2 / 2 Yusniza Kamarulzaman is a Professor of Marketing and the Dean of the Faculty of Business and Economics, and the Graduate School of Business, Universiti Malaya (UMGSB). Her current pursuits include serving as a Visiting Scholar at the University of Glasgow in the UK and a Visiting Professor at Universitas Indonesia, highlighting her vast knowledge and global recognition in marketing. With an illustrious career spanning over two decades, Professor Yusniza has held several leadership positions at the Universiti Malaya. She served as the Deputy Dean of Postgraduate from 2017 to 2022, the Head of the Marketing Department from 2015 to 2017, and the Director of the UM Centre of Innovation and Commercialisation from 2010 to 2014, among other posts. Having begun her career in 1996, Professor Yusniza has worked at various local and foreign higher education institutions, including serving as a Teaching Associate at Cardiff Business School, UK, from 2003 to 2006. She teaches a wide array of Marketing subjects, such as Marketing Management, Retailing, Branding, Product Development & Innovation, Digital Marketing, Global Marketing, and Marketing Research Methodology, to undergraduate and postgraduate students. Professor Yusniza has supervised and mentored over 50 master's degree graduates and produced a number of Ph.D. graduates. She has made significant contributions to the field of marketing through her numerous publications, books, book chapters, monographs, and course modules. Local higher education institutions have widely adopted her publications, including her books Principles of Marketing, Marketing Management, and Marketing for Hospitality and Tourism, which Oxford University Press published. Her primary research interests include digital marketing, tourism marketing, branding, and retailing. She is a fellow of the Chartered Institute of Marketing (CIM), UK, and a member of the American Marketing Association, the British Academy of Management (BAM), and the Academy of Marketing (AM). She serves on the scientific committees of various prestigious international conferences and contributes as a reviewer for numerous international and local textbooks, journals, and conference papers. Professor Yusniza's contributions to academia have not gone unnoticed, as she has received numerous awards and accolades locally and internationally. In 2017, she was awarded the Excellence Service Service Medal (Pingat Perkhidmatan Cemerlang) by the Ministry of Higher Education and the Excellence Service Award from the University of Malaya in 2016, 2017, and 2020. Western Michigan University also awarded her the Visiting Scholar Collaborative Contributions Award, U.S., in 2015 and the Education Leadership Award at the 4th Asia's Best B-School Awards in 2013. In addition, Professor Yusniza serves as an appointed panel member for the Ministry of Higher Education for Government Grants (FRGS, PRGS, HiCOE), an internal auditor for Malaysia Research Assessment (MyRA), and a member of Malaysia Top Business School Malaysia (MyTBS). She is also an external programme assessor/advisory board of several private and public institutions, including UKM, UiTM, Multimedia University, University Technology Petronas, Lim Kok Wing University, Taylors University, Sunway University, UOW Malaysia KDU, QUES International University, Segi University, Wawasan University, and others.  

ChM. Dr. Abdullah Al-Hadi Ahmad Fuaad, or Hadi Fuaad, is a certified chemist under the Malaysia Chemist Act 1975 and a Senior Lecturer at the Universiti Malaya. He holds a PhD in Medicinal Chemistry and a Bachelor’s degree in Biotechnology (Chemistry) from the University of Queensland, Australia. Trained across six leading research institutes in Australia, Malaysia, and the United States, including Harvard University, where he specialized in nanotoxicology. He has extensive experience in modern peptide chemistry, encompassing cyclotide synthesis, protease inhibitors, and toxin analogues. His research integrates computational design, synthesis, and characterization of bioactive peptides for the development of antiviral and vaccine candidates, as well as peptide-based carriers for drug and biopesticide delivery. By combining synthetic organic chemistry and in silico modeling, his work seeks to translate molecular design into real-world biomedical and agricultural applications. Dr. Hadi currently supervises PhD and MSc students and actively collaborates on interdisciplinary projects at the interface of chemistry, biology, and nanotechnology.   Summary: Certified chemist | PhD (Medicinal Chemistry, University of Queensland) | Expertise in peptide synthesis, click chemistry, and nanotoxicology | Research on peptide antivirals, vaccines, and carrier systems | Experienced in NMR, MALDI-MS, and peptide synthesizers | Committed educator and research mentor.

Trained in Cultural Studies, I am a researcher engaging in interdisciplinary research on culture. My research is primarily concerned with the cultural history of modern and contemporary China through the lens of ‘folk’ or minjian. In particular, I am interested in how ‘folk’ has been discursively constructed by the state and intellectuals throughout the 20th century, and how it continues to be represented at heritage sites, folk art museums, folk art fairs, as well as contemporary art exhibitions in the 21st century. My interdisciplinary PhD training in Cultural Studies in Asia at the National University of Singapore has taught me to be a questioner, committed to promoting critical and creative thinking as a mode of living beyond academia. Being a practitioner of critical pedagogy, I always problematize preconceived ideas that have shaped our understandings of the world. As a lecturer, I believe that classroom is where knowledge is produced and challenged through productive dialogues between teachers and students. Besides teaching in the classroom, I am also an active listener keen on translating students’ personal experience and knowledge into discussion materials. Critical discussion could help students reflect upon how our perception of the world is sociologically constructed. Students are not passive learners but knowledge producers. My role as a teacher is to acknowledge students’ opinions as knowledge and situate their knowledge within a larger socio-political, economic, and cultural contexts so as to allow them to scrutinize their common sense. I am currently not available for Master's and PhD supervisions.