Curriculum Vitae

DR. FARZANA PARVEEN TAJUDEEN

Senior Lecturer
  • Department of Decision Science
    Faculty of Business and Economics
  • farzanatajudeen
  • 03-79673839

BIOGRAPHY

Dr Farzana Parveen Tajudeen is a Senior Lecturer in the Department of Decision Science, Faculty of Business and Economics, University of Malaya. She obtained her PhD from University of Malaya, Malaysia. She is a member of the Assoication for Information Systems. She teaches Business Data Communications and Management Information Systems for undergraduate level; Business Intelligence & Analytics and Research Methodology for postgraduate level.  Her research interest includes artificial intelligence in business, IoT adoption & Impact, digital transformation, fintech, social media impact and mHealth applications. She has published papers in various WoS journals such as International Journal of Human-Computer Interaction, European Journal of Innovation Management, Information & Mangement, Management Decisions, Telematics and Informatics, Industrial Management and Data Systems, Social Science Computer Review, International Journal of Mobile Communications, Sustainability etc.,

AREAS OF EXPERTISE

  • MANAGEMENT INFORMATION SYSTEM
    Artificial Intelligence for Business, Digital Transformation, Fintech, Internet of Things (IOT) Impact, Social Media, Open Innovation, Technology Adoption and Impact

ACADEMIC QUALIFICATION

  • Doctoral Degree (PhD), (Business Studies)
    Universiti Malaya (UM)
  • Degree of Master of Business Administration, (Business Management)
    Universiti Malaya (UM)
  • Degree of Bachelor of Science in Computer Science, (Computer Science)
    Madras University, India

ADMINISTRATIVE DUTIES

  • Curriculum Review
    10 Dec 2021 - 10 Dec 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • Coordinator
    01 Oct 2021 - 30 Sep 2024 (Department of Management & Marketing, Faculty of Business and Economics)
  • Academic Advisor
    01 Sep 2020 - 01 Sep 2023 (Faculty)
  • Committee Members
    01 Aug 2020 - 31 Jul 2023 (Department of Management & Marketing, Faculty of Business and Economics)
  • Curriculum Review
    23 Mar 2020 - 23 Mar 2023 (Department of Management & Marketing, Faculty of Business and Economics)
  • Committee Member - Master Degree studies (JIT)
    01 Jan 2020 - 28 Aug 2022 (Department of Operation and Management Information System, Faculty of Business & Accountancy)
  • Committee Member - Cafetaria
    01 Feb 2020 - 31 Dec 2021 (Faculty)
  • Committee Member, First Degree Studies (Jawatankuasa Pengajian Ijazah Pertama)
    17 Sep 2019 - 31 Dec 2019 (Department of Operation and Management Information System, Faculty of Business & Accountancy)
  • Committee Member - Cafeteria Committee
    01 Jan 2019 - 31 Dec 2019 (Department of Operation and Management Information System, Faculty of Business & Accountancy)
  • Academic Advisor
    15 Jul 2017 - 31 Dec 2019 (University Malaya)

MEMBERSHIPS

  • ASSOCIATION MEMBER, MEMBER
    Since 2022 (National)
  • ASSOCIATION MEMBER, MEMBER
    2022 to 2024 (International)
  • E-LEARNING COORDINATOR, MEMBER
    2021 to 2024 (University)
  • REVIEWER BOARD MEMBER, BOARD MEMBER
    2022 to 2023 (International)
  • ACADEMIC ADVISOR, MEMBER
    2020 to 2023 (University)
  • INTERNAL AUDITOR, MEMBER
    2020 to 2023 (University)
  • MBA CURRICULUM REVIEW COMMITTEE, MEMBER
    2020 to 2023 (University)
  • INDUSTRIAL TRAINING SUPERVISION SEM 1 (2021-22), MEMBER
    2021 to 2022 (University)
  • JAWATANKUASA IJAZAH TINGGI(COMMITTEE OF HIGHER DEGREE), MEMBER
    2020 to 2022 (University)
  • JAWATANKUASA BUKU PANDUAN PROGRAM IJAZAH SARJANA PENGURUSAN (MM) , MEMBER
    2021 to 2021 (University)
  • INDUSTRIAL TRAINING SUPERVISION SEM 2 (2020-21), MEMBER
    2021 to 2021 (University)
  • MEMBER, MEMBER
    2020 to 2021 (International)
  • ASIAN JOURNAL OF BUSINESS AND ACCOUNTING, REVIEWER
    2020 to 2020 (International)
  • RMIT, EXAMINER
    2020 to 2020 (International)
  • JOURNAL OF MEDICAL INTERNET RESEARCH, REVIEWER
    2020 to 2020 (International)
  • ASIAN JOURNAL OF BUSINESS AND ACCOUNTING, REVIEWER
    2020 to 2020 (International)
  • ASIAN JOURNAL OF BUSINESS & ACCOUNTING, REVIEWER
    2019 to 2020 (International)
  • ASSOICATION FOR INFORMATION SYSTEMS (AIS), MEMBERSHIP
    2017 to 2020 (International)
  • INSTITUTE OF ASIAN STUDIES, ASSESSORS
    2019 to 2019 (University)
  • PACIFIC ASIA JOURNAL OF INFORMATION SYSTEMS (PACIS), REVIEWER
    2019 to 2019 (International)
  • IGI GLOBAL, REVIEWER
    2019 to 2019 (International)
  • AUSTRALIAN, NEWZEALAND ACADEMY OF MANAGEMENT (ANZAM) CONFERENCE 2018, REVIEWER
    2018 to 2018 (International)
  • MANAGEMENT DECISIONS, REVIEWER
    2018 to 2018 (International)
  • INDERSCIENCE ONLINE, REVIEWER
    2018 to 2018 (International)

