ARTICLE IN ACADEMIC JOURNALS
| NO | DETAILS OF ARTICLE IN ACADEMIC JOURNALS |
|---|---|
| 1. |
Reimagining English Language Education for a Connected, Cultural and Compassionate Future
2025
Author(s) : Cecilia Cheong Yin Mei Source :
ENGLISH TEACHER
DOI :
https://doi.org/10.52696/IZGD8741
|
| 2. |
Unveiling ethnic tourism imaginaries: A multimodal evaluation of Xizang Autonomous Region's Douyin promotions
2025
Author(s) : Cecilia Cheong Yin Mei Source :
IBERICA
DOI :
10.17398/2340-2784.49.77
|
| 3. |
Beyond the scenic view: a multimodal discourse analysis of sustainable tourism imaginaries on TikTok in Anhui, China
2025
Author(s) : Cecilia Cheong Yin Mei Source :
HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS
DOI :
10.1057/s41599-025-05015-3
|
| 4. |
Brand identity construction through the heritage of Chinese destination logos
2025
Author(s) : Cecilia Cheong Yin Mei Source :
Semiotica
DOI :
10.1515/sem-2023-0138
|
| 5. |
Beyond the scenic view: a multimodal discourse analysis of sustainable tourism imaginaries on TikTok in Anhui, China
2025
Author(s) : Cecilia Cheong Yin Mei Source :
Humanities and Social Sciences Communications
DOI :
10.1057/s41599-025-05015-3
|
| 6. |
Unveiling ethnic tourism imaginaries: A multimodal evaluation of Xizang Autonomous Region’s Douyin promotions
2025
Author(s) : Cecilia Cheong Yin Mei Source :
Iberica
DOI :
10.17398/2340-2784.49.77
|
| 7. |
Brand identity construction through the heritage of Chinese destination logos
2025
Author(s) : Cecilia Cheong Yin Mei Source :
SEMIOTICA
DOI :
10.1515/sem-2023-0138
|
| 8. |
Evolving Horizons in ESL and EFL Education
2025
Author(s) : Cecilia Cheong Yin Mei Source :
ENGLISH TEACHER
DOI :
https://doi.org/10.52696/MAZG4513
|
| 9. |
Book Review: 101 EFL Activities for Teaching University Students
2025
Author(s) : Cecilia Cheong Yin Mei Source :
ENGLISH TEACHER
DOI :
https://doi.org/10.52696/KKBK7600
|
| 10. |
A genre-based investigation of the "About Us" section of private hospitals' websites
2024
Author(s) : Azirah Binti Hashim, Cecilia Cheong Yin Mei Source :
Journal of Asian Pacific Communication
DOI :
10.1075/japc.00069.mei
|
| 11. |
Corporate branding of academic institutions: semiotic communication of logos and names
2024
Author(s) : Cecilia Cheong Yin Mei Source :
Journal of Marketing for Higher Education
DOI :
10.1080/08841241.2021.1989544
|
| 12. |
Corporate branding of academic institutions: semiotic communication of logos and names
2024
Author(s) : Cecilia Cheong Yin Mei Source :
JOURNAL OF MARKETING FOR HIGHER EDUCATION
DOI :
10.1080/08841241.2021.1989544
|
| 13. |
Embracing the Nuances of English Language Education in Modern Contexts
2024
Author(s) : Cecilia Cheong Yin Mei Source :
ENGLISH TEACHER
DOI :
https://doi.org/10.52696/UMYW3016
|
| 14. |
Navigating the Complex Terrain of Multilingualism and Innovation in ESL Education
2024
Author(s) : Cecilia Cheong Yin Mei Source :
ENGLISH TEACHER
DOI :
https://doi.org/10.52696/RYRC2634
|
| 15. |
Multimodal narrativity in a Pakistani TV advertisement: a socio-semiotic and narratological analysis
2024
Author(s) : Cecilia Cheong Yin Mei Source :
SOCIAL SEMIOTICS
DOI :
10.1080/10350330.2022.2043723
|
| 16. |
Understanding the Literary Element Character in Malaysian Picturebooks: A Multimodal Analysis
2023
Author(s) : Cecilia Cheong Yin Mei Source :
MALAYSIAN ONLINE JOURNAL OF EDUCATIONAL SCIENCES
|
| 17. |
Online Education in Malaysia: Institutional Change to Stimulate Digital Literacy
2023
Author(s) : Cecilia Cheong Yin Mei, Nurliana Binti Kamaruddin Source :
Digitalization and Development: Ecosystem for Promoting Industrial Revolution 4.0 Technologies in Malaysia
DOI :
10.4324/9781003367093-8
|
| 18. |
Reading Needs and Perception of using Authentic Materials in teaching
Aviation Management Trainees
2022
Author(s) : Cecilia Cheong Yin Mei Source :
English Language Teaching
DOI :
https://doi.org/10.11113/lspi.v9.18395
|
| 19. |
Reading Needs and Perception of using Authentic Materials in Teaching Aviation Management Trainees
2022
Author(s) : Cecilia Cheong Yin Mei Source :
