Dr. Ezlika M. Ghazali is an Associate Professor of Marketing at the Faculty of Business and Economics, University of Malaya, Kuala Lumpur, Malaysia. She holds an MBA from the Universiti Malaya and a Ph.D. in Marketing from Warwick University, United Kingdom. Dr. Ghazali’s career is marked by significant contributions to academia through teaching, research, and administration, as well as active engagement in social causes. Academic and Professional Background Dr. Ghazali’s academic journey is underpinned by rigorous training and extensive experience. She served as the Head of the Management Department at her faculty, demonstrating strong leadership and administrative capabilities. In addition, she is a member of several professional bodies, including the American Psychological Association (APA) and the Academy of Marketing, reflecting her commitment to ongoing professional development. Research Contributions With an output of over 130 scholarly publications, Dr. Ghazali’s research interests span consumer behaviour, sustainability, and cultural influences in marketing. Her work has been published in high-impact international journals such as the Journal of Retailing and Consumer Services, Electronic Markets, Internet Research, Industrial Management & Data Systems, Journal of Consumer Behaviour, Journal of Service Theory and Practice, International Journal of Hospitality Management, and the International Journal of Consumer Studies, among others. She has investigated diverse topics ranging from digital consumer engagement to pro-environmental consumption patterns in different cultural contexts. Several of Dr. Ghazali’s publications are highly cited in the field. For example, her study on consumers’ values in purchasing organic personal care products (published in the Journal of Retailing and Consumer Services) has been cited over 500 times, reflecting its significant impact. Another notable paper, exploring pro-environmental behaviours through the lens of Value-Belief-Norm theory (in Sustainability), has garnered over 250 citations, underscoring her influence in sustainability research. Additionally, her work on mobile commerce adoption in Malaysia (in the Asia Pacific Journal of Marketing and Logistics) has accumulated over 200 citations, highlighting her contributions to understanding technology adoption in emerging markets. Teaching and Mentorship She has over 25 years of teaching experience across undergraduate, master's, and doctoral levels. She began her academic teaching career with courses such as Retailing and Promotional Management, and was among the first in the faculty to develop and teach Electronic Marketing in the early 2000s. Since 2015, she has concentrated on postgraduate teaching, particularly within the MBA, Master of Management, and Master of Marketing programs. Her teaching portfolio includes Strategic Marketing, Consumer Behaviour, Marketing Research Methods (MRM), and Marketing Data Analysis (MDA), both of which she helped develop and currently teaches. At the doctoral level, Dr. Ezlika co-developed and teaches Theories and Practices in Marketing and Information System for the DBA program. She has supervised over 40 Master’s theses and several PhD candidates, and is known for her structured, student-centered approach to mentorship. Her average student evaluation score stands at 4.5/5. She has been invited to deliver research training workshops both locally and internationally, including sessions at Pharos University in Egypt and a few universities in Indonesia. Her teaching reflects a deep commitment to clarity, relevance, and long-term student development. Internationalisation and Global Impact A hallmark of Dr. Ghazali’s career is her extensive international collaboration and global engagement. She has co-authored journal articles and conference papers with scholars from more than ten countries – including the United Kingdom, Germany, Denmark, China, Pakistan, Saudi Arabia, Qatar, Indonesia, Oman, and Australia – reflecting a global research network. She has also co-edited academic volumes with international collaborators and contributed chapters through leading publishers such as Springer, Elsevier, and Emerald, showing the global reach of her scholarly work. Dr. Ghazali actively contributes to international conferences: notably, she was on the organizing committee for the IBA-UM International Marketing Conference 2016, and she presented her research at global forums such as the Academy for Global Business Advancement (AGBA) World Congress and the Association for Consumer Research (ACR Europe) conference. Her professional affiliations further highlight her global outlook, as she holds memberships in worldwide networks like the American Psychological Association (APA), the Association of Consumer Research (ACR), the Academy of Marketing (AMA), and ServCollab, and she serves on the editorial boards of international journals as well as on global research and grant review committees. Through internationally funded research projects, including a collaborative initiative on innovative insect-based protein sources and various sustainability-focused studies, Dr. Ghazali works with cross-border teams to address pressing marketing and consumer challenges around the world. Awards and Recognitions Dr. Ghazali’s work has been acknowledged through numerous awards, including Best Paper Awards, a “Top Viewed Article” award, and two Wiley “Top Cited Article” honors. As of 2025, her scholarly output has achieved an h-index of 28 and an i10-index of 43 on Google Scholar, along with an h-index of 20 on Scopus, reflecting the influence and reach of her research contributions. Social and Community Engagement Dr. Ghazali is deeply committed to social causes, particularly the well-being of children and young adults with Autism Spectrum Disorder (ASD). She has contributed to translating autism-related literature from Malay to English, enhancing accessibility to critical resources for families and practitioners. Her community engagement efforts demonstrate a dedication to leveraging her expertise for social good. Dr. Ezlika M. Ghazali’s impactful research, innovative teaching, and dedicated societal engagement exemplify her significant contributions to the field of marketing and academia. She continues to explore the intricate intersections between technology, culture, and sustainability in marketing, ensuring her ongoing influence and leadership in her field.