AWARD AND STEWARDSHIP

  • EXCELLENCE SERVICE AWARD
    University of Malaya, 2023 (University)
  • Professional Innovator
    University of Malaya, 2021 (International)
  • CERTIFICATE OF EXCELLENT SERVICE
    University of Malaya, 2021 (University)

PUBLICATIONS

Article in Journal
WoS
  1. Wong, Xin Jian; Tajudeen, Farzana Parveen (2024). Factors Affecting Employees' Intention to Work Through the Metaverse Platform, INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION. . doi:10.1080/10447318.2024.2388480
  2. Rock, Leong Yee; Tajudeen, Farzana Parveen; Chung, Yeong Wai (2022). Usage and impact of the internet-of-things-based smart home technology: a quality-of-life perspective, UNIVERSAL ACCESS IN THE INFORMATION SOCIETY. . doi:10.1007/s10209-022-00937-0
  3. Sithambaram, Rani Angammah; Tajudeen, Farzana Parveen (2022). Impact of artificial intelligence in human resource management: a qualitative study in the Malaysian context, ASIA PACIFIC JOURNAL OF HUMAN RESOURCES. . doi:10.1111/1744-7941.12356
  4. Tajudeen, Farzana Parveen; Bahar, Nurhidayah; Maw Pin, Tan; Saedon, Nor Izzati (2022). Mobile Technologies and Healthy Ageing: A Bibliometric Analysis on Publication Trends and Knowledge Structure of mHealth Research for Older Adults, INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION. 38(2), 118-130. doi:10.1080/10447318.2021.1926115
  5. Leong, Y. R., Tajudeen, F. P., & Yeong, W. C. (2021). Bibliometric and content analysis of the internet of things research: a social science perspective. Online Information Review, 45(6), 1148-1166. doi: 10.1108/oir-08-2020-0358
  6. Tajudeen, FP; Nadarajah, D; Jaafar, NI; Sulaiman, A (2021). The impact of digitalisation vision and information technology on organisations' innovation, EUROPEAN JOURNAL OF INNOVATION MANAGEMENT. . doi:10.1108/EJIM-10-2020-0423
  7. Jaafar, N. I., Sulaiman, A., Moghavvemi, S., Tajudeen, F. P., & Dehdar, F. (2020). Factors affecting the intention to adopt light-emitting diode lighting at home. Lighting Research & Technology, 52(8), 1020-1039. doi: 10.1177/1477153520915964
  8. Moghavvemi, S., Jaafar, N. I., Sulaiman, A., & Tajudeen, F. P. (2020). Feelings of guilt and pride: Consumer intention to buy LED lights. PloS one, 15(6), 15. doi: 10.1371/journal.pone.0234602
  9. Tajudeen, F. P., Jaafar, N. I., Sulaiman, A., & Moghavvemi, S. (2020). Light Emitting Diode (LED) Usage in Organizations: Impact on Environmental and Economic Performance. Sustainability, 12(20), 20. doi: 10.3390/su12208642
Scopus
  1. Tajudeen F.P., Nadarajah D., Jaafar N.I., Sulaiman A. (2022). The impact of digitalisation vision and information technology on organisations' innovation, European Journal of Innovation Management. 25(2), 607-629. doi:10.1108/EJIM-10-2020-0423
  2. Harun, Z., & Tajudeen, F. P. (2021). Instagram marketing: Understanding the adoption factors for small and medium enterprises. International Journal of Internet Marketing and Advertising, 15(5-6), 527-549. doi: 10.1504/IJIMA.2021.118266
  3. Leong, Y. R., Tajudeen, F. P., & Yeong, W. C. (2021). Bibliometric and content analysis of the internet of things research: a social science perspective. Online Information Review, 45(6), 1148-1166. doi: 10.1108/OIR-08-2020-0358
  4. Ramadhan, A. F., Jaafar, N. I., & Tajudeen, F. P. (2021). Data Governance and its Scientific Outlook in Indonesia: A Literature Review. Journal of Management Information and Decision Sciences, 24(3), 1-10.
  5. Tajudeen, F. P., Sulaiman, A., Ramli, S. Q., Azali, N. S., & Shuib, L. (2021). E-BRIM usage by B40 citizens: The role of citizens' trust and computer self-efficacy. Electronic Government, 17(2), 144-159. doi: 10.1504/EG.2021.114579
  6. Thamutharam, Y. N., Mustafa, M. B. P., Musthafa, F. N., & Tajudeen, F. P. (2021). Usability Features to Improve Mobile Apps Acceptance among the Senior Citizens in Malaysia. ASM Science Journal, 16(3), 1-7. doi: 10.32802/asmscj.2021.686
Others
  1. Mustafa, M. B., Mei, I. Y. C., Kiah, M. L. M., Muthaiyah, S., & Tajudeen, F. P. (2023). A Malay-English Code-Switching Bilingual ASR System. Telematique, 22(01), 1219-1226.
  2. Tajudeen, F. P., Bahar, N., Maw Pin, T., & Saedon, N. I. (2021). Mobile Technologies and Healthy Ageing: A Bibliometric Analysis on Publication Trends and Knowledge Structure of mHealth Research for Older Adults. International Journal of Human Computer Interaction, 1-13.
  3. Tajudeen, F. P., Sulaiman, A., Ramli, S. Q., Azali, N. S., & Shuib, L. (2021). E-BRIM usage by B40 citizens: the role of citizens' trust and computer self-efficacy. Electronic Government, an International Journal, 17(2), 144-159.
  4. Arifin, M. A., & Tajudeen, F. P. (2020). Impact of human resources information systems in the military environment. Asia Pacific Management Review
  5. Harun, Z., & Tajudeen, F. P. (2020). Instagram as a Marketing Tool for Small and Medium Enterprises. International Journal of Technology Diffusion (IJTD), 11(3), 48-59.
