Curriculum Vitae

ASSOCIATE PROF. DR. PHOONG SEUK WAI

Associate Professor
  • Department of Decision Science
    Faculty of Business and Economics
  • 03-79673831

BIOGRAPHY

Dr. Seuk Wai PHOONG is an Associate Professor in the Department of Decision Science, Faculty of Business and Economics, Universiti Malaya, Malaysia. She also acts as the coordinator for the Student Holistic Empowerment program. She obtained her highest academic qualification, PhD in Statistics from Universiti Sains Malaysia, Malaysia. She is a member of the Malaysian Mathematical Science Society (PERSAMA). Her research interests include applied statistics, econometrics, time series analysis, bibliometric analysis, and education. She has led 6 research projects out of 18 research grants. She has published papers in various WoS and Scopus journals, such as Sage Open, Artificial Intelligence Review, Humanities and Social Science, Mathematics, International Journal of Mobile Communications, Environmental Science and Pollution Research, Energies, Symmetry, Journal of Psychoactive Drugs, Journal of Retailing and Consumer Services, etc. She is also an academic editor for several journals, including PLOS One (WoS, Q2), Computer Vision Studies, and Asian Journal of Managerial Science. She teaches Business Statistics and Quantitative Analysis for Business at the undergraduate level; Research Methodology, Statistical Analysis, and Operational Research at the postgraduate level.

AREAS OF EXPERTISE

  • APPLIED ECONOMETRICS
  • ECONOMETRICS MODELLING
  • STATISTICAL MODELLING
  • TIME SERIES AND SPATIAL ANALYSIS

ACADEMIC QUALIFICATION

  • PHD, (Science)
    Universiti Sains Malaysia (Usm)
  • MSc(Statistics), (Statistics)
    Universiti Sains Malaysia (Usm)
  • BSc Ed(Math), (Sains (Matematik) Dengan Pendidikan)
    Universiti Pendidikan Sultan Idris, Perak

ADMINISTRATIVE DUTIES

  • Task Force Member
    26 Oct 2021 - 25 Oct 2024 (Faculty)
  • Ahli Jawatankuasa Jadual Waktu
    12 Feb 2018 - 05 Aug 2024 (Faculty)
  • Committee Members
    25 Oct 2021 - 16 Jul 2024 (University Malaya)
  • Task Force Member
    26 Aug 2021 - 16 Jul 2024 (Faculty)
  • Coordinator
    16 Jul 2021 - 15 Jul 2024 (Faculty)
  • Task Force Member
    10 Sep 2019 - 31 Dec 2023 (University Malaya)
  • Coordinator
    22 Aug 2019 - 31 Dec 2023 (University Malaya)
  • Committee Members
    29 May 2017 - 24 Aug 2023 (Faculty)
  • Committee Members
    06 Apr 2023 - 08 Apr 2023 (University Malaya)
  • Curriculum Review
    23 Mar 2020 - 22 Mar 2023 (Department of Management & Marketing, Faculty of Business and Economics)
  • Committee Member of Accreditation Unit, Faculty Of Business And Accountancy
    05 Sep 2016 - 04 Sep 2022 (University Malaya)
  • Pempamer bagi Program Universiti Malaya
    26 Mar 2022 - 27 Mar 2022 (University Malaya)
  • Committee member of Curriculum Review (Program: Master of Business Administration)
    23 Mar 2020 - 22 Mar 2022 (Department of Management & Marketing, Faculty of Business & Accountancy)
  • Supervisor for Industrial Training
    21 Nov 2016 - 31 Dec 2021 (University Malaya)
  • Coordinator
    06 Sep 2019 - 15 Oct 2021 (University Malaya)
  • Supervisor for Social Engagement Course
    21 Oct 2016 - 15 Oct 2021 (University Malaya)
  • Committee Member for PhD Guidebook
    01 Sep 2020 - 31 Dec 2020 (University Malaya)
  • AJK for new Master program (Master of Supply Chain)
    24 Feb 2017 - 31 Dec 2018 (University Malaya)
  • Ahli Pasukan Pembangunan Kurikulum (Semakan Kurikulum)
    23 May 2017 - 31 Oct 2017 (University Malaya)

MEMBERSHIPS

  • EDITORIAL TEAM - ASIAN JOURNAL OF MANAGERIAL SCIENCE (AJMS), BOARD MEMBER
    2023 to present (International)
  • ACADEMIC EDITOR FOR PLOS ONE JOURNAL, BOARD MEMBER
    Since 2023 (International)
  • MEMBER, MEMBER
    2022 to present (International)
  • EDITORIAL BOARD MEMBER, BOARD MEMBER
    2022 to 2024 (International)
  • AUDITOR DALAMAN FAKULT, MEMBER
    2021 to 2024 (University)
  • AHLI JAWATANKUASA RAYUAN FAKULTI (IJAZAH DASAR), MEMBER
    2021 to 2024 (University)
  • MALAYSIAN MATHEMATICAL SCIENCES SOCIETY (PERSAMA), MEMBER
    Since 2019 (University)
  • AHLI JAWATANKUASA KERJA SEMAKAN KURIKULUM BAGI PROGRAM IJAZAH SARJANA PENTADBIRAN PERNIAGAAN, MEMBER
    2020 to 2022 (University)
  • PENYELARAS KURSUS GIG1005: JALINAN MASYARAKAT BAGI PROGRAM SARJANA MUDA PENTADBIRAN PERNIAGAAN, MEMBER
    2020 to 2021 (University)
  • PENYELIA JALINAN MASYARAKAT, MEMBER
    2020 to 2021 (University)
  • INTERNATIONAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCE RESEARCH 2020, TECHNICAL COMMITTEE UKJK
    2020 to 2020 (International)

