Curriculum Vitae

DR. GONG JIANKUN

Senior Lecturer
  • Department of Media and Communication Studies
    Faculty of Arts and Social Sciences
  • jk_gong

BIOGRAPHY

Jiankun Gong publishes on application of media effects theories in the digital context, emerging communication technologies, and computational social science.  He is  also focusing on health communication and how (social) media helps to communicate health and science.  Also, he has interests in migration and student mobility studies. His works have been published at Digital Journalism, Social Media + Society, Journalism among others. He serves as associate editor, peer reviewer at various journals, conferences (ICA, NCA etc.). 

AREAS OF EXPERTISE

  • MIGRATION, STUDENT MOBILITY
  • HEALTH INFORMATION MANAGEMENT
  • HEALTH COMMUNICATION
  • ADVERTISING
    Consumer Behavior
  • JOURNALISM
    Digital Journalism
  • INTERNATIONAL COMMUNICATIONS

ACADEMIC QUALIFICATION

  • Doctoral Degree (PhD), (JOURNALISM AND INFORMATION (JOURNALISM AND REPORTING))
    Universiti Malaya (UM)

MEMBERSHIPS

  • PLOS ONE, EDITORIAL BOARD
    Since 2024 (International)
  • FRONTIERS IN COMMUNICATION, EDITORIAL BOARD
    Since 2024 (International)
  • BMC PUBLIC HEALTH, EDITORIAL BOARD
    Since 2024 (International)
  • YOUNG CONSUMERS, ASSOCIATE EDITOR
    Since 2024 (International)
  • ASIAN JOURNAL OF BUSINESS RESEARCH, ASSOCIATE EDITOR
    Since 2023 (National)

AWARD AND STEWARDSHIP

  • Emerald Literati Award
    Emerald Publishing, 2024 (International)