  6. Lee, C. S., & Tajudeen, F. P. (2020). Impact of Artificial Intelligence on Accounting: Evidence from Malaysian Organizations. Asian Journal of Business and Accounting, 13(1).
  7. Omar, S., Tajudeen, F. P, (2020). The Influence of Career Adaptability and Career Commitment to Minimize Intention to Leave Among ICT Professionals. International Journal of Human Capital and Information Technology Professionals, 11(2).
  8. Tajudeen, F.P., Jaafar, N.I. and Sulaiman, A. (2019). External technology acquisition and external technology exploitation: The difference of open innovation effects. J. Open Innov. Technol. Mark. Complex, 5(4), 97. doi:10.3390/joitmc5040097
  9. Tajudeen, F.P., Jaafar, N.I., & Ainin, S. (2018). Understanding the impact of social media usage among organizations. Information & Management, 55(3), 308-321.
  10. Parveen, F. Jaafar, N. I., & Ainin, S. (2017). Role of social media on information accessibility. Pacific Asia Journal of the Association for Information Systems, 8(4) , Article 3. Available at: http://aisel.aisnet.org/pajais/vol8/iss4/3
  11. Ainin, S., Jaafar, N. I., Ashraf, M., & Parveen, F. (2016). Exploring the Role of Demographics and Psychological Variables in Internet Addiction. Social Science Computer Review
  12. Parveen, F., Jaafar, N. I., & Ainin, S. (2016). Social media s impact on organizational performance and entrepreneurial orientation in organizations. Management Decision, 54(9), 2208-2234.
  13. Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N. I., & Mohd Shuib, N. L. (2015). Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management & Data Systems, 115(3), 570-588.
  14. Parveen, F., Jaafar, N. I., & Ainin, S. (2015). Social media usage and organizational performance: Reflections of Malaysian social media managers. Telematics and Informatics, 32(1), 67-78.
  15. Farzana Parveen, Sulaiman Ainin, Noor Ismawati Jaafar (2013), An Analysis of the Usage of Social Media in Malaysian Public Listed Organizations, COGIT, 5(1): 53- 61.
  16. Parveen, F., Jaafar, N. I., & Ainin, S. (2013). Social media usage among businesses: A website content analysis. Asian Journal of Information Technology, 12(10), 342-348.
  17. Parveen, F., Abessi, M., & Ainin, S. (2009). Wireless internet-using mobile devices (WIMDs) in Malaysia. International Journal of Mobile Communications, 7(5), 580-593.
  18. Tham Yoong Cheong, Ainin Sulaiman, Farzana Parveen (2009), Internet Adoption Among Malaysian Companies, Journal of Asia-Pacific Business, 10(2), 166 185. (Scopus Cited Publication)
  19. Farzana P and Sulaiman Ainin (2008), Technology complexity, Personal innovativeness and intention to use wireless Internet using mobile devices in Malaysia, Journal of Business and Policy Research, 4 (5), October-November, 1-10.
Books
  1. Ari Kuncara Widagdo, Rahmawati, Rochmat Aldy Purnomo, Noor Ismawati Jaafar, Farzana Parveen Tajudeen and Endang Dwi Amperawati (2024). Inclusive Innovation: Entrepreneurial Transformation Through The Beauty Of Batik. Gracias Logis Kreatif
Chapter in Books
  1. Parveen, F., Sulaiman, A., and Jaafar, N.I. (2017). Social Media Impact on Organisations, pg 89-100. In Jaafar, N.I., & Ainin, S. (Eds.) (2017). The Influences of Social Networks in Modern Society. Kuala Lumpur: University of Malaya Press.
Article in Proceeding
  1. Sathasivam, S., Tajudeen, F.P (2023, February 25-26) [Paper presentation]. International Conference on Business, Accounting and Finance 2023 (IAC 2023) Kuala Lumpur, Malaysia.
  2. Jaafar, N.I., Tajudeen, F.P., Khan, M.A. & Najmi. A. (2019). Instant Messaging Usage: Levels, Motivations and Impacts at Workplace. PACIS 2019, Xian, China
  3. Harun, Z., & Tajudeen, F. P. (2018, December). Factors Influencing Instagram Adoption among Malaysian Small and Medium Enterprises (SMEs). Paper presented at the Australian and New Zealand Academy of Management Conference, Auckland, New Zealand.
  4. Sulaiman, A. Tajudeen, F.P., Jaafar, N.I., Moghavvemi, S. & Mohd Shuib, N.L. (2017). The relationship between SME owner s personality, Facebook usage and organizational performance. PACIS 2017 Proceedings. Langkawi, Malaysia.
  5. Parveen, F., Jaafar, N. I., & Ainin, S. (2015). Role of social media on information accessibility. Proceedings of the 19th Pacific Asia Conference on Information Systems. 7-9 July Singapore.
  6. Parveen, Farzana; Jaafar, Noor Ismawati and Sulaiman, Ainin (2013). An Analysis of the Usage of Social Media in Malaysian Public Listed Organizations, Paper presented at GITMA 2013, Malaysia
  7. Parveen, Farzana. (2012). Impact of Social Media Usage on Organizations. Paper presented at PACIS 2012, Vietnam.
  8. Farzana P and Sulaiman Ainin (2008), Technology complexity, Personal innovativeness and intention to use wireless Internet using mobile devices in Malaysia, Annual London Conference On Money, Economy and Management, London, July 3-4. Best Paper Award

