Dr. Siti Idayu Hasan is a Senior Lecturer in the Family Health Discipline at the Department of Social and Preventive Medicine, Faculty of Medicine, Universiti Malaya. After completing her PhD, she embarked on a significant journey as a Postdoctoral Research Fellow at UMCAS, collaborating with the International Tobacco Control project team in Canada. Her work focused on measuring the psychosocial and behavioral impact of key national-level policies under the WHO Framework Convention on Tobacco Control (FCTC). She is a Fellow of Hong Kong WHO Collaborating Centre (Tobacco Control) and Committee Member of Scientific Tobacco Working Group (WHO FCTC Malaysia). Continuing her career, Dr. Siti Idayu became the Impact Project Manager at UMCares. In this role, she led the development and management of frameworks to monitor, evaluate, and enhance the effectiveness of community-oriented projects. Her efforts have been pivotal in ensuring that these initiatives bring about meaningful and sustainable improvements in society. Dr. Siti Idayu’s current research themes include tobacco control, mental health, and impact evaluation. Her work in tobacco control encompasses projects like Smoking Cessation, Organizing, Planning, and Execution (SCOPE), Generational Endgame (GEG), and the International Tobacco Control (ITC) project. She is also deeply involved in mental health research, aiming to address and mitigate mental health issues within the community. Beyond her research, Dr. Siti Idayu consults in the expanding field of public health, with a particular focus on tobacco control and mental health. She enjoys engaging with the community through health promotion activities, such as the Generational Endgame initiative, conducted in various settings (i.e. workplace, school and public) to raise awareness and drive positive behavioral change. Dr. Siti Idayu's commitment to improving public health is unwavering. Her work is not just about research and academia; it’s about making a tangible difference in the lives of individuals and communities. She believes that through collaborative efforts and a deep-seated commitment to health promotion, we can create a healthier, more resilient future for everyone. Her journey inspires others to join in the mission of bettering our communities and making impactful contributions to public health.    

Hashem Salarzadeh Jenatabadi is a Senior Lecturer at the Department of Science and Technology Studies, Faculty of Science, University of Malaya. He holds Postdoc, PhD degrees in Applied Statistics, from University of Malaya, and Master, Bachelor degrees in Mathematical Statistics areas from Ferdowsi University of Mashhad, Iran. His expertise involves application of Statistical and Mathematical modeling in Engineering, Management, Public health, Chemistry, and Economics. 

Associate Professor Dr. Norasmatul Akma Ahmad is a Prosthodontist at the Faculty of Dentistry, Universiti Malaya. She graduated with a Bachelor of Dental Surgery from Universiti Malaya in 2002 and served the Ministry of Health as a dental officer for four years before pursuing specialist training in London. In 2009, she obtained her Master of Clinical Dentistry in Prosthodontics with Distinction from King’s College London and was awarded the Membership in Restorative Dentistry (Prosthodontics) from the Royal College of Surgeons of Edinburgh. She completed her PhD in 2025 at Universiti Malaya, earning a Thesis with Distinction. Her research interests span tooth wear, prosthodontics and dental education. She served as Head of the Restorative Dentistry Department (2017–2021) and was a member of the Universiti Malaya Dental Education Enhancement and Development Unit (UMDEED). In addition to her academic leadership, she practices as a Prosthodontist and Restorative Consultant at the Universiti Malaya Specialist Centre (UMSC). Dr. Norasmatul also contributes nationally as an elected member of the Dental Specialty Sub-Committee (DSCC) under the Malaysian Dental Council and the Dental Specialty Education Committee (DentSEdC) under the Ministry of Health. She currently serves as Deputy Dean (Undergraduate Studies).