PROF. DR. YUSNIZA BINTI KAMARULZAMAN

2 / 2 Yusniza Kamarulzaman is a Professor of Marketing and the Dean of the Faculty of Business and Economics, and the Graduate School of Business, Universiti Malaya (UMGSB). Her current pursuits include serving as a Visiting Scholar at the University of Glasgow in the UK and a Visiting Professor at Universitas Indonesia, highlighting her vast knowledge and global recognition in marketing. With an illustrious career spanning over two decades, Professor Yusniza has held several leadership positions at the Universiti Malaya. She served as the Deputy Dean of Postgraduate from 2017 to 2022, the Head of the Marketing Department from 2015 to 2017, and the Director of the UM Centre of Innovation and Commercialisation from 2010 to 2014, among other posts. Having begun her career in 1996, Professor Yusniza has worked at various local and foreign higher education institutions, including serving as a Teaching Associate at Cardiff Business School, UK, from 2003 to 2006. She teaches a wide array of Marketing subjects, such as Marketing Management, Retailing, Branding, Product Development & Innovation, Digital Marketing, Global Marketing, and Marketing Research Methodology, to undergraduate and postgraduate students. Professor Yusniza has supervised and mentored over 50 master's degree graduates and produced a number of Ph.D. graduates. She has made significant contributions to the field of marketing through her numerous publications, books, book chapters, monographs, and course modules. Local higher education institutions have widely adopted her publications, including her books Principles of Marketing, Marketing Management, and Marketing for Hospitality and Tourism, which Oxford University Press published. Her primary research interests include digital marketing, tourism marketing, branding, and retailing. She is a fellow of the Chartered Institute of Marketing (CIM), UK, and a member of the American Marketing Association, the British Academy of Management (BAM), and the Academy of Marketing (AM). She serves on the scientific committees of various prestigious international conferences and contributes as a reviewer for numerous international and local textbooks, journals, and conference papers. Professor Yusniza's contributions to academia have not gone unnoticed, as she has received numerous awards and accolades locally and internationally. In 2017, she was awarded the Excellence Service Service Medal (Pingat Perkhidmatan Cemerlang) by the Ministry of Higher Education and the Excellence Service Award from the University of Malaya in 2016, 2017, and 2020. Western Michigan University also awarded her the Visiting Scholar Collaborative Contributions Award, U.S., in 2015 and the Education Leadership Award at the 4th Asia's Best B-School Awards in 2013. In addition, Professor Yusniza serves as an appointed panel member for the Ministry of Higher Education for Government Grants (FRGS, PRGS, HiCOE), an internal auditor for Malaysia Research Assessment (MyRA), and a member of Malaysia Top Business School Malaysia (MyTBS). She is also an external programme assessor/advisory board of several private and public institutions, including UKM, UiTM, Multimedia University, University Technology Petronas, Lim Kok Wing University, Taylors University, Sunway University, UOW Malaysia KDU, QUES International University, Segi University, Wawasan University, and others.  

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DR. DURRIYYAH SHARIFAH BINTI HAJI HASAN ADLI

Lead UM Neuroscience Research Group (NeuroRG), a group of multi-disciplinary based researchers focusing on the Nervous System. The focus of each research with its approach specifically suited to its nature: a) laboratory based researches; eg, comparative neurobiology of non-mammalian vertebrates nervous system; animal behavioral model for memory; neurohistological characterization  b) non-laboratory based researches; eg, comparison of issues from Islamic and Neuroscience established perspectives on learning and related factors like sleep for normal and autistic children; coping strategies of Muslim parents with autistic children One of the works being conducted by NeuroRG team is on substances/food that are encouraged by Islam; eg, Prophetic substances -- food like Habbatus Sauda (Nigella sativa) and honey.  Specifically, studies are on the effects of consumption on spatial and/or non spatial memory, neurohistology of specific brain structures and neurocytology of the neurons, and their neuroprotective effects.  Also have collaborated researches on the effects of these substances on other physiological systems, e.g. reproductive physiology, wound healing to skin.  Have received grants from government bodies and the University of Malaya for related researches.  Outputs of grants include publications in journals and books, and presentations at local and international scientific meetings.  In addition, have successfully supervised students at both the undergraduate and post-graduate levels (MSc, MPhil, MBiotech, PhD). Teaching include subjects/modules such as Neurobiology, Diseases of the Central Nervous System, Histology, and Animal Use and Care Bioethics.

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DR. SABYASACHI DAS

Sabyasachi Das has obtained his Ph. D degree from Vidyasagar University, India in 2015 in collaboration with Indian Institute of Technology (IIT), Kharagpur. He clinched 3rd position in M. Sc in Human Physiology with specialization in Microbiology and Immunology from Vidyasagar University in 2009.  He was also recipient of “Genetic Biotechnology, Senior research fellowship” from Council of Scientific and Industrial Research (CSIR), Govt. of India in 2013 and awarded JRF from Department of Biotechnology (DBT), Govt of India in 2009. After Ph D. he has completed two postdoctoral research from Calcutta School of Tropical Medicine, India in 2017. In the same year he joined as a guest faculty of molecular biology and immunology in Vidyasagar University. Furthermore, he joined department of Physiology, Lincoln University College Malaysia as senior lecture in 2018 where he became HOD of Physiology in 2019. In early 2021, he joined as an assistant professor of department of Physiology, Manipal University College Malaysia. Subsequently, in 2024 he joined department of Physiology, Faculty of Medicine, University Malaya as senior lecturer. His field of research are broadly on infectious disease, malaria, cancer, host immune interaction, nano drug delivery and development of early detection kit. He has extensively worked on molecular epidemiology and drug resistant pattern of Plasmodium. falciparum in different endemic zones of India. He has widely worked on understanding of chloroquine, and sulfadoxine-pyrimethamine resistance in P. falciparum and P. vivax. He was the first person to identify the failing of artemisinin combination therapy efficacy in eastern India and found the evidence of emergence of partial artemisinin resistant P. falciparum, thereby established a novel validate marker of artemisinin resistance. He has also extensively worked on nano mediated drug delivery against, parasite, bacteria and cancer cells. He has also developed novel early detection kit for malaria and dengue. He has also worked widely on immunity after covid vaccination.  Till date he has published more than 30 international research articles in different reputed journals including New England Journal of Medicine, Clinical infectious disease, International J of Antimicrobial Agent, Antimicrobial Agent and Chemotherapy, International J Parasitology: drug and drug resistance, International J of Pharmaceutics, Journal of biological macromolecule, European J of Pharmacology, Journal of Biological Inorganic Chemistry. He has one granted Malaysian Patent and filed one Indian Patent. He received prestigious INSA (Indian National Science Academy) Medal for Young Scientists for the year 2022 in health science (India’s highest recognition of promise, creativity and excellence in a young scientist). He also awarded “Young Scientist Award” in ‘Medical Science including Physiology’ by Indian Science Congress Association in 2017 for his commendable work in “Drug resistance malaria and nano drug development”. He has involved in different teaching activities for the students of different programs in University Malaya such as Bachelor of Biomedical Science, Bachelor of Medicine, Bachelor of Surgery (MBBS), and Bachelor of Dental Surgery. In his previous working place (MUCM) he was working as a Director of Research Management Centre (RMC) as well coordinator of mentor student project (MSB) for MBBS. He is the member of Royal Society of Biology (London). He is also the member of Malaysian Society of Pharmacology and Physiology (MSPP). He is also life member of The Physiological Society of Indian.

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