show more »Siti Zubaidah Ismail's field of expertise is Islamic criminal law and criminal justice. She graduated with Bachelor of Shariah from University of Malaya, Master of Comparative Laws from IIUM, LL.M from Birmingham University and PhD (Malaya). Her main research interest is on the Islamic law and criminal justice in contemporary Muslim countries, particularly in Southeast Asia. She also focuses on the application of Islamic criminal law In the society and the development of Islamic criminal law implementation in Malaysia, Indonesia and Brunei. Her current research is on the intersection between islamic punishment and human rights and the potential of diyat as an alternative to death penalty and also its applicability as a quantum of insurance for road traffic accident in Malaysia. She is also active in research relating to the interaction of Islamic law in society relating to new-Muslim reverts, inter-religious marriage and freedom of religion. She was Visiting Fellow at Asian Law Institute, National University of Singapore in 2010, Visiting Scholar at Faculty of Law Universitas Indonesia in 2016, Visiting Lecturer at UNISSA, Brunei, Visiting Fellow at IAIS in 2022 and Visiting Scholar at Law Faculty, Yildirim Beyazit University, Ankara Turkey in 2025. She was one of the recipients for AUA Scholars Award 2019 and Universitas Indonesia's UI-Resolv Visiting Scholar Awards 2016. From 2023-2024 she was Honorary Fellow at IKIM. She was also appointed as Visiting Professor at Universitas Brawijaya Law School in Malang, Indonesia under 3-in-1 program in 2025. She has supervised 20 Phd and 40 masters students. She was Head of the Shariah and Law Department from 2011 until January 2016, Deputy Dean for Humanities and Ethics Research Cluster of UM in 2018 and Deputy Director for Research and Development from 2019-2021. She contributes her expertise in Islamic law as member of Majlis Agama Islam dan Adat Melayu Perak (2024-2027), Law Committee Member for Majlis Agama Islam Kelantan (MAIK) and advised on the amendments of shariah laws including Islamic Family Law Enactment 2002 and Shariah Criminal Offences Enactment 2019. Her contribution in the society is also significant in the area of human rights activism and advocacy. She is Senior Research Fellow with Centre for Human Rights Research and Advocacy (CENTHRA) since 2017 and Senior Fellow for Malaysian Alliance of Civil Society Organisations in the UPR Process (MACSA), assisting in preparing the civil society report for UPR Process in Geneva, Switzerland every five years. She has more than 170 articles published and the author of four books. Her book Undang-Undang Kesalahan Jenayah Syariah di Malaysia won Anugerah Cemerlang Universiti Malaya 2018 and Hadiah Karya Ilmiah 2019 from Dewan Bahasa Pustaka. She also received "Anugerah Penulisan Artikel Terbaik dalam Jurnal Hukum 2019" by Jabatan Kehakiman Syariah Malaysia.
