
Curriculum Vitae
BIOGRAPHY
I am a passionate academic committed to excellence in teaching, research, and service. Recognized for my innovative teaching and outstanding service, I have been honored with various awards such as Innovative Horizon Accolade Award, Professional innovator award, Service Excellence Award and the Certificate of Excellent Service. Additionally, I have played a key role in curriculum development, integrating data analytics, AI, and emerging technologies into business and information systems courses. My research contributions include 30 over publications, mostly indexed in WOS/Scopus, with a Scopus citation count of 1,348. I have been involved in nearly 18 research projects, with a total grant funding of approximately RM 900,000. At the university level, I have contributed to various committees, including the UM Research Ethics Committee, curriculum review panels, and academic advisory boards. I have also served as an e-learning coordinator and actively involved in mentoring students. Through international research collaborations, keynote speeches, and visiting scholar roles, I actively contribute to global academic discourse, foster interdisciplinary partnerships, and enhance knowledge exchange across borders.
AREAS OF EXPERTISE
- BUSINESS INFORMATION SYSTEM (INCLUDING ENTERPRISE SYSTEMS, BUSINESS PROCESS MANAGEMENT AND MANAGEMENT INFORMATION SYSTEM)Applied Science And Technology, Information And Communication Technology (ict), Information Systems
- TECHNOLOGY ADOPTION AND ACCEPTANCEApplied Social Science And Humanities, Management, Science, Technology And Innovation (sti) Management
ACADEMIC QUALIFICATION
- Doctoral Degree (PhD), (Business Studies)Universiti Malaya (UM)
- Degree of Master of Business Administration, (Business Management)Universiti Malaya (UM)
- Degree of Bachelor of Science in Computer Science, (Computer Science)Madras University, India
WORKING EXPERIENCE
- 10 Sep 2021-Pensyarah Kanan
Jabatan Pengurusan & Pemasaran, Fakulti Perniagaan dan Ekonomi
ADMINISTRATIVE DUTIES
- Universiti Malaya Research Ethics Committee (UMREC) Member02 Feb 2024 - 01 Feb 2026 (University Malaya)
- Track Co-Chair (IoT and Smart Cities) for Pacific Asia Conference on Information Systems, 202501 Nov 2024 - 31 Dec 2025 (National)
- Curriculum Review10 Dec 2021 - 10 Dec 2024 (Department of Management & Marketing, Faculty of Business and Economics)
- Coordinator01 Oct 2021 - 30 Sep 2024 (Department of Management & Marketing, Faculty of Business and Economics)
- Academic Advisor01 Sep 2020 - 01 Sep 2023 (Faculty)
- Committee Members01 Aug 2020 - 31 Jul 2023 (Department of Management & Marketing, Faculty of Business and Economics)
- Curriculum Review23 Mar 2020 - 23 Mar 2023 (Department of Management & Marketing, Faculty of Business and Economics)
- Committee Member - Master Degree studies (JIT)01 Jan 2020 - 28 Aug 2022 (Department of Operation and Management Information System, Faculty of Business & Accountancy)
- Committee Member - Cafetaria01 Feb 2020 - 31 Dec 2021 (Faculty)
- Committee Member, First Degree Studies (Jawatankuasa Pengajian Ijazah Pertama)17 Sep 2019 - 31 Dec 2019 (Department of Operation and Management Information System, Faculty of Business & Accountancy)
- Academic Advisor15 Jul 2017 - 31 Dec 2019 (University Malaya)
- Committee Member - Cafeteria Committee01 Jan 2019 - 31 Dec 2019 (Department of Operation and Management Information System, Faculty of Business & Accountancy)
AWARD AND STEWARDSHIP
- Innovative Horizon Accolade Award2024, Universiti Malaya Accounting Club, (University)
- Excellence Service Award2023, Universiti Malaya
- Professional Innovator2021, University of Malaya, (National)
- Certificate of Excellent Service2021, Universiti Malaya
PUBLICATIONS
Article in Journal
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Rock, Leong Yee; Tajudeen, Farzana Parveen; Chung, Yeong Wai (2024). Usage and impact of the internet-of-things-based smart home technology: a quality-of-life perspective, UNIVERSAL ACCESS IN THE INFORMATION SOCIETY. . doi:10.1007/s10209-022-00937-0
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Wong, Xin Jian; Tajudeen, Farzana Parveen (2024). Factors Affecting Employees' Intention to Work Through the Metaverse Platform, INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION. . doi:10.1080/10447318.2024.2388480
