Dr. Mozard Mohtar (PhD, Aston University) is an academic and consultant with focused expertise in brand management for services and retailing, psychometrics, and multivariate analyses. Based at Universiti Malaya Graduate School of Business, he combines academic knowledge with practical industry experience to support clients and students in navigating complex market dynamics and building effective brand strategies. As an accredited HRD Corp Trainer, Dr. Mozard has collaborated with clients such as Infineon Technologies (Malaysia) Sdn. Bhd. and Panasonic Industrial Devices Malaysia Sdn. Bhd., providing tailored corporate training and consultation. His approach emphasizes data-driven insights, guiding businesses in refining brand positioning and improving customer engagement strategies. Dr. Mozard’s work is rooted in making complex analytics accessible, turning insights into strategies that drive immediate improvements. Beyond research and consultancy, he is dedicated to mentorship and professional development, regularly participating in both academic and industry conferences, while collaborating with partners on emerging challenges. Dr. Mozard values bridging academic perspectives with industry needs to foster sustainable, meaningful brand growth.

Sharmani Patricia Gabriel is Professor of English at the Faculty of Arts and Social Sciences, Universiti Malaya.  Her work is situated at the intersections of literary studies, postcolonial theory, and cultural studies, with a focus on cultural identity and issues of diaspora, difference, representation, and power. She is the recipient of various awards, including the Commonwealth Academic Staff Scholarship Award, which she took up at the University of Leeds, UK, and Fulbright Fellowships at the University of Northern Illinois and University of Michigan-Ann Arbor, USA. In addition to conducting research at the University of Michigan, she was also invited to develop and teach a course on Malaysian Literature in English. She has participated in international research projects and her articles have appeared in leading peer-reviewed journals such as Ethnic and Racial Studies, Mosaic: A Journal for the Interdisciplinary Study of Literature, Critical Asian Studies, Ethnicities, and Cultural Dynamics. She has also edited and co-edited several books, the most recent of which is Orientalism and Reverse Orientalism in Literature and Film: Beyond East and West (Routledge, 2021). She is Editor-in-Chief of SARE: Southeast Asian Review of English and serves on the editorial board of several journals and book series. Sharmani is regularly invited to present keynotes and plenaries, at events within and beyond Malaysia, and has delivered public lectures in many countries including Indonesia, Spain, India, Taiwan, Sri Lanka, Japan, Australia, and the USA. 

Azeana Zahari qualified as Bachelor of Science (2007) and Master of Science (2010) from the University Malaya, Malaysia. She went for a research attachment under SLAB/SLAI fellowship at The International Center for Chemical and Biological Sciences (H.E.J. Research Institute of Chemistry and Dr. Panjwani Center for Molecular Medicine and Drug Research), Karachi, Pakistan in 2015. She completed her doctoral degree in Natural Product and Medicinal Chemistry at the University of Malaya in 2016. Having obtained the qualifications, she was appointed as Senior Lecturer at Department of Chemistry, Faculty Science, University of Malaya. She is actively involved in teaching of the undergraduates, postgraduates and active member in her department, holding a number of administrative posts and task force members. She has published extensively in many acclaimed international journals such as Scientific Reports, Planta Medica, Heterocycles, Molecules, Phytochemistry Letters, Natural Product Communications and Asian Pacific Journal of Tropical Medicine.  Her areas of interest are extraction and isolation of natural product compounds, structural elucidation using 1D, 2D NMR, UV-vis, LCMS and IR. Recent advance natural product research that she interested in is Molecular networking as dereplication strategy. Subsequently, she undergo research training entitled dereplication of alkaloids from Ochreinauclea Maingayi by integration of molecular networking and LC-MS/MS fragmentation under the framework of the LIA  (Laboratoire International Associe) programme established under CNRS, ICSN and the University of Malaya at University Paris-Sud, University Paris-Saclay, France in 2018. She has been awarded with a number of research grants as a Principal Investigator and Co-Investigator.  She is member of Malaysian Natural Product Society as part of her contribution to Malaysia as whole.