LSP INTERNATIONAL JOURNAL
DOI :
https://doi.org/10.11113/lspi.v9.18395
|
| 20. |
Exploring the Literary Element Mood in an Award-Winning Malaysian Picturebook: A Multimodal Analysis
2022
Author(s) : Cecilia Cheong Yin Mei Source :
STUDIES IN ENGLISH LANGUAGE AND EDUCATION
DOI :
https://doi.org/10.24815/siele.v9i2.23575
|
| 21. |
Socio-cognitive and professional practice perspectives on chairperson statements
2022
Author(s) : Cecilia Cheong Yin Mei Source :
JOURNAL OF MODERN LANGUAGES
DOI :
https://doi.org/10.22452/jml.vol32no1.2
|
| 22. |
Move Structuring and Metadiscourse Strategies in Public Listed Companies Chairperson Statements
2022
Author(s) : Cecilia Cheong Yin Mei Source :
LSP INTERNATIONAL JOURNAL
DOI :
https://doi.org/10.11113/lspi.v9.18002
|
| 23. |
Academic Visual Identity of Higher Education Institutions: A Multimodal Communication through Pictorial Representations
2022
Author(s) : Cecilia Cheong Yin Mei Source :
GEMA ONLINE JOURNAL OF LANGUAGE STUDIES
DOI :
http://dx.doi.org/10.17576/gema-2022-2202-13
|
| 24. |
A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin: The Chinese Version of Tik-Tok
2022
Author(s) : Cecilia Cheong Yin Mei, Chow Ung T'chiang Source :
SAGE Open
DOI :
10.1177/21582440221134608
|
| 25. |
Multimodal Narrativity in a Pakistani TV Advertisement: A Socio-Semiotic and Narratological Analysis
2022
Author(s) : Cecilia Cheong Yin Mei Source :
Social Semiotics
DOI :
10.1080/10350330.2022.2043723
|
| 26. |
A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin: The Chinese Version of Tik-Tok
2022
Author(s) : Cecilia Cheong Yin Mei, Chow Ung T'chiang Source :
SAGE Open
DOI :
10.1177/21582440221134608
|
| 27. |
A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin: The Chinese Version of Tik-Tok
2022
Author(s) : Cecilia Cheong Yin Mei, Chow Ung T'chiang Source :
SAGE OPEN
DOI :
10.1177/21582440221134608
|
| 28. |
Exploring the Literary Element ‘Mood’ in an Award-Winning Malaysian Picturebook: A Multimodal Analysis
2022
Author(s) : Cecilia Cheong Yin Mei Source :
Studies in English Language and Education
DOI :
10.24815/siele.v9i2.23575
|
| 29. |
Academic Visual Identity of Higher Education Institutions: A Multimodal Communication through Pictorial Representations
2022
Author(s) : Cecilia Cheong Yin Mei Source :
GEMA Online Journal of Language Studies
DOI :
10.17576/gema-2022-2202-13
|
| 30. |
Academic Visual Identity of Higher Education Institutions: A Multimodal Communication through Pictorial Representations
2022
Author(s) : Cecilia Cheong Yin Mei Source :
GEMA ONLINE JOURNAL OF LANGUAGE STUDIES
DOI :
10.17576/gema-2022-2202-13
|
| 31. |
The Corporate Branding of Academic Institutions: Semiotic Communication of Logos and Names
2021
Author(s) : Cecilia Cheong Yin Mei Source :
Journal of Marketing for Higher Education
DOI :
https://doi.org/10.1080/08841241.2021.1989544
|
| 32. |
A Genre-based Investigation of the About Us Section of Private Hospitals Websites.
2021
Author(s) : Cecilia Cheong Yin Mei Source :
JOURNAL OF ASIAN PACIFIC COMMUNICATION
DOI :
https://doi.org/10.1075/japc.00069.mei
|
| 33. |
A genre-based investigation of the "About Us" section of private hospitals' websites
2021
Author(s) : Azirah Binti Hashim, Cecilia Cheong Yin Mei Source :
JOURNAL OF ASIAN PACIFIC COMMUNICATION
DOI :
10.1075/japc.00069.mei
|
| 34. |
Spoken and Written Communication Needs of Aviation Management Trainees
2021
Author(s) : Cecilia Cheong Yin Mei Source :
INTERNATIONAL JOURNAL ON SOCIAL AND EDUCATION SCIENCES (IJONSES)
DOI :
https://doi.org/10.46328/ijonses.235
|
| 35. |
The meaning of quality in online/blended learning at a Malaysian university
2020
Author(s) : Cecilia Cheong Yin Mei Source :
International Journal on E-Learning: Corporate, Government, Healthcare, and Higher Education
|
| 36. |
The Hypertextual Gateway of Elite Chinese Universities: A Genre Analysis of the About Webpages
2020
Author(s) : Cecilia Cheong Yin Mei Source :
Issues in Language Studies
DOI :
https://doi.org/10.33736/ils.2365.2020
|
| 37. |
An Appraisal Analysis of the Introduction Section of Chinese Universities Websites.