RESEARCH PROJECT

National
  1. 2022 - 2025, Fundamental Research Grant Scheme (FRGS)
    An Integrated Model Of Financial Technology Usage And Financial Wellbeing: A Study On Digital Natives And Digital Immigrants In Malaysia ( Co-Researcher)
  2. 2022 - 2025, Fundamental Research Grant Scheme (FRGS)
    Preparing The Accounting And Finance Students For Digital Economy Landscape: Digital Skills Inclusive Curriculum At Higher Education Institutions ( Principal Investigator(PI))
  3. 2020 - 2023, Fundamental Research Grant Scheme (FRGS)
    A Framework For A Multilingual Language Identification In Conversational Speech ( Co-Researcher)
  4. 2017 - 2021, Long Term Research Grant Scheme (LRGS)
    Socio Economic Impacts Of Light-emitting Diode (led) Lighting Usage In Malaysia ( Co-Researcher)
  5. 2019 - 2021, Others MOHE - Top 100 (IIRG)-HWB
    Health Literacy Among Older Adults-understanding The User Requirement For The Artificial Intelligence (ai) Based Health Management App ( Principal Investigator(PI))
  6. 2020 - 2021, Covid-19 Special Research Grant
    Online Technology Adaptability And Work-related Quality Of Life (wrqol) Among Academic Community During The Covid-19 Movement Control Order (mco) ( Co-Researcher)
  7. 2017 - 2020, Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)
    E-learning Personalization System For Different Student Needs And Modalities ( Co-Researcher)
  8. 2017 - 2019, Bantuan Kecil Penyelidikan (BKP)
    The Role of Open Innovation Strategy on Innovation and Organizational Performance ( Principal Investigator(PI))
  9. 2017 - 2019, Geran Penyelidikan Universiti Malaya (UMRG Programme) - HNE (Humanities & Ethics)
    Governing Mobile Instant Messaging Usage In Managing Work ( Co-Researcher)

