ASSOCIATE PROF. DR. PHOONG SEUK WAI
Department of Decision Science
Faculty of Business and Economics
phoongswum.edu.my| View CV | |
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| Biography | |
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Dr. Seuk Wai PHOONG is an Associate Professor in the Department of Decision Science, Faculty of Business and Economics, Universiti Malaya, Malaysia. She is a member of the Malaysian Mathematical Science Society (PERSAMA). Her research interests include applied statistics, econometrics, technology adoption, and education. She has led 10 research projects out of 26 research grants. She has published papers in various WoS and Scopus journals, such as Sage Open, Artificial Intelligence Review, Humanities and Social Sciences Communications, PLOS One, International Journal of Mobile Communications, Journal of Psychoactive Drugs, Journal of Retailing and Consumer Services, etc. She is also an academic editor for several journals, including PLOS One, Asian Journal of Business and Accounting, Humanities and Social Sciences Communications and SAGE Open. She teaches Business Statistics and Quantitative Analysis for Business at the undergraduate level; Research Methodology, Statistical Analysis, Operational Research and Theories and Issues in Business and Economics at the postgraduate level. |
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| Project Title | Progress | Status |
|---|---|---|
| Research On Sports Tourism And Well-being In Economic Downturn Era |
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on going |
| Green Innovation Of Manufacturing "little Giant"s In China: Impact Of Key Constructs On Cost Reduction And Corporate Reputation |
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on going |
| This information is generated from Research Grant Management System | ||
Bootstrap data envelopment analysis of the efficiency of LED and HPS lamps used in Malaysian public lighting
Technological innovation system applicability in developing countries: Insights from Malaysia's gallium nitride technology development
Green Product Innovation and Corporate Reputation in the Construction Industry Under the Institutional Environment: The Role of Innovation Capability, and Perceived Relative Advantage
Associations between Kratom risk perceptions and intention to legalize in Malaysia
Digital Transformation of Malaysian Small and Medium Enterprises
Quantitative Data Analysis using SPSS. Malaysia
Investigating the role of chief supply chain officer