2020
Author(s) : Cecilia Cheong Yin Mei Source :
Journal of Language and Communication
|
| 38. |
The Meaning of Quality in Online/Blended Learning at a Malaysian University
2020
Author(s) : Cecilia Cheong Yin Mei Source :
INTERNATIONAL JOURNAL ON E-LEARNING: CORPORATE, GOVERNMENT, HEALTHCARE, AND HIGHER EDUCATION
|
| 39. |
Instructional Proxemics and Its Impact on Classroom Teaching and Learning
2020
Author(s) : Cecilia Cheong Yin Mei Source :
International Journal of Modern Languages And Applied Linguistics
DOI :
https://doi.org/10.24191/ijmal.v1i1.7637
|
| 40. |
The hypertextual gateway of elite chinese universities: A genre analysis of the “about” webpages
2020
Author(s) : Cecilia Cheong Yin Mei Source :
Issues in Language Studies
DOI :
10.33736/ils.2365.2020
|
| 41. |
The Meaning of Quality in Online/Blended Courses to American and Malaysian Administrators, Faculty, and Students
2019
Author(s) : Cecilia Cheong Yin Mei Source :
INTERNATIONAL JOURNAL OF DISTANCE EDUCATION TECHNOLOGIES
DOI :
10.4018/IJDET.2019040103
|
| 42. |
The meaning of quality in online/blended courses to American and Malaysian administrators, faculty, and students
2019
Author(s) : Cecilia Cheong Yin Mei Source :
International Journal of Distance Education Technologies
|
| 43. |
The Meaning of Quality in Online/Blended Courses to American and Malaysian Administrators, Faculty, and Students
2019
Author(s) : Cecilia Cheong Yin Mei Source :
International Journal of Distance Education Technologies
DOI :
10.4018/IJDET.2019040103
|
| 44. |
A Genre and Multimodal Analysis of Milk Formula Advertisements in a Local Parenting Magazine
2018
Author(s) : Cecilia Cheong Yin Mei Source :
LSP International Journal
DOI :
https://doi.org/10.11113/lspi.v5n2.79
|
| 45. |
Constructing Interpersonal Meaning via Teacher Talk in Chinese as a Second Language Classrooms: An Appraisal Analysis
2017
Author(s) : Cecilia Cheong Yin Mei Source :
Journal of Modern Languages
|
| 46. |
The Impact of Teacher Immediacy on the Teaching and Learning of Chinese as a Second Language
2017
Author(s) : Cecilia Cheong Yin Mei Source :
The Asia Pacific Journal of Curriculum & Teaching (JuKu)
|
| 47. |
Instructional Proxemics and Its Impact on Classroom Teaching and Learning
2017
Author(s) : Cecilia Cheong Yin Mei Source :
Journal of Language Studies
|
| 48. |
Multimodality in the Teaching of Chinese Language to Malaysian Chinese Primary School Students
2016
Author(s) : Cecilia Cheong Yin Mei Source :
Journal of Chinese Teaching in the World
|
| 49. |
The Realisation of Teacher Immediacy and Its Impact on the Teaching and Learning of Chinese as a Second Language
2016
Author(s) : Cecilia Cheong Yin Mei Source :
Shijie Hanyu Jiaoxue (Journal of Chinese Teaching in the World)
|
| 50. |
Sub-stratum Strategies in Internet Advertising
2008
Author(s) : Cecilia Cheong Yin Mei Source :
JOURNAL OF MODERN LANGUAGES
|
| 51. |
Who Should Determine the English Language Course
2008
Author(s) : Cecilia Cheong Yin Mei Source :
Jurnal Bahasa Jendela Alam
|
BOOK
| NO | DETAILS OF BOOK |
|---|---|
| 1. |
Accreditation Manual for Programme Owner: Guidelines for Preparing and Submission of the Programme Accreditation Report
2024
Author(s) : Cecilia Cheong Yin Mei |
| 2. |
A MULTI-DIMENSIONAL GENRE ANALYSIS OF TOURISM HOMEPAGES AND WEB-MEDIATED ADVERTORIALS
2013
Author(s) : Cecilia Cheong Yin Mei |
| 3. |
ENGLISH FOR SCIENCE AND TECHNOLOGY (FORMS 4 AND 5)
2007
Author(s) : Cecilia Cheong Yin Mei |
| 4. |
LANGUAGE LEARNING AND COGNITION
2003
Author(s) : Cecilia Cheong Yin Mei |
