2 / 2 Yusniza Kamarulzaman is a Professor of Marketing and the Dean of the Faculty of Business and Economics, and the Graduate School of Business, Universiti Malaya (UMGSB). Her current pursuits include serving as a Visiting Scholar at the University of Glasgow in the UK and a Visiting Professor at Universitas Indonesia, highlighting her vast knowledge and global recognition in marketing. With an illustrious career spanning over two decades, Professor Yusniza has held several leadership positions at the Universiti Malaya. She served as the Deputy Dean of Postgraduate from 2017 to 2022, the Head of the Marketing Department from 2015 to 2017, and the Director of the UM Centre of Innovation and Commercialisation from 2010 to 2014, among other posts. Having begun her career in 1996, Professor Yusniza has worked at various local and foreign higher education institutions, including serving as a Teaching Associate at Cardiff Business School, UK, from 2003 to 2006. She teaches a wide array of Marketing subjects, such as Marketing Management, Retailing, Branding, Product Development & Innovation, Digital Marketing, Global Marketing, and Marketing Research Methodology, to undergraduate and postgraduate students. Professor Yusniza has supervised and mentored over 50 master's degree graduates and produced a number of Ph.D. graduates. She has made significant contributions to the field of marketing through her numerous publications, books, book chapters, monographs, and course modules. Local higher education institutions have widely adopted her publications, including her books Principles of Marketing, Marketing Management, and Marketing for Hospitality and Tourism, which Oxford University Press published. Her primary research interests include digital marketing, tourism marketing, branding, and retailing. She is a fellow of the Chartered Institute of Marketing (CIM), UK, and a member of the American Marketing Association, the British Academy of Management (BAM), and the Academy of Marketing (AM). She serves on the scientific committees of various prestigious international conferences and contributes as a reviewer for numerous international and local textbooks, journals, and conference papers. Professor Yusniza's contributions to academia have not gone unnoticed, as she has received numerous awards and accolades locally and internationally. In 2017, she was awarded the Excellence Service Service Medal (Pingat Perkhidmatan Cemerlang) by the Ministry of Higher Education and the Excellence Service Award from the University of Malaya in 2016, 2017, and 2020. Western Michigan University also awarded her the Visiting Scholar Collaborative Contributions Award, U.S., in 2015 and the Education Leadership Award at the 4th Asia's Best B-School Awards in 2013. In addition, Professor Yusniza serves as an appointed panel member for the Ministry of Higher Education for Government Grants (FRGS, PRGS, HiCOE), an internal auditor for Malaysia Research Assessment (MyRA), and a member of Malaysia Top Business School Malaysia (MyTBS). She is also an external programme assessor/advisory board of several private and public institutions, including UKM, UiTM, Multimedia University, University Technology Petronas, Lim Kok Wing University, Taylors University, Sunway University, UOW Malaysia KDU, QUES International University, Segi University, Wawasan University, and others.  

Dr. Julian Wong Joon Ip is a psychiatrist and medical lecturer with the Department of Psychological Medicine, Faculty of Medicine, Universiti Malaya. He graduated with Honours in Bachelor of Medicine and Bachelor of Surgery (MBBS) (Hons) from Monash University and later obtained his Master of Psychological Medicine (MPM) from Universiti Malaya. Dr. Wong is actively engaged in undergraduate and postgraduate education, clinical practice, and academic research. He serves as a practicing psychiatrist at Universiti Malaya Medical Centre (UMMC), providing comprehensive inpatient and outpatient care. His clinical interests include psychiatric comorbidities, with a particular emphasis on consultation-liaison psychiatry, community-based mental health services, and psychotherapy. He is currently part of both the consultation-liaison psychiatry team and the Community Mental Health Services (CMHS) at UMMC. Dr. Wong is a certified Cognitive Behavioural Therapy for Insomnia (CBT-I) clinician, having completed a training program by Dr. Gregg Jacobs (University of Massachusetts Medical School). He has also completed Pre-Core Training in Intensive Short-Term Dynamic Psychotherapy (ISTDP) under Dr. Samuel Cheng at Changi General Hospital and will soon begin a 3-year Core Training program in ISTDP as a subspecialty focus. Dr. Wong actively promotes mental health literacy and wellness in the community. He frequently speaks at public forums, conferences, and symposia (locally, regionally, and internationally) to discuss latest evidence based clinical practices, promote mental wellness and improve mental health literacy in the community.

Dr. Norhayati is an Associate Professor at the Faculty of Built Environment, Universiti Malaya in Malaysia. Holding a PhD from the University of Reading, UK, awarded in 2011 under the Indoor Environment and Energy Research Group, she has cultivated a strong academic and research background. In addition to her academic pursuits, Dr. Norhayati holds the position of Registered Building Surveyor and is a member of the Royal Institution of Chartered Surveyors Malaysia (MRISM), bringing a practical and professional dimension to her research. Her leadership journey in academia encompasses her role as the Deputy Dean (Development) for the Faculty of Built Environment presently and prior roles as the Head of the Department of Building Surveying and the Head of the Research Unit for Building Science & Performance at the Faculty of Built Environment, University of Malaya, from 2014 to 2018. Currently, she holds the position of Deputy Dean (Development) for the faculty. Her research contributions extend beyond academia, with active participation in SIRIM International Organization for Standardization (ISO) as a Technical Committee of ISO/TC 146/SC2 for “IAQ and Workplace Atmospheres”. Dr. Norhayati has been actively involved in cutting-edge research in the fields of Indoor Environmental Quality and Zero Energy Buildings securing both national and international grants to support her research endeavors. Her work encompasses innovative approaches to enhancing indoor air quality, ventilation systems, and optimizing building energy and thermal performance. Her exceptional research efforts have earned her several awards, including the University of Malaya Excellence Service Award, Gold Awards at diverse International Research Innovation Competitions and the prestigious Hitachi Research Fellowship Award from The Hitachi Scholarship Foundation Japan. Demonstrating a notable research impact, she has published over 60 research articles with more than 1000 citations.