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Sithambaram, Rani Angammah; Tajudeen, Farzana Parveen (2023). Impact of artificial intelligence in human resource management: a qualitative study in the Malaysian context, ASIA PACIFIC JOURNAL OF HUMAN RESOURCES. . doi:10.1111/1744-7941.12356
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Tajudeen, Farzana Parveen; Bahar, Nurhidayah; Maw Pin, Tan; Saedon, Nor Izzati (2022). Mobile Technologies and Healthy Ageing: A Bibliometric Analysis on Publication Trends and Knowledge Structure of mHealth Research for Older Adults, INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION. 38(2), 118-130. doi:10.1080/10447318.2021.1926115
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Tajudeen, Farzana Parveen; Nadarajah, Devika; Jaafar, Noor Ismawati; Sulaiman, Ainin (2022). The impact of digitalisation vision and information technology on organisations' innovation, EUROPEAN JOURNAL OF INNOVATION MANAGEMENT. . doi:10.1108/EJIM-10-2020-0423
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Leong, Y. R., Tajudeen, F. P., & Yeong, W. C. (2021). Bibliometric and content analysis of the internet of things research: a social science perspective. Online Information Review, 45(6), 1148-1166. doi: 10.1108/oir-08-2020-0358
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Jaafar, N. I., Sulaiman, A., Moghavvemi, S., Tajudeen, F. P., & Dehdar, F. (2020). Factors affecting the intention to adopt light-emitting diode lighting at home. Lighting Research & Technology, 52(8), 1020-1039. doi: 10.1177/1477153520915964
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Moghavvemi, S., Jaafar, N. I., Sulaiman, A., & Tajudeen, F. P. (2020). Feelings of guilt and pride: Consumer intention to buy LED lights. PloS one, 15(6), 15. doi: 10.1371/journal.pone.0234602
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Tajudeen, F. P., Jaafar, N. I., Sulaiman, A., & Moghavvemi, S. (2020). Light Emitting Diode (LED) Usage in Organizations: Impact on Environmental and Economic Performance. Sustainability, 12(20), 20. doi: 10.3390/su12208642
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Tajudeen F.P., Moghavvemi S., Thirumoorthi T., Phoong S.W., Bahri E.N.B.A. (2025). Digital transformation of Malaysian small and medium enterprises, Digital Transformation of Malaysian Small and Medium Enterprises. , 1-136. doi:10.1108/9781836621683
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Wang Y., Shuib L., Norman A.A., Tajudeen F.P. (2025). The Factors Influencing University-driven Technology Transfer with SMEs: A Systematic Literature Review, IEEE Access. . doi:10.1109/ACCESS.2025.3526653
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Omar S., Aslam M.Z., Abu Bakar R., Tajudeen F.P., Khan M.A. (2024). The power of positivity: examining psychological capital, work happiness, and rumination effects on performance among non-academic university staff in Malaysia, Cogent Education. 11(1). doi:10.1080/2331186X.2024.2428873
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Rahmawati, Aldy Purnomo R., Kuncara Widagdo A., Ismawati Jaafar N., Parveen Tajudeen F., Dwi Amperawati E., Hartoko S., Dwianto A. (2024). Exploring the Landscape of Digital Entrepreneurship among Disabled People: A Bibliometric Analysis, Qubahan Academic Journal. 4(3), 469-484. doi:10.48161/qaj.v4n3a918
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Tajudeen F.P., Bahar N., Tan M.P., Peer Mustafa M.B., Saedon N.I., Jesudass J. (2022). Understanding User Requirements for a Senior-Friendly Mobile Health Application, Geriatrics (Switzerland). 7(5). doi:10.3390/geriatrics7050110
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Harun, Z., & Tajudeen, F. P. (2021). Instagram marketing: Understanding the adoption factors for small and medium enterprises. International Journal of Internet Marketing and Advertising, 15(5-6), 527-549. doi: 10.1504/IJIMA.2021.118266
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Ramadhan, A. F., Jaafar, N. I., & Tajudeen, F. P. (2021). Data Governance and its Scientific Outlook in Indonesia: A Literature Review. Journal of Management Information and Decision Sciences, 24(3), 1-10.
