2 / 2 Yusniza Kamarulzaman is a Professor of Marketing and the Dean of the Faculty of Business and Economics, and the Graduate School of Business, Universiti Malaya (UMGSB). Her current pursuits include serving as a Visiting Scholar at the University of Glasgow in the UK and a Visiting Professor at Universitas Indonesia, highlighting her vast knowledge and global recognition in marketing. With an illustrious career spanning over two decades, Professor Yusniza has held several leadership positions at the Universiti Malaya. She served as the Deputy Dean of Postgraduate from 2017 to 2022, the Head of the Marketing Department from 2015 to 2017, and the Director of the UM Centre of Innovation and Commercialisation from 2010 to 2014, among other posts. Having begun her career in 1996, Professor Yusniza has worked at various local and foreign higher education institutions, including serving as a Teaching Associate at Cardiff Business School, UK, from 2003 to 2006. She teaches a wide array of Marketing subjects, such as Marketing Management, Retailing, Branding, Product Development & Innovation, Digital Marketing, Global Marketing, and Marketing Research Methodology, to undergraduate and postgraduate students. Professor Yusniza has supervised and mentored over 50 master's degree graduates and produced a number of Ph.D. graduates. She has made significant contributions to the field of marketing through her numerous publications, books, book chapters, monographs, and course modules. Local higher education institutions have widely adopted her publications, including her books Principles of Marketing, Marketing Management, and Marketing for Hospitality and Tourism, which Oxford University Press published. Her primary research interests include digital marketing, tourism marketing, branding, and retailing. She is a fellow of the Chartered Institute of Marketing (CIM), UK, and a member of the American Marketing Association, the British Academy of Management (BAM), and the Academy of Marketing (AM). She serves on the scientific committees of various prestigious international conferences and contributes as a reviewer for numerous international and local textbooks, journals, and conference papers. Professor Yusniza's contributions to academia have not gone unnoticed, as she has received numerous awards and accolades locally and internationally. In 2017, she was awarded the Excellence Service Service Medal (Pingat Perkhidmatan Cemerlang) by the Ministry of Higher Education and the Excellence Service Award from the University of Malaya in 2016, 2017, and 2020. Western Michigan University also awarded her the Visiting Scholar Collaborative Contributions Award, U.S., in 2015 and the Education Leadership Award at the 4th Asia's Best B-School Awards in 2013. In addition, Professor Yusniza serves as an appointed panel member for the Ministry of Higher Education for Government Grants (FRGS, PRGS, HiCOE), an internal auditor for Malaysia Research Assessment (MyRA), and a member of Malaysia Top Business School Malaysia (MyTBS). She is also an external programme assessor/advisory board of several private and public institutions, including UKM, UiTM, Multimedia University, University Technology Petronas, Lim Kok Wing University, Taylors University, Sunway University, UOW Malaysia KDU, QUES International University, Segi University, Wawasan University, and others.  

Nur Syabeera Begum is a senior lecturer at the Department of Geography, Faculty of Arts and Social Sciences, Universiti Malaya, specializing in soil with a particular focus on soil erosion in highland agricultural areas. Her research actively explores factors and predictions of areas susceptible to soil erosion. Since embarking on her academic career, she has published several articles in peer-reviewed journals and presented at conferences. She is always seeking new opportunities to expand her research network and foster collaborations, both nationally and internationally.

Farid Mohammadi is a Lecturer at the University of Malaya, Malaysia, specialising in 19th-century British literature, travel narratives, and environmental aesthetics. His research focuses primarily on British aesthetic traditions of the 18th and 19th centuries, particularly the Sublime, the Picturesque, Victorian material culture, and the works of J.R.R. Tolkien. He completed his PhD at the University of Malaya with a dissertation on Tolkien’s literary landscapes. Since 2023, Farid has served as Deputy Editor for the English Department’s journal, SARE: Southeast Asian Review of English.Farid has published several papers on Tolkien, with manuscripts appearing in leading WoS-indexed journals including Oxford University Press’s British Journal of Aesthetics, Wiley’s Literature Compass, Routledge’s Critique: Studies in Contemporary Fiction, The Explicator, International Feminist Journal of Politics, Johns Hopkins University Press’s Victorian Review, Routledge’s Journal of Postcolonial Writing, Edinburgh University Press’s Victoriographies, and the Oxford Literary Circle’s Journal of Inklings Studies. He is currently working on two monographs: one on Tolkien’s literary landscapes and another on Tolkien’s engagement with philosophy.