DR. UMAR HAKIM BIN MOHD HASRI

Dr. Umar Hakim Mohd Hasri is a Senior Lecturer in Media and Communication Studies at Universiti Malaya. He holds a Bachelor of Science in Media Arts and Technology from Rochester Institute of Technology, New York, USA, and earned both his Master's and PhD in Media and Communication Studies through research at Universiti Malaya, completing his doctoral degree with the notable Graduate-On-Time (GOT) award in 2024. Dr. Umar’s research focuses on transmedia storytelling, with a particular interest in the Malaysian animation industry. His recent work explores how the BoBoiBoy and Ejen Ali franchise utilizes cross-platform storytelling to create immersive and complex narrative universes. He has published in high-impact journals indexed by both WoS and Scopus, including Media International Australia, Atlantic Journal of Communication, Communication and Research Practice, and Malaysian Journal of Communication (Jurnal Komunikasi). He has extensive teaching experience, leading courses in Multimedia Production, Screenwriting, Media and Society, Research Methodology, and Introduction to Social Sciences at both undergraduate and postgraduate levels. His teaching philosophy emphasizes creative exploration and critical engagement, inspiring students to produce innovative media projects. In addition to his academic roles, Dr. Umar previously worked at Universiti Malaya Press for nearly four years, serving as a Project Officer. He played a key role in several digital transformation projects, including implementing database asset management systems to handle and secure large media assets, leading digital book conversion and management initiatives, and digitalizing management processes and filings. His expertise extends to event management, media representation, and strategic communication. Dr. Umar’s current research interests center on uncovering effective strategies in communication through immersive technology, transmedia storytelling, and digital transformation. His work focuses on how these approaches can drive economic advantages in local markets and create pathways for expansion into international trade. While grounded in media and communication studies, his research aims to bridge innovative storytelling techniques with strategic digital practices, empowering media organizations to enhance their global competitiveness.

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DR. AHMAD ZAHIRUDDIN BIN MOHD ZABIDI

DR. AHMAD ZAHIRUDDIN MOHD ZABIDI is a Senior Lecturer in the Malay Studies Programme, Academy of Malay Studies, University of Malaya, Kuala Lumpur, Malaysia. Before starting service at APM UM, he first served as a lecturer at IIUM Pagoh branch, Johor, and worked as a part-time e-tutor for core subjects such as Tamadun Islam Tamadun Asia (TITAS), Falsafah dan Isu Semasa (FIS) at Open University Malaysia since January 2022. He received his Bachelor of Hons. Public Management from Universiti Utara Malaysia, Sintok, Kedah in 2012, MA of Art Malay Studies from Academy of Malay Studies, University of Malaya, Kuala Lumpur in 2020, and Ph.D. of Islamic Civilization from Institut Islam Hadhari, Universiti Kebangsaan Malaysia, Bangi, Selangor in 2023 with a thesis entitled, "Pendekatan Dakwah Melalui Penulisan Kisah Nabi dan Rasul Menurut Teks Suntingan Hamdan Hassan Berjudul Surat al-Anbiya' (1990)" (Approach of Da'wah Through Writing The Stories of Prophets and Messengers According to Hamdan Hassan's Editing Text Title Surat al-Anbiya' (1990)). His expertise is Malay Socio-Religous Thought, Malay-Islamic Civilization, and the Methodology of Da'wah Writing. Among his academic books are Pemikiran Satira dalam Penulisan Dakwah (Satire Thought in Da'wah Writing) (Kota Bharu: University Malaysia Kelantan Press, 2022), Pengantar Falsafah & Isu Semasa (Introduction to The Philosophy and Current Issues) (Tanjung Malim: Universiti Pendidikan Sultan Idris Press, 2022) and a chapter in an edited book entitled Ketokohan dan Sumbangan Pemikir Islam Alam Melayu (Prominence and Contribution of Malay Islamic Thinkers) (Kuala Lumpur: University Malaya Press, 2022). His articles have also been published in several journals such as journal Al-Hikmah, BITARA International Journal of Civilizational Studies and Human Sciences, Jurnal Melayu Sedunia, UFUQ International Journal of Arts and Social Science Research, and Al-Irsyad: Journal of Islamic and Contemporary Issues. Before assuming the role of a lecturer and academician at the University of Malaya, he had over 15 years of extensive involvement in the publishing industry. During this period, he served as a managing editor and acquisition editor at PTS Publishing House, Institut Terjemahan Buku Malaysia (ITBM), Karangkraf Media Group, and IIUM Press. Additionally, he remained actively engaged in writing and publishing creative and semi-academic works through various popular and private publications, including print and online mass media. As a managing and acquisition editor and writer, he managed the publication of over 100 books across various genres, including academic works, authored more than 30 books spanning diverse genres, and contributed hundreds of articles and essays to newspapers, magazines, and online portals. In addition, he was actively invited as a speaker for book writing workshops. He delivered lectures in universities, mosques, and government/private office premises related to his field of studies, which focuses on socio-religious thought in Malay society, the Malay world, and Malay history.

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ASSOCIATE PROF. DR. ZARINA BINTI ZAKARIA

Dr. Zarina Zakaria is an Associate Professor at the Department of Accounting, Faculty of Business & Economics, University of Malaya. She received her PhD of Business & Management from the Nottingham University Business School, United Kingdom, in 2011. She obtained her Masters of Business Administration (Accountancy) from the University of Malaya, and her Bachelor in Accountancy from Cardiff Business School, United Kingdom.  She is currently the Audit & Risk Management Committee of Pelaburan Mara Berhad and the Chairperson for the Board of Trustee of the Malaysian Accountancy Research and Education Foundation (MAREF) as well as a member of the Interpretations Committee for the Malaysian Accounting Standards Board (MASB). She is also a member of MICPA Education & Technical Committee since 2017. She is an associate member of MICPA, MIA and ACCA and during her tenure as the MIA Council, she sat in various Committees including MIA Disciplinary Committee, MIA Examination Committee and the MIA Audit & Risk Management Committee. She has published numerous articles and book chapters in her area of expertise including in the Accounting Forum and Management Decision. Her research interests include sustainability, accountability, and governance. Zarina has also acted as a reviewer for several journals, including Management Decision, Journal of Accounting in Emerging Economies, and a variety of international conferences

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RECENT PUBLICATION

  • Islam, Ameena; Md Syed, Md Azalanshah (2026). Journalistic Professionalism in a Time of Paradoxes: ntv Online and "alternative Voice" in Bangladesh. Journalism Practice


  • Adams, Donnie; Sothinathan, Jayanti S.; Radzi, Norfariza Mohd (2026). Science Mapping The Evolution of Middle Leadership Research, 2002-2023. Educational Management Administration & Leadership


  • Azahari, Ahmad Fikri Azfar Ahmad; Naim, Wan Naimah Wan Ab; Sari, Nor Ashikin Md; Lim, Einly; Mokhtarudin, Mohd Jamil Mohamed (2026). Advancement in Computational Simulation and Validation of Congenital Heart Disease: a Review. Computer Methods in Biomechanics and Biomedical Engineering


  • Furuoka, Fumitaka; Gil-Alana, Luis; Yaya, OlaOluwa S.; Vo, Xuan Vinh (2026). Convergence of Gender Unemployment Gaps in Africa: New Evidence from Fourier Adf and Kpss Unit Root Tests With Break. Applied Economics


  • Uchiyama, Yosuke; Furuoka, Fumitaka (2026). Uberisation and Resistance to Online Food Delivery Gig Work in Asia: Lessons from Malaysia. Journal of Contemporary Asia


LATEST AWARDED GRANT