Dr. Umar Hakim Mohd Hasri is a Senior Lecturer in Media and Communication Studies at Universiti Malaya. He holds a Bachelor of Science in Media Arts and Technology from Rochester Institute of Technology, New York, USA, and earned both his Master's and PhD in Media and Communication Studies through research at Universiti Malaya, completing his doctoral degree with the notable Graduate-On-Time (GOT) award in 2024. Dr. Umar’s research focuses on transmedia storytelling, with a particular interest in the Malaysian animation industry. His recent work explores how the BoBoiBoy and Ejen Ali franchise utilizes cross-platform storytelling to create immersive and complex narrative universes. He has published in high-impact journals indexed by both WoS and Scopus, including Media International Australia, Atlantic Journal of Communication, Communication and Research Practice, and Malaysian Journal of Communication (Jurnal Komunikasi). He has extensive teaching experience, leading courses in Multimedia Production, Screenwriting, Media and Society, Research Methodology, and Introduction to Social Sciences at both undergraduate and postgraduate levels. His teaching philosophy emphasizes creative exploration and critical engagement, inspiring students to produce innovative media projects. In addition to his academic roles, Dr. Umar previously worked at Universiti Malaya Press for nearly four years, serving as a Project Officer. He played a key role in several digital transformation projects, including implementing database asset management systems to handle and secure large media assets, leading digital book conversion and management initiatives, and digitalizing management processes and filings. His expertise extends to event management, media representation, and strategic communication. Dr. Umar’s current research interests center on uncovering effective strategies in communication through immersive technology, transmedia storytelling, and digital transformation. His work focuses on how these approaches can drive economic advantages in local markets and create pathways for expansion into international trade. While grounded in media and communication studies, his research aims to bridge innovative storytelling techniques with strategic digital practices, empowering media organizations to enhance their global competitiveness.
show more »Noran N Hairi is the Deputy Dean for Research at the Faculty of Medicine, Universiti Malaya, and Professor of Epidemiology and Public Health. Medically trained at Universiti Malaya (UM), she served in Malaysia’s Ministry of Health before earning both an MPH and an MPH (Epidemiology) with distinction from UM, and a PhD from the University of Sydney, Australia. Noran is best known for her work on the epidemiology of ageing, with a particular focus on sarcopenia, and frailty. She has made significant contributions to research on elder abuse, neglect, and financial mistreatment among older adults. She led the Prevent Elder Abuse and Neglect Initiative (PEACE), which adopted a holistic, interdisciplinary approach to address late-life abuse through professional training, public awareness campaigns, and policy advocacy. PEACE provided a platform for legislators and policymakers, leading to calls for better elder protection framework. The PEACE 1.0 study identified financial exploitation as the most common form of elder abuse, prompting the PEACE 2.0 project, a collaborative effort with Agensi Kaunseling dan Pengurusan Kredit (AKPK) under Bank Negara Malaysia. Currently, the PEACE 3.0 team is working with the World Health Organization (WHO) to evaluate elder abuse assessment tools. She has published extensively, supervised over 80 postgraduate students, and held key leadership roles including Dean (Health and Wellbeing Research Cluster), Chair (Research Cluster), and Head of Research Centres such as the Julius Centre University Malaya and the Centre for Epidemiology and Evidence-Based Practice. Dr. Noran has contributed significantly to research, policy development, and public engagement in Malaysia. As a Member of the National Senior Citizens Advisory and Consultative Council (MPPWEN) and a Fellow of the Faculty of Public Health, UK, she is deeply committed to advancing public health and championing critical ageing issues. Her work focuses on elder protection, combating age discrimination, and promoting social inclusion, reflecting her dedication to research excellence, education, and collaborative leadership to improve the lives of older adults.
show more »BIODATA Rosmawani Che Hashim is an associate professor at the Department of Management and Marketing, Universiti Malaya (UM). Her areas of expertise are commercial law and banking law. She holds a Bachelor of Laws (Hons) degree in 1992 and a Bachelor of Shariah Law (Hons) degree in 1993 from the International Islamic University Malaysia (IIUM). Following her bachelor’s degree, she obtained her master’s in international commercial law from the University of Nottingham, the UK, in 1995. She holds her Ph.D. in Islamic Banking and Finance Law at the International Islamic Banking and Finance Institute (IIiBF) at IIUM. She began her career as a lecturer at Universiti Utara Malaysia in 1995 before transferring to UM in 2005. Currently, she is teaching Commercial Law and Legal Aspects of Banking Law at the Faculty of Business and Economics (FBE). Apart from her considerable teaching experience and administration posts, she is active in literary pursuits. She published articles in her related field in various social sciences journals, books, and proceedings of international conferences. She has several years of experience in consulting projects with agencies such as Malaysian Investment Development Authority (MIDA), the Asian Institute of Finance (AIF), and the British High Commission, United Kingdom. Her research area covers legal issues in commercial and banking laws, wellbeing at the workplace, domestic violence, and elderly and informal caretakers' wellbeing. Her current interest is in qualitative research.
show more »RECENT PUBLICATION
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Abdullah, Muhammad Fazrin; Jauhari, Iswadi; Sabri, Mohd Faizul Mohd; Ghazali, Nik Nazri Nik (2025). A Novel Vertical Axis Parallel Turbines System for in-pipe Hydropower Generation: Conceptual Design and Preliminary Experiment. Energy Sources Part a-recovery Utilization and Environmental Effects
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Shaharudin, Mohd Rizaimy; Zailani, Suhaiza; Tan, Keah-Choon; Cross, James; Hotrawaisaya, Chattrarat (2025). Fostering Closed-loop Supply Chain Orientation by Leveraging Strategic Green Capabilities for Circular Economy Performance: Empirical Evidence from Malaysian Electrical and Electronics Manufacturing Firms. Environment Development and Sustainability
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Wong, Li Ping; Alias, Haridah; Tan, Sik-Loo; Sia, Thiam Eng; Saw, Aik (2025). An Exploration of Death Anxiety of Family Members of Silent Mentor Body Donation Program. Omega-journal of Death and Dying
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Altarturi, Hamza H. M.; Nor, Adibi Rahiman Md; Jaafar, Noor Ismawati; Anuar, Nor Badrul (2025). A Bibliometric and Content Analysis of Technological Advancement Applications in Agricultural E-commerce. Electronic Commerce Research
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Zhao, Yang; Hamidi, Mashitah; Abd Wahab, Haris (2025). Challenges of Palliative Care in Advanced Cancer Patients in The Chinese Mainland: a Qualitative Study. Omega-journal of Death and Dying
TOTAL PUBLICATIONS AS OF DATE 2045
LATEST AWARDED GRANT
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Developing Ethical Competence for Net Zero Leadership: a Participatory Campus-based Approach
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Smart-care@pasum: An Integrated Student Performance and Well-being Monitoring System Towards a Sustainable and Caring Campus
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Enhancing Evacuation Safety Through a Fire Safety? Sustainability Checklist and Escape-route Visibility Improvements in UM?s Legacy Residential Colleges
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Protecting and Conserving Fireflies Population in Universiti Malaya
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Citizen Scientists in The Field: Monitoring and Mapping of Fauna Diversity in Rimba Ilmu, Universiti Malaya
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Neuroscience-driven Sustainability Learning Towards a Net Zero Campus
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Islamic Green Financing Framework for a Net Zero University: Modelling Shariah-compliant Funding for UM?s Decarbonisation Pathway
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Integrating Soil Carbon Stocks and Water Quality Dynamics for Climate-responsive Landscape Management
