Dr. Seuk Wai PHOONG is an Associate Professor in the Department of Decision Science, Faculty of Business and Economics, Universiti Malaya, Malaysia. She also acts as the coordinator for the Student Holistic Empowerment program. She obtained her highest academic qualification, PhD in Statistics from Universiti Sains Malaysia, Malaysia. She is a member of the Malaysian Mathematical Science Society (PERSAMA). Her research interests include applied statistics, econometrics, time series analysis, bibliometric analysis, and education. She has led 6 research projects out of 18 research grants. She has published papers in various WoS and Scopus journals, such as Sage Open, Artificial Intelligence Review, Humanities and Social Science, Mathematics, International Journal of Mobile Communications, Environmental Science and Pollution Research, Energies, Symmetry, Journal of Psychoactive Drugs, Journal of Retailing and Consumer Services, etc. She is also an academic editor for several journals, including PLOS One (WoS, Q2), Computer Vision Studies, and Asian Journal of Managerial Science. She teaches Business Statistics and Quantitative Analysis for Business at the undergraduate level; Research Methodology, Statistical Analysis, and Operational Research at the postgraduate level.