AWARD AND STEWARDSHIP

  • Best Presentation Award
    National Taiwan University, 2023 (International)
  • Best Presenter for 12th Global Conference on Business and Social Science 2021
    Global Academy of Training and Research (GATR) Enterprise, 2021 (National)
  • EXCELLENCE SERVICE AWARD
    University of Malaya, 2020 (University)

PUBLICATIONS

Article in Journal
WoS
  1. Chan, Jireh Yi-Le; Bea, Khean Thye; Leow, Steven Mun Hong; Phoong, Seuk Wai; Cheng, Wai Khuen (2023). State of the art: a review of sentiment analysis based on sequential transfer learning, ARTIFICIAL INTELLIGENCE REVIEW. . doi:10.1007/s10462-022-10183-8
  2. Chan, Jireh Yi-Le; Phoong, Seuk Wai; Phoong, Seuk Yen; Cheng, Wai Khuen; Chen, Yen-Lin (2023). The Bitcoin Halving Cycle Volatility Dynamics and Safe Haven-Hedge Properties: A MSGARCH Approach, MATHEMATICS. 11(3). doi:10.3390/math11030698
  3. Jiang, Chunyu; Phoong, Seuk Wai (2023). A ten-year review analysis of the impact of digitization on tourism development (2012-2022), HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS. 10(1). doi:10.1057/s41599-023-02150-7
  4. Phoong, Seuk Wai; Mahi, Masnun Al; Phoong, Seuk Yen (2023). A Markov Switching Approach in Assessing Oil Price and Stock Market Nexus in the Last Decade: The Impact of the COVID-19 Pandemic, SAGE OPEN. 13(1). doi:10.1177/21582440231153855
  5. Chan, Jireh Yi-Le; Leow, Steven Mun Hong; Bea, Khean Thye; Cheng, Wai Khuen; Phoong, Seuk Wai; Hong, Zeng-Wei; Chen, Yen-Lin (2022). Mitigating the Multicollinearity Problem and Its Machine Learning Approach: A Review, MATHEMATICS. 10(8). doi:10.3390/math10081283
  6. Phoong, Seuk Wai; Phoong, Seuk Yen; Ho, Shuang Tien (2022). Technology, organisation and environment factor on mobile payment implementation: focus on SMEs in Malaysia, INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS. 20(5), 519-540. doi:10.1504/IJMC.2022.125420
  7. Phoong, Seuk Wai; Phoong, Seuk Yen; Khek, Shi Ling (2022). Systematic Literature Review With Bibliometric Analysis on Markov Switching Model: Methods and Applications, SAGE OPEN. 12(2). doi:10.1177/21582440221093062
  8. Phoong, Seuk Wai; Phoong, Seuk Yen; Yeoh, Ying Jia (2022). Kratom: A Bibliometric Analysis of Scientific Publications, JOURNAL OF PSYCHOACTIVE DRUGS. . doi:10.1080/02791072.2022.2159591
  9. Phoong, Seuk Yen; Khek, Shi Ling; Phoong, Seuk Wai (2022). The Bibliometric Analysis on Finite Mixture Model, SAGE OPEN. 12(2). doi:10.1177/21582440221101039
  10. Rofaie, Nina Sakinah Ahmad; Phoong, Seuk Wai; Mutalib, Muzalwana Abdul Talib Abdul (2022). Light-Emitting Diode (LED) versus High-Pressure Sodium Vapour (HPSV) Efficiency: A Data Envelopment Analysis Approach with Undesirable Output, ENERGIES. 15(13). doi:10.3390/en15134589
  11. Yi-Le Chan, Jireh; Leow, Steven Mun Hong; Bea, Khean Thye; Cheng, Wai Khuen; Phoong, Seuk Wai; Hong, Zeng-Wei; Lin, Jim-Min; Chen, Yen-Lin (2022). A Correlation-Embedded Attention Module to Mitigate Multicollinearity: An Algorithmic Trading Application, MATHEMATICS. 10(8). doi:10.3390/math10081231
  12. Mahi, M., Ismail, I., Phoong, S. W., & Isa, C. R. (2021). Mapping trends and knowledge structure of energy efficiency research: what we know and where we are going. Environmental Science and Pollution Research, 28(27), 35327-35345. doi: 10.1007/s11356-021-14367-7
  13. Moghavvemi, S., Mei, T. X., Phoong, S. W., & Phoong, S. Y. (2021). Drivers and barriers of mobile payment adoption: Malaysian merchants' perspective. Journal of Retailing and Consumer Services, 59, 12. doi: 10.1016/j.jretconser.2020.102364
  14. Mahi, M., Phoong, S. W., Ismail, I., Isa, C. R. (2020). Energy-Finance-Growth Nexus in ASEAN-5 Countries: An ARDL Bounds Test Approach. Sustainability, 12(1), 16. doi: 10.3390/su12010005
  15. Mahi, Masnun; Phoong, Seuk Wai; Ismail, Izlin; Isa, Che Ruhana (2020). Energy-Finance-Growth Nexus in ASEAN-5 Countries: An ARDL Bounds Test Approach, SUSTAINABILITY. 12(1). doi:10.3390/su12010005
