I am a passionate academic committed to excellence in teaching, research, and service. Recognized for my innovative teaching and outstanding service, I have been honored with various awards such as Innovative Horizon Accolade Award, Professional innovator award, Service Excellence Award and the Certificate of Excellent Service. Additionally, I have played a key role in curriculum development, integrating data analytics, AI, and emerging technologies into business and information systems courses. My research contributions include 30 over publications, mostly indexed in WOS/Scopus, with a Scopus citation count of 1,348. I have been involved in nearly 18 research projects, with a total grant funding of approximately RM 900,000. At the university level, I have contributed to various committees, including the UM Research Ethics Committee, curriculum review panels, and academic advisory boards. I have also served as an e-learning coordinator and actively involved in mentoring students. Through international research collaborations, keynote speeches, and visiting scholar roles, I actively contribute to global academic discourse, foster interdisciplinary partnerships, and enhance knowledge exchange across borders.