Dr. Ezlika M. Ghazali is an Associate Professor of Marketing at the Faculty of Business and Economics, University of Malaya, Kuala Lumpur, Malaysia. She holds an MBA from the Universiti Malaya and a Ph.D. in Marketing from Warwick University, United Kingdom. Dr. Ghazali’s career is marked by significant contributions to academia through teaching, research, and administration, as well as active engagement in social causes. Academic and Professional Background Dr. Ghazali’s academic journey is underpinned by rigorous training and extensive experience. She served as the Head of the Management Department at her faculty, demonstrating strong leadership and administrative capabilities. In addition, she is a member of several professional bodies, including the American Psychological Association (APA) and the Academy of Marketing, reflecting her commitment to ongoing professional development. Research Contributions With an output of over 130 scholarly publications, Dr. Ghazali’s research interests span consumer behaviour, sustainability, and cultural influences in marketing. Her work has been published in high-impact international journals such as the Journal of Retailing and Consumer Services, Electronic Markets, Internet Research, Industrial Management & Data Systems, Journal of Consumer Behaviour, Journal of Service Theory and Practice, International Journal of Hospitality Management, and the International Journal of Consumer Studies, among others. She has investigated diverse topics ranging from digital consumer engagement to pro-environmental consumption patterns in different cultural contexts. Several of Dr. Ghazali’s publications are highly cited in the field. For example, her study on consumers’ values in purchasing organic personal care products (published in the Journal of Retailing and Consumer Services) has been cited over 500 times, reflecting its significant impact. Another notable paper, exploring pro-environmental behaviours through the lens of Value-Belief-Norm theory (in Sustainability), has garnered over 250 citations, underscoring her influence in sustainability research. Additionally, her work on mobile commerce adoption in Malaysia (in the Asia Pacific Journal of Marketing and Logistics) has accumulated over 200 citations, highlighting her contributions to understanding technology adoption in emerging markets. Teaching and Mentorship She has over 25 years of teaching experience across undergraduate, master's, and doctoral levels. She began her academic teaching career with courses such as Retailing and Promotional Management, and was among the first in the faculty to develop and teach Electronic Marketing in the early 2000s. Since 2015, she has concentrated on postgraduate teaching, particularly within the MBA, Master of Management, and Master of Marketing programs. Her teaching portfolio includes Strategic Marketing, Consumer Behaviour, Marketing Research Methods (MRM), and Marketing Data Analysis (MDA), both of which she helped develop and currently teaches. At the doctoral level, Dr. Ezlika co-developed and teaches Theories and Practices in Marketing and Information System for the DBA program. She has supervised over 40 Master’s theses and several PhD candidates, and is known for her structured, student-centered approach to mentorship. Her average student evaluation score stands at 4.5/5. She has been invited to deliver research training workshops both locally and internationally, including sessions at Pharos University in Egypt and a few universities in Indonesia. Her teaching reflects a deep commitment to clarity, relevance, and long-term student development. Internationalisation and Global Impact A hallmark of Dr. Ghazali’s career is her extensive international collaboration and global engagement. She has co-authored journal articles and conference papers with scholars from more than ten countries – including the United Kingdom, Germany, Denmark, China, Pakistan, Saudi Arabia, Qatar, Indonesia, Oman, and Australia – reflecting a global research network. She has also co-edited academic volumes with international collaborators and contributed chapters through leading publishers such as Springer, Elsevier, and Emerald, showing the global reach of her scholarly work. Dr. Ghazali actively contributes to international conferences: notably, she was on the organizing committee for the IBA-UM International Marketing Conference 2016, and she presented her research at global forums such as the Academy for Global Business Advancement (AGBA) World Congress and the Association for Consumer Research (ACR Europe) conference. Her professional affiliations further highlight her global outlook, as she holds memberships in worldwide networks like the American Psychological Association (APA), the Association of Consumer Research (ACR), the Academy of Marketing (AMA), and ServCollab, and she serves on the editorial boards of international journals as well as on global research and grant review committees. Through internationally funded research projects, including a collaborative initiative on innovative insect-based protein sources and various sustainability-focused studies, Dr. Ghazali works with cross-border teams to address pressing marketing and consumer challenges around the world. Awards and Recognitions Dr. Ghazali’s work has been acknowledged through numerous awards, including Best Paper Awards, a “Top Viewed Article” award, and two Wiley “Top Cited Article” honors. As of 2025, her scholarly output has achieved an h-index of 26 and an i10-index of 38 on Google Scholar, along with an h-index of 19 on Scopus, reflecting the influence and reach of her research contributions. Social and Community Engagement Dr. Ghazali is deeply committed to social causes, particularly the well-being of children and young adults with Autism Spectrum Disorder (ASD). She has contributed to translating autism-related literature from Malay to English, enhancing accessibility to critical resources for families and practitioners. Her community engagement efforts demonstrate a dedication to leveraging her expertise for social good. Dr. Ezlika M. Ghazali’s impactful research, innovative teaching, and dedicated societal engagement exemplify her significant contributions to the field of marketing and academia. She continues to explore the intricate intersections between technology, culture, and sustainability in marketing, ensuring her ongoing influence and leadership in her field.