  16. Phoong, S. W., Phoong, S. Y., Phoong, K. H. (2020). Analysis of Structural Changes in Financial Datasets Using the Breakpoint Test and the Markov Switching Model. Symmetry-Basel, 12(3), 10. doi: 10.3390/sym12030401
  17. Shayaa, S., Jaafar, N. I., Bahri, S., Sulaiman, A., Wai, P. S., Chung, Y. W., . . . Al-Garadi, M. A. (2018). Sentiment Analysis of Big Data: Methods, Applications, and Open Challenges. Ieee Access, 6, 37807-37827. doi:10.1109/access.2018.2851311
ESCI
  1. Phoong, S. Y.; Phoong, S. W.; Phoong, K. H. (2022). Finite Mixture Model: Prediction of Time Series Data Using Bayesian Method, MALAYSIAN JOURNAL OF MATHEMATICAL SCIENCES. 16(2), 175-184. doi:10.47836/mjms.16.2.01
Scopus
  1. Jiang C., Phoong S.W. (2024). Research on tourists' travel intention and usage of VR technologies based on SOR model: mediating role of personal values, Journal of Hospitality and Tourism Insights. . doi:10.1108/JHTI-08-2023-0545
  2. Phoong S.Y., Lim C.Z., Phoong S.W. (2023). A Granger causality analysis between stock prices and exchange rates: evidence from four countries, International Journal of Computing Science and Mathematics. 17(3), 284-294. doi:10.1504/ijcsm.2023.131452
  3. Rofaie N.S.A., Phoong S.W., Talib M.A., Sulaiman A. (2023). Light-emitting diode (LED) research: A bibliometric analysis during 2003 2018, Quality and Quantity. 57(1), 173-191. doi:10.1007/s11135-022-01314-y
  4. Chan J.Y.-L., Phoong S.W., Cheng W.K., Chen Y.-L. (2022). Support Resistance Levels towards Profitability in Intelligent Algorithmic Trading Models, Mathematics. 10(20). doi:10.3390/math10203888
  5. Phoong S.Y., Phoong S.W., Phoong K.H. (2022). Finite Mixture Model: Prediction of Time Series Data Using Bayesian Method, Malaysian Journal of Mathematical Sciences. 16(2), 175-184. doi:10.47836/MJMS.16.2.01
  6. Phoong, S. W., & Phoong, S. Y. (2021). Investigating the effect of price of rubber fluctuations on stock prices and exchange rates in Malaysia. DLSU Business and Economics Review, 31(1), 124-131.
  7. Phoong, S. Y., Phoong, S. W., & Phoong, K. H. (2021). Fake news on covid-19 pandemic. Annals of the Romanian Society for Cell Biology, 25(1), 3056-3061.
  8. Phoong, S. W., Phoong, S. Y., Moghavvemi, S., & Sulaiman, A. (2020). Measuring the influence of hedonic value, social presence and teaching presence on students' cognitive presence through the implementation of the smart classroom. International Journal of Learning Technology, 15(2), 130-149. doi:10.1504/IJLT.2020.109571
  9. Phoong, S. Y., Phoong, S. W., Moghavvemi, S., Phoong, K. H. (2019). User perception on urban light rail transit. Civil Engineering and Architecture, 7(6), 43-49. doi:10.13189/cea.2019.071405
  10. Phoong, S. W., Phoong, S. Y., Sulaiman, A. (2018). Asymmetric effects of the effect of oil price on stock markets in four Asian countries: Markov switching analysis. Journal of Social Sciences Research, 2018(Special Issue 6), 423-428. doi: 10.32861/jssr.spi6.423.428
  11. Phoong, S. Y., Phoong, S. W., Tan, X. J. (2018). A mediation analysis on level of education and economic growth. Journal of Social Sciences Research, 2018(Special Issue 6), 417-422. doi: 10.32861/jssr.spi6.417.422
  12. Shayaa, S., Ainin, S., Jaafar, N. I., Zakaria, S. B., Phoong, S. W., Yeong, W. C., . . . Zahid Piprani, A. (2018). Linking consumer confidence index and social media sentiment analysis. Cogent Business and Management, 5(1), 1-12. doi: 10.1080/23311975.2018.1509424
  13. Yen, P.S.; Universiti Pendidikan Sultan Idris, Department of Mathematics, Faculty of Science and MathematicsMalaysia; email: phoong@fsmt.upsi.edu.my
Others
  1. Au Yong, H. N., Abdelhak, S., Mohammed Awal, I., Phoong, S. W., Thavamalar, G. (2022). Unlocking Malaysia s Transformation to a Digital Future: The Potentials of the Economic Performance. Journal of Human Development and Communication, 11, 22-38.
  2. Rofaie, N.S.A., Phoong, S.W., Talib, M.A. et al. Light-emitting diode (LED) research: A bibliometric analysis during 2003 2018. Qual Quant (2022). https://doi.org/10.1007/s11135-022-01314-y
