DR. UMAR HAKIM BIN MOHD HASRI

Dr. Umar Hakim Mohd Hasri is a Senior Lecturer in Media and Communication Studies at Universiti Malaya. He holds a Bachelor of Science in Media Arts and Technology from Rochester Institute of Technology, New York, USA, and earned both his Master's and PhD in Media and Communication Studies through research at Universiti Malaya, completing his doctoral degree with the notable Graduate-On-Time (GOT) award in 2024. Dr. Umar’s research focuses on transmedia storytelling, with a particular interest in the Malaysian animation industry. His recent work explores how the BoBoiBoy and Ejen Ali franchise utilizes cross-platform storytelling to create immersive and complex narrative universes. He has published in high-impact journals indexed by both WoS and Scopus, including Media International Australia, Atlantic Journal of Communication, Communication and Research Practice, and Malaysian Journal of Communication (Jurnal Komunikasi). He has extensive teaching experience, leading courses in Multimedia Production, Screenwriting, Media and Society, Research Methodology, and Introduction to Social Sciences at both undergraduate and postgraduate levels. His teaching philosophy emphasizes creative exploration and critical engagement, inspiring students to produce innovative media projects. In addition to his academic roles, Dr. Umar previously worked at Universiti Malaya Press for nearly four years, serving as a Project Officer. He played a key role in several digital transformation projects, including implementing database asset management systems to handle and secure large media assets, leading digital book conversion and management initiatives, and digitalizing management processes and filings. His expertise extends to event management, media representation, and strategic communication. Dr. Umar’s current research interests center on uncovering effective strategies in communication through immersive technology, transmedia storytelling, and digital transformation. His work focuses on how these approaches can drive economic advantages in local markets and create pathways for expansion into international trade. While grounded in media and communication studies, his research aims to bridge innovative storytelling techniques with strategic digital practices, empowering media organizations to enhance their global competitiveness.

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PROF. DR. CHAI WEN LIN

  Associate Professor Dr Chai Wen Lin BDS (Malaya), MDSc (Malaya), FDSRCS (England), PhD (Sheffield) Associate Professor Dr Chai Wen Lin graduated from University of Malaya in 1994. She joined Ministry of Health as a dental officer in Ipoh. She then pursued her specialist training and obtained her Fellowship from Royal College of Surgeons of England (FDSRCS) in 1998. With her interest in teaching, she returned to her alma matter to be a lecturer till now. Throughout her tenure as a lecturer, she never stops learning; she started her research journey since then and finally obtained her Master in Dental Science in 2005 and PhD in 2010. She has had experienced in various area of researches, such as endodontic, implant-soft tissue interface and qualitative study. The study topics include the morphology of C-shaped canal, the antimicrobial efficacy of intracanal medicaments in Enterococcus faecalis biofilm, development of an in-vitro tissue-engineered oral mucosal model for the investigation of implant-soft tissue interface and more recently, a qualitative study on patients’ perception. Her researches have brought her multiple local and international awards. She has published numerous articles in local and foreign journals, not only pertaining to her research topics but also on various aspects of dentistry.

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DR. MOHAMAD ZAIHAN BIN ZAILAN

Dr. Mohamad Zaihan Bin Zailan is currently a Senior Lecturer at the Glami Lemi Biotechnology Research Centre, Universiti Malaya. Prior to this appointment, he served as a lecturer at the Faculty of Sustainable Agriculture, Universiti Malaysia Sabah (UMS) from 2016, where he specialized in animal nutrition with an emphasis on alternative feed resources for ruminants. He obtained his PhD in Animal Production from Universiti Putra Malaysia (UPM) in 2024, with research focused on the utilization of fungi-treated oil palm by-products as sustainable feed alternatives for dairy goats. His academic and research expertise centers on the optimization of agricultural by-products for ruminant nutrition, aimed at enhancing livestock productivity while supporting environmentally sustainable practices. Dr. Zaihan’s current research agenda emphasizes the identification and evaluation of practical, farmer-friendly feed ingredients that can be cultivated locally, alongside the development of simple yet nutritionally effective ration formulations for ruminants. His work contributes to advancing sustainable livestock systems, particularly within the context of Malaysia's agricultural landscape.

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