Curriculum Vitae
AREAS OF EXPERTISE
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MARKETINGServices Marketing, Customer perceived value, Customer participation, Digital Marketing
ACADEMIC QUALIFICATION
- PhD(Marketing)(Nottingham,UK)(2011), (Marketing)University of Nottingham
- MSc(International Hospitality Mgmt)(Strathclyde,UK)(2004), (Pengurusan Hotel)University of Strathclyde, United Kingdom
- BSc(Hons)(Hotel Mgmt)(UiTM)(1999), (PENGURUSAN HOTEL)Universiti Teknologi MARA (UiTM)
- Dip.Hotel Mgmt (UiTM)(1997), (Pengurusan Hotel)Universiti Teknologi MARA (UiTM)
ADMINISTRATIVE DUTIES
- BBA Programme Task Force01 Aug 2023 - 31 Jul 2026 (Deputy Dean (Undergraduate) Office, Faculty of Business and Economics)
- Committee Members07 Jun 2023 - 21 Jun 2023 (University Malaya)
- Undergraduate Academic Advisor (Penasihat Akademik Ijazah Pertama)03 Oct 2019 - 31 Jan 2020 (Department of Marketing, Faculty of Business & Accountancy)
- Manager Publication Department14 Mar 2019 - 31 Dec 2019 (Department of Marketing, Faculty of Business & Accountancy)
- Undergraduate Academic Advisor (Penasihat Akademik Ijazah Pertama)18 Sep 2017 - 17 Sep 2018 (Faculty of Business and Accountancy Dean's Office, Faculty of Business & Accountancy)
- Committee Member of Quantitative Data Analysis Unit (Ahli Jawatankuasa Unit Penganalisaan Data Kuantitatif)14 Sep 2015 - 13 Sep 2018 (Faculty of Business and Accountancy Dean's Office, Faculty of Business & Accountancy)
- Committee Member of MBA Guidebook 2017/18 (Ahli Jawatankuasa Buku Panduan MBA 2017/18)06 Jul 2017 - 05 Jul 2018 (Graduate Business School, Faculty of Business & Accountancy)
- Undergraduate Academic Advisor (Penasihat Akademik Ijazah Pertama)12 Aug 2016 - 11 Aug 2017 (Faculty of Business and Accountancy Dean's Office, Faculty of Business & Accountancy)
- Interview Panel for First Degree Programmes 2017/18 Intake (Panel Penemuduga Eksesais Kemasukan Program Ijazah Pertama 2017/18)29 May 2017 - 01 Jun 2017 (Faculty of Business and Accountancy Dean's Office, Faculty of Business & Accountancy)
- Committee Member of MBA Curriculum (Ahli Jawatankuasa Kurikulum MBA)07 Dec 2015 - 11 May 2017 (Graduate Business School, Faculty of Business & Accountancy)
- Coordinator for L'Oreal Brandstorm Challenge31 Oct 2011 - 31 Oct 2014 (Faculty of Business and Accountancy Dean's Office, Faculty of Business & Accountancy)
- PANEL UNTUK TEMU DUGA KEMASUKAN CALON LEPASAN STPM /SETARAF SESI 2014/2015 24-27 Mei 201424 May 2014 - 27 May 2014 (University Malaya)
- Committee Member for E-Learning12 May 2011 - 12 May 2014 (Faculty of Business and Accountancy Dean's Office, Faculty of Business & Accountancy)
- Interviewer - Panel Penemuduga Bagi Kemasukan ke Program Ijazah Dazar & Asasi Sesi 2013/201410 May 2013 - 10 May 2014 (University Malaya)
- Committee Member for FBA's Marketing and Publicity07 May 2011 - 06 May 2014 (Faculty of Business and Accountancy Dean's Office, Faculty of Business & Accountancy)
- Committee Member for FBA Workshop 201205 Oct 2012 - 31 Dec 2012 (Faculty of Business and Accountancy Dean's Office, Faculty of Business & Accountancy)
- Committee Member-cum-Paper Editor for the 2nd International Conference on Islamic Marketing and Branding (ICIMB2012), Jointly organised by UM and Brunel University, London20 Dec 2012 - 21 Dec 2012 (International)
AWARD AND STEWARDSHIP
- CERTIFICATE OF EXCELLENT SERVICEUniversity of Malaya, 2016 (University)
- Anugerah Khas Staf Akademik (Personaliti Paling Menarik - Jabatan Pemasaran)Universiti Malaya, 2012 (Department)
- CERTIFICATE OF EXCELLENT SERVICEUniversity of Malaya, 2005 (University)
PUBLICATIONS
Article in Journal
WoS
