Dr. Ng Wei Leik is a primary care physician and senior lecturer at Universiti Malaya. His academic interests include pharmacogenomics and digital health, with a focus on applications relevant to primary care. In pharmacogenomics, Dr. Ng has been involved in studies exploring the role of genetic testing—particularly HLA-B*58:01 allele screening—to reduce adverse drug reactions in patients with gout. These efforts are part of broader collaborations with national health agencies to explore the integration of genomic tools into routine primary care. In parallel, Dr. Ng has contributed to digital health and e-learning initiatives aimed at supporting clinical practice and medical education. In the area of digital health, he has worked on symptom monitoring systems for COVID-19 and dengue, as well as decision support tools for managing low back pain. Dr. Ng is also part of an international research initiative focused on respiratory health, where he contributed to the development of a mobile-based early alert system aimed at improving asthma control using high-resolution air quality forecasts. His work in e-learning includes involvement in virtual patient simulations, interactive web-based modules, and regional e-learning collaborations. He has also participated in the development of evidence-informed e-learning resources for primary care physicians in Malaysia and Singapore. He is one of the coordinators for the university’s postgraduate Family Medicine training program, where he is actively involved in teaching, curriculum development, and assessment. He also serves as a regular research mentor with the Academy of Family Physicians of Malaysia.

Prof. Dr. Loo has conducted fascinating research over the 12 years in The University of Malaya, particularly in Lifelong Machine Learning, Explainable Robotics, Explainable AI and recently in Trustworth & Sustainable AI. His numerous publications on the topic have been well-received and have made a substantial contribution to the Continual Machine Intelligence.  He has published more than 200 peer-reviewed journal and conference papers on neurorobotics and machine intelligence. In high-impact journals such as IEEE Transactions on Neural Networks and Learning Systems, Neural Networks, Journal of Neural Systems, IEEE Transactions on Cognitive and Developmental Systems, IEEE Transactions on Cybernetics, to name a few. Prof. Loo is also the recipient of JSPS fellowship award from Japan and the Georg Forster Fellowship award from the Humboldt Foundation, Germany, Belt and Road Academic Fellowship Scheme, China, and the Fulbright Fellowship from US. He has been the visiting professor of Osaka Metropolitan University, Japan, and King Mongkut's Institute of Technology Ladkrabang, Thailand and Adjunct Professor in The Harry Butler Institute, Murdoc University. He has applied the developed theory to medical diagnosis, prognosis, and brain-inspired Machine Intelligence, and the potential of his research findings has been successfully demonstrated in various domains, including digital healthcare and cognitive robotics. Chu Kiong has been recognized for his excellence in applied research that has commercial potential based on the 10 patents filed. He is one of the founders of UM spin-off company, UMCH Sdn. Bhd. specializing in AI-enabled connected healthcare solutions.   Moreover, he is honoured Malaysia’s Research Star Award 2019 - Research and Innovation Excellence Awards, from the Ministry of Education as one of the most influential researchers in Malaysia. He received the Top Research Scientist Malaysia (TRSM) award 2020 from the Academy of Science Malaysia. 