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Tajudeen, F. P., Sulaiman, A., Ramli, S. Q., Azali, N. S., & Shuib, L. (2021). E-BRIM usage by B40 citizens: The role of citizens' trust and computer self-efficacy. Electronic Government, 17(2), 144-159. doi: 10.1504/EG.2021.114579
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Thamutharam, Y. N., Mustafa, M. B. P., Musthafa, F. N., & Tajudeen, F. P. (2021). Usability Features to Improve Mobile Apps Acceptance among the Senior Citizens in Malaysia. ASM Science Journal, 16(3), 1-7. doi: 10.32802/asmscj.2021.686
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Arifin, M. A., & Tajudeen, F. P. (2020). Impact of human resources information systems in the military environment. Asia Pacific Management Review, 25(4), 198-206. doi: 10.1016/j.apmrv.2020.02.001
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Omar S., Tajudeen F.P. (2020). The influence of career adaptability and career commitment to minimize intention to leave among ICT professionals, International Journal of Human Capital and Information Technology Professionals. 11(2), 23-38. doi:10.4018/IJHCITP.2020040102
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Mustafa, M. B., Mei, I. Y. C., Kiah, M. L. M., Muthaiyah, S., & Tajudeen, F. P. (2023). A Malay-English Code-Switching Bilingual ASR System. Telematique, 22(01), 1219-1226.
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Tajudeen, F. P., Bahar, N., Maw Pin, T., & Saedon, N. I. (2021). Mobile Technologies and Healthy Ageing: A Bibliometric Analysis on Publication Trends and Knowledge Structure of mHealth Research for Older Adults. International Journal of Human Computer Interaction, 1-13.
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Tajudeen, F. P., Sulaiman, A., Ramli, S. Q., Azali, N. S., & Shuib, L. (2021). E-BRIM usage by B40 citizens: the role of citizens' trust and computer self-efficacy. Electronic Government, an International Journal, 17(2), 144-159.
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Harun, Z., & Tajudeen, F. P. (2020). Instagram as a Marketing Tool for Small and Medium Enterprises. International Journal of Technology Diffusion (IJTD), 11(3), 48-59.
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Lee, C. S., & Tajudeen, F. P. (2020). Impact of Artificial Intelligence on Accounting: Evidence from Malaysian Organizations. Asian Journal of Business and Accounting, 13(1).
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Tajudeen, F.P., Jaafar, N.I. and Sulaiman, A. (2019). External technology acquisition and external technology exploitation: The difference of open innovation effects. J. Open Innov. Technol. Mark. Complex, 5(4), 97. doi:10.3390/joitmc5040097
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Tajudeen, F.P., Jaafar, N.I., & Ainin, S. (2018). Understanding the impact of social media usage among organizations. Information & Management, 55(3), 308-321.
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Parveen, F. Jaafar, N. I., & Ainin, S. (2017). Role of social media on information accessibility. Pacific Asia Journal of the Association for Information Systems, 8(4) , Article 3. Available at: http://aisel.aisnet.org/pajais/vol8/iss4/3
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Ainin, S., Jaafar, N. I., Ashraf, M., & Parveen, F. (2016). Exploring the Role of Demographics and Psychological Variables in Internet Addiction. Social Science Computer Review
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Parveen, F., Jaafar, N. I., & Ainin, S. (2016). Social media s impact on organizational performance and entrepreneurial orientation in organizations. Management Decision, 54(9), 2208-2234.
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Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N. I., & Mohd Shuib, N. L. (2015). Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management & Data Systems, 115(3), 570-588.
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Parveen, F., Jaafar, N. I., & Ainin, S. (2015). Social media usage and organizational performance: Reflections of Malaysian social media managers. Telematics and Informatics, 32(1), 67-78.