  3. Moghavvemi, S., Tan, X.M., Phoong,S.W., Phoong, S.Y. (2021). Drivers And Barriers of Mobile Payment Adoption: Malaysian Merchants Perspective, Journal of Retailing and Consumer Services,
  4. Phoong, S. Y. and Phoong, S. W. (2021). The Level of Knowledge, Awareness and Attitude of Tertiary Students toward COVID-19. Annals of the Romanian Society for Cell Biology, 25(5), 4175 4184.
  5. Phoong, S.Y., Phoong, S.W. and Phoong, K.H.(2020). The Influence of Learning Styles and Motivation on Undergraduate Student Success in Mathematics. Turkish Journal of Computer and Mathematics Education, 12(3), 658-665.
  6. Mahi, M.; Phoong, S.W.; Ismail, I.; Isa, C.R. Energy Finance Growth Nexus in ASEAN-5 Countries: An ARDL Bounds Test Approach. Sustainability 2020, 12, 5.
  7. Phoong, S.W., Phoong, S.Y, Moghavvemi, S., Sulaiman, A. (2020). Measuring the influence of hedonic value, social presence and teaching presence on students cognitive presence through the implementation of the smart classroom. International Journal of Learning Technology.
  8. Phoong, S. W., Phoong, S. Y., Moghavvemi, S. and Yeong, W. C. (2019). Are We Ready for Mobile Payment? Advances in Business Research International Journal, 5(2).
  9. Phoong, S. Y. and Phoong, S. W. (2019). An ARDL Approach on Crude Oil Price and Macroeconomic Variable. J. Bus. Econ. Review, 4 (1) 68 73
  10. Phoong, S.W., Phoong, S.Y., Moghavvemi S., and Phoong, K.H. (2019). Multiple Breakpoint Test on Crude Oil Price. Foundations of Management.
  11. Phoong, S.Y., Phoong, S.W., Moghavvemi, S. and Sulaiman, Ainin. The Effect of Smart Classroom on Student Achievement at Higher Education. Journal of Educational Technology Systems.
  12. Phoong, S.Y., Phoong, S.W., Moghavvemi, S., Phoong, K.H. (2019). User perception on urban light rail transit. Civil Engineering and Architecture, 7(6), 43-49.
  13. Phoong, S.Y. & Phoong, S.W. (2018). Modelling the Economic Cycle between GDP and Government Spending on Technological Innovation. Pertanika J. Soc. Sci. & Hum. 25 (S): 45 - 52.
  14. Shahid Shayaa, Sulaiman Ainin, Noor Ismawati Jaafar, Shamsul Bahri Zakaria, Seuk Wai Phoong, Wai Chung Yeong , Mohammed Ali Al-garadi , Ashraf Muhammad and Arsalan Zahid Piprani (2018). Linking consumer confidence index and social media sentiment analysis. Cogent Business & Management. doi: 10.1080/23311975.2018.1509424
  15. Shahid,S., Jaafar N.I., Shamshul, B., Ainin, S., Phoong, S.W., Yeong, W.C, Arsalan, Z.P and Mohammed Ali, A. (2018). Sentiment analysis of big data: Methods, applications, and open challenges. IEEE Access, 6(1), 37807-37827. DOI: 10.1109/ACCESS.2018.2851311
  16. Shayaa, S., Jaafar N.I., Ainin, S., Shamshul, B., Phoong, S.W. and Yeong, W.C. (2018). Are we shocked? Examining the relationship between purchasing behavior, employment and consumer confidence index. International Journal of Management and Applied Science, 4(5), 24-29.
  17. Sedigheh Moghavvemi.; Seuk Wai Phoong and Su Teng Lee(2017). Impact Of Perceived Desirability, Perceived Feasibility And Performance Expectancy On Use Of It Innovation: Technology Adoption Decisions And Use Behaviour. Vidyodaya Journal of Management. 3(1), 43-76.
  18. Seuk Yen Phoong and Seuk Wai Phoong (2016). Modeling the Nonlinear Financial Relationship in Selected ASEAN Countries. International Journal of Advanced and Applied Sciences. 3(4), 44-49.
  19. Seuk Yen Phoong, Mohd Tahir Ismail, Seuk Wai Phoong and Rosmanjawati Binti Abdul Rahman (2016). Finite mixture model: a comparison method for nonlinear time series data. Int. J. Computing Science and Mathematics. 7(4), 381-393.
  20. Seuk-Wai Phoong, Mohd Tahir Ismail and Siok-Kun Sek (2014). Linear VECM VS MS-VECM on Stock Market Behavior. Asian Academy of Management of Accounting and Finance, 10(1), 129-145
