Dr. Seuk Wai PHOONG is an Associate Professor in the Department of Decision Science, Faculty of Business and Economics, Universiti Malaya, Malaysia. She is a member of the Malaysian Mathematical Science Society (PERSAMA). Her research interests include applied statistics, econometrics, technology adoption, and education. She has led 10 research projects out of 26 research grants. She has published papers in various WoS and Scopus journals, such as Sage Open, Artificial Intelligence Review, Humanities and Social Sciences Communications, PLOS One, International Journal of Mobile Communications, Journal of Psychoactive Drugs, Journal of Retailing and Consumer Services, etc. She is also an academic editor for several journals, including PLOS One, Asian Journal of Business and Accounting, Humanities and Social Sciences Communications and SAGE Open. She teaches Business Statistics and Quantitative Analysis for Business at the undergraduate level; Research Methodology, Statistical Analysis, Operational Research and Theories and Issues in Business and Economics at the postgraduate level.