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Mohd-Any, Amrul Asraf; Sarker, Moniruzzaman; Hui, Fabian Low Zhen (2023). Understanding users & apos; switching intention of cloud storage services: A push-pull-mooring framework, JOURNAL OF CONSUMER BEHAVIOUR. . doi:10.1002/cb.2239
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Mohd-Any, AA; Sundramohana, M; Sarker, M (2022). Does patient empowerment matter in building loyalty?, INTERNATIONAL JOURNAL OF CONSUMER STUDIES. . doi:10.1111/ijcs.12718
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Lone, AN; Mohd-Any, AA; Salleh, NAM (2021). Social Media Agencies and Clients: A Resource Integration Approach, JOURNAL OF BUSINESS-TO-BUSINESS MARKETING. 28(4), 369-394. doi:10.1080/1051712X.2021.2012080
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Sarker, M., Mohd-Any, A. A., & Kamarulzaman, Y. (2021). Validating a consumer-based service brand equity (CBSBE) model in the airline industry. Journal of Retailing and Consumer Services, 59, 14. doi: 10.1016/j.jretconser.2020.102354
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Mohd-Any, A. A., Mutum, D. S., Ghazali, E. M., Mohamed-Zulkifli, L. (2019). To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers. Journal of Service Theory and Practice, 29(5/6), 661-690. doi:10.1108/jstp-10-2018-0223
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Sarker, M. M., Mohd-Any, A. A., Kamarulzaman, Y. (2019). Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector. Journal of Hospitality and Tourism Management, 38, 39-48. doi:10.1016/j.jhtm.2018.11.002
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Mohd-Any, A. A., Winklhofer, H., Ennew, C. (2015). Measuring Users Value Experience on a Travel Website (e-Value): What Value Is Cocreated by the User?, Journal of Travel Research. 54(4), 496-510
Others
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Mohd Salleh, N.A., Che-Ha, N., Kitchen, P.J. and Mohd-Any, A.A. (2019). Online purchasing: The role of web experience factors. International Journal of Electronic Marketing and Retailing, 10(3), 260-282.
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Sarker, M. M., Mohd-Any, A. A., & Kamarulzaman, Y. (2019). Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector. Journal of Hospitality and Tourism Management, 38, 39-48.
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Butt, M. M., Yu Y., Mohd-Any, Amrul Asraf, Mutum, D.S., Ting, H. and Khong, K. K. (2018 in press). Antecedents of consumer-based electronic retail brand equity: An integrated model. Asian Academy of Management Journal, 23(2), 66-99.
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Mutum, D.S., Ghazali, E., Mohd-Any, A.A. & Nguyen, B. (2018). Avoidance of Sponsored Posts on Consumer Generated Content: A Study of Personal Blogs. The Bottom Line, 31(1), 76-94. DOI: 10.1108/BL-09-2017-0027
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Mahdzan, N.S., Mohd-Any, A.A. & Chan, M.K. (2017) The Influence of Financial Literacy, Risk Aversion and Expectations on Retirement Planning and Portfolio Allocation in Malaysia. Gadjah Mada International Journal of Business. 19(3).
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Ghazali, E., Nguyen, B., Mutum, D. S., & Mohd-Any, A. A. (2016). Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers. Electronic Markets, 26(2), 157 171. DOI: 10.1007/s12525-016-0218-1. (Q1) (IF: 4.417)
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Mohd-Any, A.A., Mahdzan, N.S. & Valinejad, H. (2016). Young Adults Perceptions of Online Service Quality. International Journal of Electronic Marketing & Retailing, 7(2), 91-114.
