Sameem Abdul Kareem is an academic at the Department of Artificial Intelligence, University of Malaya, Kuala Lumpur. She started her career as a Lecturer in the Insititute of Preparatory Studies, ITM (now known as UiTM) in 1986 after  graduating with a B. Sc.(Hons.) in  Mathematics from the University of Malaya, in the same year. Sameem obtained her M.Sc. in Computing from the University of Wales, Cardiff (now known as the University of Cardiff) in 1992. She subsequently embarked on a career in the University of Malaya from 1993 onwards. She obtained her PhD in 2002; her current research interests include Artificial Intelligence in Medicine, Machine Learning, Data Analytics/Mining, Image Processing and Biomedical Informatics. She was the Deputy Dean (Undergraduate) at the Faculty of Computer Science and Information Technology, University of Malaya,  from 2001 to 2008 and the Deputy Dean (Postgraduate) from 2014 to 2016. Sameem has successfully supervised a number of Master and PhD candidates and acted as Internal and External Examiners both in and outside Malaysia.

Dr. Ezlika M. Ghazali is an Associate Professor of Marketing at the Faculty of Business and Economics, University of Malaya, Kuala Lumpur, Malaysia. She holds an MBA from the Universiti Malaya and a Ph.D. in Marketing from Warwick University, United Kingdom. Dr. Ghazali’s career is marked by significant contributions to academia through teaching, research, and administration, as well as active engagement in social causes. Academic and Professional Background Dr. Ghazali’s academic journey is underpinned by rigorous training and extensive experience. She served as the Head of the Management Department at her faculty, demonstrating strong leadership and administrative capabilities. In addition, she is a member of several professional bodies, including the American Psychological Association (APA) and the Academy of Marketing, reflecting her commitment to ongoing professional development. Research Contributions With an output of over 130 scholarly publications, Dr. Ghazali’s research interests span consumer behaviour, sustainability, and cultural influences in marketing. Her work has been published in high-impact international journals such as the Journal of Retailing and Consumer Services, Electronic Markets, Internet Research, Industrial Management & Data Systems, Journal of Consumer Behaviour, Journal of Service Theory and Practice, International Journal of Hospitality Management, and the International Journal of Consumer Studies, among others. She has investigated diverse topics ranging from digital consumer engagement to pro-environmental consumption patterns in different cultural contexts. Several of Dr. Ghazali’s publications are highly cited in the field. For example, her study on consumers’ values in purchasing organic personal care products (published in the Journal of Retailing and Consumer Services) has been cited over 430 times, reflecting its significant impact. Another notable paper, exploring pro-environmental behaviours through the lens of Value-Belief-Norm theory (in Sustainability), has garnered over 250 citations, underscoring her influence in sustainability research. Additionally, her work on mobile commerce adoption in Malaysia (in the Asia Pacific Journal of Marketing and Logistics) has accumulated over 200 citations, highlighting her contributions to understanding technology adoption in emerging markets. Teaching and Mentorship She has over 25 years of teaching experience across undergraduate, master's, and doctoral levels. She began her academic teaching career with courses such as Retailing and Promotional Management, and was among the first in the faculty to develop and teach Electronic Marketing in the early 2000s. Since 2015, she has concentrated on postgraduate teaching, particularly within the MBA, Master of Management, and Master of Marketing programs. Her teaching portfolio includes Strategic Marketing, Consumer Behaviour, Marketing Research Methods (MRM), and Marketing Data Analysis (MDA), both of which she helped develop and currently teaches. At the doctoral level, Dr. Ezlika co-developed and teaches Theories and Practices in Marketing and Information System for the DBA program. She has supervised over 30 Master’s theses and several PhD candidates, and is known for her structured, student-centered approach to mentorship. Her average student evaluation score stands at 4.5/5. She has been invited to deliver research training workshops both locally and internationally, including sessions at Pharos University in Egypt and a few universities in Indonesia. Her teaching reflects a deep commitment to clarity, relevance, and long-term student development. Internationalisation and Global Impact A hallmark of Dr. Ghazali’s career is her extensive international collaboration and global engagement. She has co-authored journal articles and conference papers with scholars from more than ten