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Farzana Parveen, Sulaiman Ainin, Noor Ismawati Jaafar (2013), An Analysis of the Usage of Social Media in Malaysian Public Listed Organizations, COGIT, 5(1): 53- 61.
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Parveen, F., Jaafar, N. I., & Ainin, S. (2013). Social media usage among businesses: A website content analysis. Asian Journal of Information Technology, 12(10), 342-348.
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Parveen, F., Abessi, M., & Ainin, S. (2009). Wireless internet-using mobile devices (WIMDs) in Malaysia. International Journal of Mobile Communications, 7(5), 580-593.
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Tham Yoong Cheong, Ainin Sulaiman, Farzana Parveen (2009), Internet Adoption Among Malaysian Companies, Journal of Asia-Pacific Business, 10(2), 166 185. (Scopus Cited Publication)
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Farzana P and Sulaiman Ainin (2008), Technology complexity, Personal innovativeness and intention to use wireless Internet using mobile devices in Malaysia, Journal of Business and Policy Research, 4 (5), October-November, 1-10.
Books
- Tajudeen, F.P., Moghavvemi, S., Thirumoorthi, T., Phoong, S.W. and Bahri, E.N.B.A. (2025). Digital Transformation of Malaysian Small and Medium Enterprises, Emerald Publishing Limited, Leeds, pp. 135-136. https://doi.org/10.1108/978-1-83662-168-320251008
- Ari Kuncara Widagdo, Rahmawati, Rochmat Aldy Purnomo, Noor Ismawati Jaafar, Farzana Parveen Tajudeen and Endang Dwi Amperawati (2024). Inclusive Innovation: Entrepreneurial Transformation Through The Beauty Of Batik. Gracias Logis Kreatif
Chapter in Books
- Parveen, F., Ainin, S., & Jaafar, N. I. (2017). Social media impact on organizations. In Jaafar, N. I., & Ainin, S. (Eds.). The influences of social networks in modern society (pp. 89-100). Kuala Lumpur: University of Malaya Press.
Article in Proceeding
- Sathasivam, S., Tajudeen, F.P (2023, February 25-26) [Paper presentation]. International Conference on Business, Accounting and Finance 2023 (IAC 2023) Kuala Lumpur, Malaysia.
- Jaafar, N.I., Tajudeen, F.P., Khan, M.A. & Najmi. A. (2019). Instant Messaging Usage: Levels, Motivations and Impacts at Workplace. PACIS 2019, Xian, China
- Harun, Z., & Tajudeen, F. P. (2018, December). Factors Influencing Instagram Adoption among Malaysian Small and Medium Enterprises (SMEs). Paper presented at the Australian and New Zealand Academy of Management Conference, Auckland, New Zealand.
- Sulaiman, A. Tajudeen, F.P., Jaafar, N.I., Moghavvemi, S. & Mohd Shuib, N.L. (2017). The relationship between SME owner s personality, Facebook usage and organizational performance. PACIS 2017 Proceedings. Langkawi, Malaysia.
- Parveen, F., Jaafar, N. I., & Ainin, S. (2015). Role of social media on information accessibility. Proceedings of the 19th Pacific Asia Conference on Information Systems. 7-9 July Singapore.
- Parveen, Farzana; Jaafar, Noor Ismawati and Sulaiman, Ainin (2013). An Analysis of the Usage of Social Media in Malaysian Public Listed Organizations, Paper presented at GITMA 2013, Malaysia
- Parveen, Farzana. (2012). Impact of Social Media Usage on Organizations. Paper presented at PACIS 2012, Vietnam.