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Mohd-Any, A. A., Winklhofer, H., Ennew, C. 2015. Measuring Users Value Experience on a Travel Website (e-Value): What Value Is Cocreated by the User? Journal of Travel Research 54(4): 496-510
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Mohd-Any, Amrul Asraf, Nurul Shahnaz Mahdzan, and Chua Siang Cher (2014). Food Choice Motives of Different Ethnics and the Foodies Segment in Kuala Lumpur. British Food Journal. 116(12): 1879-1896.
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Mahdzan, N.S., Mohd-Any, A.A. & Wan Zainal Abidin, W.A. 2013. Key factors for engagement in Independent Financial Advisor (IFA) services in Malaysia. International Journal of Advances in Management and Economics.
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Shilpa Iyanna, Bosangit, C. & Mohd-Any, A.A. 2012. Value evaluation of customer experience using consumer generated content. International Journal of Management and Marketing Research 5(2):89
Chapter in Books
- Mahdzan, N.S., Mohd-Any, A.A. & Hamzah, Z.L. (2016). Co-creating value with online banking services: The case of Maybank. In Roy, S., Mutum, D.S. & Nguyen, B. (Eds). Services Marketing Cases in Emerging Markets - An Asian Perspective. Springer International Switzerland.
- Mohd-Any, A.A. & Mahdzan, N.S. (2016). Prince Court Medical Centre (PCMC): The hospital with a 5-star hotel-like experience and beyond. In Roy, S., Mutum, D.S. & Nguyen, B. (Eds). Services Marketing Cases in Emerging Markets - An Asian Perspective. Springer International Switzerland.
Article in Proceeding
- Amrul Asraf Mohd Any, Heidi Winklhofer and Christine Ennew. 2009. A conceptualisation of customer participation and customer perceived value in an Internet self-service technology environment. Academy of Marketing Conference, Leeds Metropolitan University.
- Dahlan Abdullah, Salleh Mohd Radzi and Amrul Asraf Mohd Any. 2006. How effective is your hotel website? a business segment perspective. National Seminar on Science, Technology & Social Sciences, Kuantan, Pahang, Malaysia.
- Amrul Asraf Mohd Any. 2005. Internet Marketing Strategy: An Analysis of Hotel Websites Features and Industry Perceptions. Proceedings of the 5th Annual Hawaii International Conference on Business, Honolulu USA.
- Nor Khomar Ishak, Ezlika Ghazali and Amrul Asraf Mohd Any. 2005. Quality Management Practices in the Banking Organizations: Exploratory Study in the Case of Malaysia. International Conference on Global Business In Service, Challenges, Uncertainties and Opportunities, Bali Indonesia.
RESEARCH PROJECT
National
- 2014 - 2015, SSRC, Faculty of Economics & AdministrationSavings Adequacy Among Retirees in Malaysia: Issues and Options ( Consultant)
- 2010 - 2013, Fundamental Research Grant Scheme (FRGS)Measuring Services: A Pilot Study from Concepts to Tangible Statistics ( Consultant)
CONSULTANCY PROJECT
- Journal Reviewer, Emerald01 Jan 2019 - 01 Jan 2019 (International)
- Journal Reviewer, UPM01 Jan 2019 - 01 Jan 2019 (International)
- Marketing Strategy for Ccisum, Communication and Cultural Innovation and Support University of Malaya01 Jan 2014 - 01 Jan 2014 (National)
- Profiling The Graphic Designers Within The Klang Valley, Malaysia, Majlis Rekabentuk Malaysia01 Jan 2014 - 01 Jan 2014 (National)
PAPER PRESENTED
EVENT ORGANISER
- International Marketing Conference, Institute of Business Administration (IBA) 3rd International Conference on Marketing, IBA & UM (International) (19 Dec 2016 - 20 Dec 2016)
PRESENTER
- Translating Practice Theory into Consumer Research with Coherent Research Strategies, Institute of Business Administration (IBA) 3rd International Conference on Marketing, IBA & UM (International) (19 Dec 2016 - 20 Dec 2016)
- The Awareness of Islamic Banking Products: Some Demographics Comparisons, 2nd International Conference on Islamic Marketing & Branding, University Malaya AND Brunel University (International) (20 Nov 2012 - 21 Nov 2012)
- A conceptualisation of customer participation and customer perceived value in an Internet self-service technology environment, Academy of Marketing Conference, Leeds Metropolitan University., Academy of Marketing & Leeds Metropolitan University (International) (01 Jan 2009)
- Internet Marketing Strategy: An Analysis of Hotel Websites Features and Industry Perceptions., the 5th Annual Hawaii International Conference on Business (International) (01 Jan 2005)
