Asset-Pricing, Firm Valuation Corporate Finance Technology Management Patent Mapping Innovation Management Corporate Governance

Dr. Umar Hakim Mohd Hasri is a Senior Lecturer in Media and Communication Studies at Universiti Malaya. He holds a Bachelor of Science in Media Arts and Technology from Rochester Institute of Technology, New York, USA, and earned both his Master's and PhD in Media and Communication Studies through research at Universiti Malaya, completing his doctoral degree with the notable Graduate-On-Time (GOT) award in 2024. Dr. Umar’s research focuses on transmedia storytelling, with a particular interest in the Malaysian animation industry. His recent work explores how the BoBoiBoy and Ejen Ali franchise utilizes cross-platform storytelling to create immersive and complex narrative universes. He has published in high-impact journals indexed by both WoS and Scopus, including Media International Australia, Atlantic Journal of Communication, Communication and Research Practice, and Malaysian Journal of Communication (Jurnal Komunikasi). He has extensive teaching experience, leading courses in Multimedia Production, Screenwriting, Media and Society, Research Methodology, and Introduction to Social Sciences at both undergraduate and postgraduate levels. His teaching philosophy emphasizes creative exploration and critical engagement, inspiring students to produce innovative media projects. In addition to his academic roles, Dr. Umar previously worked at Universiti Malaya Press for nearly four years, serving as a Project Officer. He played a key role in several digital transformation projects, including implementing database asset management systems to handle and secure large media assets, leading digital book conversion and management initiatives, and digitalizing management processes and filings. His expertise extends to event management, media representation, and strategic communication. Dr. Umar’s current research interests center on uncovering effective strategies in communication through immersive technology, transmedia storytelling, and digital transformation. His work focuses on how these approaches can drive economic advantages in local markets and create pathways for expansion into international trade. While grounded in media and communication studies, his research aims to bridge innovative storytelling techniques with strategic digital practices, empowering media organizations to enhance their global competitiveness.

Dr. Santheraleka Ramanathan is a Senior Lecturer in the Department of Chemical Engineering at Universiti Malaya since 2025. She earned her Ph.D. in Nanobiotechnology Engineering in 2020 and gained research experience as a postdoctoral fellow at Universiti Teknologi Malaysia from 2021 to 2023. Dr. Santheraleka's research focuses on biosensors, nanomaterials, and nanodiagnostics, with an emphasis on molecular imprinting for environmental sustainability and biomedical applications. She specializes in synthesizing nanomaterials from environmental waste and integrating them into diagnostic platforms for detecting non-communicable disease biomarkers. Her expertise includes electrode fabrication, sensing platform surface chemistry, and analytical techniques. She actively develops molecularly imprinted polymer (MIP)-based sensors for environmental monitoring, targeting pollutants such as heavy metals, pesticides, and pharmaceuticals. As a passionate educator, Dr. Santheraleka is dedicated to inspiring lifelong learning by fostering a positive classroom environment and empowering the next generation of learners with wisdom toward knowledge and innovation.