- Farzana P and Sulaiman Ainin (2008), Technology complexity, Personal innovativeness and intention to use wireless Internet using mobile devices in Malaysia, Annual London Conference On Money, Economy and Management, London, July 3-4. Best Paper Award
RESEARCH INTEREST
- Digital Transformaiton (Business, SMEs)
- Digital Skills Inclusive Curriculum (Digital Skills gaps, Students training)
- Fintech Adoption (Financial Behavior, Financial Wellbeing)
- Internet of Things (IoT) and Societal Impact (Smart Home Systems, Digital Governement)
- Social Media (Social Media Marketing)
- Artificial Intelligence for Business (AI, Business Operation, Impact)
RESEARCH PROJECT
National
- 2022 - 2025, Fundamental Research Grant Scheme (FRGS)An Integrated Model Of Financial Technology Usage And Financial Wellbeing: A Study On Digital Natives And Digital Immigrants In Malaysia ( Co-Researcher)
- 2022 - 2025, Fundamental Research Grant Scheme (FRGS)Preparing The Accounting And Finance Students For Digital Economy Landscape: Digital Skills Inclusive Curriculum At Higher Education Institutions ( Principal Investigator(PI))
- 2023 - 2025, Fundamental Research Grant Scheme (FRGS)Privacy And Security Concerns As Determinants Of Internet Of Things (iot) Adoption In Malaysian Public Sector Organisations: An Exploratory Study On Its Perceived Impact ( Co-Researcher)
- 2020 - 2023, Fundamental Research Grant Scheme (FRGS)A Framework For A Multilingual Language Identification In Conversational Speech ( Co-Researcher)
- 2017 - 2021, Long Term Research Grant Scheme (LRGS)Socio Economic Impacts Of Light-emitting Diode (led) Lighting Usage In Malaysia ( Co-Researcher)
- 2019 - 2021, Others MOHE - Top 100 (IIRG)-HWBHealth Literacy Among Older Adults-understanding The User Requirement For The Artificial Intelligence (ai) Based Health Management App ( Principal Investigator(PI))
- 2019 - 2021, Others MOHE - Top 100 (IIRG)-HWBThe Development Of Health Management App Incorporating Speech-based Interaction For The Older Adults ( Co-Researcher)
- 2020 - 2021, Covid-19 Special Research GrantOnline Technology Adaptability And Work-related Quality Of Life (wrqol) Among Academic Community During The Covid-19 Movement Control Order (mco) ( Co-Researcher)
- 2017 - 2020, Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)E-learning Personalization System For Different Student Needs And Modalities ( Co-Researcher)
- 2017 - 2019, Bantuan Kecil Penyelidikan (BKP)The Role of Open Innovation Strategy on Innovation and Organizational Performance ( Principal Investigator(PI))
- 2017 - 2019, Geran Penyelidikan Universiti Malaya (UMRG Programme) - HNE (Humanities & Ethics)Governing Mobile Instant Messaging Usage In Managing Work ( Co-Researcher)
- 2023 - 2025, Geran Galakan Penyelidik Muda (GGPM)Improving LMS Towards Holistic Collaborative Learning in Malaysian Public Universities - A Comparative Analysis of Learning Management Systems' Features, Universiti Kebangsaan Malaysia (UKM) ( Co-Researcher)
Private
- 2022 - 2025, Fundamental Research Grant Scheme (FRGS)Modelling Trust Into Autonomous FinTech Platforms via Trusted Third Parties (TTP), Multimedia University, Malaysia (MMU) ( Co-Researcher)
International
- 2024 - 2025, International FundingDigital skills gap of Business School graduates and its impact on the digital transformation of New Zealand companies, Otago Polytechnic Auckland International Campus ( Co-Researcher)
University
- 2023 - 2025, University GrantTourism Saga Of Malaysia: A Journey Of A Hidden Gem ( Co-Researcher)
- 2024 - 2025, University GrantExploring the Synergy of Artificial Intelligence and ESG Initiatives in Malaysia through Stakeholder Perceptions: A Thematic Analysis ( Co-Researcher)
- 2023 - 2024, University GrantDigital Transformation Of Small And Medium Enterprises (smes): Reality Or Fantasy? ( Principal Investigator(PI))
PAPER PRESENTED
INVITED SPEAKER
- Impact of Artificial Intelligence (AI) in Business Operations, Sharing Session, Otago Polytechnic Auckland (International) (08 Nov 2024 - 08 Nov 2024)
ORAL PRESENTER
- An mHealth app in support of older adults, 10th Malaysian Hybrid Conference on Healthy Aging, Malaysian Healthy Ageing Society (National) (15 Mar 2022 - 17 Mar 2022)
KEYNOTE SPEAKER