OTHERS
- Re-Presenting Practice Theory in Qualitative Consumption Research, 7th Qualitative Research Conference (QRC) 2013, Qualitative Research Association of Malaysia (QRAM) (National) (21 Nov 2013 - 23 Nov 2013)
- How effective is your hotel website? a business segment perspective., National Seminar on Science, Technology & Social Sciences (National) (01 Jan 2006)
- Quality Management Practices in the Banking Organizations: Exploratory Study in the Case of Malaysia, International Conference on Global Business In Service, Challenges, Uncertainties and Opportunities (International) (01 Jan 2005)
ACADEMIC/PROF. SERVICES
Evaluation
- (2023) Do Inclusivity Matter in Ad Campaign: An Experimental Study in Asia, University, (Internal Examiner)
- (2023) Drivers of Consumer Brand Advocacy in Higher Education Institutions of Malaysia a Focus On International Student Segment, University, (Internal Examiner)
- (2019) Examining the Role of Customer Engagement in Augmenting Referral Value: The Moderated-Mediation of Relational and Expertise Value for the Journal of Service Theory and Practice (an ISI journal) , (Reviewer)
- (2019) Service Failure: The Effect of Corporate Social Responsibility on Consumer Forgiveness (PhD Thesis, MONASH UNIVERSITY) , (External Examiner)
- (2018) Determinants of Muslim Consumer Switching Intention to Consume Halal Personal Care Product , (Reviewer)
- (2017) The Effect of Perceived Risk in Predicting Gift Purchase Behaviour, (Internal Examiner)
- (2016) "Tourism Business by Using Social Media" (Conference), (Reviewer)
- (2016) "The Effect of Perceived Risk in Predicting Gift Purchase Behaviour" (PhD thesis), (Internal Examiner)
- (2016) "Tactics to save Brands from permanent failure" (Conference), (Reviewer)
- (2016) "Entrepreneurial Marketing and Owner-managed Small Firm Performance in Pakistan" (Conference), (Reviewer)
- (2016) "Relationship Between Demographic Variables and Customers Complaint Behavior in Philippine Dine-In Restaurant Setting: A Study of Graduate Students in Metropolitan Manila" for Asian Journal of Business & Accounting (Journal), (Reviewer)
- (2016) "The influence of visitors perception towards satisfaction and revisit intention" (Conference), (Reviewer)
- (2016) "Segmenting foodies for a foodie destination" for Current Issues in Tourism (Journal), (Reviewer)
- (2015) Work Variable, Non-Work Variable and Work-Family Conflict Towards Quality of Work Life Among Hotel Executives In Malaysia , (External Examiner)
- The Impact of the Interface between Religiosity, Animosity and Ethnocentrism on Product Country Image to Purchase American Cars across Saudi Arabia , (Internal Examiner)
- The Antecedents of Social Media Adoption: A Study on the Antecedents of Social Media Needs and Innovation Characteristics , (Internal Examiner)
SUPERVISION
Postgraduate Student
PhD/ Doctoral
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(2023) Research on the Internal Mechanisms Underlying Consumers’ Impulsive Purchase Behaviour in Online Consumption Contexts, Yingfei Sun
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(2023) The Influence of Social Commerce on Consumer Decision Making, HALEH HAKIM JAVADI
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(2018) DEVELOPING AN INTEGRATED SERVICE BRANDING MODEL, MD MONIRUZZAMAN SARKER
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(2015) Exploring the role of User Generated Content (UGC) as a driver for Value Co-Creation, Ahsan Naeem Lone
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(2012) Cultural consumption and consumer identity in the context of Malaysian contemporary art, Lee Yoon Heng
Master
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(2021) The Impact of Celebrity Influencers on Attitude Towards Brand Choice of Generation Z in Malaysia, SITI RAHMAH OTHMAN
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(2021) The Impact Of Physical Environment Of Coffee Shop In Kuala Lumpur Towards Customer Loyalty, SITI SYAZA NABILAH FAUZIHANA
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(2021) A Study Of Factors Influencing Consumer?s Booking Decision And Adoption Of Cinema Mobile Application, LOW JIA MING
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(2021) The Impact Of Sustainable Japanese Brands On Green Purchase Intentions In Japan And Malaysia, SAKURA KASAI
