I am an Associate Professor in the Department of Decision Science, Faculty of Business and Economics at Universiti Malaya, committed to excellence in teaching, research, and professional service. I hold a PhD and Master of Science in Statistics from Universiti Sains Malaysia and a Bachelor Degree in Mathematics and Science Education from Universiti Pendidikan Sultan Idris. My research interests encompass applied statistics, econometrics, digital transformation, technology adoption, sustainable tourism, and bibliometric analysis. I am a member of the Malaysian Mathematical Science Society (PERSAMA), International Association of Engineers (IAENG) and Association for Mathematical Research. I have published over 70 peer-reviewed papers,  mostly indexed in WoS/Scopus. I have been involved in 29 research grants, leading 10 projects across interdisciplinary domains. I serve as Academic Editor for 3 WoS Q1 and 1 Scopus journals. Beyond research, I actively contribute to curriculum development, accreditation exercises, university committees, and international collaborations, while mentoring postgraduate students and fostering interdisciplinary academic partnerships.