ARTICLE IN ACADEMIC JOURNALS
NO | DETAILS OF ARTICLE IN ACADEMIC JOURNALS |
---|---|
1. |
Corporate branding of academic institutions: semiotic communication of logos and names
2024
Author(s) : Cecilia Cheong Yin Mei Source : JOURNAL OF MARKETING FOR HIGHER EDUCATION DOI : 10.1080/08841241.2021.1989544 |
2. |
Multimodal narrativity in a Pakistani TV advertisement: a socio-semiotic and narratological analysis
2024
Author(s) : Cecilia Cheong Yin Mei Source : SOCIAL SEMIOTICS DOI : 10.1080/10350330.2022.2043723 |
3. |
Corporate branding of academic institutions: semiotic communication of logos and names
2024
Author(s) : Cecilia Cheong Yin Mei Source : Journal of Marketing for Higher Education DOI : 10.1080/08841241.2021.1989544 |
4. |
Embracing the Nuances of English Language Education in Modern Contexts
2024
Author(s) : Cecilia Cheong Yin Mei Source : ENGLISH TEACHER DOI : https://doi.org/10.52696/UMYW3016 |
5. |
A genre-based investigation of the "About Us" section of private hospitals' websites
2024
Author(s) : Azirah Binti Hashim,Cecilia Cheong Yin Mei Source : Journal of Asian Pacific Communication DOI : 10.1075/japc.00069.mei |
6. |
Understanding the Literary Element Character in Malaysian Picturebooks: A Multimodal Analysis
2023
Author(s) : Cecilia Cheong Yin Mei Source : MALAYSIAN ONLINE JOURNAL OF EDUCATIONAL SCIENCES |
7. |
Move Structuring and Metadiscourse Strategies in Public Listed Companies Chairperson Statements
2022
Author(s) : Cecilia Cheong Yin Mei Source : LSP INTERNATIONAL JOURNAL DOI : https://doi.org/10.11113/lspi.v9.18002 |
8. |
Academic Visual Identity of Higher Education Institutions: A Multimodal Communication through Pictorial Representations
2022
Author(s) : Cecilia Cheong Yin Mei Source : GEMA ONLINE JOURNAL OF LANGUAGE STUDIES DOI : http://dx.doi.org/10.17576/gema-2022-2202-13 |
9. |
A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin: The Chinese Version of Tik-Tok
2022
Author(s) : Cecilia Cheong Yin Mei,Chow Ung T'chiang Source : SAGE Open DOI : 10.1177/21582440221134608 |
10. |
Multimodal Narrativity in a Pakistani TV Advertisement: A Socio-Semiotic and Narratological Analysis
2022
Author(s) : Cecilia Cheong Yin Mei Source : Social Semiotics DOI : 10.1080/10350330.2022.2043723 |
11. |
Reading Needs and Perception of using Authentic Materials in Teaching Aviation Management Trainees
2022
Author(s) : Cecilia Cheong Yin Mei Source : LSP INTERNATIONAL JOURNAL DOI : https://doi.org/10.11113/lspi.v9.18395 |
12. |
Exploring the Literary Element Mood in an Award-Winning Malaysian Picturebook: A Multimodal Analysis
2022
Author(s) : Cecilia Cheong Yin Mei Source : STUDIES IN ENGLISH LANGUAGE AND EDUCATION DOI : https://doi.org/10.24815/siele.v9i2.23575 |
13. |
Socio-cognitive and professional practice perspectives on chairperson statements
2022
Author(s) : Cecilia Cheong Yin Mei Source : JOURNAL OF MODERN LANGUAGES DOI : https://doi.org/10.22452/jml.vol32no1.2 |
14. |
A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin: The Chinese Version of Tik-Tok
2022
Author(s) : Cecilia Cheong Yin Mei,Chow Ung T'chiang Source : SAGE Open DOI : 10.1177/21582440221134608 |
15. |
A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin: The Chinese Version of Tik-Tok
2022
Author(s) : Cecilia Cheong Yin Mei,Chow Ung T'chiang Source : SAGE OPEN DOI : 10.1177/21582440221134608 |
16. |
Exploring the Literary Element ‘Mood’ in an Award-Winning Malaysian Picturebook: A Multimodal Analysis
2022
Author(s) : Cecilia Cheong Yin Mei Source : Studies in English Language and Education DOI : 10.24815/siele.v9i2.23575 |
17. |
Academic Visual Identity of Higher Education Institutions: A Multimodal Communication through Pictorial Representations
2022
Author(s) : Cecilia Cheong Yin Mei Source : GEMA Online Journal of Language Studies DOI : 10.17576/gema-2022-2202-13 |
18. |
Academic Visual Identity of Higher Education Institutions: A Multimodal Communication through Pictorial Representations
2022
Author(s) : Cecilia Cheong Yin Mei Source : GEMA ONLINE JOURNAL OF LANGUAGE STUDIES DOI : 10.17576/gema-2022-2202-13 |
19. |
The Corporate Branding of Academic Institutions: Semiotic Communication of Logos and Names
2021
Author(s) : Cecilia Cheong Yin Mei Source : Journal of Marketing for Higher Education DOI : https://doi.org/10.1080/08841241.2021.1989544 |
20. |
A Genre-based Investigation of the About Us Section of Private Hospitals Websites.