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(2021) Factors Influencing Purchase Intention of a Robo-Advisor Service in Malaysia, KHAIRULZAMAN KHAIRRUDIN
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(2020) The Acceptance Analysis of 3D Virtual Outbound Tourism for Senior Citizen Aged 70+, ZHENNI BU
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(2020) The Determinants of Click-Through Rate of Social Media Video Advertising Across Facebook, Instagram, And Tiktok Among Malaysians., WENG SOON THAM
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(2020) Research on the Impact of Live Streaming on Consumers' Purchase Intention Based on TAM, ZEXUAN QU
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(2020) A Study on The Impact Of E-Commerce Website Convictions Towards Consumer, ANG WEI BING
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(2020) Antecedents of Impulsive Purchase Behaviour in Live Streaming E-Commerce: A Perspective of Involvement Theory, SHAOXUAN LU
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(2015) Perceived Justice in Service Recovery of Malaysia Airlines: The Mediating Effects of Trust and Overall Satisfaction, Lokmanulhakim Mohamed Zulkifli
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(2015) Malaysian Consumers' Intentions to Purchase Authentic Luxury Fashion Brands, Peng Yao
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(2015) Customer Participation in Value Creation in the Context of Automotive After-Sales Service, Isyraf Ismail
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(2015) Continuance Participation Intentions of Young Instagram Users in Malaysia, Lim Pei Xin
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(2014) The mediating role of customer trust and switching barriers on the satisfaction-loyalty relationship in Spa treatment services, Yap Chue Leng
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(2014) Factors Influencing Malaysian Domestic Tourists' Revisit Intention and Destination Satisfaction, Dominic Hoe
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(2014) Consumers' willingness to purchase certified organic food complying with the Malaysian organic standards, Chai Cheun Kuan
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(2014) Adoption of Food Safety Detection Technology Among Food Manufacturers, Chang Yen Heng
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(2013) Factors influencing brand trust in airlines e ticketing, Tee May Fong
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(2012) Electronic Word of Mouth (EWOM), Tourists Attitudes and Travel Intention among Inbound Muslim Tourists in Malaysia, Marina Mohamed
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(2012) Consumer willingness to buy organic food products in Klang valley, Dayang Suhana Jojo Awang Sidik
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(2011) Online Service Quality in Young Adult Market, Hassan Valinejad
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(2011) Malaysian Attitudes Towards Web Advertising, Priya Ragavan
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(2011) Food Choice Motives of Consumers in Metropolitan Kuala Lumpur, Chua Siang Cher
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(2010) The Relationship Between Brand Equity and Customer Loyalty: Petrol Station Brand in Malaysia, Fang Chee Hoe
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(2010) Factors Influencing Success of Group Online Purchase (GROUPON) as a Promotional Tool in Malaysia, Chua Li Por
TEACHING
Master
- (2023) CQC7025 - Services Marketing
- (2021) CQC7025 - Services Marketing
- (2014) CMGB6302 - Services Marketing
- (2012) CMGM6101 - Marketing Strategy
Bachelor
- (2023) CIF3002 - Hospitality Management
- (2023) CIF1001 - Principles of Marketing
- (2023) CIF2002 - Retailing
- (2023) CIF3004 - Services Marketing
- (2021) CIF3002 - Hospitality Management
- (2021) CIF1001 - Principles of Marketing
- (2021) CIF3004 - Services Marketing
- (2015) CBEB3318 - Intergrated Marketing Comunications
- (2015) CBEB3319 - Services Marketing
- (2012) CBEB2105 - Business Research
- (2012) CBEB2105 - Business Research
- (2012) CBEB3318 - Integrated Marketing Communications
- (2012) CBEB3318 - Integrated Marketing Communications
- (2011) CBEB3307 - Tourism Management
SOCIAL RESPONSIBILITY ACTIVITIES
- Journal Reviewer (Contribution to Academic Community), (28 Jun 2019 - 01 Aug 2019)