Noor Hanan Mohd Jafar is a Senior Lecturer from Department of Media and Communication Studies, Faculty of Arts and Social Sciences with academic specialization in visual communication, brand management, and media research. She holds a Bachelor of Graphic Design and a Master of Visual Communication and New Media from the Universiti Teknologi MARA, and a PhD from the University of Malaya. Noor Hanan Mohd Jafar also gained industry-oriented research experience through her role as a Research Associate at Aufa Intelligence Sdn. Bhd., a research and strategic consultancy firm specializing in data-driven insights, public perception studies, reputation analysis, and policy-related impact assessment. Her work involved developing research instruments, conducting data collection and analysis, and translating empirical findings into strategic insights that could support decision-making among corporate and government stakeholders. Her research interests include corporate reputation measurement, media consumption behaviour, visual communication strategy, and Muslim-friendly tourism communication. She has been involved in several research projects examining stakeholder perception, cross-platform media behaviour, and communication strategies that influence public engagement and reputation.

Dr. Lee Wan Ling was a practicing clinical nurse in coronary ward from 1992 till she joined the college of nursing UMMC as educator in 2000, and became a lecturer at the Department of Nursing Science UM in 2011. She has more than two decades of experience in teaching and supervising nursing students in clinical areas. After obtaining her PhD in 2018, she is actively involved in research activities with keen interest in mobile-Health, technology in education, coronary nursing, aged care especially in long term facilities, cross-cultural adaptation and validation of questionnaire, health literacy, nursing education, critical care and non-communicable diseases. She started an mHealth project developing an electronic activity tracking system (EATs) prototype (Grant No: RF009C-2018) and has continually managed it with a team of UM collaborators and international partners in collective effort to build a hybrid cardiac rehabilitation.

Dr. Zarina Zakaria is an Associate Professor at the Department of Accounting, Faculty of Business & Economics, University of Malaya. She received her PhD of Business & Management from the Nottingham University Business School, United Kingdom, in 2011. She obtained her Masters of Business Administration (Accountancy) from the University of Malaya, and her Bachelor in Accountancy from Cardiff Business School, United Kingdom.  She is currently the Audit & Risk Management Committee of Pelaburan Mara Berhad and the Chairperson for the Board of Trustee of the Malaysian Accountancy Research and Education Foundation (MAREF) as well as a member of the Interpretations Committee for the Malaysian Accounting Standards Board (MASB). She is also a member of MICPA Education & Technical Committee since 2017. She is an associate member of MICPA, MIA and ACCA and during her tenure as the MIA Council, she sat in various Committees including MIA Disciplinary Committee, MIA Examination Committee and the MIA Audit & Risk Management Committee. She has published numerous articles and book chapters in her area of expertise including in the Accounting Forum and Management Decision. Her research interests include sustainability, accountability, and governance. Zarina has also acted as a reviewer for several journals, including Management Decision, Journal of Accounting in Emerging Economies, and a variety of international conferences