Dr Sujatha Ramasamy is a Senior Lecturer at the Program Science Biology with Education, Institute of Biological Sciences, Faculty of Science, Universiti Malaya. Dr Sujatha was previously the Head of Academic Quality Assurance Unit at the Quality Management & Enhancement Center (QMEC) responsible for accreditation and quality assurance of all levels of academic programmes in Universiti Malaya. She has had a wide of experience in quality management systems and academic quality assurance. Currently she is the Quality Manager for Faculty of Science. Dr Sujatha Ramasamy completed her BSc. (Biomedical Technology). MSc. and PhD. (Natural Product Research) from Universiti Malaya, Kuala Lumpur. She had more than 20 years of experience in research in the field of plants-derived natural products, which is focusing on medicinal food and underutilized plants. Her main interest is mainly on assessing the bioactive compounds from plants as source for potential candidates for anticancer, antioxidant, anti-inflammatory and wound healing agents. Dr Sujatha also exploring on the natural pigments from plants as potential food colorants. Her current focus is on medicinal food plants which consumed by Asian culture with the intention of health maintenance. Through the research findings, she aimed to understand the medicinal food plant’s efficacy in its cultural context and promoting its consumption in enhancing well-being. Dr Sujatha is also had more than 20 years’ experience in animal (cancer and normal cells) cell culture techniques in which most of the biological screening had been conducted in in vitro model. She had experienced in handling ELISA assay and immunochemistry test. Her study also includes on the biological mechanism that trigger the plant’s therapeutic activity.

Dr. Kim-Kee Tan received her Ph.D. and training in molecular virology at the Faculty of Medicine, Universiti Malaya. Currently, she serves as Senior Lecturer at the Tropical Infectious Diseases Research and Education Centre (TIDREC), Universiti Malaya and the Department of Biomedical Science, Faculty of Medicine, Universiti Malaya. Her research focuses on emerging viral pathogens, integrating genomic and bioinformatic approaches to investigate virus emergence, evolution, and transmission across human, animal, vector, and environmental interfaces. Her work engages new research technologies, such as Next Generation Sequencing (NGS). Besides that, she is also a trainer for biosafety and biosecurity training; hence she has vast experience designing workflow and handling different types of pathogens. She has a strong interest in genomic surveillance and pandemic preparedness, with projects spanning viral discovery, phylogenetics, and molecular epidemiology.

2 / 2 Yusniza Kamarulzaman is a Professor of Marketing and the Dean of the Faculty of Business and Economics, and the Graduate School of Business, Universiti Malaya (UMGSB). Her current pursuits include serving as a Visiting Scholar at the University of Glasgow in the UK and a Visiting Professor at Universitas Indonesia, highlighting her vast knowledge and global recognition in marketing. With an illustrious career spanning over two decades, Professor Yusniza has held several leadership positions at the Universiti Malaya. She served as the Deputy Dean of Postgraduate from 2017 to 2022, the Head of the Marketing Department from 2015 to 2017, and the Director of the UM Centre of Innovation and Commercialisation from 2010 to 2014, among other posts. Having begun her career in 1996, Professor Yusniza has worked at various local and foreign higher education institutions, including serving as a Teaching Associate at Cardiff Business School, UK, from 2003 to 2006. She teaches a wide array of Marketing subjects, such as Marketing Management, Retailing, Branding, Product Development & Innovation, Digital Marketing, Global Marketing, and Marketing Research Methodology, to undergraduate and postgraduate students. Professor Yusniza has supervised and mentored over 50 master's degree graduates and produced a number of Ph.D. graduates. She has made significant contributions to the field of marketing through her numerous publications, books, book chapters, monographs, and course modules. Local higher education institutions have widely adopted her publications, including her books Principles of Marketing, Marketing Management, and Marketing for Hospitality and Tourism, which Oxford University Press published. Her primary research interests include digital marketing, tourism marketing, branding, and retailing. She is a fellow of the Chartered Institute of Marketing (CIM), UK, and a member of the American Marketing Association, the British Academy of Management (BAM), and the Academy of Marketing (AM). She serves on the scientific committees of various prestigious international conferences and contributes as a reviewer for numerous international and local textbooks, journals, and conference papers. Professor Yusniza's contributions to academia have not gone unnoticed, as she has received numerous awards and accolades locally and internationally. In 2017, she was awarded the Excellence Service Service Medal (Pingat Perkhidmatan Cemerlang) by the Ministry of Higher Education and the Excellence Service Award from the University of Malaya in 2016, 2017, and 2020. Western Michigan University also awarded her the Visiting Scholar Collaborative Contributions Award, U.S., in 2015 and the Education Leadership Award at the 4th Asia's Best B-School Awards in 2013. In addition, Professor Yusniza serves as an appointed panel member for the Ministry of Higher Education for Government Grants (FRGS, PRGS, HiCOE), an internal auditor for Malaysia Research Assessment (MyRA), and a member of Malaysia Top Business School Malaysia (MyTBS). She is also an external programme assessor/advisory board of several private and public institutions, including UKM, UiTM, Multimedia University, University Technology Petronas, Lim Kok Wing University, Taylors University, Sunway University, UOW Malaysia KDU, QUES International University, Segi University, Wawasan University, and others.