As an academician and researcher at the University of Malaya in Kuala Lumpur, Malaysia, I bring a strong passion and expertise to the fields of Digital Financial Literacy and Behavioral Finance. My research delves into the intersection of financial knowledge and behavior, especially in the context of digital finance, where I aim to empower individuals and communities with the tools and insights necessary to make informed financial decisions. With a robust foundation in quantitative analysis, I specialize in advanced statistical methods and data interpretation, ensuring that my research provides actionable insights backed by rigorous methodology. My commitment to financial literacy is not only academic but also driven by a broader mission to enhance financial capability among youth, young adults, and underserved communities, aligning with Sustainable Development Goals (SDGs) related to financial inclusion and economic growth.Core Competencies: - Quantitative Data Analysis & Research Methodology - Behavioral Finance & Financial Literacy (Digital) - Financial Inclusion & Economic Empowerment - Academic Lecturing & Mentorship I welcome connections with fellow researchers, industry professionals, and organizations interested in collaboration, consultancy, and impactful research projects. Let's connect to advance financial literacy and foster economic empowerment together.

Dr. Purabi Mazumdar is a Senior Lecturer at the Centre for Research in Biotechnology for Agriculture (CEBAR), Universiti Malaya. She earned her Master’s degree in Botany from Gauhati University and a Doctoral degree in Bioenergy from the Indian Institute of Technology Guwahati (IITG), India. Dr. Mazumdar’s research focuses on urban farming, enhancing crop nutritional quality, and crop protection through customized UV radiation, as well as agronomic, molecular, and biochemical strategies. She leads projects funded by grants from CREST, the Ministry of Higher Education (MoHE), and industry partners. Her current work emphasizes advanced crop protection and urban farming systems, including aquaponics, hydroponics, and aeroponics. Driven by the pursuit of sustainable agricultural practices, Dr. Mazumdar aims to answer a critical research question: How can we achieve sustainable, nutrient-dense, and clean food systems that promote health and well-being for all?

Dr. Elayaraja Aruchunan is a distinguished scholar, researcher, and industry expert specializing in data science for ESG (Environmental, Social, and Governance), applied machine learning, and computational analytics. With over 18 years of experience, he has made groundbreaking contributions to numerical analysis, computational applied statistics, and big data analytics, earning a reputation as a thought leader in the field. His academic journey commenced in 2008 at Curtin University Malaysia, where his exceptional research led to the prestigious Australian Government Scholarship in 2012, enabling him to pursue a PhD at Curtin University, Australia. Successfully completing his doctorate in 2018, Dr. Aruchunan continued his tenure at Curtin until 2020 before joining Universiti Malaya, where he currently serves as a senior lecturer in the Department of Decision Science, Faculty of Business and Economics. His work focuses on ESG data science, decision analytics, and AI-driven sustainability solutions, positioning him at the forefront of transformative research in these areas. Dr. Aruchunan’s expertise extends beyond academia into real-world problem-solving through advanced machine learning and deep learning applications. His research is dedicated to developing innovative algorithms and methodologies that address complex challenges in big data analytics, predictive modeling, and applied mathematics. His prolific contributions are widely recognized, with numerous high-impact journal publications, conference presentations, and research projects funded by national and international bodies. A passionate educator, Dr. Aruchunan is also an accredited HRD Corp trainer, conducting specialized training programs for government agencies and industry professionals. His training focuses on big data, data science, machine learning, and deep learning, equipping participants with cutting-edge skills in Python applications, data mining, and applied AI. His programs are meticulously designed to bridge academic theory and industry applications, empowering professionals with practical expertise in the evolving digital landscape. Beyond research and training, Dr. Aruchunan is committed to STEM education outreach and academic collaboration, mentoring postgraduate scholars, and engaging in knowledge-sharing initiatives with both local and international researchers. He is an active member of several esteemed professional bodies, including IEEE, PERSAMA, IAENG, and IACSIT, reinforcing his influence in the global data science community. In recognition of his outstanding contributions, Dr. Aruchunan was appointed to the prestigious Young Scientist Network by the Academy of Sciences Malaysia, a testament to his leadership in scientific research and his dedication to advancing Malaysia’s research capabilities. With an unwavering commitment to data-driven innovation, education, and sustainability, Dr. Elayaraja Aruchunan continues to shape the future of ESG analytics, AI-driven decision-making, and applied machine learning, leaving a profound impact on academia, industry, and society.