| 5. |
Issues in Language and Cognition
2003
Author(s) : Cecilia Cheong Yin Mei |
| 6. |
Problems of University TESL Students in Reading Literary Texts in English
1996
Author(s) : Cecilia Cheong Yin Mei |
| 7. |
Lee Kok Liang's Works in the Teaching of Literature in the ELS Classroom
1994
Author(s) : Cecilia Cheong Yin Mei |
CHAPTER IN BOOK
| NO | DETAILS OF CHAPTER IN BOOK |
|---|---|
| 1. |
Online Education in Malaysia: Institutional Change to Stimulate Digital Literacy
2023
Author(s) : Low Wah Yun@sarinah Low Binti Abdullah, Cecilia Cheong Yin Mei, Nurliana Binti Kamaruddin |
| 2. |
Post-COVID-19 job preparedness in Malaysia: Insights from future jobseekers
2022
Author(s) : Cheong Huey Fen, Cecilia Cheong Yin Mei |
| 3. |
Cognitive Strategies of Students in Reading Literary Texts in English
2003
Author(s) : Cecilia Cheong Yin Mei |
| 4. |
Sub- Stratum Transfer Among Low Proficiency Students in Written English
2001
Author(s) : Cecilia Cheong Yin Mei |
PROCEEDING
| NO | DETAILS OF PROCEEDING |
|---|---|
| 1. |
Appropriating English proficiency test format: A case study of Indonesian Aviation School
2025
Author(s) : Cecilia Cheong Yin Mei, Chow Ung T'chiang |
| 2. |
Interactive Meanings in Multimodal Visuals: A Socio-Semiotic Narratological Study of a Pakistani TV Advertisement
2023
Author(s) : Cecilia Cheong Yin Mei |
| 3. |
Visual Identity in Brand Communication of Elite Chinese Universities: Pictorial Representations in Their Websites
2021
Author(s) : Cecilia Cheong Yin Mei |
| 4. |
The Meaning of Quality in Online/Blended Learning at a Malaysian University
2019
Author(s) : Cecilia Cheong Yin Mei |
RESEARCH PROJECT
| GRANT | PROGRESS | STATUS |
|---|---|---|
|
Investigation of Xizang?s Tourism Imaginaries on Social Media: A Multimodal Discourse-based Approach
Researcher(s) : - |
|
on going |
|
A Socio-Semiotic Multimodal Analysis of Interactive Meanings in the Narrative Construction of Pakistani TV Advertisements
Researcher(s) : - |
|
on going |
|
Multimodal Discourse Analysis of English MOOCs in China
Researcher(s) : Dr. Siti Zaidah Binti Zainuddin, Dr. Siti Zaidah Binti Zainuddin |
|
on going |
|
The Analysis Of Communicative Competence Of Air Navigation Students Of Medan Aviation Polytechnic Based On Indonesian Aviation Curriculum
Researcher(s) : Dr. Chow Ung T'chiang |
|
end |
|
A Linguistics Analysis Of Branding Strategies For Infant Formula Milk Product
Researcher(s) : Dr. Chow Ung T'chiang, Shelley Ching-yu Depner |
|
end |
|
A Discourse Analysis Of Medical Tourism Service Providers? Homepages
Researcher(s) : Dr. Chow Ung T'chiang |
|
end |
|
A GENRE ANALYSIS OF MILK FORMULA ADVERTISEMENTS IN A LOCAL PARENTING MAGAZINE
Researcher(s) : - |
|
end |
RESEARCH COLLABORATOR
| GRANT | PROGRESS | STATUS |
|---|---|---|
|
A Multimodal and Critical Genre Analysis of Female Circumcision Advertisements by Malaysian Private Clinics and Hospitals
|
|
on going |
|
An Analysis of Collaborative Digital Multimodal Compositions in an EAP Writing Course in China
|
|
on going |
|
The Branding Of Healthcare Tourism In Corporate Videos Of Malaysian Healthcare Service Providers
Researcher(s) : Associate Prof. Dr. Cecilia Cheong Yin Mei |
|
end |
|
Pelan Strategik Pembangunan Bahasa Inggeris Di Institusi Pengajian Tinggi Awam (ipta) 2016
|
|
end |
|
The Discursive And Visual Representations Of Health Tourism In Malaysia
Researcher(s) : Prof. Dr. Zuraidah Binti Mohd Don, Prof. Dr. Surinderpal Kaur A/p Chanan Singh, Dr. Lau Kui Ling, Associate Prof. Dr. Cecilia Cheong Yin Mei, Anna Tominc |
|
end |