  21. Seuk-Wai Phoong, Mohd Tahir Ismail and Siok-Kun Sek (2013). A Markov Switching Vector Error Correction Model on Oil Price and Gold Price Effect on Stock Market Returns. Information Management and Business Review, 5(7), 331-336.
  22. Seuk-Wai Phoong, Mohd Tahir Ismail and Siok-Kun Sek (2013). A Study of Intercept Adjusted Markov Switching Vector Autoregressive Model in Economic Time Series Data. Information Management and Business Review, 5(8), 379 384.
  23. Seuk-Wai Phoong, Mohd Tahir Ismail and Siok-Kun Sek (2013). Commodity Price Effect on Stock Market: A Markov Switching Vector Autoregressive Approach. International Journal of Scientific & Engineering Research, 4(5). 19-24.
Books
  1. Phoong, S.Y. & Phoong, S.W. (2021). Quantitative Data Analysis using SPSS. Malaysia: Universiti Pendidikan Sultan Idris.
Chapter in Books
  1. Phoong, S.W. & Jaafar, N.I. (2018). Investigating the role of chief supply chain officer. In Bahri,S., Mohezar, S. & Jaafar, N.I. (Eds), Current and Emerging Issues in Operations Management, 33-43. Penerbit UMT: Kuala Terengganu.
Article in Proceeding
  1. Shayaa, S., Jaafar, N.I., Sulaiman, A., Phoong, S.W. & Yeong, W.C. (2018). Are We Shocked? Examining the Relationships between Purchasing Behavior, Employment and Consumer Confidence Index in Malaysia. Proceedings of the 344th International Conference on Economics, Management and Social Study (ICEMSS) (Conference) Seoul, South Korea, 18-19 March, pp 47-52.
  2. Phoong, S. W., Tan, X. J., Chen, W. Y., Phoon, M. C., Tan, C. F. & Ho, C. Y. (2017). Education and Economic Growth: A Case Study in Malaysia. Paper presented at the 6th International Conference on Computer Science and Computational Mathematics, Langkawi, Malaysia
  3. Phoong, S. Y. & Phoong, S. W. (2017). A Maximum Likelihood Approach towards Aggregating Mixture Models: A Financial Time Series Analysis. Proceedings of 8th Global Business and Finance Research Conference. ISBN:978-1-925488-48-7
  4. Phoong, S. Y. & Phoong, S. W. (2017). Modelling the Economic Cycle between GDP and Government Spending on Technology Innovation. Proceedings of the 5th Global Conference on Business and Social Sciences on "Contemporary Issues in Management and Social Sciences Research". ISBN: 978-967-13147-0-8
  5. Sedigheh Moghavvemi; Ainin Sulaiman; Azmin Azliza Aziz and Seuk Wai Phoong (2017). The Impact of Facebook Usage on Academic Performance. IEEE Xplore. Proceeding of the 2017 International Conference on Research and Innovation in Information Systems (ICRIIS). ISSN: 2324-8157.
  6. Shaahidullah, S., Yeong, W.C., Phoong, S.W., Ismawati, J., Shamshul, B.Z., Ainin, S. (2017). A study on correlations between consumer sentiments towards consumer price, employment, personal finance and purchasing behavior. Proceedings of the Sixteenth Asia-Pacific Conference on Global Business, Economics, Finance and Social Sciences
  7. Shayaa, S., Phoong, S.W., Yeong, W.C., Sulaiman, A., Jaafar, N. I. & Zakaria, S. B. (2017). Social Media Sentiment Analysis on Employment in Malaysia. Proceedings of 8th Global Business and Finance Research Conference. ISBN:978-1-925488-48-7
  8. Seuk-Wai Phoong, Mohd Tahir Ismail, Siok-Kun Sek and Samsul Ariffin Abdul Karim (2015). Model Performance Between Linear Autoregressive Models on Modelling Structural Change in Time Series Data. iSMSC 2015 Proceeding
  9. Seuk-Wai Phoong and Mohd Tahir Ismail. Measuring Nonlinear Behavior in Time Series Data. AIP Proceeding 1635. 837-842.
  10. Seuk-Wai Phoong, Mohd Tahir Ismail and Siok-Kun Sek (2014). A Comparison between MS-VECM and MS-VECMX on Economic Time Series Data. AIP Proceeding 1605. 810-815
  11. Seuk-Wai Phoong, Mohd Tahir Ismail and Siok-Kun Sek (2014). Gold Price Effect on Stock Market: A Markov Switching Vector Error Correction Approach. AIP Proceeding 1602. 990-993
  12. Seuk-Wai Phoong , Mohd Tahir Ismail and Samsul Ariffin Abdul Karim (2012). International students' enrollment in IPTA by using multilevel analysis. International Conference on Fundamental and Applied Sciences 2012, AIP Proceeding 1482. 15-19.

