Professor Ts. Dr. Rafidah Md Noor currently serves as the Director at the Quality Management and Enhancement Center (QMEC) at Universiti Malaya, holding the position from June 2022 till present. Previously, she was the Head of the Centre of Research (COR) for Mobile Cloud Computing (C4MCCR) from 2016 to 2023. Her prior roles include Deputy Dean (Science) at the Institute for Advanced Studies from December 2019 to November 2021, Deputy Dean of Undergraduate Studies at the Faculty of Computer Science and Information Technology from August 2014 to July 2016, and Head of the Department of Computer System and Technology at the Faculty of Computer Science and Information Technology, Universiti Malaya, from February 2011 to July 2014. Rafidah received her BIT from Universiti Utara Malaysia in 1998, and MSc in Computer Science from Universiti Teknologi Malaysia in 2000, and PhD in Computer Science from Lancaster University, United Kingdom in 2010. Throughout her career, she has mentored 1 Postdoctoral Fellow, guided 20 PhD students, supervised 5 Master of Computer Science (by Research) candidates, and over 30 Master of Computer Science (Mixed Mode) students, as well as taught various courses.  Rafidah’s research is related to a field of transportation system in computer science research domain. For many computer scientists, her research interests related to Intelligent Transportation System (ITS), improving the road traffic system and safety for urban environments. Her research interests include vehicular networks, mobile and wireless networks, Internet-of-Things, Cloud and Fog computing, Quality of Service (QoS), and Energy Management. She is actively involve in research grant's evaluation at University and Ministry Level. Rafidah has successfully secured over 2.5 million Ringgit Malaysia in research grants from both internal and external sources, with 1.3 million Ringgit Malaysia attributed to her role as the Principal Investigator. She is also a co-researcher grants with other local universities such as Sunway University, Universiti Malaysia Sabah, UCSI, and Universiti Teknikal Malaysia Melaka (UTeM). To contribute her research ideas into a community, she has designed and patent a novel framework, System and Method for Relieving Traffic Congestion (PT/5503/UM/14) (granted 23 June 2020 until 12 November 2034) for emergency rescue operations. She has filed and granted several copyrights from her research works since 2012 to current. Rafidah’s efforts are driven by the courage to implement the framework that challenges the existing protocol/standard.  She is actively publishing journals in Science Citation Index Expanded (SCIE - with Cumulative Impact Factor (CIF) more than 200) and Scopus. She has published more than 100 SCIE indexed journals (50% published in Tier 1), H-index (25 in Publons and 29 in Scopus), and 2498 Scopus Citation. She involves in International journal and textbook reviewers, and national research grant assessors (Ministry of Higher Education, Private Universities and International Institutions). Rafidah is an Associate Editor in Connected Mobility and Automation (Specialty Section), Frontiers in Future Transportation Journal, Guest Editor for a Special Issue, SCIE indexed journal reviewers, served as advisory and technical committee for International conferences, Distinguished lecture for IEEE VTS Summer School (Malaysia), and Keynote speakers for International conferences.  Rafidah won 14 awards (GOLD, SILVER and BRONZE Medals) from Research Innovation, Exhibition and Competition at National and International Level for her works on Urban Transportation and Computing Solutions (since 2012 until present). She served as external examiners for PhD thesis for public and private universities locally and internationally.   She is actively involve in curriculum development and monitoring, therefore her skills is recognised and has been appointed as the Panel Assessor/External Examiner for Existing Academic Programme and Programme Accreditation (Bachelor, Master and PhD Degrees) at Sunway University, Taylor's University, Monash University, Universiti Putra Malaysia and Universiti Tun Hussein Onn Malaysia (UTHM). Rafidah also served as a Panel Assessor for Academic Promotion at Private University in Malaysia and overseas institution.

