - Marketing Strategy
  25. (2015) CMGB6101 - Marketing Management
  26. (2015) CMGB6101 - Marketing Management
  27. (2015) CMGB6101 - Marketing Management
  28. (2014) CBEB2304 - Consumer Behaviour
Bachelor
  1. (2020) GIC1003 - Fundamental of Marketing
  2. (2015) CBEB2304 - Consumer Behaviour
  3. (2005) CBEB1106 - Principles of Marketing
  4. (2005) CBEB1106 - Principles of Marketing
  5. (2005) CBEB2101 - Marketing Management
  6. (2005) CBEB2101 - Marketing Management
  7. (2005) CBEB2316 - Electronic Marketing
  8. (2005) CBEB3318 - Integrated Marketing Communications
  9. (2004) CBEB1106 - Principles of Marketing
  10. (2004) CBEB1106 - Principles of Marketing
  11. (2004) CBEB2316 - Electronic Marketing
  12. (2003) CBEB1106 - Principles of Marketing
  13. (2003) CBEB2101 - Marketing Management
  14. (2003) CBEB2101 - Marketing Management
  15. (2002) CBEB2304 - Consumer Behaviour
  16. (2002) CBEB2316 - Electronic Marketing
  17. (2002) CBEB2316 - Electronic Marketing
  18. (2002) CBEB3102 - Marketing Policies and Practices
  19. (2002) CBEB3105 - Global Marketing
  20. (2002) CBEB3315 - Promotions Management
  21. (2001) CBEB2101 - Marketing Management
  22. (2001) CBEB3315 - Promotions Management

PATENT/IPR

  • COMPENDIUM OF ABSTRACTS 2020: MBA, MM & MMKT PROJECT PAPER SEMESTER 1 2019/2020 GO TO YOUR EDGE, THEN GO FURTHER!
    COPYRIGHT

SOCIAL RESPONSIBILITY ACTIVITIES

  • Program Committee Member for The Special Session New Technology and Business Strategy At The International Conference On Frontier in Computer Science and Information Technology (Focus 2024)., (26 Nov 2024 - 27 Nov 2024) (International)
  • Co-Organiser, Autism Swimming Gala 2020, University of Malaya, Kuala Lumpur (Organisers: Hawary Sports Centre, Centre of Sport and Exercise Sciences, UM, Centre of Quranic Research, UM)., (10 Oct 2020 - 10 Oct 2020)
  • Organiser and Volunteer: 5-Day Maximum Impact 2019 Autism Programme, Dorsett Grand Subang, Malaysia, (20 Nov 2019 - 24 Nov 2019)
  • Organiser and Volunteer: 5-Day Son-Rise Start-Up 2019 Autism Programme, Dorsett Grand Subang, Malaysia, (13 Nov 2019 - 17 Dec 2019)
  • Workshop Conducted - Research Cafe - 1st Series, Marketing Lab, Azman Hashim Building, Faculty of Business and Accountancy, UM, (29 Aug 2019 - 29 Sep 2019)
  • Interview Panel - Program Hadiah Latihan Persekutuan dan Cuti Belajar Bergaji Penuh Tanpa Biasiswa, Jabatan Perkhidmatan Awam Sesi 2020, Malaysia, (25 Jul 2019 - 25 Jul 2019)
  • Volunteer and Co-Organiser: Autism Awareness Workshop, UNITEN Selangor., (20 Jul 2019 - 20 Aug 2019)
  • Volunteer: Autism Parent Sharing Session - Unisel, Shah Alam,, Selangor., (07 Jul 2019 - 07 Jul 2019)
  • Volunteer: Pertubuhan Kebajikan Anak-Anak Yatim dan Oku Mesra, Petaling Jaya, Selangor, (05 Jul 2019 - 05 Aug 2019)
  • Co-Organiser Autism-Parent Empowerment Workshop, (17 Nov 2018 - 17 Nov 2018)
  • Committee Member - The 8th Muqaddas Conference, (14 Nov 2018 - 14 Nov 2018)
  • Introduction to Partial Least Squares Workshop - Trainer, (14 Aug 2018 - 14 Aug 2018)
  • Participate in Crowd-Funding for Oku Melaka Straits Swimmer, (17 Jun 2018 - 26 Jun 2018)
  • Voluntary Work At Malaysian Association of Children With Mental Disabilities, (01 Jun 2018 - 01 Dec 2018)
  • Provide Training to Special Needs Tahfiz School On "Understanding Autism World and Creating Boundaries"., (01 Jun 2018 - 01 Jun 2018)
  • Welcoming The Visit of An Indonesian Bilingual Tahfiz School Students, (04 Apr 2018 - 04 Dec 2018)
  • Volunteer in Selling Cookies for Gold (Generating Opportunities for Learning Disables) Organisation as Part of Magic Initiatives "Buying for Impact" in Paradigm Mall, (28 Feb 2018 - 21 Feb 2018)
  • Meeting With Rda (Riding for The Disabled School) At Bukit Kiara Equestrian & Country Resort to Discuss On Possible Collaboration, (26 Jan 2018 - 26 Jan 2018)
  • Provide Training to Special Needs Tahfiz School On "Useful Tips The Son-Rise Way"., (19 Jan 2018 - 19 Jan 2018)
  • Provide Training to Special Needs Tahfiz School On "Attitudinal Position in Dealing With Kids With Special Needs", (12 Jan 2018 - 12 Jan 2018)
  • Booth Set-Up Activity and Booth Supervisory Duty for Pusat Rintis Fakih (Voluntary), (08 Nov 2017 - 09 Nov 2017)
  • Conducted and Organised 'Diet for Special Needs" Talk, (04 Feb 2017 - 04 Feb 2017)
  • Fundraising Activity for Pusat Rintis Fakih, Pj and a Maahad Tahfiz in Kuantan- Selling Waqaf Slippers/ Flip Flops., (01 Jan 2017 - 05 May 2017)
  • Swimming Classes Coordinator for Kids With Special Needs - Monthly Voluntary Duty, (06 Dec 2016 - 31 Dec 2021)
  • Conducted An Autism Workshop Titled "Understanding Autism" for 'Quranis' Teaching Staff and Parents With Special Needs Children, (19 Nov 2016 - 19 Nov 2016)
  • Provides Trainings and Consultation to Ustaz and Ustazah At The 'Projek Rintis Faqeh' School, Seksyen 16, Pj., (01 Nov 2016 - 01 Dec 2017)
  • Deputy Head of Special Needs School (Voluntary): Projek Rintis Fakih. No. 17, Jalan 16/4, Seksyen 16, Pj, (01 Jan 2016 - 31 Dec 2021)
  • Help in Organising a Public Lecture Titled Autism Help-New Tools to Help Your Child Now - Raun K. Kaufman International Autism Lecturer and Director of Global Education and Senior Teacher of The Son-Rise Program', (09 Feb 2015 - 09 Feb 2015)