RESEARCH PROJECT

National
  1. 2022 - 2024, UM International Collaboration Grant
    Virtual Reality in Tourism Industry ( Principal Investigator(PI))
  2. 2021 - 2023, Government Agency
    A Holistic Approach On Socio-economic And Environment Impacts Of Cultivation Kratom In Malaysia ( Principal Investigator(PI))
  3. 2019 - 2022, Fundamental Research Grant Scheme (FRGS)
    A New Robust Markov Switching Model To Forecast The Commodity Price ( Principal Investigator(PI))
  4. 2017 - 2021, Long Term Research Grant Scheme (LRGS)
    Socio Economic Impacts Of Light-emitting Diode (led) Lighting Usage In Malaysia ( Co-Researcher)
  5. 2018 - 2021, RU Geran - Fakulti Program
    Mobile Payment System: Readiness And Challenges On Sme In Malaysia ( Principal Investigator(PI))
  6. 2018 - 2021, RU Geran - Fakulti Program
    A Synthetic Coefficient Of Variation Chart Based On The Steady-state Performance ( Co-Researcher)
  7. 2019 - 2021, Fundamental Research Grant Scheme (FRGS)
    A New Robust Control Chart Monitoring The Coeficient Of Variation (cv) When Process Parameters Are Unknown ( Co-Researcher)
  8. 2020 - 2021, Covid-19 Special Research Grant
    Online Technology Adaptability And Work-related Quality Of Life (wrqol) Among Academic Community During The Covid-19 Movement Control Order (mco) ( Co-Researcher)
  9. 2016 - 2018, Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)
    Investigating The Role Of Chief Supply Chain Officer (csco) In Organizations ( Principal Investigator(PI))
  10. 2017 - 2018, Bantuan Kecil Penyelidikan (BKP)
    Investigate the Effect of Structural Change of the Oil Price on Consumer Price Index ( Principal Investigator(PI))
  11. 2019 - 2022, Fundamental Research Grant Scheme (FRGS)
    Forecasting Model of Crude Oil Prices and Exchange Rate through Maximum Likelihood Approach, Universiti Pendidikan Sultan Idris, Perak ( Co-Researcher)
  12. 2019 - 2022, Fundamental Research Grant Scheme (FRGS)
    A Computational Intelligence Approach to Mitigating Noise and Multicollinearity in Financial Probabilistic Forecasting, Universiti Tunku Abdul Rahman (UTAR) ( Co-Researcher)
  13. 2018 - 2019, Geran Galakan Penyelidikan Universiti (GGPU), UPSI
    Potential Factors and Mode of Choice of Public Transportation in Kuala Lumpur ( Consultant)
  14. 2017 - 2018, UM Education Grant
    The Effectiveness of Social Media on Lifelong Learning ( Consultant)
Private
  1. 2020 - 2021, UTAR
    Digitalisation of the Economy and its Social and Economic Impacts for Sustainable Malaysian Development, Universiti Tunku Abdul Rahman (UTAR) ( Co-Researcher)
  2. 2017 - 2018, Private Funding
    National Consumer Confidence Predictor (nacop): Predicting Consumer Confidence Using Social Analytics ( Co-Researcher)

CONSULTANCY PROJECT

  • National Consumer Confidence Predictor (Nacop): Predicting Consumer Confidence Using Social Analytics, BERKSHIRE MEDIA SDN. BHD
    01 Jul 2017 - 01 Jul 2018 (National)

PAPER PRESENTED

ORAL PRESENTER
  1. Impact of Website Stimuli on Online Impulse Buying: A Quantitative Analysis, The 12th International Conference on Education and Management Innovation (ICEMI 2023), National Chiayi University (International) (13 Oct 2023 - 15 Oct 2023)
  2. THE IMPACT OF THE OIL RETURN ON S&P500 RETURN OVER THE PERIOD 2000 TO 2022: A MARKOV SWITCHING APPROACH, 3RD INTERNATIONAL CONFERENCE ON INNOVATION, SOCIAL SCIENCE, SUPPLY CHAIN, SUSTAINABILITY, ECONOMY & BUSINESS, ENGINEERING AND EDUCATION (ISSED22), Academia Industry Networks (ACINETWORKS) (International) (14 May 2022 - 14 May 2022)
  3. An MSI-VAR Approach on investigating the broad money supply and consumer price index in Malaysia, 12 th Global Conference on Business & Social Sciences, GATR (International) (08 Oct 2021 - 09 Oct 2021)
PRESENTER
  1. Detection and Analysis Volatility on Crude Oil Price using Breakpoint Test and Markov Switching Model, International Conference on Recent Advances in Applied Mathematics 2020 (ICRAAM2020), Universiti Putra Malaysia (International) (04 Feb 2020 - 06 Feb 2020)
  2. Asymmetric Effects of the Business Cycle: Regime Dependent Heterogeneous Analysis for Selected Asian Countries, The 5th International Conference On Quantitative Sciences & Its Applications, Universiti Utara Malaysia (International) (07 Aug 2018 - 09 Aug 2018)
  3. A Study on Correlations between Consumer Sentiments towards Consumer Price, Employment, Personal Finance and Purchasing Behaviour, Sixteenth Asia-Pacific Conference on Global Business, Economics, Finance and Social Sciences (AP17Taiwan Conference) (21 Dec 2017)
  4. Social Media Sentiment Analysis on Employment in Malaysia, 8th Global Business and Finance Research Conference (26 Oct 2017)
  5. 8th Global Business and Finance Research Conference, 8th Global Business and Finance Research Conference (26 Oct 2017)
  6. Education and Economic Growth: A Case Study in Malaysia, 6th International Conference on Computer Science and Computational Mathematics (ICCSCM 2017), Science and Knowledge Research Society (International) (04 May 2017 - 05 May 2017)
  7. Modelling the Economic Cycle between GDP and Government Spending on Technology Innovation, 5 th Global Conference on Business and Social Sciences on "Contemporary Issues in Management and Social Sciences Research" (04 May 2017)
  8. Education and Economic Growth: A Case Study in Malaysia, The the 6th International Conference on Computer Science and Computational Mathematics (01 May 2017)
  9. Modelling the Economic Cycle between GDP and Government Spending on Technology Innovation, 5th Global Conference on Business and Social Sciences (01 May 2017)
  10. Model Performance Between Linear Autoregressive Models on Modelling Structural Change in Time Series Data, International Symposium on Mathematical Sciences and Computing Research (iSMSC) 2015, UiTM (International) (19 May 2015 - 20 May 2015)
  11. Measuring Nonlinear Behavior in Time Series Data, INTERNATIONAL CONFERENCE ON QUANTITATIVE SCIENCES AND ITS APPLICATIONS (ICOQSIA 2014), Universiti Utara Malaysia (International) (12 Aug 2014 - 14 Aug 2014)
  12. Gold Price Effect on Stock Market: A Markov Switching Vector Error Correction Approach, THE 3RD INTERNATIONAL CONFERENCE ON MATHEMATICAL SCIENCES, Universiti Kebangsaan Malaysia (International) (17 Dec 2013 - 19 Dec 2013)
  13. A Comparison between MS-VECM and MS-VECMX on Economic Time Series Data, THE 21ST NATIONAL SYMPOSIUM ON MATHEMATICAL SCIENCES (SKSM21): GERMINATION OF MATHEMATICAL SCIENCES EDUCATION AND RESEARCH TOWARDS GLOBAL SUSTAINABILITY, Universiti Sains Malaysia (National) (06 Nov 2013 - 08 Nov 2013)
  14. International students' enrollment in IPTA by using multilevel analysis, Conference on Fundamental and Applied Sciences 2012, Universiti Teknologi PETRONAS (International) (12 Jun 2012 - 14 Jun 2012)
KEYNOTE SPEAKER
  1. An Overview of the Sharing Economy, C-Suite Executives International Conference, Dhunicorn  (International) (05 Oct 2021 - 05 Oct 2021)
OTHERS
  1. AACSB Seminar and Conference, AACSB Seminar and Conference, AACSB (International) (16 May 2017 - 17 May 2017)

