Noor Asyikeen Mohd Salleh, LL.B. (Hons.) IIUM, Master in Intellectual Property (UKM), has joined the Faculty of Law of University of Malaya as a Lecturer. Prior to joining academia, she was in practice as a conveyancing lawyer at Messrs Iza Ng Yeoh & Kit for 7 years. Her area of interests are conveyancing practice, land acquisition, intellectual property and land law. Being a passionate researcher and academic, she has published in peer-reviewed journals and presented papers in conferences. She also had received a Faculty Research Grant of RM5,000.00 on 11th August 2020 to fund the study on “Land Acquisition in Peninsular Malaysia: Empirical Study On Striking the Right Balance Between Public and Private Interests.

Dr. Noor Ismawati Jaafar is a Professor in Information Systems at the Department of Decision Science, Faculty of Business and Economics. She held various administrative positions including Director of the Graduate School of Business, Deputy Dean (Research) and Head of Department. She obtained Doctor of Business Administration (DBA), from Macquarie University. She holds a professional qualification as Certified Financial Accountant (CFiA) from the Malaysian Institute of Certified Public Accountants (MICPA). She teaches core courses related to Information Systems and Research Methodology. She has completed supervising eleven (11) Doctoral students and thirty three (33) Master students at Master levels. She has led consultancies involving projects such as the National Broadband Initiatives, Case Studies on COVID-19 Vaccination Roll-out Programme and the Economic Enhancement Programmes for MRT3. Her main research areas are IT governance, IT management, human computer interactions, and IT adoption. She has been appointed as Visiting Professor and Adjunct Professor at Aoyama Business School, Universitas Diponegoro, Universitas Negeri Yogyakarta, Universitas Brawijaya, Universitas Negeri Malang and Prince of Songkla University (Trang). She was appointed as mentor for the APRU Asia-Pacific Women in Leadership Mentoring Program (APWiL). As a public intellectual, she hopes to profess her views on societal impact of technologies.

Dr. Umar Hakim Mohd Hasri is a Senior Lecturer in Media and Communication Studies at Universiti Malaya. He holds a Bachelor of Science in Media Arts and Technology from Rochester Institute of Technology, New York, USA, and earned both his Master's and PhD in Media and Communication Studies through research at Universiti Malaya, completing his doctoral degree with the notable Graduate-On-Time (GOT) award in 2024. Dr. Umar’s research focuses on transmedia storytelling, with a particular interest in the Malaysian animation industry. His recent work explores how the BoBoiBoy and Ejen Ali franchise utilizes cross-platform storytelling to create immersive and complex narrative universes. He has published in high-impact journals indexed by both WoS and Scopus, including Media International Australia, Atlantic Journal of Communication, Communication and Research Practice, and Malaysian Journal of Communication (Jurnal Komunikasi). He has extensive teaching experience, leading courses in Multimedia Production, Screenwriting, Media and Society, Research Methodology, and Introduction to Social Sciences at both undergraduate and postgraduate levels. His teaching philosophy emphasizes creative exploration and critical engagement, inspiring students to produce innovative media projects. In addition to his academic roles, Dr. Umar previously worked at Universiti Malaya Press for nearly four years, serving as a Project Officer. He played a key role in several digital transformation projects, including implementing database asset management systems to handle and secure large media assets, leading digital book conversion and management initiatives, and digitalizing management processes and filings. His expertise extends to event management, media representation, and strategic communication. Dr. Umar’s current research interests center on uncovering effective strategies in communication through immersive technology, transmedia storytelling, and digital transformation. His work focuses on how these approaches can drive economic advantages in local markets and create pathways for expansion into international trade. While grounded in media and communication studies, his research aims to bridge innovative storytelling techniques with strategic digital practices, empowering media organizations to enhance their global competitiveness.