Dr Farzana Parveen Tajudeen is an Associate Professor of Information Systems in the Department of Decision Science, Faculty of Business and Economics, Universiti Malaya. Her work bridges business and technology, focusing on artificial intelligence, business analytics, digital transformation, and emerging technologies. Her publications are primarily indexed in Web of Science and Scopus. She has authored books on artificial intelligence in business, the digital transformation of Malaysian SMEs, niche tourism, and inclusive innovation. She has contributed to nationally and internationally funded research and government projects, including policy development for Malaysia’s Global Services sector and a national digital literacy study. She currently serves as PhD Coordinator, Academic Advisor, and Associate Editor of the Asian Journal of Business and Accounting (AJBA). Her previous responsibilities include serving on the Universiti Malaya Research Ethics Committee and as an E-learning Coordinator. She supervises PhD and master’s research in artificial intelligence, business analytics, fintech, cybersecurity, and related fields. Her teaching innovation and service have been recognised through the Innovative Horizon Accolade Award, Professional Innovator Award, Service Excellence Award, and Certificate of Excellent Service. She also contributes to international academic engagement through research collaborations, keynote engagements, and visiting scholar roles.