ACADEMIC/PROF. SERVICES

Evaluation
  1. (2023) Internal Examiner & Thesis Examination for Doctor of Philosophy (Phd), University, (Internal Examiner)
  2. (2022) Examiner - The Effect of Social Media Influencer Marketing On Consumer Attitude and Purchase Intention in The Banking Industry, Evaluation, Research Projects, University, (Internal Examiner)
  3. (2022) Review Paper, International, (Reviewer)
  4. (2021) Myhims-C: The 5th Ism International Statistical Conference (Ism-V) 2021, National, (Reviewer)
  5. (2021) Article Review, National, (Reviewer)
  6. (2021) Review of Manuscript, International, (Reviewer)
Contribution to event
  1. (2022) Pempamer Di Karnival Pendidikan Kerjaya Kolej Matrikulasi Perak Sesi 2022/2023, National, (Event Coordinator)
  2. (2022) Scientific Committee for The 10th International Conference On Business, Accounting, Finance, and Economics (Bafe 2022), National, (Panelist/Moderator)

SUPERVISION

Postgraduate Student
  1. (2023) CLASSIFICATION-BASED FINANCIAL FORECASTING WITH ATTENTION MODEL AND SUPPORT RESISTANCE ENCODING, JIREH CHAN YI-LE
  2. (2023) The Effect of Election on Stock Market in Malaysia: Comparing between Garch and Markov-Switching Model, YEOH YING JIA
  3. (2023) Gallium Nitride Technology Development and Diffusion in Malaysia, LIM HOO KOOI
  4. (2023) AN EVALUATION OF THE MARKOV SWITCHING MODEL BASED ON INTERCEPT AND PARAMETER VARIATION PERFORMANCE, LAU CHUAN HOE
  5. (2023) Impact of Sharing Economy on Tourism and Its Countermeasures, YANG WANG
  6. (2023) ECONOMETRIC ANALYSIS ON SHARING ECONOMY IN CHINA, ZHANG CONGMIN
  7. (2023) Live Streaming Marketing Strategy of Small & Medium-sized Enterprises ——An Empirical Analysis Based on Cross-Border E-Commerce Platform, XINTING HOU
  8. (2023) The Practice of News Propaganda to Boost Brand Building of SMEs - Based on the Background of Omnimedia Convergence, TING PENG
  9. (2023) The Determinants Of Intention To Re-Use Immersive Digital Technologies Among Tourists And The Impact Of Usage On Cultural Heritage Tourism Sustainability, JIANG CHUNYU
  10. (2023) Guanxi and Firm growth: The impact of Guanxi investment on firm growth in China, QIAN LIU
  11. (2022) Measuring the Efficiency of Light-Emitting Diode and High-Pressure Sodium Vapour Road Lighting for Penang Bridge Highway Using the Data Envelopment Analysis, NINA SAKINAH BINTI AHMAD ROFAIE
  12. (2021) Does Energy Efficiency Affect Corporate Financial Performance? Empirical Evidence from a Cross-Country Study, ABU SAAD MD MASNUN AL MAHI
  13. (2021) The influence of Big Data Analytics in a Business-to-Consumer E-Commerce Context on Online Purchase Behaviour., HOO GUAT SENG @ HOE GUAT SENG
  14. (2021) Factors Influencing The Survival Of Malaysian Smes During Covid-19 Pandemic, MOHAMAD NAZIRUL IMAN AKBAR
  15. (2020) Value Co-Creation in the Sharing Economy: A Case Study of Airbnb, DONG QIAN
  16. (2020) Consumer Adoption Barriers To Mobile Banking Services In Malaysia, BASHIR AHMAD BIN PEER MOHAMED
  17. (2020) The Influence Of Challenges Faced By Gig Workers Towards Their Oppurtunity In Gig Economy, NICOLE POOI SEE LEONG
  18. (2020) The Effect of Tiktok Marketing on Generation Z?s Buying Behaviour in Malaysia with Brand Awareness as The Mediator Variable, NUR AINA NAJIHAH BINTI HARIS
  19. (2020) Factors Affect The Graduate Employment Performance During COVID-19, YIPING YU
  20. (2020) Factors Influencing the Consumers? Sustainable Consumption Behaviors of Digital Insurance During the Covid-19 Post-Pandemic Era Among China for Consumers? Well-Being, XI ZHU
  21. (2020) Study on the influence of beauty short video content marketing on consumers, MA RUIHAN