- Transforming Businesses Through Artificial Intelligence, ICBE 2024 The International Colloquium on Business and Economics, Universitas Sebelas Maret (International) (28 Jun 2024 - 28 Jun 2024)
ACADEMIC/ PROF. SERVICES
Evaluation
- (2025) 3rd International Conference On Smart Sustainable Development, International, (Reviewer)
- (2024) Adoption of Digitalisation in The Malaysian Public Sector, National, (Reviewer)
Contribution to external organisation
- (2024) Visiting Academic, International, (Academic Appointment )
Contribution to event
- (2025) Conference Track Co-Chair, National, (Event Coordinator)
- (2021) Invited Speaker, National, (Course Facilitator)
- (2021) Invited Speaker, University, (Course Facilitator)
SUPERVISION
Postgraduate Student
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(2024) Artificial Intelligence (AI) Adoption in The Malaysian Healthcare Industry, DAVID KIEW CHAI NGUAN
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(2024) Cyber Security Readiness and Its Effecton Security Performance, AHMAD FAIRUZ BIN MOHAMED NOOR
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(2024) The Antecedents and Consequence of Digital Financial Behaviors: An Exploratory Study on Malaysian Millennials​, WONG HAK KENN
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(2024) Data Governance Implementation and Implications: A Study in Indonesian Public Universities, ADI FIRMAN RAMADHAN
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(2023) The relationships among social capital, knowledge transfer and tourism support attitudes of rural community residents, LIN YE
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(2023) Internet-of-Things based Smart Home Usage and Its Impact on Quality of Life: The Malaysian Case, LEONG YEE ROCK
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(2020) Technology Acceptance in A Military Setting: A Study of Human Resources Management Information system (HRMIS) in the Malaysian Armed Forces, MOHD AZMI BIN ARIFIN
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(2019) USE OF INTERNET OF THINGS (IOT) AT SMART HOME AND ITS SOCIETAL IMPACT: THE MALAYSIA CASE, LEONG YEE ROCK
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(2018) Technology Acceptance in the Malaysian Armed Forces, MOHD AZMI BIN ARIFIN
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(2018) The Use and Impact of Artificial Intelligence-Based Accounting Software: Focus on Organizations in Malaysia, CHEAH SAW LEE
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(2018) Senior Friendly Mobile Health Application: A User Requirement Perspective, JENIFER A/P JESUDASS
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(2017) Factors Influencing The Adoption of Instagram Among Malaysian Small and Medium Enterprises, Zuraini Harun
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(2016) THE IMPACT OF CUSTOMER PERCEIVED VALUE ON CUSTOMER SATISFACTION: A STUDY ON COFFEE SHOPS IN MALAYSIA, Syarul Faizal Bin Hashim
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(2016) Impact of Social Media Marketing on Customer Purchase Intention in Residential Property, Noor Shamsia binti Habeeb Rahman
TEACHING
Master
- (2024) CQX7001 - Research Methodology
- (2023) CQC7048 - Business Intelligence and Analytics
- (2023) CQX7001 - Research Methodology
- (2022) CQC7048 - Business Intelligence and Analytics
- (2022) CQX7001 - Research Methodology
- (2021) CQX7001 - Research Methodology
- (2019) CQX7001 - Research Methodology
- (2019) CQX7001 - Research Methodology
- (2017) CQX7001 - Research Methodology
Bachelor
- (2024) CID1001 - Management Information Systems
- (2023) CID2003 - Business Data Communication
- (2023) CID1001 - Management Information Systems
- (2022) CID2003 - Business Data Communication
- (2022) CID1001 - Management Information Systems
- (2021) CID2003 - Business Data Communication
- (2021) CID1001 - Management Information Systems
- (2019) CID1001 - Management Information Systems
- (2019) CID1001 - Management Information Systems
- (2018) CID1001 - Management Information Systems
- (2017) CID1001 - Management Information Systems
- (2017) CID2003 - Business Data Communication
PATENT/ IPR
- AGE+TRADEMARK
- Age Health Management Application For ElderlyCOPYRIGHT