2021
Author(s) : Cecilia Cheong Yin Mei Source : JOURNAL OF ASIAN PACIFIC COMMUNICATION DOI : https://doi.org/10.1075/japc.00069.mei |
21. |
Spoken and Written Communication Needs of Aviation Management Trainees
2021
Author(s) : Cecilia Cheong Yin Mei Source : INTERNATIONAL JOURNAL ON SOCIAL AND EDUCATION SCIENCES (IJONSES) DOI : https://doi.org/10.46328/ijonses.235 |
22. |
A genre-based investigation of the "About Us" section of private hospitals' websites
2021
Author(s) : Azirah Binti Hashim,Cecilia Cheong Yin Mei Source : JOURNAL OF ASIAN PACIFIC COMMUNICATION DOI : 10.1075/japc.00069.mei |
23. |
The meaning of quality in online/blended learning at a Malaysian university
2020
Author(s) : Cecilia Cheong Yin Mei Source : International Journal on E-Learning: Corporate, Government, Healthcare, and Higher Education |
24. |
An Appraisal Analysis of the Introduction Section of Chinese Universities Websites.
2020
Author(s) : Cecilia Cheong Yin Mei Source : Journal of Language and Communication |
25. |
Instructional Proxemics and Its Impact on Classroom Teaching and Learning
2020
Author(s) : Cecilia Cheong Yin Mei Source : International Journal of Modern Languages And Applied Linguistics DOI : https://doi.org/10.24191/ijmal.v1i1.7637 |
26. |
The hypertextual gateway of elite chinese universities: A genre analysis of the “about” webpages
2020
Author(s) : Cecilia Cheong Yin Mei Source : Issues in Language Studies DOI : 10.33736/ils.2365.2020 |
27. |
The Hypertextual Gateway of Elite Chinese Universities: A Genre Analysis of the About Webpages
2020
Author(s) : Cecilia Cheong Yin Mei Source : Issues in Language Studies DOI : https://doi.org/10.33736/ils.2365.2020 |
28. |
The Meaning of Quality in Online/Blended Learning at a Malaysian University
2020
Author(s) : Cecilia Cheong Yin Mei Source : INTERNATIONAL JOURNAL ON E-LEARNING: CORPORATE, GOVERNMENT, HEALTHCARE, AND HIGHER EDUCATION |
29. |
The meaning of quality in online/blended courses to American and Malaysian administrators, faculty, and students
2019
Author(s) : Cecilia Cheong Yin Mei Source : International Journal of Distance Education Technologies |
30. |
The Meaning of Quality in Online/Blended Courses to American and Malaysian Administrators, Faculty, and Students
2019
Author(s) : Cecilia Cheong Yin Mei Source : INTERNATIONAL JOURNAL OF DISTANCE EDUCATION TECHNOLOGIES DOI : 10.4018/IJDET.2019040103 |
31. |
The Meaning of Quality in Online/Blended Courses to American and Malaysian Administrators, Faculty, and Students
2019
Author(s) : Cecilia Cheong Yin Mei Source : International Journal of Distance Education Technologies DOI : 10.4018/IJDET.2019040103 |
32. |
A Genre and Multimodal Analysis of Milk Formula Advertisements in a Local Parenting Magazine
2018
Author(s) : Cecilia Cheong Yin Mei Source : LSP International Journal DOI : https://doi.org/10.11113/lspi.v5n2.79 |
33. |
Constructing Interpersonal Meaning via Teacher Talk in Chinese as a Second Language Classrooms: An Appraisal Analysis
2017
Author(s) : Cecilia Cheong Yin Mei Source : Journal of Modern Languages |
34. |
The Impact of Teacher Immediacy on the Teaching and Learning of Chinese as a Second Language
2017
Author(s) : Cecilia Cheong Yin Mei Source : The Asia Pacific Journal of Curriculum & Teaching (JuKu) |
35. |
Instructional Proxemics and Its Impact on Classroom Teaching and Learning
2017
Author(s) : Cecilia Cheong Yin Mei Source : Journal of Language Studies |
36. |
The Realisation of Teacher Immediacy and Its Impact on the Teaching and Learning of Chinese as a Second Language
2016
Author(s) : Cecilia Cheong Yin Mei Source : Shijie Hanyu Jiaoxue (Journal of Chinese Teaching in the World) |
37. |
Multimodality in the Teaching of Chinese Language to Malaysian Chinese Primary School Students
2016