PUBLICATIONS

Article in Journal
WoS
  1. Aksar, Iffat Ali; Firdaus, Amira; Gong, Jiankun; Anwar Pasha, Saadia (2024). Examining the impacts of social media on the psychological well-being in a patriarchal culture: a study of women in Pakistan, ONLINE INFORMATION REVIEW. . doi:10.1108/OIR-01-2022-0057
  2. Baloch, Haroon ur Rasheed; Firdaus, Amira; Aksar, Iffat Ali; Yusop, Farrah Dina; Gong, Jiankun; Sharif, Humaira (2024). Pakistani Women Journalists: Occupational Hazards in Their Intersectionalities of Gender, Culture and Profession, JOURNALISM PRACTICE. . doi:10.1080/17512786.2024.2308538
  3. Firdaus, Amira; Aksar, Iffat Ali; Gong, Jiankun (2024). Small world sampling: Qualitative sample reliability and validity for efficient and effective recruitment of journalists as research participants, JOURNALISM. . doi:10.1177/14648849221124997
  4. Gong, Jiankun; Firdaus, Amira (2024). Is the Pandemic a Boon or a Bane? News Media Coverage of COVID-19 in China Daily, JOURNALISM PRACTICE. . doi:10.1080/17512786.2022.2043766
  5. Gong, Jiankun; Firdaus, Amira; Yu, Yating; Aksar, Iffat Ali (2024). English-language news representations of the Fukushima nuclear-treated-water discharge at the initial phase in Japan and neighbouring countries, JOURNAL OF RISK RESEARCH. . doi:10.1080/13669877.2024.2387357
  6. He, Liu; Firdaus, Amira; Gong, Jiankun; Dharejo, Nasrullah; Aksar, Iffat Ali (2024). How the social media impact women's psychological well-being in the patriarchal structure? The moderating effect of social capital, BMC PUBLIC HEALTH. 24(1). doi:10.1186/s12889-024-18013-y
  7. Ji, Dan; Gong, Jiankun; Guo, Zheng (2024). Vision Communication and Firm Quality Performance: The Mediating Role of Employee Involvement and the Moderating Effect of Leader Support, BEHAVIORAL SCIENCES. 14(10). doi:10.3390/bs14100902
  8. Ji, Dan; Liu, Boquan; Xu, Jinghong; Gong, Jiankun (2024). Why Do We Listen to Audiobooks? The Role of Narrator Performance, BGM, Telepresence, and Emotional Connectedness, SAGE OPEN. 14(2). doi:10.1177/21582440241257357
  9. Lai, Huihuang; Idris, Hanizah; Gong, Jiankun (2024). Janus-Faced Portrayal: News Representation of Migrant Workers in Malaysian Newspapers Amid COVID-19, INTERNATIONAL JOURNAL OF COMMUNICATION. 18, 299-319
  10. Gong, Jiankun; Firdaus, Amira; Aksar, Iffat Ali; Alivi, Mumtaz Aini; Xu, Jinghong (2023). Intertextuality and ideology: Social actor's representation in handling of COVID-19 from China daily, JOURNALISM. . doi:10.1177/14648849231157243
  11. Gong, Jiankun; Said, Fareyha; Ting, Hiram; Firdaus, Amira; Aksar, Iffat Ali; Xu, Jinghong (2023). Do Privacy Stress and Brand Trust still Matter? Implications on Continuous Online Purchasing Intention in China, CURRENT PSYCHOLOGY. . doi:10.1007/s12144-022-02857-x
  12. Wei, Lihong; Gong, Jiankun; Xu, Jing; Abidin, Nor Eeza Zainal; Apuke, Oberiri Destiny (2023). Do social media literacy skills help in combating fake news spread? Modelling the moderating role of social media literacy skills in the relationship between rational choice factors and fake news sharing behaviour, TELEMATICS AND INFORMATICS. 76. doi:10.1016/j.tele.2022.101910
  13. Wu, Ying Qi; Gong, Jiankun (2023). Mobile social media as a vehicle of health communication: a multimodal discourse analysis of WeChat official account posts during the COVID-19 crisis, HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS. 10(1). doi:10.1057/s41599-023-02259-9
  14. Zhang, Rukun; Gong, Jiankun; Ma, Siyuan; Firdaus, Amira; Xu, Jinghong (2023). Automatic Coding Mechanisms for Open-Ended Questions in Journalism Surveys: An Application Guide, DIGITAL JOURNALISM. . doi:10.1080/21670811.2022.2037006
  15. Gong, Jiankun; Firdaus, Amira; Said, Fareyha; Aksar, Iffat Ali; Danaee, Mahmoud; Xu, Jinghong (2022). Pathways Linking Media Use to Wellbeing during the COVID-19 Pandemic: A Mediated Moderation Study, SOCIAL MEDIA + SOCIETY. 8(1). doi:10.1177/20563051221087390
  16. Ng, Kwan Hoong; Yoong, David; Gong, Jiankun (2022). Overcoming the Fukushima Wastewater Crisis: What the Japanese Authorities Could Do to Address Opposing Views, HEALTH PHYSICS. 122(6), 696-704. doi:10.1097/HP.0000000000001548
  17. Zhang, Rukun; Gong, Jiankun; Hou, Weipeng; Firdaus, Amira; Xu, Jinghong (2022). Is Open Communication Scholarship a Promise or Peril? Preliminary Interviews with Qualitative Communication Scholars, INTERNATIONAL JOURNAL OF COMMUNICATION. 16, 5318-5337
  18. Zhu, Xingping; Li, Xiaoyu; Gong, Jiankun; Xu, Jinghong (2022). Technology empowerment: A path to poverty alleviation for Chinese women from the perspective of development communication, TELECOMMUNICATIONS POLICY. 46(6). doi:10.1016/j.telpol.2022.102328
ESCI
  1. Phang, Ing Grace; Lee, Pei Lun Joan; Gong, Jiankun; Ting, Hiram (2023). Purchase Intention of Made-in-China Medical Devices among Malaysians: Does COO Effect Work?, ELECTRONIC JOURNAL OF APPLIED STATISTICAL ANALYSIS. 16(1), 80-96. doi:10.1285/i20705948v16n1p80
Scopus
  1. Ji D., Gong J., Guo Z. (2024). Vision Communication and Firm Quality Performance: The Mediating Role of Employee Involvement and the Moderating Effect of Leader Support, Behavioral Sciences. 14(10). doi:10.3390/bs14100902
  2. Ji D., Liu B., Xu J., Gong J. (2024). Why Do We Listen to Audiobooks? The Role of Narrator Performance, BGM, Telepresence, and Emotional Connectedness, SAGE Open. 14(2). doi:10.1177/21582440241257357
  3. Lai H., Idris H., Gong J. (2024). Janus-Faced Portrayal: News Representation of Migrant Workers in Malaysian Newspapers Amid COVID-19, International Journal of Communication. 18, 299-319
  4. Ting H., Gong J., Cheah J.H., Chan K. (2024). Editorial: The infodemic, young consumers and responsible stakeholdership, Young Consumers. . doi:10.1108/YC-04-2024-2059
  5. Firdaus A., Aksar I., Gong J., Dharejo N. (2023). The New Father : Male Allies in Digital Feminism and the Reshaping of Patriarchal Behavior, Masculinities and Social Change. 12(3), 254-272. doi:10.17583/mcs.12006
  6. Li J., Adnan H.M., Gong J. (2023). Exploring Cultural Meaning Construction in Social Media: An Analysis of Liziqi's YouTube Channel, Journal of Intercultural Communication. 23(4), 01-12. doi:10.36923/jicc.v23i4.237
  7. Wei L., Gong J., Xu J., Eeza Zainal Abidin N., Destiny Apuke O. (2023). Do social media literacy skills help in combating fake news spread? Modelling the moderating role of social media literacy skills in the relationship between rational choice factors and fake news sharing behaviour, Telematics and Informatics. 76. doi:10.1016/j.tele.2022.101910
  8. Aksar I., Jiang X., Gong J. (2022). Cinematography for female objectification: Analysis of item songs of Pakistani movies, Frontiers in Communication. 7. doi:10.3389/fcomm.2022.966748
  9. Gong J., Xu Z., Wang S.X., Gu M., Ong P., Li Y. (2022). Established and Nascent Entrepreneurs: Comparing the Mental Health, Self-Care Behaviours and Wellbeing in Singapore, Frontiers in Sociology. 7. doi:10.3389/fsoc.2022.843101
  10. Ng K.H., Yoong D., Gong J. (2022). Overcoming the Fukushima Wastewater Crisis: What the Japanese Authorities Could Do to Address Opposing Views, Health physics. 122(6), 696-704. doi:10.1097/HP.0000000000001548
  11. Ting H., Tham A., Gong J. (2022). Responsible Business A Timely Introspection and Future Prospects, Asian Journal of Business Research. 12(2), 1-7. doi:10.14707/ajbr.220124