  22. (2020) Can Artificial Intelligence Act as an Enabler? An Empirical Study on AI Capacity, Entrepreneur Orientation, Business Strategy, and SMEs Innovation Performance in Malaysia, JIAO WU
  23. (2020) The Impact of Covid-19 On Tourism Industry in Malaysia, XIANG CUI
  24. (2020) Impact of E-commerce on Alleviating The Socioeconomic & Environmental Impact Of The Coronavirus Crisis In Malaysia, AMIRUL AIZAT BIN AZAHARI
  25. (2020) Research On Relationship Marketing Strategy of PDD In an Internet Economy Condition, CHEN YUYING
  26. (2020) A Study On E-Banking Business from The Perspective of Customer Satisfaction, NI LIU
  27. (2020) Research On the Financial Risks and Control of Meituan's Acquisition of Mobike, XINYAO LI
  28. (2020) Factors Influencing the Consumers? Sustainable Consumption Behaviors of Digital Insurance During the Covid-19 Post-Pandemic Era Among China for Consumers? Well-Being, XI ZHU
  29. (2020) The Effect of Tiktok Marketing on Generation Z?s Buying Behaviour in Malaysia with Brand Awareness as The Mediator Variable, NUR AINA NAJIHAH BINTI HARIS
  30. (2020) Can Artificial Intelligence Act as an Enabler? An Empirical Study on AI Capacity, Entrepreneur Orientation, Business Strategy, and SMEs Innovation Performance in Malaysia, JIAO WU
  31. (2019) The Challenges of Industry Revolution 4.0 for Accelerating construction Business Strategy of Value Chain Towards Sustainability Economic Development Goals in Malaysia, LAM CHIA YEN
  32. (2019) Understanding user?s adoption of smart technology in Malaysia: An empirical assessment, LEE WAI HONG
  33. (2018) Trade in knowledge and technology transfer: Benefits on economic growth and human capital development in Malaysia public transport, AMI SOERRAYAH BINTI AMINZA
  34. (2018) Customer acceptance of E-Wallet payment system in Malaysia, HO SHUANG TIEN
  35. (2018) Behaviour intention to adapt e-wallet services in Malaysia, T.PARRIMALAN A/L THIRUCHELVAN
  36. (2017) Factor that influence to outsourcing decision among small medium entrepreneur?s (SME?s) in Malaysia., MOHAN A/L VELMURUGAYIAH
  37. (2017) -, SIN WAI YEN
  38. (2016) the effect of big five personality traits on financing planning among working adults., TAI BOON THIAM

TEACHING

Master
  1. (2022) AA037011 - Operations Research Methods
  2. (2022) CQC7049 - Statistical Analysis
  3. (2020) CQX7001 - Research Methodology
  4. (2019) CQX7001 - Research Methodology
  5. (2019) CQX7001 - Research Methodology
  6. (2018) CQX7001 - Research Methodology
  7. (2018) CQX7001 - Research Methodology
Bachelor
  1. (2022) CIX1003 - Business Statistics
  2. (2022) CIX1004 - Quantitative Analysis for Business
  3. (2021) CIX1003 - Business Statistics
  4. (2021) CIX1004 - Quantitative Analysis for Business
  5. (2020) CIX1003 - Business Statistics
  6. (2020) GIG1005 - Social Engagement
  7. (2019) CIX1003 - Business Statistics
  8. (2019) CIX1004 - Quantitative Analysis for Business
  9. (2018) CIX1004 - Quantitative Analysis for Business
  10. (2018) CIX1004 - Quantitative Analysis for Business
  11. (2017) CIX1004 - Quantitative Analysis for Business
  12. (2017) GIG1005 - Social Engagement
  13. (2016) CIX1004 - Quantitative Analysis for Business

SOCIAL RESPONSIBILITY ACTIVITIES

  • Data Analysis Workshop, (23 Dec 2020 - 23 Dec 2020)
  • Reviewer of The 5th International Conference On Quantitative Sciences and Its Applications (Icoqsia 2018), Universiti Utara Malaysia, (13 Aug 2018 - 13 Aug 2018)
  • Reviewer of The 5th International Conference On Quantitative Sciences and Its Applications (Icoqsia 2018), Universiti Utara Malaysia, (13 Aug 2018 - 13 Aug 2018)
  • Reviewer for The 3rd International Conference On Mathematics, Engineering and Industrial Applications 2018 (Icomeia 2018), (23 Jul 2018 - 23 Jul 2018)