ASSOCIATE PROF. SR DR. SHIRLEY CHUA JIN LIN

Shirley Chua Jin Lin holds a PhD degree in Asset & Facilities Management and Bachelor degree in Building Surveying from the Faculty of Built Environment, Universiti Malaya, Malaysia. Her research interests are in Facilities Management and Analytic Hierarchy Process. She has also been involved in various research grants and has published some ISI and Scopus-indexed technical publications in journals and proceedings pertaining building maintenance and facilities management. She has also received a few awards throughout her studies and career path which include Building Surveying Excellent Award, Universiti Malaya Book Prize, Universiti Malaya Excellence Award 2015, Certificate of Excellent Service 2018 and Excellence Service Award 2020.

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MR. AZFAR SHAMIN BIN BAHARI

Mr Azfar Shamin is a language lecturer at the Department of English Language, Faculty of Languages and Linguistics, Universiti Malaya. He earned his Bachelor of Education degree in the field of Teaching English as a Second Language (TESL) from Universiti Malaya. His teaching portfolio covers a range of undergraduate subjects. Among the courses he handles are Proficiency in English, Writing at the Workplace, Effective Oral Communication, and English and the Performing Arts. Alongside his teaching responsibilities, he also oversees the faculty’s academic journal (Journal of Modern Languages) as its manager and serves as the committee member for the faculty's newsletter (/bɪts ənd baɪts/). Outside his professional commitments, Mr Azfar is deeply interested in creative pursuits, especially the English theatre.

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DR. UMAR HAKIM BIN MOHD HASRI

Dr. Umar Hakim Mohd Hasri is a Senior Lecturer in Media and Communication Studies at Universiti Malaya. He holds a Bachelor of Science in Media Arts and Technology from Rochester Institute of Technology, New York, USA, and earned both his Master's and PhD in Media and Communication Studies through research at Universiti Malaya, completing his doctoral degree with the notable Graduate-On-Time (GOT) award in 2024. Dr. Umar’s research focuses on transmedia storytelling, with a particular interest in the Malaysian animation industry. His recent work explores how the BoBoiBoy and Ejen Ali franchise utilizes cross-platform storytelling to create immersive and complex narrative universes. He has published in high-impact journals indexed by both WoS and Scopus, including Media International Australia, Atlantic Journal of Communication, Communication and Research Practice, and Malaysian Journal of Communication (Jurnal Komunikasi). He has extensive teaching experience, leading courses in Multimedia Production, Screenwriting, Media and Society, Research Methodology, and Introduction to Social Sciences at both undergraduate and postgraduate levels. His teaching philosophy emphasizes creative exploration and critical engagement, inspiring students to produce innovative media projects. In addition to his academic roles, Dr. Umar previously worked at Universiti Malaya Press for nearly four years, serving as a Project Officer. He played a key role in several digital transformation projects, including implementing database asset management systems to handle and secure large media assets, leading digital book conversion and management initiatives, and digitalizing management processes and filings. His expertise extends to event management, media representation, and strategic communication. Dr. Umar’s current research interests center on uncovering effective strategies in communication through immersive technology, transmedia storytelling, and digital transformation. His work focuses on how these approaches can drive economic advantages in local markets and create pathways for expansion into international trade. While grounded in media and communication studies, his research aims to bridge innovative storytelling techniques with strategic digital practices, empowering media organizations to enhance their global competitiveness.

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