Dr Yong Sook Lu working in Department of Economics and Applied Statistics at University of Malaya, MALAYSIA. She holds PhD (Economics, Lancaster University, United Kingdom), MEcon (Economics, UM, Malaysia) and BEcon (Analytical Economics, UM, Malaysia). Her research expertise includes Industrial Organisation, Microeconomics, Monetary Economics and Public Health. She has taught several courses at Undergraduate level including:  Microeconomics, Malaysian Economy, Introduction to Mathematical Economics, Industrial Economics, Macroeconomics and Health Economics (at University of Malaya); Principles of Economics, Microeconomics and Econometrics (at HELP University). She supervised over 50 UG projects including industrial placement projects (at University of Malaya); over 30 Masters Research Projects (at University of Malaya); and 4 PhD (under supervision).  Produced over 15 publications, including book chapters, articles in internationally refereed journals, policy briefs and reports. She has also reviewed several papers for journals and conferences. She has led research projects on: " A Regional Study on Social Protection coverage: ASEAN Countries " (SWRC Grant), "The Impact of Uncertainty on Economic Growth: The Case of ASEAN-5 " (University Grant), “Industrial Organisation and Classification of Firms Listed in Bursa Malaysia” (University Grant) and “Exploring CPI Basket for Identifying Minimum Essentials in Reference Budgets” (SWRC Grant). She is also a co-researcher for projects such as " Rural Women Empowerment through Entrepreneurship " (FRGS); “Malaysia Ageing and Retirement Survey” and “Belanjawanku" (SWRC Grant) and " Malaysia: Labelling Regulations on Natural Rubber Condoms and the WTO TBT Agreement " (Australian Government Aids). She is an Editor for Malaysian Journal of Economic Studies. She was awarded Certificate of Excellent Service (UM) 2016; Certificate of Excellent Service (UM) 2015; UM Excellence Award, Naib Canselor, 2013; Certificate of Excellent Service (UM) 2013; UM Excellence Award, Naib Canselor, 2011; Certificate of Excellence Service (UM) 2011; Best Oral Presentation at The University of Sheffield Postgraduate Research Workshop, University of Sheffield, 2008, (International); Research and Innovation Expo/Silver Medal (UM) 2007, (National); Certificate of Excellent Service (UM) 2006; Research and Innovation Expo/Silver Medal (UM) 2005 (National) and University Book Award (UM) 2001 (National).  

Dr. Mumtaz Aini Alivi is a Senior Lecturer at the Department of Media and Communication Studies, Faculty of Arts and Social Sciences, Universiti Malaya. She earned her Bachelor of Arts (Hons.) with a double major in (i) Language and Malay Linguistics and (ii) Journalism from Universiti Putra Malaysia. She later obtained her Master of Corporate Communication and Doctor of Philosophy (Mass Communication) from the same university. Her research interests primarily focus on Journalism, Broadcasting, News, Online Media, Political Communication, and Mass Communication. Apart from her academic qualifications, Dr. Mumtaz has extensive experience in journalism, news broadcasting, and media industry management. She was a media practitioner for twenty-two years at Radio Televisyen Malaysia (RTM), a government television station. For almost twenty years, she was attached to the News and Current Affairs Department, where she held multiple roles, including Broadcast Journalist, Newscaster, News Editor, and News Producer. Throughout her career, she was involved in various high-profile assignments, including accompanying the Prime Minister and other national leaders for international news coverage, conducting live news broadcasts from Parliament, and reporting on other significant national events, in addition to daily news coverage. After completing her PhD, Dr. Mumtaz transitioned to a different role at RTM, serving as Assistant Director in the Policy and Research Section. She later assumed the same role in the Strategic Planning Section before being transferred to the Quality Control for Creative Content Unit as an Evaluation Officer. These three divisions operate under the Strategic Development Department, where she contributed for an additional two years before leaving RTM. With over two decades of experience in the media industry—particularly in television news, along with some experience in radio and media management—Dr. Mumtaz has made significant contributions to the field. Her dedication and passion for journalism were recognized when she won the Best Broadcast Journalist Award at the national level in 2001. In addition to her industry experience, Dr. Mumtaz has been appointed by several organizations for various consultancy and evaluation roles. She has served as a panel judge for the prestigious Malaysian Journalism Award, organized by the Malaysia Press Institute (MPI). She was also a panel member for Pitching Evaluation (Private) and a panel member for Screening (Syndicated) for RTM programs. In 2021, Dr. Mumtaz transitioned from media practice to academia, joining the University of Malaya as a Senior Lecturer. She embraced this new career path with a bigger mission—to contribute to nation-building by sharing her knowledge and experience to shape future leaders in journalism and media.