2 / 2 Yusniza Kamarulzaman is a Professor of Marketing and the Dean of the Faculty of Business and Economics, and the Graduate School of Business, Universiti Malaya (UMGSB). Her current pursuits include serving as a Visiting Scholar at the University of Glasgow in the UK and a Visiting Professor at Universitas Indonesia, highlighting her vast knowledge and global recognition in marketing. With an illustrious career spanning over two decades, Professor Yusniza has held several leadership positions at the Universiti Malaya. She served as the Deputy Dean of Postgraduate from 2017 to 2022, the Head of the Marketing Department from 2015 to 2017, and the Director of the UM Centre of Innovation and Commercialisation from 2010 to 2014, among other posts. Having begun her career in 1996, Professor Yusniza has worked at various local and foreign higher education institutions, including serving as a Teaching Associate at Cardiff Business School, UK, from 2003 to 2006. She teaches a wide array of Marketing subjects, such as Marketing Management, Retailing, Branding, Product Development & Innovation, Digital Marketing, Global Marketing, and Marketing Research Methodology, to undergraduate and postgraduate students. Professor Yusniza has supervised and mentored over 50 master's degree graduates and produced a number of Ph.D. graduates. She has made significant contributions to the field of marketing through her numerous publications, books, book chapters, monographs, and course modules. Local higher education institutions have widely adopted her publications, including her books Principles of Marketing, Marketing Management, and Marketing for Hospitality and Tourism, which Oxford University Press published. Her primary research interests include digital marketing, tourism marketing, branding, and retailing. She is a fellow of the Chartered Institute of Marketing (CIM), UK, and a member of the American Marketing Association, the British Academy of Management (BAM), and the Academy of Marketing (AM). She serves on the scientific committees of various prestigious international conferences and contributes as a reviewer for numerous international and local textbooks, journals, and conference papers. Professor Yusniza's contributions to academia have not gone unnoticed, as she has received numerous awards and accolades locally and internationally. In 2017, she was awarded the Excellence Service Service Medal (Pingat Perkhidmatan Cemerlang) by the Ministry of Higher Education and the Excellence Service Award from the University of Malaya in 2016, 2017, and 2020. Western Michigan University also awarded her the Visiting Scholar Collaborative Contributions Award, U.S., in 2015 and the Education Leadership Award at the 4th Asia's Best B-School Awards in 2013. In addition, Professor Yusniza serves as an appointed panel member for the Ministry of Higher Education for Government Grants (FRGS, PRGS, HiCOE), an internal auditor for Malaysia Research Assessment (MyRA), and a member of Malaysia Top Business School Malaysia (MyTBS). She is also an external programme assessor/advisory board of several private and public institutions, including UKM, UiTM, Multimedia University, University Technology Petronas, Lim Kok Wing University, Taylors University, Sunway University, UOW Malaysia KDU, QUES International University, Segi University, Wawasan University, and others.  

Dr. Mumtaz Aini Alivi is Senior Lecturer at the Department of Media and Communication Studies, Faculty of Arts and Social Sciences. She earned her Bachelor of Art (Hons) with a double major in (i) Language and Malay Linguistics and (ii) Journalism from Universiti Putra Malaysia. She earned her Master of Corporate Communication and Doctor of Philosophy (Mass Communication) from the same university.Her research interests and focuses are mainly in Journalism, Broadcasting, News, Online Media, Political Communication, and Mass Communication. Apart from her academic qualifications, Dr. Mumtaz also has broad experiences in journalism, news, broadcasting, and media industry management. She was a media practitioner for twenty-two years in a government television station, Radio Televisyen Malaysia (RTM). For almost twenty years, she was attached to the News and Current Affairs department, where she was involved with multitasking work in her position as Broadcast Journalist, Newscaster, News Editor, and News Producer. Her service to RTM exposed her to many challenging assignments, including following the prime minister and country leaders for international news coverage abroad, doing live news coverage and news reporting from the parliament, and other important events in the country, apart from daily news coverage. Upon completion of her PhD, Dr. Mumtaz was given a different task in RTM as Assistant Director for the Policy and Research section. Later, she held the same position in the Strategic Planning section before being transferred to the Quality Control for Creative Content Unit as Evaluation Officer. These three different sections are under the Strategic Development Department, where she spent another two more years in RTM. During her service in RTM, she also worked for a few months in Malaysian National News Agency (BERNAMA) as a journalist under the government staff exchange program between RTM and BERNAMA. She gained valuable experiences through the BERNAMA newswire service and BERNAMA TV. Prior to joining RTM, she completed her internship in a private TV station, Sistem Televisyen Malaysia (TV3). In total, she has extensive exposure and experience in the media industry, particularly in the news department, mainly in TV, some experience in radio, and in managerial and management duties. Her passion and enthusiasm for journalism finally culminated to winning the Best Broadcast Journalist award in 2001 at the national level.Being in the media industry for more than two decades and having academic qualifications in the same field, she was also appointed by few organizations for various tasks and consultancy work. Dr. Mumtaz was appointed as one of the panel of judges for the prestigious Malaysian Journalism Award organized by Malaysia Press Institute (MPI), panel for Pitching Evaluation (Private) and Panel for Screening (Syndicated) for programs in RTM, think tank member of Ciber Generation Laboratory in Institute for Social Science Studies (IPSAS), Universiti Putra Malaysia, and expert advisor for Promotion and Publicity in the University of Malaya. She is also on the editorial board of the Malaysian Journal of Media Studies.Dr. Mumtaz decided to shift from being a media practitioner to an academic staff at the University of Malaya in 2021 and begin a new career path with a bigger mission. She believes the educational field is the right platform to share all her knowledge and experience for the nation’s development and shape future leaders.

Dr. Kumar is a seasoned medical lecturer with over 16 years of experience at the Department of Physiology, University Malaya. He holds a medical degree from Univerisity of Malaya and a PhD in auditory neuroscience from the University of Western Australia, where he was awarded the IPRS scholarship. As a dedicated educator, Dr. Kumar has taught physiology courses to medical students and mentored graduate students. He is also the principal investigator of an auditory research lab, focusing on innovative hearing screening methods. His research interests include audiometry, otoacoustic emissions, and auditory neuroscience. Dr. Kumar's work is driven by a commitment to improving the quality of life for individuals with hearing impairments. His research aims to develop affordable and accessible hearing screening methods to address the global burden of hearing loss.