Farzana Parveen Tajudeen is a passionate academic committed to excellence in teaching, research, and service. Her dedication is reflected in consistently achieving high KPIs, outstanding CTES scores, and positive student feedback. In recognition of her innovative teaching and service, she has received various awards, including the Innovative Horizon Accolade Award, Professional Innovator Award, Service Excellence Award, and the Certificate of Excellent Service. She has played a key role in curriculum development, integrating data analytics, and emerging technologies into business and information systems courses. Her research contributions include over 30 publications, primarily indexed in WOS/Scopus, with a Scopus citation count of 1,348. So far, she has been involved in nearly 18 research projects, with a total grant funding of approximately RM 900,000. At the university level, she has contributed to various committees, including the UM Research Ethics Committee, curriculum review panels, and academic advisory boards. She has also served as an e-learning coordinator and has been actively involved in mentoring students. Through international research collaborations, keynote speeches, and visiting scholar roles, she actively contributes to global academic discourse, fosters interdisciplinary partnerships, and enhances knowledge exchange across border.