ACADEMIC/PROF. SERVICES

Evaluation
  1. (2024) External Examiner of City University Malaysia, National, (External Examiner)
  2. (2024) Critical Discourse Analysis of The Malaysia’S National Image in People’S Daily (2014-2023, University, (Internal Examiner)
  3. (2024) From Body Anxiety to Appreciation: The Influence of Social Media On Body Image Among Chinese Young Women, University, (Internal Examiner)
  4. (2024) Impact of Social Media Advertising On Beijing China Consumer’S Purchase Behaviour On High-End Brand, University, (Reviewer)
  5. (2024) Principles of Mode Selection and Allocation in The Reception of Multimodal Translation and Communication of Chinese Museum’S Cultural Relics in The Era of Intelligent Media, University, (Reviewer)
  6. (2024) Social Media and Health Information Seeking: a Comparative Study On The Use and Perception Among University Students in China and Malaysia, University, (Internal Examiner)
  7. (2024) Trends of Fear and Anger On Youtube During The Initial Stage of The Covid-19 Outbreak in South Korea, International, (Reviewer)
  8. (2024) Phd Thesis Evaluation, National, (External Examiner)
Contribution to external organisation
  1. (2024) Adjunct Professor, International, (Adjunct/Visiting Professors)

SUPERVISION

Postgraduate Student
  1. (2024) THE ROLE OF PUBLIC RELATIONS IN THE KINGDOM OF SAUDI ARABIA IN TOURISM, ALHARBI, TARIQ KHALID S
Under Graduate Students
  1. (2024) AIM3004 Project paper II

TEACHING

Master
  1. (2024) AQA7003 - Advanced Media and Communication Theories
Bachelor
  1. (2024) AIM3010 - Citizen Journalism
  2. (2024) AIX1001 - Introduction to Social Sciences and Humanities