Jiankun Gong publishes on application of media effects theories in the digital context, emerging communication technologies, and computational social science.  He is  also focusing on health communication and how (social) media helps to communicate health and science.  Also, he has interests in migration and student mobility studies. His works have been published at Digital Journalism, Social Media + Society, Journalism among others. He serves as associate editor, peer reviewer at various journals, conferences (ICA, NCA etc.).