show more »DR. AHMAD ZAHIRUDDIN MOHD ZABIDI is a Senior Lecturer in the Malay Studies Programme, Academy of Malay Studies, University of Malaya, Kuala Lumpur, Malaysia. Before starting service at APM UM, he first served as a lecturer at IIUM Pagoh branch, Johor, and worked as a part-time e-tutor for core subjects such as Tamadun Islam Tamadun Asia (TITAS), Falsafah dan Isu Semasa (FIS) at Open University Malaysia since January 2022. He received his Bachelor of Hons. Public Management from Universiti Utara Malaysia, Sintok, Kedah in 2012, MA of Art Malay Studies from Academy of Malay Studies, University of Malaya, Kuala Lumpur in 2020, and Ph.D. of Islamic Civilization from Institut Islam Hadhari, Universiti Kebangsaan Malaysia, Bangi, Selangor in 2023 with a thesis entitled, "Pendekatan Dakwah Melalui Penulisan Kisah Nabi dan Rasul Menurut Teks Suntingan Hamdan Hassan Berjudul Surat al-Anbiya' (1990)" (Approach of Da'wah Through Writing The Stories of Prophets and Messengers According to Hamdan Hassan's Editing Text Title Surat al-Anbiya' (1990)). His expertise is Malay Socio-Religous Thought, Malay-Islamic Civilization, and the Methodology of Da'wah Writing. Among his academic books are Pemikiran Satira dalam Penulisan Dakwah (Satire Thought in Da'wah Writing) (Kota Bharu: University Malaysia Kelantan Press, 2022), Pengantar Falsafah & Isu Semasa (Introduction to The Philosophy and Current Issues) (Tanjung Malim: Universiti Pendidikan Sultan Idris Press, 2022) and a chapter in an edited book entitled Ketokohan dan Sumbangan Pemikir Islam Alam Melayu (Prominence and Contribution of Malay Islamic Thinkers) (Kuala Lumpur: University Malaya Press, 2022). His articles have also been published in several journals such as journal Al-Hikmah, BITARA International Journal of Civilizational Studies and Human Sciences, Jurnal Melayu Sedunia, UFUQ International Journal of Arts and Social Science Research, and Al-Irsyad: Journal of Islamic and Contemporary Issues. Before assuming the role of a lecturer and academician at the University of Malaya, he had over 15 years of extensive involvement in the publishing industry. During this period, he served as a managing editor and acquisition editor at PTS Publishing House, Institut Terjemahan Buku Malaysia (ITBM), Karangkraf Media Group, and IIUM Press. Additionally, he remained actively engaged in writing and publishing creative and semi-academic works through various popular and private publications, including print and online mass media. As a managing and acquisition editor and writer, he managed the publication of over 100 books across various genres, including academic works, authored more than 30 books spanning diverse genres, and contributed hundreds of articles and essays to newspapers, magazines, and online portals. In addition, he was actively invited as a speaker for book writing workshops. He delivered lectures in universities, mosques, and government/private office premises related to his field of studies, which focuses on socio-religious thought in Malay society, the Malay world, and Malay history.
show more »RECENT PUBLICATION
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Islam, Ameena; Md Syed, Md Azalanshah (2026). Journalistic Professionalism in a Time of Paradoxes: ntv Online and "alternative Voice" in Bangladesh. Journalism Practice
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Adams, Donnie; Sothinathan, Jayanti S.; Radzi, Norfariza Mohd (2026). Science Mapping The Evolution of Middle Leadership Research, 2002-2023. Educational Management Administration & Leadership
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Ooi, Ai-Yee; Lim, Kian-Ping (2026). Multiple Blockholders and Governance Through Voice: Evidence from Blockholder Board Representation. Applied Economics Letters
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Daghigh, Ali Jalalian; Guo, Lisha (2026). A Socio-cognitive Account of Ideological Manipulation in Chinese Translation of Political Opinion Articles. Journalism Practice
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Azahari, Ahmad Fikri Azfar Ahmad; Naim, Wan Naimah Wan Ab; Sari, Nor Ashikin Md; Lim, Einly; Mokhtarudin, Mohd Jamil Mohamed (2026). Advancement in Computational Simulation and Validation of Congenital Heart Disease: a Review. Computer Methods in Biomechanics and Biomedical Engineering
TOTAL PUBLICATIONS AS OF DATE 337
LATEST AWARDED GRANT
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The Impact of Two Subtitling Workflows On Translators? Decision-making and The Product in Translating Culture-specific Items
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The Effect of Digital Peer Oral Dialogues On Chinese Efl Learners' Speaking Fluency, Srl, and Wtc
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Family Language Policy Among Transnational Multilingual Families in China and Vietnam Borderlands in The Digital Age
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Exploring The Lived Experience of Disabled Persons in Sarawak During The Covid-19 Pandemic: a Case Study of Kuching
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The Mediating Role of The L2 Motivational Self System Between Language Attitudes and Willingness to Communicate Among Malay Undergraduates Learning Mandarin
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Translation Errors in German-chinese Neural Machine Translation
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3d Printed Microneedle for Vaccine Delivery
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Pengukuhan Literasi Muamalat Asnafpreneur Ke Arah Keberkatan Rezeki