show more »Dr. Nor Fahimah Mohd Razif is an Associate Professor at the Department of Fiqh and Usul, Academy of Islamic Studies, Universiti Malaya (UM). Her extensive professional experience includes serving as a Research Assistant at the International Shari’ah Research Academy for Islamic Finance (ISRA), where she conducted research on hedging mechanisms through option products in Islamic finance. She has also held the position of Executive in the Islamic Capital Market Department at the Securities Commission Malaysia. Currently, Dr. Nor Fahimah serves as a Shariah Committee Member for Affin Islamic Bank Berhad, the National Farmers Fund, and Masryef Advisory. Her scholarly contributions encompass numerous articles and papers in the fields of economics, finance, banking, capital market and wealth management from an Islamic perspective. She has presented her research at both international and local conferences and has published extensively in proceedings, books, and academic journals, particularly on topics related to Islamic banking and finance. Dr. Nor Fahimah specializes in transactional law (Fiqh al-Muamalat), Islamic banking, and Islamic finance, demonstrating her commitment to advancing knowledge and practice in these critical areas.
show more »Nurliana Kamaruddin is senior lecturer at the East Asian Studies Department, Faculty of Arts and Social Science, Universiti Malaya. She is also a fellow at the Centre for ASEAN Regionalism, AEI, UM. Previously she was Deputy Executive Director (Academic and Students Affairs) at the Asia-Europe Institute (2021-2024). Her recent publications include books by Routledge (Southward Bound: Examining the Regional Policies of Taiwan and South Korea, 2024) and Palgrave-Macmillan (The New Normal and Its Impact on Society: Perspectives from ASEAN and the European Union, 2024). Nurliana was a recipient of the Korea Foundation ASEAN Fellowship (2013-2015) and the POSCO TJ Park Foundation Asia Fellowship (2009-2011). Her research interest includes international security and development with a focus on East Asia and specifically Malaysia-Korea Relations.
show more »RECENT PUBLICATION
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Islam, Ameena; Md Syed, Md Azalanshah (2026). Journalistic Professionalism in a Time of Paradoxes: ntv Online and "alternative Voice" in Bangladesh. Journalism Practice
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Adams, Donnie; Sothinathan, Jayanti S.; Radzi, Norfariza Mohd (2026). Science Mapping The Evolution of Middle Leadership Research, 2002-2023. Educational Management Administration & Leadership
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Azahari, Ahmad Fikri Azfar Ahmad; Naim, Wan Naimah Wan Ab; Sari, Nor Ashikin Md; Lim, Einly; Mokhtarudin, Mohd Jamil Mohamed (2026). Advancement in Computational Simulation and Validation of Congenital Heart Disease: a Review. Computer Methods in Biomechanics and Biomedical Engineering
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Furuoka, Fumitaka; Gil-Alana, Luis; Yaya, OlaOluwa S.; Vo, Xuan Vinh (2026). Convergence of Gender Unemployment Gaps in Africa: New Evidence from Fourier Adf and Kpss Unit Root Tests With Break. Applied Economics
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Uchiyama, Yosuke; Furuoka, Fumitaka (2026). Uberisation and Resistance to Online Food Delivery Gig Work in Asia: Lessons from Malaysia. Journal of Contemporary Asia
TOTAL PUBLICATIONS AS OF DATE 94
LATEST AWARDED GRANT
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Shielding Our Heritage: Digital Safety for Orang Asal Sabah
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Penglipur Lara & Pergerakan Kretif Igal-igal Bagi Kanak-kanak Bajau Sama
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Developing and Validation of Module Sexuality Education Preschool Children in Malaysia
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Xpo4 and Fibrosis in Metabolic Dysfunction-associated Steatotic Liver Disease: a Molecular Investigation Into Protein Interaction Networks.
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A Collection of Case Studies On Wound Care Solutions - Dxcure in Malaysia Practice
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Arabic for Daily Communication: The Role of Artificial Intelligence in Enhancing Functional Language Skills Among Muslim Malaysian Youth
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Pj Stem Discovery Park
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Kajian Diversiti dan Taburan Spesies Orthoptera (belalang, Cengkerik, Dll.,) Di Taman Negeri Rompin, Pahang