countries – including the United Kingdom, Germany, Denmark, China, Pakistan, Saudi Arabia, Qatar, Indonesia, Oman, and Australia – reflecting a global research network. She has also co-edited academic volumes with international collaborators and contributed chapters through leading publishers such as Springer, Elsevier, and Emerald, showing the global reach of her scholarly work. Dr. Ghazali actively contributes to international conferences: notably, she was on the organizing committee for the IBA-UM International Marketing Conference 2016, and she presented her research at global forums such as the Academy for Global Business Advancement (AGBA) World Congress and the Association for Consumer Research (ACR Europe) conference. Her professional affiliations further highlight her global outlook, as she holds memberships in worldwide networks like the American Psychological Association (APA), the Association of Consumer Research (ACR), the Academy of Marketing (AMA), and ServCollab, and she serves on the editorial boards of international journals as well as on global research and grant review committees. Through internationally funded research projects, including a collaborative initiative on innovative insect-based protein sources and various sustainability-focused studies, Dr. Ghazali works with cross-border teams to address pressing marketing and consumer challenges around the world. Awards and Recognitions Dr. Ghazali’s work has been acknowledged through numerous awards, including Best Paper Awards, a “Top Viewed Article” award, and two Wiley “Top Cited Article” honors. As of 2025, her scholarly output has achieved an h-index of 25 and an i10-index of 38 on Google Scholar, along with an h-index of 18 on Scopus, reflecting the influence and reach of her research contributions. Social and Community Engagement Dr. Ghazali is deeply committed to social causes, particularly the well-being of children and young adults with Autism Spectrum Disorder (ASD). She has contributed to translating autism-related literature from Malay to English, enhancing accessibility to critical resources for families and practitioners. Her community engagement efforts demonstrate a dedication to leveraging her expertise for social good. Dr. Ezlika M. Ghazali’s impactful research, innovative teaching, and dedicated societal engagement exemplify her significant contributions to the field of marketing and academia. She continues to explore the intricate intersections between technology, culture, and sustainability in marketing, ensuring her ongoing influence and leadership in her field.

Umi Kalsum Zolkafli @ Zulkifly  holds the Bachelor of Quantity Surveying from Universiti Teknologi Mara. She attained her Master of Science in Construction Contract Management from Universiti Teknologi Malaysia in the year 2008.  She completed her Doctoral degree in Built Environment from Universiti Teknologi Mara in the year 2017 and is now persuading her research interest in construction contract management and professional practice in built environment areas.  She worked with the industry for 10 years prior joining Universiti Malaya, as a Quantity Surveyor and Management Representatives at ARR QS Consultancy. Ever since joining UM as a Lecturer in 10th October 2008, Umi Kalsum Zolkafli @ Zulkifly received the certificate of Excellent Service by UM in the year 2012.  She has produced 2 Master graduates and currently supervising 5 PhDs.  She currently holds 26 publications including books, ISI-ranked articles, Scopus-indexed articles, chapters in book, as well as, in refereed international and national journals. She also has presented papers in conferences locally and internationally.   In addition, she also won Gold, Silver and Bronze awards for her innovation through research and development in multiple national competitions. One of her innovations through community reserach project had also received Intellectual Properties Copyrights. In terms of research grant, Umi Kalsum Zolkafli  has received  in total of RM 2,462,813.66 as principal investigator and co-researcher. She is also a reviewer for multiple international journals and conference proceedings. She is also actively involved with Board of Quantity Surveyors of Malaysia (BQSM) and Royal Institution of Chartered Surveyors Malaysia (RISM) as organizing committee for several international conferences, seminars and workshop Umi Kalsum Zolkafli @ Zulkifly registered as Consultant Quantity Surveyors (CQS) under the Board of Surveyors Malaysia  and a Fellow of The Royal Institution of Surveyors Malaysia (FRISM). She has served as a main committee of Quantity Surveying Division, RISM for more than 5 years.  In addition, she has contributed her expertise in accreditation of Degree programme for public and private Universities under Board of Surveyors Malaysia. She also one of the assessor for the Diploma accreditation programe with Royal Instituitions of Surveyors Malaysia