PAPER PRESENTED

INVITED SPEAKER
  1. Impact of Artificial Intelligence (AI) in Business Operations, Sharing Session, Otago Polytechnic Auckland (International) (08 Nov 2024 - 08 Nov 2024)
ORAL PRESENTER
  1. An mHealth app in support of older adults, 10th Malaysian Hybrid Conference on Healthy Aging, Malaysian Healthy Ageing Society (National) (15 Mar 2022 - 17 Mar 2022)
KEYNOTE SPEAKER
  1. Transforming Businesses Through Artificial Intelligence, ICBE 2024 The International Colloquium on Business and Economics, Universitas Sebelas Maret (International) (28 Jun 2024 - 28 Jun 2024)

ACADEMIC/PROF. SERVICES

Contribution to event
  1. (2021) Invited Speaker, National, (Course Facilitator)
  2. (2021) Invited Speaker, University, (Course Facilitator)

SUPERVISION

Postgraduate Student
PhD/ Doctoral
  1. (2024) Artificial Intelligence (AI) Adoption in The Malaysian Healthcare Industry, DAVID KIEW CHAI NGUAN
  2. (2024) Cyber Security Readiness and Its Effecton Security Performance, AHMAD FAIRUZ BIN MOHAMED NOOR
  3. (2024) The Antecedents and Consequence of Digital Financial Behaviors: An Exploratory Study on Malaysian Millennials​, WONG HAK KENN
  4. (2024) Data Governance Implementation and Implications: A Study in Indonesian Public Universities, ADI FIRMAN RAMADHAN
  5. (2023) The relationships among social capital, knowledge transfer and tourism support attitudes of rural community residents, LIN YE
  6. (2023) Internet-of-Things based Smart Home Usage and Its Impact on Quality of Life: The Malaysian Case, LEONG YEE ROCK
  7. (2020) Technology Acceptance in A Military Setting: A Study of Human Resources Management Information system (HRMIS) in the Malaysian Armed Forces, MOHD AZMI BIN ARIFIN
  8. (2019) USE OF INTERNET OF THINGS (IOT) AT SMART HOME AND ITS SOCIETAL IMPACT: THE MALAYSIA CASE, LEONG YEE ROCK
  9. (2018) Technology Acceptance in the Malaysian Armed Forces, MOHD AZMI BIN ARIFIN
Master
  1. (2018) The Use and Impact of Artificial Intelligence-Based Accounting Software: Focus on Organizations in Malaysia, CHEAH SAW LEE
  2. (2018) Senior Friendly Mobile Health Application: A User Requirement Perspective, JENIFER A/P JESUDASS
  3. (2017) Factors Influencing The Adoption of Instagram Among Malaysian Small and Medium Enterprises, Zuraini Harun
  4. (2016) THE IMPACT OF CUSTOMER PERCEIVED VALUE ON CUSTOMER SATISFACTION: A STUDY ON COFFEE SHOPS IN MALAYSIA, Syarul Faizal Bin Hashim
  5. (2016) Impact of Social Media Marketing on Customer Purchase Intention in Residential Property, Noor Shamsia binti Habeeb Rahman

TEACHING

Master
  1. (2022) CQC7048 - Business Intelligence and Analytics
  2. (2022) CQX7001 - Research Methodology
  3. (2021) CQX7001 - Research Methodology
  4. (2019) CQX7001 - Research Methodology
  5. (2019) CQX7001 - Research Methodology
Bachelor
  1. (2022) CID2003 - Business Data Communication
  2. (2022) CID1001 - Management Information Systems
  3. (2021) CID2003 - Business Data Communication
  4. (2021) CID1001 - Management Information Systems
  5. (2019) CID1001 - Management Information Systems
  6. (2019) CID1001 - Management Information Systems
  7. (2018) CID1001 - Management Information Systems
  8. (2017) CID1001 - Management Information Systems
  9. (2017) CID2003 - Business Data Communication

PATENT/IPR

  • AGE+
    TRADEMARK
  • Age Health Management Application For Elderly
    COPYRIGHT