Teh Bor Tsong is a Senior Lecturer at the Department of Urban and Regional Planning, Faculty of Built Environment, Universiti Malaya. He obtained his Ph.D. in Regional Environment Systems from the Shibaura Institute of Technology, Japan. He has more than 10 years of experience in the research relating to the evidence-based urban planning to support the green growth and climate change agenda of Malaysian cities. He specialised in the sustainable urban and regional planning, environmental studies and transportation planning.

Dr. Mozard Mohtar (PhD, Aston University) is an academic and consultant with focused expertise in brand management for services and retailing, psychometrics, and multivariate analyses. Based at Universiti Malaya Graduate School of Business, he combines academic knowledge with practical industry experience to support clients and students in navigating complex market dynamics and building effective brand strategies. As an accredited HRD Corp Trainer, Dr. Mozard has collaborated with clients such as Infineon Technologies (Malaysia) Sdn. Bhd. and Panasonic Industrial Devices Malaysia Sdn. Bhd., providing tailored corporate training and consultation. His approach emphasizes data-driven insights, guiding businesses in refining brand positioning and improving customer engagement strategies. Dr. Mozard’s work is rooted in making complex analytics accessible, turning insights into strategies that drive immediate improvements. Beyond research and consultancy, he is dedicated to mentorship and professional development, regularly participating in both academic and industry conferences, while collaborating with partners on emerging challenges. Dr. Mozard values bridging academic perspectives with industry needs to foster sustainable, meaningful brand growth.

Dr. Teo Chee How received his Doctor of Philosophy from the University of Leicester, the United Kingdom where his research was focusing on the distribution and diversity of repetitive DNAs in the Musa genome. He was involved in the development of retrotransposon-based molecular markers for Musa species identification. During his stays at the University of Leicester, he was involved in the fifth EU framework programme where, together with other partners in the framework, he developed universal tools to isolate pararetroviruses (EPRVs) and investigate the biodiversity of EPRV sequences. In addition, he successfully established a plant artificial minichromosome platform for crop improvement purposes during his post-doctorate period at the Leibniz Institute of Plant Genetics and Crop Plant Research (IPK), Gatersleben, Germany. In 2012 he returned to Malaysia to work at Agro-Biotechnology Institute (ABI) under the Ministry of Science, Technology, and Innovation (MOSTI) as a Senior Research Officer before joining academic as Senior Lecturer at Taylor’s University in 2014. He joined the Centre for Research in Biotechnology for Agriculture (CEBAR), the University of Malaya as a Senior Lecturer in 2016.