Dr. Ezlika M. Ghazali is an Associate Professor of Marketing at the Faculty of Business and Economics, University of Malaya, Kuala Lumpur, Malaysia. She holds an MBA from the Universiti Malaya and a Ph.D. in Marketing from Warwick University, United Kingdom. Dr. Ghazali’s career is marked by significant contributions to academia through teaching, research, and administration, as well as active engagement in social causes. Academic and Professional Background Dr. Ghazali’s academic journey is underpinned by rigorous training and extensive experience. She served as the Head of the Management Department at her faculty, demonstrating strong leadership and administrative capabilities. In addition, she is a member of several professional bodies, including the American Psychological Association (APA) and the Academy of Marketing, reflecting her commitment to ongoing professional development. Research Contributions With an output of over 130 scholarly publications, Dr. Ghazali’s research interests span consumer behaviour, sustainability, and cultural influences in marketing. Her work has been published in high-impact international journals such as the Journal of Retailing and Consumer Services, Electronic Markets, Internet Research, Industrial Management & Data Systems, Journal of Consumer Behaviour, Journal of Service Theory and Practice, International Journal of Hospitality Management, and the International Journal of Consumer Studies, among others. She has investigated diverse topics ranging from digital consumer engagement to pro-environmental consumption patterns in different cultural contexts. Several of Dr. Ghazali’s publications are highly cited in the field. For example, her study on consumers’ values in purchasing organic personal care products (published in the Journal of Retailing and Consumer Services) has been cited over 500 times, reflecting its significant impact. Another notable paper, exploring pro-environmental behaviours through the lens of Value-Belief-Norm theory (in Sustainability), has garnered over 250 citations, underscoring her influence in sustainability research. Additionally, her work on mobile commerce adoption in Malaysia (in the Asia Pacific Journal of Marketing and Logistics) has accumulated over 200 citations, highlighting her contributions to understanding technology adoption in emerging markets. Teaching and Mentorship She has over 25 years of teaching experience across undergraduate, master's, and doctoral levels. She began her academic teaching career with courses such as Retailing and Promotional Management, and was among the first in the faculty to develop and teach Electronic Marketing in the early 2000s. Since 2015, she has concentrated on postgraduate teaching, particularly within the MBA, Master of Management, and Master of Marketing programs. Her teaching portfolio includes Strategic Marketing, Consumer Behaviour, Marketing Research Methods (MRM), and Marketing Data Analysis (MDA), both of which she helped develop and currently teaches. At the doctoral level, Dr. Ezlika co-developed and teaches Theories and Practices in Marketing and Information System for the DBA program. She has supervised over 40 Master’s theses and several PhD candidates, and is known for her structured, student-centered approach to mentorship. Her average student evaluation score stands at 4.5/5. She has been invited to deliver research training workshops both locally and internationally, including sessions at Pharos University in Egypt and a few universities in Indonesia. Her teaching reflects a deep commitment to clarity, relevance, and long-term student development. Internationalisation and Global Impact A hallmark of Dr. Ghazali’s career is her extensive international collaboration and global engagement. She has co-authored journal articles and conference papers with scholars from more than ten countries – including the United Kingdom, Germany, Denmark, China, Pakistan, Saudi Arabia, Qatar, Indonesia, Oman, and Australia – reflecting a global research network. She has also co-edited academic volumes with international collaborators and contributed chapters through leading publishers such as Springer, Elsevier, and Emerald, showing the global reach of her scholarly work. Dr. Ghazali actively contributes to international conferences: notably, she was on the organizing committee for the IBA-UM International Marketing Conference 2016, and she presented her research at global forums such as the Academy for Global Business Advancement (AGBA) World Congress and the Association for Consumer Research (ACR Europe) conference. Her professional affiliations further highlight her global outlook, as she holds memberships in worldwide networks like the American Psychological Association (APA), the Association of Consumer Research (ACR), the Academy of Marketing (AMA), and ServCollab, and she serves on the editorial boards of international journals as well as on global research and grant review committees. Through internationally funded research projects, including a collaborative initiative on innovative insect-based protein sources and various sustainability-focused studies, Dr. Ghazali works with cross-border teams to address pressing marketing and consumer challenges around the world. Awards and Recognitions Dr. Ghazali’s work has been acknowledged through numerous awards, including Best Paper Awards, a “Top Viewed Article” award, and two Wiley “Top Cited Article” honors. As of 2025, her scholarly output has achieved an h-index of 26 and an i10-index of 38 on Google Scholar, along with an h-index of 19 on Scopus, reflecting the influence and reach of her research contributions. Social and Community Engagement Dr. Ghazali is deeply committed to social causes, particularly the well-being of children and young adults with Autism Spectrum Disorder (ASD). She has contributed to translating autism-related literature from Malay to English, enhancing accessibility to critical resources for families and practitioners. Her community engagement efforts demonstrate a dedication to leveraging her expertise for social good. Dr. Ezlika M. Ghazali’s impactful research, innovative teaching, and dedicated societal engagement exemplify her significant contributions to the field of marketing and academia. She continues to explore the intricate intersections between technology, culture, and sustainability in marketing, ensuring her ongoing influence and leadership in her field.