Author(s) : Cecilia Cheong Yin Mei Source : Journal of Chinese Teaching in the World |
38. |
Sub-stratum Strategies in Internet Advertising
2008
Author(s) : Cecilia Cheong Yin Mei Source : JOURNAL OF MODERN LANGUAGES |
39. |
Who Should Determine the English Language Course
2008
Author(s) : Cecilia Cheong Yin Mei Source : Jurnal Bahasa Jendela Alam |
BOOK
NO | DETAILS OF BOOK |
---|---|
1. |
Accreditation Manual for Programme Owner: Guidelines for Preparing and Submission of the Programme Accreditation Report
2024
Author(s) : Cecilia Cheong Yin Mei |
2. |
A MULTI-DIMENSIONAL GENRE ANALYSIS OF TOURISM HOMEPAGES AND WEB-MEDIATED ADVERTORIALS
2013
Author(s) : Cecilia Cheong Yin Mei |
3. |
ENGLISH FOR SCIENCE AND TECHNOLOGY (FORMS 4 AND 5)
2007
Author(s) : Cecilia Cheong Yin Mei |
4. |
LANGUAGE LEARNING AND COGNITION
2003
Author(s) : Cecilia Cheong Yin Mei |
5. |
Issues in Language and Cognition
2003
Author(s) : Cecilia Cheong Yin Mei |
6. |
Problems of University TESL Students in Reading Literary Texts in English
1996
Author(s) : Cecilia Cheong Yin Mei |
7. |
Lee Kok Liang's Works in the Teaching of Literature in the ELS Classroom
1994
Author(s) : Cecilia Cheong Yin Mei |
CHAPTER IN BOOK
NO | DETAILS OF CHAPTER IN BOOK |
---|---|
1. |
Online Education in Malaysia: Institutional Change to Stimulate Digital Literacy
2023
|
2. |
Post-COVID-19 job preparedness in Malaysia: Insights from future jobseekers
2022
Author(s) : Cecilia Cheong Yin Mei,Cheong Huey Fen |
3. |
Cognitive Strategies of Students in Reading Literary Texts in English
2003
Author(s) : Cecilia Cheong Yin Mei |
4. |
Sub- Stratum Transfer Among Low Proficiency Students in Written English
2001
Author(s) : Cecilia Cheong Yin Mei |
PROCEEDING
NO | DETAILS OF PROCEEDING |
---|---|
1. |
Interactive Meanings in Multimodal Visuals: A Socio-Semiotic Narratological Study of a Pakistani TV Advertisement
2023
Author(s) : Cecilia Cheong Yin Mei |
2. |
Visual Identity in Brand Communication of Elite Chinese Universities: Pictorial Representations in Their Websites
2021
Author(s) : Cecilia Cheong Yin Mei |
3. |
The Meaning of Quality in Online/Blended Learning at a Malaysian University
2019
Author(s) : Cecilia Cheong Yin Mei |
RESEARCH PROJECT
GRANT | PROGRESS | STATUS |
---|---|---|
The Analysis Of Communicative Competence Of Air Navigation Students Of Medan Aviation Polytechnic Based On Indonesian Aviation Curriculum
Researcher(s) : Dr. Chow Ung T'chiang
(International Funding) |
|
on going |
A Linguistics Analysis Of Branding Strategies For Infant Formula Milk Product
Researcher(s) : Dr. Chow Ung T'chiang,Shelley Ching-yu Depner
(RU Geran) |
|
end |
A Discourse Analysis Of Medical Tourism Service Providers? Homepages
Researcher(s) : Dr. Chow Ung T'chiang
(RU Geran - Fakulti Program) |
|
end |
A GENRE ANALYSIS OF MILK FORMULA ADVERTISEMENTS IN A LOCAL PARENTING MAGAZINE
Researcher(s) : -
(Postgraduate Research Grant (PPP) - Course & Disertation) |
|
end |
RESEARCH COLLABORATOR
GRANT | PROGRESS | STATUS |
---|---|---|
The Branding Of Healthcare Tourism In Corporate Videos Of Malaysian Healthcare Service Providers
Researcher(s) : Associate Prof. Dr. Cecilia Cheong Yin Mei
(RU Geran - Fakulti Program) |
|
end |
Pelan Strategik Pembangunan Bahasa Inggeris Di Institusi Pengajian Tinggi Awam (ipta) 2016
Researcher(s) : Dr. Azlin Zaiti Binti Zainal,Dr. Tam Shu Sim,Associate Prof. Dr. Cecilia Cheong Yin Mei,Associate Prof. Dr. Sheena Kaur A/p Jaswant Singh,Prof. Dr. Zuraidah Binti Mohd Don
(Government Agency) |
|
end |
The Discursive And Visual Representations Of Health Tourism In Malaysia
Researcher(s) : Prof. Dr. Zuraidah Binti Mohd Don,Prof. Dr. Surinderpal Kaur A/p Chanan Singh,Dr. Lau Kui Ling,Associate Prof. Dr. Cecilia Cheong Yin Mei,Anna Tominc
(Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)) |
|
end |